GTM AI Index
Index › Marketing › Mobile & push › Small business › September 2026 Edition

Mobile marketing and push for small business buyers

Asked as “mobile push notification and SMS marketing platform”, and as “push and SMS messaging tool”, on behalf of a small B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
OneSignal
Clear leader
59% of first choices, clear leader.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessOneSignal59%Clear leaderThis pageMid-marketOneSignal34%ContestedStanding →EnterpriseBraze42%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01OneSignal59%5%55endorsed leader
02ActiveCampaign7%0%14accepted challenger
03Omnisend6%7%28accepted challenger
04Klaviyo6%19%21accepted challenger
05SimpleTexting4%11%28accepted challenger
06Courier4%0%17accepted challenger
07Brevo4%0%13accepted challenger
08SlickText2%0%19accepted challenger
09Customer.io2%9%11accepted challenger
Show the ten products at 0%, ordered by negative rate
18Airship0%70%10criticized challenger
19Braze0%68%19criticized challenger
17Attentive0%67%12criticized challenger
16Twilio Programmable Messaging0%50%20criticized challenger
15Postscript0%40%10criticized challenger
14Textedly0%33%12criticized challenger
13EZ Texting0%25%12criticized challenger
11Pushwoosh0%12%16accepted challenger
10TextMagic0%0%17accepted challenger
12SendPulse0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
OneSignal vs Customer.ioOneSignal vs OmnisendCustomer.io vs Omnisend

One product takes 59% of first choices here, so the chart would put eighteen markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Seven products carry a negative rate above 25% in this category. Jump to the standing

02What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Braze
68%
13 of 19 labels negative · 7 of 12 models · 4 hard negative
“**Skip** enterprise platforms like Braze, Iterable, or Airship unless you have enterprise budgets” DeepSeek V4 Flash, scale prompt
Twilio Programmable Messaging
50%
10 of 20 labels negative · 7 of 12 models · 2 hard negative
“Examples to avoid (unless you have a software engineer): Twilio, Bandwidth, Telnyx, Sinch” Gemini 3.5 Flash, negative prompt
Attentive
67%
8 of 12 labels negative · 6 of 12 models · 5 hard negative
“Tools like **Attentive**, **MoEngage**, or certain high-end tiers of enterprise CRMs are built for brands doing $5M–$100M+ in revenue.” Qwen 3.7 Flash, negative prompt
Airship
70%
7 of 10 labels negative · 5 of 12 models · 5 hard negative
“enterprise push platforms like **Braze/Airship** (overkill cost and lock-in for SMB scale)” DeepSeek V4 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 208 links across 90 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

courier.com
vendor site · Courier9 answers · 11 citations · 2 models
onesignal.com
vendor site · OneSignal7 answers · 10 citations · 2 models
wisepops.com
7 answers · 7 citations · 2 models
guideflow.com
vendor site · Guideflow6 answers · 9 citations · 2 models
engagelab.com
vendor site · EngageLab6 answers · 7 citations · 2 models
pushwoosh.com
vendor site · Pushwoosh5 answers · 7 citations · 2 models
attentive.com
vendor site · Attentive5 answers · 6 citations · 3 models
getapp.com
5 answers · 6 citations · 2 models
getvero.com
vendor site · GetVero5 answers · 5 citations · 2 models
businessofapps.com
4 answers · 4 citations · 2 models
learn.g2.com
4 answers · 4 citations · 1 model
mobile-text-alerts.com
4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

