# Segment: Mid-market

# Martech AI Recommendation Index, run edition-2026-09

438 prompts, 12 models, 34,585 raw judge labels, 34,776 scored labels after normalization. Published weights: first choice +3, alternative +2, mention +1, soft negative -2, hard negative -3.

Scored under vendor alias table version 2026-09-15.2. Raw judge labels are the permanent record; the numbers below are derived from them and are regenerated for every run whenever the alias table changes, so the whole series is always scored under one table version. Resolution of raw names: 32,177 by alias or canonical name, 587 by category-scoped alias, 454 from combined answers split into their products, 23 excluded by rule, 1396 unresolved and counted under the raw name.

## Paraphrase stability

Share of categories where a model's first choice set on the direct prompt equals its set on the paraphrase.

| Model | Same | Different | Stability |
|---|---|---|---|
| Claude Haiku 4.5 | 10 | 59 | 14% |
| GPT-5.4 mini | 24 | 49 | 33% |
| Gemini 3.5 Flash | 26 | 47 | 36% |
| Perplexity Sonar | 31 | 42 | 42% |
| Grok 4.1 Fast | 33 | 40 | 45% |
| Mistral Small | 22 | 51 | 30% |
| DeepSeek V4 Flash | 31 | 42 | 42% |
| Llama 4 Maverick | 9 | 60 | 13% |
| Qwen 3.7 Flash | 20 | 53 | 27% |
| Kimi K2 | 29 | 44 | 40% |
| GLM 4.7 FlashX | 25 | 48 | 34% |
| MiniMax M2.5 | 15 | 58 | 21% |

A looser measure, whether a direct first choice survives as a first choice or alternative on the paraphrase, is in the appendix.

## Standing by category

First choice share across the direct, paraphrase, budget and scale prompts and all 12 models. The top product's share is published alongside the label: contested means the top share is at or below 40%, and a category just above the line is not meaningfully different from one just below it. Consensus means every model's direct-prompt first choice is the same single product.

| Category | Top product | Top share | First choices | Status |
|---|---|---|---|---|
| account-based-marketing-platforms | AdRoll ABM | 56% | 55 | clear leader |
| affiliate-and-partner-management | PartnerStack | 42% | 53 | clear leader |
| ai-sdr-agents | Apollo.io | 20% | 46 | contested |
| ai-visibility-tracking | Otterly | 20% | 50 | contested |
| attribution-mmm | Dreamdata | 29% | 68 | contested |
| b2b-intent-data | Bombora | 35% | 52 | contested |
| billing-and-subscription-management | Chargebee | 58% | 50 | clear leader |
| channel-partner-and-local-marketing | JourneyBee | 15% | 48 | contested |
| chatbots-and-conversational-ai-for-support | Intercom | 35% | 43 | contested |
| community-platforms | Higher Logic Vanilla | 23% | 47 | contested |
| consent-and-privacy-management | Enzuzo | 25% | 48 | contested |
| content-marketing-platforms | HubSpot Content Hub | 30% | 43 | contested |
| contract-lifecycle-management-and-e-signature | PandaDoc | 25% | 51 | contested |
| conversation-intelligence | Avoma | 52% | 46 | clear leader |
| cpq | DealHub | 62% | 45 | consensus |
| crm | HubSpot CRM | 41% | 51 | clear leader |
| crm-data-quality-and-deduplication | Insycle | 34% | 47 | contested |
| customer-data-platforms | Segment | 48% | 44 | clear leader |
| customer-education-and-lms | TalentLMS | 33% | 42 | contested |
| customer-feedback-and-surveys | Google Forms | 15% | 55 | contested |
| customer-intelligence-and-data-science | Google Analytics 4 | 16% | 50 | contested |
| customer-success-platforms | ChurnZero | 39% | 56 | contested |
| customer-support-helpdesk | Freshdesk | 44% | 43 | clear leader |
| dashboards-and-data-visualization | Microsoft Power BI | 62% | 50 | clear leader |
| data-enrichment | Apollo.io | 70% | 46 | clear leader |
| data-management-platforms | Segment | 18% | 57 | contested |
| data-warehouse-reverse-etl | Hightouch | 42% | 91 | clear leader |
| digital-adoption-and-onboarding | Userpilot | 29% | 48 | contested |
| digital-asset-management | Canto | 34% | 47 | contested |
| digital-sales-rooms | Aligned | 40% | 48 | contested |
| ecommerce-marketing | HubSpot Marketing Hub | 36% | 50 | contested |
| ecommerce-platforms | BigCommerce B2B Edition | 27% | 45 | contested |
| email-marketing | ActiveCampaign | 40% | 45 | contested |
| email-verification | ZeroBounce | 29% | 51 | contested |
| experimentation-and-personalization | VWO | 34% | 53 | contested |
| identity-resolution | Hightouch | 15% | 48 | contested |
| in-app-messaging-and-customer-communications | Intercom | 20% | 44 | contested |
| influencer-platforms | Favikon | 27% | 49 | contested |
| knowledge-base-and-self-service | Notion | 18% | 49 | contested |
| landing-pages-and-interactive-content | Unbounce | 28% | 57 | contested |
| lead-routing-and-management | LeadAngel | 32% | 57 | contested |
| loyalty-advocacy-and-referrals | Smile.io | 24% | 41 | contested |
| marketing-automation | HubSpot Marketing Hub | 55% | 47 | clear leader |
| marketing-cms | WordPress | 33% | 49 | contested |
| meeting-scheduling | Calendly | 59% | 49 | clear leader |
| mobile-apps | Meta Advantage+ App Campaigns | 15% | 46 | contested |
| mobile-marketing-and-push | OneSignal | 34% | 47 | contested |
| native-and-content-advertising | StackAdapt | 23% | 44 | contested |
| partner-relationship-management | PartnerPortal.io | 24% | 45 | contested |
| pr-and-media-monitoring | Muck Rack | 24% | 49 | contested |
| print | Postalytics | 54% | 46 | clear leader |
| product-analytics | Amplitude | 30% | 47 | contested |
| programmatic-and-display-advertising | StackAdapt | 61% | 46 | clear leader |
| proposal-software | PandaDoc | 49% | 45 | clear leader |
| referral-and-partner-programs | PartnerStack | 19% | 48 | contested |
| retail-proximity-and-iot-marketing | Radar | 19% | 47 | contested |
| revenue-intelligence-and-forecasting | Avoma | 20% | 55 | contested |
| review-and-reputation-management | Birdeye | 26% | 46 | contested |
| sales-coaching-and-training | SalesHood | 27% | 52 | contested |
| sales-commissions-and-incentive-compensation | Everstage | 25% | 51 | contested |
| sales-dialers-and-calling | Aloware | 18% | 44 | contested |
| sales-enablement-and-content | HubSpot Sales Hub | 19% | 52 | contested |
| sales-engagement | Salesloft | 35% | 48 | contested |
| sales-intelligence-and-contact-data | Apollo.io | 76% | 42 | clear leader |
| search-and-social-advertising-platforms | Google Ads | 10% | 58 | contested |
| seo-content-optimization | Surfer SEO | 25% | 51 | contested |
| social-media-management | Sprout Social | 37% | 46 | contested |
| tag-management | Google Tag Manager | 77% | 47 | clear leader |
| territory-and-quota-planning | CaptivateIQ | 30% | 50 | contested |
| video-advertising | StackAdapt | 24% | 46 | contested |
| video-marketing-and-hosting | Wistia | 56% | 55 | clear leader |
| webinar-virtual-events | Livestorm | 23% | 44 | contested |
| workflow-automation-and-ipaas | Workato | 38% | 52 | contested |

**account-based-marketing-platforms**: AdRoll ABM 56%, HubSpot ABM 5%, HubSpot Marketing Hub 5%, Terminus 5%, ZenABM 5%

**affiliate-and-partner-management**: PartnerStack 42%, GoAffPro 11%, Tapfiliate 11%, impact.com 11%, LinkJolt 4%

**ai-sdr-agents**: Apollo.io 20%, Artisan 13%, Amplemarket 11%, SalesTools.io 7%, Amplemarket Duo 4%

**ai-visibility-tracking**: Otterly 20%, Profound 10%, Rankscale 10%, Peec AI 8%, Scrunch 8%

**attribution-mmm**: Dreamdata 29%, Google Analytics 4 12%, Recast 9%, Measured 4%, Triple Whale 4%

**b2b-intent-data**: Bombora 35%, Apollo.io 25%, G2 Buyer Intent 13%, HubSpot Breeze Intelligence 4%, Intentsify 4%

**billing-and-subscription-management**: Chargebee 58%, Stripe Billing 20%, Billsby 6%, Zoho Subscriptions 4%, Chargebee Launch 2%

**channel-partner-and-local-marketing**: JourneyBee 15%, Channelscaler 12%, Brevo 8%, Unifyr 8%, Channeltivity 6%

**chatbots-and-conversational-ai-for-support**: Intercom 35%, Tidio 21%, Zoho Desk 7%, Pylon 5%, TeamSupport 5%

**community-platforms**: Bettermode 23%, Higher Logic Vanilla 23%, Circle 15%, Discourse 13%, Discord 11%

**consent-and-privacy-management**: Enzuzo 25%, Osano 19%, CookieYes 17%, Cookiebot 10%, Termly 6%

**content-marketing-platforms**: HubSpot Content Hub 30%, Asana 12%, CoSchedule 9%, HubSpot Marketing Hub 9%, StoryChief 7%

**contract-lifecycle-management-and-e-signature**: PandaDoc 25%, Juro 16%, Ironclad 12%, Zoho Contracts 12%, Concord 6%

**conversation-intelligence**: Avoma 52%, Fathom 15%, Gong 13%, Fireflies.ai 9%, Jiminny 7%

**cpq**: DealHub 62%, PandaDoc 13%, QuoteWerks 9%, Bitrix24 4%, HubSpot Commerce Hub 4%

**crm**: HubSpot CRM 41%, HubSpot Sales Hub 18%, Salesforce Sales Cloud 10%, Zoho CRM 10%, Bigin by Zoho 4%

**crm-data-quality-and-deduplication**: Insycle 34%, Cleanlist 19%, ZoomInfo Operations 11%, Dedupely 6%, DemandTools 6%

**customer-data-platforms**: Segment 48%, Hightouch 20%, RudderStack 14%, BlueConic 5%, Jitsu 5%

**customer-education-and-lms**: TalentLMS 33%, LearnUpon 21%, Skilljar 17%, WorkRamp 7%, Gainsight Customer Education 5%

**customer-feedback-and-surveys**: Google Forms 15%, CustomerGauge 13%, Retently 9%, Survicate 7%, Qualtrics 5%

**customer-intelligence-and-data-science**: Google Analytics 4 16%, HubSpot Marketing Hub 10%, Segment 10%, Amplitude 6%, PostHog 6%

**customer-success-platforms**: ChurnZero 39%, Vitally 23%, Custify 16%, HubSpot Service Hub 5%, Skalin 4%

**customer-support-helpdesk**: Freshdesk 44%, Zoho Desk 23%, Zendesk 16%, Pylon 7%, HubSpot Service Hub 2%

**dashboards-and-data-visualization**: Microsoft Power BI 62%, Looker Studio 14%, Metabase 10%, Tableau 6%, Power BI Desktop 2%

**data-enrichment**: Apollo.io 70%, Clay 9%, Amplemarket 7%, Cleanlist 4%, Cognism 4%

**data-management-platforms**: Segment 18%, Hightouch 11%, RudderStack 7%, Tealium 7%, ClicData 5%

**data-warehouse-reverse-etl**: Hightouch 42%, BigQuery 24%, Snowflake 20%, Census 5%, Weld 2%

**digital-adoption-and-onboarding**: Userpilot 29%, UserGuiding 21%, Whatfix 15%, HelpHero 10%, Pendo 10%

**digital-asset-management**: Canto 34%, Filecamp 19%, Bynder 15%, Brandfolder 6%, Brault 4%

**digital-sales-rooms**: Aligned 40%, Trumpet 25%, GetAccept 8%, HummingDeck 8%, Dock 6%

**ecommerce-marketing**: HubSpot Marketing Hub 36%, Klaviyo 18%, BigCommerce B2B Edition 12%, Omnisend 10%, WooCommerce 8%

**ecommerce-platforms**: BigCommerce B2B Edition 27%, BigCommerce 18%, WooCommerce 18%, Shopify 16%, Square Online 9%

**email-marketing**: ActiveCampaign 40%, HubSpot Marketing Hub 27%, Brevo 16%, Sender 11%, MailerLite 4%

**email-verification**: ZeroBounce 29%, Bouncer 24%, Hunter 10%, Clearout 6%, MyEmailVerifier 6%

**experimentation-and-personalization**: VWO 34%, Mida 11%, Convert 8%, Convert Experiences 8%, Optimizely CMS 8%

**identity-resolution**: Hightouch 15%, LiveRamp 10%, Segment 8%, Tealium 8%, CustomerLabs 1PD Ops 6%

**in-app-messaging-and-customer-communications**: Intercom 20%, Userpilot 16%, OneSignal 11%, Front 7%, Customer.io 5%

**influencer-platforms**: Favikon 27%, Afluencer 12%, Ainfluencer 10%, GRIN 10%, CreatorIQ 8%

**knowledge-base-and-self-service**: Notion 18%, Document360 14%, Freshdesk 12%, BookStack 6%, Confluence 6%

**landing-pages-and-interactive-content**: Unbounce 28%, Carrd 12%, Outgrow 12%, Leadpages 11%, Instapage 9%

**lead-routing-and-management**: LeadAngel 32%, LeanData 21%, Chili Piper 11%, HubSpot CRM 9%, HubSpot Sales Hub 5%

**loyalty-advocacy-and-referrals**: Smile.io 24%, Referral Rock 22%, Influitive 10%, Ambassador 5%, CustomerGauge 5%

**marketing-automation**: HubSpot Marketing Hub 55%, Brevo 26%, ActiveCampaign 13%, Adobe Marketo Engage 4%, HubSpot Marketing Hub Professional or Enterprise 2%

**marketing-cms**: WordPress 33%, HubSpot Content Hub 22%, Webflow 22%, Contentful 10%, Sanity 6%

**meeting-scheduling**: Calendly 59%, HubSpot Meetings 14%, Chili Piper 12%, HubSpot Sales Hub 6%, Cal.com 4%

**mobile-apps**: Customer.io 15%, Meta Advantage+ App Campaigns 15%, CleverTap 11%, Braze 9%, Google App Campaigns 9%

**mobile-marketing-and-push**: Customer.io 34%, OneSignal 34%, Vero 6%, Braze 4%, Omnisend 4%

**native-and-content-advertising**: StackAdapt 23%, MGID 20%, Revcontent 14%, Teads 14%, Taboola 11%

**partner-relationship-management**: Channeltivity 24%, PartnerPortal.io 24%, JourneyBee 18%, Impartner 7%, HubSpot 4%

**pr-and-media-monitoring**: Muck Rack 24%, Semrush AI PR Toolkit 20%, Awario 16%, Brand24 14%, Agility PR Solutions 12%

**print**: Postalytics 54%, Lob 9%, PostGrid 7%, Stannp 7%, Click2Mail 4%

**product-analytics**: Amplitude 30%, Mixpanel 28%, PostHog 21%, Pendo 11%, Amplitude Analytics 2%

**programmatic-and-display-advertising**: StackAdapt 61%, AdRoll 13%, The Trade Desk 11%, Choozle 4%, ad:personam 4%

**proposal-software**: PandaDoc 49%, Proposify 13%, Proposally.ai 7%, Agiled 4%, Prospero 4%

**referral-and-partner-programs**: PartnerStack 19%, Referral Rock 15%, ReferralCandy 10%, Ambassador 8%, Smile.io 6%

**retail-proximity-and-iot-marketing**: Radar 19%, GroundTruth 9%, CleverTap 6%, Foursquare 6%, PlotProjects 6%

**revenue-intelligence-and-forecasting**: Avoma 20%, Clari Copilot 18%, HubSpot Sales Hub 16%, Gong 9%, BoostUp 7%

**review-and-reputation-management**: Birdeye 26%, Reviewflowz 11%, EmbedReviews 9%, ReviewTrackers 9%, Praising.ai 7%

**sales-coaching-and-training**: SalesHood 27%, Gong 10%, MindTickle 10%, 360Learning 8%, SC Training 6%

**sales-commissions-and-incentive-compensation**: Everstage 25%, CaptivateIQ 24%, Qobra 18%, Commissionly 14%, Sales Cookie 8%

**sales-dialers-and-calling**: Aloware 18%, CloudTalk 16%, Allo 14%, JustCall 14%, Aircall 7%

**sales-enablement-and-content**: Dock 19%, HubSpot Sales Hub 19%, Paperflite 12%, Highspot 8%, Seismic 8%

**sales-engagement**: Salesloft 35%, Apollo.io 33%, Outreach 15%, HubSpot Sales Hub 8%, Klenty 4%

**sales-intelligence-and-contact-data**: Apollo.io 76%, ZoomInfo 17%, UpLead 5%, Cognism 2%

**search-and-social-advertising-platforms**: Google Ads 10%, Adzooma 9%, LinkedIn Campaign Manager 9%, Optmyzr 9%, HubSpot Marketing Hub 5%

**seo-content-optimization**: Surfer SEO 25%, Semrush 20%, Ubersuggest 12%, Clearscope 6%, Mangools 6%

**social-media-management**: Sprout Social 37%, Buffer 20%, Agorapulse 15%, Oktopost 9%, Metricool 7%

**tag-management**: Google Tag Manager 77%, Tealium iQ 9%, Ingest IQ 6%, Tealium 4%, Adobe Experience Platform Tags 2%

**territory-and-quota-planning**: CaptivateIQ 30%, Fullcast 18%, CaptivateIQ Planning 4%, Everstage 4%, HubSpot CRM 4%

**video-advertising**: StackAdapt 24%, YouTube Ads 17%, LinkedIn Campaign Manager 15%, Meta Ads 11%, TikTok Ads 7%

**video-marketing-and-hosting**: Wistia 56%, Vidyard 16%, YouTube 15%, Vimeo 7%, Gumlet 4%

**webinar-virtual-events**: Livestorm 23%, Demio 20%, Goldcast 14%, Zoho Webinar 11%, GoTo Webinar 7%

**workflow-automation-and-ipaas**: Workato 38%, Make 17%, Celigo 12%, n8n 12%, Boomi 6%

## Anti-recommendations

Products most often labeled soft or hard negative, with the number of models that did so at least once in the category, and the share of that product's labels in the category that were negative. A high negative share on a product with few labels is a warning; a low share on a product with many labels is salience, not sentiment.

- **account-based-marketing-platforms**: Demandbase (11 models, 6 hard; 25 of 60 labels negative), 6sense (11 models, 5 hard; 23 of 51 labels negative), ZoomInfo (6 models, 3 hard; 6 of 12 labels negative), Terminus (6 models, 1 hard; 7 of 34 labels negative)
- **affiliate-and-partner-management**: impact.com (5 models, 4 hard; 9 of 43 labels negative), Refersion (3 models, 2 hard; 5 of 17 labels negative), CJ Affiliate (3 models, 1 hard; 3 of 19 labels negative), PartnerStack (3 models, 1 hard; 3 of 45 labels negative)
- **ai-sdr-agents**: 11x (10 models, 9 hard; 23 of 43 labels negative), Artisan (8 models, 7 hard; 15 of 36 labels negative), AiSDR (4 models, 1 hard; 4 of 37 labels negative), Regie.ai (2 models, 1 hard; 2 of 13 labels negative)
- **ai-visibility-tracking**: Profound (4 models, 3 hard; 8 of 37 labels negative), Otterly (4 models, 2 hard; 4 of 43 labels negative), Ahrefs Brand Radar (4 models; 5 of 24 labels negative), Peec AI (3 models, 2 hard; 3 of 31 labels negative)
- **attribution-mmm**: Triple Whale (6 models, 5 hard; 8 of 29 labels negative), Northbeam (6 models, 4 hard; 9 of 29 labels negative), Google Meridian (6 models, 1 hard; 9 of 36 labels negative), Meta Robyn (6 models, 1 hard; 8 of 31 labels negative)
- **b2b-intent-data**: 6sense (11 models, 8 hard; 28 of 49 labels negative), Demandbase (10 models, 3 hard; 19 of 46 labels negative), Bombora (10 models, 2 hard; 10 of 56 labels negative), ZoomInfo (7 models, 3 hard; 11 of 37 labels negative)
- **billing-and-subscription-management**: Zuora (10 models, 5 hard; 22 of 42 labels negative), Stripe Billing (9 models, 1 hard; 11 of 60 labels negative), Chargebee (8 models, 2 hard; 8 of 63 labels negative), Paddle (7 models, 2 hard; 7 of 33 labels negative)
- **channel-partner-and-local-marketing**: Impartner (5 models, 5 hard; 13 of 29 labels negative), Unifyr (5 models, 2 hard; 9 of 35 labels negative), Channelscaler (4 models, 3 hard; 6 of 29 labels negative), ZINFI (4 models, 1 hard; 5 of 20 labels negative)
- **chatbots-and-conversational-ai-for-support**: Intercom (5 models, 2 hard; 7 of 44 labels negative), Zendesk (4 models, 1 hard; 5 of 23 labels negative), Zendesk AI (3 models; 3 of 15 labels negative), Ada (2 models, 1 hard; 3 of 20 labels negative)
- **community-platforms**: Higher Logic Vanilla (8 models, 2 hard; 9 of 45 labels negative), Bettermode (7 models, 3 hard; 8 of 40 labels negative), Circle (7 models, 2 hard; 10 of 43 labels negative), Mighty Networks (6 models, 3 hard; 8 of 23 labels negative)
- **consent-and-privacy-management**: OneTrust (9 models, 11 hard; 30 of 47 labels negative), Cookiebot (7 models, 5 hard; 11 of 43 labels negative), TrustArc (6 models, 5 hard; 7 of 19 labels negative), Didomi (6 models, 4 hard; 9 of 24 labels negative)
- **content-marketing-platforms**: LinkedIn articles (4 models; 4 of 4 labels negative), TikTok (4 models; 4 of 4 labels negative), Content360.io (3 models, 2 hard; 3 of 3 labels negative), Instagram (3 models, 1 hard; 3 of 3 labels negative)
- **contract-lifecycle-management-and-e-signature**: Ironclad (11 models, 3 hard; 15 of 48 labels negative), DocuSign CLM (10 models, 5 hard; 14 of 32 labels negative), Conga CLM (9 models, 3 hard; 10 of 28 labels negative), Icertis (7 models, 4 hard; 15 of 27 labels negative)
- **conversation-intelligence**: Otter.ai (9 models, 6 hard; 9 of 25 labels negative), Gong (9 models, 3 hard; 22 of 55 labels negative), Fireflies.ai (8 models, 4 hard; 9 of 44 labels negative), Chorus by ZoomInfo (7 models, 3 hard; 8 of 34 labels negative)
- **cpq**: Salesforce CPQ (10 models, 7 hard; 18 of 35 labels negative), Oracle CPQ (8 models, 5 hard; 14 of 31 labels negative), SAP CPQ (6 models, 4 hard; 10 of 25 labels negative), Conga CPQ (6 models; 6 of 34 labels negative)
- **crm**: Salesforce Sales Cloud (10 models, 5 hard; 17 of 49 labels negative), HubSpot CRM (8 models, 3 hard; 10 of 54 labels negative), Zoho CRM (7 models, 3 hard; 7 of 54 labels negative), Pipedrive (4 models; 4 of 46 labels negative)
- **crm-data-quality-and-deduplication**: DemandTools (6 models, 1 hard; 7 of 47 labels negative), Informatica (5 models; 7 of 17 labels negative), ZoomInfo (4 models, 3 hard; 5 of 17 labels negative), Apollo.io (4 models, 2 hard; 5 of 22 labels negative)
- **customer-data-platforms**: Adobe Real-Time CDP (6 models, 5 hard; 14 of 26 labels negative), Segment (6 models; 8 of 57 labels negative), Salesforce Data Cloud (5 models, 2 hard; 10 of 29 labels negative), Tealium (5 models, 2 hard; 6 of 41 labels negative)
- **customer-education-and-lms**: Docebo (8 models, 3 hard; 15 of 41 labels negative), Skilljar (7 models, 3 hard; 10 of 47 labels negative), WorkRamp (7 models, 2 hard; 7 of 26 labels negative), Thought Industries (5 models, 4 hard; 7 of 27 labels negative)
- **customer-feedback-and-surveys**: SurveyMonkey (10 models, 6 hard; 17 of 49 labels negative), Qualtrics (9 models, 8 hard; 22 of 50 labels negative), Delighted (8 models, 9 hard; 11 of 24 labels negative), Medallia (6 models, 6 hard; 14 of 33 labels negative)
- **customer-intelligence-and-data-science**: Mixpanel (8 models, 4 hard; 8 of 43 labels negative), Google Analytics 4 (7 models, 4 hard; 9 of 31 labels negative), Heap (5 models, 2 hard; 5 of 15 labels negative), Segment (5 models, 2 hard; 7 of 22 labels negative)
- **customer-success-platforms**: Gainsight (10 models, 12 hard; 34 of 53 labels negative), ChurnZero (7 models, 3 hard; 10 of 58 labels negative), Totango (7 models, 2 hard; 8 of 45 labels negative), Planhat (6 models, 2 hard; 9 of 40 labels negative)
- **customer-support-helpdesk**: Zendesk (9 models, 4 hard; 13 of 53 labels negative), Intercom (9 models, 3 hard; 11 of 44 labels negative), Salesforce Service Cloud (8 models, 6 hard; 14 of 30 labels negative), ServiceNow (6 models, 4 hard; 6 of 12 labels negative)
- **dashboards-and-data-visualization**: Tableau (10 models, 1 hard; 12 of 55 labels negative), Domo (7 models, 1 hard; 10 of 30 labels negative), Looker (7 models, 1 hard; 12 of 49 labels negative), Looker Studio (5 models, 1 hard; 5 of 23 labels negative)
- **data-enrichment**: ZoomInfo (12 models, 11 hard; 29 of 52 labels negative), Apollo.io (11 models, 4 hard; 12 of 64 labels negative), Cognism (8 models, 3 hard; 9 of 50 labels negative), Lusha (8 models, 2 hard; 8 of 38 labels negative)
- **data-management-platforms**: Salesforce Audience Studio (6 models, 6 hard; 7 of 8 labels negative), Adobe Real-Time CDP (6 models, 4 hard; 8 of 15 labels negative), Snowflake (5 models, 1 hard; 5 of 19 labels negative), Adobe Audience Manager (4 models, 4 hard; 7 of 9 labels negative)
- **data-warehouse-reverse-etl**: Amazon Redshift (9 models, 2 hard; 10 of 33 labels negative), Census (8 models, 1 hard; 12 of 63 labels negative), Hightouch (8 models; 9 of 65 labels negative), BigQuery (7 models; 7 of 65 labels negative)
- **digital-adoption-and-onboarding**: WalkMe (12 models, 12 hard; 31 of 48 labels negative), Pendo (10 models, 9 hard; 19 of 53 labels negative), Whatfix (9 models, 5 hard; 17 of 46 labels negative), Userpilot (4 models, 1 hard; 4 of 41 labels negative)
- **digital-asset-management**: Bynder (6 models, 2 hard; 9 of 48 labels negative), Adobe Experience Manager (4 models, 2 hard; 8 of 8 labels negative), Canto (4 models, 2 hard; 5 of 47 labels negative), Brandfolder (4 models, 1 hard; 6 of 42 labels negative)
- **digital-sales-rooms**: GetAccept (8 models, 5 hard; 10 of 49 labels negative), Trumpet (8 models, 1 hard; 8 of 55 labels negative), Highspot (7 models, 6 hard; 10 of 27 labels negative), DealHub (7 models, 4 hard; 7 of 32 labels negative)
- **ecommerce-marketing**: Mailchimp (7 models, 2 hard; 11 of 22 labels negative), Klaviyo (6 models, 3 hard; 8 of 45 labels negative), HubSpot Marketing Hub (4 models, 1 hard; 5 of 34 labels negative), Yotpo (3 models, 2 hard; 3 of 8 labels negative)
- **ecommerce-platforms**: Adobe Commerce (8 models, 1 hard; 16 of 39 labels negative), WooCommerce (6 models; 6 of 33 labels negative), Zen Cart (5 models, 5 hard; 5 of 5 labels negative), osCommerce (5 models, 5 hard; 5 of 5 labels negative)
- **email-marketing**: Mailchimp (11 models, 12 hard; 27 of 48 labels negative), Constant Contact (9 models, 6 hard; 12 of 22 labels negative), ActiveCampaign (7 models, 3 hard; 8 of 56 labels negative), AWeber (6 models, 5 hard; 6 of 8 labels negative)
- **email-verification**: MillionVerifier (5 models, 3 hard; 7 of 14 labels negative), NeverBounce (3 models, 1 hard; 3 of 39 labels negative), Hunter (3 models; 4 of 39 labels negative), ZeroBounce (3 models; 4 of 53 labels negative)
- **experimentation-and-personalization**: Optimizely CMS (11 models, 6 hard; 24 of 47 labels negative), VWO (8 models, 4 hard; 10 of 55 labels negative), Adobe Target (7 models, 5 hard; 13 of 31 labels negative), AB Tasty (5 models, 1 hard; 5 of 30 labels negative)
- **identity-resolution**: LiveRamp (9 models, 9 hard; 21 of 45 labels negative), Amperity (8 models, 6 hard; 12 of 28 labels negative), Experian (5 models, 4 hard; 6 of 15 labels negative), Persona (5 models, 4 hard; 5 of 5 labels negative)
- **in-app-messaging-and-customer-communications**: Braze (8 models, 4 hard; 10 of 26 labels negative), WhatsApp (6 models, 3 hard; 7 of 8 labels negative), Intercom (5 models, 4 hard; 9 of 38 labels negative), Facebook Messenger (5 models, 3 hard; 5 of 5 labels negative)
- **influencer-platforms**: GRIN (8 models, 8 hard; 15 of 38 labels negative), CreatorIQ (8 models, 6 hard; 15 of 37 labels negative), Upfluence (7 models, 7 hard; 10 of 32 labels negative), Aspire (5 models, 4 hard; 9 of 31 labels negative)
- **knowledge-base-and-self-service**: Notion (8 models; 10 of 46 labels negative), Confluence (6 models; 6 of 44 labels negative), SharePoint (5 models, 2 hard; 5 of 6 labels negative), Zendesk Guide (3 models, 1 hard; 3 of 19 labels negative)
- **landing-pages-and-interactive-content**: ClickFunnels (6 models, 5 hard; 6 of 8 labels negative), Leadpages (6 models, 3 hard; 7 of 49 labels negative), Unbounce (6 models, 2 hard; 7 of 55 labels negative), Landingsite.ai (3 models, 3 hard; 3 of 3 labels negative)
- **lead-routing-and-management**: Chili Piper (8 models, 6 hard; 10 of 46 labels negative), LeanData (7 models, 4 hard; 11 of 55 labels negative), HubSpot Sales Hub (5 models; 8 of 32 labels negative), Pipedrive (5 models; 5 of 14 labels negative)
- **loyalty-advocacy-and-referrals**: Smile.io (6 models, 1 hard; 7 of 36 labels negative), Friendbuy (5 models, 1 hard; 5 of 22 labels negative), LoyaltyLion (5 models, 1 hard; 7 of 28 labels negative), Yotpo (5 models, 1 hard; 8 of 21 labels negative)
- **marketing-automation**: Adobe Marketo Engage (10 models, 5 hard; 20 of 44 labels negative), Mailchimp (10 models, 5 hard; 16 of 27 labels negative), HubSpot Marketing Hub (7 models, 6 hard; 11 of 57 labels negative), Salesforce Marketing Cloud (6 models, 3 hard; 8 of 14 labels negative)
- **marketing-cms**: Drupal (10 models, 3 hard; 14 of 25 labels negative), WordPress (10 models, 1 hard; 16 of 68 labels negative), Wix (9 models, 7 hard; 12 of 29 labels negative), Joomla (8 models, 6 hard; 8 of 10 labels negative)
- **meeting-scheduling**: Calendly (8 models, 1 hard; 8 of 60 labels negative), Doodle (6 models, 4 hard; 6 of 20 labels negative), Chili Piper (5 models, 1 hard; 7 of 34 labels negative), Microsoft Bookings (4 models, 1 hard; 4 of 14 labels negative)
- **mobile-apps**: AppLovin (6 models, 6 hard; 9 of 16 labels negative), Braze (6 models, 5 hard; 8 of 34 labels negative), Liftoff (4 models, 4 hard; 4 of 9 labels negative), Iterable (3 models, 2 hard; 3 of 11 labels negative)
- **mobile-marketing-and-push**: Braze (9 models, 1 hard; 14 of 41 labels negative), Iterable (7 models; 8 of 19 labels negative), Airship (6 models, 1 hard; 7 of 22 labels negative), OneSignal (5 models, 1 hard; 6 of 51 labels negative)
- **native-and-content-advertising**: Taboola (11 models, 2 hard; 21 of 59 labels negative), Revcontent (10 models, 5 hard; 11 of 47 labels negative), Teads (9 models, 4 hard; 16 of 70 labels negative), MGID (9 models, 3 hard; 10 of 47 labels negative)
- **partner-relationship-management**: Impartner (8 models, 3 hard; 14 of 34 labels negative), Salesforce PRM (8 models, 2 hard; 13 of 37 labels negative), PartnerStack (7 models, 3 hard; 10 of 45 labels negative), Impartner PRM (7 models, 2 hard; 7 of 17 labels negative)
- **pr-and-media-monitoring**: Meltwater (10 models, 7 hard; 24 of 56 labels negative), Cision (9 models, 8 hard; 24 of 44 labels negative), Brandwatch (6 models; 8 of 25 labels negative), Muck Rack (5 models, 1 hard; 9 of 53 labels negative)
- **print**: Lob (9 models, 4 hard; 13 of 48 labels negative), PostGrid (8 models, 3 hard; 10 of 40 labels negative), Sendoso (7 models, 3 hard; 10 of 45 labels negative), Click2Mail (5 models, 1 hard; 6 of 24 labels negative)
- **product-analytics**: Amplitude (11 models, 1 hard; 13 of 62 labels negative), Heap (10 models, 4 hard; 15 of 41 labels negative), Google Analytics 4 (9 models, 8 hard; 14 of 23 labels negative), Mixpanel (9 models, 3 hard; 10 of 60 labels negative)
- **programmatic-and-display-advertising**: The Trade Desk (11 models, 5 hard; 23 of 56 labels negative), DV360 (8 models, 4 hard; 13 of 22 labels negative), Amazon DSP (6 models, 3 hard; 8 of 34 labels negative), MediaMath (5 models, 1 hard; 5 of 10 labels negative)
- **proposal-software**: PandaDoc (9 models; 10 of 58 labels negative), Proposify (7 models, 3 hard; 9 of 54 labels negative), Better Proposals (5 models, 2 hard; 5 of 34 labels negative), Qwilr (3 models; 3 of 44 labels negative)
- **referral-and-partner-programs**: Friendbuy (4 models, 2 hard; 4 of 26 labels negative), Viral Loops (3 models, 2 hard; 4 of 20 labels negative), Ambassador (2 models, 1 hard; 2 of 22 labels negative), Extole (2 models, 1 hard; 2 of 16 labels negative)
- **retail-proximity-and-iot-marketing**: Simpli.fi (3 models; 3 of 7 labels negative), Gravy Analytics / Venntel (2 models, 2 hard; 2 of 2 labels negative), Kochava / Collective Data Solutions (2 models, 2 hard; 2 of 2 labels negative), Mobilewalla (2 models, 2 hard; 2 of 2 labels negative)
- **revenue-intelligence-and-forecasting**: Clari Copilot (11 models, 4 hard; 22 of 62 labels negative), Gong (10 models, 3 hard; 17 of 55 labels negative), Chorus by ZoomInfo (6 models, 1 hard; 6 of 18 labels negative), People.ai (6 models, 1 hard; 6 of 18 labels negative)
- **review-and-reputation-management**: Podium (6 models, 6 hard; 13 of 41 labels negative), Birdeye (6 models, 5 hard; 11 of 49 labels negative), Reputation (6 models, 4 hard; 10 of 37 labels negative), Trustpilot (4 models; 4 of 23 labels negative)
- **sales-coaching-and-training**: Gong (7 models, 3 hard; 12 of 41 labels negative), MindTickle (6 models, 4 hard; 13 of 47 labels negative), Seismic (4 models, 4 hard; 6 of 16 labels negative), Chorus by ZoomInfo (4 models, 1 hard; 4 of 26 labels negative)
- **sales-commissions-and-incentive-compensation**: Salesforce Spiff (8 models, 2 hard; 11 of 47 labels negative), CaptivateIQ (7 models, 4 hard; 10 of 57 labels negative), Xactly (7 models, 2 hard; 13 of 22 labels negative), SAP Commissions (5 models, 2 hard; 5 of 7 labels negative)
- **sales-dialers-and-calling**: Orum (5 models, 3 hard; 8 of 37 labels negative), Kixie (4 models, 2 hard; 4 of 29 labels negative), PhoneBurner (3 models, 2 hard; 3 of 22 labels negative), Aircall (3 models, 1 hard; 4 of 29 labels negative)
- **sales-enablement-and-content**: Highspot (12 models, 14 hard; 27 of 55 labels negative), Seismic (12 models, 14 hard; 30 of 51 labels negative), Showpad (11 models, 4 hard; 14 of 43 labels negative), MindTickle (6 models, 4 hard; 8 of 39 labels negative)
- **sales-engagement**: Outreach (11 models, 8 hard; 19 of 62 labels negative), Salesloft (11 models, 7 hard; 16 of 64 labels negative), Apollo.io (8 models; 9 of 57 labels negative), Salesforce Sales Engagement (4 models; 4 of 8 labels negative)
- **sales-intelligence-and-contact-data**: ZoomInfo (11 models, 6 hard; 27 of 61 labels negative), Apollo.io (11 models, 3 hard; 11 of 67 labels negative), Lusha (9 models, 2 hard; 10 of 48 labels negative), Seamless.AI (8 models, 7 hard; 10 of 19 labels negative)
- **search-and-social-advertising-platforms**: Marin Software (5 models, 4 hard; 6 of 27 labels negative), WordStream (4 models, 4 hard; 5 of 17 labels negative), AdEspresso (4 models, 3 hard; 6 of 18 labels negative), Madgicx (4 models, 2 hard; 4 of 15 labels negative)
- **seo-content-optimization**: Semrush (7 models, 3 hard; 10 of 43 labels negative), Ahrefs (7 models, 2 hard; 7 of 51 labels negative), Clearscope (6 models, 1 hard; 8 of 50 labels negative), Surfer SEO (5 models, 1 hard; 7 of 56 labels negative)
- **social-media-management**: Hootsuite (11 models, 8 hard; 14 of 55 labels negative), Sprinklr (6 models, 3 hard; 10 of 16 labels negative), Sprout Social (6 models, 3 hard; 8 of 56 labels negative), Buffer (6 models, 1 hard; 6 of 44 labels negative)
- **tag-management**: Google Tag Manager (10 models, 1 hard; 14 of 72 labels negative), Adobe Experience Platform Tags (8 models, 3 hard; 10 of 43 labels negative), Tealium iQ (7 models, 2 hard; 13 of 36 labels negative), Ensighten (5 models, 4 hard; 7 of 15 labels negative)
- **territory-and-quota-planning**: Anaplan (7 models, 2 hard; 18 of 38 labels negative), Varicent (7 models, 2 hard; 16 of 36 labels negative), Xactly (6 models, 4 hard; 12 of 22 labels negative), CaptivateIQ (4 models, 1 hard; 4 of 44 labels negative)
- **video-advertising**: TikTok Ads (9 models, 2 hard; 10 of 33 labels negative), YouTube Ads (6 models, 1 hard; 6 of 41 labels negative), The Trade Desk (6 models; 9 of 24 labels negative), Google Display & Video 360 (3 models; 3 of 8 labels negative)
- **video-marketing-and-hosting**: YouTube (12 models, 10 hard; 23 of 46 labels negative), Vimeo (10 models, 3 hard; 16 of 68 labels negative), Vidyard (8 models; 8 of 53 labels negative), Wistia (8 models; 8 of 68 labels negative)
- **webinar-virtual-events**: Zoom Webinars (11 models, 2 hard; 18 of 62 labels negative), ON24 (6 models, 2 hard; 11 of 37 labels negative), GoTo Webinar (6 models, 1 hard; 8 of 35 labels negative), WebinarJam (5 models, 5 hard; 7 of 21 labels negative)
- **workflow-automation-and-ipaas**: Zapier (11 models, 7 hard; 34 of 56 labels negative), MuleSoft (7 models, 5 hard; 13 of 22 labels negative), Workato (7 models, 3 hard; 7 of 53 labels negative), n8n (7 models, 1 hard; 8 of 44 labels negative)

