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Ecommerce marketing · September 2026 Edition

ActiveCampaign vs Shopify

Zero of twelve models named ActiveCampaign first on the direct prompt; zero named Shopify. ActiveCampaign was named by ten of the twelve models and Shopify by eleven and ActiveCampaign carries 26 labels and Shopify 27, so the shares are not directly comparable.

ActiveCampaign

accepted challenger

Chicago, United States, founded 2003. Named in ten categories this edition.

Shopify

accepted challenger

Ottawa, Canada, founded 2006. Named in five categories this edition.

First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate12%15%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 10; printed, not drawn.
Labels2627A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ActiveCampaign reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in nine of the twelve direct answers. HubSpot Marketing Hub vs ActiveCampaign · HubSpot Marketing Hub vs Shopify · Klaviyo vs ActiveCampaign

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce marketing page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
ActiveCampaignFirst choices, of twelve modelsShopify
Direct001 against Shopify
Paraphrase10
Comparative02
Budget-constrained01
Scale-constrained001 against ActiveCampaign
Negative002 against ActiveCampaign · 2 against Shopify
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where ActiveCampaign and Shopify stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
ActiveCampaign Shopify first choice named as an alternative argued againstblank: not namedEach cell is one answer, ActiveCampaign on the left and Shopify on the right.

The direct prompt

The plain question, one answer per model, grouped by where ActiveCampaign and Shopify stood in it.

Neither was the first choice, one was named

8 of 12 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Klaviyo, Salesforce Marketing Cloud Account Engagement
Perplexity SonarBigCommerce B2B Edition alternatives: Adobe Commerce, OroCommerce, Shopify
Grok 4.1 FastHubSpot Marketing Hub alternatives: ActiveCampaign, BigCommerce B2B Edition, Klaviyo, Salesforce Marketing Cloud Account Engagement
Mistral SmallBigCommerce B2B Edition, HubSpot Marketing Hub alternatives: ActiveCampaign, Klaviyo, Shopify, VTEX
DeepSeek V4 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, Adobe Commerce, BigCommerce B2B Edition, Klaviyo, Shopify
Llama 4 MaverickBigCommerce alternatives: SCAYLE, Shopify, Shopware, VTEX
Qwen 3.7 FlashBigCommerce B2B Edition, HubSpot Marketing Hub alternatives: ActiveCampaign, Shopify
GLM 4.7 FlashXKlaviyo alternatives: BigCommerce, HubSpot Marketing Hub, Shopify

Neither was named

4 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5BigCommerce B2B Edition, HubSpot Marketing Hub alternatives: OroCommerce
GPT-5.4 miniHubSpot Marketing Hub alternatives: Adobe Commerce, BigCommerce, Salesforce B2B Commerce
Kimi K2BigCommerce B2B Edition, HubSpot Marketing Hub alternatives: Klaviyo
MiniMax M2.5BigCommerce B2B Edition alternatives: Adobe Commerce, SAP Commerce, Shopify Plus with B2B Suite

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ActiveCampaign leads by four points.
ActiveCampaign15%#3 of 12
Shopify12%#5 of 12
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
ActiveCampaign2%#6 of 10
Shopify2%#7 of 10
The full mid-market standing →
Enterprise
The order flips: Shopify leads at enterprise.
Shopify7%#4 of 12
ActiveCampaign0%#– of 12
The full enterprise standing →

What the models said about ActiveCampaign

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“ActiveCampaign — Billing Transparency Issues ... Trustpilot: 2.8/5 across 1,405 reviews — sharply negative” DeepSeek V4 Flash · negative prompt · hard negative

What the models said about Shopify

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Strong Alternative: Shopify Plus ... Limitations: B2B features less mature (no native RFQ, limited approval workflows)” Kimi K2 · direct prompt · soft negative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.