Every category where a model named Airship for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Mobile marketing and push	Marketing	0%	25 of 75	32%	22	criticized challenger
Mobile apps	Marketing	0%	20 of 136	15%	13	accepted challenger
In-app messaging and customer communications	Customer	0%	108 of 113	50%	8	under 10 labels · led by Intercom at 20%
Retail, proximity and IoT marketing	Marketing	0%	27 of 131	0%	6	under 10 labels · led by Radar at 19%

Movement

This is the first edition on this tier, so no move can be computed for Airship yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Airship across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	2	0	2
GPT-5.4 mini	1	2	1	0	4
Gemini 3.5 Flash	0	0	2	1	3
Perplexity Sonar	0	1	1	2	4
Grok 4.1 Fast	0	2	3	1	6
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	0	2	3	3	8
Llama 4 Maverick	0	1	1	0	2
Qwen 3.7 Flash	0	1	1	3	5
Kimi K2	0	4	0	3	7
GLM 4.7 FlashX	0	1	2	0	3
MiniMax M2.5	0	1	2	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct17 labels3

Paraphrase20 labels2

Comparative54 labels6not counted in share

Budget-constrained23 labels1

Scale-constrained31 labels3

Negative24 labels3not counted in share

First choiceAlternativeMentionNegative169 labels in all, every segment counted; 9 of the 18 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose Airship if your priority is mobile app push + rich mobile engagement.” GPT-5.4 mini · Mobile & push · comparative prompt · first choice

“Type B: The "Marketing Powerhouses" ... Braze, Airship, Branch ... Cons: Expensive. Implementation can take months.” Qwen 3.7 Flash · Mobile & push · scale prompt · alternative

“For Mobile-First/App-Led B2B: Airship ... Airship or Braze for deep mobile engagement” Kimi K2 · Mobile apps · direct prompt · alternative

“Known for predictive send-time, lifecycle tooling, and broad mobile channels including SMS.” Perplexity Sonar · Mobile & push · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“flag Braze, Airship, CleverTap, Iterable, and often MoEngage as platforms to avoid initially unless you truly need enterprise-grade omnichannel automation” Perplexity Sonar · In-app messaging · negative prompt · hard negative

“steer clear of "Enterprise" giants (like Salesforce Marketing Cloud or Airship)” Qwen 3.7 Flash · Mobile & push · paraphrase prompt · hard negative

“Airship, Iterable — also enterprise-oriented, opaque quote pricing” DeepSeek V4 Flash · Mobile apps · direct prompt · hard negative

“Airship | Complex, expensive, mobile-first (not B2B-optimized)” Kimi K2 · Mobile apps · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as Airship, over the 169 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Airship was named but was not.

ProductSame answerTook the first choice insteadHead to head

Braze154 of 16951Not in the top three

OneSignal108 of 16929Not in the top three

CleverTap82 of 1693Not in the top three

MoEngage70 of 1693Not in the top three

Iterable68 of 1691Not in the top three

Attentive34 of 1696Not in the top three

Twilio Programmable Messaging32 of 1691Not in the top three

Pushwoosh31 of 1694Not in the top three

Klaviyo29 of 1691Not in the top three

AppsFlyer24 of 1698Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Airship. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 33 of the 169 answers that named Airship and are not a share of its labels.

Domains cited

guideflow.com13

pushwoosh.com13

airship.comYour site12

businessofapps.com10

braze.com9

g2.com8

knock.app7

userpilot.com7

courier.com6

hellyeahai.com6

Seventy-nine of the ninety-one domain citations in answers naming Airship came from somebody else's page.

Pages cited

guideflow.com/blog/best-mobile-marketing-software10

businessofapps.com/marketplace/push-notifications6

courier.com/blog/top-push-notification-platforms6

pushwoosh.com/blog/best-in-app-messaging-platforms6

userpilot.com/blog/in-app-messaging-tools6

braze.com/pricing5

dupple.com/learn/best-in-app-messaging-tools5

engagelab.com/blog/best-push-notification-service5

Pages are listed as the models cited them.

The company

Airship.

Website: airship.com
Headquarters: Portland, United States
Founded: 2009

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

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Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Airship's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Airship, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at airship.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.