## Leadership and criticism

First-choice share and negative label rate are independent, so every product with at least 10 labels in a category is placed on both axes. Cutoffs: leader at 30% or more of first choices, criticized at 25% or more negative labels. An endorsed leader is recommended and not criticized; a criticized default is recommended while the models list its problems; a criticized challenger is named mostly to be warned against.

| Category | Product | First-choice share | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|
| account-based-marketing-platforms | AdRoll ABM | 56% | 6% | 67 | endorsed leader |
| account-based-marketing-platforms | HubSpot ABM | 5% | 0% | 28 | accepted challenger |
| account-based-marketing-platforms | ZenABM | 5% | 0% | 11 | accepted challenger |
| account-based-marketing-platforms | Terminus | 5% | 21% | 34 | accepted challenger |
| account-based-marketing-platforms | Apollo.io | 4% | 13% | 15 | accepted challenger |
| account-based-marketing-platforms | Demandbase | 4% | 42% | 60 | criticized challenger |
| account-based-marketing-platforms | 6sense | 4% | 45% | 51 | criticized challenger |
| account-based-marketing-platforms | Factors.ai | 2% | 0% | 11 | accepted challenger |
| account-based-marketing-platforms | ZoomInfo | 2% | 50% | 12 | criticized challenger |
| account-based-marketing-platforms | Influ2 | 0% | 0% | 11 | accepted challenger |
| account-based-marketing-platforms | Mutiny | 0% | 10% | 10 | accepted challenger |
| affiliate-and-partner-management | PartnerStack | 42% | 7% | 45 | endorsed leader |
| affiliate-and-partner-management | Tapfiliate | 11% | 5% | 22 | accepted challenger |
| affiliate-and-partner-management | impact.com | 11% | 21% | 43 | accepted challenger |
| affiliate-and-partner-management | Trackdesk | 4% | 0% | 10 | accepted challenger |
| affiliate-and-partner-management | Rewardful | 2% | 5% | 22 | accepted challenger |
| affiliate-and-partner-management | Amazon Associates | 2% | 10% | 20 | accepted challenger |
| affiliate-and-partner-management | Refersion | 2% | 29% | 17 | criticized challenger |
| affiliate-and-partner-management | FirstPromoter | 0% | 0% | 17 | accepted challenger |
| affiliate-and-partner-management | Rakuten Advertising | 0% | 0% | 13 | accepted challenger |
| affiliate-and-partner-management | ShareASale | 0% | 7% | 27 | accepted challenger |
| affiliate-and-partner-management | Awin | 0% | 10% | 20 | accepted challenger |
| affiliate-and-partner-management | CJ Affiliate | 0% | 16% | 19 | accepted challenger |
| affiliate-and-partner-management | ClickBank | 0% | 23% | 13 | accepted challenger |
| ai-sdr-agents | Apollo.io | 20% | 4% | 23 | accepted challenger |
| ai-sdr-agents | Artisan | 13% | 42% | 36 | criticized challenger |
| ai-sdr-agents | Amplemarket | 11% | 0% | 17 | accepted challenger |
| ai-sdr-agents | Salesforge | 4% | 18% | 11 | accepted challenger |
| ai-sdr-agents | Agent Frank | 2% | 0% | 10 | accepted challenger |
| ai-sdr-agents | Reply.io | 2% | 6% | 18 | accepted challenger |
| ai-sdr-agents | Qualified | 2% | 10% | 10 | accepted challenger |
| ai-sdr-agents | AiSDR | 2% | 11% | 37 | accepted challenger |
| ai-sdr-agents | Clay | 0% | 0% | 17 | accepted challenger |
| ai-sdr-agents | Regie.ai | 0% | 15% | 13 | accepted challenger |
| ai-sdr-agents | 11x | 0% | 53% | 43 | criticized challenger |
| ai-visibility-tracking | Otterly | 20% | 9% | 43 | accepted challenger |
| ai-visibility-tracking | Rankscale | 10% | 0% | 16 | accepted challenger |
| ai-visibility-tracking | Profound | 10% | 22% | 37 | accepted challenger |
| ai-visibility-tracking | Scrunch | 8% | 5% | 21 | accepted challenger |
| ai-visibility-tracking | Peec AI | 8% | 10% | 31 | accepted challenger |
| ai-visibility-tracking | SE Ranking | 6% | 7% | 14 | accepted challenger |
| ai-visibility-tracking | HubSpot AEO Grader | 4% | 11% | 18 | accepted challenger |
| ai-visibility-tracking | Semrush AI Visibility Toolkit | 2% | 10% | 30 | accepted challenger |
| ai-visibility-tracking | AthenaHQ | 2% | 18% | 11 | accepted challenger |
| ai-visibility-tracking | ZipTie | 0% | 0% | 11 | accepted challenger |
| ai-visibility-tracking | Ahrefs Brand Radar | 0% | 21% | 24 | accepted challenger |
| attribution-mmm | Dreamdata | 29% | 7% | 43 | accepted challenger |
| attribution-mmm | Google Analytics 4 | 12% | 20% | 25 | accepted challenger |
| attribution-mmm | Recast | 9% | 9% | 35 | accepted challenger |
| attribution-mmm | Measured | 4% | 8% | 24 | accepted challenger |
| attribution-mmm | Triple Whale | 4% | 28% | 29 | criticized challenger |
| attribution-mmm | CaliberMind | 3% | 0% | 10 | accepted challenger |
| attribution-mmm | Improvado | 3% | 0% | 12 | accepted challenger |
| attribution-mmm | Mutinex | 3% | 0% | 10 | accepted challenger |
| attribution-mmm | HockeyStack | 3% | 10% | 29 | accepted challenger |
| attribution-mmm | SegmentStream | 3% | 17% | 18 | accepted challenger |
| attribution-mmm | Rockerbox | 3% | 23% | 22 | accepted challenger |
| attribution-mmm | Google Meridian | 3% | 25% | 36 | criticized challenger |
| attribution-mmm | HubSpot Marketing Hub | 1% | 0% | 17 | accepted challenger |
| attribution-mmm | Factors.ai | 1% | 0% | 13 | accepted challenger |
| attribution-mmm | Ruler Analytics | 1% | 13% | 23 | accepted challenger |
| attribution-mmm | Lifesight | 1% | 14% | 14 | accepted challenger |
| attribution-mmm | Meta Robyn | 1% | 26% | 31 | criticized challenger |
| attribution-mmm | Adobe Mix Modeler | 0% | 18% | 11 | accepted challenger |
| attribution-mmm | Cometly | 0% | 21% | 29 | accepted challenger |
| attribution-mmm | Adobe Marketo Measure | 0% | 30% | 10 | criticized challenger |
| attribution-mmm | Northbeam | 0% | 31% | 29 | criticized challenger |
| attribution-mmm | Analytic Partners | 0% | 47% | 15 | criticized challenger |
| b2b-intent-data | Bombora | 35% | 18% | 56 | endorsed leader |
| b2b-intent-data | Apollo.io | 25% | 7% | 27 | accepted challenger |
| b2b-intent-data | G2 Buyer Intent | 13% | 2% | 43 | accepted challenger |
| b2b-intent-data | Intentsify | 4% | 5% | 19 | accepted challenger |
| b2b-intent-data | ZoomInfo | 4% | 30% | 37 | criticized challenger |
| b2b-intent-data | Dealfront | 2% | 0% | 37 | accepted challenger |
| b2b-intent-data | Cognism | 2% | 0% | 24 | accepted challenger |
| b2b-intent-data | RB2B | 2% | 0% | 13 | accepted challenger |
| b2b-intent-data | Lusha | 2% | 18% | 11 | accepted challenger |
| b2b-intent-data | Warmly | 0% | 0% | 12 | accepted challenger |
| b2b-intent-data | TrustRadius | 0% | 4% | 25 | accepted challenger |
| b2b-intent-data | TechTarget Priority Engine | 0% | 16% | 19 | accepted challenger |
| b2b-intent-data | Demandbase | 0% | 41% | 46 | criticized challenger |
| b2b-intent-data | 6sense | 0% | 57% | 49 | criticized challenger |
| billing-and-subscription-management | Chargebee | 58% | 13% | 63 | endorsed leader |
| billing-and-subscription-management | Stripe Billing | 20% | 18% | 60 | accepted challenger |
| billing-and-subscription-management | Zoho Billing | 2% | 0% | 10 | accepted challenger |
| billing-and-subscription-management | Recurly | 2% | 15% | 47 | accepted challenger |
| billing-and-subscription-management | Zuora | 2% | 52% | 42 | criticized challenger |
| billing-and-subscription-management | Metronome | 0% | 0% | 12 | accepted challenger |
| billing-and-subscription-management | Maxio | 0% | 12% | 40 | accepted challenger |
| billing-and-subscription-management | Paddle | 0% | 21% | 33 | accepted challenger |
| channel-partner-and-local-marketing | JourneyBee | 15% | 0% | 15 | accepted challenger |
| channel-partner-and-local-marketing | Channelscaler | 12% | 21% | 29 | accepted challenger |
| channel-partner-and-local-marketing | Unifyr | 8% | 26% | 35 | criticized challenger |
| channel-partner-and-local-marketing | Channeltivity | 6% | 6% | 16 | accepted challenger |
| channel-partner-and-local-marketing | PartnerStack | 6% | 18% | 11 | accepted challenger |
| channel-partner-and-local-marketing | ZINFI | 4% | 25% | 20 | criticized challenger |
| channel-partner-and-local-marketing | Mindmatrix | 2% | 16% | 19 | accepted challenger |
| channel-partner-and-local-marketing | Impartner | 2% | 45% | 29 | criticized challenger |
| channel-partner-and-local-marketing | Ansira | 0% | 20% | 10 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Intercom | 35% | 16% | 44 | endorsed leader |
| chatbots-and-conversational-ai-for-support | Tidio | 21% | 4% | 27 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Freshdesk | 2% | 8% | 25 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Zendesk | 2% | 22% | 23 | accepted challenger |
| chatbots-and-conversational-ai-for-support | HubSpot Service Hub | 0% | 0% | 12 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Gorgias | 0% | 7% | 15 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Botpress | 0% | 8% | 13 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Freshchat | 0% | 10% | 10 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Ada | 0% | 15% | 20 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Zendesk AI | 0% | 20% | 15 | accepted challenger |
| community-platforms | Higher Logic Vanilla | 23% | 20% | 45 | accepted challenger |
| community-platforms | Bettermode | 23% | 20% | 40 | accepted challenger |
| community-platforms | Circle | 15% | 23% | 43 | accepted challenger |
| community-platforms | Discourse | 13% | 11% | 37 | accepted challenger |
| community-platforms | Discord | 11% | 14% | 14 | accepted challenger |
| community-platforms | Gainsight Customer Communities | 6% | 6% | 33 | accepted challenger |
| community-platforms | Skool | 2% | 20% | 10 | accepted challenger |
| community-platforms | Facebook Groups | 2% | 27% | 11 | criticized challenger |
| community-platforms | Mighty Networks | 2% | 35% | 23 | criticized challenger |
| community-platforms | Zendesk Community | 0% | 4% | 24 | accepted challenger |
| community-platforms | Influitive | 0% | 7% | 14 | accepted challenger |
| community-platforms | Khoros Communities | 0% | 20% | 20 | accepted challenger |
| community-platforms | Salesforce Experience Cloud | 0% | 29% | 31 | criticized challenger |
| community-platforms | Khoros | 0% | 43% | 14 | criticized challenger |
| consent-and-privacy-management | Enzuzo | 25% | 0% | 34 | accepted challenger |
| consent-and-privacy-management | Osano | 19% | 14% | 42 | accepted challenger |
| consent-and-privacy-management | CookieYes | 17% | 11% | 38 | accepted challenger |
| consent-and-privacy-management | Cookiebot | 10% | 26% | 43 | criticized challenger |
| consent-and-privacy-management | iubenda | 6% | 9% | 23 | accepted challenger |
| consent-and-privacy-management | Termly | 6% | 22% | 18 | accepted challenger |
| consent-and-privacy-management | Complianz | 4% | 0% | 13 | accepted challenger |
| consent-and-privacy-management | Usercentrics | 4% | 17% | 36 | accepted challenger |
| consent-and-privacy-management | consentmanager | 2% | 7% | 15 | accepted challenger |
| consent-and-privacy-management | CookieScript | 2% | 8% | 12 | accepted challenger |
| consent-and-privacy-management | OneTrust | 2% | 64% | 47 | criticized challenger |
| consent-and-privacy-management | Secure Privacy | 0% | 0% | 11 | accepted challenger |
| consent-and-privacy-management | Ketch | 0% | 9% | 23 | accepted challenger |
| consent-and-privacy-management | TrustArc | 0% | 37% | 19 | criticized challenger |
| consent-and-privacy-management | Didomi | 0% | 38% | 24 | criticized challenger |
| content-marketing-platforms | HubSpot Content Hub | 30% | 3% | 37 | endorsed leader |
| content-marketing-platforms | Asana | 12% | 17% | 12 | accepted challenger |
| content-marketing-platforms | CoSchedule | 9% | 4% | 26 | accepted challenger |
| content-marketing-platforms | StoryChief | 7% | 0% | 21 | accepted challenger |
| content-marketing-platforms | Buffer | 5% | 0% | 11 | accepted challenger |
| content-marketing-platforms | Canva | 2% | 9% | 11 | accepted challenger |
| content-marketing-platforms | Google Analytics 4 | 0% | 0% | 10 | accepted challenger |
| content-marketing-platforms | Semrush | 0% | 12% | 17 | accepted challenger |
| content-marketing-platforms | Adobe GenStudio | 0% | 18% | 11 | accepted challenger |
| content-marketing-platforms | Jasper | 0% | 20% | 10 | accepted challenger |
| content-marketing-platforms | Contently | 0% | 25% | 20 | criticized challenger |
| contract-lifecycle-management-and-e-signature | PandaDoc | 25% | 6% | 32 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Juro | 16% | 6% | 31 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Ironclad | 12% | 31% | 48 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Concord | 6% | 0% | 19 | accepted challenger |
| contract-lifecycle-management-and-e-signature | SpotDraft | 6% | 11% | 19 | accepted challenger |
| contract-lifecycle-management-and-e-signature | GetAccept | 4% | 0% | 13 | accepted challenger |
| contract-lifecycle-management-and-e-signature | LinkSquares | 4% | 7% | 30 | accepted challenger |
| contract-lifecycle-management-and-e-signature | ContractWorks | 4% | 9% | 11 | accepted challenger |
| contract-lifecycle-management-and-e-signature | ContractSafe | 2% | 8% | 12 | accepted challenger |
| contract-lifecycle-management-and-e-signature | DocuSign | 2% | 14% | 14 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Malbek | 2% | 17% | 12 | accepted challenger |
| contract-lifecycle-management-and-e-signature | DocuSign CLM | 2% | 44% | 32 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Agiloft | 0% | 30% | 27 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Sirion | 0% | 30% | 23 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Conga CLM | 0% | 36% | 28 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Icertis | 0% | 56% | 27 | criticized challenger |
| conversation-intelligence | Avoma | 52% | 4% | 50 | endorsed leader |
| conversation-intelligence | Fathom | 15% | 6% | 33 | accepted challenger |
| conversation-intelligence | Gong | 13% | 40% | 55 | criticized challenger |
| conversation-intelligence | Fireflies.ai | 9% | 20% | 44 | accepted challenger |
| conversation-intelligence | Jiminny | 7% | 0% | 22 | accepted challenger |
| conversation-intelligence | Chorus by ZoomInfo | 2% | 24% | 34 | accepted challenger |
| conversation-intelligence | Salesloft Conversations | 0% | 0% | 16 | accepted challenger |
| conversation-intelligence | HubSpot Sales Hub | 0% | 0% | 10 | accepted challenger |
| conversation-intelligence | Dialpad | 0% | 0% | 10 | accepted challenger |
| conversation-intelligence | CloudTalk | 0% | 0% | 10 | accepted challenger |
| conversation-intelligence | Clari Copilot | 0% | 8% | 25 | accepted challenger |
| conversation-intelligence | Otter.ai | 0% | 36% | 25 | criticized challenger |
| cpq | DealHub | 62% | 2% | 46 | endorsed leader |
| cpq | PandaDoc | 13% | 7% | 43 | accepted challenger |
| cpq | QuoteWerks | 9% | 10% | 20 | accepted challenger |
| cpq | HubSpot Commerce Hub | 4% | 8% | 25 | accepted challenger |
| cpq | PROS Smart CPQ | 0% | 0% | 10 | accepted challenger |
| cpq | Tacton | 0% | 0% | 14 | accepted challenger |
| cpq | Experlogix | 0% | 6% | 16 | accepted challenger |
| cpq | Conga CPQ | 0% | 18% | 34 | accepted challenger |
| cpq | Salesforce Revenue Cloud | 0% | 32% | 25 | criticized challenger |
| cpq | SAP CPQ | 0% | 40% | 25 | criticized challenger |
| cpq | Oracle CPQ | 0% | 45% | 31 | criticized challenger |
| cpq | Salesforce CPQ | 0% | 51% | 35 | criticized challenger |
| crm | HubSpot CRM | 41% | 19% | 54 | endorsed leader |
| crm | HubSpot Sales Hub | 18% | 0% | 11 | accepted challenger |
| crm | Zoho CRM | 10% | 13% | 54 | accepted challenger |
| crm | Salesforce Sales Cloud | 10% | 35% | 49 | criticized challenger |
| crm | Nutshell | 2% | 0% | 11 | accepted challenger |
| crm | Less Annoying CRM | 2% | 0% | 11 | accepted challenger |
| crm | Pipedrive | 2% | 9% | 46 | accepted challenger |
| crm | Freshsales | 2% | 10% | 30 | accepted challenger |
| crm | Microsoft Dynamics 365 Sales | 0% | 7% | 29 | accepted challenger |
| crm | Close | 0% | 8% | 13 | accepted challenger |
| crm | Bitrix24 | 0% | 20% | 10 | accepted challenger |
| crm-data-quality-and-deduplication | Insycle | 34% | 5% | 42 | endorsed leader |
| crm-data-quality-and-deduplication | Cleanlist | 19% | 0% | 34 | accepted challenger |
| crm-data-quality-and-deduplication | ZoomInfo Operations | 11% | 22% | 27 | accepted challenger |
| crm-data-quality-and-deduplication | Dedupely | 6% | 9% | 23 | accepted challenger |
| crm-data-quality-and-deduplication | DemandTools | 6% | 15% | 47 | accepted challenger |
| crm-data-quality-and-deduplication | Cloudingo | 2% | 3% | 31 | accepted challenger |
| crm-data-quality-and-deduplication | Plauti | 0% | 7% | 15 | accepted challenger |
| crm-data-quality-and-deduplication | DataGroomr | 0% | 9% | 11 | accepted challenger |
| crm-data-quality-and-deduplication | HubSpot Operations Hub | 0% | 9% | 11 | accepted challenger |
| crm-data-quality-and-deduplication | Clay | 0% | 10% | 10 | accepted challenger |
| crm-data-quality-and-deduplication | Cognism | 0% | 10% | 10 | accepted challenger |
| crm-data-quality-and-deduplication | HubSpot Breeze Intelligence | 0% | 17% | 18 | accepted challenger |
| crm-data-quality-and-deduplication | Openprise | 0% | 18% | 11 | accepted challenger |
| crm-data-quality-and-deduplication | Talend | 0% | 18% | 11 | accepted challenger |
| crm-data-quality-and-deduplication | Apollo.io | 0% | 23% | 22 | accepted challenger |
| crm-data-quality-and-deduplication | ZoomInfo | 0% | 29% | 17 | criticized challenger |
| crm-data-quality-and-deduplication | Informatica | 0% | 41% | 17 | criticized challenger |
| customer-data-platforms | Segment | 48% | 14% | 57 | endorsed leader |
| customer-data-platforms | Hightouch | 20% | 10% | 41 | accepted challenger |
| customer-data-platforms | RudderStack | 14% | 4% | 23 | accepted challenger |
| customer-data-platforms | BlueConic | 5% | 11% | 27 | accepted challenger |
| customer-data-platforms | Bloomreach | 0% | 0% | 11 | accepted challenger |
| customer-data-platforms | ActionIQ | 0% | 8% | 12 | accepted challenger |
| customer-data-platforms | Tealium | 0% | 15% | 41 | accepted challenger |
| customer-data-platforms | Treasure Data | 0% | 15% | 13 | accepted challenger |
| customer-data-platforms | Klaviyo | 0% | 24% | 17 | accepted challenger |
| customer-data-platforms | mParticle | 0% | 26% | 19 | criticized challenger |
| customer-data-platforms | Salesforce Data Cloud | 0% | 34% | 29 | criticized challenger |
| customer-data-platforms | Adobe Real-Time CDP | 0% | 54% | 26 | criticized challenger |
| customer-education-and-lms | TalentLMS | 33% | 0% | 47 | endorsed leader |
| customer-education-and-lms | LearnUpon | 21% | 5% | 43 | accepted challenger |
| customer-education-and-lms | Skilljar | 17% | 21% | 47 | accepted challenger |
| customer-education-and-lms | WorkRamp | 7% | 27% | 26 | criticized challenger |
| customer-education-and-lms | Gainsight Customer Education | 5% | 14% | 14 | accepted challenger |
| customer-education-and-lms | Absorb LMS | 2% | 0% | 27 | accepted challenger |
| customer-education-and-lms | LearnWorlds | 2% | 0% | 30 | accepted challenger |
| customer-education-and-lms | Thinkific | 2% | 13% | 15 | accepted challenger |
| customer-education-and-lms | Thought Industries | 2% | 26% | 27 | criticized challenger |
| customer-education-and-lms | Docebo | 2% | 37% | 41 | criticized challenger |
| customer-education-and-lms | Teachfloor | 0% | 0% | 18 | accepted challenger |
| customer-education-and-lms | Trainn | 0% | 9% | 11 | accepted challenger |
| customer-education-and-lms | Intellum | 0% | 23% | 13 | accepted challenger |
| customer-feedback-and-surveys | Google Forms | 15% | 12% | 25 | accepted challenger |
| customer-feedback-and-surveys | CustomerGauge | 13% | 0% | 12 | accepted challenger |
| customer-feedback-and-surveys | Retently | 9% | 0% | 12 | accepted challenger |
| customer-feedback-and-surveys | Survicate | 7% | 3% | 37 | accepted challenger |
| customer-feedback-and-surveys | SurveySparrow | 5% | 6% | 32 | accepted challenger |
| customer-feedback-and-surveys | Qualtrics | 5% | 44% | 50 | criticized challenger |
| customer-feedback-and-surveys | AskNicely | 4% | 5% | 20 | accepted challenger |
| customer-feedback-and-surveys | SurveyMonkey | 4% | 35% | 49 | criticized challenger |
| customer-feedback-and-surveys | Medallia | 4% | 42% | 33 | criticized challenger |
| customer-feedback-and-surveys | Delighted | 4% | 46% | 24 | criticized challenger |
| customer-feedback-and-surveys | Zonka Feedback | 2% | 0% | 13 | accepted challenger |
| customer-feedback-and-surveys | Canny | 2% | 0% | 15 | accepted challenger |
| customer-feedback-and-surveys | InMoment | 2% | 33% | 12 | criticized challenger |
| customer-feedback-and-surveys | Nicereply | 0% | 0% | 13 | accepted challenger |
| customer-feedback-and-surveys | Pendo | 0% | 0% | 10 | accepted challenger |
| customer-feedback-and-surveys | Hotjar | 0% | 7% | 15 | accepted challenger |
| customer-feedback-and-surveys | Jotform | 0% | 14% | 14 | accepted challenger |
| customer-feedback-and-surveys | Typeform | 0% | 27% | 37 | criticized challenger |
| customer-intelligence-and-data-science | Google Analytics 4 | 16% | 29% | 31 | criticized challenger |
| customer-intelligence-and-data-science | Segment | 10% | 32% | 22 | criticized challenger |
| customer-intelligence-and-data-science | PostHog | 6% | 0% | 16 | accepted challenger |
| customer-intelligence-and-data-science | Amplitude | 6% | 16% | 38 | accepted challenger |
| customer-intelligence-and-data-science | Mixpanel | 4% | 19% | 43 | accepted challenger |
| customer-intelligence-and-data-science | Hightouch | 2% | 14% | 14 | accepted challenger |
| customer-intelligence-and-data-science | Fullstory | 2% | 21% | 14 | accepted challenger |
| customer-intelligence-and-data-science | mParticle | 2% | 40% | 10 | criticized challenger |
| customer-intelligence-and-data-science | Pendo | 0% | 0% | 12 | accepted challenger |
| customer-intelligence-and-data-science | Contentsquare | 0% | 8% | 12 | accepted challenger |
| customer-intelligence-and-data-science | Qualtrics | 0% | 8% | 12 | accepted challenger |
| customer-intelligence-and-data-science | Hotjar | 0% | 21% | 19 | accepted challenger |
| customer-intelligence-and-data-science | Tealium | 0% | 23% | 13 | accepted challenger |
| customer-intelligence-and-data-science | Heap | 0% | 33% | 15 | criticized challenger |
| customer-success-platforms | ChurnZero | 39% | 17% | 58 | endorsed leader |
| customer-success-platforms | Vitally | 23% | 12% | 50 | accepted challenger |
| customer-success-platforms | Custify | 16% | 5% | 42 | accepted challenger |
| customer-success-platforms | HubSpot Service Hub | 5% | 13% | 15 | accepted challenger |
| customer-success-platforms | Skalin | 4% | 7% | 14 | accepted challenger |
| customer-success-platforms | Totango | 4% | 18% | 45 | accepted challenger |
| customer-success-platforms | ClientSuccess | 2% | 14% | 35 | accepted challenger |
| customer-success-platforms | Catalyst | 2% | 14% | 14 | accepted challenger |
| customer-success-platforms | Planhat | 0% | 22% | 40 | accepted challenger |
| customer-success-platforms | Gainsight | 0% | 64% | 53 | criticized challenger |
| customer-support-helpdesk | Freshdesk | 44% | 12% | 59 | endorsed leader |
| customer-support-helpdesk | Zoho Desk | 23% | 6% | 31 | accepted challenger |
| customer-support-helpdesk | Zendesk | 16% | 25% | 53 | accepted challenger |
| customer-support-helpdesk | TeamSupport | 2% | 0% | 12 | accepted challenger |
| customer-support-helpdesk | HubSpot Service Hub | 2% | 6% | 32 | accepted challenger |
| customer-support-helpdesk | Front | 0% | 0% | 18 | accepted challenger |
| customer-support-helpdesk | Hiver | 0% | 0% | 10 | accepted challenger |
| customer-support-helpdesk | Help Scout | 0% | 8% | 37 | accepted challenger |
| customer-support-helpdesk | Gorgias | 0% | 10% | 20 | accepted challenger |
| customer-support-helpdesk | LiveAgent | 0% | 10% | 10 | accepted challenger |
| customer-support-helpdesk | Jira Service Management | 0% | 12% | 16 | accepted challenger |
| customer-support-helpdesk | Intercom | 0% | 25% | 44 | criticized challenger |
| customer-support-helpdesk | Salesforce Service Cloud | 0% | 47% | 30 | criticized challenger |
| customer-support-helpdesk | ServiceNow | 0% | 50% | 12 | criticized challenger |
| dashboards-and-data-visualization | Microsoft Power BI | 62% | 8% | 62 | endorsed leader |
| dashboards-and-data-visualization | Looker Studio | 14% | 22% | 23 | accepted challenger |
| dashboards-and-data-visualization | Metabase | 10% | 0% | 32 | accepted challenger |
| dashboards-and-data-visualization | Tableau | 6% | 22% | 55 | accepted challenger |
| dashboards-and-data-visualization | Zoho Analytics | 2% | 6% | 18 | accepted challenger |
| dashboards-and-data-visualization | ThoughtSpot | 2% | 8% | 26 | accepted challenger |
| dashboards-and-data-visualization | Qlik Sense | 2% | 16% | 25 | accepted challenger |
| dashboards-and-data-visualization | Qlik | 0% | 0% | 10 | accepted challenger |
| dashboards-and-data-visualization | Apache Superset | 0% | 0% | 10 | accepted challenger |
| dashboards-and-data-visualization | Sigma | 0% | 6% | 18 | accepted challenger |
| dashboards-and-data-visualization | Sisense | 0% | 18% | 22 | accepted challenger |
| dashboards-and-data-visualization | Looker | 0% | 24% | 49 | accepted challenger |
| dashboards-and-data-visualization | Domo | 0% | 33% | 30 | criticized challenger |
| data-enrichment | Apollo.io | 70% | 19% | 64 | endorsed leader |
| data-enrichment | Clay | 9% | 20% | 41 | accepted challenger |
| data-enrichment | Amplemarket | 7% | 10% | 21 | accepted challenger |
| data-enrichment | Cleanlist | 4% | 0% | 20 | accepted challenger |
| data-enrichment | Cognism | 4% | 18% | 50 | accepted challenger |
| data-enrichment | Snov.io | 2% | 0% | 15 | accepted challenger |
| data-enrichment | ZoomInfo | 2% | 56% | 52 | criticized challenger |
| data-enrichment | UpLead | 0% | 0% | 20 | accepted challenger |
| data-enrichment | HubSpot Breeze Intelligence | 0% | 7% | 28 | accepted challenger |
| data-enrichment | Lusha | 0% | 21% | 38 | accepted challenger |
| data-management-platforms | Segment | 18% | 6% | 34 | accepted challenger |
| data-management-platforms | Hightouch | 11% | 4% | 23 | accepted challenger |
| data-management-platforms | Tealium | 7% | 12% | 17 | accepted challenger |
| data-management-platforms | BigQuery | 4% | 0% | 12 | accepted challenger |
| data-management-platforms | Demandbase | 4% | 10% | 10 | accepted challenger |
| data-management-platforms | BlueConic | 2% | 0% | 13 | accepted challenger |
| data-management-platforms | Snowflake | 2% | 26% | 19 | criticized challenger |
| data-management-platforms | Salesforce Data Cloud | 2% | 30% | 20 | criticized challenger |
| data-management-platforms | Fivetran | 0% | 0% | 11 | accepted challenger |
| data-management-platforms | Databricks | 0% | 19% | 16 | accepted challenger |
| data-management-platforms | Adobe Real-Time CDP | 0% | 53% | 15 | criticized challenger |
| data-warehouse-reverse-etl | Hightouch | 42% | 14% | 65 | endorsed leader |
| data-warehouse-reverse-etl | BigQuery | 24% | 11% | 65 | accepted challenger |
| data-warehouse-reverse-etl | Snowflake | 20% | 13% | 60 | accepted challenger |
| data-warehouse-reverse-etl | Census | 5% | 19% | 63 | accepted challenger |
| data-warehouse-reverse-etl | RudderStack | 1% | 11% | 27 | accepted challenger |
| data-warehouse-reverse-etl | Polytomic | 1% | 14% | 21 | accepted challenger |
| data-warehouse-reverse-etl | Airbyte | 0% | 3% | 30 | accepted challenger |
| data-warehouse-reverse-etl | Improvado | 0% | 6% | 17 | accepted challenger |
| data-warehouse-reverse-etl | dbt | 0% | 7% | 29 | accepted challenger |
| data-warehouse-reverse-etl | Fivetran | 0% | 11% | 44 | accepted challenger |
| data-warehouse-reverse-etl | Databricks | 0% | 30% | 20 | criticized challenger |
| data-warehouse-reverse-etl | Amazon Redshift | 0% | 30% | 33 | criticized challenger |
| data-warehouse-reverse-etl | Segment | 0% | 35% | 17 | criticized challenger |
| data-warehouse-reverse-etl | Stitch | 0% | 36% | 11 | criticized challenger |
| digital-adoption-and-onboarding | Userpilot | 29% | 10% | 41 | accepted challenger |
| digital-adoption-and-onboarding | UserGuiding | 21% | 5% | 38 | accepted challenger |
| digital-adoption-and-onboarding | Whatfix | 15% | 37% | 46 | criticized challenger |
| digital-adoption-and-onboarding | HelpHero | 10% | 0% | 10 | accepted challenger |
| digital-adoption-and-onboarding | Pendo | 10% | 36% | 53 | criticized challenger |
| digital-adoption-and-onboarding | Appcues | 6% | 7% | 41 | accepted challenger |
| digital-adoption-and-onboarding | Userlane | 2% | 12% | 16 | accepted challenger |
| digital-adoption-and-onboarding | Apty | 2% | 24% | 21 | accepted challenger |
| digital-adoption-and-onboarding | Tango | 0% | 6% | 17 | accepted challenger |
| digital-adoption-and-onboarding | Chameleon | 0% | 7% | 15 | accepted challenger |
| digital-adoption-and-onboarding | WalkMe | 0% | 65% | 48 | criticized challenger |
| digital-asset-management | Canto | 34% | 11% | 47 | endorsed leader |
| digital-asset-management | Filecamp | 19% | 4% | 23 | accepted challenger |
| digital-asset-management | Bynder | 15% | 19% | 48 | accepted challenger |
| digital-asset-management | Brandfolder | 6% | 14% | 42 | accepted challenger |
| digital-asset-management | Cloudinary | 2% | 6% | 17 | accepted challenger |
| digital-asset-management | Pics.io | 0% | 0% | 10 | accepted challenger |
| digital-asset-management | MediaValet | 0% | 4% | 26 | accepted challenger |
| digital-asset-management | Frontify | 0% | 5% | 19 | accepted challenger |
| digital-asset-management | Aprimo | 0% | 11% | 18 | accepted challenger |
| digital-asset-management | Air | 0% | 12% | 16 | accepted challenger |
| digital-asset-management | Acquia DAM | 0% | 16% | 25 | accepted challenger |
| digital-asset-management | Adobe Experience Manager Assets | 0% | 31% | 16 | criticized challenger |
| digital-sales-rooms | Aligned | 40% | 8% | 50 | endorsed leader |
| digital-sales-rooms | Trumpet | 25% | 15% | 55 | accepted challenger |
| digital-sales-rooms | HummingDeck | 8% | 0% | 17 | accepted challenger |
| digital-sales-rooms | GetAccept | 8% | 20% | 49 | accepted challenger |
| digital-sales-rooms | Flowla | 6% | 9% | 35 | accepted challenger |
| digital-sales-rooms | Dock | 6% | 20% | 45 | accepted challenger |
| digital-sales-rooms | Showpad | 2% | 20% | 10 | accepted challenger |
| digital-sales-rooms | Seismic | 2% | 36% | 25 | criticized challenger |
| digital-sales-rooms | Accord | 0% | 12% | 16 | accepted challenger |
| digital-sales-rooms | Allego | 0% | 17% | 18 | accepted challenger |
| digital-sales-rooms | DealHub | 0% | 22% | 32 | accepted challenger |
| digital-sales-rooms | MindTickle | 0% | 25% | 16 | criticized challenger |
| digital-sales-rooms | Highspot | 0% | 37% | 27 | criticized challenger |
| digital-sales-rooms | Recapped | 0% | 50% | 10 | criticized challenger |
| ecommerce-marketing | HubSpot Marketing Hub | 36% | 15% | 34 | endorsed leader |
| ecommerce-marketing | Klaviyo | 18% | 18% | 45 | accepted challenger |
| ecommerce-marketing | Omnisend | 10% | 7% | 29 | accepted challenger |
| ecommerce-marketing | WooCommerce | 8% | 0% | 12 | accepted challenger |
| ecommerce-marketing | BigCommerce | 6% | 8% | 12 | accepted challenger |
| ecommerce-marketing | ActiveCampaign | 2% | 12% | 26 | accepted challenger |
| ecommerce-marketing | Shopify | 2% | 15% | 27 | accepted challenger |
| ecommerce-marketing | Brevo | 0% | 0% | 13 | accepted challenger |
| ecommerce-marketing | Salesforce Marketing Cloud | 0% | 18% | 11 | accepted challenger |
| ecommerce-marketing | Mailchimp | 0% | 50% | 22 | criticized challenger |
| ecommerce-platforms | BigCommerce B2B Edition | 27% | 0% | 14 | accepted challenger |
| ecommerce-platforms | BigCommerce | 18% | 3% | 38 | accepted challenger |
| ecommerce-platforms | WooCommerce | 18% | 18% | 33 | accepted challenger |
| ecommerce-platforms | Shopify | 16% | 7% | 60 | accepted challenger |
| ecommerce-platforms | Square Online | 9% | 5% | 19 | accepted challenger |
| ecommerce-platforms | Ecwid | 2% | 0% | 10 | accepted challenger |
| ecommerce-platforms | OroCommerce | 2% | 9% | 11 | accepted challenger |
| ecommerce-platforms | Wix | 0% | 15% | 13 | accepted challenger |
| ecommerce-platforms | Squarespace | 0% | 18% | 11 | accepted challenger |
| ecommerce-platforms | Salesforce Commerce Cloud | 0% | 33% | 15 | criticized challenger |
| ecommerce-platforms | Adobe Commerce | 0% | 41% | 39 | criticized challenger |
| email-marketing | ActiveCampaign | 40% | 14% | 56 | endorsed leader |
| email-marketing | HubSpot Marketing Hub | 27% | 14% | 49 | accepted challenger |
| email-marketing | Brevo | 16% | 5% | 40 | accepted challenger |
| email-marketing | Sender | 11% | 0% | 17 | accepted challenger |
| email-marketing | MailerLite | 4% | 12% | 24 | accepted challenger |
| email-marketing | Omnisend | 0% | 0% | 18 | accepted challenger |
| email-marketing | EmailOctopus | 0% | 0% | 11 | accepted challenger |
| email-marketing | Kit | 0% | 6% | 16 | accepted challenger |
| email-marketing | Klaviyo | 0% | 31% | 32 | criticized challenger |
| email-marketing | GetResponse | 0% | 33% | 15 | criticized challenger |
| email-marketing | Adobe Marketo Engage | 0% | 54% | 13 | criticized challenger |
| email-marketing | Constant Contact | 0% | 55% | 22 | criticized challenger |
| email-marketing | Mailchimp | 0% | 56% | 48 | criticized challenger |
| email-verification | ZeroBounce | 29% | 8% | 53 | accepted challenger |
| email-verification | Bouncer | 24% | 0% | 40 | accepted challenger |
| email-verification | Hunter | 10% | 10% | 39 | accepted challenger |
| email-verification | Clearout | 6% | 3% | 33 | accepted challenger |
| email-verification | Kickbox | 4% | 0% | 27 | accepted challenger |
| email-verification | EmailListVerify | 4% | 10% | 20 | accepted challenger |
| email-verification | DeBounce | 4% | 12% | 17 | accepted challenger |
| email-verification | NeverBounce | 2% | 8% | 39 | accepted challenger |
| email-verification | Emailable | 0% | 11% | 18 | accepted challenger |
| email-verification | Snov.io | 0% | 20% | 10 | accepted challenger |
| email-verification | MillionVerifier | 0% | 50% | 14 | criticized challenger |
| experimentation-and-personalization | VWO | 34% | 18% | 55 | endorsed leader |
| experimentation-and-personalization | Mida | 11% | 0% | 11 | accepted challenger |
| experimentation-and-personalization | Convert | 8% | 0% | 17 | accepted challenger |
| experimentation-and-personalization | Convert Experiences | 8% | 0% | 11 | accepted challenger |
| experimentation-and-personalization | Optimizely CMS | 8% | 51% | 47 | criticized challenger |
| experimentation-and-personalization | Kameleoon | 4% | 4% | 27 | accepted challenger |
| experimentation-and-personalization | Statsig | 4% | 14% | 21 | accepted challenger |
| experimentation-and-personalization | GrowthBook | 2% | 4% | 26 | accepted challenger |
| experimentation-and-personalization | AB Tasty | 2% | 17% | 30 | accepted challenger |
| experimentation-and-personalization | Mutiny | 2% | 29% | 21 | criticized challenger |
| experimentation-and-personalization | PostHog | 0% | 8% | 12 | accepted challenger |
| experimentation-and-personalization | LaunchDarkly | 0% | 10% | 10 | accepted challenger |
| experimentation-and-personalization | Dynamic Yield | 0% | 25% | 20 | criticized challenger |
| experimentation-and-personalization | Adobe Target | 0% | 42% | 31 | criticized challenger |
| identity-resolution | Hightouch | 15% | 3% | 30 | accepted challenger |
| identity-resolution | LiveRamp | 10% | 47% | 45 | criticized challenger |
| identity-resolution | Segment | 8% | 10% | 31 | accepted challenger |
| identity-resolution | Tealium | 8% | 16% | 25 | accepted challenger |
| identity-resolution | CustomerLabs 1PD Ops | 6% | 0% | 11 | accepted challenger |
| identity-resolution | Prospeo | 4% | 0% | 11 | accepted challenger |
| identity-resolution | Demandbase | 4% | 18% | 11 | accepted challenger |
| identity-resolution | Amperity | 4% | 43% | 28 | criticized challenger |
| identity-resolution | HubSpot Breeze Intelligence | 2% | 0% | 11 | accepted challenger |
| identity-resolution | FullContact | 0% | 0% | 24 | accepted challenger |
| identity-resolution | RB2B | 0% | 0% | 10 | accepted challenger |
| identity-resolution | ZoomInfo | 0% | 10% | 10 | accepted challenger |
| identity-resolution | Salesforce Data Cloud | 0% | 20% | 15 | accepted challenger |
| identity-resolution | Adobe Real-Time CDP | 0% | 27% | 11 | criticized challenger |
| identity-resolution | Acxiom | 0% | 29% | 14 | criticized challenger |
| identity-resolution | mParticle | 0% | 29% | 17 | criticized challenger |
| identity-resolution | TransUnion | 0% | 38% | 13 | criticized challenger |
| identity-resolution | Experian | 0% | 40% | 15 | criticized challenger |
| in-app-messaging-and-customer-communications | Intercom | 20% | 24% | 38 | accepted challenger |
| in-app-messaging-and-customer-communications | Userpilot | 16% | 9% | 32 | accepted challenger |
| in-app-messaging-and-customer-communications | OneSignal | 11% | 14% | 28 | accepted challenger |
| in-app-messaging-and-customer-communications | Product Fruits | 5% | 0% | 12 | accepted challenger |
| in-app-messaging-and-customer-communications | Customer.io | 5% | 6% | 16 | accepted challenger |
