Every category where a model named Braze for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Mobile marketing and push	Marketing	9%	3 of 80	26%	47	criticized challenger	▲+6Since September 2026: 4% → 11%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mobile apps	Marketing	9%	3 of 117	37%	43	criticized challenger	▲+2Since September 2026: 9% → 10%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Retail, proximity and IoT marketing	Marketing	4%	7 of 130	22%	18	accepted challenger	▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
In-app messaging and customer communications	Customer	2%	9 of 105	12%	25	accepted challenger	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Marketing automation and campaign management	Marketing	0%	11 of 59	0%	12	accepted challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce marketing	Marketing	0%	18 of 115	0%	6	under 10 labels · led by HubSpot Marketing Hub at 38%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
SMS and WhatsApp marketing platforms	Marketing	0%	29 of 111	17%	6	under 10 labels · led by Customer.io at 17%
Channel partner and local marketing	Partner and channel	0%	46 of 124	25%	4	under 10 labels · led by Channelscaler at 10%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Email marketing platforms	Marketing	0%	18 of 66	0%	4	under 10 labels · led by HubSpot Marketing Hub at 35%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer intelligence and data science	GTM data and infrastructure	0%	54 of 142	0%	2	under 10 labels · led by Amplitude at 18%	newNew since September 2026: not ranked then, 0% now.
Customer data platforms	GTM data and infrastructure	0%	32 of 61	0%	1	under 10 labels · led by Segment at 49%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Braze held within the floor in all eleven categories: no change cleared 11 points.

Best category · Mobile & push · by segment

Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

2%from 0% in September 2026

Inside the floor by 9 pointsRank 68 → 11 of 71

Mid-market▲+6Since September 2026: 4% → 11%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

11%from 4% in September 2026

Inside the floor by 5 pointsRank 5 → 3 of 76

Enterprise▲+7Since September 2026: 42% → 49%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

49%from 42% in September 2026

Inside the floor by 4 pointsRank 1 of 83, unchanged

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Mobile & push	4%	11%	▲+6Since September 2026: 4% → 11%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 5 → 3 of 80
Proximity	2%	5%	▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 15 → 7 of 130
Mobile apps	9%	10%	▲+2Since September 2026: 9% → 10%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 6 → 3 of 117
In-app messaging	2%	2%	=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 14 → 9 of 105
Marketing automation	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 11 of 59, unchanged
Ecommerce marketing	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 25 → 18 of 115
SMS & WhatsApp	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 29 of 111, unchanged
Channel marketing	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 35 → 46 of 124
Email marketing	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 16 → 18 of 66
Customer intel	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 54 of 142, unchanged
CDP	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 40 → 32 of 61

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Braze across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	3	4	1	9
GPT-5.4 mini	2	2	4	0	8
Gemini 3.5 Flash	2	5	5	5	17
Perplexity Sonar	0	3	2	1	6
Grok 4.1 Fast	2	5	7	5	19
Mistral Small	1	0	6	4	11
DeepSeek V4 Flash	3	8	2	8	21
Llama 4 Maverick	0	2	8	0	10
Qwen 3.7 Flash	2	3	3	1	9
Kimi K2	1	4	4	5	14
GLM 4.7 FlashX	4	3	7	2	16
MiniMax M2.5	0	4	1	2	7
GPT-6 Luna	0	6	1	0	7
Muse Glimmer 30B	0	4	7	3	14

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct93 labels39

Paraphrase68 labels27

Comparative149 labels38not counted in share

Budget-constrained55 labels10

Scale-constrained89 labels17

Negative79 labels5not counted in share

First choiceAlternativeMentionNegative533 labels in all, every segment counted; 93 of the 136 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Braze (Best for Omnichannel Journeys)... Braze is a leading customer engagement platform that integrates native geofencing capabilities.” GLM 4.7 FlashX · Proximity · comparative prompt · first choice

“Braze | Best-in-class cross-channel orchestration, enterprise-grade, strong analytics | Higher cost, steeper learning curve” DeepSeek V4 Flash · Mobile & push · scale prompt · first choice

“Braze — Strong geofencing, excellent omnichannel campaign orchestration, enterprise-grade, large partner ecosystem.” DeepSeek V4 Flash · Proximity · scale prompt · first choice

“For Full-Funnel Orchestration: Braze or Iterable (enterprise-grade journeys, strong B2B use cases)” GLM 4.7 FlashX · Mobile apps · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Several reviewers explicitly advise avoiding Braze unless you are pushing toward enterprise scale.” Mistral Small · Mobile & push · negative prompt · hard negative

“Braze's pricing ... heavy developer overhead, and complex implementation make it poor ROI” Gemini 3.5 Flash · Mobile & push · direct prompt · hard negative

“"steer clear," "skip unless enterprise scale"). Reviewers explicitly advise avoiding.” Grok 4.1 Fast · Mobile & push · negative prompt · hard negative

“Avoid: Enterprise tools like Braze/CleverTap (great but $100s+/month post-trial)” Grok 4.1 Fast · Proximity · budget prompt · hard negative

Named alongside

The products named in the same answers as Braze, over the 533 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Braze was named but was not.

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ProductSame answerTook the first choice insteadHead to head

OneSignal195 of 53356Compare →

Airship178 of 5332Compare →

Iterable165 of 5332Compare →

CleverTap149 of 5339Compare →

Salesforce Marketing Cloud115 of 53313Not among the top eight

Customer.io107 of 53326Compare →

Klaviyo106 of 5337Compare →

MoEngage96 of 5333Not among the top eight

HubSpot Marketing Hub73 of 53318Not among the top eight

Attentive73 of 5331Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Braze. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 505 of the 533 answers that named Braze and are not a share of its labels.

