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Ecommerce marketing · September 2026 Edition

Omnisend vs ActiveCampaign

Zero of twelve models named Omnisend first on the direct prompt; zero named ActiveCampaign. Omnisend was named by eleven of the twelve models and ActiveCampaign by ten and Omnisend carries 29 labels and ActiveCampaign 26, so the shares are not directly comparable.

Omnisend

accepted challenger

Lithuania, founded 2014. Named in six categories this edition.

ActiveCampaign

accepted challenger

Chicago, United States, founded 2003. Named in ten categories this edition.

First-choice share10%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate7%12%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#6A position in a field of 10; printed, not drawn.
Labels2926A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Omnisend reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in nine of the twelve direct answers. HubSpot Marketing Hub vs Omnisend · HubSpot Marketing Hub vs ActiveCampaign · Klaviyo vs Omnisend

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce marketing page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
OmnisendFirst choices, of twelve modelsActiveCampaign
Direct00
Paraphrase011 against Omnisend
Comparative40
Budget-constrained50
Scale-constrained001 against ActiveCampaign
Negative101 against Omnisend · 2 against ActiveCampaign
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Across every category in the September 2026 Edition, Omnisend and ActiveCampaign were named in the same answer 113 times, of the 211 answers naming Omnisend and the 440 naming ActiveCampaign. In those answers ActiveCampaign took the first choice twenty-eight times and Omnisend thirteen.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Omnisend and ActiveCampaign stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Omnisend ActiveCampaign first choice named as an alternative argued againstblank: not namedEach cell is one answer, Omnisend on the left and ActiveCampaign on the right.

The direct prompt

The plain question, one answer per model, grouped by where Omnisend and ActiveCampaign stood in it.

Neither was the first choice, one was named

5 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Klaviyo, Salesforce Marketing Cloud Account Engagement
Grok 4.1 FastHubSpot Marketing Hub alternatives: ActiveCampaign, BigCommerce B2B Edition, Klaviyo, Salesforce Marketing Cloud Account Engagement
Mistral SmallBigCommerce B2B Edition, HubSpot Marketing Hub alternatives: ActiveCampaign, Klaviyo, Shopify, VTEX
DeepSeek V4 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Commerce, BigCommerce B2B Edition, Klaviyo, Shopify
Qwen 3.7 FlashBigCommerce B2B Edition, HubSpot Marketing Hub alternatives: ActiveCampaign, Shopify

Neither was named

7 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5BigCommerce B2B Edition, HubSpot Marketing Hub alternatives: OroCommerce
GPT-5.4 miniHubSpot Marketing Hub alternatives: Adobe Commerce, BigCommerce, Salesforce B2B Commerce
Perplexity SonarBigCommerce B2B Edition alternatives: Adobe Commerce, OroCommerce, Shopify
Llama 4 MaverickBigCommerce alternatives: SCAYLE, Shopify, Shopware, VTEX
Kimi K2BigCommerce B2B Edition, HubSpot Marketing Hub alternatives: Klaviyo
GLM 4.7 FlashXKlaviyo alternatives: BigCommerce, HubSpot Marketing Hub, Shopify
MiniMax M2.5BigCommerce B2B Edition alternatives: Adobe Commerce, SAP Commerce, Shopify Plus with B2B Suite

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ActiveCampaign leads by two points.
ActiveCampaign15%#3 of 12
Omnisend13%#4 of 12
The full small business standing →
Mid-marketThe figures above
The order flips: Omnisend leads at mid-market.
Omnisend10%#3 of 10
ActiveCampaign2%#6 of 10
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Omnisend0%#– of 12
ActiveCampaign0%#– of 12
The full enterprise standing →

What the models said about Omnisend

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“Omnisend | Consumer-focused; lacks B2B lead nurturing features” Kimi K2 · paraphrase prompt · hard negative
“While generally well-liked (4.6/5 rating), be cautious about: Poor deliverability” DeepSeek V4 Flash · negative prompt · soft negative
“the best ecommerce marketing platform is Omnisend (free plan for up to 250 contacts and 500 emails/month, paid plans from $16/month)” Grok 4.1 Fast · budget prompt · first choice
“Omnisend ⭐ *Best Value for Multichannel Ecommerce* ... Best ROI-to-price ratio with global SMS coverage and built-in AI” Mistral Small · comparative prompt · first choice

What the models said about ActiveCampaign

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“ActiveCampaign — Billing Transparency Issues ... Trustpilot: 2.8/5 across 1,405 reviews — sharply negative” DeepSeek V4 Flash · negative prompt · hard negative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.