| in-app-messaging-and-customer-communications | Pushwoosh | 5% | 10% | 10 | accepted challenger |
| in-app-messaging-and-customer-communications | Appcues | 2% | 23% | 35 | accepted challenger |
| in-app-messaging-and-customer-communications | Pendo | 2% | 28% | 18 | criticized challenger |
| in-app-messaging-and-customer-communications | Braze | 2% | 38% | 26 | criticized challenger |
| in-app-messaging-and-customer-communications | CometChat | 0% | 5% | 20 | accepted challenger |
| in-app-messaging-and-customer-communications | UserGuiding | 0% | 15% | 13 | accepted challenger |
| in-app-messaging-and-customer-communications | CleverTap | 0% | 20% | 15 | accepted challenger |
| in-app-messaging-and-customer-communications | Chameleon | 0% | 21% | 14 | accepted challenger |
| in-app-messaging-and-customer-communications | MoEngage | 0% | 21% | 14 | accepted challenger |
| in-app-messaging-and-customer-communications | Sendbird | 0% | 38% | 13 | criticized challenger |
| influencer-platforms | Favikon | 27% | 0% | 23 | accepted challenger |
| influencer-platforms | Afluencer | 12% | 16% | 19 | accepted challenger |
| influencer-platforms | GRIN | 10% | 39% | 38 | criticized challenger |
| influencer-platforms | CreatorIQ | 8% | 41% | 37 | criticized challenger |
| influencer-platforms | Aspire | 6% | 29% | 31 | criticized challenger |
| influencer-platforms | Modash | 4% | 8% | 36 | accepted challenger |
| influencer-platforms | Influencity | 2% | 0% | 14 | accepted challenger |
| influencer-platforms | impact.com | 2% | 0% | 12 | accepted challenger |
| influencer-platforms | Collabstr | 2% | 18% | 11 | accepted challenger |
| influencer-platforms | Traackr | 2% | 23% | 22 | accepted challenger |
| influencer-platforms | Upfluence | 2% | 31% | 32 | criticized challenger |
| influencer-platforms | Shopify Collabs | 0% | 0% | 13 | accepted challenger |
| influencer-platforms | Heepsy | 0% | 0% | 12 | accepted challenger |
| influencer-platforms | HypeAuditor | 0% | 12% | 24 | accepted challenger |
| knowledge-base-and-self-service | Notion | 18% | 22% | 46 | accepted challenger |
| knowledge-base-and-self-service | Document360 | 14% | 5% | 37 | accepted challenger |
| knowledge-base-and-self-service | Freshdesk | 12% | 0% | 22 | accepted challenger |
| knowledge-base-and-self-service | Zendesk | 6% | 8% | 24 | accepted challenger |
| knowledge-base-and-self-service | Confluence | 6% | 14% | 44 | accepted challenger |
| knowledge-base-and-self-service | BookStack | 6% | 15% | 13 | accepted challenger |
| knowledge-base-and-self-service | Guru | 4% | 0% | 27 | accepted challenger |
| knowledge-base-and-self-service | Slab | 4% | 0% | 11 | accepted challenger |
| knowledge-base-and-self-service | Helpjuice | 4% | 14% | 21 | accepted challenger |
| knowledge-base-and-self-service | Slite | 2% | 0% | 23 | accepted challenger |
| knowledge-base-and-self-service | Intercom | 2% | 7% | 15 | accepted challenger |
| knowledge-base-and-self-service | Bloomfire | 0% | 0% | 12 | accepted challenger |
| knowledge-base-and-self-service | Help Scout | 0% | 0% | 17 | accepted challenger |
| knowledge-base-and-self-service | Nuclino | 0% | 6% | 17 | accepted challenger |
| knowledge-base-and-self-service | Zendesk Guide | 0% | 16% | 19 | accepted challenger |
| knowledge-base-and-self-service | Tettra | 0% | 20% | 15 | accepted challenger |
| landing-pages-and-interactive-content | Unbounce | 28% | 13% | 55 | accepted challenger |
| landing-pages-and-interactive-content | Outgrow | 12% | 0% | 10 | accepted challenger |
| landing-pages-and-interactive-content | Carrd | 12% | 9% | 32 | accepted challenger |
| landing-pages-and-interactive-content | Leadpages | 11% | 14% | 49 | accepted challenger |
| landing-pages-and-interactive-content | Instapage | 9% | 7% | 42 | accepted challenger |
| landing-pages-and-interactive-content | Landingi | 7% | 11% | 28 | accepted challenger |
| landing-pages-and-interactive-content | involve.me | 4% | 10% | 10 | accepted challenger |
| landing-pages-and-interactive-content | MailerLite | 2% | 0% | 14 | accepted challenger |
| landing-pages-and-interactive-content | HubSpot Landing Pages | 2% | 9% | 22 | accepted challenger |
| landing-pages-and-interactive-content | Swipe Pages | 0% | 0% | 19 | accepted challenger |
| landing-pages-and-interactive-content | Webflow | 0% | 9% | 22 | accepted challenger |
| landing-pages-and-interactive-content | GetResponse | 0% | 20% | 10 | accepted challenger |
| lead-routing-and-management | LeadAngel | 32% | 5% | 38 | endorsed leader |
| lead-routing-and-management | LeanData | 21% | 20% | 55 | accepted challenger |
| lead-routing-and-management | Chili Piper | 11% | 22% | 46 | accepted challenger |
| lead-routing-and-management | Zoho CRM | 5% | 7% | 14 | accepted challenger |
| lead-routing-and-management | HubSpot Sales Hub | 5% | 25% | 32 | criticized challenger |
| lead-routing-and-management | Distribution Engine | 4% | 0% | 18 | accepted challenger |
| lead-routing-and-management | Distributely | 4% | 0% | 10 | accepted challenger |
| lead-routing-and-management | Default | 2% | 13% | 23 | accepted challenger |
| lead-routing-and-management | Kubaru | 0% | 0% | 22 | accepted challenger |
| lead-routing-and-management | Traction Complete | 0% | 0% | 10 | accepted challenger |
| lead-routing-and-management | RevenueHero | 0% | 8% | 24 | accepted challenger |
| lead-routing-and-management | Freshsales | 0% | 10% | 10 | accepted challenger |
| lead-routing-and-management | Pipedrive | 0% | 36% | 14 | criticized challenger |
| lead-routing-and-management | Salesforce Lead Assignment Rules | 0% | 36% | 11 | criticized challenger |
| loyalty-advocacy-and-referrals | Smile.io | 24% | 19% | 36 | accepted challenger |
| loyalty-advocacy-and-referrals | Referral Rock | 22% | 0% | 23 | accepted challenger |
| loyalty-advocacy-and-referrals | Influitive | 10% | 17% | 23 | accepted challenger |
| loyalty-advocacy-and-referrals | GrowSurf | 5% | 0% | 14 | accepted challenger |
| loyalty-advocacy-and-referrals | Referral Factory | 5% | 8% | 12 | accepted challenger |
| loyalty-advocacy-and-referrals | Ambassador | 5% | 16% | 19 | accepted challenger |
| loyalty-advocacy-and-referrals | SlapFive | 2% | 0% | 13 | accepted challenger |
| loyalty-advocacy-and-referrals | Zinrelo | 2% | 0% | 10 | accepted challenger |
| loyalty-advocacy-and-referrals | Open Loyalty | 2% | 0% | 14 | accepted challenger |
| loyalty-advocacy-and-referrals | Salesforce Loyalty Management | 0% | 0% | 11 | accepted challenger |
| loyalty-advocacy-and-referrals | Talon.One | 0% | 0% | 11 | accepted challenger |
| loyalty-advocacy-and-referrals | Annex Cloud | 0% | 13% | 15 | accepted challenger |
| loyalty-advocacy-and-referrals | Extole | 0% | 13% | 15 | accepted challenger |
| loyalty-advocacy-and-referrals | Friendbuy | 0% | 23% | 22 | accepted challenger |
| loyalty-advocacy-and-referrals | LoyaltyLion | 0% | 25% | 28 | criticized challenger |
| loyalty-advocacy-and-referrals | ReferralCandy | 0% | 28% | 25 | criticized challenger |
| loyalty-advocacy-and-referrals | Yotpo Loyalty & Referrals | 0% | 30% | 10 | criticized challenger |
| loyalty-advocacy-and-referrals | Yotpo | 0% | 38% | 21 | criticized challenger |
| marketing-automation | HubSpot Marketing Hub | 55% | 19% | 57 | endorsed leader |
| marketing-automation | Brevo | 26% | 0% | 28 | accepted challenger |
| marketing-automation | ActiveCampaign | 13% | 5% | 56 | accepted challenger |
| marketing-automation | Adobe Marketo Engage | 4% | 45% | 44 | criticized challenger |
| marketing-automation | Customer.io | 0% | 0% | 19 | accepted challenger |
| marketing-automation | Omnisend | 0% | 0% | 16 | accepted challenger |
| marketing-automation | Klaviyo | 0% | 12% | 26 | accepted challenger |
| marketing-automation | Salesforce Marketing Cloud Account Engagement | 0% | 17% | 29 | accepted challenger |
| marketing-automation | Salesforce Marketing Cloud | 0% | 57% | 14 | criticized challenger |
| marketing-automation | Mailchimp | 0% | 59% | 27 | criticized challenger |
| marketing-automation | Oracle Eloqua | 0% | 60% | 10 | criticized challenger |
| marketing-cms | WordPress | 33% | 24% | 68 | endorsed leader |
| marketing-cms | Webflow | 22% | 4% | 50 | accepted challenger |
| marketing-cms | HubSpot Content Hub | 22% | 10% | 48 | accepted challenger |
| marketing-cms | Contentful | 10% | 8% | 39 | accepted challenger |
| marketing-cms | Sanity | 6% | 7% | 27 | accepted challenger |
| marketing-cms | Wix | 2% | 41% | 29 | criticized challenger |
| marketing-cms | Strapi | 0% | 0% | 13 | accepted challenger |
| marketing-cms | Shopify | 0% | 9% | 11 | accepted challenger |
| marketing-cms | Squarespace | 0% | 55% | 22 | criticized challenger |
| marketing-cms | Drupal | 0% | 56% | 25 | criticized challenger |
| marketing-cms | Adobe Experience Manager | 0% | 59% | 17 | criticized challenger |
| marketing-cms | Sitecore | 0% | 69% | 13 | criticized challenger |
| marketing-cms | Joomla | 0% | 80% | 10 | criticized challenger |
| meeting-scheduling | Calendly | 59% | 13% | 60 | endorsed leader |
| meeting-scheduling | HubSpot Meetings | 14% | 7% | 44 | accepted challenger |
| meeting-scheduling | Chili Piper | 12% | 21% | 34 | accepted challenger |
| meeting-scheduling | RevenueHero | 4% | 0% | 12 | accepted challenger |
| meeting-scheduling | Cal.com | 4% | 0% | 36 | accepted challenger |
| meeting-scheduling | SavvyCal | 0% | 5% | 20 | accepted challenger |
| meeting-scheduling | Acuity Scheduling | 0% | 21% | 14 | accepted challenger |
| meeting-scheduling | Microsoft Bookings | 0% | 29% | 14 | criticized challenger |
| meeting-scheduling | Doodle | 0% | 30% | 20 | criticized challenger |
| mobile-apps | Customer.io | 15% | 0% | 12 | accepted challenger |
| mobile-apps | Meta Advantage+ App Campaigns | 15% | 10% | 20 | accepted challenger |
| mobile-apps | CleverTap | 11% | 9% | 23 | accepted challenger |
| mobile-apps | Google App Campaigns | 9% | 0% | 17 | accepted challenger |
| mobile-apps | OneSignal | 9% | 3% | 35 | accepted challenger |
| mobile-apps | Braze | 9% | 24% | 34 | accepted challenger |
| mobile-apps | AppsFlyer | 7% | 3% | 36 | accepted challenger |
| mobile-apps | MoEngage | 7% | 12% | 17 | accepted challenger |
| mobile-apps | Branch | 2% | 4% | 28 | accepted challenger |
| mobile-apps | Singular | 0% | 0% | 19 | accepted challenger |
| mobile-apps | Apple Search Ads | 0% | 0% | 16 | accepted challenger |
| mobile-apps | Adjust | 0% | 3% | 33 | accepted challenger |
| mobile-apps | Airship | 0% | 15% | 13 | accepted challenger |
| mobile-apps | TikTok Ads | 0% | 20% | 10 | accepted challenger |
| mobile-apps | Iterable | 0% | 27% | 11 | criticized challenger |
| mobile-apps | AppLovin | 0% | 56% | 16 | criticized challenger |
| mobile-marketing-and-push | Customer.io | 34% | 7% | 27 | endorsed leader |
| mobile-marketing-and-push | OneSignal | 34% | 12% | 51 | endorsed leader |
| mobile-marketing-and-push | Omnisend | 4% | 6% | 17 | accepted challenger |
| mobile-marketing-and-push | Braze | 4% | 34% | 41 | criticized challenger |
| mobile-marketing-and-push | CleverTap | 2% | 18% | 17 | accepted challenger |
| mobile-marketing-and-push | MoEngage | 2% | 18% | 11 | accepted challenger |
| mobile-marketing-and-push | ActiveCampaign | 0% | 0% | 10 | accepted challenger |
| mobile-marketing-and-push | Courier | 0% | 0% | 20 | accepted challenger |
| mobile-marketing-and-push | SlickText | 0% | 0% | 10 | accepted challenger |
| mobile-marketing-and-push | SimpleTexting | 0% | 9% | 11 | accepted challenger |
| mobile-marketing-and-push | Twilio Programmable Messaging | 0% | 13% | 23 | accepted challenger |
| mobile-marketing-and-push | Postscript | 0% | 14% | 14 | accepted challenger |
| mobile-marketing-and-push | Pushwoosh | 0% | 17% | 12 | accepted challenger |
| mobile-marketing-and-push | Klaviyo | 0% | 24% | 25 | accepted challenger |
| mobile-marketing-and-push | Attentive | 0% | 25% | 24 | criticized challenger |
| mobile-marketing-and-push | Airship | 0% | 32% | 22 | criticized challenger |
| mobile-marketing-and-push | Iterable | 0% | 42% | 19 | criticized challenger |
| native-and-content-advertising | StackAdapt | 23% | 5% | 40 | accepted challenger |
| native-and-content-advertising | MGID | 20% | 21% | 47 | accepted challenger |
| native-and-content-advertising | Teads | 14% | 23% | 70 | accepted challenger |
| native-and-content-advertising | Revcontent | 14% | 23% | 47 | accepted challenger |
| native-and-content-advertising | Taboola | 11% | 36% | 59 | criticized challenger |
| native-and-content-advertising | Sharethrough | 0% | 0% | 11 | accepted challenger |
| native-and-content-advertising | TripleLift | 0% | 0% | 17 | accepted challenger |
| native-and-content-advertising | Nativo | 0% | 7% | 28 | accepted challenger |
| partner-relationship-management | PartnerPortal.io | 24% | 0% | 26 | accepted challenger |
| partner-relationship-management | Channeltivity | 24% | 5% | 37 | accepted challenger |
| partner-relationship-management | JourneyBee | 18% | 0% | 22 | accepted challenger |
| partner-relationship-management | Impartner | 7% | 41% | 34 | criticized challenger |
| partner-relationship-management | PartnerStack | 4% | 22% | 45 | accepted challenger |
| partner-relationship-management | Kiflo | 2% | 5% | 38 | accepted challenger |
| partner-relationship-management | Channelscaler | 2% | 16% | 38 | accepted challenger |
| partner-relationship-management | ZINFI | 2% | 33% | 18 | criticized challenger |
| partner-relationship-management | Salesforce PRM | 2% | 35% | 37 | criticized challenger |
| partner-relationship-management | Impartner PRM | 2% | 41% | 17 | criticized challenger |
| partner-relationship-management | Introw | 0% | 0% | 14 | accepted challenger |
| partner-relationship-management | Magentrix | 0% | 14% | 14 | accepted challenger |
| partner-relationship-management | Unifyr | 0% | 27% | 15 | criticized challenger |
| partner-relationship-management | impact.com | 0% | 38% | 13 | criticized challenger |
| pr-and-media-monitoring | Muck Rack | 24% | 17% | 53 | accepted challenger |
| pr-and-media-monitoring | Semrush AI PR Toolkit | 20% | 5% | 38 | accepted challenger |
| pr-and-media-monitoring | Awario | 16% | 7% | 14 | accepted challenger |
| pr-and-media-monitoring | Brand24 | 14% | 2% | 41 | accepted challenger |
| pr-and-media-monitoring | Agility PR Solutions | 12% | 11% | 28 | accepted challenger |
| pr-and-media-monitoring | Mention | 4% | 17% | 24 | accepted challenger |
| pr-and-media-monitoring | Meltwater | 4% | 43% | 56 | criticized challenger |
| pr-and-media-monitoring | Onclusive | 0% | 8% | 12 | accepted challenger |
| pr-and-media-monitoring | Talkwalker | 0% | 14% | 14 | accepted challenger |
| pr-and-media-monitoring | Google Alerts | 0% | 19% | 16 | accepted challenger |
| pr-and-media-monitoring | Brandwatch | 0% | 32% | 25 | criticized challenger |
| pr-and-media-monitoring | CisionOne | 0% | 36% | 11 | criticized challenger |
| pr-and-media-monitoring | Cision | 0% | 55% | 44 | criticized challenger |
| print | Postalytics | 54% | 7% | 54 | endorsed leader |
| print | Lob | 9% | 27% | 48 | criticized challenger |
| print | Stannp | 7% | 0% | 21 | accepted challenger |
| print | PostGrid | 7% | 25% | 40 | criticized challenger |
| print | Sendoso | 4% | 22% | 45 | accepted challenger |
| print | Click2Mail | 4% | 25% | 24 | criticized challenger |
| print | PFL | 4% | 26% | 23 | criticized challenger |
| print | Mailjoy | 2% | 11% | 19 | accepted challenger |
| print | Reachdesk | 2% | 18% | 22 | accepted challenger |
| print | Postal | 0% | 6% | 18 | accepted challenger |
| print | Postie | 0% | 31% | 13 | criticized challenger |
| product-analytics | Amplitude | 30% | 21% | 62 | accepted challenger |
| product-analytics | Mixpanel | 28% | 17% | 60 | accepted challenger |
| product-analytics | PostHog | 21% | 4% | 56 | accepted challenger |
| product-analytics | Pendo | 11% | 11% | 45 | accepted challenger |
| product-analytics | LogRocket | 2% | 10% | 10 | accepted challenger |
| product-analytics | Google Analytics 4 | 2% | 61% | 23 | criticized challenger |
| product-analytics | Fullstory | 0% | 21% | 14 | accepted challenger |
| product-analytics | Heap | 0% | 37% | 41 | criticized challenger |
| programmatic-and-display-advertising | StackAdapt | 61% | 7% | 54 | endorsed leader |
| programmatic-and-display-advertising | AdRoll | 13% | 10% | 10 | accepted challenger |
| programmatic-and-display-advertising | The Trade Desk | 11% | 41% | 56 | criticized challenger |
| programmatic-and-display-advertising | Choozle | 4% | 23% | 13 | accepted challenger |
| programmatic-and-display-advertising | Demandbase | 2% | 29% | 17 | criticized challenger |
| programmatic-and-display-advertising | Hey Sid | 0% | 0% | 11 | accepted challenger |
| programmatic-and-display-advertising | LinkedIn Campaign Manager | 0% | 0% | 10 | accepted challenger |
| programmatic-and-display-advertising | Basis | 0% | 7% | 15 | accepted challenger |
| programmatic-and-display-advertising | Simpli.fi | 0% | 10% | 10 | accepted challenger |
| programmatic-and-display-advertising | Google Display & Video 360 | 0% | 21% | 28 | accepted challenger |
| programmatic-and-display-advertising | Amazon DSP | 0% | 24% | 34 | accepted challenger |
| programmatic-and-display-advertising | Adobe Advertising | 0% | 31% | 13 | criticized challenger |
| programmatic-and-display-advertising | MediaMath | 0% | 50% | 10 | criticized challenger |
| programmatic-and-display-advertising | DV360 | 0% | 59% | 22 | criticized challenger |
| proposal-software | PandaDoc | 49% | 17% | 58 | endorsed leader |
| proposal-software | Proposify | 13% | 17% | 54 | accepted challenger |
| proposal-software | Qwilr | 4% | 7% | 44 | accepted challenger |
| proposal-software | DealHub | 2% | 6% | 18 | accepted challenger |
| proposal-software | Bonsai | 2% | 9% | 11 | accepted challenger |
| proposal-software | Proposable | 2% | 10% | 10 | accepted challenger |
| proposal-software | Loopio | 2% | 11% | 18 | accepted challenger |
| proposal-software | Better Proposals | 2% | 15% | 34 | accepted challenger |
| proposal-software | Responsive | 0% | 6% | 16 | accepted challenger |
| proposal-software | GetAccept | 0% | 12% | 25 | accepted challenger |
| referral-and-partner-programs | PartnerStack | 19% | 10% | 21 | accepted challenger |
| referral-and-partner-programs | Referral Rock | 15% | 3% | 34 | accepted challenger |
| referral-and-partner-programs | ReferralCandy | 10% | 10% | 31 | accepted challenger |
| referral-and-partner-programs | Ambassador | 8% | 9% | 22 | accepted challenger |
| referral-and-partner-programs | Viral Loops | 4% | 20% | 20 | accepted challenger |
| referral-and-partner-programs | FirstPromoter | 2% | 6% | 16 | accepted challenger |
| referral-and-partner-programs | Referral Factory | 2% | 15% | 13 | accepted challenger |
| referral-and-partner-programs | GrowSurf | 0% | 11% | 27 | accepted challenger |
| referral-and-partner-programs | Extole | 0% | 12% | 16 | accepted challenger |
| referral-and-partner-programs | Friendbuy | 0% | 15% | 26 | accepted challenger |
| referral-and-partner-programs | Talkable | 0% | 17% | 12 | accepted challenger |
| retail-proximity-and-iot-marketing | Radar | 19% | 7% | 30 | accepted challenger |
| retail-proximity-and-iot-marketing | GroundTruth | 9% | 0% | 15 | accepted challenger |
| retail-proximity-and-iot-marketing | PlotProjects | 6% | 0% | 20 | accepted challenger |
| retail-proximity-and-iot-marketing | Foursquare | 6% | 4% | 26 | accepted challenger |
| retail-proximity-and-iot-marketing | Estimote | 2% | 5% | 21 | accepted challenger |
| retail-proximity-and-iot-marketing | Kontakt.io | 2% | 7% | 27 | accepted challenger |
| retail-proximity-and-iot-marketing | InMarket | 2% | 10% | 10 | accepted challenger |
| retail-proximity-and-iot-marketing | Bluedot | 0% | 8% | 13 | accepted challenger |
| revenue-intelligence-and-forecasting | Avoma | 20% | 0% | 31 | accepted challenger |
| revenue-intelligence-and-forecasting | Clari Copilot | 18% | 35% | 62 | criticized challenger |
| revenue-intelligence-and-forecasting | HubSpot Sales Hub | 16% | 0% | 28 | accepted challenger |
| revenue-intelligence-and-forecasting | Gong | 9% | 31% | 55 | criticized challenger |
| revenue-intelligence-and-forecasting | BoostUp | 7% | 0% | 17 | accepted challenger |
| revenue-intelligence-and-forecasting | Pipedrive | 4% | 0% | 11 | accepted challenger |
| revenue-intelligence-and-forecasting | Revenue Grid | 2% | 7% | 30 | accepted challenger |
| revenue-intelligence-and-forecasting | Revenue.io | 2% | 12% | 17 | accepted challenger |
| revenue-intelligence-and-forecasting | Salesloft | 2% | 14% | 21 | accepted challenger |
| revenue-intelligence-and-forecasting | Salesforce Revenue Intelligence | 0% | 0% | 10 | accepted challenger |
| revenue-intelligence-and-forecasting | Aviso | 0% | 18% | 11 | accepted challenger |
| revenue-intelligence-and-forecasting | Chorus by ZoomInfo | 0% | 33% | 18 | criticized challenger |
| revenue-intelligence-and-forecasting | People.ai | 0% | 33% | 18 | criticized challenger |
| review-and-reputation-management | Birdeye | 26% | 22% | 49 | accepted challenger |
| review-and-reputation-management | Reviewflowz | 11% | 0% | 17 | accepted challenger |
| review-and-reputation-management | ReviewTrackers | 9% | 0% | 23 | accepted challenger |
| review-and-reputation-management | ReviewGrower | 4% | 0% | 13 | accepted challenger |
| review-and-reputation-management | Reputation | 4% | 27% | 37 | criticized challenger |
| review-and-reputation-management | NiceJob | 2% | 0% | 21 | accepted challenger |
| review-and-reputation-management | REVIEWS.io | 0% | 0% | 10 | accepted challenger |
| review-and-reputation-management | BrightLocal | 0% | 0% | 14 | accepted challenger |
| review-and-reputation-management | Yotpo | 0% | 7% | 15 | accepted challenger |
| review-and-reputation-management | SOCi | 0% | 8% | 12 | accepted challenger |
| review-and-reputation-management | GatherUp | 0% | 10% | 10 | accepted challenger |
| review-and-reputation-management | Yext | 0% | 15% | 13 | accepted challenger |
| review-and-reputation-management | Trustpilot | 0% | 17% | 23 | accepted challenger |
| review-and-reputation-management | Podium | 0% | 32% | 41 | criticized challenger |
| sales-coaching-and-training | SalesHood | 27% | 3% | 38 | accepted challenger |
| sales-coaching-and-training | MindTickle | 10% | 28% | 47 | criticized challenger |
| sales-coaching-and-training | Gong | 10% | 29% | 41 | criticized challenger |
| sales-coaching-and-training | 360Learning | 8% | 0% | 22 | accepted challenger |
| sales-coaching-and-training | Avoma | 4% | 0% | 12 | accepted challenger |
| sales-coaching-and-training | Spekit | 4% | 8% | 13 | accepted challenger |
| sales-coaching-and-training | Fathom | 4% | 8% | 12 | accepted challenger |
| sales-coaching-and-training | Chorus by ZoomInfo | 4% | 15% | 26 | accepted challenger |
| sales-coaching-and-training | PitchMonster | 2% | 0% | 11 | accepted challenger |
| sales-coaching-and-training | Clari Copilot | 2% | 7% | 15 | accepted challenger |
| sales-coaching-and-training | Hyperbound | 0% | 0% | 10 | accepted challenger |
| sales-coaching-and-training | Allego | 0% | 7% | 29 | accepted challenger |
| sales-coaching-and-training | Second Nature | 0% | 7% | 14 | accepted challenger |
| sales-coaching-and-training | Showpad | 0% | 10% | 10 | accepted challenger |
| sales-coaching-and-training | Salesloft | 0% | 11% | 18 | accepted challenger |
| sales-coaching-and-training | Highspot | 0% | 33% | 18 | criticized challenger |
| sales-coaching-and-training | Seismic | 0% | 38% | 16 | criticized challenger |
| sales-commissions-and-incentive-compensation | Everstage | 25% | 4% | 49 | accepted challenger |
| sales-commissions-and-incentive-compensation | CaptivateIQ | 24% | 18% | 57 | accepted challenger |
| sales-commissions-and-incentive-compensation | Qobra | 18% | 0% | 41 | accepted challenger |
| sales-commissions-and-incentive-compensation | Commissionly | 14% | 8% | 12 | accepted challenger |
| sales-commissions-and-incentive-compensation | Sales Cookie | 8% | 9% | 11 | accepted challenger |
| sales-commissions-and-incentive-compensation | Performio | 4% | 6% | 36 | accepted challenger |
| sales-commissions-and-incentive-compensation | QuotaPath | 4% | 6% | 47 | accepted challenger |
| sales-commissions-and-incentive-compensation | Visdum | 2% | 9% | 23 | accepted challenger |
| sales-commissions-and-incentive-compensation | Centify | 0% | 0% | 10 | accepted challenger |
| sales-commissions-and-incentive-compensation | Salesforce Spiff | 0% | 23% | 47 | accepted challenger |
| sales-commissions-and-incentive-compensation | Xactly Incent | 0% | 35% | 17 | criticized challenger |
| sales-commissions-and-incentive-compensation | Varicent | 0% | 47% | 17 | criticized challenger |
| sales-commissions-and-incentive-compensation | Xactly | 0% | 59% | 22 | criticized challenger |
| sales-dialers-and-calling | Aloware | 18% | 0% | 27 | accepted challenger |
| sales-dialers-and-calling | CloudTalk | 16% | 5% | 38 | accepted challenger |
| sales-dialers-and-calling | Allo | 14% | 0% | 12 | accepted challenger |
| sales-dialers-and-calling | JustCall | 14% | 5% | 41 | accepted challenger |
| sales-dialers-and-calling | Nooks | 7% | 10% | 31 | accepted challenger |
| sales-dialers-and-calling | Aircall | 7% | 14% | 29 | accepted challenger |
| sales-dialers-and-calling | Orum | 7% | 22% | 37 | accepted challenger |
| sales-dialers-and-calling | Kixie | 5% | 14% | 29 | accepted challenger |
| sales-dialers-and-calling | Dialpad | 2% | 9% | 23 | accepted challenger |
| sales-dialers-and-calling | Skipcall | 0% | 8% | 13 | accepted challenger |
| sales-dialers-and-calling | PhoneBurner | 0% | 14% | 22 | accepted challenger |
| sales-dialers-and-calling | Five9 | 0% | 30% | 10 | criticized challenger |
| sales-enablement-and-content | Dock | 19% | 0% | 28 | accepted challenger |
| sales-enablement-and-content | HubSpot Sales Hub | 19% | 7% | 30 | accepted challenger |
| sales-enablement-and-content | Paperflite | 12% | 0% | 10 | accepted challenger |
| sales-enablement-and-content | Showpad | 8% | 33% | 43 | criticized challenger |
| sales-enablement-and-content | Highspot | 8% | 49% | 55 | criticized challenger |
| sales-enablement-and-content | Seismic | 8% | 59% | 51 | criticized challenger |
| sales-enablement-and-content | SalesHood | 4% | 0% | 19 | accepted challenger |
| sales-enablement-and-content | MindTickle | 4% | 21% | 39 | accepted challenger |
| sales-enablement-and-content | Spekit | 2% | 3% | 29 | accepted challenger |
| sales-enablement-and-content | Allego | 2% | 10% | 31 | accepted challenger |
| sales-enablement-and-content | Gong | 0% | 36% | 22 | criticized challenger |
| sales-enablement-and-content | Bigtincan | 0% | 50% | 12 | criticized challenger |
| sales-engagement | Salesloft | 35% | 25% | 64 | criticized default |
| sales-engagement | Apollo.io | 33% | 16% | 57 | endorsed leader |
| sales-engagement | Outreach | 15% | 31% | 62 | criticized challenger |
| sales-engagement | HubSpot Sales Hub | 8% | 4% | 48 | accepted challenger |
| sales-engagement | Klenty | 4% | 6% | 17 | accepted challenger |
| sales-engagement | Instantly | 2% | 20% | 15 | accepted challenger |
| sales-engagement | Groove | 0% | 8% | 12 | accepted challenger |
| sales-engagement | Reply.io | 0% | 11% | 19 | accepted challenger |
| sales-engagement | Mixmax | 0% | 11% | 18 | accepted challenger |
| sales-engagement | ZoomInfo | 0% | 17% | 12 | accepted challenger |
| sales-intelligence-and-contact-data | Apollo.io | 76% | 16% | 67 | endorsed leader |
| sales-intelligence-and-contact-data | ZoomInfo | 17% | 44% | 61 | criticized challenger |
| sales-intelligence-and-contact-data | UpLead | 5% | 3% | 33 | accepted challenger |
| sales-intelligence-and-contact-data | Cognism | 2% | 12% | 48 | accepted challenger |
| sales-intelligence-and-contact-data | HubSpot Breeze Intelligence | 0% | 0% | 10 | accepted challenger |
| sales-intelligence-and-contact-data | Clay | 0% | 0% | 14 | accepted challenger |
| sales-intelligence-and-contact-data | LinkedIn Sales Navigator | 0% | 0% | 14 | accepted challenger |
| sales-intelligence-and-contact-data | Salesmotion | 0% | 0% | 13 | accepted challenger |
| sales-intelligence-and-contact-data | Hunter | 0% | 0% | 12 | accepted challenger |
| sales-intelligence-and-contact-data | Demandbase | 0% | 18% | 11 | accepted challenger |
| sales-intelligence-and-contact-data | Lusha | 0% | 21% | 48 | accepted challenger |
| sales-intelligence-and-contact-data | 6sense | 0% | 25% | 20 | criticized challenger |
| sales-intelligence-and-contact-data | Seamless.AI | 0% | 53% | 19 | criticized challenger |
| search-and-social-advertising-platforms | Google Ads | 10% | 6% | 31 | accepted challenger |
| search-and-social-advertising-platforms | LinkedIn Campaign Manager | 9% | 5% | 21 | accepted challenger |
| search-and-social-advertising-platforms | Optmyzr | 9% | 6% | 35 | accepted challenger |
| search-and-social-advertising-platforms | Adzooma | 9% | 8% | 12 | accepted challenger |
| search-and-social-advertising-platforms | Meta Ads | 5% | 5% | 20 | accepted challenger |
| search-and-social-advertising-platforms | Marin Software | 5% | 22% | 27 | accepted challenger |
| search-and-social-advertising-platforms | Skai | 3% | 27% | 26 | criticized challenger |
| search-and-social-advertising-platforms | WordStream | 3% | 29% | 17 | criticized challenger |
| search-and-social-advertising-platforms | Opteo | 2% | 10% | 10 | accepted challenger |
| search-and-social-advertising-platforms | Smartly | 2% | 13% | 15 | accepted challenger |
| search-and-social-advertising-platforms | AdEspresso | 2% | 33% | 18 | criticized challenger |
| search-and-social-advertising-platforms | Adalysis | 0% | 8% | 13 | accepted challenger |
| search-and-social-advertising-platforms | Madgicx | 0% | 27% | 15 | criticized challenger |
| seo-content-optimization | Surfer SEO | 25% | 12% | 56 | accepted challenger |
| seo-content-optimization | Semrush | 20% | 23% | 43 | accepted challenger |
| seo-content-optimization | Ubersuggest | 12% | 20% | 15 | accepted challenger |
| seo-content-optimization | SE Ranking | 6% | 8% | 24 | accepted challenger |
| seo-content-optimization | Clearscope | 6% | 16% | 50 | accepted challenger |
| seo-content-optimization | Frase | 4% | 7% | 41 | accepted challenger |
| seo-content-optimization | Ahrefs | 4% | 14% | 51 | accepted challenger |
| seo-content-optimization | NeuronWriter | 2% | 0% | 11 | accepted challenger |
| seo-content-optimization | Conductor | 2% | 10% | 10 | accepted challenger |
| seo-content-optimization | BrightEdge | 2% | 20% | 10 | accepted challenger |
| seo-content-optimization | Screaming Frog | 0% | 0% | 11 | accepted challenger |
| seo-content-optimization | Google Search Console | 0% | 0% | 18 | accepted challenger |
| seo-content-optimization | Google Analytics 4 | 0% | 0% | 11 | accepted challenger |
| seo-content-optimization | Yoast SEO | 0% | 0% | 11 | accepted challenger |
| seo-content-optimization | Moz | 0% | 9% | 11 | accepted challenger |
| seo-content-optimization | MarketMuse | 0% | 16% | 32 | accepted challenger |
| social-media-management | Sprout Social | 37% | 14% | 56 | endorsed leader |
| social-media-management | Buffer | 20% | 14% | 44 | accepted challenger |
| social-media-management | Agorapulse | 15% | 0% | 36 | accepted challenger |
| social-media-management | Oktopost | 9% | 5% | 19 | accepted challenger |
| social-media-management | Metricool | 7% | 5% | 21 | accepted challenger |
| social-media-management | Sendible | 2% | 0% | 23 | accepted challenger |
| social-media-management | SocialPilot | 2% | 9% | 23 | accepted challenger |
| social-media-management | Hootsuite | 2% | 25% | 55 | criticized challenger |
| social-media-management | Vista Social | 0% | 0% | 10 | accepted challenger |
| social-media-management | Zoho Social | 0% | 6% | 16 | accepted challenger |
| social-media-management | Later | 0% | 12% | 24 | accepted challenger |
| social-media-management | Sprinklr | 0% | 62% | 16 | criticized challenger |
| tag-management | Google Tag Manager | 77% | 19% | 72 | endorsed leader |
| tag-management | Tealium iQ | 9% | 36% | 36 | criticized challenger |
| tag-management | Tealium | 4% | 32% | 19 | criticized challenger |
| tag-management | Adobe Experience Platform Tags | 2% | 23% | 43 | accepted challenger |
| tag-management | Matomo Tag Manager | 0% | 0% | 24 | accepted challenger |
| tag-management | Piwik PRO Tag Manager | 0% | 0% | 12 | accepted challenger |
| tag-management | Matomo | 0% | 0% | 15 | accepted challenger |
| tag-management | Piwik PRO | 0% | 9% | 33 | accepted challenger |
| tag-management | Segment | 0% | 10% | 31 | accepted challenger |
| tag-management | Ensighten | 0% | 47% | 15 | criticized challenger |
| territory-and-quota-planning | CaptivateIQ | 30% | 9% | 44 | endorsed leader |
| territory-and-quota-planning | Fullcast | 18% | 6% | 33 | accepted challenger |
| territory-and-quota-planning | Everstage | 4% | 0% | 12 | accepted challenger |
| territory-and-quota-planning | QuotaPath | 4% | 4% | 23 | accepted challenger |
| territory-and-quota-planning | Maptive | 2% | 5% | 21 | accepted challenger |
| territory-and-quota-planning | eSpatial | 2% | 11% | 28 | accepted challenger |
| territory-and-quota-planning | Varicent | 2% | 44% | 36 | criticized challenger |
| territory-and-quota-planning | Badger Maps | 0% | 10% | 10 | accepted challenger |
| territory-and-quota-planning | Salesforce Maps | 0% | 23% | 22 | accepted challenger |
| territory-and-quota-planning | Anaplan | 0% | 47% | 38 | criticized challenger |
| territory-and-quota-planning | Xactly | 0% | 55% | 22 | criticized challenger |
| video-advertising | StackAdapt | 24% | 3% | 31 | accepted challenger |
| video-advertising | YouTube Ads | 17% | 15% | 41 | accepted challenger |
| video-advertising | LinkedIn Campaign Manager | 15% | 8% | 12 | accepted challenger |
| video-advertising | Meta Ads | 11% | 4% | 28 | accepted challenger |
| video-advertising | Vibe.co | 7% | 0% | 28 | accepted challenger |
| video-advertising | TikTok Ads | 7% | 30% | 33 | criticized challenger |
| video-advertising | LinkedIn Video Ads | 4% | 18% | 11 | accepted challenger |
| video-advertising | MNTN | 0% | 0% | 22 | accepted challenger |
| video-advertising | The Trade Desk | 0% | 38% | 24 | criticized challenger |
| video-marketing-and-hosting | Wistia | 56% | 12% | 68 | endorsed leader |
| video-marketing-and-hosting | Vidyard | 16% | 15% | 53 | accepted challenger |
| video-marketing-and-hosting | YouTube | 15% | 50% | 46 | criticized challenger |
| video-marketing-and-hosting | Vimeo | 7% | 24% | 68 | accepted challenger |
| video-marketing-and-hosting | Gumlet | 4% | 3% | 33 | accepted challenger |
| video-marketing-and-hosting | SproutVideo | 0% | 9% | 22 | accepted challenger |
| video-marketing-and-hosting | Loom | 0% | 17% | 12 | accepted challenger |
| video-marketing-and-hosting | Brightcove | 0% | 42% | 31 | criticized challenger |
| webinar-virtual-events | Livestorm | 23% | 9% | 47 | accepted challenger |
| webinar-virtual-events | Demio | 20% | 13% | 47 | accepted challenger |
| webinar-virtual-events | Goldcast | 14% | 5% | 20 | accepted challenger |
| webinar-virtual-events | Zoho Webinar | 11% | 0% | 11 | accepted challenger |
| webinar-virtual-events | GoTo Webinar | 7% | 23% | 35 | accepted challenger |
| webinar-virtual-events | Zoom Webinars | 5% | 29% | 62 | criticized challenger |
| webinar-virtual-events | BigMarker | 2% | 5% | 21 | accepted challenger |
| webinar-virtual-events | ClickMeeting | 2% | 15% | 13 | accepted challenger |
| webinar-virtual-events | Bizzabo | 2% | 17% | 12 | accepted challenger |
| webinar-virtual-events | ON24 | 2% | 30% | 37 | criticized challenger |
| webinar-virtual-events | Airmeet | 0% | 0% | 14 | accepted challenger |
| webinar-virtual-events | Whova | 0% | 0% | 12 | accepted challenger |
| webinar-virtual-events | Microsoft Teams | 0% | 0% | 13 | accepted challenger |
| webinar-virtual-events | Google Meet | 0% | 0% | 11 | accepted challenger |
| webinar-virtual-events | WebinarNinja | 0% | 13% | 15 | accepted challenger |
| webinar-virtual-events | vFairs | 0% | 17% | 12 | accepted challenger |
| webinar-virtual-events | Webex Webinars | 0% | 20% | 20 | accepted challenger |
| webinar-virtual-events | RingCentral Events | 0% | 21% | 24 | accepted challenger |
| webinar-virtual-events | WebinarJam | 0% | 33% | 21 | criticized challenger |
| workflow-automation-and-ipaas | Workato | 38% | 13% | 53 | endorsed leader |
| workflow-automation-and-ipaas | Make | 17% | 17% | 48 | accepted challenger |
| workflow-automation-and-ipaas | Celigo | 12% | 0% | 18 | accepted challenger |
| workflow-automation-and-ipaas | n8n | 12% | 18% | 44 | accepted challenger |
| workflow-automation-and-ipaas | SnapLogic | 6% | 0% | 10 | accepted challenger |
| workflow-automation-and-ipaas | Boomi | 6% | 12% | 26 | accepted challenger |
| workflow-automation-and-ipaas | Tray.ai | 4% | 13% | 23 | accepted challenger |
| workflow-automation-and-ipaas | Pabbly Connect | 2% | 18% | 11 | accepted challenger |
| workflow-automation-and-ipaas | Activepieces | 0% | 0% | 11 | accepted challenger |
| workflow-automation-and-ipaas | Microsoft Power Automate | 0% | 21% | 34 | accepted challenger |
| workflow-automation-and-ipaas | MuleSoft | 0% | 59% | 22 | criticized challenger |
| workflow-automation-and-ipaas | Zapier | 0% | 61% | 56 | criticized challenger |

