Small business▲+3Since September 2026: 13% → 17%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
17%from 13% in September 2026
Inside the floor by 8 pointsRank 4 → 2 of 92
8 categories · RankedOmnisend
193Judge labels
19First choices
22Negative labels
14 / 14Models named it
8Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
16% in Ecommerce marketing for small business buyers
Rank 3 of 115 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 3% of its 29 labels there were negative.
What the models named instead of Omnisend →By buyer segmentStrongest at small business.
Small business2 of 101
16%35 labels
accepted challenger
Mid-market3 of 115
12%29 labels
accepted challenger
Enterprise114 of 118
0%7 labels
under the label threshold
In ecommerce marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Omnisend for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Ecommerce marketing | Marketing | 12% | 3 of 115 | 3% | 29 | accepted challenger | ▲+1Since September 2026: 10% → 11%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Mobile marketing and push | Marketing | 4% | 5 of 80 | 8% | 12 | accepted challenger | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 0% | 13 of 66 | 0% | 14 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing automation and campaign management | Marketing | 0% | 10 of 59 | 8% | 13 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| SMS and WhatsApp marketing platforms | Marketing | 0% | 21 of 111 | 0% | 11 | accepted challenger | |
| Customer data platforms | GTM data and infrastructure | 0% | 39 of 61 | 0% | 1 | under 10 labels · led by Segment at 49% | newNew since September 2026: not ranked then, 0% now. |
| Email deliverability and testing tools | Marketing | 0% | 91 of 110 | 0% | 1 | under 10 labels · led by GlockApps at 34% | |
| Landing pages and interactive content | Marketing | 0% | 48 of 69 | 0% | 1 | under 10 labels · led by Unbounce at 30% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Omnisend held within the floor in all eight categories: no change cleared 11 points.
Best category · Ecommerce marketing · by segment
Mid-market▲+1Since September 2026: 10% → 11%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 10% in September 2026
Inside the floor by 10 pointsRank 4 → 3 of 106
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 29 → 86 of 110
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Ecommerce marketing | 10% | 11% | ▲+1Since September 2026: 10% → 11%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 3 of 115 |
| Mobile & push | 4% | 4% | =heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 5 of 80 |
| Email marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 13 of 66 |
| Marketing automation | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 10 of 59 |
| SMS & WhatsApp | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 21 of 111, unchanged |
| CDP | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 39 of 61, unchanged |
| Email deliverability | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 91 of 110, unchanged |
| Landing pages | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 48 of 69, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Omnisend across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Omnisend across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 0 | 3 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 1 | 9 | 0 | 0 | 10 |
| Perplexity Sonar | 1 | 3 | 1 | 1 | 6 |
| Grok 4.1 Fast | 1 | 6 | 2 | 1 | 10 |
| Mistral Small | 3 | 1 | 0 | 0 | 4 |
| DeepSeek V4 Flash | 2 | 6 | 0 | 0 | 8 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 7 | 0 | 0 | 7 |
| Kimi K2 | 3 | 4 | 0 | 0 | 7 |
| GLM 4.7 FlashX | 0 | 4 | 2 | 0 | 6 |
| MiniMax M2.5 | 0 | 0 | 4 | 0 | 4 |
| GPT-6 Luna | 1 | 1 | 1 | 1 | 4 |
| Muse Glimmer 30B | 2 | 2 | 4 | 0 | 8 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct7 labelsNone
Paraphrase9 labels3
Comparative61 labels15not counted in share
Budget-constrained57 labels15
Scale-constrained16 labels1
Negative43 labels6not counted in share
First choiceAlternativeMentionNegative193 labels in all, every segment counted; 19 of the 40 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Designed specifically for ecommerce, Omnisend is an omnichannel marketing automation platform... Its strength lies in automation and cross-channel campaigns” Mistral Small · Ecommerce marketing · comparative prompt · first choice
“If you want a single recommendation without further details, choose Omnisend for the best balance of ecommerce features + affordability.” Perplexity Sonar · Ecommerce marketing · budget prompt · first choice
“Omnisend is the top-rated alternative... purpose-built for ecommerce and will scale beautifully with your store.” Gemini 3.5 Flash · Ecommerce marketing · budget prompt · first choice
“Best value omnichannel ecommerce: Omnisend, from $16/month with a free tier ... rated best budget omnichannel” Muse Glimmer 30B · Ecommerce marketing · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“one review says it is not recommended for teams that need branching workflows, lead scoring, CRM” Perplexity Sonar · Marketing automation · negative prompt · hard negative
“Avoid e-comm focused ones like Omnisend/Klaviyo (better for B2C retail).” Grok 4.1 Fast · Mobile & push · paraphrase prompt · hard negative
“Omnisend is worth comparing, but its current Standard plan starts at $16/month and doesn't include SMS for new subscribers” GPT-6 Luna · Ecommerce marketing · budget prompt · soft negative
Named alongside
The products named in the same answers as Omnisend, over the 193 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Omnisend was named but was not.ShowHide
Named alongside
The products named in the same answers as Omnisend, over the 193 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Omnisend was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Omnisend. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 185 of the 193 answers that named Omnisend and are not a share of its labels.
