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Index › Marketing › Mobile & push › OneSignal vs Klaviyo
Mobile marketing and push · October 2026 Edition

OneSignal vs Klaviyo

Five of fourteen models named OneSignal first on the direct prompt; zero named Klaviyo. OneSignal was named by fourteen of the fourteen models and Klaviyo by thirteen and OneSignal carries 62 labels and Klaviyo 28, so the shares are not directly comparable.

OneSignal

endorsed leader

By Q140701571, San Mateo, United States, founded 2011. Named in four categories this edition.

Klaviyo

accepted challenger

Boston, United States, founded 2012. Named in thirteen categories this edition.

First-choice share45%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate5%21%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#6A position in a field of 14; printed, not drawn.
Labels6228A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in eight of the fourteen direct answers. OneSignal vs Customer.io · OneSignal vs Braze · OneSignal vs Pushwoosh

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of fourteen modelsKlaviyo
Direct502 against Klaviyo
Paraphrase611 against Klaviyo
Comparative52
Budget-constrained110
Scale-constrained201 against OneSignal · 1 against Klaviyo
Negative202 against OneSignal · 2 against Klaviyo
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, OneSignal and Klaviyo were named in the same answer fifty-six times, of the 348 answers naming OneSignal and the 390 naming Klaviyo. In those answers Klaviyo took the first choice one time and OneSignal twenty-six.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where OneSignal and Klaviyo stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
OneSignal Klaviyo first choice named as an alternative argued againstblank: not namedEach cell is one answer, OneSignal on the left and Klaviyo on the right.

The direct prompt

The plain question, one answer per model, grouped by where OneSignal and Klaviyo stood in it.

OneSignal first, Klaviyo not the choice

5 of 14 modelsKlaviyo was named in the answer but not as the choice, or not at all.
Perplexity SonarOneSignal alternatives: Attentive, CleverTap, Insider, MoEngage
Mistral SmallOneSignal, Pushwoosh alternatives: Insider
DeepSeek V4 FlashOneSignal alternatives: Customer.io, Twilio Programmable Messaging
Kimi K2OneSignal alternatives: ActiveCampaign, Customer.io, Iterable
MiniMax M2.5OneSignal alternatives: Braze, MoEngage, Salesforce Marketing Cloud, Twilio Programmable Messaging

Neither was the first choice, one was named

7 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Customer.io alternatives: ActiveCampaign, Courier, OneSignal, Pushwoosh, Vero
GPT-5.4 miniBraze alternatives: Airship, Iterable, OneSignal
Gemini 3.5 FlashCustomer.io, Sakari alternatives: ActiveCampaign, OneSignal
Grok 4.1 FastCustomer.io alternatives: Braze, OneSignal, Pushwoosh, Vero
Llama 4 MaverickPushwoosh alternatives: Attentive, Klaviyo
GLM 4.7 FlashXCustomer.io alternatives: OneSignal
GPT-6 LunaCustomer.io Journeys alternatives: Braze, OneSignal

Neither was named

2 of 14 modelsThe answer made no first choice from these two in this category.
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot Marketing Hub
Muse Glimmer 30BCustomer.io alternatives: Braze, Iterable

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by sixty-five points.
OneSignal67%#1 of 18
Klaviyo2%#7 of 18
The full small business standing →
Mid-marketThe figures above
OneSignal leads by forty-three points.
OneSignal45%#1 of 14
Klaviyo2%#6 of 14
The full mid-market standing →
Enterprise
OneSignal leads by ten points.
OneSignal10%#2 of 12
Klaviyo0%#12 of 12
The full enterprise standing →

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“OneSignal relies primarily on FCM for Android delivery, which creates reliability issues in markets like China where Google services are blocked.” Muse Glimmer 30B · negative prompt · soft negative
“Budget-friendly, easy setup, good for lean teams | Less enterprise depth for complex journeys” DeepSeek V4 Flash · scale prompt · soft negative
“Be cautious with: OneSignal (verify new pricing works for you)” Kimi K2 · negative prompt · soft negative
“I'd recommend OneSignal as the starting point—it's cost-effective, has strong deliverability, and handles both push and SMS well.” MiniMax M2.5 · direct prompt · first choice

What the models said about Klaviyo

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Attentive and Klaviyo are phenomenal for SMS, but they are built for Shopify/e-commerce. They struggle with B2B data models” Gemini 3.5 Flash · direct prompt · hard negative
“E-commerce powerhouse (Shopify/others); SMS + email automation, personalization via data; high deliverability” Grok 4.1 Fast · comparative prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.