## Treatment of lab-affiliated products by model

Self-preference is only measurable with a control group: how the lab's own model treats its products compared with how every other model treats the same products. Anthropic have no products in the covered categories with enough labels to measure, so nothing is claimed about them.

**OpenAI products** (2 products, 10 labels). Cells are positive/negative/all labels.

| Product | Claude Haiku 4.5 | GPT-5.4 mini | Gemini 3.5 Flash | Perplexity Sonar | Grok 4.1 Fast | Mistral Small | DeepSeek V4 Flash | Llama 4 Maverick | Qwen 3.7 Flash | Kimi K2 | GLM 4.7 FlashX | MiniMax M2.5 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ChatGPT |  |  | 1/1/2 | 0/1/1 | 1/0/1 |  |  | 1/0/1 |  | 1/0/1 | 1/0/1 | 1/0/1 |
| ChatGPT/Claude |  |  |  |  |  | 1/0/1 | 1/0/1 |  |  |  |  |  |

Mean label weight on OpenAI products: GPT-5.4 mini +0.00 over 0 labels; the other 11 models +0.80 over 10 labels. Weights run from +3 (first choice) to -3 (hard negative). A gap under about half a point on this few labels is not a finding.

**Google products** (50 products, 695 labels). Cells are positive/negative/all labels.

| Product | Claude Haiku 4.5 | GPT-5.4 mini | Gemini 3.5 Flash | Perplexity Sonar | Grok 4.1 Fast | Mistral Small | DeepSeek V4 Flash | Llama 4 Maverick | Qwen 3.7 Flash | Kimi K2 | GLM 4.7 FlashX | MiniMax M2.5 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Analytics 4 | 8/0/8 | 4/2/6 | 4/3/7 | 7/2/9 | 11/3/14 | 10/3/13 | 8/5/13 | 4/2/6 | 6/3/9 | 7/4/11 | 12/0/12 | 7/1/8 |
| BigQuery | 6/1/7 | 6/1/7 | 6/1/7 | 5/1/6 | 6/1/7 | 7/0/7 | 6/0/6 | 1/0/1 | 8/1/9 | 6/1/7 | 6/0/6 | 8/0/8 |
| Google Tag Manager | 4/0/4 | 4/1/5 | 5/1/6 | 4/1/5 | 6/2/8 | 6/1/7 | 5/1/6 | 5/0/5 | 4/2/6 | 5/2/7 | 4/2/6 | 6/1/7 |
| Looker | 3/0/3 | 6/0/6 | 2/3/5 | 4/0/4 | 2/3/5 | 4/1/5 | 5/3/8 | 2/0/2 | 3/1/4 | 6/1/7 | 4/0/4 | 3/1/4 |
| Google Ads | 5/0/5 | 2/0/2 | 2/0/2 | 4/1/5 | 4/1/5 | 5/0/5 | 2/0/2 | 5/1/6 | 6/0/6 | 2/0/2 | 3/0/3 | 7/1/8 |
| Google Meridian | 1/0/1 | 2/0/2 | 3/2/5 |  | 3/3/6 | 2/1/3 | 4/1/5 | 2/0/2 | 0/1/1 | 4/1/5 | 3/0/3 | 3/0/3 |
| Google Display & Video 360 | 1/0/1 | 1/0/1 | 2/2/4 | 2/0/2 | 3/3/6 | 2/0/2 | 3/2/5 | 1/0/1 | 3/0/3 | 3/0/3 | 3/1/4 | 3/1/4 |
| Looker Studio | 1/0/1 | 3/0/3 | 3/1/4 | 1/0/1 | 2/1/3 | 3/0/3 | 5/1/6 | 1/0/1 | 1/0/1 | 3/2/5 | 1/2/3 | 1/0/1 |
| Google Search Console | 1/0/1 | 1/0/1 | 3/0/3 | 3/0/3 | 4/0/4 | 4/0/4 | 3/0/3 | 1/0/1 | 1/0/1 | 3/0/3 | 3/0/3 | 2/0/2 |
| Google Forms | 1/0/1 | 1/0/1 | 1/2/3 | 1/0/1 | 3/0/3 | 2/0/2 | 3/0/3 | 2/0/2 | 3/0/3 | 2/1/3 | 2/0/2 | 2/0/2 |
| Google Alerts | 2/0/2 | 0/1/1 | 1/0/1 | 1/1/2 | 2/0/2 | 1/0/1 | 1/0/1 | 1/0/1 | 1/0/1 | 1/0/1 | 1/1/2 | 2/0/2 |
| Google App Campaigns |  | 1/0/1 | 2/0/2 | 2/0/2 | 2/0/2 | 2/0/2 | 1/0/1 | 1/0/1 | 2/0/2 | 1/0/1 | 1/0/1 | 2/0/2 |
| Google Drive |  | 1/0/1 | 0/3/3 |  | 1/1/2 |  |  | 1/1/2 | 0/4/4 |  | 0/2/2 |  |
| Google Meet | 2/0/2 |  | 2/0/2 |  | 1/0/1 |  |  |  | 2/0/2 | 2/0/2 | 1/0/1 | 1/1/2 |
| Google Keyword Planner |  |  | 1/0/1 |  | 1/0/1 | 2/0/2 | 2/0/2 |  | 1/0/1 |  | 1/0/1 | 1/0/1 |
| Google Optimize |  | 0/2/2 | 0/1/1 |  |  | 1/2/3 | 0/2/2 |  |  |  |  |  |
| Google Business Profile |  |  |  |  | 2/0/2 | 1/0/1 |  |  | 0/1/1 |  | 3/0/3 | 1/0/1 |
| Google Ad Manager |  | 1/0/1 |  |  | 2/1/3 | 1/0/1 | 0/1/1 |  |  |  |  | 1/0/1 |
| Google Calendar | 1/0/1 | 1/0/1 |  | 1/0/1 | 1/1/2 |  | 1/0/1 |  |  |  | 1/0/1 |  |
| Google Trends |  |  |  |  |  |  | 3/0/3 |  | 1/0/1 |  | 2/0/2 |  |
| Google Performance Max |  |  |  |  | 0/1/1 |  | 2/1/3 |  |  |  | 0/1/1 |  |
| YouTube Live |  |  | 1/0/1 |  | 1/0/1 |  |  |  | 1/0/1 |  |  | 1/0/1 |
| Google Search Ads 360 |  |  | 2/1/3 |  |  |  |  | 1/0/1 |  |  |  |  |
| Google Dialogflow CX |  |  |  | 1/0/1 |  | 1/0/1 |  |  |  |  | 1/0/1 | 1/0/1 |
| Google Cloud Contact Center AI |  |  |  |  | 1/0/1 | 0/1/1 |  |  |  |  | 0/1/1 |  |
| Google AdSense |  |  |  |  |  | 1/0/1 | 1/0/1 |  |  |  | 1/0/1 |  |
| Google Voice |  |  | 0/1/1 |  |  |  | 1/0/1 |  |  |  |  |  |
| Google LightweightMMM |  |  |  |  |  |  |  |  | 1/0/1 | 1/0/1 |  |  |
| Google Display Network |  |  | 1/0/1 |  |  |  |  |  |  | 0/1/1 |  |  |
| Google AdMob |  |  |  |  |  | 1/0/1 |  | 1/0/1 |  |  |  |  |
| Google Search |  |  |  |  |  |  |  |  |  | 1/0/1 |  | 1/0/1 |
| Google Ads Smart Campaigns |  |  |  |  |  | 1/0/1 |  |  |  |  | 1/0/1 |  |
| Google Video Partners |  |  |  |  |  | 0/1/1 | 0/1/1 |  |  |  |  |  |
| Google Calendar Appointment Scheduler |  |  |  |  |  | 1/0/1 |  |  |  |  |  | 1/0/1 |
| Google Workspace | 2/0/2 |  |  |  |  |  |  |  |  |  |  |  |
| Google Earth Pro |  |  |  |  |  |  | 1/0/1 |  |  |  |  | 1/0/1 |
| Google Gemini |  |  | 0/1/1 |  |  |  |  |  |  |  |  |  |
| Attribution 360 |  |  |  |  |  |  |  |  | 0/1/1 |  |  |  |
| Adometry |  |  | 0/1/1 |  |  |  |  |  |  |  |  |  |
| Google Analytics 360 |  |  |  |  |  |  |  |  |  |  | 0/1/1 |  |
| Google Shopping |  |  |  | 1/0/1 |  |  |  |  |  |  |  |  |
| Google Marketing Platform |  | 1/0/1 |  |  |  |  |  |  |  |  |  |  |
| Google's Performance Max |  |  | 0/1/1 |  |  |  |  |  |  |  |  |  |
| Google/YouTube |  |  |  |  |  |  | 1/0/1 |  |  |  |  |  |
| Google/YouTube Ads |  |  |  |  | 1/0/1 |  |  |  |  |  |  |  |
| Google Sites |  |  |  |  | 0/1/1 |  |  |  |  |  |  |  |
| Google Chat |  |  |  |  |  | 1/0/1 |  |  |  |  |  |  |
| Google Sheets/Excel |  |  |  |  |  |  | 1/0/1 |  |  |  |  |  |
| Google My Maps |  |  |  |  |  |  | 1/0/1 |  |  |  |  |  |
| Google/Alphabet |  |  |  |  |  |  |  |  |  |  |  | 0/1/1 |

Mean label weight on Google products: Gemini 3.5 Flash +0.45 over 65 labels; the other 11 models +1.14 over 630 labels. Weights run from +3 (first choice) to -3 (hard negative). A gap under about half a point on this few labels is not a finding.

## Discontinued products recommended

Positive labels on products the catalog marks discontinued. A model offering a shut-down product is a retrieval failure worth naming.

- Google LightweightMMM (Deprecated by Google in favor of Meridian.) labeled alternative by Qwen 3.7 Flash on the budget prompt in attribution-mmm
- Google LightweightMMM (Deprecated by Google in favor of Meridian.) labeled mention by Kimi K2 on the budget prompt in attribution-mmm
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by MiniMax M2.5 on the negative prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Grok 4.1 Fast on the budget prompt in data-warehouse-reverse-etl

## Normalization

Unresolved, 1396 labels counted under the raw name, for human review:

