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Mobile marketing and push · September 2026 Edition

OneSignal vs Omnisend

Three of twelve models named OneSignal first on the direct prompt; zero named Omnisend. OneSignal was named by twelve of the twelve models and Omnisend by nine and OneSignal carries 51 labels and Omnisend 17, so the shares are not directly comparable.

OneSignal

endorsed leader

By Q140701571, San Mateo, United States, founded 2011. Named in three categories this edition.

Omnisend

accepted challenger

Lithuania, founded 2014. Named in six categories this edition.

First-choice share34%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 17; printed, not drawn.
Labels5117A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, OneSignal reading right to left. Rank and label count are printed, not drawn.Customer.io was named alongside these two in eleven of the twelve direct answers. OneSignal vs Customer.io · Customer.io vs Omnisend

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OneSignalFirst choices, of twelve modelsOmnisend
Direct301 against OneSignal
Paraphrase201 against OneSignal · 1 against Omnisend
Comparative61
Budget-constrained92
Scale-constrained20
Negative204 against OneSignal
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

The direct prompt

The plain question, one answer per model, grouped by where OneSignal and Omnisend stood in it.

OneSignal first, Omnisend not the choice

3 of 12 modelsOmnisend was named in the answer but not as the choice, or not at all.
Grok 4.1 FastOneSignal alternatives: ActiveCampaign, CleverTap, Customer.io, Pushwoosh
GLM 4.7 FlashXOneSignal alternatives: Customer.io, Pushwoosh, SendPulse
MiniMax M2.5OneSignal alternatives: ActiveCampaign, Customer.io

Neither was the first choice, one was named

4 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashCustomer.io alternatives: Courier, Knock, OneSignal
Mistral SmallCustomer.io alternatives: ActiveCampaign, OneSignal
DeepSeek V4 FlashCustomer.io alternatives: CleverTap, OneSignal, Vero
Kimi K2Customer.io alternatives: OneSignal, Vero

Neither was named

5 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Vero alternatives: Customer.io, Knock
GPT-5.4 miniBraze alternatives: Customer.io
Perplexity SonarCustomer.io alternatives: ActiveCampaign, Courier
Llama 4 Maverickno first choice
Qwen 3.7 FlashCustomer.io, Vero

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
OneSignal leads by fifty-four points.
OneSignal59%#1 of 19
Omnisend6%#3 of 19
The full small business standing →
Mid-marketThe figures above
OneSignal leads by thirty points.
OneSignal34%#1 of 17
Omnisend4%#3 of 17
The full mid-market standing →
Enterprise
OneSignal leads by six points.
OneSignal6%#4 of 12
Omnisend0%#– of 12
The full enterprise standing →

What the models said about OneSignal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Several reviewers explicitly advise avoiding the platform.” Qwen 3.7 Flash · negative prompt · hard negative
“Before choosing any mobile push notification platform (like OneSignal or Airship), pay close attention to the SDK architecture.” Gemini 3.5 Flash · negative prompt · soft negative
“2. OneSignal ⚠️ Scaling Limitations - Support Issues: Users report "often unresponsive" support” Kimi K2 · negative prompt · soft negative
“OneSignal stands out as the best option for a company with a limited budget needing both mobile push notifications and SMS marketing.” Grok 4.1 Fast · budget prompt · first choice
“Best for: Startups and mid-market teams needing fast setup across multiple channels ... Fast, free start for a mobile app | OneSignal” DeepSeek V4 Flash · comparative prompt · first choice
“Have them run 14-day trials or custom sandboxes with OneSignal (for ease of setup/cost-efficiency) and Customer.io or Braze” Gemini 3.5 Flash · scale prompt · first choice

What the models said about Omnisend

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of three in this category shown.

“What I'd skip ... Heavily e-commerce/DTC-centric (Shopify)” DeepSeek V4 Flash · paraphrase prompt · hard negative
“Online store (ecommerce) wanting email + SMS + web push all-in-one | Omnisend | Combines all three channels in one affordable tool” DeepSeek V4 Flash · budget prompt · first choice
“For companies with very limited budgets, Omnisend's free plan or SendPulse's free tier are excellent starting points” Claude Haiku 4.5 · budget prompt · first choice
Also compared
OneSignal vs Customer.ioCustomer.io vs OmnisendThe full mobile & push standing

Comparisons are drawn for the top three products in each category. The output is the models' output; nothing here is a recommendation by the index.