Small business▲+8Since September 2026: 59% → 67%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
67%from 59% in September 2026
Inside the floor by 3 pointsRank 1 of 71, unchanged
4 categories · RankedOneSignal
348Judge labels
112First choices
36Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
67% in Mobile & push for small business buyers
Rank 1 of 80 in the mid-market standingendorsed leader
5 of 14 models made it the first choice on the direct prompt; 5% of its 62 labels there were negative.
What the models named instead of OneSignal →By buyer segmentStrongest at small business.
Small business1 of 73
67%68 labels
endorsed leader
Mid-market1 of 80
45%62 labels
endorsed leader
Enterprise2 of 93
10%42 labels
criticized challenger
In mobile & push · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named OneSignal for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Mobile marketing and push | Marketing | 45% | 1 of 80 | 5% | 62 | endorsed leader | ▲+11Since September 2026: 34% → 45%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| In-app messaging and customer communications | Customer | 17% | 2 of 105 | 3% | 34 | accepted challenger | ▲+7Since September 2026: 11% → 18%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile apps | Marketing | 7% | 4 of 117 | 0% | 31 | accepted challenger | ▼−3Since September 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail, proximity and IoT marketing | Marketing | 0% | 93 of 130 | 0% | 1 | under 10 labels · led by Foursquare Proximity at 15% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, OneSignal held within the floor in all four categories: no change cleared 11 points.
Best category · Mobile & push · by segment
Mid-market▲+11Since September 2026: 34% → 45%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
45%from 34% in September 2026
Inside the floor by 0 pointsRank 1 of 76, unchanged
Enterprise▲+2Since September 2026: 6% → 8%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
8%from 6% in September 2026
Inside the floor by 9 pointsRank 5 → 2 of 83
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Mobile & push | 34% | 45% | ▲+11Since September 2026: 34% → 45%, +11 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 of 80, unchanged |
| In-app messaging | 11% | 18% | ▲+7Since September 2026: 11% → 18%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 2 of 105 |
| Mobile apps | 9% | 6% | ▼−3Since September 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 of 117, unchanged |
| Proximity | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 93 of 130, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated OneSignal across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated OneSignal across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 2 | 2 | 0 | 7 |
| GPT-5.4 mini | 2 | 3 | 2 | 0 | 7 |
| Gemini 3.5 Flash | 2 | 8 | 0 | 0 | 10 |
| Perplexity Sonar | 4 | 1 | 3 | 0 | 8 |
| Grok 4.1 Fast | 5 | 5 | 2 | 0 | 12 |
| Mistral Small | 4 | 3 | 3 | 0 | 10 |
| DeepSeek V4 Flash | 6 | 7 | 1 | 1 | 15 |
| Llama 4 Maverick | 2 | 1 | 6 | 0 | 9 |
| Qwen 3.7 Flash | 1 | 3 | 3 | 0 | 7 |
| Kimi K2 | 5 | 5 | 1 | 2 | 13 |
| GLM 4.7 FlashX | 3 | 1 | 1 | 0 | 5 |
| MiniMax M2.5 | 4 | 3 | 2 | 0 | 9 |
| GPT-6 Luna | 3 | 4 | 1 | 0 | 8 |
| Muse Glimmer 30B | 2 | 2 | 3 | 1 | 8 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct56 labels20
Paraphrase48 labels24
Comparative87 labels31not counted in share
Budget-constrained80 labels57
Scale-constrained41 labels11
Negative36 labels5not counted in share
First choiceAlternativeMentionNegative348 labels in all, every segment counted; 112 of the 148 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“It's the most accessible entry point for engagement with strong push notification infrastructure, simple integration, and a generous free tier, making it the right starting point” Claude Haiku 4.5 · Mobile apps · budget prompt · first choice
“OneSignal — Best Value All-Around ... For the majority of small-budget companies, OneSignal (free tier) ... gives the best overall value.” DeepSeek V4 Flash · Mobile apps · budget prompt · first choice
“For companies with very limited budgets, OneSignal or Firebase are ideal starting points since they offer generous free tiers.” Claude Haiku 4.5 · In-app messaging · budget prompt · first choice
“I'd recommend OneSignal as the starting point—it's cost-effective, has strong deliverability, and handles both push and SMS well.” MiniMax M2.5 · Mobile & push · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“OneSignal/Firebase: Too lightweight for B2B product messaging” Kimi K2 · In-app messaging · paraphrase prompt · hard negative
“OneSignal relies primarily on FCM for Android delivery, which creates reliability issues in markets like China where Google services are blocked.” Muse Glimmer 30B · Mobile & push · negative prompt · soft negative
“Budget-friendly, easy setup, good for lean teams | Less enterprise depth for complex journeys” DeepSeek V4 Flash · Mobile & push · scale prompt · soft negative
“Be cautious with: OneSignal (verify new pricing works for you)” Kimi K2 · Mobile & push · negative prompt · soft negative
Named alongside
The products named in the same answers as OneSignal, over the 348 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OneSignal was named but was not.ShowHide
Named alongside
The products named in the same answers as OneSignal, over the 348 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and OneSignal was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named OneSignal. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 330 of the 348 answers that named OneSignal and are not a share of its labels.