Stockpress in digital-asset-management (6), Reclaim AI in meeting-scheduling (3), Zoom Events/Webinars in webinar-virtual-events (3), BigCommerce B2B in ecommerce-platforms (2), Google in mobile-apps (2), LinkedIn in video-marketing-and-hosting (2), Oracle CPQ Cloud in cpq (2), Outreach AI in ai-sdr-agents (2), SAP Commerce in ecommerce-marketing (2), Salesforce B2B Commerce Cloud in ecommerce-platforms (2), Terminus / ABX by DemandScience in account-based-marketing-platforms (2), eesel.ai in chatbots-and-conversational-ai-for-support (2), "ChatGPT Wrapper" SDRs in ai-sdr-agents (1), "Direct Mail" (Mac-based software - directmailmac.com) in print (1), 15Five in customer-feedback-and-surveys (1), 1CRM in crm (1), 1ClickVPN Proxy in ai-visibility-tracking (1), 24/7 Intent in b2b-intent-data (1), 360Learning Team Plan in sales-coaching-and-training (1), 6Degrees in identity-resolution (1), 6pack in account-based-marketing-platforms (1), 6sense Free Tier in account-based-marketing-platforms (1), 7SearchPPC in native-and-content-advertising (1), 7th Level Inc in sales-coaching-and-training (1), 91Springboard in b2b-intent-data (1), ABX by DemandScience (formerly Terminus) in account-based-marketing-platforms (1), AIVO Platform in ai-visibility-tracking (1), API League in email-verification (1), APIS in ai-sdr-agents (1), APNs in mobile-marketing-and-push (1), ASOSuite / Applyra / AppDrift in mobile-apps (1), ASOTools.io in mobile-apps (1), AT&T in data-management-platforms (1), AWS S3 in video-marketing-and-hosting (1), AWS-native stacks in data-management-platforms (1), Aarki in mobile-apps (1), Abstract in email-verification (1), Access Commissions in sales-commissions-and-incentive-compensation (1), Acquia Customer Data Platform in identity-resolution (1), ActionCOACH (Brad Sugars) in sales-coaching-and-training (1), Actionpay in affiliate-and-partner-management (1), ActiveDEMAND in marketing-automation (1), Ad Tech Gekko in data-management-platforms (1), AdBlueMedia (adbluemedia.com, formerly CPABuild) in affiliate-and-partner-management (1), AdCreative.ai / Pencil in search-and-social-advertising-platforms (1), AdMaven in video-advertising (1), AdPushUp in video-advertising (1), AdScale in search-and-social-advertising-platforms (1), AdStage in search-and-social-advertising-platforms (1), AdTrustMedia (adtrust.media) in affiliate-and-partner-management (1), AdUp in native-and-content-advertising (1), Adapt.io in data-enrichment (1), Adapters in data-warehouse-reverse-etl (1), AddThis in tag-management (1), Adform Studio in programmatic-and-display-advertising (1), Adjust Fraud Prevention in mobile-apps (1), Adobe in experimentation-and-personalization (1), Adobe Analytics / Customer Journey tools in attribution-mmm (1), Adobe CQ in marketing-cms (1), Adobe Campaign + Print partners in print (1), Adobe DSP in programmatic-and-display-advertising (1), Adobe Dynamic Tag Manager (DTM) in tag-management (1), Adobe Experience Cloud in account-based-marketing-platforms (1), Adobe Experience Cloud in ecommerce-marketing (1), Adobe Experience Manager / GenStudio in content-marketing-platforms (1), Adobe Experience Manager/Old Sitecore in marketing-cms (1), Adobe Experience Platform (AEP) Data Collection / Tags in tag-management (1), Adobe Experience Platform Tag Management in tag-management (1), Adobe's Real-Time Customer Data Platform in identity-resolution (1), Ads Data Hub in data-management-platforms (1), AdsCompass in video-advertising (1), AdsGo in search-and-social-advertising-platforms (1), AdsKeeper in native-and-content-advertising (1), AdsNative in native-and-content-advertising (1), Adsy in content-marketing-platforms (1), Advanced Web Ranking in seo-content-optimization (1), Affine in knowledge-base-and-self-service (1), Afluencer Marketing in influencer-platforms (1), Agentforce Sales in conversation-intelligence (1), AgileCRM in crm (1), Agiloft Contract Management Suite in contract-lifecycle-management-and-e-signature (1), Agora Chat in in-app-messaging-and-customer-communications (1), Ahrefs AI Visibility Checker in ai-visibility-tracking (1), Ahrefs Content Helper in seo-content-optimization (1), Ahrefs/SEMrush add-ons in ai-visibility-tracking (1), AiSDR Explore in ai-sdr-agents (1), Air.inc in digital-asset-management (1), AirDroid Business in retail-proximity-and-iot-marketing (1), Aissist.io in chatbots-and-conversational-ai-for-support (1), Akeneo in digital-asset-management (1), Alation Data Intelligence Platform in data-management-platforms (1), Alfred in email-verification (1), Alida (formerly Qualtrics XM) in customer-feedback-and-surveys (1), All In One Marketing in content-marketing-platforms (1), Alli AI in seo-content-optimization (1), AltspaceVR in webinar-virtual-events (1), Alviss AI in attribution-mmm (1), Amazon CTV (Prime Video, Freevee, Fire TV) in video-advertising (1), Amazon Connect Customer Profiles / Identity Resolution in identity-resolution (1), Amazon DSP / Prime Video in video-advertising (1), Amazon India in ecommerce-platforms (1), Amazon Pinpoint / AWS End User Messaging in in-app-messaging-and-customer-communications (1), Amazon Prime Video & Fire TV in video-advertising (1), Amazon Quick Sight in dashboards-and-data-visualization (1), Amazon Review System in review-and-reputation-management (1), Amazon.in in ecommerce-platforms (1), Ambassador.io in referral-and-partner-programs (1), American Digital Agency in search-and-social-advertising-platforms (1), Analytic Edge in attribution-mmm (1), AnnexCloud in loyalty-advocacy-and-referrals (1), Anodot in customer-intelligence-and-data-science (1), Ansarada in digital-sales-rooms (1), Ansira Incent in channel-partner-and-local-marketing (1), Apollo.io Intent in b2b-intent-data (1), Apollo/Reply.io AI Features in ai-sdr-agents (1), AppExchange "Lite" Apps in sales-commissions-and-incentive-compensation (1), AppLearn ADOPT in digital-adoption-and-onboarding (1), AppLovin / MAX in mobile-apps (1), AppRadar in mobile-apps (1), AppSally in mobile-apps (1), AppScreenStudio in mobile-apps (1), AppStorys in mobile-apps (1), AppVider in digital-adoption-and-onboarding (1), Apple Product Page Optimization in mobile-apps (1), Appointlet in meeting-scheduling (1), AppsFlyer Protect360 in mobile-apps (1), Apptimize in experimentation-and-personalization (1), Apttus / former SteelBrick / BigMachines-era stacks in cpq (1), Arbonne in affiliate-and-partner-management (1), Arpixa in proposal-software (1), Artikle.io in b2b-intent-data (1), Aruba Networks (HPE) in retail-proximity-and-iot-marketing (1), Ascend Ecom in ecommerce-marketing (1), Asset Bank in digital-asset-management (1), Assistant.to in meeting-scheduling (1), Assurance IQ in sales-engagement (1), Astiva AI in ai-visibility-tracking (1), Astreaux in lead-routing-and-management (1), Athena in ai-visibility-tracking (1), Atmosi in attribution-mmm (1), Attraqt in experimentation-and-personalization (1), Attributer in attribution-mmm (1), Attribution Insights in attribution-mmm (1), Audience Manager in data-management-platforms (1), Audiense in customer-intelligence-and-data-science (1), Authentik in identity-resolution (1), Authoritas in seo-content-optimization (1), AutoMate in lead-routing-and-management (1), AutoSEO in seo-content-optimization (1), Automatisch in workflow-automation-and-ipaas (1), Automators AI in ecommerce-marketing (1), Avada in landing-pages-and-interactive-content (1), AvantLink in affiliate-and-partner-management (1), Avast in identity-resolution (1), Avature in revenue-intelligence-and-forecasting (1), Axial in webinar-virtual-events (1), Azoma in ai-visibility-tracking (1), Azure Fabric in workflow-automation-and-ipaas (1), Azure-native stacks in data-management-platforms (1), BBB in customer-feedback-and-surveys (1), BIRT in dashboards-and-data-visualization (1), BMC Remedy / BMC Helix in customer-support-helpdesk (1), Backstory \u2013 formerly People.ai in revenue-intelligence-and-forecasting (1), Barilliance in ecommerce-marketing (1), Beacon Platform Inc. in retail-proximity-and-iot-marketing (1), BetaList in mobile-apps (1), BetterDocs in knowledge-base-and-self-service (1), BigCommerce Catalyst in ecommerce-platforms (1), BigCommerce with B2B Edition in ecommerce-platforms (1), Bigo Live in webinar-virtual-events (1), Bikky in customer-data-platforms (1), Bikry in ecommerce-platforms (1), Bing in ecommerce-marketing (1), Bing Webmaster Tools AI Performance dashboard in ai-visibility-tracking (1), Birst in dashboards-and-data-visualization (1), BitChute in video-marketing-and-hosting (1), Bitrix24 CRM in cpq (1), BizWire/GlobeNewswire in pr-and-media-monitoring (1), Blippar in retail-proximity-and-iot-marketing (1), Blobr.io in search-and-social-advertising-platforms (1), Blogclicker.com in search-and-social-advertising-platforms (1), Bloom in proposal-software (1), Blue90 in identity-resolution (1), BlueJar in ai-visibility-tracking (1), BlueJeans (by Verizon) in webinar-virtual-events (1), Bookafy in meeting-scheduling (1), Bookings/Appointments in meeting-scheduling (1), Bookipi Proposal AI in proposal-software (1), BoostUp AI in revenue-intelligence-and-forecasting (1), BoothIQ in retail-proximity-and-iot-marketing (1), Brad Lea (1 Call Closers) in sales-coaching-and-training (1), Brainfish in knowledge-base-and-self-service (1), Brainlabs in search-and-social-advertising-platforms (1), Branch Fraud Defender in mobile-apps (1), Branch/Tenjin free tiers in mobile-apps (1), Branchbob in ecommerce-platforms (1), Branded Surveys in customer-feedback-and-surveys (1), Brandwatch Influencer Marketing Software in influencer-platforms (1), Brian Tracy Programs in sales-coaching-and-training (1), Bricks Builder in landing-pages-and-interactive-content (1), Budibase in workflow-automation-and-ipaas (1), BulkSMS.com in mobile-marketing-and-push (1), Bullseye Store Locator in retail-proximity-and-iot-marketing (1), Business Layers in attribution-mmm (1), Business.com in ai-visibility-tracking (1), BuyerBridge in search-and-social-advertising-platforms (1), Buzz in ai-sdr-agents (1), C5i in attribution-mmm (1), CHEQ in search-and-social-advertising-platforms (1), CIENCE in retail-proximity-and-iot-marketing (1), CPIDroid.com in mobile-apps (1), CSG in customer-intelligence-and-data-science (1), CYPHER Learning in customer-education-and-lms (1), Cal Clear in meeting-scheduling (1), Cal ID in meeting-scheduling (1), Cal.com with self-hosting in meeting-scheduling (1), Calendar in meeting-scheduling (1), CalendarHero in meeting-scheduling (1), Calendly Routing in lead-routing-and-management (1), Call Optix in sales-coaching-and-training (1), Call Recorder by Arun Nair in conversation-intelligence (1), Calliper in conversation-intelligence (1), Campaigns by Pipedrive in crm (1), Cardone Training Technologies / Cardone University in sales-coaching-and-training (1), Carousell in ecommerce-platforms (1), Catalyst Software in customer-success-platforms (1), Cflow in workflow-automation-and-ipaas (1), ChannelSailer (formerly Allbound) in channel-partner-and-local-marketing (1), Character.AI in chatbots-and-conversational-ai-for-support (1), Chargebee Launch in billing-and-subscription-management (1), Chartbeat in data-management-platforms (1), Chat & Ask AI in in-app-messaging-and-customer-communications (1), Chatbeat in ai-visibility-tracking (1), Chatbot Builder AI in chatbots-and-conversational-ai-for-support (1), Chatbot.com / Chatbot.app in chatbots-and-conversational-ai-for-support (1), Cheetah Mobile in programmatic-and-display-advertising (1), Chegg in customer-education-and-lms (1), Cherrington Media LLC in channel-partner-and-local-marketing (1), Chorus AI (by ZoomInfo) in revenue-intelligence-and-forecasting (1), Clari Align in territory-and-quota-planning (1), Clari Copilot / Clari Platform in sales-coaching-and-training (1), Classic SAP BW (Business Warehouse) in dashboards-and-data-visualization (1), CleanSmart in crm-data-quality-and-deduplication (1), Clearbit / Breeze in crm-data-quality-and-deduplication (1), Clearbit Breeze in identity-resolution (1), Clearbit Connect in search-and-social-advertising-platforms (1), Clearbit/HubSpot-native enrichment in data-enrichment (1), Cleeng in billing-and-subscription-management (1), Clevenue in territory-and-quota-planning (1), Clipido in digital-asset-management (1), Closer Fastlane (Robin Temmer) in sales-coaching-and-training (1), CodeWords in workflow-automation-and-ipaas (1), Colibri in conversation-intelligence (1), Collective[i] / Intelligence.com in revenue-intelligence-and-forecasting (1), Collibra Data Quality in crm-data-quality-and-deduplication (1), Combeenation in cpq (1), Commission Junction (CJ Affiliate) in affiliate-and-partner-management (1), Commissions.com in sales-commissions-and-incentive-compensation (1), Commsor in community-platforms (1), CompLogix in sales-commissions-and-incentive-compensation (1), Comscore in data-management-platforms (1), Confirm's "Learn:Up" in customer-education-and-lms (1), Conga Advantage CPQ in cpq (1), Conga Contracts in contract-lifecycle-management-and-e-signature (1), ConnectSafely in sales-engagement (1), ConnectWise Sell in digital-sales-rooms (1), Conquer in conversation-intelligence (1), ConsentPixel in consent-and-privacy-management (1), Constant Contact / Constant Content in content-marketing-platforms (1), Constant Content in content-marketing-platforms (1), Constructlead in lead-routing-and-management (1), Content360 in content-marketing-platforms (1), ContentWriters in content-marketing-platforms (1), Conveo in customer-intelligence-and-data-science (1), Convert Calculator in landing-pages-and-interactive-content (1), Copy Paste Profit System in referral-and-partner-programs (1), Coresignal in data-enrichment (1), Cornerstone Learning in customer-education-and-lms (1), Coupontools in retail-proximity-and-iot-marketing (1), Coursera in sales-coaching-and-training (1), Coursiv in sales-coaching-and-training (1), Craft in marketing-cms (1), CrazyForDeals in affiliate-and-partner-management (1), CreatorHunter in influencer-platforms (1), Creem (formerly 2Checkout) in billing-and-subscription-management (1), Criteo Commerce Max in programmatic-and-display-advertising (1), CriticalMention in pr-and-media-monitoring (1), Crossbeam + Cosell Signals in referral-and-partner-programs (1), Crowd Wisdom in customer-education-and-lms (1), Culture Amp in customer-feedback-and-surveys (1), Cuoral in customer-success-platforms (1), Custom Python Scripts in attribution-mmm (1), Custom-Built React/HTML Portals in community-platforms (1), CustomGPT in chatbots-and-conversational-ai-for-support (1), CustomerHub in customer-education-and-lms (1), Customerly in chatbots-and-conversational-ai-for-support (1), Cyera in data-management-platforms (1), D&B in crm-data-quality-and-deduplication (1), DO Global in programmatic-and-display-advertising (1), Dale Carnegie Training in sales-coaching-and-training (1), Dao.ad in video-advertising (1), Dashmote in retail-proximity-and-iot-marketing (1), Data Axle (formerly Salesgenie) in data-enrichment (1), Data Loader for Salesforce in crm-data-quality-and-deduplication (1), DataForB2B in data-enrichment (1), DataGPT in data-management-platforms (1), DataRoom in digital-sales-rooms (1), Databricks Lakehouse / SQL Warehouse in data-warehouse-reverse-etl (1), Databricks SQL / lakehouse platforms in data-warehouse-reverse-etl (1), Datamatrix in attribution-mmm (1), Dataminr in pr-and-media-monitoring (1), Dataroid in product-analytics (1), DealHub.io CPQ in cpq (1), DeepChat / Zenith AI / Sunly AI in chatbots-and-conversational-ai-for-support (1), DeepScribe in conversation-intelligence (1), DeepSeek in content-marketing-platforms (1), Default.com in lead-routing-and-management (1), Delta Lake in data-management-platforms (1), Demand Gen in video-advertising (1), DemandTools Elements in crm-data-quality-and-deduplication (1), Demandbase Services in data-enrichment (1), Depop in ecommerce-platforms (1), Deskpro in customer-support-helpdesk (1), Destiny in customer-data-platforms (1), Dialer.ai (formerly ActiveProspect) in sales-dialers-and-calling (1), Digital Silk in ecommerce-marketing (1), DigitalAssetMkts.com in digital-asset-management (1), DigitalAssetsAutomation.net in digital-asset-management (1), DigitalAssetsGrowth.com in digital-asset-management (1), Direct Mail Manager in print (1), DirectIQ / LocusLogic in print (1), Discern in revenue-intelligence-and-forecasting (1), Disruptive in search-and-social-advertising-platforms (1), Disruptive Advertising in ecommerce-marketing (1), Distribution Processing Center, LLC in print (1), DocuSeal in proposal-software (1), DocuSign eSign in contract-lifecycle-management-and-e-signature (1), Domo Everywhere Starter in dashboards-and-data-visualization (1), Doodstream in video-marketing-and-hosting (1), Draftboard in referral-and-partner-programs (1), Drag App in customer-support-helpdesk (1), Drawbridge in identity-resolution (1), DressLily in ecommerce-platforms (1), Drift/Salesloft scheduling in meeting-scheduling (1), Dropbox Paper in proposal-software (1), Dropoff in account-based-marketing-platforms (1), Druid in data-management-platforms (1), Drupal 10+ in marketing-cms (1), DueDil in crm-data-quality-and-deduplication (1), EY's Third-Party Help-Desk Platform in customer-support-helpdesk (1), EZmob in mobile-apps (1), EasyAffiliate in referral-and-partner-programs (1), EasyCoach (by Easygenerator) in sales-coaching-and-training (1), Einstein Copilot / EPM in revenue-intelligence-and-forecasting (1), Elasticsearch in data-management-platforms (1), Elementary POS in loyalty-advocacy-and-referrals (1), Elevate in pr-and-media-monitoring (1), Emotive.io in mobile-marketing-and-push (1), Empire Ecom in ecommerce-marketing (1), EmployeeReferrals in referral-and-partner-programs (1), EnableUs in digital-sales-rooms (1), EngageBay CRM in lead-routing-and-management (1), Engagio in account-based-marketing-platforms (1), Enrich in data-enrichment (1), Ephesoft in channel-partner-and-local-marketing (1), Epsilon CORE ID in identity-resolution (1), Epsilon PeopleCloud / COREid in identity-resolution (1), EraseMugshots in review-and-reputation-management (1), Erinf in referral-and-partner-programs (1), Etsy Pattern in ecommerce-marketing (1), EventMobi in webinar-virtual-events (1), EverAfter in loyalty-advocacy-and-referrals (1), Evidence in dashboards-and-data-visualization (1), Evolv AI in experimentation-and-personalization (1), Excel/Spreadsheets in data-warehouse-reverse-etl (1), Exec Vision in revenue-intelligence-and-forecasting (1), Experian Identity Graph in identity-resolution (1), ExpertVoice in loyalty-advocacy-and-referrals (1), Exploding Topics in pr-and-media-monitoring (1), Eyeota in identity-resolution (1), Facebook Creator Studio in social-media-management (1), Facebook Shops in ecommerce-platforms (1), Facebook Videos in video-marketing-and-hosting (1), Facebook/Instagram Shops in ecommerce-platforms (1), Facebook/Instagram Videos in video-marketing-and-hosting (1), Falcon in tag-management (1), FashionMia in ecommerce-platforms (1), FeedHive in search-and-social-advertising-platforms (1), Firebase Cloud Messaging (FCM) / Google in in-app-messaging-and-customer-communications (1), Firebolt in data-warehouse-reverse-etl (1), Firmex in digital-sales-rooms (1), FiveStars Loyalty (Fivestars) in loyalty-advocacy-and-referrals (1), Fiverr traffic gigs in ecommerce-marketing (1), FlashDash Casino (Wollstonecraft Partners B.V.) in affiliate-and-partner-management (1), FlashIntel in sales-engagement (1), Flook in digital-adoption-and-onboarding (1), Flowcode in retail-proximity-and-iot-marketing (1), FluentAffiliate in affiliate-and-partner-management (1), FollowerAudit in influencer-platforms (1), Forecast.io in revenue-intelligence-and-forecasting (1), FormGrid in customer-feedback-and-surveys (1), Fortsune / Gorgias in customer-support-helpdesk (1), Foursquare Audience in retail-proximity-and-iot-marketing (1), FraudBlocker in mobile-apps (1), FreelanceDesk in proposal-software (1), Freestone LMS in customer-education-and-lms (1), Freshdesk (Freshworks) — Freddy AI in chatbots-and-conversational-ai-for-support (1), Freshdesk KB in knowledge-base-and-self-service (1), Freshsuccess in customer-success-platforms (1), Freshworks in cpq (1), Freshworks (Freshdesk/Freshsales) in in-app-messaging-and-customer-communications (1), Freshworks Fan Community in community-platforms (1), Friendly Analytics in tag-management (1), Fulcrum by Simple Machines in chatbots-and-conversational-ai-for-support (1), Fusebill in billing-and-subscription-management (1), G2 Marketing Solutions / G2 intent products in b2b-intent-data (1), GA360 in attribution-mmm (1), GA4 / platform-native attribution in attribution-mmm (1), GA4 Experiments in experimentation-and-personalization (1), GB WhatsApp in in-app-messaging-and-customer-communications (1), GTM in tag-management (1), Gainsight CPQ (formerly Conga CPQ) in cpq (1), Gather.town in webinar-virtual-events (1), Geneo in ai-visibility-tracking (1), Generic/Freemium "No-Name" Scripts in consent-and-privacy-management (1), GenieAI in contract-lifecycle-management-and-e-signature (1), Genrank in ai-visibility-tracking (1), Geolid in retail-proximity-and-iot-marketing (1), GetCito in ai-visibility-tracking (1), GetStream.io in in-app-messaging-and-customer-communications (1), Gigasheet in data-enrichment (1), Gimbal, Inc. in retail-proximity-and-iot-marketing (1), GitHub Wiki in knowledge-base-and-self-service (1), GlassHive in partner-relationship-management (1), GlobalWizardry in affiliate-and-partner-management (1), Go Logo Now in mobile-apps (1), GoDaddy Builder in marketing-cms (1), GoTu Grow by Extu in channel-partner-and-local-marketing (1), Goldcast Video Hubs in video-marketing-and-hosting (1), Google in attribution-mmm (1), Google in identity-resolution (1), Google Ads UAC/ACe in mobile-apps (1), Google Ads reports in attribution-mmm (1), Google BigQuery + Ads Data Hub in data-management-platforms (1), Google Calendar + Gmail in meeting-scheduling (1), Google Calendar / Google Appointment Scheduler in meeting-scheduling (1), Google Calendar appointment booking in meeting-scheduling (1), Google Cloud Customer Data Platform in data-management-platforms (1), Google Cloud-native stacks in data-management-platforms (1), Google Consent Mode in consent-and-privacy-management (1), Google Discovery / Demand Gen in native-and-content-advertising (1), Google Display/Video 360 in programmatic-and-display-advertising (1), Google Docs / Slides in proposal-software (1), Google Funding Choices in consent-and-privacy-management (1), Google Hangouts Meet in webinar-virtual-events (1), Google Meridian / Meta Robyn / PyMC in attribution-mmm (1), Google My Maps + Google Sheets in territory-and-quota-planning (1), Google PAIR in identity-resolution (1), Google Play in video-marketing-and-hosting (1), Google Play Store Listing Experiments in mobile-apps (1), Google Reviews in review-and-reputation-management (1), Google Search Console's generative report in ai-visibility-tracking (1), Google Sheets + Add-ons in sales-commissions-and-incentive-compensation (1), Google Sheets + Apps Script in crm-data-quality-and-deduplication (1), Google Sheets / Microsoft Excel in sales-commissions-and-incentive-compensation (1), Google Sheets/Airtable Free Tier in sales-commissions-and-incentive-compensation (1), Google UAC in mobile-apps (1), Google Video Partners (GVP) / TrueView on third-party sites in video-advertising (1), Google Workspace/Docs in contract-lifecycle-management-and-e-signature (1), Google's ecosystem (DV360, Google Ads) in programmatic-and-display-advertising (1), Google's native review system in content-marketing-platforms (1), Google/Firebase in mobile-apps (1), Gradual in community-platforms (1), Grant Cardone / Cardone University & 10X in sales-coaching-and-training (1), Grant Cardone University / Cardone Sales Training in sales-coaching-and-training (1), Grosspoint in territory-and-quota-planning (1), GrowSurf DIY in referral-and-partner-programs (1), Guaranteed Removals / GuaranteedRemovals.com in review-and-reputation-management (1), Guidework/Intercom in customer-education-and-lms (1), Gummicube in mobile-apps (1), HPE Aruba Networking in retail-proximity-and-iot-marketing (1), HaltBounce in email-verification (1), HawkSEM in search-and-social-advertising-platforms (1), Heeet in attribution-mmm (1), Helium 10 in content-marketing-platforms (1), Herbalife in affiliate-and-partner-management (1), Hex Community in dashboards-and-data-visualization (1), Heymarket in mobile-marketing-and-push (1), Heyy.io in in-app-messaging-and-customer-communications (1), High Ticket Sales Academy in sales-coaching-and-training (1), Highrise in crm (1), Hike SEO in seo-content-optimization (1), HilltopAds in video-advertising (1), HipSocial in social-media-management (1), Hive (or Hive Community) in community-platforms (1), Hoffman Training in sales-coaching-and-training (1), Hootsuite Ads Manager / AdEspresso in search-and-social-advertising-platforms (1), Hostaway in channel-partner-and-local-marketing (1), Hostinger eCommerce Builder in ecommerce-platforms (1), HowdyGo in digital-adoption-and-onboarding (1), HubSpot + Clearbit/Breeze Intelligence in account-based-marketing-platforms (1), HubSpot AEO / Grader in ai-visibility-tracking (1), HubSpot AEO Grader / Tool in ai-visibility-tracking (1), HubSpot AEO Tool in ai-visibility-tracking (1), HubSpot Ads Software in search-and-social-advertising-platforms (1), HubSpot Ads Tool in search-and-social-advertising-platforms (1), HubSpot Breeze AI in ai-sdr-agents (1), HubSpot Business Suite in customer-intelligence-and-data-science (1), HubSpot Channel Manager in partner-relationship-management (1), HubSpot Commerce Hub & Quotes in proposal-software (1), HubSpot Commerce Hub / Quoting in cpq (1), HubSpot Communities in community-platforms (1), HubSpot Conversations in chatbots-and-conversational-ai-for-support (1), HubSpot Customer Success Hub in customer-success-platforms (1), HubSpot Data Hub / Data Quality tools in crm-data-quality-and-deduplication (1), HubSpot Form Builder in customer-feedback-and-surveys (1), HubSpot Marketing Hub ABM in account-based-marketing-platforms (1), HubSpot Marketing Hub Professional or Enterprise in marketing-automation (1), HubSpot Operations Hub + Breeze AI in customer-intelligence-and-data-science (1), HubSpot Operations Workflow in workflow-automation-and-ipaas (1), HubSpot Partner Directory in channel-partner-and-local-marketing (1), HubSpot Partner Portal (Native) in channel-partner-and-local-marketing (1), HubSpot Quoting and CPQ in cpq (1), HubSpot Sales/Content Hub in sales-enablement-and-content (1), HubSpot Service Hub + Breeze Customer Agent in chatbots-and-conversational-ai-for-support (1), HubSpot Service Hub / Chatbot Builder in chatbots-and-conversational-ai-for-support (1), HubSpot Social Media Tools in social-media-management (1), HubSpot Video in video-marketing-and-hosting (1), HubSpot lead scoring in b2b-intent-data (1), HubSpot native matching in lead-routing-and-management (1), HubSpot's Built-in Tools in crm-data-quality-and-deduplication (1), HubSpot's CDP in customer-data-platforms (1), HubSpot's CI in conversation-intelligence (1), HubSpot's Landing Page Builder in landing-pages-and-interactive-content (1), HubSpot's Operations Hub Data Quality in crm-data-quality-and-deduplication (1), HubSpot's free Marketing Hub in content-marketing-platforms (1), HubSpot's tools in seo-content-optimization (1), HubSpot, Zoho, and Pipedrive in crm-data-quality-and-deduplication (1), HyperOrbit in customer-intelligence-and-data-science (1), HyperTrack in retail-proximity-and-iot-marketing (1), IBM App Connect / WebSphere in workflow-automation-and-ipaas (1), IBM OpenPages in account-based-marketing-platforms (1), INK AI in content-marketing-platforms (1), IPQS (IP Quality Score) in email-verification (1), IQ KALO in influencer-platforms (1), IQFluence in influencer-platforms (1), Icertis Contract Management in contract-lifecycle-management-and-e-signature (1), Identity Digital in identity-resolution (1), Ignite Visibility in search-and-social-advertising-platforms (1), Ilium in digital-adoption-and-onboarding (1), ImpulzeAI in influencer-platforms (1), InMarket Media / X-Mode Social (Outlogic) in retail-proximity-and-iot-marketing (1), InMobi Choice in consent-and-privacy-management (1), Independent DSPs in programmatic-and-display-advertising (1), IndoorAtlas in retail-proximity-and-iot-marketing (1), Inflow in ecommerce-marketing (1), Influence HQ in influencer-platforms (1), Influencer Marketing Hub in influencer-platforms (1), Informa in b2b-intent-data (1), Informatica PowerCenter / Cloud Data Integration in data-management-platforms (1), InstaBoost in social-media-management (1), Instagram Brand Collabs Manager in influencer-platforms (1), Instantly\u2019s Reply Agents in ai-sdr-agents (1), Interact Retail in retail-proximity-and-iot-marketing (1), Intercom with Fin AI in customer-support-helpdesk (1), Intercom's Fin AI in chatbots-and-conversational-ai-for-support (1), InternetReputation in review-and-reputation-management (1), Intero Digital in seo-content-optimization (1), Intralinks in digital-sales-rooms (1), Invent in chatbots-and-conversational-ai-for-support (1), InvisionPlus in community-platforms (1), Ipsos in attribution-mmm (1), Ironclad CLM in contract-lifecycle-management-and-e-signature (1), Ivanti Neurons for ITSM in customer-support-helpdesk (1), JasperReports in dashboards-and-data-visualization (1), Javelin Sales Compensation in sales-commissions-and-incentive-compensation (1), Jimdo in marketing-cms (1), Jirav in revenue-intelligence-and-forecasting (1), Jitsi Meet in webinar-virtual-events (1), Jitterbit Harmony in workflow-automation-and-ipaas (1), Jordan Belfort's "Straight Line Persuasion" in sales-coaching-and-training (1), JustDial in sales-dialers-and-calling (1), Kadam in video-advertising (1), Kartra in landing-pages-and-interactive-content (1), Keela in customer-data-platforms (1), Kellney Group / Varicent (now part of Pectel) in sales-commissions-and-incentive-compensation (1), Kelviq in billing-and-subscription-management (1), Kentico 13 in marketing-cms (1), KeyApp.top in mobile-apps (1), Keybase in in-app-messaging-and-customer-communications (1), Keycloak in identity-resolution (1), Kika Tech in programmatic-and-display-advertising (1), Kintive in content-marketing-platforms (1), Kintone in proposal-software (1), Kixie Phone in sales-dialers-and-calling (1), Knowledge Anywhere LMS in customer-education-and-lms (1), Koala AI in seo-content-optimization (1), Kommo (amoCRM) in crm (1), Krikey in conversation-intelligence (1), Krux / Salesforce Audience Studio in data-management-platforms (1), Kustomer Community in community-platforms (1), Kustomer KIQ in chatbots-and-conversational-ai-for-support (1), LEAD LYNX in lead-routing-and-management (1), LLMRankings.io in ai-visibility-tracking (1), LastMile Retail in retail-proximity-and-iot-marketing (1), LastPass in data-management-platforms (1), Lattice in customer-feedback-and-surveys (1), LaunchList in referral-and-partner-programs (1), LaunchNotes in in-app-messaging-and-customer-communications (1), Launchpad in workflow-automation-and-ipaas (1), LayerFive in data-management-platforms (1), Lazada in ecommerce-platforms (1), LeadByte in lead-routing-and-management (1), LeadConnect in lead-routing-and-management (1), LeadMove in lead-routing-and-management (1), LeadRocks in lead-routing-and-management (1), Leadflow in lead-routing-and-management (1), LeadsPedia in lead-routing-and-management (1), Leadsimple in sales-intelligence-and-contact-data (1), Leadsquared Marketing Automation in marketing-automation (1), LetterAI in sales-enablement-and-content (1), LettuceMeet in meeting-scheduling (1), Leved in territory-and-quota-planning (1), Lever in meeting-scheduling (1), Lexagle in contract-lifecycle-management-and-e-signature (1), LibreOffice Writer in proposal-software (1), Life360 in native-and-content-advertising (1), LifePoints in customer-feedback-and-surveys (1), Lightsource.ai / Hivestack in attribution-mmm (1), Lightspeed VT / Brad Lea High Ticket Sales in sales-coaching-and-training (1), LimeSurvey in customer-feedback-and-surveys (1), Lindy AI in workflow-automation-and-ipaas (1), Link Publishers in content-marketing-platforms (1), LinkFinder AI in crm-data-quality-and-deduplication (1), LinkJilt in referral-and-partner-programs (1), LinkedIn in channel-partner-and-local-marketing (1), LinkedIn in ecommerce-marketing (1), LinkedIn Ads/Campaign Manager in native-and-content-advertising (1), LinkedIn Campaign Mgr in search-and-social-advertising-platforms (1), LinkedIn Matched Audiences / Predictive Audiences in data-management-platforms (1), LinkedIn Native Advertising in native-and-content-advertising (1), LinkedIn's CTV ads in video-advertising (1), Listmonk in marketing-automation (1), Littledata in attribution-mmm (1), LiveRamp RampID in identity-resolution (1), LocalImpact in review-and-reputation-management (1), LockerDome in native-and-content-advertising (1), Logseq in knowledge-base-and-self-service (1), Loloyal in loyalty-advocacy-and-referrals (1), Lore in knowledge-base-and-self-service (1), Lotame Panorama ID in identity-resolution (1), Lotame Spherical Platform in data-management-platforms (1), LoyaltyMethods (ReactorCX) in loyalty-advocacy-and-referrals (1), LoyaltyPass in loyalty-advocacy-and-referrals (1), Loyverse in loyalty-advocacy-and-referrals (1), Lucky Orange in product-analytics (1), Lumen5 in content-marketing-platforms (1), Lumoa in customer-feedback-and-surveys (1), Lunar Capital Ventures / Ecom Genie / Profitable Automation in ecommerce-marketing (1), MIT OpenCourseWare in sales-coaching-and-training (1), MSN/Microsoft Audience Network in native-and-content-advertising (1), Madience in search-and-social-advertising-platforms (1), Magento 2.x in ecommerce-platforms (1), Magileads in print (1), MailWizz in email-marketing (1), Mailbox / Sendoso in print (1), MangoApps in community-platforms (1), Mantle Billing in billing-and-subscription-management (1), Mapped Marketing in channel-partner-and-local-marketing (1), Marcel Digital in search-and-social-advertising-platforms (1), Market Leader in lead-routing-and-management (1), Marketing.biz (Jonathan Bodnar's company) in mobile-apps (1), Marketo + Partner plugins in channel-partner-and-local-marketing (1), Maropost / Mailjet Mail in print (1), MassettUs in digital-asset-management (1), Matchbook AI in identity-resolution (1), Mavrck in influencer-platforms (1), Maximizer in crm (1), Measued in attribution-mmm (1), Measurled / Measured in attribution-mmm (1), MediaAlpha in sales-engagement (1), MediaFlow / Pygmalios in retail-proximity-and-iot-marketing (1), MediaMath SOURCE in programmatic-and-display-advertising (1), Mediaocean in attribution-mmm (1), Meet Record in conversation-intelligence (1), Megapari Partners in affiliate-and-partner-management (1), Melissa Clean Suite in crm-data-quality-and-deduplication (1), Melissa Data Quality Suite in crm-data-quality-and-deduplication (1), Mem.ai in knowledge-base-and-self-service (1), Mention Solo in pr-and-media-monitoring (1), MentionDrop in pr-and-media-monitoring (1), Mesibo in in-app-messaging-and-customer-communications (1), Meta in attribution-mmm (1), Meta in search-and-social-advertising-platforms (1), Meta in video-marketing-and-hosting (1), Meta (Facebook) in search-and-social-advertising-platforms (1), Meta (Facebook/Instagram Ads) in search-and-social-advertising-platforms (1), Meta (Facebook/Instagram) in data-management-platforms (1), Meta (Facebook/Instagram) in ecommerce-marketing (1), Meta (Facebook/Instagram) Advantage+ in mobile-apps (1), Meta (Facebook/Instagram) Advertising in content-marketing-platforms (1), Meta Retargeting in video-advertising (1), Meta/YouTube in search-and-social-advertising-platforms (1), Meta’s Audience Network in video-advertising (1), Microsoft in data-management-platforms (1), Microsoft (Azure/Exchange) in data-management-platforms (1), Microsoft Azure Synapse in data-warehouse-reverse-etl (1), Microsoft Bot Framework/Azure Bot Service in chatbots-and-conversational-ai-for-support (1), Microsoft Cloud Partner Center (Dynamics 365) in partner-relationship-management (1), Microsoft Customer Data Platform in customer-intelligence-and-data-science (1), Microsoft Dynamics 365 PRM in partner-relationship-management (1), Microsoft Dynamics legacy quoting tools in cpq (1), Microsoft Dynamics/D365 Compensation in sales-commissions-and-incentive-compensation (1), Microsoft Excel & Google Sheets in dashboards-and-data-visualization (1), Microsoft Lists + Power Automate in customer-support-helpdesk (1), Microsoft Monetize in programmatic-and-display-advertising (1), Microsoft SSRS (SQL Server Reporting Services) in dashboards-and-data-visualization (1), Microsoft SharePoint/Word Templates in contract-lifecycle-management-and-e-signature (1), Microsoft Teams AI Transcription in conversation-intelligence (1), Microsoft ecosystem options in data-management-platforms (1), Microsoft-centered options in sales-enablement-and-content (1), Microsoft/Bing Ads in search-and-social-advertising-platforms (1), Mike Barron in sales-coaching-and-training (1), MinIO in data-management-platforms (1), Minami in chatbots-and-conversational-ai-for-support (1), MindTouch in customer-education-and-lms (1), Mine in revenue-intelligence-and-forecasting (1), MintFunnel in native-and-content-advertising (1), MoPub in native-and-content-advertising (1), Mobidea in native-and-content-advertising (1), Mobpush in in-app-messaging-and-customer-communications (1), Monday.com Sales CRM in lead-routing-and-management (1), MonkeyLearn in customer-intelligence-and-data-science (1), Mouseflow in product-analytics (1), Multywoven in data-warehouse-reverse-etl (1), Muster in loyalty-advocacy-and-referrals (1), My Affiliate Empire in affiliate-and-partner-management (1), MyEmailVerifier.com in email-verification (1), MyOwnConference in webinar-virtual-events (1), NEPQ (Jeremy Miner) in sales-coaching-and-training (1), NING in community-platforms (1), NP Digital in search-and-social-advertising-platforms (1), Naaptol in ecommerce-platforms (1), Narrative in identity-resolution (1), Native Console A/B Testing in mobile-apps (1), Native Salesforce Tools in territory-and-quota-planning (1), Nativity/Zendesk in customer-success-platforms (1), Neo Partners / Slotneo in affiliate-and-partner-management (1), Neon/Supabase in data-warehouse-reverse-etl (1), NetDocuments in contract-lifecycle-management-and-e-signature (1), NetLine INTENTIVE in b2b-intent-data (1), NetSuite SuiteCommerce in ecommerce-platforms (1), Netflix Ads in video-advertising (1), Netpub.Media in video-advertising (1), Networx in lead-routing-and-management (1), NewsData.io in pr-and-media-monitoring (1), Newswire (newswire.com) in pr-and-media-monitoring (1), Nexis Uni in pr-and-media-monitoring (1), Next.js (Self Hosted) + Headless Backend in marketing-cms (1), Nexus in ai-sdr-agents (1), Niantic in retail-proximity-and-iot-marketing (1), Nielsen/NIQ in attribution-mmm (1), Nimitai in revenue-intelligence-and-forecasting (1), NinjaCat in search-and-social-advertising-platforms (1), Noizz.io in video-advertising (1), Notion + Super.so in customer-education-and-lms (1), Novu in in-app-messaging-and-customer-communications (1), Numi in conversation-intelligence (1), Nuxt.js in marketing-cms (1), OK Located in retail-proximity-and-iot-marketing (1), OSI Affiliate Software in referral-and-partner-programs (1), Ocoya in content-marketing-platforms (1), Odoo CPQ in cpq (1), Odoo Community in cpq (1), Odoo Sales + Product Configurator in cpq (1), Okshop in ecommerce-platforms (1), Okta Support System in data-management-platforms (1), Older Oracle DB in data-management-platforms (1), Omeda in data-management-platforms (1), OnClarity in knowledge-base-and-self-service (1), OneClickPolitics in loyalty-advocacy-and-referrals (1), Onyx Distribution in ecommerce-marketing (1), OpenDXP in digital-asset-management (1), OpenKM in knowledge-base-and-self-service (1), OpenLoyalty in loyalty-advocacy-and-referrals (1), OpenSearch in data-management-platforms (1), OpenText MediaBeacon in digital-asset-management (1), Optimize Press 2.0 in landing-pages-and-interactive-content (1), OptimizePress in landing-pages-and-interactive-content (1), Optimizely CMS 11 in marketing-cms (1), Optimizely Data Platform in identity-resolution (1), Oracle in dashboards-and-data-visualization (1), Oracle in ecommerce-marketing (1), Oracle in sales-commissions-and-incentive-compensation (1), Oracle ADW in data-warehouse-reverse-etl (1), Oracle Advertising Suite (BlueKai, Datalogix, AddThis) in data-management-platforms (1), Oracle Agile in contract-lifecycle-management-and-e-signature (1), Oracle Analytics Cloud in dashboards-and-data-visualization (1), Oracle BI Enterprise Edition (OBIEE 12c) in dashboards-and-data-visualization (1), Oracle BlueKai, Datalogix, ID Graph in data-management-platforms (1), Oracle CLM in contract-lifecycle-management-and-e-signature (1), Oracle Data Cloud in identity-resolution (1), Oracle Financials in territory-and-quota-planning (1), Oracle OBIEE in dashboards-and-data-visualization (1), Oracle Siebel in loyalty-advocacy-and-referrals (1), Oracle UCM in marketing-cms (1), Orbit AI in lead-routing-and-management (1), OrderBoosts in review-and-reputation-management (1), Original Salesforce CPQ in cpq (1), Ory in identity-resolution (1), Osano Open Source Library in consent-and-privacy-management (1), Outrank.so in seo-content-optimization (1), Outreach + Conversation Intelligence in conversation-intelligence (1), Outreach Commit in revenue-intelligence-and-forecasting (1), Oxperience in digital-adoption-and-onboarding (1), PC Optimum in loyalty-advocacy-and-referrals (1), PIMMS in attribution-mmm (1), PPC Ad Lab in search-and-social-advertising-platforms (1), PPC Spy Bot in search-and-social-advertising-platforms (1), PR.co in pr-and-media-monitoring (1), PageCrawl in pr-and-media-monitoring (1), PageDuel in experimentation-and-personalization (1), PageSpeed Insights in seo-content-optimization (1), PagerDuty in workflow-automation-and-ipaas (1), PandaDoc Free eSign in proposal-software (1), Paradox.ai in chatbots-and-conversational-ai-for-support (1), Partipost in influencer-platforms (1), PartnerCenterOne in channel-partner-and-local-marketing (1), PartnerPath in channel-partner-and-local-marketing (1), Payclick in affiliate-and-partner-management (1), Paylocity in sales-commissions-and-incentive-compensation (1), Pebble in customer-success-platforms (1), Peekaboo in pr-and-media-monitoring (1), PeopleDataLabs in data-enrichment (1), Perion One in search-and-social-advertising-platforms (1), PheedLoop in webinar-virtual-events (1), Phiture in mobile-apps (1), Phraseanet in digital-asset-management (1), Phunware in retail-proximity-and-iot-marketing (1), Physical Punch Cards in loyalty-advocacy-and-referrals (1), Piktochart in proposal-software (1), Pinecone in knowledge-base-and-self-service (1), Pinecone Research in customer-feedback-and-surveys (1), Pinterest Ads Manager in search-and-social-advertising-platforms (1), Pinterest Video Ads in video-advertising (1), Pipedrive Built-in Onboarding in sales-coaching-and-training (1), Pipedrive Power in crm (1), Pipeline CRM in crm (1), Pipeliner in crm (1), Pitch.com in sales-enablement-and-content (1), Pixpa in marketing-cms (1), PlaceIQ in retail-proximity-and-iot-marketing (1), Planorama in territory-and-quota-planning (1), Plaud Note in conversation-intelligence (1), Plivo CX in customer-intelligence-and-data-science (1), Ploomes Lite in cpq (1), Plotly in territory-and-quota-planning (1), Points.com in loyalty-advocacy-and-referrals (1), Portable in data-warehouse-reverse-etl (1), PostGrid Print & Mail in print (1), PostHog EU/self-hosted in product-analytics (1), Postalytics Free Tier in print (1), PostgreSQL + TimescaleDB in data-warehouse-reverse-etl (1), Postoria in social-media-management (1), Prehired in sales-coaching-and-training (1), Preloved in ecommerce-platforms (1), PrestaShop 1.7 and earlier in ecommerce-platforms (1), Pretty Insights in attribution-mmm (1), Printavo + Postalytics in print (1), PrintingforLess in print (1), PrizeRebel in customer-feedback-and-surveys (1), ProProfs Desk in customer-support-helpdesk (1), ProProfs Help Desk in customer-support-helpdesk (1), Procentrix in customer-success-platforms (1), Procpot in cpq (1), Profile Defenders in review-and-reputation-management (1), Profound/Siftly in ai-visibility-tracking (1), Programmatic/CTV in video-advertising (1), Progress MOVEit in data-management-platforms (1), PromoNavi in search-and-social-advertising-platforms (1), Promoty in influencer-platforms (1), Proposal.biz in proposal-software (1), ProspectBoss/Sales Dialers in sales-dialers-and-calling (1), Proton Calendar in meeting-scheduling (1), Proxi.cloud in retail-proximity-and-iot-marketing (1), ProxiCall in retail-proximity-and-iot-marketing (1), Proxycurl in sales-intelligence-and-contact-data (1), Pruvit in affiliate-and-partner-management (1), Pulse in retail-proximity-and-iot-marketing (1), Pulseeble in customer-feedback-and-surveys (1), PuppyDog in video-advertising (1), Push Lap Growth in affiliate-and-partner-management (1), Push.House in mobile-marketing-and-push (1), PushAssist in mobile-marketing-and-push (1), Pushbot in in-app-messaging-and-customer-communications (1), Pushub in video-advertising (1), QR Tiger in retail-proximity-and-iot-marketing (1), Qdrant in knowledge-base-and-self-service (1), Qoo10 in ecommerce-platforms (1), Qortex in native-and-content-advertising (1), QualtriX in customer-feedback-and-surveys (1), Qualtrics CoreXM / XM Platform in customer-intelligence-and-data-science (1), Qualtrics EmployeeXM in customer-feedback-and-surveys (1), Qualtrics Market Research in customer-feedback-and-surveys (1), QuickBlox in in-app-messaging-and-customer-communications (1), QuickBooks Desktop in billing-and-subscription-management (1), QuickEnrich in data-enrichment (1), QuotaWise in territory-and-quota-planning (1), Quotable AI in cpq (1), QuoteWerks CPQ in cpq (1), RabbitSEO in seo-content-optimization (1), Radar.io in retail-proximity-and-iot-marketing (1), Ramp CPQ in proposal-software (1), RankBrain AI in seo-content-optimization (1), RankUp in seo-content-optimization (1), Raygun in data-warehouse-reverse-etl (1), ReachForce in lead-routing-and-management (1), React Joyride in digital-adoption-and-onboarding (1), ReadyTech in customer-education-and-lms (1), Real Links in referral-and-partner-programs (1), Recapped.io in revenue-intelligence-and-forecasting (1), Recharge/Appstle in billing-and-subscription-management (1), RedDeer in sales-dialers-and-calling (1), Redis in data-management-platforms (1), ReferPro in referral-and-partner-programs (1), Regular SMS Text Messages in in-app-messaging-and-customer-communications (1), Reoon Email Verifier in email-verification (1), RepVibe in sales-coaching-and-training (1), Replicant in lead-routing-and-management (1), Reputation Sciences in review-and-reputation-management (1), Respond.io in chatbots-and-conversational-ai-for-support (1), Respondent in customer-feedback-and-surveys (1), Response Tree LLC in sales-engagement (1), RetailNext / Euclid Analytics in retail-proximity-and-iot-marketing (1), Retain in customer-success-platforms (1), Retainful in ecommerce-marketing (1), Rev in conversation-intelligence (1), Rev Planning Agent in territory-and-quota-planning (1), Revenue 365 in billing-and-subscription-management (1), Revenue Hub in cpq (1), ReviewGen.AI in review-and-reputation-management (1), ReviewVio (d/b/a Dandy) in review-and-reputation-management (1), Reviewlancer in mobile-apps (1), Reviows in review-and-reputation-management (1), Revtek in cpq (1), Revylabs in review-and-reputation-management (1), Rewind AI / Limitless in conversation-intelligence (1), Reworkd in crm (1), Ring.io in sales-dialers-and-calling (1), Rivet/Airbyte Stack in customer-data-platforms (1), Rivo.io in loyalty-advocacy-and-referrals (1), Roam Research in knowledge-base-and-self-service (1), RocketSDR in ai-sdr-agents (1), Rosegal in ecommerce-platforms (1), RoundRobin.io in lead-routing-and-management (1), Rovo in knowledge-base-and-self-service (1), Royaltie Gem (rebranded as Nowsite) in retail-proximity-and-iot-marketing (1), Ruzuku in customer-education-and-lms (1), Rybbit in attribution-mmm (1), Rytr LLC in review-and-reputation-management (1), SAP in crm-data-quality-and-deduplication (1), SAP in data-warehouse-reverse-etl (1), SAP in workflow-automation-and-ipaas (1), SAP BusinessObjects BI (BO) in dashboards-and-data-visualization (1), SAP Commerce in ecommerce-platforms (1), SAP SFIM in sales-commissions-and-incentive-compensation (1), SAS Customer Experience in customer-feedback-and-surveys (1), SCAYLE in ecommerce-marketing (1), SE Ranking AI Visibility Tracker in ai-visibility-tracking (1), SEO WRITING in seo-content-optimization (1), SEOmator AI in seo-content-optimization (1), SF Sales Engagement in sales-engagement (1), SMARTe in data-enrichment (1), SWREG in ecommerce-platforms (1), SaaSHero in customer-intelligence-and-data-science (1), Saba Cloud (formerly Lessonly) in sales-enablement-and-content (1), Sales Assembly in sales-coaching-and-training (1), Sales Enablement Collective in sales-enablement-and-content (1), Sales Family in sales-coaching-and-training (1), Sales Gravy University in sales-coaching-and-training (1), Sales Navigator Core in account-based-marketing-platforms (1), SalesDialers / ProspectBoss in sales-dialers-and-calling (1), SalesPlay in ai-sdr-agents (1), Salescamp in sales-coaching-and-training (1), Salesforce in channel-partner-and-local-marketing (1), Salesforce in customer-intelligence-and-data-science (1), Salesforce in knowledge-base-and-self-service (1), Salesforce in sales-intelligence-and-contact-data (1), Salesforce in social-media-management (1), Salesforce / Agentforce Sales in sales-enablement-and-content (1), Salesforce / Agentforce Sales in territory-and-quota-planning (1), Salesforce Active Assignment Rules in lead-routing-and-management (1), Salesforce Advertising Studio in customer-intelligence-and-data-science (1), Salesforce Apex/Flow in workflow-automation-and-ipaas (1), Salesforce Audience Studio/Krux in data-management-platforms (1), Salesforce CLM in contract-lifecycle-management-and-e-signature (1), Salesforce CRM Analytics in customer-intelligence-and-data-science (1), Salesforce Client 360 in customer-success-platforms (1), Salesforce CloudPages in landing-pages-and-interactive-content (1), Salesforce Data Quality / Data Integrity tools in crm-data-quality-and-deduplication (1), Salesforce Events in meeting-scheduling (1), Salesforce Free Suite in crm (1), Salesforce HVS / Einstein Conversation Insights in conversation-intelligence (1), Salesforce KM in knowledge-base-and-self-service (1), Salesforce Lead Management in lead-routing-and-management (1), Salesforce Loyalty Cloud in loyalty-advocacy-and-referrals (1), Salesforce MC in marketing-automation (1), Salesforce MCAE/Pardot in ecommerce-marketing (1), Salesforce Maps / Territory Planning in territory-and-quota-planning (1), Salesforce Pardot / Sales Cloud Engage in sales-engagement (1), Salesforce Partner Commerce in channel-partner-and-local-marketing (1), Salesforce Pro Suite in crm (1), Salesforce Quip in customer-intelligence-and-data-science (1), Salesforce Revenue Cloud / CPQ (Native) in sales-commissions-and-incentive-compensation (1), Salesforce Revenue Cloud Advantage in cpq (1), Salesforce Revenue Management / Salesforce CPQ in cpq (1), Salesforce Sales Enablement in sales-enablement-and-content (1), Salesforce Sales Planning + Territory Management in territory-and-quota-planning (1), Salesforce Sales Planning / Territory Planning Add-On in territory-and-quota-planning (1), Salesforce Service Cloud + Einstein in customer-success-platforms (1), Salesforce Starter Suite in territory-and-quota-planning (1), Salesforce native matching in lead-routing-and-management (1), Salesforce native options in meeting-scheduling (1), Salesforce"s own Data.com in crm-data-quality-and-deduplication (1), Salesforce's duplicate/matching rules in crm-data-quality-and-deduplication (1), Salesforce-based PRM/through-channel in channel-partner-and-local-marketing (1), Salesforce-native data quality tools in crm-data-quality-and-deduplication (1), Salesforce-native tools in lead-routing-and-management (1), Salesforce/Agentforce Sales in revenue-intelligence-and-forecasting (1), Salesloft Rhythm in ai-sdr-agents (1), SammyDress in ecommerce-platforms (1), Sana Learn in customer-education-and-lms (1), Satmetrix in customer-feedback-and-surveys (1), Scaleflex in digital-asset-management (1), Scalefu in attribution-mmm (1), Sched in webinar-virtual-events (1), SchedPilot in social-media-management (1), ScheduleOnce in meeting-scheduling (1), ScrapeBox in seo-content-optimization (1), Scrubby in email-verification (1), ScyllaDB in data-management-platforms (1), Seal Software in contract-lifecycle-management-and-e-signature (1), SearchAtlas in content-marketing-platforms (1), Segment's free tiers in customer-data-platforms (1), Segment's reverse ETL in data-warehouse-reverse-etl (1), Seismic-Highspot in sales-enablement-and-content (1), Sejda (Native Salesforce) in crm-data-quality-and-deduplication (1), Self-Hosting (without proper infrastructure) in video-marketing-and-hosting (1), Self-hosted Matrix/Element in in-app-messaging-and-customer-communications (1), Semafone in conversation-intelligence (1), Semrush / SpyFu in search-and-social-advertising-platforms (1), Semrush AI PR Toolkit (Formerly Prowly in pr-and-media-monitoring (1), Semrush AI Search Visibility Checker in ai-visibility-tracking (1), Semrush Content Studio in content-marketing-platforms (1), Semrush Enterprise / Enterprise AIO in ai-visibility-tracking (1), Semrush Enterprise Tiers in seo-content-optimization (1), Semrush Free AI Visibility Checker in ai-visibility-tracking (1), Semrush's free AI Search Visibility Checker in ai-visibility-tracking (1), Semrush's native AI visibility add-ons in ai-visibility-tracking (1), Semrush/Ahrefs add-ons in ai-visibility-tracking (1), Send.co in digital-sales-rooms (1), SendGrid Transactional in email-marketing (1), SendMails.io in email-marketing (1), Sendy in email-marketing (1), Senja in review-and-reputation-management (1), Sensor Tower Free Tier in mobile-apps (1), Sentra in data-management-platforms (1), ServiceAgent in sales-enablement-and-content (1), ServiceNow Knowledge Base in knowledge-base-and-self-service (1), ServiceNow Now Assist in chatbots-and-conversational-ai-for-support (1), Sessions (AppSumo) in webinar-virtual-events (1), Shape/Hatch in customer-success-platforms (1), She Sells Remote (Shelby Sapp) in sales-coaching-and-training (1), Sheets/Looker Studio in data-warehouse-reverse-etl (1), Shopee in ecommerce-platforms (1), Shopify App Pricing in billing-and-subscription-management (1), Shopify Marketing / Shopify Messaging in ecommerce-marketing (1), Shopify Plus B2B in ecommerce-platforms (1), Shopify's own tools / Shop Campaigns in ecommerce-marketing (1), Shopper Approved in review-and-reputation-management (1), Shoppiko in ecommerce-platforms (1), Showpad-Bigtincan in sales-enablement-and-content (1), Shpock in ecommerce-platforms (1), Sidekick in meeting-scheduling (1), Siftly in ai-visibility-tracking (1), Signal Protocol-based solutions in in-app-messaging-and-customer-communications (1), Similarweb AI in ai-visibility-tracking (1), SimplyCast in email-marketing (1), Siren in partner-relationship-management (1), Sitecore XM Cloud in marketing-cms (1), Skopx in dashboards-and-data-visualization (1), Skype in sales-dialers-and-calling (1), Skype for Business in webinar-virtual-events (1), Slack + Bot integrations in community-platforms (1), Slack/Discord for Communities in community-platforms (1), Small Business Analytics in customer-intelligence-and-data-science (1), Smaply in customer-intelligence-and-data-science (1), Smart Rooms in digital-sales-rooms (1), SmartDialer in sales-dialers-and-calling (1), SmartReach in sales-engagement (1), SnapApp in landing-pages-and-interactive-content (1), Snapchat Ads Manager in search-and-social-advertising-platforms (1), Snowball in crm-data-quality-and-deduplication (1), SnowcatCloud in identity-resolution (1), Snowflake SaaS Marketplace in data-management-platforms (1), SociaMonials in social-media-management (1), Social Media Advertising (Meta/Facebook) in retail-proximity-and-iot-marketing (1), SoloTools in proposal-software (1), Solvemate in chatbots-and-conversational-ai-for-support (1), Solvera in review-and-reputation-management (1), SonicWall Global Management System (GMS) in tag-management (1), Sourcewiz in retail-proximity-and-iot-marketing (1), SparkLoop in referral-and-partner-programs (1), SpatialChat in webinar-virtual-events (1), Spekit® in sales-enablement-and-content (1), SphereScout in retail-proximity-and-iot-marketing (1), Spiky.ai in sales-coaching-and-training (1), Spin Rewriter in seo-content-optimization (1), Spotify in video-advertising (1), Spreadsheet-Dependent "Solutions" in territory-and-quota-planning (1), Springbig in mobile-marketing-and-push (1), Sprinklr Marketing in content-marketing-platforms (1), SpyFu in seo-content-optimization (1), Square Subscriptions in billing-and-subscription-management (1), Squaretalk in sales-dialers-and-calling (1), Stack Overflow for Teams in knowledge-base-and-self-service (1), Stackpack in contract-lifecycle-management-and-e-signature (1), Stamp Me in loyalty-advocacy-and-referrals (1), Standard and Teams by Lunacal in meeting-scheduling (1), StepsKit in digital-adoption-and-onboarding (1), Stirista in identity-resolution (1), Store360 in retail-proximity-and-iot-marketing (1), Storehippo in ecommerce-platforms (1), Storemapper in retail-proximity-and-iot-marketing (1), StoryPrompt in review-and-reputation-management (1), Straight Line Persuasion (Jordan Belfort) in sales-coaching-and-training (1), Stratabeat in seo-content-optimization (1), Streamio in video-marketing-and-hosting (1), Strikingly in landing-pages-and-interactive-content (1), Structured Web in channel-partner-and-local-marketing (1), SuccessCompass in customer-success-platforms (1), SuccessFactors in customer-education-and-lms (1), SumTotal in customer-education-and-lms (1), SumUp in loyalty-advocacy-and-referrals (1), Supabase Postgres in data-warehouse-reverse-etl (1), SuperAds.ai in search-and-social-advertising-platforms (1), SuperOffice in crm (1), Surface in lead-routing-and-management (1), Surfer AI Tracker in ai-visibility-tracking (1), SurveyLegend in customer-feedback-and-surveys (1), SurveyWorld / Ipsos i-Say in customer-feedback-and-surveys (1), Swagbucks in customer-feedback-and-surveys (1), SyncForce in digital-asset-management (1), Syncly Social in pr-and-media-monitoring (1), Synup in retail-proximity-and-iot-marketing (1), TAGGRS in tag-management (1), TXTImpact / Textedly / EZ Texting in mobile-marketing-and-push (1), Tableau with Customer Insights in customer-intelligence-and-data-science (1), Taboola Self-Serve in native-and-content-advertising (1), TagGator in tag-management (1), Taggbox in review-and-reputation-management (1), TalentConnect in customer-education-and-lms (1), TalentLyft in referral-and-partner-programs (1), Tallium Marketing in channel-partner-and-local-marketing (1), TallyPrime in customer-feedback-and-surveys (1), Tango Card in referral-and-partner-programs (1), TapeACall in conversation-intelligence (1), TaskRaven in digital-adoption-and-onboarding (1), Teams Town Halls in webinar-virtual-events (1), Teams webinars in webinar-virtual-events (1), TeleCMI in conversation-intelligence (1), Telegram Voice Calls in webinar-virtual-events (1), Telemetry in mobile-apps (1), Temso in ai-visibility-tracking (1), Territory Management in customer-success-platforms (1), Territory Manager (by unspecified vendor) in territory-and-quota-planning (1), Testimonial.to in review-and-reputation-management (1), Thankful in chatbots-and-conversational-ai-for-support (1), The Brief in search-and-social-advertising-platforms (1), The Influencer Marketing Factory in influencer-platforms (1), The Super Affiliate Network in affiliate-and-partner-management (1), TheySaid in customer-feedback-and-surveys (1), ThimPress in affiliate-and-partner-management (1), Threads in content-marketing-platforms (1), Thrive Architect in landing-pages-and-interactive-content (1), Thrive Internet Marketing Agency in ecommerce-marketing (1), Thrive Themes in landing-pages-and-interactive-content (1), Tibco Mashery / Tibco ESB in workflow-automation-and-ipaas (1), TiddlyWiki in knowledge-base-and-self-service (1), Tidio + Lyro in chatbots-and-conversational-ai-for-support (1), TikTok Smart+ in mobile-apps (1), TikTok Smart+ App Campaigns in mobile-apps (1), TikTok Video Ads in video-advertising (1), TikTok/Instagram Native Integration Tools in in-app-messaging-and-customer-communications (1), TikTok’s Pangle in video-advertising (1), Tiltify in community-platforms (1), TimeTap in meeting-scheduling (1), Tinuiti in search-and-social-advertising-platforms (1), Toast in loyalty-advocacy-and-referrals (1), Tonkean in workflow-automation-and-ipaas (1), Tony Robbins Programs in sales-coaching-and-training (1), Toolsurf.com in seo-content-optimization (1), Toolzbuy.com in seo-content-optimization (1), Topmate / Scheduling.link in meeting-scheduling (1), Tracemetry in ai-visibility-tracking (1), Track My Visibility in ai-visibility-tracking (1), TradeTracker (tradetracker.com) in affiliate-and-partner-management (1), TrafficJunky in video-advertising (1), Trino in data-warehouse-reverse-etl (1), TripleWhale in attribution-mmm (1), Trophy Jar in review-and-reputation-management (1), Turntide in attribution-mmm (1), TweetDeck in social-media-management (1), Twilio Campaigns in print (1), Twilio Segment Reverse ETL / Profiles Sync in data-warehouse-reverse-etl (1), Twilio with AIT guardrails in mobile-marketing-and-push (1), TwinkleDeals in ecommerce-platforms (1), Twitter (X) in content-marketing-platforms (1), Umeng (Alibaba) in in-app-messaging-and-customer-communications (1), Unified ID 2.0/UID2 in identity-resolution (1), Unify GTM in sales-engagement (1), Upland Localytics in mobile-apps (1), Urban Ad Blocker in ai-visibility-tracking (1), Urban Airship in retail-proximity-and-iot-marketing (1), Urban Browser Guard in ai-visibility-tracking (1), Urban VPN Proxy in ai-visibility-tracking (1), UserIQ in digital-adoption-and-onboarding (1), Usercentrics CMP in consent-and-privacy-management (1), VCM (Vinculum) in territory-and-quota-planning (1), VLE Bazaar in ecommerce-platforms (1), VTEX / SCAYLE in ecommerce-marketing (1), VWO Testing in experimentation-and-personalization (1), Valkey in data-management-platforms (1), Varjo in affiliate-and-partner-management (1), Varonis in data-management-platforms (1), Vedain in sales-commissions-and-incentive-compensation (1), Veeva CRM Commission Management in sales-commissions-and-incentive-compensation (1), Veeva Vault in territory-and-quota-planning (1), Verified Reviews in ecommerce-marketing (1), VerifyEmailAddress.org in email-verification (1), Version2 (ORION) in programmatic-and-display-advertising (1), Versium REACH in data-management-platforms (1), Viber in in-app-messaging-and-customer-communications (1), Views4You in content-marketing-platforms (1), Vime in video-marketing-and-hosting (1), Vimeo Business / Enterprise in video-marketing-and-hosting (1), Vinted in ecommerce-platforms (1), Viral Nation Secure in influencer-platforms (1), Virayo in seo-content-optimization (1), Visby.AI in ai-visibility-tracking (1), VisiLead in b2b-intent-data (1), Visible in ai-visibility-tracking (1), Visor in dashboards-and-data-visualization (1), Visual Website Optimizer (VWO) in experimentation-and-personalization (1), Vitals in ecommerce-marketing (1), Voibe in conversation-intelligence (1), VoiceInk in conversation-intelligence (1), VoterVoice in loyalty-advocacy-and-referrals (1), Vuelio in pr-and-media-monitoring (1), Vusion in retail-proximity-and-iot-marketing (1), Vyro / Chatly / Imagine.art in chatbots-and-conversational-ai-for-support (1), WP Referral in referral-and-partner-programs (1), Walkbase (now part of Scandit) in retail-proximity-and-iot-marketing (1), Warmflow in channel-partner-and-local-marketing (1), Wave.video in content-marketing-platforms (1), Wavestone in attribution-mmm (1), Wealthy Affiliate in affiliate-and-partner-management (1), Weave in review-and-reputation-management (1), Weaviate in knowledge-base-and-self-service (1), Webdam in digital-asset-management (1), Webflow CMS in marketing-cms (1), WebinarTV.us in webinar-virtual-events (1), Webloyalty.com / Reservation Rewards in loyalty-advocacy-and-referrals (1), Wellows AI Overviews Tracker in ai-visibility-tracking (1), Wellows ChatGPT Visibility Tracker in ai-visibility-tracking (1), Wellows Perplexity Visibility Tracker in ai-visibility-tracking (1), WhatsApp Groups in webinar-virtual-events (1), Whisper in in-app-messaging-and-customer-communications (1), WinWinKit in referral-and-partner-programs (1), Windmill in workflow-automation-and-ipaas (1), Wipster in video-marketing-and-hosting (1), Wish.com in ecommerce-platforms (1), Wistia Free Tier in video-marketing-and-hosting (1), Wix Core in ecommerce-marketing (1), Wix Email Marketing in ecommerce-marketing (1), Wiz in data-management-platforms (1), Wiza in data-enrichment (1), WooCommerce + Hostinger Hosting in ecommerce-marketing (1), WordPress + Heroic KB Plugin in knowledge-base-and-self-service (1), WordPress + TutorLMS / LearnDash in customer-education-and-lms (1), WordPress Page Builders in landing-pages-and-interactive-content (1), WordsStream in channel-partner-and-local-marketing (1), Workboard in referral-and-partner-programs (1), Workday Peakon Employee Voice in customer-feedback-and-surveys (1), Workona in customer-success-platforms (1), Workplace from Meta in social-media-management (1), WorldWay in ecommerce-platforms (1), Worldcoin (Tools for Humanity) in identity-resolution (1), WotNot Platform in chatbots-and-conversational-ai-for-support (1), WriteHuman.ai in seo-content-optimization (1), WriterAccess in content-marketing-platforms (1), Wrk in workflow-automation-and-ipaas (1), X (Twitter) Ads in search-and-social-advertising-platforms (1), XANT in conversation-intelligence (1), Xandr / Microsoft Advertising DSP in programmatic-and-display-advertising (1), Xembly in meeting-scheduling (1), Xiaohongshu (Little Red Book) in ecommerce-platforms (1), Xoxoday Loyalife in loyalty-advocacy-and-referrals (1), YSense in customer-feedback-and-surveys (1), Yahoo Ad Tech / Viant in programmatic-and-display-advertising (1), Yahoo Native / Yahoo Partner Ads in native-and-content-advertising (1), Yellowfin in dashboards-and-data-visualization (1), Yext Scout in ai-visibility-tracking (1), Yoti in identity-resolution (1), Yotpo Loyalty and Referrals in referral-and-partner-programs (1), Yotpo Referral in loyalty-advocacy-and-referrals (1), YouGov in customer-feedback-and-surveys (1), YouTube Ads via Google Video/PMax campaigns in video-advertising (1), Youform in customer-feedback-and-surveys (1), Zaful in ecommerce-platforms (1), Zaius/Klaviyo in data-management-platforms (1), ZenCall in sales-dialers-and-calling (1), Zendesk + Social Apps / Salesforce Social Studio alternatives in social-media-management (1), Zendesk AI / chatbot add-ons in chatbots-and-conversational-ai-for-support (1), Zendesk Communities in community-platforms (1), Zendesk Community/Sunshine in community-platforms (1), Zendesk Guide/Knowledge in knowledge-base-and-self-service (1), Zendesk Service in customer-support-helpdesk (1), Zendesk Surveys in customer-feedback-and-surveys (1), ZergNet in native-and-content-advertising (1), Zignal Labs in attribution-mmm (1), ZipTie.ai in ai-visibility-tracking (1), Zitadel in identity-resolution (1), Zluri in customer-support-helpdesk (1), Zobot (Zoho SalesIQ) in chatbots-and-conversational-ai-for-support (1), Zoho in crm-data-quality-and-deduplication (1), Zoho in customer-data-platforms (1), Zoho in meeting-scheduling (1), Zoho Analytics / Cortex in customer-data-platforms (1), Zoho CRM / Zoho Marketing in marketing-automation (1), Zoho CRM Plus / Zoho CRM ecosystem in sales-engagement (1), Zoho CRM/Marketing in channel-partner-and-local-marketing (1), Zoho People in referral-and-partner-programs (1), Zoho Voice in sales-dialers-and-calling (1), Zoho Wiki in knowledge-base-and-self-service (1), Zoho's marketing suite in channel-partner-and-local-marketing (1), ZoomInfo Engage in sales-engagement (1), ZoomInfo SalesOS / GTM Workspace in sales-engagement (1), Zuuna in revenue-intelligence-and-forecasting (1), Zyro in ecommerce-marketing (1), ai-surge.cloud in data-management-platforms (1), diib® in seo-content-optimization (1), eBay Partner Network in affiliate-and-partner-management (1), ecommercescalingsecrets.com in ecommerce-marketing (1), ecomscaling.org in ecommerce-marketing (1), edX in sales-coaching-and-training (1), groupbuyanytool.com in seo-content-optimization (1), groupbuyseotools.net in seo-content-optimization (1), gtag.js in tag-management (1), iCloud / Wetransfer / WeUpload in digital-sales-rooms (1), iSpeedToLead/DealSpeed in lead-routing-and-management (1), iSpring Learn / SkyPrep in customer-education-and-lms (1), impact.com / Advocate in loyalty-advocacy-and-referrals (1), impact.com Advocacy in referral-and-partner-programs (1), impact.com Creator in influencer-platforms (1), iorad in digital-adoption-and-onboarding (1), login.gov in identity-resolution (1), mFilterIt Valid8 in mobile-apps (1), meed in loyalty-advocacy-and-referrals (1), monday.com AI Workspace in content-marketing-platforms (1), myfairtool in retail-proximity-and-iot-marketing (1), nDash in content-marketing-platforms (1), nopCommerce in ecommerce-platforms (1), seogroupbuyguru.com in seo-content-optimization (1), talentproposals.online in proposal-software (1), talentproposals.online / beforewetalk.com in proposal-software (1), textbee in mobile-marketing-and-push (1), useArtemis in ai-sdr-agents (1)

