Small business▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 4 → 26 of 130
4 categories · RankedAdjust
92Judge labels
2First choices
14Negative labels
13 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Mobile apps for enterprise buyers
Rank 13 of 117 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 3% of its 32 labels there were negative.
What the models named instead of Adjust →By buyer segmentRead the same way at every buyer size.
Small business30 of 138
0%25 labels
accepted challenger
Mid-market13 of 117
2%32 labels
accepted challenger
Enterprise9 of 76
2%19 labels
accepted challenger
In mobile apps · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Adjust for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile apps | Marketing | 2% | 13 of 117 | 3% | 32 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Attribution and marketing mix modeling | Marketing | 0% | 32 of 123 | 0% | 3 | under 10 labels · led by Dreamdata at 27% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| App store optimization tools | Marketing | 0% | 50 of 56 | 50% | 2 | under 10 labels · led by AppTweak at 39% | |
| Click fraud protection | Marketing | 0% | 28 of 52 | 0% | 1 | under 10 labels · led by ClickCease at 36% |
Movement
Since September 2026, Adjust held within the floor in all four categories: no change cleared 11 points.
Best category · Mobile apps · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 17 → 13 of 105
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 20 → 7 of 69
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile apps | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 17 → 13 of 117 |
| Attribution & MMM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 41 → 32 of 123 |
| App store optimization | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 50 of 56, unchanged |
| Click fraud protection | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 28 of 52, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Adjust across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Adjust across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 3 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 1 | 4 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.1 Fast | 1 | 3 | 1 | 1 | 6 |
| Mistral Small | 0 | 2 | 2 | 0 | 4 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 0 | 4 |
| Kimi K2 | 1 | 1 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 2 | 0 | 1 | 0 | 3 |
| MiniMax M2.5 | 2 | 1 | 0 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 1 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct6 labels1
Paraphrase0 labelsNone
Comparative32 labels4not counted in share
Budget-constrained12 labels1
Scale-constrained18 labelsNone
Negative24 labels4not counted in share
First choiceAlternativeMentionNegative92 labels in all, every segment counted; 2 of the 10 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with Adjust for most mid-market B2B—it's frequently cited as balanced for your scale without enterprise bloat.” Grok 4.1 Fast · Mobile apps · direct prompt · first choice
“Always use a Mobile Measurement Partner (MMP) – Adjust, AppsFlyer, Branch, etc.” GLM 4.7 FlashX · Mobile apps · negative prompt · first choice
“Start with Facebook/Google Ads + one MMP (AppsFlyer or Adjust) + basic ASO” MiniMax M2.5 · Mobile apps · comparative prompt · first choice
“Always use reputable MMPs (AppsFlyer, Adjust, Branch) for attribution” MiniMax M2.5 · Mobile apps · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Some like AppTweak or Adjust get flak on G2/Reddit for data inaccuracies, slow loads, high costs, or poor support” Grok 4.1 Fast · App store optimization · negative prompt · soft negative
“unlike giants like AppsFlyer or Adjust, which require sales calls and annual commitments” Gemini 3.5 Flash · Mobile apps · budget prompt · soft negative
Named alongside
The products named in the same answers as Adjust, over the 92 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adjust was named but was not.ShowHide
Named alongside
The products named in the same answers as Adjust, over the 92 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adjust was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Adjust. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 85 of the 92 answers that named Adjust and are not a share of its labels.
Domains cited
g2.com46
appsflyer.com32
guideflow.com29
mobileappdaily.com26
splitmetrics.com21
branch.io19
businessofapps.com18
learn.g2.com18
adjust.comYour site16
wifitalents.com16
225 of the 241 domain citations in answers naming Adjust came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
adjust.com ranks 4 on Google for the category's searches. In the answers, Adjust takes 2% of first choices and Customer.io takes 17%.ShowHide
Search and answers
adjust.com ranks 4 on Google for the category's searches. In the answers, Adjust takes 2% of first choices and Customer.io takes 17%.
ShowHideIn search
Google, US estimatesPosition for “mobile app marketing platform”
4
Position for “best mobile app marketing platform”
–
not in the top ten
- Searches for its name, Google
- 49,500 a month (“adjust”)
- AI search demand for its name, est.
- 212,073 a month
- Organic visits to its site
- about 496,097 a month
- Searches its site ranks for
- 16,956 · 2,298 in the top three
- Sites linking to it
- 40,969
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
2%
rank 13 of 117 in mobile apps
Segment leader
17%
Customer.io
- First choices
- 2 across its categories
- Named in
- 92 answers
- Its own site cited
- in 85 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on adjust.com
1,014
subdomains included
Content
46
counted in the table below
Documentation
848
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 26 | 0 | 2024-05-24 | ||
| Report or ebook | 11 | undated | |||
| Conference or event | 6 | 0 | 2024-02-27 | ||
| Template or tool | 1 | undated | |||
| Glossary or explainer | 1 | undated | |||
| News or press | 1 | undated |
Most recent
- 2024-05-24Unlocking the power of module federation for dynamic remote components blog
- 2024-05-03Saturation arithmetic with extension blog
- 2024-02-27Aerospike meetup 2024 02 21 review conference or event
- 2024-01-24Aerospike meetup 2024 02 21 conference or event
- 2024-01-24Using extensions in postgresql blog
- 2023-11-21Chatgpt as a code reviewer blog
How it is countedHide how it is counted
Every page adjust.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Adjust
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Adjust is its own company.ShowHide
The company
Adjust is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app growth across platforms with our award-winning AI and next-gen tech.
- For
- app marketing teams
- Customers named
- DuolingoNestléPret-a-MangerOTTOAiralo2K GamesRandom Logic Games
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Adjust's own pages state, read September 28, 2026: adjust.com, trust.adjust.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adjust's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adjust, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Adjust by email, built from the raw record of the edition. It shows:
- where Adjust is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Adjust, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.