Domains cited

guideflow.com214

g2.com187

onesignal.com98

learn.g2.com95

courier.com92

braze.comYour site90

pushwoosh.com77

getvero.com76

userpilot.com71

attentive.com70

980 of the 1,070 domain citations in answers naming Braze came from somebody else's page.

Pages cited

courier.com/blog/top-push-notification-platforms82

attentive.com/blog/best-sms-marketing-platforms61

guideflow.com/blog/best-mobile-marketing-software61

userpilot.com/blog/in-app-messaging-tools60

g2.com/categories/mobile-marketing59

guideflow.com/blog/mobile-engagement-software54

vibes.com/blog/best-sms-marketing-platforms51

digitalapplied.com/blog/marketing-automation-platform-comparison-202649

Pages are listed as the models cited them.

Search and answers

braze.com is not in Google's top ten for any of the category's searches. In the answers, Braze takes 9% of first choices and OneSignal takes 45%.

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In search

Google, US estimates

Position for “best mobile push notification and sms marketing platform”

–

not in the top ten

Searches for its name, Google: 27,100 a month (“braze”)
AI search demand for its name, est.: 6,395 a month
Organic visits to its site: about 55,552 a month
Searches its site ranks for: 8,467 · 866 in the top three
Sites linking to it: 9,620
Paid Google search: 15 searches its ads show for, about 601 clicks and $13,112 a month (estimate)

Ads on GoogleDetailLess

59+ ads · 59 text · 59 shown in the last 30 days

First shown August 2022, as Braze Inc., verified. Ads started 2025-10 to 2026-09: 11 in the year, 48 before. 61 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 3 of 80 in mobile & push

Segment leader

45%

OneSignal

First choices: 93 across its categories
Named in: 533 answers
Its own site cited: in 505 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide

Addresses on braze.com

5,107

subdomains included

Content

2,977

counted in the table below

Documentation

Product · Integration

42 · 3

Kind	Pages	Last 90 days	Latest
Blog	2,225	56	2026-09-24
Podcast or video	199	undated
Case study	194	5	2026-09-01
Webinar or virtual event	192	undated
News or press	95	3	2026-09-24
Comparison	27	1	2026-07-21
Glossary or explainer	20	0	2026-01-21
Conference or event	17	undated
Report or ebook	6	undated
Template or tool	2	undated

Most recent

2026-09-24Microsoft outlook hotmail email deliverability blog
2026-09-24Braze named a leader in 2026 gartner magic quadrant for multichannel marketing hubs for fourth consecutive year news or press
2026-09-24Braze named leader 2026 gartner magic quadrant blog
2026-09-23Email deliverability 101 blog
2026-09-22Ip warming practical guide blog
2026-09-22Braze account objects spotlight blog

How it is countedHide how it is counted

Every page braze.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Braze

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Braze.

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On record

Wikidata

Website: braze.com
Headquarters: New York City, United States
Founded: 2011

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Braze is a customer engagement platform that empowers brands to Be Absolutely Engaging.™
braze.com
For: brands
braze.com
Price stated: Pricing braze.com
Free plan or trial: Start a Free Trial braze.com
Certifications: ISO 27001 certificationSOC 2 Type II compliance
Customers named: Pizza HutBEES/Anheuser Busch-InBevVirgin RedHugosavePapa Johns UKSondersweetgreenDutchBros
Not stated on the pages read: Starting price, integrations, hosting

What Braze's own pages state, read September 28, 2026: braze.com, braze.com/pricing, braze.com/product/trust, braze.com/product/sms, braze.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Braze's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Braze, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Braze by email, built from the raw record of the edition. It shows:

where Braze is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Braze, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Braze is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Mobile marketing and push

Braze is among the products AI models recommend first in Mobile marketing and push this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/mobile-marketing-and-push/"><img src="https://gtm-ai-index.com/badges/2026-10/braze--mobile-marketing-and-push-wide.svg" alt="Among AI models' top three in Mobile marketing and push, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Mobile marketing and push standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/mobile-marketing-and-push/"><img src="https://gtm-ai-index.com/badges/2026-10/braze--mobile-marketing-and-push-square.svg" alt="Among AI models' top three in Mobile marketing and push, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Mobile marketing and push standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/mobile-marketing-and-push/"><img src="https://gtm-ai-index.com/badges/2026-10/braze--mobile-marketing-and-push-compact.svg" alt="Among AI models' top three in Mobile marketing and push, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Mobile marketing and push standing, where the claim can be checked.

Mobile apps

Braze is among the products AI models recommend first in Mobile apps this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/mobile-apps/"><img src="https://gtm-ai-index.com/badges/2026-10/braze--mobile-apps-wide.svg" alt="Among AI models' top three in Mobile apps, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Mobile apps standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/mobile-apps/"><img src="https://gtm-ai-index.com/badges/2026-10/braze--mobile-apps-square.svg" alt="Among AI models' top three in Mobile apps, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Mobile apps standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/mobile-apps/"><img src="https://gtm-ai-index.com/badges/2026-10/braze--mobile-apps-compact.svg" alt="Among AI models' top three in Mobile apps, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Mobile apps standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.