Excluded by rule, 23 labels not scored:

Excel (5; general-purpose tool, not a vendor in the category), Google Docs (5; general-purpose tool, not a vendor in the category), Meta Ads Manager (5; ad platform self-reported attribution, not a vendor in the category), Google Sheets (3; general-purpose tool, not a vendor in the category), Google Ads (2; ad platform self-reported attribution, not a vendor in the category), TikTok (2; ad platform self-reported attribution, not a vendor in the category), Excel / Google Sheets (1; general-purpose tool, not a vendor in the category)

Category-scoped resolutions, 587 labels. A bare vendor name was read as that vendor's product for the asked category, which assigns specificity the model did not write; each one is listed so the assumption is visible:

Salesforce in crm read as Salesforce Sales Cloud (42), HubSpot in crm read as HubSpot CRM (28), HubSpot in email-marketing read as HubSpot Marketing Hub (27), HubSpot in marketing-automation read as HubSpot Marketing Hub (26), Twilio in mobile-marketing-and-push read as Twilio Programmable Messaging (23), YouTube in video-advertising read as YouTube Ads (18), HubSpot in landing-pages-and-interactive-content read as HubSpot Landing Pages (17), TikTok in video-advertising read as TikTok Ads (17), HubSpot in lead-routing-and-management read as HubSpot Sales Hub (16), HubSpot in ecommerce-marketing read as HubSpot Marketing Hub (14), HubSpot in content-marketing-platforms read as HubSpot Content Hub (12), Salesloft in conversation-intelligence read as Salesloft Conversations (12), Zoom in webinar-virtual-events read as Zoom Webinars (12), HubSpot in account-based-marketing-platforms read as HubSpot ABM (11), Conga in contract-lifecycle-management-and-e-signature read as Conga CLM (10), Semrush in ai-visibility-tracking read as Semrush AI Visibility Toolkit (10), LinkedIn in video-advertising read as LinkedIn Video Ads (8), Adobe in customer-data-platforms read as Adobe Real-Time CDP (7), Ahrefs in ai-visibility-tracking read as Ahrefs Brand Radar (7), HubSpot in chatbots-and-conversational-ai-for-support read as HubSpot Service Hub (6), HubSpot in customer-data-platforms read as HubSpot (6), Outreach in conversation-intelligence read as Outreach Kaia (6), Salesforce in lead-routing-and-management read as Salesforce Lead Assignment Rules (6), Clari in conversation-intelligence read as Clari Copilot (5), HubSpot in customer-success-platforms read as HubSpot Customer Success Workspace (5), Meta in mobile-apps read as Meta Advantage+ App Campaigns (5), Meta (Facebook/Instagram) in video-advertising read as Meta Ads (5), SAP in territory-and-quota-planning read as SAP Commissions (5), Salesforce in data-management-platforms read as Salesforce Audience Studio (5), Zoho in crm read as Zoho CRM (5), Adobe in identity-resolution read as Adobe Real-Time CDP (4), HubSpot in revenue-intelligence-and-forecasting read as HubSpot Sales Hub (4), HubSpot in sales-engagement read as HubSpot Sales Hub (4), HubSpot Data Hub in crm-data-quality-and-deduplication read as HubSpot Operations Hub (4), LinkedIn in content-marketing-platforms read as LinkedIn articles (4), Oracle in customer-data-platforms read as Oracle Unity (4), Zoom in conversation-intelligence read as Zoom Revenue Accelerator (4), Adobe in data-management-platforms read as Adobe Real-Time CDP (3), Adobe in programmatic-and-display-advertising read as Adobe Advertising (3), Gong in sales-engagement read as Gong Engage (3), HubSpot in conversation-intelligence read as HubSpot Sales Hub (3), HubSpot in cpq read as HubSpot Commerce Hub (3), HubSpot in crm-data-quality-and-deduplication read as HubSpot Operations Hub (3), HubSpot in marketing-cms read as HubSpot Content Hub (3), Meta (Facebook/Instagram) in mobile-apps read as Meta Advantage+ App Campaigns (3), Oracle in cpq read as Oracle CPQ (3), SAP in cpq read as SAP CPQ (3), Salesforce in ecommerce-platforms read as Salesforce Commerce Cloud (3), TikTok in mobile-apps read as TikTok Ads (3), YouTube (Google Ads) in video-advertising read as YouTube Ads (3), YouTube (via Google Ads) in video-advertising read as YouTube Ads (3), Acquia in digital-asset-management read as Acquia DAM (2), Adobe in customer-intelligence-and-data-science read as Adobe Customer Journey Analytics (2), Adobe in ecommerce-marketing read as Adobe Journey Optimizer (2), Adobe in ecommerce-platforms read as Adobe Commerce (2), Amazon in ecommerce-marketing read as Amazon Ads (2), Clari in sales-engagement read as Groove (2), Conga in cpq read as Conga CPQ (2), HubSpot in attribution-mmm read as HubSpot Marketing Hub (2), HubSpot in customer-support-helpdesk read as HubSpot Service Hub (2), HubSpot in meeting-scheduling read as HubSpot Meetings (2), HubSpot in sales-enablement-and-content read as HubSpot Sales Hub (2), HubSpot in search-and-social-advertising-platforms read as HubSpot Ads (2), HubSpot in social-media-management read as HubSpot Social (2), HubSpot in workflow-automation-and-ipaas read as HubSpot Operations Hub (2), HubSpot (Native) in lead-routing-and-management read as HubSpot Sales Hub (2), HubSpot native in crm-data-quality-and-deduplication read as HubSpot Operations Hub (2), LinkedIn in search-and-social-advertising-platforms read as LinkedIn Campaign Manager (2), Meta in programmatic-and-display-advertising read as Meta Ads (2), Meta in video-advertising read as Meta Ads (2), Meta (Facebook & Instagram) in video-advertising read as Meta Ads (2), Meta (Facebook + Instagram) in video-advertising read as Meta Ads (2), Neon in conversation-intelligence read as Neon Mobile (2), Oracle in data-management-platforms read as Oracle BlueKai (2), Oracle in data-warehouse-reverse-etl read as Oracle Autonomous Data Warehouse (2), Salesforce in crm-data-quality-and-deduplication read as Salesforce Duplicate/Matching Rules (2), Salesforce in customer-data-platforms read as Salesforce Data Cloud (2), Salesforce in customer-success-platforms read as Salesforce Service Cloud (2), Salesforce in customer-support-helpdesk read as Salesforce Service Cloud (2), Salesforce in identity-resolution read as Salesforce Data Cloud (2), Salesforce in marketing-automation read as Salesforce Marketing Cloud Account Engagement (2), Salesforce in sales-enablement-and-content read as Salesforce Sales Programs (2), Thryv in review-and-reputation-management read as Thryv (2), Twilio in in-app-messaging-and-customer-communications read as Twilio Conversations (2), Adobe in digital-asset-management read as Adobe Experience Manager Assets (1), Clari (formerly Chorus.ai) in conversation-intelligence read as Clari Copilot (1), Epicor in cpq read as Epicor CPQ (1), Facebook in mobile-apps read as Meta Ads (1), Facebook in video-advertising read as Meta Ads (1), Freshworks in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), Freshworks in customer-support-helpdesk read as Freshdesk (1), Freshworks (Freddy AI) in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), Google in dashboards-and-data-visualization read as Looker Studio (1), Google in programmatic-and-display-advertising read as Google Display & Video 360 (1), HubSpot in customer-feedback-and-surveys read as HubSpot Service Hub (1), HubSpot (Breeze AI) in chatbots-and-conversational-ai-for-support read as HubSpot Service Hub (1), HubSpot (Content Hub & Marketing Hub) in content-marketing-platforms read as HubSpot Content Hub (1), HubSpot (Content Hub) in content-marketing-platforms read as HubSpot Content Hub (1), HubSpot (Enterprise add-on) in account-based-marketing-platforms read as HubSpot ABM (1), HubSpot (Free or Starter) in lead-routing-and-management read as HubSpot Sales Hub (1), HubSpot (Free/Starter tiers) in crm read as HubSpot CRM (1), HubSpot (Identity Analytics) in identity-resolution read as HubSpot Breeze Intelligence (1), HubSpot (Marketing & Sales Hub) in sales-engagement read as HubSpot Sales Hub (1), HubSpot (Marketing Hub) in account-based-marketing-platforms read as HubSpot ABM (1), HubSpot (Marketing Hub) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Marketing/Sales Hub) in account-based-marketing-platforms read as HubSpot ABM (1), HubSpot (Native) in customer-data-platforms read as HubSpot (1), HubSpot (Sales Hub Professional) in revenue-intelligence-and-forecasting read as HubSpot Sales Hub (1), HubSpot (Smart CRM + Operations Hub) in customer-data-platforms read as HubSpot (1), HubSpot (Smart CRM) in crm read as HubSpot CRM (1), HubSpot (Starter Tier) in attribution-mmm read as HubSpot Marketing Hub (1), HubSpot (native workflows) in lead-routing-and-management read as HubSpot Sales Hub (1), HubSpot (native) in lead-routing-and-management read as HubSpot Sales Hub (1), HubSpot Native in crm-data-quality-and-deduplication read as HubSpot Operations Hub (1), HubSpot Native in lead-routing-and-management read as HubSpot Sales Hub (1), Hubspot in workflow-automation-and-ipaas read as HubSpot Operations Hub (1), Instagram in video-advertising read as Meta Ads (1), LinkedIn in native-and-content-advertising read as LinkedIn Sponsored Content (1), LinkedIn in programmatic-and-display-advertising read as LinkedIn Campaign Manager (1), Meta (FB/IG Reels) in video-advertising read as Meta Ads (1), Meta (Facebook & Instagram Sponsored Posts) in native-and-content-advertising read as Meta Audience Network (1), Meta (Facebook + Instagram Video & Reels) in video-advertising read as Meta Ads (1), Meta (Facebook/Instagram feed) in mobile-apps read as Meta Advantage+ App Campaigns (1), Meta (Instagram & Facebook) in video-advertising read as Meta Ads (1), Microsoft (M365 Copilot) in conversation-intelligence read as Microsoft Dynamics 365 Sales (1), Oracle in crm read as Oracle Sales (1), Oracle in identity-resolution read as Oracle Unity (1), Oracle in territory-and-quota-planning read as Oracle Sales Planning (1), Oracle (BlueKai) in data-management-platforms read as Oracle BlueKai (1), Outreach (Kaia) in conversation-intelligence read as Outreach Kaia (1), SAP in crm read as SAP Sales Cloud (1), SAP in ecommerce-platforms read as SAP Commerce Cloud (1), Salesforce in attribution-mmm read as Salesforce Sales Cloud (1), Salesforce in cpq read as Salesforce CPQ (1), Salesforce in email-marketing read as Salesforce Marketing Cloud (1), Salesforce in loyalty-advocacy-and-referrals read as Salesforce Loyalty Management (1), Salesforce in partner-relationship-management read as Salesforce PRM (1), Salesforce in revenue-intelligence-and-forecasting read as Salesforce Revenue Intelligence (1), Salesforce in sales-commissions-and-incentive-compensation read as Salesforce Spiff (1), Salesforce in territory-and-quota-planning read as Salesforce Maps (1), Salesforce (Customer 360) in customer-data-platforms read as Salesforce Data Cloud (1), Salesforce (Einstein Identity) in identity-resolution read as Salesforce Data Cloud (1), Salesforce (Einstein) in lead-routing-and-management read as Salesforce Lead Assignment Rules (1), Salesforce (Sales Cloud — Professional or Enterprise) in crm read as Salesforce Sales Cloud (1), Salesforce (Sales Cloud) in crm read as Salesforce Sales Cloud (1), Salesforce (Sales Engagement) in sales-engagement read as Salesforce Sales Engagement (1), Salesforce (Territory Management/Maps + Sales Planning) in territory-and-quota-planning read as Salesforce Maps (1), Salesforce (Territory Planning / Maps / ETM) in territory-and-quota-planning read as Salesforce Maps (1), Salesforce (native Flows/Queues) in lead-routing-and-management read as Salesforce Lead Assignment Rules (1), Sinch in mobile-marketing-and-push read as Sinch (1), TikTok in ecommerce-marketing read as TikTok Ads (1), YouTube (Google Video Partners) in video-advertising read as YouTube Ads (1), Zoho in lead-routing-and-management read as Zoho CRM (1), Zoho in marketing-automation read as Zoho Marketing Automation (1), Zoho in partner-relationship-management read as Zoho CRM (1), Zoom (Free Tier) in webinar-virtual-events read as Zoom Webinars (1), Zoom (Webinar Mode) in webinar-virtual-events read as Zoom Webinars (1), Zoom (Webinars) in webinar-virtual-events read as Zoom Webinars (1), Zoom (Webinars, Sessions, & Events) in webinar-virtual-events read as Zoom Webinars (1)

Combined answers split into one label per product: 6sense/Bombora, Accord/Allego, ActionIQ/Twilio Segment, Adobe Commerce / Magento, Adobe Commerce/Magento, Adobe Real-Time CDP + Adobe Experience Platform Tags, Adobe Real-Time CDP / Oracle, Aircall/Dialpad, Allbound / ChannelScaler, Annex Cloud/Zinrelo, Antavo/Open Loyalty, App Radar / Sonar, Awin & ShareASale, BetterContact/FullEnrich, BetterMode/Bettermode, Birdeye/Trustpilot, Braze/Iterable, Bunny.net / Gumlet, CM.com / MessageBird, Calendly/YouCanBookMe, Champion/UserEvidence, Chargify/Maxio, Chatling/Chatbase, Chili Piper/ChiliCal, Cision / CisionOne, Cision/CisionOne, Clari + Salesloft, Clearbit/HubSpot Breeze, Cloudingo/Insycle, Comm100/Brandwatch, Commissionly / EasyComp, Conga / Agentforce, Contentful + Next.js (Headless), Contentsquare/Heap, CookieYes/Secure Privacy, Cookiebot / Usercentrics, DealHub/GetAccept, Default/MarketBetter, Delighted/NICE, Demandbase / 6sense, DinMo / GrowthLoop, Dock/Mindtickle, Drift/Salesloft, DuckDB / MotherDuck, Dynamic Yield / Insider One, Element/Matrix, EmbedReviews / EmbedSocial, EverWebinar / eWebinar, Extole/Ambassador, Facebook/Instagram (Meta platforms), Facebook/Instagram Ads, Facebook/Instagram Reels, Facebook/Meta, Facebook/Meta Audience Network, Fivetran + Snowplow, Fivetran / Estuary, Fivetran Activations / Census, Fivetran/Census (Fivetran Activations), Freshdesk / Freshchat (Freddy AI), Freshdesk / Freshworks, Freshdesk/Freshchat, Freshdesk/Freshsales, Freshsales / Freshworks, Freshworks / Freshdesk / Freshchat, Freshworks/Freshchat, Freshworks/Freshdesk, G2/TrustRadius, GA4 / Google Analytics, GRIN/Aspire, Gauge/AthenaHQ, Google Ads / Google App Campaigns, Google Ads / Performance Max, Google Ads / YouTube Ads, Google Ads/YouTube, Google Analytics + Search Console, Google Analytics / Search Console, Google Analytics 4 + Search Console, Google Drive/Dropbox, Google Marketing Platform / DV360, Google Search Console & Google Analytics, Google Search Console/GA4, Google Sites/Notion, Google Tag Manager (GTM) + Server-Side GTM, Google Trends / Google Keyword Planner, Groove / Helply, Growave / Rivo, GrowthBook/PostHog, Heap / Contentsquare, Hey Sid/Demandbase, Higher Logic Vanilla / Vanilla Forums, Hopin/RingCentral, HubSpot Attribution / Marketing Hub, HubSpot CMS / Marketing Hub, HubSpot CRM & Sales Hub, HubSpot CRM/HubSpot Sales Hub, HubSpot Content Hub + Sales Hub, HubSpot Content Hub / Marketing Hub, HubSpot Marketing Hub + Content Hub, HubSpot Marketing Hub / Content Hub, HubSpot Sales Hub / HubSpot Meeting Scheduler, HubSpot Service Hub/Operations Hub, HubSpot/Salesforce native routing, Hulu & Disney+ (Disney Advertising), Hyros/Wicked Reports, Improvado/Sellforte, Insider/MoEngage, Intellimize / Webflow Optimize, Intercom/Freshchat, Jitsu / Snowplow, Jotform / Zoho Forms, Judge.me / Loox, Kapost/Upland, Keyword.com / ZipTie, Kit/ConvertKit, Kubaru/NC Squared, Lead Forensics/Dealfront, LiftLab/Mutinex, Looker / Looker Studio, Looker / Metabase, MNTN/Simpli.fi, Magento / Adobe Commerce, Magento/Adobe Commerce, Marketo / Salesforce Account Engagement, Marketo/Adobe Experience Manager, Matomo / Piwik PRO, Matrix/Element, MediaMath/Basis, Meltwater/Klear, Meta & TikTok for Business, Meta Ads (Instagram/Facebook) & Google App Campaigns, Meta Ads / Meta Advantage+ App Campaigns, Meta Ads Manager / Advantage+, Meta Ads/TikTok, Microsoft Fabric / Azure Synapse, Microsoft Fabric / Synapse, Microsoft Fabric and Azure Synapse, Microsoft Power Automate + SharePoint, Microsoft Purview / Azure Purview, Notion / Asana, Nuclino/Tettra, Optimizely One/Welcome, Oracle / SAP CPQ, Outreach / Apollo, PR Newswire/PRWeb, PandaDoc / Proposify, Pardot / Salesforce Marketing Cloud Account Engagement (MCAE), PartnerStack / Impact, Pega/Appian, Performio/Xactly, Piwik PRO / Matomo, Productboard / UserVoice, Prospeo / RevenueHero, Qlik Sense / Qlik Cloud Analytics, Qualaroo / Refiner, RB2B/Warmly, ReferralCandy/Friendbuy, Refersion / Tapfiliate, Revenue Cloud Advanced / Agentforce Revenue Management, RingLead/ZoomInfo Operations, Robyn / Meridian, RudderStack / Segment, RudderStack/Segment, SAP SuccessFactors Incentive Management / SAP Commissions, SE Ranking / SE Visible, SEMrush/Ahrefs, Salesforce Customer 360 / Marketing Cloud, Salesforce Maps & Sales Planning, Salesforce Maps + Sales Planning, Salesforce Maps and Sales Planning, Salesforce Maps/Sales Planning, Salesforce Marketing Cloud / Agentforce, Salesforce Marketing Cloud / Pardot (Account Engagement), Salesforce Marketing Cloud/Commerce Cloud, Salesforce Pardot/MCAE, Salesforce Sales Cloud (Agentforce) / HubSpot Sales Hub, Salesforce Service Cloud / Agentforce, Salesloft + Clari, Salesloft / Drift, Salesloft / Outreach, Salesloft/Outreach, Secure Privacy / Consently, Seismic / Highspot (Merged), Seismic / Lessonly, Seismic Learning / Brainshark / SalesHood, Shopify Email / Shopify Messaging, Showpad / Bigtincan, Skai/Kenshoo, Skyword / Contently, SmartVideo / Swarmify, Snowflake + dbt, Spekit / GTM Buddy, SpotDraft / Bind, Squarespace/Wix, Stripe Billing/Stripe, SurveyMonkey Enterprise / GetFeedback, Tableau/Looker, Tacton/Infor CPQ, Tapfiliate / Refersion, Teachfloor/TalentLMS, Tealium/BlueConic, Tealium/Treasure Data, Teams + SharePoint + Power BI, The Trade Desk/StackAdapt, Totango & Catalyst, Traackr/CreatorIQ, TransUnion / Neustar, Trello/Asana, Trumpet/Aligned, Typeform/Google Forms, Unifyr/Zift, Usercentrics / Cookiebot (Usercentrics Group), Wix / Wix Studio, Wix/Squarespace, WordPress + Elementor, Xandr/Adform, Xandr/Microsoft Invest, Zendesk Guide / Zendesk Knowledge, Zift Solutions / ZiftONE, ZiftONE / Unifyr, ZiftONE / Unifyr (formerly Zift Solutions), Zoho CRM / Zoho One, Zoho Subscriptions / Zoho Billing, ZoomInfo + Chorus, ZoomInfo/Chorus, eSpatial / Maptive / Geopointe, osTicket/FreeScout

