Small business▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 106 → 9 of 130
6 categories · RankedMoEngage
111Judge labels
6First choices
20Negative labels
14 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Mobile apps for enterprise buyers
Rank 10 of 117 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 5% of its 20 labels there were negative.
What the models named instead of MoEngage →By buyer segmentRead the same way at every buyer size.
Small business10 of 138
3%7 labels
under the label threshold
Mid-market10 of 117
3%20 labels
accepted challenger
Enterprise6 of 76
4%21 labels
accepted challenger
In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named MoEngage for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile apps | Marketing | 3% | 10 of 117 | 5% | 20 | accepted challenger | ▼−2Since September 2026: 7% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| In-app messaging and customer communications | Customer | 0% | 37 of 105 | 22% | 9 | under 10 labels · led by Intercom at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile marketing and push | Marketing | 0% | 19 of 80 | 0% | 9 | under 10 labels · led by OneSignal at 45% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Conversational marketing platforms | Marketing | 0% | 40 of 87 | 0% | 3 | under 10 labels · led by Tidio at 13% | |
| Marketing automation and campaign management | Marketing | 0% | 21 of 59 | 0% | 3 | under 10 labels · led by HubSpot Marketing Hub at 63% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing resource management | Marketing | 0% | 104 of 110 | 100% | 1 | under 10 labels · led by Wrike for Marketing at 24% |
Movement
Since September 2026, MoEngage held within the floor in all six categories: no change cleared 11 points.
Best category · Mobile apps · by segment
Mid-market▼−2Since September 2026: 7% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 7% in September 2026
Inside the floor by 9 pointsRank 8 of 105, unchanged
Enterprise=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 11 pointsRank 5 → 4 of 69
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile apps | 7% | 4% | ▼−2Since September 2026: 7% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 10 of 117 |
| Mobile & push | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 19 of 80 |
| In-app messaging | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 26 → 37 of 105 |
| Conversational mktg | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 40 of 87, unchanged |
| Marketing automation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 29 → 21 of 59 |
| Marketing resource mgt | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 104 of 110, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated MoEngage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated MoEngage across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 3 | 2 | 0 | 5 |
| Grok 4.1 Fast | 0 | 0 | 3 | 0 | 3 |
| Mistral Small | 0 | 0 | 2 | 1 | 3 |
| DeepSeek V4 Flash | 1 | 3 | 3 | 0 | 7 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 1 | 2 | 2 | 0 | 5 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 2 | 2 | 0 | 4 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 2 | 3 | 0 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct16 labels1
Paraphrase15 labels3
Comparative39 labelsNone
Budget-constrained7 labelsNone
Scale-constrained16 labels2
Negative18 labelsNone
First choiceAlternativeMentionNegative111 labels in all, every segment counted; 6 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose MoEngage if mobile app engagement is your primary focus” Kimi K2 · Mobile apps · paraphrase prompt · first choice
“the sweet spot is usually MoEngage or CleverTap” DeepSeek V4 Flash · Mobile apps · scale prompt · first choice
“Supports both B2B and B2C use cases with unified profiles and campaigns across email, SMS, push, and web.[8]” Perplexity Sonar · Mobile apps · direct prompt · alternative
“Intuitive UX, strong mobile-first focus, good balance of features/cost | Smaller ecosystem than Braze” DeepSeek V4 Flash · Mobile & push · scale prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Occasional bugs - Technical stability issues reported” GLM 4.7 FlashX · Marketing resource mgt · negative prompt · hard negative
“stronger than OneSignal at analytics and behavioral tracking but can be overkill for simple B2B needs” Qwen 3.7 Flash · Mobile apps · direct prompt · soft negative
“they require significant implementation effort and carry enterprise pricing” Claude Haiku 4.5 · In-app messaging · comparative prompt · soft negative
“frequently flagged as risky for initial use” Mistral Small · In-app messaging · negative prompt · soft negative
Named alongside
The products named in the same answers as MoEngage, over the 111 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and MoEngage was named but was not.ShowHide
Named alongside
The products named in the same answers as MoEngage, over the 111 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and MoEngage was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named MoEngage. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 109 of the 111 answers that named MoEngage and are not a share of its labels.
Domains cited
guideflow.com66
g2.com44
moengage.comYour site36
onesignal.com33
learn.g2.com31
courier.com30
userpilot.com30
pushwoosh.com26
businessofapps.com21
gtm-ai-index.com21
302 of the 338 domain citations in answers naming MoEngage came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
moengage.com is not in Google's top ten for any of the category's searches. In the answers, MoEngage takes 3% of first choices and Customer.io takes 17%.ShowHide
Search and answers
moengage.com is not in Google's top ten for any of the category's searches. In the answers, MoEngage takes 3% of first choices and Customer.io takes 17%.
ShowHideIn search
Google, US estimatesPosition for “mobile app marketing platform”
–
not in the top ten
Position for “best mobile app marketing platform”
–
not in the top ten
- Searches for its name, Google
- 1,600 a month (“moengage”)
- AI search demand for its name, est.
- 54 a month
- Organic visits to its site
- about 13,669 a month
- Searches its site ranks for
- 5,633 · 305 in the top three
- Sites linking to it
- 6,379
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
3%
rank 10 of 117 in mobile apps
Segment leader
17%
Customer.io
- First choices
- 6 across its categories
- Named in
- 111 answers
- Its own site cited
- in 109 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on moengage.com
3,023
subdomains included
Content
1,415
counted in the table below
Documentation
0
Product · Integration
19 · 94
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 977 | 9 | 2026-09-28 | CRM, CDP | |
| Glossary or explainer | 105 | 1 | 2026-09-01 | Identity, CDP | |
| Report or ebook | 95 | 2 | 2026-08-19 | CRM | |
| Case study | 80 | 0 | 2026-06-09 | CRM | |
| Podcast or video | 71 | 2 | 2026-09-22 | CDP, CRM | |
| Comparison | 35 | 3 | 2026-09-28 | CRM | |
| Conference or event | 26 | 0 | 2025-10-30 | ||
| Webinar or virtual event | 22 | 0 | 2026-02-06 | ||
| Template or tool | 3 | 0 | 2024-01-23 | ||
| News or press | 1 | undated |
Most recent
- 2026-09-28MoEngage for Shopify: The Only Unified & Agentic CRM for Shopify blog
- 2026-09-28Braze vs salesforce marketing cloud comparison comparison
- 2026-09-25Rcs and whatsapp pricing changes 2026 blog
- 2026-09-25The marketing ai index by moengage blog
- 2026-09-24Agentic marketing tour san francisco blog
- 2026-09-22The data infrastructure behind 11 agentic marketing podcast or video
How it is countedHide how it is counted
Every page moengage.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (10); 2 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow MoEngage
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
MoEngage.ShowHide
The company
MoEngage.
ShowHideOn record
Wikidata- Website
- moengage.com
- Founded
- 2014
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Agentic Customer Engagement Platform
- For
- marketing & product teams
- Integrations claimed
- 300 moengage.com
- Certifications
- EU-US Privacy ShieldsGDPR
- Hosting
- EUNorth AmericaIndia6 data centres
- Customers named
- SwiggyThe Indian ExpressTanishqAirtelTata CapitalJsw OneIndusInd BankCoca Cola
- Not stated on the pages read
- Price, starting price, free plan or trial
What MoEngage's own pages state, read September 28, 2026: moengage.com, moengage.com/plans-and-pricing, trust.moengage.com, moengage.com/platform, moengage.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when MoEngage's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as MoEngage, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for MoEngage by email, built from the raw record of the edition. It shows:
- where MoEngage is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name MoEngage, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.