Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 10 → 11 of 130
Apple Search Ads
32Judge labels
4First choices
1Negative labels
11 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Mobile apps for mid-market buyers
Rank 6 of 117 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 12 labels there were negative.
What the models named instead of Apple Search Ads →By buyer segmentRead the same way at every buyer size.
Small business13 of 138
2%18 labels
accepted challenger
Mid-market6 of 117
5%12 labels
accepted challenger
Enterprisenot named
0%
No model named it for this buyer.
In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Apple Search Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile apps | Marketing | 5% | 6 of 117 | 0% | 12 | accepted challenger | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Programmatic and display advertising | Marketing | 0% | 57 of 92 | 0% | 1 | under 10 labels · led by StackAdapt at 48% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Apple Search Ads held within the floor in all two categories: no change cleared 11 points.
Best category · Mobile apps · by segment
Mid-market▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 0% in September 2026
Inside the floor by 5 pointsRank 18 → 6 of 105
EnterprisegoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile apps | 0% | 6% | ▲+6Since September 2026: 0% → 6%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 6 of 117 |
| Programmatic | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 57 of 92, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Apple Search Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Apple Search Ads across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 1 | 1 | 1 | 0 | 3 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 0 | 0 | 0 | 1 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labels1
Paraphrase0 labelsNone
Comparative8 labels1not counted in share
Budget-constrained8 labels3
Scale-constrained0 labelsNone
Negative12 labels4not counted in share
First choiceAlternativeMentionNegative32 labels in all, every segment counted; 4 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you can spend a few hundred dollars, start with Apple Search Ads – you'll get high-intent users at the lowest average CPI.” MiniMax M2.5 · Mobile apps · budget prompt · first choice
“Overall Best for Limited Budget: Apple Search Ads if iOS-focused (highest quality, lowest barrier).” Grok 4.20 · Mobile apps · budget prompt · first choice
“This is widely considered the best place to start for iOS apps. It requires very low minimum daily budgets” Qwen 3.7 Flash · Mobile apps · budget prompt · first choice
“Start with: Apple Search Ads (iOS) + Google App Campaigns (Android)” Kimi K2 · Mobile apps · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Apple Search Ads, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Apple Search Ads was named but was not.ShowHide
Named alongside
The products named in the same answers as Apple Search Ads, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Apple Search Ads was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Apple Search Ads. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 32 answers that named Apple Search Ads and are not a share of its labels.
Domains cited
g2.com20
adlibrary.com13
apsteq.com13
mobileappdaily.com13
learn.g2.com11
businessofapps.com10
splitmetrics.com8
appmysite.com7
guideflow.com7
impact.com7
No domain is on file for Apple Search Ads, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Apple Search Ads stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Apple Search Ads stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 2,900 a month (“apple search ads”)
- AI search demand for its name, est.
- 95 a month
- Its own site
- No site of its own on file, so no site figures
In answers
This editionShare of first choices
5%
rank 6 of 117 in mobile apps
Segment leader
17%
Customer.io
- First choices
- 4 across its categories
- Named in
- 32 answers
- Its own site cited
- No site on file to match
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Apple Search Ads
What the judge wrote, as written, with how often. The vendor table decides that these count as Apple Search Ads; a claim can dispute any of them.
Apple Search Ads (ASA) 6Apple Search Ads (ASA) Basic 1Apple Search Ads (Basic) 1
Follow Apple Search Ads
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Apple Search Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Apple Search Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Apple Search Ads by email, built from the raw record of the edition. It shows:
- where Apple Search Ads is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Apple Search Ads, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.