## Appendix: loose paraphrase stability

- Claude Haiku 4.5: a direct first choice kept as first choice or alternative in 30 of 69 categories (43%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm-data-quality-and-deduplication, customer-education-and-lms, customer-intelligence-and-data-science, customer-success-platforms, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-marketing, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, product-analytics, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, sales-intelligence-and-contact-data, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events
- GPT-5.4 mini: a direct first choice kept as first choice or alternative in 42 of 73 categories (58%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, ai-visibility-tracking, billing-and-subscription-management, channel-partner-and-local-marketing, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, crm, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, data-enrichment, data-management-platforms, digital-adoption-and-onboarding, digital-sales-rooms, ecommerce-platforms, email-marketing, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, meeting-scheduling, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, print, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-coaching-and-training, sales-dialers-and-calling, sales-enablement-and-content, sales-intelligence-and-contact-data, search-and-social-advertising-platforms, seo-content-optimization, territory-and-quota-planning, video-advertising, webinar-virtual-events, workflow-automation-and-ipaas
- Gemini 3.5 Flash: a direct first choice kept as first choice or alternative in 60 of 73 categories (82%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, crm, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, customer-support-helpdesk, data-management-platforms, data-warehouse-reverse-etl, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-marketing, email-verification, identity-resolution, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, meeting-scheduling, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-enablement-and-content, sales-engagement, seo-content-optimization, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, workflow-automation-and-ipaas
- Perplexity Sonar: a direct first choice kept as first choice or alternative in 50 of 73 categories (68%); differing under the strict rule: affiliate-and-partner-management, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, b2b-intent-data, channel-partner-and-local-marketing, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, crm, crm-data-quality-and-deduplication, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, data-management-platforms, data-warehouse-reverse-etl, digital-asset-management, digital-sales-rooms, ecommerce-marketing, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, product-analytics, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, territory-and-quota-planning, webinar-virtual-events
- Grok 4.1 Fast: a direct first choice kept as first choice or alternative in 56 of 73 categories (77%); differing under the strict rule: affiliate-and-partner-management, ai-visibility-tracking, b2b-intent-data, channel-partner-and-local-marketing, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, crm, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, digital-adoption-and-onboarding, digital-sales-rooms, email-marketing, email-verification, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, lead-routing-and-management, loyalty-advocacy-and-referrals, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, product-analytics, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, search-and-social-advertising-platforms, social-media-management, video-advertising, webinar-virtual-events, workflow-automation-and-ipaas
- Mistral Small: a direct first choice kept as first choice or alternative in 44 of 73 categories (60%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, b2b-intent-data, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm, crm-data-quality-and-deduplication, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, customer-support-helpdesk, data-management-platforms, data-warehouse-reverse-etl, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, mobile-apps, native-and-content-advertising, print, product-analytics, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events
- DeepSeek V4 Flash: a direct first choice kept as first choice or alternative in 55 of 73 categories (75%); differing under the strict rule: ai-sdr-agents, ai-visibility-tracking, attribution-mmm, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, customer-education-and-lms, customer-intelligence-and-data-science, data-enrichment, data-management-platforms, digital-adoption-and-onboarding, ecommerce-marketing, ecommerce-platforms, email-marketing, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, meeting-scheduling, mobile-apps, partner-relationship-management, pr-and-media-monitoring, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, workflow-automation-and-ipaas
- Llama 4 Maverick: a direct first choice kept as first choice or alternative in 23 of 69 categories (33%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, attribution-mmm, b2b-intent-data, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, dashboards-and-data-visualization, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, ecommerce-marketing, ecommerce-platforms, email-marketing, email-verification, experimentation-and-personalization, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, pr-and-media-monitoring, print, product-analytics, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, tag-management, territory-and-quota-planning, webinar-virtual-events, workflow-automation-and-ipaas
- Qwen 3.7 Flash: a direct first choice kept as first choice or alternative in 43 of 73 categories (59%); differing under the strict rule: affiliate-and-partner-management, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, meeting-scheduling, mobile-marketing-and-push, partner-relationship-management, pr-and-media-monitoring, product-analytics, programmatic-and-display-advertising, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, tag-management, video-advertising, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- Kimi K2: a direct first choice kept as first choice or alternative in 53 of 73 categories (73%); differing under the strict rule: affiliate-and-partner-management, ai-sdr-agents, ai-visibility-tracking, b2b-intent-data, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm-data-quality-and-deduplication, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, data-management-platforms, digital-adoption-and-onboarding, digital-sales-rooms, ecommerce-marketing, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, meeting-scheduling, mobile-apps, partner-relationship-management, pr-and-media-monitoring, product-analytics, proposal-software, referral-and-partner-programs, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-dialers-and-calling, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- GLM 4.7 FlashX: a direct first choice kept as first choice or alternative in 43 of 73 categories (59%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, b2b-intent-data, channel-partner-and-local-marketing, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm-data-quality-and-deduplication, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-sales-rooms, ecommerce-marketing, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, webinar-virtual-events, workflow-automation-and-ipaas
- MiniMax M2.5: a direct first choice kept as first choice or alternative in 45 of 73 categories (62%); differing under the strict rule: affiliate-and-partner-management, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, b2b-intent-data, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm, crm-data-quality-and-deduplication, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, data-management-platforms, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-marketing, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, marketing-cms, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, programmatic-and-display-advertising, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, workflow-automation-and-ipaas


# Segment: Enterprise

# Martech AI Recommendation Index, run edition-2026-09

438 prompts, 12 models, 30,588 raw judge labels, 30,789 scored labels after normalization. Published weights: first choice +3, alternative +2, mention +1, soft negative -2, hard negative -3.

Scored under vendor alias table version 2026-09-15.2. Raw judge labels are the permanent record; the numbers below are derived from them and are regenerated for every run whenever the alias table changes, so the whole series is always scored under one table version. Resolution of raw names: 28,029 by alias or canonical name, 450 by category-scoped alias, 461 from combined answers split into their products, 15 excluded by rule, 1363 unresolved and counted under the raw name.

## Paraphrase stability

Share of categories where a model's first choice set on the direct prompt equals its set on the paraphrase.

| Model | Same | Different | Stability |
|---|---|---|---|
| Claude Haiku 4.5 | 12 | 60 | 17% |
| GPT-5.4 mini | 20 | 53 | 27% |
| Gemini 3.5 Flash | 20 | 53 | 27% |
| Perplexity Sonar | 29 | 44 | 40% |
| Grok 4.1 Fast | 29 | 44 | 40% |
| Mistral Small | 18 | 55 | 25% |
| DeepSeek V4 Flash | 22 | 51 | 30% |
| Llama 4 Maverick | 8 | 60 | 12% |
| Qwen 3.7 Flash | 16 | 57 | 22% |
| Kimi K2 | 25 | 48 | 34% |
| GLM 4.7 FlashX | 21 | 52 | 29% |
| MiniMax M2.5 | 12 | 61 | 16% |

A looser measure, whether a direct first choice survives as a first choice or alternative on the paraphrase, is in the appendix.

## Standing by category

First choice share across the direct, paraphrase, budget and scale prompts and all 12 models. The top product's share is published alongside the label: contested means the top share is at or below 40%, and a category just above the line is not meaningfully different from one just below it. Consensus means every model's direct-prompt first choice is the same single product.

| Category | Top product | Top share | First choices | Status |
|---|---|---|---|---|
| account-based-marketing-platforms | Demandbase | 47% | 57 | clear leader |
| affiliate-and-partner-management | impact.com | 44% | 50 | clear leader |
| ai-sdr-agents | Outreach | 15% | 46 | contested |
| ai-visibility-tracking | Profound | 63% | 43 | clear leader |
| attribution-mmm | Adobe Marketo Measure | 16% | 57 | contested |
| b2b-intent-data | 6sense | 45% | 51 | clear leader |
| billing-and-subscription-management | Zuora | 60% | 43 | clear leader |
| channel-partner-and-local-marketing | Impartner | 22% | 51 | contested |
| chatbots-and-conversational-ai-for-support | Intercom | 12% | 51 | contested |
| community-platforms | Higher Logic Vanilla | 38% | 52 | contested |
| consent-and-privacy-management | OneTrust | 55% | 51 | clear leader |
| content-marketing-platforms | HubSpot Content Hub | 17% | 41 | contested |
| contract-lifecycle-management-and-e-signature | Ironclad | 22% | 40 | contested |
| conversation-intelligence | Gong | 74% | 42 | clear leader |
| cpq | Salesforce CPQ | 31% | 51 | contested |
| crm | Salesforce Sales Cloud | 58% | 43 | clear leader |
| crm-data-quality-and-deduplication | DemandTools | 27% | 55 | contested |
| customer-data-platforms | Salesforce Data Cloud | 41% | 46 | clear leader |
| customer-education-and-lms | Skilljar | 33% | 42 | contested |
| customer-feedback-and-surveys | Qualtrics | 34% | 47 | contested |
| customer-intelligence-and-data-science | Adobe Customer Journey Analytics | 24% | 41 | contested |
| customer-success-platforms | Gainsight | 81% | 42 | consensus |
| customer-support-helpdesk | Zendesk | 53% | 49 | clear leader |
| dashboards-and-data-visualization | Microsoft Power BI | 65% | 46 | clear leader |
| data-enrichment | ZoomInfo | 46% | 41 | clear leader |
| data-management-platforms | Salesforce Data Cloud | 20% | 60 | contested |
| data-warehouse-reverse-etl | Hightouch | 44% | 81 | clear leader |
| digital-adoption-and-onboarding | WalkMe | 39% | 46 | contested |
| digital-asset-management | Bynder | 33% | 49 | contested |
| digital-sales-rooms | Seismic | 16% | 43 | contested |
| ecommerce-marketing | Adobe Marketo Engage | 22% | 45 | contested |
| ecommerce-platforms | Adobe Commerce | 34% | 38 | contested |
| email-marketing | Adobe Marketo Engage | 23% | 48 | contested |
| email-verification | ZeroBounce | 51% | 47 | clear leader |
| experimentation-and-personalization | Optimizely CMS | 45% | 49 | clear leader |
| identity-resolution | LiveRamp | 21% | 53 | contested |
| in-app-messaging-and-customer-communications | Intercom | 23% | 47 | contested |
| influencer-platforms | CreatorIQ | 53% | 47 | clear leader |
| knowledge-base-and-self-service | Zendesk | 26% | 43 | contested |
| landing-pages-and-interactive-content | Instapage | 41% | 51 | clear leader |
| lead-routing-and-management | LeanData | 54% | 50 | clear leader |
| loyalty-advocacy-and-referrals | Influitive | 15% | 46 | contested |
| marketing-automation | Adobe Marketo Engage | 57% | 46 | clear leader |
| marketing-cms | Contentful | 37% | 51 | contested |
| meeting-scheduling | Calendly | 52% | 46 | clear leader |
| mobile-apps | Braze | 39% | 46 | contested |
| mobile-marketing-and-push | Braze | 42% | 50 | clear leader |
| native-and-content-advertising | Taboola | 15% | 53 | contested |
| partner-relationship-management | Impartner | 27% | 48 | contested |
| pr-and-media-monitoring | Meltwater | 57% | 47 | clear leader |
| print | Lob | 37% | 43 | contested |
| product-analytics | Amplitude | 49% | 49 | clear leader |
| programmatic-and-display-advertising | The Trade Desk | 43% | 46 | clear leader |
| proposal-software | PandaDoc | 23% | 53 | contested |
| referral-and-partner-programs | Ambassador | 18% | 49 | contested |
| retail-proximity-and-iot-marketing | Radar | 24% | 41 | contested |
| revenue-intelligence-and-forecasting | Clari Copilot | 66% | 50 | clear leader |
| review-and-reputation-management | Birdeye | 31% | 49 | contested |
| sales-coaching-and-training | MindTickle | 41% | 54 | clear leader |
| sales-commissions-and-incentive-compensation | CaptivateIQ | 17% | 46 | contested |
| sales-dialers-and-calling | Outreach | 20% | 54 | contested |
| sales-enablement-and-content | Seismic | 62% | 50 | clear leader |
| sales-engagement | Outreach | 42% | 52 | clear leader |
| sales-intelligence-and-contact-data | ZoomInfo | 67% | 45 | clear leader |
| search-and-social-advertising-platforms | Skai | 42% | 59 | clear leader |
| seo-content-optimization | Conductor | 41% | 41 | clear leader |
| social-media-management | Sprinklr | 26% | 46 | contested |
| tag-management | Tealium iQ | 43% | 44 | clear leader |
| territory-and-quota-planning | Varicent | 35% | 54 | contested |
| video-advertising | The Trade Desk | 19% | 43 | contested |
| video-marketing-and-hosting | Brightcove | 25% | 53 | contested |
| webinar-virtual-events | ON24 | 33% | 51 | contested |
| workflow-automation-and-ipaas | Workato | 29% | 51 | contested |

**account-based-marketing-platforms**: Demandbase 47%, 6sense 30%, Abmatic AI 9%, Lusha 4%, Salesforce Marketing Cloud Account Engagement 4%

**affiliate-and-partner-management**: impact.com 44%, PartnerStack 34%, Partnerize 6%, Post Affiliate Pro 6%, Tapfiliate 4%

**ai-sdr-agents**: Outreach 15%, 11x 13%, AiSDR 13%, Salesforce Agentforce SDR 9%, Salesloft 9%

**ai-visibility-tracking**: Profound 63%, AirOps 5%, Cognizo 5%, AthenaHQ 2%, BrightEdge / OmniSEO 2%

**attribution-mmm**: Adobe Marketo Measure 16%, Dreamdata 12%, HockeyStack 11%, Measured 9%, Adobe Mix Modeler 7%

**b2b-intent-data**: 6sense 45%, Demandbase 24%, Bombora 20%, Abmatic AI 2%, Apollo.io 2%

**billing-and-subscription-management**: Zuora 60%, Maxio 9%, Chargebee 7%, Stax Bill 7%, Recurly 5%

**channel-partner-and-local-marketing**: Impartner 22%, Unifyr 14%, Ansira 10%, SOCi 8%, ZINFI 8%

**chatbots-and-conversational-ai-for-support**: Intercom 12%, Ada 8%, Kore.ai 8%, Zendesk 8%, TeamSupport 6%

**community-platforms**: Higher Logic Vanilla 38%, Gainsight Customer Communities 12%, Salesforce Experience Cloud 12%, Khoros Communities 8%, Discourse 6%

**consent-and-privacy-management**: OneTrust 55%, Ketch 24%, Usercentrics 6%, Secure Privacy 4%, ConsentStack 2%

**content-marketing-platforms**: HubSpot Content Hub 17%, Aprimo 10%, CoSchedule 5%, Contentful 5%, Monday.com 5%

**contract-lifecycle-management-and-e-signature**: Ironclad 22%, DocuSign 20%, Sirion 12%, Agiloft 10%, ContractSafe 10%

**conversation-intelligence**: Gong 74%, CloudTalk 5%, Avoma 2%, CallCabinet 2%, CallMiner Eureka 2%

**cpq**: Salesforce CPQ 31%, Salesforce Revenue Cloud 29%, Oracle CPQ 18%, DealHub 6%, SAP CPQ 6%

**crm**: Salesforce Sales Cloud 58%, Microsoft Dynamics 365 Sales 19%, Creatio 5%, HubSpot Sales Hub 5%, Zoho CRM 5%

**crm-data-quality-and-deduplication**: DemandTools 27%, ZoomInfo Operations 13%, Informatica Cloud Data Quality 7%, Insycle 7%, Cloudingo 5%

**customer-data-platforms**: Salesforce Data Cloud 41%, Microsoft Dynamics 365 Customer Insights 11%, Tealium 11%, Treasure Data 11%, Hightouch 7%

**customer-education-and-lms**: Skilljar 33%, Docebo 21%, Intellum 14%, Gainsight Customer Education 7%, Thought Industries 5%

**customer-feedback-and-surveys**: Qualtrics 34%, CustomerGauge 26%, Medallia 15%, SurveyMonkey 6%, Pollfish 4%

**customer-intelligence-and-data-science**: Adobe Customer Journey Analytics 24%, Amplitude 7%, Gainsight 7%, Salesforce Data Cloud 7%, 6sense 5%

**customer-success-platforms**: Gainsight 81%, Planhat 5%, Skalin 5%, Customerscore 2%, Gainsight Customer Success 2%

**customer-support-helpdesk**: Zendesk 53%, Salesforce Service Cloud 14%, Freshdesk 10%, TeamSupport 4%, HaloITSM 2%

**dashboards-and-data-visualization**: Microsoft Power BI 65%, Tableau 17%, Sigma 4%, Looker 2%, Microsoft 2%

**data-enrichment**: ZoomInfo 46%, Amplemarket 12%, Cognism 12%, Apollo.io 7%, Clay 7%

**data-management-platforms**: Salesforce Data Cloud 20%, Adobe Real-Time CDP 12%, Tealium 8%, Adobe Audience Manager 7%, ActionIQ 5%

**data-warehouse-reverse-etl**: Hightouch 44%, Snowflake 30%, BigQuery 11%, Census 10%, Airbyte 1%

**digital-adoption-and-onboarding**: WalkMe 39%, Whatfix 26%, Pendo 11%, Apty 9%, Lemon Learning 4%

**digital-asset-management**: Bynder 33%, Aprimo 24%, MediaValet 14%, Adobe Experience Manager Assets 10%, Canto 6%

**digital-sales-rooms**: Seismic 16%, Aligned 14%, Highspot 14%, MindTickle 14%, Trumpet 14%

**ecommerce-marketing**: Adobe Marketo Engage 22%, Salesforce Marketing Cloud 18%, BigCommerce 9%, Adobe Commerce 7%, HubSpot Marketing Hub 7%

**ecommerce-platforms**: Adobe Commerce 34%, Shopify 29%, OroCommerce 13%, BigCommerce 11%, SAP Commerce Cloud 5%

**email-marketing**: Adobe Marketo Engage 23%, HubSpot Marketing Hub 21%, Salesforce Marketing Cloud 19%, Brevo 12%, ActiveCampaign 4%

**email-verification**: ZeroBounce 51%, Hunter 6%, NeverBounce 6%, ZoomInfo 6%, Bouncer 4%

**experimentation-and-personalization**: Optimizely CMS 45%, Adobe Target 12%, VWO 12%, GrowthBook 8%, Kameleoon 6%

**identity-resolution**: LiveRamp 21%, Salesforce Data Cloud 13%, ZoomInfo 8%, Acxiom 4%, Adobe Real-Time CDP 4%

**in-app-messaging-and-customer-communications**: Intercom 23%, Braze 13%, Pendo 9%, Sendbird 6%, OneSignal 4%

**influencer-platforms**: CreatorIQ 53%, Traackr 17%, AMT 6%, GRIN 6%, Brandwatch Influence 4%

**knowledge-base-and-self-service**: Zendesk 26%, Helpjuice 19%, Confluence 14%, Document360 9%, Plain 7%

**landing-pages-and-interactive-content**: Instapage 41%, Leadpages 8%, Ceros 6%, HubSpot Landing Pages 6%, Landingi 6%

**lead-routing-and-management**: LeanData 54%, Kubaru 18%, LeadAngel 4%, Salesforce Lead Assignment Rules 4%, Traction Complete 4%

**loyalty-advocacy-and-referrals**: Influitive 15%, Extole 13%, Open Loyalty 13%, Annex Cloud 9%, Talon.One 9%

**marketing-automation**: Adobe Marketo Engage 57%, HubSpot Marketing Hub 15%, Salesforce Marketing Cloud 15%, Salesforce Marketing Cloud Account Engagement 4%, Adobe Campaign 2%

**marketing-cms**: Contentful 37%, Adobe Experience Manager 10%, WordPress 10%, HubSpot Content Hub 6%, Sanity 6%

**meeting-scheduling**: Calendly 52%, Chili Piper 20%, Microsoft Bookings 11%, Cal.com 7%, HubSpot Meetings 2%

**mobile-apps**: Braze 39%, AppsFlyer 11%, Staffbase 7%, Airship 4%, Customer.io 4%

**mobile-marketing-and-push**: Braze 42%, Airship 12%, Courier 10%, Staffbase 8%, OneSignal 6%

**native-and-content-advertising**: LinkedIn Sponsored Content 15%, StackAdapt 15%, Taboola 15%, Teads 9%, AdLib 8%

**partner-relationship-management**: Impartner 27%, Impartner PRM 21%, Salesforce PRM 10%, ZINFI 10%, Channeltivity 6%

**pr-and-media-monitoring**: Meltwater 57%, Cision 21%, Brand24 6%, Determ 4%, Muck Rack 4%

**print**: Lob 37%, PFL 16%, Sendoso 12%, PostGrid 9%, Postalytics 9%

**product-analytics**: Amplitude 49%, Pendo 31%, Mixpanel 8%, Amplitude Analytics 4%, Heap 2%

**programmatic-and-display-advertising**: The Trade Desk 43%, Demandbase 17%, StackAdapt 9%, Amazon DSP 7%, 6sense 4%

**proposal-software**: PandaDoc 23%, Responsive 13%, DealHub 11%, Salesforce Revenue Cloud 9%, Conga 8%

**referral-and-partner-programs**: Ambassador 18%, PartnerStack 14%, Impartner 10%, Extole 8%, Impartner PRM 6%

**retail-proximity-and-iot-marketing**: Radar 24%, Foursquare 12%, Gimbal 10%, Foursquare Proximity 7%, InMarket 5%

**revenue-intelligence-and-forecasting**: Clari Copilot 66%, Gong 10%, Tellius 6%, Aviso 4%, Salesforce Sales Cloud 4%

**review-and-reputation-management**: Birdeye 31%, Reputation 18%, Brandwatch 6%, G2 Marketing Solutions 6%, Reviewflowz 6%

**sales-coaching-and-training**: MindTickle 41%, Seismic 17%, Gong 9%, Allego 6%, SalesHood 4%

**sales-commissions-and-incentive-compensation**: CaptivateIQ 17%, Varicent 15%, Xactly Incent 15%, Xactly 13%, Performio 11%

**sales-dialers-and-calling**: Outreach 20%, Salesloft 15%, Five9 13%, Aloware 11%, NICE CXone 7%

**sales-enablement-and-content**: Seismic 62%, Highspot 20%, Masset 6%, MindTickle 6%, Groove 2%

**sales-engagement**: Outreach 42%, Salesloft 27%, HubSpot Sales Hub 10%, Salesforce Sales Engagement 10%, Apollo.io 2%

**sales-intelligence-and-contact-data**: ZoomInfo 67%, Cognism 16%, Salesmotion 9%, Apollo.io 4%, Amplemarket 2%

**search-and-social-advertising-platforms**: Skai 42%, Marin Software 15%, Google Search Ads 360 10%, Adobe Advertising 5%, Metadata.io 3%

**seo-content-optimization**: Conductor 41%, Semrush 12%, seoClarity 12%, BrightEdge 7%, MarketMuse 7%

**social-media-management**: Sprinklr 26%, Sprout Social 20%, Oktopost 15%, Hootsuite 9%, PostPlanify 7%

**tag-management**: Tealium iQ 43%, Google Tag Manager 20%, Adobe Experience Platform Tags 14%, Google Tag Manager (GTM) 360 5%, Tealium Customer Data Hub 5%

**territory-and-quota-planning**: Varicent 35%, Anaplan 33%, Salesforce Sales Planning 7%, CaptivateIQ 4%, Fullcast 4%

**video-advertising**: The Trade Desk 19%, Demandbase 14%, Google Display & Video 360 14%, LinkedIn Campaign Manager 14%, Vibe.co 7%

**video-marketing-and-hosting**: Brightcove 25%, Wistia 23%, Vidyard 19%, Gumlet 9%, Vimeo 9%

**webinar-virtual-events**: ON24 33%, Bizzabo 10%, Webex Webinars 10%, Cvent 8%, Microsoft Teams 8%

**workflow-automation-and-ipaas**: Workato 29%, Microsoft Power Automate 14%, MuleSoft Anypoint Platform 12%, Boomi 10%, MuleSoft 6%

## Anti-recommendations

Products most often labeled soft or hard negative, with the number of models that did so at least once in the category, and the share of that product's labels in the category that were negative. A high negative share on a product with few labels is a warning; a low share on a product with many labels is salience, not sentiment.

- **account-based-marketing-platforms**: 6sense (11 models, 2 hard; 15 of 65 labels negative), AdRoll ABM (9 models, 2 hard; 17 of 42 labels negative), Demandbase (9 models, 2 hard; 11 of 64 labels negative), Terminus (7 models, 4 hard; 11 of 36 labels negative)
- **affiliate-and-partner-management**: impact.com (7 models, 3 hard; 8 of 62 labels negative), ShareASale (6 models, 3 hard; 6 of 10 labels negative), Awin (6 models, 1 hard; 7 of 19 labels negative), CJ Affiliate (4 models, 2 hard; 5 of 21 labels negative)
- **ai-sdr-agents**: 11x (10 models, 13 hard; 17 of 47 labels negative), Artisan (9 models, 8 hard; 14 of 37 labels negative), Regie.ai (5 models, 3 hard; 7 of 22 labels negative), Apollo.io (4 models, 2 hard; 6 of 14 labels negative)
- **ai-visibility-tracking**: Profound (7 models, 2 hard; 8 of 59 labels negative), Otterly (6 models, 3 hard; 8 of 15 labels negative), Semrush AI Visibility Toolkit (5 models, 3 hard; 6 of 27 labels negative), Ahrefs Brand Radar (4 models, 2 hard; 7 of 17 labels negative)
- **attribution-mmm**: Triple Whale (7 models, 3 hard; 7 of 13 labels negative), Analytic Partners (6 models, 2 hard; 6 of 20 labels negative), Northbeam (6 models, 2 hard; 6 of 18 labels negative), Adobe Analytics (5 models, 2 hard; 5 of 12 labels negative)
- **b2b-intent-data**: ZoomInfo (10 models, 3 hard; 15 of 48 labels negative), 6sense (10 models, 1 hard; 15 of 59 labels negative), Demandbase (10 models, 1 hard; 10 of 57 labels negative), Apollo.io (5 models, 3 hard; 5 of 8 labels negative)
- **billing-and-subscription-management**: Stripe Billing (11 models, 5 hard; 22 of 52 labels negative), Recurly (10 models, 2 hard; 14 of 47 labels negative), Chargebee (9 models, 1 hard; 13 of 53 labels negative), Paddle (8 models, 7 hard; 9 of 18 labels negative)
- **channel-partner-and-local-marketing**: Adobe Marketo Engage (3 models, 1 hard; 3 of 5 labels negative), PartnerStack (3 models; 3 of 8 labels negative), Oracle Eloqua (2 models, 2 hard; 2 of 2 labels negative), HubSpot (2 models, 1 hard; 2 of 8 labels negative)
- **chatbots-and-conversational-ai-for-support**: Intercom (8 models, 5 hard; 15 of 47 labels negative), Tidio (6 models, 2 hard; 7 of 15 labels negative), Zendesk (4 models, 3 hard; 6 of 17 labels negative), Ada (4 models, 1 hard; 6 of 36 labels negative)
- **community-platforms**: Salesforce Experience Cloud (9 models, 4 hard; 18 of 50 labels negative), Circle (7 models, 6 hard; 10 of 19 labels negative), Khoros (6 models, 3 hard; 6 of 17 labels negative), Mighty Networks (5 models, 5 hard; 6 of 8 labels negative)
- **consent-and-privacy-management**: OneTrust (11 models, 4 hard; 17 of 63 labels negative), TrustArc (9 models, 2 hard; 10 of 49 labels negative), Cookiebot (8 models, 5 hard; 15 of 26 labels negative), CookieYes (6 models, 5 hard; 6 of 7 labels negative)
- **content-marketing-platforms**: HubSpot Content Hub (8 models; 8 of 28 labels negative), Adobe Experience Manager (4 models, 1 hard; 4 of 14 labels negative), Contentful (4 models, 1 hard; 5 of 26 labels negative), Contently (4 models, 1 hard; 5 of 24 labels negative)
- **contract-lifecycle-management-and-e-signature**: Ironclad (8 models, 2 hard; 14 of 54 labels negative), Conga CLM (8 models, 1 hard; 9 of 37 labels negative), DocuSign CLM (8 models, 1 hard; 14 of 42 labels negative), Icertis (7 models, 2 hard; 9 of 47 labels negative)
- **conversation-intelligence**: Gong (11 models, 4 hard; 14 of 63 labels negative), Chorus by ZoomInfo (9 models, 4 hard; 12 of 52 labels negative), Otter.ai (8 models, 5 hard; 10 of 12 labels negative), Fireflies.ai (7 models, 3 hard; 8 of 22 labels negative)
- **cpq**: Salesforce CPQ (11 models, 7 hard; 12 of 42 labels negative), Oracle CPQ (7 models, 4 hard; 8 of 56 labels negative), SAP CPQ (7 models, 2 hard; 7 of 48 labels negative), DealHub (4 models; 4 of 46 labels negative)
- **crm**: Pipedrive (9 models, 7 hard; 12 of 16 labels negative), Salesforce Sales Cloud (9 models, 3 hard; 12 of 62 labels negative), HubSpot CRM (9 models, 2 hard; 14 of 38 labels negative), Zoho CRM (8 models, 1 hard; 16 of 32 labels negative)
- **crm-data-quality-and-deduplication**: Insycle (6 models, 1 hard; 6 of 29 labels negative), Cloudingo (4 models, 3 hard; 5 of 25 labels negative), Apollo.io (4 models; 5 of 8 labels negative), ZoomInfo Operations (4 models; 4 of 34 labels negative)
- **customer-data-platforms**: Segment (10 models, 7 hard; 17 of 43 labels negative), Adobe Real-Time CDP (7 models, 1 hard; 10 of 45 labels negative), mParticle (6 models, 5 hard; 9 of 21 labels negative), Salesforce Data Cloud (5 models, 3 hard; 8 of 51 labels negative)
- **customer-education-and-lms**: Skilljar (9 models; 10 of 51 labels negative), Docebo (7 models; 10 of 60 labels negative), Thought Industries (5 models, 1 hard; 5 of 47 labels negative), Thinkific (4 models, 2 hard; 4 of 10 labels negative)
- **customer-feedback-and-surveys**: SurveyMonkey (10 models, 5 hard; 14 of 41 labels negative), Medallia (7 models, 3 hard; 12 of 56 labels negative), Typeform (6 models, 6 hard; 8 of 15 labels negative), Qualtrics (6 models, 1 hard; 8 of 59 labels negative)
- **customer-intelligence-and-data-science**: Segment (7 models, 3 hard; 10 of 29 labels negative), Mixpanel (6 models, 3 hard; 11 of 37 labels negative), Adobe Real-Time CDP (6 models, 2 hard; 6 of 23 labels negative), Amplitude (5 models, 3 hard; 10 of 38 labels negative)
- **customer-success-platforms**: ChurnZero (9 models, 5 hard; 12 of 54 labels negative), Gainsight (9 models, 2 hard; 10 of 63 labels negative), Totango (8 models, 6 hard; 10 of 56 labels negative), Vitally (8 models, 5 hard; 9 of 32 labels negative)
- **customer-support-helpdesk**: Salesforce Service Cloud (10 models, 5 hard; 14 of 54 labels negative), Zendesk (10 models, 3 hard; 16 of 62 labels negative), Intercom (9 models, 6 hard; 11 of 32 labels negative), Freshdesk (8 models, 1 hard; 10 of 53 labels negative)
- **dashboards-and-data-visualization**: Tableau (10 models; 18 of 66 labels negative), Domo (7 models, 4 hard; 9 of 25 labels negative), Looker (7 models, 1 hard; 12 of 51 labels negative), Microsoft Power BI (7 models; 7 of 65 labels negative)
- **data-enrichment**: ZoomInfo (11 models, 6 hard; 18 of 60 labels negative), Apollo.io (10 models, 8 hard; 16 of 44 labels negative), Clay (8 models, 2 hard; 8 of 45 labels negative), Lusha (7 models, 5 hard; 9 of 17 labels negative)
- **data-management-platforms**: Segment (6 models, 5 hard; 7 of 14 labels negative), mParticle (5 models, 5 hard; 5 of 7 labels negative), Snowflake (5 models; 6 of 20 labels negative), Oracle BlueKai (4 models, 4 hard; 5 of 7 labels negative)
- **data-warehouse-reverse-etl**: Census (7 models, 2 hard; 11 of 66 labels negative), Amazon Redshift (6 models; 10 of 32 labels negative), Hightouch (6 models; 7 of 67 labels negative), Teradata (5 models, 4 hard; 5 of 7 labels negative)
- **digital-adoption-and-onboarding**: Userpilot (8 models, 11 hard; 16 of 29 labels negative), Pendo (8 models, 6 hard; 14 of 54 labels negative), Appcues (7 models, 8 hard; 12 of 27 labels negative), WalkMe (7 models, 1 hard; 12 of 60 labels negative)
- **digital-asset-management**: Bynder (8 models, 2 hard; 11 of 53 labels negative), Adobe Experience Manager Assets (7 models, 3 hard; 13 of 48 labels negative), Brandfolder (7 models, 3 hard; 12 of 33 labels negative), Frontify (6 models, 3 hard; 8 of 21 labels negative)
- **digital-sales-rooms**: Trumpet (9 models, 4 hard; 14 of 46 labels negative), Seismic (7 models, 2 hard; 11 of 47 labels negative), Dock (7 models, 1 hard; 7 of 30 labels negative), Aligned (6 models, 2 hard; 11 of 39 labels negative)
- **ecommerce-marketing**: HubSpot Marketing Hub (8 models, 4 hard; 12 of 32 labels negative), Salesforce Marketing Cloud (7 models; 12 of 38 labels negative), BigCommerce (6 models, 1 hard; 6 of 26 labels negative), Shopify (6 models; 6 of 30 labels negative)
- **ecommerce-platforms**: Adobe Commerce (11 models, 3 hard; 13 of 60 labels negative), Salesforce Commerce Cloud (10 models, 3 hard; 15 of 46 labels negative), Shopify (8 models, 1 hard; 12 of 60 labels negative), WooCommerce (6 models, 5 hard; 6 of 6 labels negative)
- **email-marketing**: Mailchimp (10 models, 10 hard; 14 of 16 labels negative), Constant Contact (9 models, 6 hard; 10 of 12 labels negative), Klaviyo (8 models, 5 hard; 10 of 25 labels negative), HubSpot Marketing Hub (8 models, 3 hard; 11 of 59 labels negative)
- **email-verification**: Verifications.io (5 models, 5 hard; 5 of 5 labels negative), MillionVerifier (4 models, 3 hard; 6 of 8 labels negative), DeBounce (4 models, 1 hard; 4 of 8 labels negative), Hunter (4 models; 5 of 21 labels negative)
- **experimentation-and-personalization**: Adobe Target (10 models, 4 hard; 17 of 54 labels negative), Optimizely CMS (9 models, 2 hard; 15 of 62 labels negative), VWO (7 models, 2 hard; 11 of 53 labels negative), Dynamic Yield (6 models, 3 hard; 7 of 32 labels negative)
- **identity-resolution**: Segment (8 models, 3 hard; 9 of 18 labels negative), LiveRamp (7 models, 3 hard; 11 of 44 labels negative), Tealium (6 models, 2 hard; 7 of 26 labels negative), mParticle (5 models, 3 hard; 6 of 13 labels negative)
- **in-app-messaging-and-customer-communications**: WhatsApp (8 models, 8 hard; 8 of 8 labels negative), Braze (7 models, 2 hard; 8 of 37 labels negative), OneSignal (7 models, 2 hard; 7 of 20 labels negative), Facebook Messenger (6 models, 6 hard; 6 of 6 labels negative)
- **influencer-platforms**: GRIN (10 models, 3 hard; 12 of 36 labels negative), Upfluence (6 models, 2 hard; 8 of 23 labels negative), Aspire (5 models, 3 hard; 6 of 22 labels negative), CreatorIQ (5 models, 3 hard; 6 of 60 labels negative)
- **knowledge-base-and-self-service**: Notion (11 models, 5 hard; 21 of 38 labels negative), Confluence (7 models, 1 hard; 11 of 41 labels negative), Tettra (5 models, 3 hard; 5 of 8 labels negative), Document360 (5 models, 1 hard; 5 of 37 labels negative)
- **landing-pages-and-interactive-content**: Leadpages (9 models, 4 hard; 16 of 26 labels negative), HubSpot Landing Pages (7 models, 2 hard; 8 of 36 labels negative), ClickFunnels (6 models, 5 hard; 6 of 7 labels negative), Wix (6 models, 5 hard; 6 of 7 labels negative)
- **lead-routing-and-management**: Chili Piper (8 models, 6 hard; 11 of 53 labels negative), LeanData (7 models, 3 hard; 10 of 59 labels negative), Pipedrive (6 models, 5 hard; 6 of 9 labels negative), Salesforce Lead Assignment Rules (6 models, 2 hard; 6 of 15 labels negative)
- **loyalty-advocacy-and-referrals**: ReferralCandy (8 models, 9 hard; 12 of 15 labels negative), LoyaltyLion (8 models, 5 hard; 10 of 15 labels negative), Smile.io (6 models, 3 hard; 8 of 11 labels negative), Yotpo (5 models, 3 hard; 6 of 14 labels negative)
- **marketing-automation**: HubSpot Marketing Hub (11 models, 3 hard; 21 of 62 labels negative), Oracle Eloqua (10 models, 3 hard; 11 of 50 labels negative), Adobe Marketo Engage (10 models, 1 hard; 14 of 61 labels negative), Salesforce Marketing Cloud (9 models, 4 hard; 13 of 45 labels negative)
- **marketing-cms**: Contentful (9 models, 4 hard; 15 of 61 labels negative), Adobe Experience Manager (9 models, 3 hard; 17 of 46 labels negative), Sanity (9 models, 3 hard; 13 of 42 labels negative), Sitecore (9 models, 2 hard; 15 of 40 labels negative)
- **meeting-scheduling**: Chili Piper (10 models, 5 hard; 10 of 47 labels negative), Doodle (7 models, 4 hard; 8 of 12 labels negative), Calendly (7 models, 3 hard; 10 of 59 labels negative), HubSpot Meetings (6 models; 6 of 23 labels negative)
- **mobile-apps**: Braze (5 models, 2 hard; 6 of 47 labels negative), Salesforce Marketing Cloud (4 models, 1 hard; 4 of 17 labels negative), AppsFlyer (4 models; 4 of 31 labels negative), Airship (3 models, 1 hard; 4 of 34 labels negative)
- **mobile-marketing-and-push**: OneSignal (9 models, 2 hard; 12 of 39 labels negative), Braze (7 models, 1 hard; 9 of 57 labels negative), Twilio Programmable Messaging (6 models, 2 hard; 8 of 25 labels negative), Airship (6 models, 1 hard; 6 of 42 labels negative)
- **native-and-content-advertising**: MGID (8 models, 6 hard; 12 of 30 labels negative), Revcontent (8 models, 4 hard; 10 of 25 labels negative), Taboola (7 models, 2 hard; 13 of 55 labels negative), Teads (7 models, 2 hard; 12 of 64 labels negative)
- **partner-relationship-management**: Salesforce PRM (11 models, 3 hard; 18 of 52 labels negative), PartnerStack (8 models, 4 hard; 13 of 29 labels negative), Channeltivity (6 models, 1 hard; 6 of 25 labels negative), Kiflo (4 models, 3 hard; 5 of 6 labels negative)
- **pr-and-media-monitoring**: Meltwater (9 models, 3 hard; 13 of 66 labels negative), Cision (8 models, 6 hard; 12 of 55 labels negative), Brandwatch (8 models; 10 of 33 labels negative), Muck Rack (7 models; 7 of 39 labels negative)
- **print**: Sendoso (10 models, 3 hard; 14 of 49 labels negative), PostGrid (7 models; 8 of 42 labels negative), Postalytics (7 models; 9 of 41 labels negative), Lob (6 models, 2 hard; 8 of 53 labels negative)
- **product-analytics**: Google Analytics 4 (9 models, 6 hard; 9 of 10 labels negative), Mixpanel (9 models, 3 hard; 14 of 60 labels negative), Heap (7 models, 3 hard; 9 of 37 labels negative), PostHog (7 models, 2 hard; 8 of 50 labels negative)
- **programmatic-and-display-advertising**: Google Display & Video 360 (7 models, 1 hard; 10 of 44 labels negative), Amazon DSP (5 models; 7 of 31 labels negative), MediaMath (4 models, 2 hard; 4 of 8 labels negative), Microsoft Invest (4 models, 2 hard; 4 of 6 labels negative)
- **proposal-software**: PandaDoc (11 models, 3 hard; 19 of 55 labels negative), Proposify (8 models, 5 hard; 15 of 36 labels negative), Qwilr (7 models, 6 hard; 11 of 28 labels negative), Better Proposals (7 models, 5 hard; 9 of 15 labels negative)
- **referral-and-partner-programs**: ReferralCandy (9 models, 4 hard; 14 of 16 labels negative), Referral Factory (6 models, 2 hard; 7 of 20 labels negative), Extole (5 models, 1 hard; 6 of 38 labels negative), Friendbuy (5 models; 6 of 27 labels negative)
- **retail-proximity-and-iot-marketing**: Estimote (3 models, 1 hard; 3 of 10 labels negative), GroundTruth (2 models; 2 of 23 labels negative), InMarket (2 models; 2 of 16 labels negative), Insider (2 models; 2 of 3 labels negative)
- **revenue-intelligence-and-forecasting**: Clari Copilot (10 models, 3 hard; 15 of 66 labels negative), Gong (10 models, 2 hard; 14 of 57 labels negative), Salesloft (5 models; 6 of 19 labels negative), Chorus by ZoomInfo (3 models, 3 hard; 3 of 12 labels negative)
- **review-and-reputation-management**: Birdeye (7 models, 4 hard; 11 of 55 labels negative), Podium (6 models, 6 hard; 9 of 19 labels negative), Trustpilot (5 models, 1 hard; 5 of 9 labels negative), GatherUp (4 models, 2 hard; 4 of 5 labels negative)
- **sales-coaching-and-training**: Gong (9 models, 2 hard; 15 of 48 labels negative), Seismic (9 models, 1 hard; 13 of 52 labels negative), Highspot (8 models, 2 hard; 11 of 43 labels negative), MindTickle (7 models, 1 hard; 10 of 60 labels negative)
- **sales-commissions-and-incentive-compensation**: Varicent (8 models, 3 hard; 11 of 44 labels negative), Xactly (8 models, 2 hard; 9 of 36 labels negative), SAP Commissions (7 models, 4 hard; 8 of 12 labels negative), QuotaPath (7 models, 2 hard; 8 of 17 labels negative)
- **sales-dialers-and-calling**: CloudTalk (5 models, 4 hard; 9 of 32 labels negative), Aircall (5 models, 2 hard; 7 of 12 labels negative), Orum (5 models, 1 hard; 8 of 32 labels negative), Kixie (5 models; 6 of 11 labels negative)
- **sales-enablement-and-content**: Highspot (10 models, 5 hard; 14 of 59 labels negative), Seismic (10 models, 3 hard; 12 of 63 labels negative), Showpad (9 models, 6 hard; 11 of 49 labels negative), Brainshark (7 models, 3 hard; 7 of 10 labels negative)
- **sales-engagement**: Apollo.io (10 models, 2 hard; 11 of 31 labels negative), Outreach (9 models, 5 hard; 16 of 62 labels negative), Salesloft (9 models, 5 hard; 14 of 61 labels negative), HubSpot Sales Hub (7 models, 3 hard; 9 of 27 labels negative)
- **sales-intelligence-and-contact-data**: ZoomInfo (11 models, 1 hard; 17 of 64 labels negative), Apollo.io (10 models, 3 hard; 19 of 52 labels negative), Seamless.AI (7 models, 4 hard; 8 of 12 labels negative), Lusha (7 models, 2 hard; 11 of 27 labels negative)
- **search-and-social-advertising-platforms**: Marin Software (7 models, 5 hard; 14 of 49 labels negative), Skai (5 models, 1 hard; 6 of 58 labels negative), WordStream (4 models, 3 hard; 4 of 4 labels negative), Adobe Advertising (4 models, 2 hard; 8 of 27 labels negative)
- **seo-content-optimization**: Surfer SEO (9 models, 5 hard; 11 of 31 labels negative), BrightEdge (9 models, 3 hard; 15 of 50 labels negative), Clearscope (8 models, 4 hard; 9 of 34 labels negative), Semrush (8 models, 2 hard; 11 of 45 labels negative)
- **social-media-management**: Sprout Social (11 models, 4 hard; 20 of 64 labels negative), Hootsuite (10 models, 3 hard; 16 of 58 labels negative), Buffer (7 models, 7 hard; 10 of 15 labels negative), Agorapulse (7 models, 3 hard; 7 of 10 labels negative)
- **tag-management**: Google Tag Manager (12 models, 4 hard; 23 of 66 labels negative), Adobe Experience Platform Tags (6 models, 2 hard; 8 of 56 labels negative), Tealium iQ (6 models, 1 hard; 7 of 45 labels negative), Ensighten (5 models, 3 hard; 6 of 16 labels negative)
- **territory-and-quota-planning**: Anaplan (8 models, 1 hard; 11 of 56 labels negative), CaptivateIQ (6 models, 3 hard; 8 of 39 labels negative), Maptive (5 models, 2 hard; 7 of 13 labels negative), Varicent (5 models, 2 hard; 9 of 49 labels negative)
- **video-advertising**: TikTok Ads (9 models, 3 hard; 12 of 13 labels negative), Meta Ads (8 models, 1 hard; 8 of 12 labels negative), YouTube Ads (6 models, 1 hard; 6 of 19 labels negative), X (4 models, 2 hard; 4 of 5 labels negative)
- **video-marketing-and-hosting**: YouTube (12 models, 11 hard; 17 of 18 labels negative), Vimeo (11 models, 3 hard; 17 of 58 labels negative), Wistia (9 models, 2 hard; 18 of 60 labels negative), Vidyard (8 models, 3 hard; 14 of 51 labels negative)
- **webinar-virtual-events**: Zoom Webinars (12 models, 2 hard; 17 of 59 labels negative), GoTo Webinar (9 models, 2 hard; 10 of 24 labels negative), Demio (8 models, 7 hard; 11 of 17 labels negative), WebinarJam (6 models, 6 hard; 9 of 10 labels negative)
- **workflow-automation-and-ipaas**: Zapier (11 models, 11 hard; 28 of 34 labels negative), Make (9 models, 4 hard; 16 of 27 labels negative), Workato (7 models, 2 hard; 10 of 59 labels negative), Microsoft Power Automate (6 models, 1 hard; 6 of 37 labels negative)