courier.com/blog/top-push-notification-platforms
9 answers · 2 models
wisepops.com/blog/push-notification-software
7 answers · 2 models
attentive.com/blog/best-sms-marketing-platforms
4 answers · 2 models
businessofapps.com/marketplace/push-notifications
4 answers · 2 models
engagelab.com/blog/best-push-notification-service
4 answers · 1 model
getvero.com/resources/top-6-sms-marketing-platforms-for-b2b-in-2026
4 answers · 2 models
guideflow.com/blog/best-mobile-marketing-software
4 answers · 2 models
guideflow.com/blog/push-notification-software-tools
4 answers · 2 models
sashido.io/en/blog/best-push-notification-service-platforms-2026
4 answers · 2 models
bloomreach.com/en/blog/best-sms-marketing-platforms
3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best mobile push notification and SMS marketing platform for a small B2B company?”Paraphrase“Which push and SMS messaging tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top mobile push and SMS marketing platforms for a small team and how do they differ?”Budget-constrained“What is the best mobile push notification and SMS marketing platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a mobile push notification and SMS marketing platform. What should we look at?”Negative“Which mobile push and SMS marketing platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5ActiveCampaign, OneSignal
Two alternativesCourier, Omnisend
against: Twilio Programmable MessagingKnock, TextUsChanged
One alternativeSendPulse
Omnisend, SimpleTexting
One alternativeOneSignal
Omnisend
Three alternativesBrevo, OneSignal, SendPulse
no first choiceagainst: CleverTap, Firebase Cloud Messaging, MoEngage, SMS.to
GPT-5.4 miniOneSignal
One alternativeCustomer.io
against: BrazeOneSignalHeld
One alternativeTwilio Programmable Messaging
against: AirshipAttentive
Two alternativesAirship, Braze
against: Twilio Programmable MessagingOneSignal
One alternativeBrevo
no first choicenothing named
Gemini 3.5 FlashOneSignal
Three alternativesCustomer.io, Pushwoosh, Twilio Programmable Messaging
BrevoChanged
Two alternativesCustomer.io, OneSignal
OneSignal
Four alternativesBrevo, Omnisend, SimpleTexting, TextMagic
against: KlaviyoOneSignal
Five alternativesBrevo, Omnisend, Pushwoosh, Twilio Programmable Messaging, WonderPush
against: Braze, CleverTap, KlaviyoOneSignal
Four alternativesBird, Courier, Customer.io, Klaviyo
against: Brazeagainst: Attentive, Bandwidth, Braze, CleverTap, EZ Texting, Insider, Klaviyo, Postscript, SimpleTexting, Sinch, Telnyx, Twilio Programmable Messaging, Yotpo
Perplexity SonarOneSignal, SlickText
Two alternativesCourier, Textedly
OneSignal, SakariChanged
One alternativeSalesmsg
OneSignal
Three alternativesCourier, Firebase Cloud Messaging, Pushwoosh
against: Braze, CleverTap, MoEngageOneSignal
Three alternativesCourier, Firebase Cloud Messaging, Sender
no first choiceagainst: Airship, Braze, CleverTap, Firebase Cloud Messaging, MoEngage, Notix, PushEngage, PushOwl, Pusher, Pushwoosh
Grok 4.1 FastOneSignal
Three alternativesActiveCampaign, Courier, Omnisend
OneSignalHeld
One alternativeActiveCampaign
against: Customer.ioOmnisend, OneSignal
Two alternativesPushwoosh, SimpleTexting
OneSignal
Four alternativesBrevo, Courier, Omnisend, SendPulse
Klaviyo, Omnisend
Six alternativesAttentive, EZ Texting, OneSignal, Postscript, SimpleTexting, Twilio Programmable Messaging
against: Attentive, OneSignal, Postscript, Pushwoosh, Textedly, Yotpo SMS/Email
Mistral SmallOneSignal
Four alternativesActiveCampaign, Courier, SimpleTexting, Textedly
OneSignalHeld
Three alternativesActiveCampaign, Brevo, SlickText
Pushwoosh, SlickText, Textedly, WonderPush
Six alternativesBraze, EZ Texting, Klaviyo, Omnisend, Postscript, SimpleTexting
OneSignal
Four alternativesOmnisend, PushEngage, SendPulse, SimpleTexting
no first choiceagainst: SimpleTexting
DeepSeek V4 FlashOneSignal
Two alternativesActiveCampaign, SendPulse
against: Attentive, Klaviyo, Omnisend, PostscriptOneSignalHeld
Four alternativesActiveCampaign, SendPulse, SimpleTexting, TextMagic
OneSignal, Pushwoosh
Five alternativesKlaviyo, Omnisend, Postscript, PushEngage, SimpleTexting
against: Braze, Firebase Cloud Messaging, Twilio Programmable MessagingOneSignal
Two alternativesOmnisend, SendPulse
OneSignal
Five alternativesCleverTap, Courier, MoEngage, Omnisend, Pushwoosh
against: Airship, Braze, Iterableagainst: Airship, Attentive, Braze, EZ Texting, Emotive, MessageGears, OneSignal, Podium, Pusher, Swrve, Textedly
Llama 4 MaverickCourier
One alternativeOneSignal
SendBlueChanged
Three alternativesActiveCampaign, Nextiva, SimpleTexting
no first choiceno first choiceno first choicenothing named
Qwen 3.7 FlashCustomer.io, OneSignal
Five alternativesActiveCampaign, Courier, SuprSend, TextMagic, Textla
against: Twilio Programmable MessagingOneSignal, SimpleTextingChanged
One alternativeTwilio Programmable Messaging
OneSignal, SimpleTexting, SlickText
Two alternativesPushwoosh, Twilio Programmable Messaging
against: BrazeOneSignal
Four alternativesSendPulse, Sender, TextMagic, WonderPush
against: Twilio Programmable MessagingKlaviyo, OneSignal
Three alternativesGoHighLevel, Omnisend, Sender
against: Airshipagainst: Attentive, MoEngage, Textedly, Twilio Programmable Messaging
Kimi K2OneSignal
Four alternativesBrevo, Klaviyo, Omnisend, Twilio Programmable Messaging
against: Airship, Attentive, BrazeSimpleTextingChanged
Three alternativesKlaviyo, OneSignal, Salesmsg
against: Twilio Programmable MessagingOneSignal
Five alternativesFirebase Cloud Messaging, Klaviyo, Omnisend, SimpleTexting, Textla
OneSignal
Four alternativesFirebase Cloud Messaging, Textedly, Textla, WonderPush
OneSignal
Four alternativesCourier, Omnisend, PushEngage, Pushwoosh
