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Ecommerce marketing · October 2026 Edition

Omnisend vs ActiveCampaign

Zero of fourteen models named Omnisend first on the direct prompt; zero named ActiveCampaign. Omnisend was named by thirteen of the fourteen models and ActiveCampaign by twelve and Omnisend carries 29 labels and ActiveCampaign 32, so the shares are not directly comparable.

Omnisend

accepted challenger

Lithuania, founded 2014. Named in eight categories this edition.

ActiveCampaign

accepted challenger

Chicago, United States, founded 2003. Named in seventeen categories this edition.

First-choice share12%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate3%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#5A position in a field of 13; printed, not drawn.
Labels2932A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Omnisend reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in twelve of the fourteen direct answers. HubSpot Marketing Hub vs Omnisend · HubSpot Marketing Hub vs ActiveCampaign · Omnisend vs Klaviyo

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce marketing page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
OmnisendFirst choices, of fourteen modelsActiveCampaign
Direct00
Paraphrase021 against ActiveCampaign
Comparative50
Budget-constrained601 against Omnisend · 1 against ActiveCampaign
Scale-constrained00
Negative20
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Omnisend and ActiveCampaign were named in the same answer seventy-two times, of the 193 answers naming Omnisend and the 481 naming ActiveCampaign. In those answers ActiveCampaign took the first choice five times and Omnisend eleven.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Omnisend and ActiveCampaign stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Omnisend ActiveCampaign first choice named as an alternative argued againstblank: not namedEach cell is one answer, Omnisend on the left and ActiveCampaign on the right.

The direct prompt

The plain question, one answer per model, grouped by where Omnisend and ActiveCampaign stood in it.

Neither was the first choice, one was named

3 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, BigCommerce B2B Edition, OroCommerce, Shopify
Grok 4.20HubSpot Marketing Hub alternatives: ActiveCampaign
Muse Glimmer 30BHubSpot Marketing Hub alternatives: BigCommerce, Klaviyo, Omnisend, Shopify

Neither was named

11 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5BigCommerce B2B Edition alternatives: OroCommerce, Shopify
GPT-5.4 miniHubSpot Marketing Hub alternatives: BigCommerce, Bloomreach, Oracle Eloqua, Salesforce Commerce Cloud
Perplexity SonarBigCommerce B2B Edition, HubSpot Marketing Hub alternatives: Salesforce B2B Commerce, Salesforce Commerce Cloud
Mistral SmallBigCommerce B2B Edition alternatives: HubSpot Marketing Hub, Klaviyo, Shopware
DeepSeek V4 FlashBigCommerce alternatives: HubSpot Marketing Hub, Klaviyo, Shopify, Shopware
Llama 4 MaverickBigCommerce B2B Edition, Shopware
Qwen 3.7 FlashHubSpot Marketing Hub alternatives: Adobe Marketo Engage, BigCommerce, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Shopify
Kimi K2BigCommerce B2B Edition alternatives: HubSpot Marketing Hub, Shopify
GLM 4.7 FlashXBigCommerce B2B Edition alternatives: Adobe Commerce, HubSpot Marketing Hub, Klaviyo, Shopify Plus with B2B Features
MiniMax M2.5BigCommerce B2B Edition alternatives: HubSpot Marketing Hub, Shopify
GPT-6 LunaHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Klaviyo

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Omnisend leads by eight points.
Omnisend16%#2 of 10
ActiveCampaign8%#4 of 10
The full small business standing →
Mid-marketThe figures above
Omnisend leads by eight points.
Omnisend12%#2 of 13
ActiveCampaign4%#5 of 13
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Omnisend0%#– of 11
ActiveCampaign0%#– of 11
The full enterprise standing →

What the models said about Omnisend

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“Omnisend is worth comparing, but its current Standard plan starts at $16/month and doesn't include SMS for new subscribers” GPT-6 Luna · budget prompt · soft negative
“Designed specifically for ecommerce, Omnisend is an omnichannel marketing automation platform... Its strength lies in automation and cross-channel campaigns” Mistral Small · comparative prompt · first choice
“If you want a single recommendation without further details, choose Omnisend for the best balance of ecommerce features + affordability.” Perplexity Sonar · budget prompt · first choice
“Omnisend is the top-rated alternative... purpose-built for ecommerce and will scale beautifully with your store.” Gemini 3.5 Flash · budget prompt · first choice

What the models said about ActiveCampaign

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.