Braze

Named in 12 judge labels across 2 categories by 5 of 6 models in the September 2026 Edition. 0 first choices, 1 negative label. Every number here is derived from the raw labels under vendor table v2026-09-08.5.

Best standing

0% in Email marketing

Rank 14 of 36 products named in email marketing platforms. 0 of 6 models made it the first choice on the direct prompt; 17% of its 6 labels there were negative.

Standing by category

Every category where a model named Braze. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Vertical	First choices	Rank	Negative rate	Labels	Quadrant
Email marketing platforms conflict disclosed	Marketing	0%	14 of 36	17%	6	under 10 labels
Marketing automation and campaign management conflict disclosed	Marketing	0%	7 of 23	0%	6	under 10 labels

By model

How each model treated Braze across every prompt where it was named. Six models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Opus 5	1	1	1	3
Claude Opus 4.8	1	2	0	3
GPT-6 Astra	3	0	0	3
GPT-5.6 Sol	0	1	0	1
Gemini 3.1 Pro	1	1	0	2
Perplexity Sonar Pro	0	0	0	0

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Supports real-time triggers and journeys across email, push, in-app messaging, and other channels.” GPT-6 Astra · Email marketing · scale prompt · alternative

“I'd choose it when product-behavior data and coordinated lifecycle messaging matter” GPT-6 Astra · Marketing automation · comparative prompt · alternative

“Platforms to evaluate: *Klaviyo, Braze, Iterable, or Emarsys.*” Gemini 3.1 Pro · Email marketing · scale prompt · alternative

“Consumer or app-based lifecycle marketing | Braze” GPT-6 Astra · Marketing automation · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“skip Klaviyo and Braze for B2B (Braze is mobile/consumer-oriented” Claude Opus 5 · Email marketing · direct prompt · hard negative

Names read as Braze

What the judge wrote, as written, with how often. The vendor table decides that these count as Braze; a claim can dispute any of them.

Every label used the canonical name.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page gets a verified contact who is told when each edition publishes; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Braze, applied by version and listed in the change log; and a logo and one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or quadrants, any preview, or any say over which quotes appear. Sponsorship is separate: a sponsor funds categories or buyer dimensions and is named on what it funded, and the rules are the same for every sponsor.