Domains cited
omnisend.comYour site59
sender.net58
emailvendorselection.com53
g2.com39
activecampaign.com38
brevo.com38
klaviyo.com37
learn.g2.com35
sequenzy.com35
shopify.com35
368 of the 427 domain citations in answers naming Omnisend came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
omnisend.com is not in Google's top ten for any of the category's searches. In the answers, Omnisend takes 12% of first choices and HubSpot Marketing Hub takes 38%.ShowHide
Search and answers
omnisend.com is not in Google's top ten for any of the category's searches. In the answers, Omnisend takes 12% of first choices and HubSpot Marketing Hub takes 38%.
ShowHideIn search
Google, US estimatesPosition for “ecommerce marketing platform”
–
not in the top ten
Position for “best ecommerce marketing platform”
–
not in the top ten
- Searches for its name, Google
- 9,900 a month (“omnisend”)
- AI search demand for its name, est.
- 108 a month
- Organic visits to its site
- about 51,545 a month
- Searches its site ranks for
- 22,395 · 349 in the top three
- Sites linking to it
- 17,453
- Paid Google search
- 5 searches its ads show for, about 11 clicks and $113 a month (estimate)
In answers
This editionShare of first choices
12%
rank 3 of 115 in ecommerce marketing
Segment leader
38%
HubSpot Marketing Hub
- First choices
- 19 across its categories
- Named in
- 193 answers
- Its own site cited
- in 185 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on omnisend.com
6,400
subdomains included
Content
1,585
counted in the table below
Documentation
716
Product · Integration
38 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,005 | 27 | 2026-09-29 | Ecommerce marketing, SEO | |
| Webinar or virtual event | 131 | undated | Direct mail | ||
| Template or tool | 131 | 2 | 2026-08-10 | ||
| Comparison | 119 | 17 | 2026-09-28 | ||
| Case study | 73 | undated | |||
| Glossary or explainer | 50 | 0 | 2026-06-02 | ||
| News or press | 37 | 0 | 2026-04-07 | ||
| Report or ebook | 28 | 1 | 2026-07-13 | Ecommerce marketing | |
| Conference or event | 10 | 0 | 2026-05-22 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-09-29Sms marketing blog
- 2026-09-28Halloween email examples blog
- 2026-09-28Brevo vs sendgrid comparison
- 2026-09-28Brevo alternatives comparison
- 2026-09-25Wix email marketing vs mailchimp comparison
- 2026-09-25Shopify furniture stores blog
How it is countedHide how it is counted
Every page omnisend.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Omnisend
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Omnisend.ShowHide
The company
Omnisend.
ShowHideOn record
Wikidata- Website
- omnisend.com
- Headquarters
- Lithuania
- Founded
- 2014
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Official Email Marketing Software for Ecommerce; an ecommerce-tailored email & SMS marketing automation platform built to help nimble teams drive more revenue without increasing their workload.
- For
- ecommerce brands
- Price stated
- Big-platform features, smaller bill, migration's on us. omnisend.com
- Starting price
- $0/mo omnisend.com/pricing
- Free plan or trial
- Start free; No credit card required; Full access. omnisend.com
- Integrations claimed
- 295 omnisend.com · 280 omnisend.com/blog/category/product-news/integrations pages disagree
- Customers named
- Salomon JapanBowy MadeVagari BagsAcreValueOvokoVyber MediaDukierToak
- Not stated on the pages read
- Certifications, hosting
What Omnisend's own pages state, read September 28, 2026: omnisend.com, omnisend.com/pricing, omnisend.com/features, omnisend.com/resources/customers, omnisend.com/blog/category/product-news/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Omnisend's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Omnisend, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Omnisend by email, built from the raw record of the edition. It shows:
- where Omnisend is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Omnisend, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Omnisend is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Omnisend is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideOmnisend is among the products AI models recommend first in Ecommerce marketing this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.