Domains cited
guideflow.com186
onesignal.comYour site148
courier.com107
g2.com107
viasocket.com90
pushwoosh.com87
userpilot.com84
learn.g2.com75
engagelab.com65
attentive.com64
865 of the 1,013 domain citations in answers naming OneSignal came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where OneSignal stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where OneSignal stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “best mobile push notification and sms marketing platform”
–
not in the top ten
- Searches for its name, Google
- 4,400 a month (“onesignal”)
- AI search demand for its name, est.
- 133 a month
- Organic visits to its site
- about 29,726 a month
- Searches its site ranks for
- 4,166 · 209 in the top three
- Sites linking to it
- 14,605
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
45%
rank 1 of 80 in mobile & push
First choices
112
across its categories
- Named in
- 348 answers
- Its own site cited
- in 330 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on onesignal.com
3,629
subdomains included
Content
1,187
counted in the table below
Documentation
2,088
Product · Integration
0 · 55
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 773 | 38 | 2026-09-25 | Mobile apps, CRM | |
| Glossary or explainer | 127 | 1 | 2026-07-23 | ||
| Case study | 86 | 3 | 2026-08-20 | ||
| Webinar or virtual event | 82 | 2 | 2026-07-14 | ||
| Podcast or video | 42 | undated | |||
| Comparison | 41 | 5 | 2026-09-17 | ||
| Conference or event | 12 | 0 | 2022-05-20 | ||
| Report or ebook | 11 | 0 | 2023-05-25 | ||
| News or press | 9 | 0 | 2019-03-05 | ||
| Template or tool | 4 | 0 | 2026-06-25 |
Most recent
- 2026-09-2510 000 users signed up for your waitlist now what blog
- 2026-09-25Most retention strategies are just reactivation tactics in a trench coat blog
- 2026-09-25Is your churn a messaging problem or a product problem blog
- 2026-09-25Do your lifecycle flows still assume everyone checks email first blog
- 2026-09-23One in app every language what shipped at onesignal this month blog
- 2026-09-18How to find your actual best send time not the internets blog
How it is countedHide how it is counted
Every page onesignal.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as OneSignal
What the judge wrote, as written, with how often. The vendor table decides that these count as OneSignal; a claim can dispute any of them.
OneSignal/Firebase 1
Follow OneSignal
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Q140701571 is the company behind OneSignal.ShowHide
The company
Q140701571 is the company behind OneSignal.
ShowHideOn record
Wikidata- Website
- onesignal.com
- Headquarters
- San Mateo, United States
- Founded
- 2011
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Customer Engagement Platform for Email, Push Notifications, & SMS
- For
- App publishers, businesses of all sizes, and teams in mobile gaming, fintech, eCommerce, news/media, and mobile apps
- Price stated
- Free to start, built to scale. onesignal.com
- Starting price
- 0 onesignal.com/pricing
- Free plan or trial
- Free to start onesignal.com
- Integrations claimed
- 30 onesignal.com/pricing
- Customers named
- Taptap SendBeach Bum GamesDC ThomsonBitcoin.comTAG HeuerBetmateCasheaBetterMe
- Not stated on the pages read
- Certifications, hosting
What OneSignal's own pages state, read September 28, 2026: onesignal.com, onesignal.com/pricing, onesignal.com/case-studies, onesignal.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when OneSignal's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as OneSignal, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for OneSignal by email, built from the raw record of the edition. It shows:
- where OneSignal is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name OneSignal, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where OneSignal is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where OneSignal is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideMobile marketing and push
AI models recommend OneSignal first in Mobile marketing and push this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
In-app messaging and customer communications
OneSignal is among the products AI models recommend first in In-app messaging and customer communications this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.