Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 67 → 70 of 71
4 categories · RankedAirship
197Judge labels
7First choices
49Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Mobile apps for enterprise buyers
Rank 8 of 80 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 24% of its 29 labels there were negative.
What the models named instead of Airship →By buyer segmentRead the same way at every buyer size.
Small business72 of 73
0%16 labels
criticized challenger
Mid-market8 of 80
2%29 labels
accepted challenger
Enterprise6 of 93
3%53 labels
accepted challenger
In mobile & push · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Airship for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile marketing and push | Marketing | 2% | 8 of 80 | 24% | 29 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile apps | Marketing | 0% | 56 of 117 | 31% | 13 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail, proximity and IoT marketing | Marketing | 0% | 27 of 130 | 15% | 13 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| In-app messaging and customer communications | Customer | 0% | 42 of 105 | 17% | 6 | under 10 labels · led by Intercom at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Airship held within the floor in all four categories: no change cleared 11 points.
Best category · Mobile & push · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 25 → 8 of 76
Enterprise▼−8Since September 2026: 12% → 4%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 12% in September 2026
Inside the floor by 3 pointsRank 2 → 5 of 83
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile & push | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 8 of 80 |
| Mobile apps | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 20 → 56 of 117 |
| Proximity | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 27 of 130 |
| In-app messaging | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 105 → 42 of 105 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Airship across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Airship across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 3 | 2 | 0 | 5 |
| Gemini 3.5 Flash | 1 | 1 | 3 | 2 | 7 |
| Perplexity Sonar | 0 | 0 | 1 | 1 | 2 |
| Grok 4.20 | 1 | 2 | 2 | 2 | 7 |
| Mistral Small | 0 | 0 | 3 | 3 | 6 |
| DeepSeek V4 Flash | 0 | 4 | 1 | 2 | 7 |
| Llama 4 Maverick | 0 | 0 | 3 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 0 | 4 | 1 | 6 |
| Kimi K2 | 0 | 3 | 2 | 2 | 7 |
| GLM 4.7 FlashX | 0 | 1 | 2 | 0 | 3 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct27 labelsNone
Paraphrase26 labels1
Comparative59 labels7not counted in share
Budget-constrained28 labels3
Scale-constrained31 labels3
Negative26 labels2not counted in share
First choiceAlternativeMentionNegative197 labels in all, every segment counted; 7 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“An enterprise-grade platform known for its reliability and security.” Qwen 3.7 Flash · Mobile & push · comparative prompt · first choice
“Airship is the enterprise standard for mobile push notifications” Claude Haiku 4.5 · Mobile & push · comparative prompt · first choice
“such as *Gimbal (Infillion)*, *Xtremepush*, or *Airship*” Gemini 3.5 Flash · Proximity · negative prompt · first choice
“OneSignal/Braze/Airship for balance” Grok 4.20 · Mobile & push · scale prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“What to Avoid: ... Airship: Enterprise-focused with custom pricing; ... may be overkill for mid-market B2B” Kimi K2 · Mobile apps · paraphrase prompt · hard negative
“Avoid Braze and Airship unless you have enterprise-level budgets” DeepSeek V4 Flash · Mobile & push · paraphrase prompt · hard negative
“Labeled "enterprise giant" to avoid; poor fit for lean teams.” Grok 4.20 · Mobile & push · negative prompt · hard negative
“Avoid enterprise platforms like Braze, Airship, or CleverTap” DeepSeek V4 Flash · Proximity · budget prompt · hard negative
Named alongside
The products named in the same answers as Airship, over the 197 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Airship was named but was not.ShowHide
Named alongside
The products named in the same answers as Airship, over the 197 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Airship was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Airship. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 184 of the 197 answers that named Airship and are not a share of its labels.