against: Airship, Braze, MoEngageagainst: Attentive, EZ Texting, Klaviyo SMS, Omnisend, Postscript, Salesmsg, SimpleTexting, Textedly, Twilio Programmable Messaging
GLM 4.7 FlashXBrevo, OneSignal
Two alternativesActiveCampaign, Firebase Cloud Messaging
ActiveCampaign, CourierChanged
Three alternativesCustomer.io, Knock, OneSignal
OneSignal, SimpleTexting
Five alternativesBrevo, CleverPush, EZ Texting, Salesmsg, TextMagic
OneSignal
Seven alternativesEZ Texting, Omnisend, PushEngage, SimpleTexting, TXTImpact, TextMagic, WonderPush
against: Sender, Twilio Programmable MessagingOneSignal
Seven alternativesAttentive, Braze, Customer.io, Klaviyo, Omnisend, SlickText, TextMagic
against: Attentive, Emotive, OneSignal, OneText, Podium, Recart, Yotpo SMS
MiniMax M2.5ActiveCampaign, OneSignal
Three alternativesCourier, Customer.io, PushEngage
ActiveCampaign, OneSignalHeld
Two alternativesCourier, SendPulse
OneSignal, Sender
Three alternativesKlaviyo, Pushwoosh, TextMagic
against: BrazeKlaviyo, Omnisend
Two alternativesBrevo, OneSignal
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:22yes1210 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:36yes34 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:32yes2224 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:06yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:44yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:54yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:16yes019 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:46yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:57yes034 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:35yes025 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:53yes021 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:22yes016 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:11yes77 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:19yes34 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:09yes1720 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:35yes204 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:21yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:49yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:17yes037 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:43yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:00no036 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:23yes028 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:01yes079 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:23yes022 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:49yes1710 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:13yes57 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:19yes1224 s
ComparativePerplexity Sonarsonar2026-09-15 04:47yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:12yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:56yes011 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:56yes021 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:07yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:27yes034 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:52yes039 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:30yes023 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:16yes015 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:47yes1311 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:03yes25 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:41yes2431 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:04yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:55yes010 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:53yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:09yes035 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:28yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:15yes028 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:55yes025 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:49yes097 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:56yes032 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:02no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:01no049 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:19yes1424 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:28yes207 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:59yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:00yes08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 22:53yes048 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:54yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:14yes049 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:04yes037 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:47yes032 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:03yes015 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:51yes2012 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:30yes66 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:58yes2831 s
Negative framingPerplexity Sonarsonar2026-09-15 03:25yes207 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:20yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:30yes09 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:31yes041 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:21yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:11yes053 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:51yes084 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:06yes080 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:05yes023 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Sinch read as Sinch
Twilio read as Twilio Programmable Messaging
Twilio (or Twilio Engage) read as Twilio Programmable Messaging
Unresolved, counted raw
Emitrr
MessageDesk
OneText
Recart
SMS.to
SendBlue
TXTImpact
TextEmAll
Yotpo SMS
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
← Mobile appsNative ads →