Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 11 → 12 of 130
Meta · 1 category · RankedMeta Advantage+ App Campaigns
41Judge labels
5First choices
10Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Mobile apps for mid-market buyers
Rank 8 of 117 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 25% of its 20 labels there were negative.
What the models named instead of Meta Advantage+ App Campaigns →By buyer segmentRead the same way at every buyer size.
Small business5 of 138
3%19 labels
accepted challenger
Mid-market8 of 117
5%20 labels
criticized challenger
Enterprise74 of 76
0%2 labels
under the label threshold
In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Meta Advantage+ App Campaigns for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile apps | Marketing | 5% | 8 of 117 | 25% | 20 | criticized challenger | ▼−11Since September 2026: 15% → 4%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked. |
Movement
Since September 2026, Meta Advantage+ App Campaigns moved past the floor in its one category, Mobile apps, −11 points to 4%.
Best category · Mobile apps · by segment
Mid-market▼−11Since September 2026: 15% → 4%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked.
4%from 15% in September 2026
Cleared the floor by 0 pointsRank 1 → 9 of 105
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 88 → 68 of 69
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile apps | 15% | 4% | ▼−11Since September 2026: 15% → 4%, −11 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 1 → 8 of 117 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Meta Advantage+ App Campaigns across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Meta Advantage+ App Campaigns across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 1 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 0 | 1 | 1 | 2 |
| Mistral Small | 1 | 0 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 0 | 2 |
| Llama 4 Maverick | 1 | 1 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct1 labelNone
Paraphrase0 labelsNone
Comparative10 labels2not counted in share
Budget-constrained12 labels5
Scale-constrained0 labelsNone
Negative18 labels3not counted in share
First choiceAlternativeMentionNegative41 labels in all, every segment counted; 5 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“The best mobile app marketing platforms for a company with a limited budget are Meta Advantage+ App Campaigns and Google App Campaigns.” Llama 4 Maverick · Mobile apps · budget prompt · first choice
“Meta Advantage+ App Campaigns and Google App Campaigns are the best mobile advertising apps for constrained budgets.” Muse Glimmer 30B · Mobile apps · budget prompt · first choice
“the best mobile app marketing platforms are Meta Advantage+ App Campaigns and Google App Campaigns” Mistral Small · Mobile apps · budget prompt · first choice
“Google + Meta for acquisition” DeepSeek V4 Flash · Mobile apps · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“warn against depending only on Google/Meta, or only one channel like Instagram ads, because platform changes can hurt performance” Perplexity Sonar · Mobile apps · negative prompt · soft negative
“Self-attributing "walled garden"; critics argue they take too much credit for installs; attribution disputes are common” GLM 4.7 FlashX · Mobile apps · negative prompt · soft negative
“Even major, reputable platforms (like Google and Meta) require careful configuration to avoid wasting your budget” Gemini 3.5 Flash · Mobile apps · negative prompt · soft negative
“several sources warn against depending only on Google/Meta, or only one channel like Instagram ads” Perplexity Sonar · Mobile apps · negative prompt · soft negative
Named alongside
The products named in the same answers as Meta Advantage+ App Campaigns, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Meta Advantage+ App Campaigns was named but was not.ShowHide
Named alongside
The products named in the same answers as Meta Advantage+ App Campaigns, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Meta Advantage+ App Campaigns was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Meta Advantage+ App Campaigns. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 38 of the 38 answers that named Meta Advantage+ App Campaigns and are not a share of its labels.
Domains cited
g2.com27
adlibrary.com21
mobileappdaily.com18
businessofapps.com15
learn.g2.com15
apsteq.com13
appmysite.com10
impact.com10
splitmetrics.com10
appsflyer.com9
148 of the 148 domain citations in answers naming Meta Advantage+ App Campaigns came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Meta Advantage+ App Campaigns stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Meta Advantage+ App Campaigns stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- not counted (“meta advantage+ app campaigns”)
- AI search demand for its name, est.
- 0 a month
- Its own site
- It sits on Meta's site (meta.com), so there are no site figures for it alone
In answers
This editionShare of first choices
5%
rank 8 of 117 in mobile apps
Segment leader
17%
Customer.io
- First choices
- 5 across its categories
- Named in
- 38 answers
- Its own site cited
- in 38 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Meta Advantage+ App Campaigns
What the judge wrote, as written, with how often. The vendor table decides that these count as Meta Advantage+ App Campaigns; a claim can dispute any of them.
Meta 3Meta (Facebook/Instagram) 3Meta Ads 2Meta Ads (Facebook/Instagram) 2Facebook / Meta Ads 1Facebook/Instagram 1Facebook/Meta Ads (including Instagram) 1Instagram ads 1Meta Advantage+ 1
Follow Meta Advantage+ App Campaigns
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Meta Platforms is the company behind Meta Advantage+ App Campaigns.ShowHide
The company
Meta Platforms is the company behind Meta Advantage+ App Campaigns.
ShowHideOn record
Wikidata- Website
- meta.com
- Headquarters
- Menlo Park, United States
- Founded
- 2004
- Employees
- about 58,604 (2020)
- Ownership
- Public, META on Nasdaq
- Also from Meta
- Meta (Facebook) Ads, Meta (Facebook/Instagram) Video Ads, Meta AI, Meta Ad Library, Meta Ads, Meta Advanced Analytics, Meta Advantage+, Meta Attribution and 11 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Meta Advantage+ App Campaigns's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Meta Advantage+ App Campaigns, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Meta Advantage+ App Campaigns by email, built from the raw record of the edition. It shows:
- where Meta Advantage+ App Campaigns is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Meta Advantage+ App Campaigns, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.