Small business▼−5Since September 2026: 7% → 2%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 7% in September 2026
Inside the floor by 6 pointsRank 2 → 10 of 130
4 categories · RankedAppsFlyer
142Judge labels
8First choices
28Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
12% in Mobile apps for enterprise buyers
Rank 12 of 117 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 12% of its 43 labels there were negative.
What the models named instead of AppsFlyer →By buyer segmentRead the same way at every buyer size.
Small business12 of 138
2%39 labels
accepted challenger
Mid-market12 of 117
2%43 labels
accepted challenger
Enterprise2 of 76
12%32 labels
criticized challenger
In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named AppsFlyer for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile apps | Marketing | 2% | 12 of 117 | 12% | 43 | accepted challenger | ▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Attribution and marketing mix modeling | Marketing | 0% | 43 of 123 | 25% | 4 | under 10 labels · led by Dreamdata at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Data clean rooms | GTM data and infrastructure | 0% | 33 of 100 | 0% | 2 | under 10 labels · led by Snowflake Data Clean Rooms at 19% | |
| Click fraud protection | Marketing | 0% | 31 of 52 | 0% | 1 | under 10 labels · led by ClickCease at 36% |
Movement
Since September 2026, AppsFlyer held within the floor in all four categories: no change cleared 11 points.
Best category · Mobile apps · by segment
Mid-market▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 7% in September 2026
Inside the floor by 7 pointsRank 7 → 12 of 105
Enterprise=heldSince September 2026: 11% → 11%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 11% in September 2026
Inside the floor by 11 pointsRank 2 of 69, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile apps | 7% | 2% | ▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 12 of 117 |
| Attribution & MMM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 43 of 123, unchanged |
| Data clean rooms | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 33 of 100, unchanged |
| Click fraud protection | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 31 of 52, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated AppsFlyer across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated AppsFlyer across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 3 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 0 | 2 | 2 | 5 |
| Perplexity Sonar | 0 | 1 | 1 | 0 | 2 |
| Grok 4.1 Fast | 2 | 2 | 0 | 2 | 6 |
| Mistral Small | 0 | 3 | 2 | 0 | 5 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 2 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 2 | 1 | 1 | 0 | 4 |
| Kimi K2 | 1 | 2 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 2 | 1 | 2 | 0 | 5 |
| MiniMax M2.5 | 2 | 1 | 0 | 0 | 3 |
| GPT-6 Luna | 0 | 2 | 1 | 1 | 4 |
| Muse Glimmer 30B | 1 | 0 | 2 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labels3
Paraphrase3 labelsNone
Comparative49 labels16not counted in share
Budget-constrained22 labels3
Scale-constrained20 labels2
Negative27 labels5not counted in share
First choiceAlternativeMentionNegative142 labels in all, every segment counted; 8 of the 29 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Shortlist AppsFlyer (enterprise-grade, heavy data), Adjust (mobile-first, strong anti-fraud), and Branch (deep linking and personalization focus).” Qwen 3.7 Flash · Mobile apps · scale prompt · first choice
“Stick to established ones like AppsFlyer, Adjust, Branch, Apple Search Ads, Google App Campaigns for UA/MMP (generally positive).” Grok 4.1 Fast · Mobile apps · negative prompt · first choice
“Work with established MMPs (Mobile Measurement Partners) like AppsFlyer, Adjust, or Branch with built-in fraud protection” Kimi K2 · Mobile apps · negative prompt · first choice
“Adjust, AppsFlyer, Branch, Singular, AppsFlyer – built-in fraud detection and attribution tools” GLM 4.7 FlashX · Mobile apps · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Cons: Opaque/per-conversion pricing ($0.07+ post-12K conversions), enterprise-locked features, heavier SDK... many mid-market B2B teams start here but switch for cost.” Grok 4.1 Fast · Mobile apps · direct prompt · soft negative
“It is heavily optimized for B2C and mobile gaming. For organic B2B deep-linking and web-to-app journeys, Branch is much more specialized.” Gemini 3.5 Flash · Mobile apps · direct prompt · soft negative
“Mobile-heavy tools like AppsFlyer or Branch if your focus is web/desktop (deterministic tracking shines for apps but falters elsewhere).” Grok 4.1 Fast · Attribution & MMM · negative prompt · soft negative
“Users report expensive/hidden pricing, especially for smaller teams; data accuracy concerns despite wide adoption” DeepSeek V4 Flash · Mobile apps · negative prompt · soft negative
Named alongside
The products named in the same answers as AppsFlyer, over the 142 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AppsFlyer was named but was not.ShowHide
Named alongside
The products named in the same answers as AppsFlyer, over the 142 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and AppsFlyer was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named AppsFlyer. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 131 of the 142 answers that named AppsFlyer and are not a share of its labels.