Domains cited
guideflow.com100
g2.com76
courier.com66
onesignal.com64
pushwoosh.com54
airship.comYour site44
attentive.com40
braze.com40
engagelab.com38
moengage.com38
516 of the 560 domain citations in answers naming Airship came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
airship.com is not in Google's top ten for any of the category's searches. In the answers, Airship takes 2% of first choices and OneSignal takes 45%.ShowHide
Search and answers
airship.com is not in Google's top ten for any of the category's searches. In the answers, Airship takes 2% of first choices and OneSignal takes 45%.
ShowHideIn search
Google, US estimatesPosition for “best mobile push notification and sms marketing platform”
–
not in the top ten
- Searches for its name, Google
- 22,200 a month (“airship”)
- AI search demand for its name, est.
- 3,093 a month
- Organic visits to its site
- about 23,006 a month
- Searches its site ranks for
- 2,100 · 212 in the top three
- Sites linking to it
- 5,660
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 8 of 80 in mobile & push
Segment leader
45%
OneSignal
- First choices
- 7 across its categories
- Named in
- 197 answers
- Its own site cited
- in 184 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on airship.com
2,495
subdomains included
Content
1,504
counted in the table below
Documentation
719
Product · Integration
20 · 4
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 914 | 19 | 2026-09-27 | ||
| Report or ebook | 291 | 0 | 2020-05-21 | ||
| News or press | 159 | 2 | 2026-09-25 | ||
| Podcast or video | 38 | 0 | 2023-08-24 | ||
| Case study | 34 | 0 | 2026-06-29 | ||
| Webinar or virtual event | 22 | 0 | 2020-11-19 | ||
| Comparison | 20 | 1 | 2026-07-20 | ||
| Conference or event | 18 | 3 | 2026-09-14 | ||
| Glossary or explainer | 7 | 1 | 2026-09-24 | ||
| Template or tool | 1 | 0 | 2019-02-12 |
Most recent
- 2026-09-27My reflections on the 2026 gartner mq mmh blog
- 2026-09-27Airship named in the 2026 gartner magic quadrant for multichannel marketing hubs two years in a row blog
- 2026-09-25Airship recognized in 2026 gartner magic quadrant for multichannel marketing hubs for second consecutive year news or press
- 2026-09-24What is a good push notification open rate glossary or explainer
- 2026-09-14Levelup london 2026 conference or event
- 2026-09-09Airship decisioning ai bringing on device ai to ios 27 blog
Events in person
Upcoming
- November 4, 2026 to November 5, 2026Elevate'26 LondonThe Langham, London, UK · hosts
Last twelve months
- October 8, 2026Consent Fragmentation: The Cross-Channel Opt-Out Compliance ChallengeSeattle Convention Center · spoke
- October 6, 2026 to October 9, 2026Airship at IAPP Privacy. Security. Risk. + AI Governance 2026Seattle Convention Center · spoke
As the event pages on airship.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page airship.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Airship
What the judge wrote, as written, with how often. The vendor table decides that these count as Airship; a claim can dispute any of them.
Airship (formerly Urban Airship) 4Airship (by Urban Airship) 1
Follow Airship
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Airship.ShowHide
The company
Airship.
ShowHideOn record
Wikidata- Website
- airship.com
- Headquarters
- Portland, United States
- Founded
- 2009
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- the only mobile-first customer experience platform that delivers measurable results through AI-powered, unified cross-channel experiences.
- For
- Product and marketing teams
- Price stated
- Review pricing plans airship.com
- Certifications
- SOC 2 Type II
- Customers named
- Alaska AirlinesThe Home DepotBBCMcDonald'sPayPalChipotleVodafoneSaks Fifth Avenue
- Not stated on the pages read
- Starting price, free plan or trial, integrations, hosting
What Airship's own pages state, read September 28, 2026: airship.com, airship.com/pricing, airship.com/security, airship.com/use-case/win-back, airship.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Airship's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Airship, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Airship by email, built from the raw record of the edition. It shows:
- where Airship is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Airship, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.