Klaviyo vs ActiveCampaign
One of twelve models named Klaviyo first on the direct prompt; zero named ActiveCampaign. Klaviyo was named by eleven of the twelve models and ActiveCampaign by ten and Klaviyo carries 45 labels and ActiveCampaign 26, so the shares are not directly comparable.
Boston, United States, founded 2012. Named in fifteen categories this edition.
Chicago, United States, founded 2003. Named in ten categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce marketing page.
By framing
KlaviyoFirst choices, of twelve modelsActiveCampaign
Across every category in the September 2026 Edition, Klaviyo and ActiveCampaign were named in the same answer 183 times, of the 409 answers naming Klaviyo and the 440 naming ActiveCampaign. In those answers ActiveCampaign took the first choice forty-eight times and Klaviyo eighteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | |||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | |
Klaviyo ActiveCampaign first choice named as an alternative argued againstblank: not namedEach cell is one answer, Klaviyo on the left and ActiveCampaign on the right.The direct prompt
Klaviyo first, ActiveCampaign not the choice
1 of 12 modelsActiveCampaign was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
6 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
5 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Klaviyo17%#1 of 12ActiveCampaign15%#3 of 12Klaviyo18%#2 of 10ActiveCampaign2%#6 of 10Klaviyo4%#7 of 12ActiveCampaign0%#– of 12What the models said about Klaviyo
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.
“Klaviyo — The Most Controversial Right Now ... Trustpilot rating: 1.9/5 ... the worst rating of any major platform researched” DeepSeek V4 Flash · negative prompt · hard negative
“The market leader for Shopify/Shopify Plus environments, but highly capable on other platforms. Incredibly strong for segmentation, ease of use, and fast time-to-value” Gemini 3.5 Flash · scale prompt · first choice
“Klaviyo | Mid-market to Enterprise Brands | Deep native Shopify integrations, highly granular behavioral segmentation, and predictive analytics.” Qwen 3.7 Flash · comparative prompt · first choice
“Klaviyo ⭐ *Best for Data-Driven Ecommerce* ... Most sophisticated predictive analytics and customer data platform for ecommerce” Mistral Small · comparative prompt · first choice
What the models said about ActiveCampaign
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“ActiveCampaign — Billing Transparency Issues ... Trustpilot: 2.8/5 across 1,405 reviews — sharply negative” DeepSeek V4 Flash · negative prompt · hard negative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.