Domains cited
g2.com64
guideflow.com54
appsflyer.comYour site43
mobileappdaily.com38
learn.g2.com35
splitmetrics.com28
us.fitgap.com27
businessofapps.com24
branch.io22
f6s.com22
314 of the 357 domain citations in answers naming AppsFlyer came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
appsflyer.com ranks 2 on Google for the category's searches. In the answers, AppsFlyer takes 2% of first choices and Customer.io takes 17%.ShowHide
Search and answers
appsflyer.com ranks 2 on Google for the category's searches. In the answers, AppsFlyer takes 2% of first choices and Customer.io takes 17%.
ShowHideIn search
Google, US estimatesPosition for “mobile app marketing platform”
2
Position for “best mobile app marketing platform”
–
not in the top ten
- Searches for its name, Google
- 9,900 a month (“appsflyer”)
- AI search demand for its name, est.
- 202 a month
- Organic visits to its site
- about 107,974 a month
- Searches its site ranks for
- 6,827 · 1,092 in the top three
- Sites linking to it
- 29,667
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 12 of 117 in mobile apps
Segment leader
17%
Customer.io
- First choices
- 8 across its categories
- Named in
- 142 answers
- Its own site cited
- in 131 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on appsflyer.com
2,081
subdomains included
Content
541
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 433 | 12 | 2026-09-24 | Mobile apps, SEO | |
| Report or ebook | 73 | 36 | 2026-09-27 | ||
| Case study | 17 | 8 | 2026-09-24 | ||
| Comparison | 7 | 1 | 2026-08-26 | ||
| Template or tool | 3 | undated | |||
| Glossary or explainer | 2 | 0 | 2025-11-12 | ||
| Podcast or video | 2 | 0 | 2026-02-25 | ||
| News or press | 2 | 2 | 2026-09-15 | ||
| Webinar or virtual event | 1 | undated | |||
| Conference or event | 1 | 0 | 2021-11-04 | Mobile apps |
Most recent
- 2026-09-27Ai usage report 2026 report or ebook
- 2026-09-27App marketing monetization report report or ebook
- 2026-09-27Top 5 data trends report report or ebook
- 2026-09-27Subscription marketing report report or ebook
- 2026-09-27State fraud marketers report report or ebook
- 2026-09-27Finance marketers europe report report or ebook
How it is countedHide how it is counted
Every page appsflyer.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as AppsFlyer
What the judge wrote, as written, with how often. The vendor table decides that these count as AppsFlyer; a claim can dispute any of them.
AppsFlyer/Singular 1
Follow AppsFlyer
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
AppsFlyer.ShowHide
The company
AppsFlyer.
ShowHideOn record
Wikidata- Website
- appsflyer.com
- Headquarters
- Herzliya, Israel
- Founded
- 2011
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Modern Marketing Cloud
- For
- apps seeking a simple tool for owned media activities; startups requiring basic measurement as they start their paid campaigns; brands aiming to efficiently scale their revenue with a tailored plan
- Price stated
- Free; Pay-as-you-go; Custom pricing appsflyer.com/pricing
- Starting price
- Free appsflyer.com/pricing
- Free plan or trial
- Sign up free appsflyer.com
- Integrations claimed
- 90 appsflyer.com/pricing
- Certifications
- SOCISO 27001Enterprise Privacy CertificationPrivoSSAE16 SOC2ePrivacyTRUSTeISO 27001, 27017, 27018, 27032
- Customers named
- SoundCloudWolt AdsVisaPapaya GamingFuboTVCarrefourAlbertsonsSweetgreen
- Not stated on the pages read
- Hosting
What AppsFlyer's own pages state, read September 28, 2026: appsflyer.com, appsflyer.com/pricing, appsflyer.com/trust, appsflyer.com/products, appsflyer.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when AppsFlyer's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as AppsFlyer, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for AppsFlyer by email, built from the raw record of the edition. It shows:
- where AppsFlyer is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name AppsFlyer, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.