Every category where a model named Meta Advantage+ App Campaigns for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Mobile apps	Marketing	15%	1 of 136	10%	20	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Meta Advantage+ App Campaigns yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Meta Advantage+ App Campaigns across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1	2
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	1	0	0	1
Perplexity Sonar	1	1	0	1	3
Grok 4.1 Fast	1	1	1	0	3
Mistral Small	2	0	0	0	2
DeepSeek V4 Flash	0	1	0	0	1
Llama 4 Maverick	1	0	0	0	1
Qwen 3.7 Flash	1	0	0	0	1
Kimi K2	0	2	0	0	2
GLM 4.7 FlashX	1	1	0	0	2
MiniMax M2.5	2	0	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase0 labelsNone

Comparative4 labelsNone

Budget-constrained12 labels8

Scale-constrained0 labelsNone

Negative18 labels5not counted in share

First choiceAlternativeMentionNegative36 labels in all, every segment counted; 8 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The best mobile app marketing platform for a company with a limited budget is Meta Advantage+ App Campaigns and Google App Campaigns.” Llama 4 Maverick · Mobile apps · budget prompt · first choice

“Meta often has lower CPI ($1.80-2.30 US non-gaming) vs. Google ($2.90-3.40), and both suit constrained budgets better” Grok 4.1 Fast · Mobile apps · budget prompt · first choice

“Tier 1 - Proven Safe: - Meta Advantage+ App Campaigns (with strict placement controls)” Mistral Small · Mobile apps · negative prompt · first choice

“Meta Advantage+ App Campaigns: No minimum spend; automated bidding. Start with $100/day” GLM 4.7 FlashX · Mobile apps · budget prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Social platforms (Meta, TikTok, Snapchat) self-report engagement metrics creating conflicts of interest, with click farms and bot-driven engagement inflating reach figures” Claude Haiku 4.5 · Mobile apps · negative prompt · soft negative

“Strict walled gardens like Google Ads, Meta, TikTok, and similar platforms can deliver scale, but they also enforce tight compliance rules” Perplexity Sonar · Mobile apps · negative prompt · soft negative

Named alongside

The products named in the same answers as Meta Advantage+ App Campaigns, over the 36 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Meta Advantage+ App Campaigns was named but was not.

ProductSame answerTook the first choice insteadHead to head

Google App Campaigns22 of 360Not in the top three

AppsFlyer20 of 363Not in the top three

Apple Search Ads19 of 363Not in the top three

Adjust17 of 362Not in the top three

OneSignal15 of 365Not in the top three

AppLovin15 of 360Not in the top three

TikTok Ads14 of 360Not in the top three

Branch11 of 361Not in the top three

Singular10 of 360Not in the top three

Liftoff9 of 360Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Meta Advantage+ App Campaigns. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 10 of the 36 answers that named Meta Advantage+ App Campaigns and are not a share of its labels.

Domains cited

gartner.com7

moburst.com6

remarkably-different.com6

adlibrary.com5

guideflow.com5

businessofapps.com4

f6s.com4

gitnux.org4

impact.com4

rplg.io4

Forty-nine of the forty-nine domain citations in answers naming Meta Advantage+ App Campaigns came from somebody else's page.

Pages cited

gartner.com/reviews/market/mobile-marketing-platforms7

adlibrary.com/posts/best-mobile-advertising-apps5

gitnux.org/best/mobile-app-marketing-software4

guideflow.com/blog/best-mobile-marketing-software4

impact.com/marketing-intelligence/mobile-app-fraud-prevention4

smartyads.com/blog/best-dsps-for-mobile-app-advertising4

wifitalents.com/best/mobile-app-marketing-software4

arpubrothers.com/blog/10-mobile-app-marketing-mistakes3

Pages are listed as the models cited them.

Names read as Meta Advantage+ App Campaigns

What the judge wrote, as written, with how often. The vendor table decides that these count as Meta Advantage+ App Campaigns; a claim can dispute any of them.

Meta 5Meta (Facebook/Instagram) 3Meta (Facebook/Instagram feed) 1Meta Ads / Meta Advantage+ App Campaigns 1

The company

Meta Platforms is the company behind Meta Advantage+ App Campaigns.

Website: meta.com
Headquarters: Menlo Park, United States
Founded: 2004
Employees: about 58,604 (2020)
Ownership: Public, META on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Meta Advantage+ App Campaigns's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Meta Advantage+ App Campaigns, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at meta.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.