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Index › Marketing › Mobile & push › Braze vs Omnisend
Mobile marketing and push · October 2026 Edition

Braze vs Omnisend

One of fourteen models named Braze first on the direct prompt; zero named Omnisend. Braze was named by fourteen of the fourteen models and Omnisend by eight and Braze carries 47 labels and Omnisend 12, so the shares are not directly comparable.

Braze

criticized challenger

New York City, United States, founded 2011. Named in eleven categories this edition.

Omnisend

accepted challenger

Lithuania, founded 2014. Named in eight categories this edition.

First-choice share9%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate26%8%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 14; printed, not drawn.
Labels4712A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Braze reading right to left. Rank and label count are printed, not drawn.OneSignal was named alongside these two in eleven of the fourteen direct answers. OneSignal vs Braze · OneSignal vs Omnisend · Customer.io vs Braze

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the mobile marketing and push page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
BrazeFirst choices, of fourteen modelsOmnisend
Direct105 against Braze
Paraphrase013 against Braze · 1 against Omnisend
Comparative10
Budget-constrained01
Scale-constrained401 against Braze
Negative003 against Braze
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Braze and Omnisend stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Braze Omnisend first choice named as an alternative argued againstblank: not namedEach cell is one answer, Braze on the left and Omnisend on the right.

The direct prompt

The plain question, one answer per model, grouped by where Braze and Omnisend stood in it.

Braze first, Omnisend not the choice

1 of 14 modelsOmnisend was named in the answer but not as the choice, or not at all.
GPT-5.4 miniBraze alternatives: Airship, Iterable, OneSignal

Neither was the first choice, one was named

5 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastCustomer.io alternatives: Braze, OneSignal, Pushwoosh, Vero
Qwen 3.7 FlashCustomer.io alternatives: Braze, HubSpot Marketing Hub
MiniMax M2.5OneSignal alternatives: Braze, MoEngage, Salesforce Marketing Cloud, Twilio Programmable Messaging
GPT-6 LunaCustomer.io Journeys alternatives: Braze, OneSignal
Muse Glimmer 30BCustomer.io alternatives: Braze, Iterable

Neither was named

8 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5Customer.io alternatives: ActiveCampaign, Courier, OneSignal, Pushwoosh, Vero
Gemini 3.5 FlashCustomer.io, Sakari alternatives: ActiveCampaign, OneSignal
Perplexity SonarOneSignal alternatives: Attentive, CleverTap, Insider, MoEngage
Mistral SmallOneSignal, Pushwoosh alternatives: Insider
DeepSeek V4 FlashOneSignal alternatives: Customer.io, Twilio Programmable Messaging
Llama 4 MaverickPushwoosh alternatives: Attentive, Klaviyo
Kimi K2OneSignal alternatives: ActiveCampaign, Customer.io, Iterable
GLM 4.7 FlashXCustomer.io alternatives: OneSignal

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Omnisend leads by four points.
Omnisend5%#3 of 18
Braze2%#10 of 18
The full small business standing →
Mid-marketThe figures above
The order flips: Braze leads at mid-market.
Braze9%#3 of 14
Omnisend4%#5 of 14
The full mid-market standing →
Enterprise
Braze leads by forty-nine points.
Braze49%#1 of 12
Omnisend0%#– of 12
The full enterprise standing →

What the models said about Braze

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Several reviewers explicitly advise avoiding Braze unless you are pushing toward enterprise scale.” Mistral Small · negative prompt · hard negative
“Braze's pricing ... heavy developer overhead, and complex implementation make it poor ROI” Gemini 3.5 Flash · direct prompt · hard negative
“"steer clear," "skip unless enterprise scale"). Reviewers explicitly advise avoiding.” Grok 4.1 Fast · negative prompt · hard negative
“Braze | Best-in-class cross-channel orchestration, enterprise-grade, strong analytics | Higher cost, steeper learning curve” DeepSeek V4 Flash · scale prompt · first choice

What the models said about Omnisend

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Avoid e-comm focused ones like Omnisend/Klaviyo (better for B2C retail).” Grok 4.1 Fast · paraphrase prompt · hard negative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.