## Leadership and criticism

First-choice share and negative label rate are independent, so every product with at least 10 labels in a category is placed on both axes. Cutoffs: leader at 30% or more of first choices, criticized at 25% or more negative labels. An endorsed leader is recommended and not criticized; a criticized default is recommended while the models list its problems; a criticized challenger is named mostly to be warned against.

| Category | Product | First-choice share | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|
| account-based-marketing-platforms | Demandbase | 47% | 17% | 64 | endorsed leader |
| account-based-marketing-platforms | 6sense | 30% | 23% | 65 | accepted challenger |
| account-based-marketing-platforms | Terminus | 4% | 31% | 36 | criticized challenger |
| account-based-marketing-platforms | ZoomInfo | 2% | 17% | 12 | accepted challenger |
| account-based-marketing-platforms | ZoomInfo Marketing | 0% | 6% | 17 | accepted challenger |
| account-based-marketing-platforms | Madison Logic | 0% | 26% | 19 | criticized challenger |
| account-based-marketing-platforms | HubSpot ABM | 0% | 30% | 10 | criticized challenger |
| account-based-marketing-platforms | AdRoll ABM | 0% | 40% | 42 | criticized challenger |
| affiliate-and-partner-management | impact.com | 44% | 13% | 62 | endorsed leader |
| affiliate-and-partner-management | PartnerStack | 34% | 6% | 52 | endorsed leader |
| affiliate-and-partner-management | Partnerize | 6% | 0% | 14 | accepted challenger |
| affiliate-and-partner-management | Tapfiliate | 4% | 30% | 10 | criticized challenger |
| affiliate-and-partner-management | Everflow | 2% | 0% | 30 | accepted challenger |
| affiliate-and-partner-management | TUNE | 0% | 0% | 13 | accepted challenger |
| affiliate-and-partner-management | CJ Affiliate | 0% | 24% | 21 | accepted challenger |
| affiliate-and-partner-management | Rakuten Advertising | 0% | 25% | 12 | criticized challenger |
| affiliate-and-partner-management | Awin | 0% | 37% | 19 | criticized challenger |
| affiliate-and-partner-management | ShareASale | 0% | 60% | 10 | criticized challenger |
| ai-sdr-agents | Outreach | 15% | 6% | 18 | accepted challenger |
| ai-sdr-agents | AiSDR | 13% | 14% | 22 | accepted challenger |
| ai-sdr-agents | 11x | 13% | 36% | 47 | criticized challenger |
| ai-sdr-agents | Salesloft | 9% | 13% | 15 | accepted challenger |
| ai-sdr-agents | Salesforce Agentforce | 7% | 7% | 15 | accepted challenger |
| ai-sdr-agents | Artisan | 7% | 38% | 37 | criticized challenger |
| ai-sdr-agents | Amplemarket | 4% | 6% | 16 | accepted challenger |
| ai-sdr-agents | Qualified | 2% | 0% | 10 | accepted challenger |
| ai-sdr-agents | Clay | 2% | 9% | 11 | accepted challenger |
| ai-sdr-agents | Apollo.io | 2% | 43% | 14 | criticized challenger |
| ai-sdr-agents | Regie.ai | 0% | 32% | 22 | criticized challenger |
| ai-visibility-tracking | Profound | 63% | 14% | 59 | endorsed leader |
| ai-visibility-tracking | AirOps | 5% | 8% | 13 | accepted challenger |
| ai-visibility-tracking | Conductor | 2% | 0% | 14 | accepted challenger |
| ai-visibility-tracking | Scrunch | 2% | 18% | 28 | accepted challenger |
| ai-visibility-tracking | AthenaHQ | 2% | 21% | 14 | accepted challenger |
| ai-visibility-tracking | Peec AI | 2% | 22% | 23 | accepted challenger |
| ai-visibility-tracking | Semrush AI Visibility Toolkit | 0% | 22% | 27 | accepted challenger |
| ai-visibility-tracking | Ahrefs Brand Radar | 0% | 41% | 17 | criticized challenger |
| ai-visibility-tracking | Otterly | 0% | 53% | 15 | criticized challenger |
| attribution-mmm | Adobe Marketo Measure | 16% | 26% | 23 | criticized challenger |
| attribution-mmm | Dreamdata | 12% | 6% | 32 | accepted challenger |
| attribution-mmm | HockeyStack | 11% | 11% | 27 | accepted challenger |
| attribution-mmm | Measured | 9% | 6% | 34 | accepted challenger |
| attribution-mmm | SegmentStream | 7% | 9% | 22 | accepted challenger |
| attribution-mmm | Adobe Mix Modeler | 7% | 14% | 29 | accepted challenger |
| attribution-mmm | Lifesight | 4% | 8% | 12 | accepted challenger |
| attribution-mmm | Improvado | 2% | 0% | 20 | accepted challenger |
| attribution-mmm | Google Analytics 360 | 2% | 0% | 11 | accepted challenger |
| attribution-mmm | Mutinex | 2% | 9% | 11 | accepted challenger |
| attribution-mmm | Recast | 2% | 10% | 21 | accepted challenger |
| attribution-mmm | Rockerbox | 2% | 11% | 35 | accepted challenger |
| attribution-mmm | Analytic Partners | 2% | 30% | 20 | criticized challenger |
| attribution-mmm | LiftLab | 0% | 10% | 10 | accepted challenger |
| attribution-mmm | Google Meridian | 0% | 24% | 21 | accepted challenger |
| attribution-mmm | Meta Robyn | 0% | 27% | 15 | criticized challenger |
| attribution-mmm | Northbeam | 0% | 33% | 18 | criticized challenger |
| attribution-mmm | Cometly | 0% | 40% | 10 | criticized challenger |
| attribution-mmm | Adobe Analytics | 0% | 42% | 12 | criticized challenger |
| attribution-mmm | Nielsen | 0% | 42% | 12 | criticized challenger |
| attribution-mmm | Triple Whale | 0% | 54% | 13 | criticized challenger |
| b2b-intent-data | 6sense | 45% | 25% | 59 | criticized default |
| b2b-intent-data | Demandbase | 24% | 18% | 57 | accepted challenger |
| b2b-intent-data | Bombora | 20% | 7% | 61 | accepted challenger |
| b2b-intent-data | TrustRadius | 2% | 8% | 12 | accepted challenger |
| b2b-intent-data | ZoomInfo | 2% | 31% | 48 | criticized challenger |
| b2b-intent-data | Intentsify | 0% | 0% | 18 | accepted challenger |
| b2b-intent-data | TechTarget Priority Engine | 0% | 0% | 29 | accepted challenger |
| b2b-intent-data | G2 Buyer Intent | 0% | 10% | 30 | accepted challenger |
| b2b-intent-data | Cognism | 0% | 17% | 18 | accepted challenger |
| billing-and-subscription-management | Zuora | 60% | 16% | 63 | endorsed leader |
| billing-and-subscription-management | Maxio | 9% | 3% | 36 | accepted challenger |
| billing-and-subscription-management | Chargebee | 7% | 25% | 53 | accepted challenger |
| billing-and-subscription-management | Salesforce Revenue Cloud | 5% | 6% | 16 | accepted challenger |
| billing-and-subscription-management | Recurly | 5% | 30% | 47 | criticized challenger |
| billing-and-subscription-management | Stripe Billing | 5% | 42% | 52 | criticized challenger |
| billing-and-subscription-management | BillingPlatform | 0% | 8% | 13 | accepted challenger |
| billing-and-subscription-management | Metronome | 0% | 9% | 11 | accepted challenger |
| billing-and-subscription-management | Paddle | 0% | 50% | 18 | criticized challenger |
| channel-partner-and-local-marketing | Impartner | 22% | 6% | 34 | accepted challenger |
| channel-partner-and-local-marketing | Unifyr | 14% | 7% | 41 | accepted challenger |
| channel-partner-and-local-marketing | Ansira | 10% | 8% | 24 | accepted challenger |
| channel-partner-and-local-marketing | ZINFI | 8% | 5% | 22 | accepted challenger |
| channel-partner-and-local-marketing | Channelscaler | 4% | 7% | 15 | accepted challenger |
| channel-partner-and-local-marketing | SproutLoud | 2% | 17% | 12 | accepted challenger |
| channel-partner-and-local-marketing | JourneyBee | 0% | 0% | 10 | accepted challenger |
| channel-partner-and-local-marketing | Mindmatrix | 0% | 5% | 19 | accepted challenger |
| channel-partner-and-local-marketing | Salesforce PRM | 0% | 30% | 10 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Intercom | 12% | 32% | 47 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Kore.ai | 8% | 4% | 26 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Ada | 8% | 17% | 36 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Zendesk | 8% | 35% | 17 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Zendesk AI | 4% | 15% | 27 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Rasa | 4% | 15% | 13 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Cognigy | 2% | 11% | 18 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Botpress | 2% | 25% | 12 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Drift | 2% | 30% | 10 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Tidio | 2% | 47% | 15 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Sierra | 0% | 15% | 13 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Salesforce Agentforce | 0% | 20% | 20 | accepted challenger |
| community-platforms | Higher Logic Vanilla | 38% | 6% | 52 | endorsed leader |
| community-platforms | Gainsight Customer Communities | 12% | 6% | 34 | accepted challenger |
| community-platforms | Salesforce Experience Cloud | 12% | 36% | 50 | criticized challenger |
| community-platforms | Khoros Communities | 8% | 21% | 38 | accepted challenger |
| community-platforms | Discourse | 6% | 20% | 25 | accepted challenger |
| community-platforms | Khoros | 6% | 35% | 17 | criticized challenger |
| community-platforms | Bettermode | 4% | 30% | 23 | criticized challenger |
| community-platforms | Circle | 2% | 53% | 19 | criticized challenger |
| community-platforms | Zendesk Community | 0% | 0% | 17 | accepted challenger |
| consent-and-privacy-management | OneTrust | 55% | 27% | 63 | criticized default |
| consent-and-privacy-management | Ketch | 24% | 4% | 45 | accepted challenger |
| consent-and-privacy-management | Usercentrics | 6% | 29% | 41 | criticized challenger |
| consent-and-privacy-management | Secure Privacy | 4% | 12% | 17 | accepted challenger |
| consent-and-privacy-management | Didomi | 2% | 12% | 42 | accepted challenger |
| consent-and-privacy-management | Osano | 2% | 15% | 39 | accepted challenger |
| consent-and-privacy-management | Cookiebot | 2% | 58% | 26 | criticized challenger |
| consent-and-privacy-management | TrustArc | 0% | 20% | 49 | accepted challenger |
| content-marketing-platforms | HubSpot Content Hub | 17% | 29% | 28 | criticized challenger |
| content-marketing-platforms | Optimizely CMP | 5% | 7% | 14 | accepted challenger |
| content-marketing-platforms | Contentful | 5% | 19% | 26 | accepted challenger |
| content-marketing-platforms | Optimizely CMS | 2% | 10% | 10 | accepted challenger |
| content-marketing-platforms | Seismic | 0% | 0% | 13 | accepted challenger |
| content-marketing-platforms | Skyword Accelerator360 | 0% | 0% | 11 | accepted challenger |
| content-marketing-platforms | Adobe GenStudio | 0% | 7% | 15 | accepted challenger |
| content-marketing-platforms | Skyword | 0% | 10% | 10 | accepted challenger |
| content-marketing-platforms | Sanity | 0% | 20% | 10 | accepted challenger |
| content-marketing-platforms | Contently | 0% | 21% | 24 | accepted challenger |
| content-marketing-platforms | Sitecore | 0% | 27% | 15 | criticized challenger |
| content-marketing-platforms | Adobe Experience Manager | 0% | 29% | 14 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Ironclad | 22% | 26% | 54 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Sirion | 12% | 15% | 33 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Agiloft | 10% | 10% | 41 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Icertis | 10% | 19% | 47 | accepted challenger |
| contract-lifecycle-management-and-e-signature | DocuSign CLM | 5% | 33% | 42 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Juro | 2% | 42% | 12 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Conga CLM | 0% | 24% | 37 | accepted challenger |
| contract-lifecycle-management-and-e-signature | LinkSquares | 0% | 27% | 15 | criticized challenger |
| conversation-intelligence | Gong | 74% | 22% | 63 | endorsed leader |
| conversation-intelligence | Salesloft Conversations | 2% | 12% | 17 | accepted challenger |
| conversation-intelligence | Avoma | 2% | 14% | 29 | accepted challenger |
| conversation-intelligence | Chorus by ZoomInfo | 2% | 23% | 52 | accepted challenger |
| conversation-intelligence | Fireflies.ai | 2% | 36% | 22 | criticized challenger |
| conversation-intelligence | Revenue.io | 0% | 0% | 13 | accepted challenger |
| conversation-intelligence | CallMiner | 0% | 0% | 10 | accepted challenger |
| conversation-intelligence | Dialpad | 0% | 10% | 10 | accepted challenger |
| conversation-intelligence | Clari Copilot | 0% | 18% | 34 | accepted challenger |
| conversation-intelligence | Jiminny | 0% | 18% | 11 | accepted challenger |
| conversation-intelligence | Fathom | 0% | 40% | 10 | criticized challenger |
| conversation-intelligence | Observe.AI | 0% | 40% | 15 | criticized challenger |
| conversation-intelligence | Otter.ai | 0% | 83% | 12 | criticized challenger |
| cpq | Salesforce CPQ | 31% | 29% | 42 | criticized default |
| cpq | Salesforce Revenue Cloud | 29% | 6% | 33 | accepted challenger |
| cpq | Oracle CPQ | 18% | 14% | 56 | accepted challenger |
| cpq | DealHub | 6% | 9% | 46 | accepted challenger |
| cpq | SAP CPQ | 6% | 15% | 48 | accepted challenger |
| cpq | PROS Smart CPQ | 4% | 5% | 21 | accepted challenger |
| cpq | Conga CPQ | 2% | 7% | 44 | accepted challenger |
| cpq | Tacton | 0% | 5% | 20 | accepted challenger |
| cpq | Experlogix | 0% | 30% | 10 | criticized challenger |
| crm | Salesforce Sales Cloud | 58% | 19% | 62 | endorsed leader |
| crm | Microsoft Dynamics 365 Sales | 19% | 6% | 54 | accepted challenger |
| crm | Creatio | 5% | 6% | 17 | accepted challenger |
| crm | HubSpot Sales Hub | 5% | 22% | 18 | accepted challenger |
| crm | Zoho CRM | 5% | 50% | 32 | criticized challenger |
| crm | SugarCRM | 0% | 20% | 10 | accepted challenger |
| crm | SAP Sales Cloud | 0% | 20% | 25 | accepted challenger |
| crm | Oracle Sales | 0% | 20% | 15 | accepted challenger |
| crm | HubSpot CRM | 0% | 37% | 38 | criticized challenger |
| crm | Pipedrive | 0% | 75% | 16 | criticized challenger |
| crm-data-quality-and-deduplication | DemandTools | 27% | 10% | 51 | accepted challenger |
| crm-data-quality-and-deduplication | ZoomInfo Operations | 13% | 12% | 34 | accepted challenger |
| crm-data-quality-and-deduplication | Insycle | 7% | 21% | 29 | accepted challenger |
| crm-data-quality-and-deduplication | LeadAngel | 5% | 8% | 12 | accepted challenger |
| crm-data-quality-and-deduplication | Openprise | 5% | 10% | 21 | accepted challenger |
| crm-data-quality-and-deduplication | Informatica Data Quality | 5% | 18% | 11 | accepted challenger |
| crm-data-quality-and-deduplication | Cloudingo | 5% | 20% | 25 | accepted challenger |
| crm-data-quality-and-deduplication | Informatica | 2% | 18% | 22 | accepted challenger |
| crm-data-quality-and-deduplication | Cleanlist | 2% | 20% | 15 | accepted challenger |
| crm-data-quality-and-deduplication | ZoomInfo | 2% | 25% | 12 | criticized challenger |
| crm-data-quality-and-deduplication | Talend | 0% | 42% | 12 | criticized challenger |
| customer-data-platforms | Salesforce Data Cloud | 41% | 16% | 51 | endorsed leader |
| customer-data-platforms | Treasure Data | 11% | 8% | 38 | accepted challenger |
| customer-data-platforms | Tealium | 11% | 10% | 40 | accepted challenger |
| customer-data-platforms | Hightouch | 7% | 7% | 28 | accepted challenger |
| customer-data-platforms | Adobe Real-Time CDP | 4% | 22% | 45 | accepted challenger |
| customer-data-platforms | Segment | 4% | 40% | 43 | criticized challenger |
| customer-data-platforms | ActionIQ | 2% | 4% | 25 | accepted challenger |
| customer-data-platforms | RudderStack | 0% | 20% | 10 | accepted challenger |
| customer-data-platforms | Amperity | 0% | 21% | 14 | accepted challenger |
| customer-data-platforms | mParticle | 0% | 43% | 21 | criticized challenger |
| customer-education-and-lms | Skilljar | 33% | 20% | 51 | endorsed leader |
| customer-education-and-lms | Docebo | 21% | 17% | 60 | accepted challenger |
| customer-education-and-lms | Intellum | 14% | 0% | 30 | accepted challenger |
| customer-education-and-lms | Thought Industries | 5% | 11% | 47 | accepted challenger |
| customer-education-and-lms | Teachable | 2% | 30% | 10 | criticized challenger |
| customer-education-and-lms | Thinkific | 2% | 40% | 10 | criticized challenger |
| customer-education-and-lms | WorkRamp | 0% | 0% | 21 | accepted challenger |
| customer-education-and-lms | Absorb LMS | 0% | 4% | 25 | accepted challenger |
| customer-education-and-lms | LearnUpon | 0% | 7% | 30 | accepted challenger |
| customer-education-and-lms | LearnWorlds | 0% | 50% | 10 | criticized challenger |
| customer-feedback-and-surveys | Qualtrics | 34% | 14% | 59 | endorsed leader |
| customer-feedback-and-surveys | CustomerGauge | 26% | 0% | 18 | accepted challenger |
| customer-feedback-and-surveys | Medallia | 15% | 21% | 56 | accepted challenger |
| customer-feedback-and-surveys | SurveyMonkey | 6% | 34% | 41 | criticized challenger |
| customer-feedback-and-surveys | Perspective AI | 0% | 0% | 10 | accepted challenger |
| customer-feedback-and-surveys | InMoment | 0% | 0% | 20 | accepted challenger |
| customer-feedback-and-surveys | Chattermill | 0% | 9% | 11 | accepted challenger |
| customer-feedback-and-surveys | Zonka Feedback | 0% | 9% | 11 | accepted challenger |
| customer-feedback-and-surveys | Alchemer | 0% | 17% | 23 | accepted challenger |
| customer-feedback-and-surveys | Typeform | 0% | 53% | 15 | criticized challenger |
| customer-intelligence-and-data-science | Adobe Customer Journey Analytics | 24% | 9% | 11 | accepted challenger |
| customer-intelligence-and-data-science | Gainsight | 7% | 0% | 12 | accepted challenger |
| customer-intelligence-and-data-science | Salesforce Data Cloud | 7% | 15% | 20 | accepted challenger |
| customer-intelligence-and-data-science | Amplitude | 7% | 26% | 38 | criticized challenger |
| customer-intelligence-and-data-science | Microsoft Dynamics 365 Customer Insights | 5% | 0% | 13 | accepted challenger |
| customer-intelligence-and-data-science | Adobe Real-Time CDP | 2% | 26% | 23 | criticized challenger |
| customer-intelligence-and-data-science | Mixpanel | 2% | 30% | 37 | criticized challenger |
| customer-intelligence-and-data-science | Tableau | 2% | 50% | 10 | criticized challenger |
| customer-intelligence-and-data-science | Hightouch | 0% | 9% | 11 | accepted challenger |
| customer-intelligence-and-data-science | Heap | 0% | 10% | 10 | accepted challenger |
| customer-intelligence-and-data-science | Qualtrics | 0% | 24% | 21 | accepted challenger |
| customer-intelligence-and-data-science | Medallia | 0% | 27% | 11 | criticized challenger |
| customer-intelligence-and-data-science | Tealium | 0% | 29% | 14 | criticized challenger |
| customer-intelligence-and-data-science | Segment | 0% | 34% | 29 | criticized challenger |
| customer-success-platforms | Gainsight | 81% | 16% | 63 | endorsed leader |
| customer-success-platforms | Planhat | 5% | 18% | 45 | accepted challenger |
| customer-success-platforms | Totango | 2% | 18% | 56 | accepted challenger |
| customer-success-platforms | ChurnZero | 0% | 22% | 54 | accepted challenger |
| customer-success-platforms | Catalyst | 0% | 24% | 17 | accepted challenger |
| customer-success-platforms | Vitally | 0% | 28% | 32 | criticized challenger |
| customer-success-platforms | ClientSuccess | 0% | 45% | 20 | criticized challenger |
| customer-support-helpdesk | Zendesk | 53% | 26% | 62 | criticized default |
| customer-support-helpdesk | Salesforce Service Cloud | 14% | 26% | 54 | criticized challenger |
| customer-support-helpdesk | Freshdesk | 10% | 19% | 53 | accepted challenger |
| customer-support-helpdesk | Kustomer | 2% | 18% | 17 | accepted challenger |
| customer-support-helpdesk | ServiceNow Customer Service Management | 2% | 19% | 16 | accepted challenger |
| customer-support-helpdesk | Jira Service Management | 2% | 21% | 19 | accepted challenger |
| customer-support-helpdesk | ServiceNow | 2% | 29% | 28 | criticized challenger |
| customer-support-helpdesk | HubSpot Service Hub | 0% | 23% | 13 | accepted challenger |
| customer-support-helpdesk | Intercom | 0% | 34% | 32 | criticized challenger |
| customer-support-helpdesk | Zoho Desk | 0% | 37% | 19 | criticized challenger |
| dashboards-and-data-visualization | Microsoft Power BI | 65% | 11% | 65 | endorsed leader |
| dashboards-and-data-visualization | Tableau | 17% | 27% | 66 | criticized challenger |
| dashboards-and-data-visualization | Sigma | 4% | 4% | 23 | accepted challenger |
| dashboards-and-data-visualization | Qlik Sense | 2% | 16% | 37 | accepted challenger |
| dashboards-and-data-visualization | Looker | 2% | 24% | 51 | accepted challenger |
| dashboards-and-data-visualization | ThoughtSpot | 0% | 11% | 28 | accepted challenger |
| dashboards-and-data-visualization | Qlik | 0% | 17% | 12 | accepted challenger |
| dashboards-and-data-visualization | SAP Analytics Cloud | 0% | 21% | 14 | accepted challenger |
| dashboards-and-data-visualization | Sisense | 0% | 35% | 17 | criticized challenger |
| dashboards-and-data-visualization | Domo | 0% | 36% | 25 | criticized challenger |
| dashboards-and-data-visualization | Metabase | 0% | 40% | 10 | criticized challenger |
| data-enrichment | ZoomInfo | 46% | 30% | 60 | criticized default |
| data-enrichment | Cognism | 12% | 6% | 47 | accepted challenger |
| data-enrichment | Amplemarket | 12% | 9% | 23 | accepted challenger |
| data-enrichment | Clay | 7% | 18% | 45 | accepted challenger |
| data-enrichment | Apollo.io | 7% | 36% | 44 | criticized challenger |
| data-enrichment | 6sense | 2% | 5% | 22 | accepted challenger |
| data-enrichment | HubSpot Breeze Intelligence | 2% | 16% | 32 | accepted challenger |
| data-enrichment | Demandbase | 0% | 0% | 23 | accepted challenger |
| data-enrichment | Lusha | 0% | 53% | 17 | criticized challenger |
| data-management-platforms | Salesforce Data Cloud | 20% | 15% | 27 | accepted challenger |
| data-management-platforms | Adobe Real-Time CDP | 12% | 12% | 25 | accepted challenger |
| data-management-platforms | Tealium | 8% | 7% | 14 | accepted challenger |
| data-management-platforms | Adobe Audience Manager | 7% | 33% | 12 | criticized challenger |
| data-management-platforms | Hightouch | 5% | 0% | 16 | accepted challenger |
| data-management-platforms | ActionIQ | 5% | 10% | 10 | accepted challenger |
| data-management-platforms | Treasure Data | 3% | 0% | 12 | accepted challenger |
| data-management-platforms | Snowflake | 2% | 30% | 20 | criticized challenger |
| data-management-platforms | Alation | 0% | 10% | 10 | accepted challenger |
| data-management-platforms | BigQuery | 0% | 15% | 13 | accepted challenger |
| data-management-platforms | Databricks | 0% | 20% | 15 | accepted challenger |
| data-management-platforms | Collibra | 0% | 25% | 12 | criticized challenger |
| data-management-platforms | Segment | 0% | 50% | 14 | criticized challenger |
| data-warehouse-reverse-etl | Hightouch | 44% | 10% | 67 | endorsed leader |
| data-warehouse-reverse-etl | Snowflake | 30% | 5% | 59 | accepted challenger |
| data-warehouse-reverse-etl | BigQuery | 11% | 9% | 57 | accepted challenger |
| data-warehouse-reverse-etl | Census | 10% | 17% | 66 | accepted challenger |
| data-warehouse-reverse-etl | Improvado | 1% | 0% | 13 | accepted challenger |
| data-warehouse-reverse-etl | Airbyte | 1% | 7% | 15 | accepted challenger |
| data-warehouse-reverse-etl | dbt | 0% | 4% | 27 | accepted challenger |
| data-warehouse-reverse-etl | Fivetran | 0% | 10% | 42 | accepted challenger |
| data-warehouse-reverse-etl | RudderStack | 0% | 12% | 26 | accepted challenger |
| data-warehouse-reverse-etl | Databricks | 0% | 21% | 28 | accepted challenger |
| data-warehouse-reverse-etl | Amazon Redshift | 0% | 31% | 32 | criticized challenger |
| data-warehouse-reverse-etl | Polytomic | 0% | 31% | 16 | criticized challenger |
| data-warehouse-reverse-etl | Segment | 0% | 53% | 17 | criticized challenger |
| digital-adoption-and-onboarding | WalkMe | 39% | 20% | 60 | endorsed leader |
| digital-adoption-and-onboarding | Whatfix | 26% | 12% | 59 | accepted challenger |
| digital-adoption-and-onboarding | Pendo | 11% | 26% | 54 | criticized challenger |
| digital-adoption-and-onboarding | Apty | 9% | 0% | 35 | accepted challenger |
| digital-adoption-and-onboarding | Userlane | 2% | 20% | 20 | accepted challenger |
| digital-adoption-and-onboarding | Userpilot | 2% | 55% | 29 | criticized challenger |
| digital-adoption-and-onboarding | Spekit | 0% | 25% | 12 | criticized challenger |
| digital-adoption-and-onboarding | Appcues | 0% | 44% | 27 | criticized challenger |
| digital-adoption-and-onboarding | UserGuiding | 0% | 64% | 11 | criticized challenger |
| digital-asset-management | Bynder | 33% | 21% | 53 | endorsed leader |
| digital-asset-management | Aprimo | 24% | 13% | 47 | accepted challenger |
| digital-asset-management | MediaValet | 14% | 8% | 26 | accepted challenger |
| digital-asset-management | Adobe Experience Manager Assets | 10% | 27% | 48 | criticized challenger |
| digital-asset-management | Canto | 6% | 30% | 23 | criticized challenger |
| digital-asset-management | Acquia DAM | 4% | 19% | 27 | accepted challenger |
| digital-asset-management | Orange Logic | 0% | 4% | 23 | accepted challenger |
| digital-asset-management | Cloudinary | 0% | 8% | 13 | accepted challenger |
| digital-asset-management | Brandfolder | 0% | 36% | 33 | criticized challenger |
| digital-asset-management | Frontify | 0% | 38% | 21 | criticized challenger |
| digital-sales-rooms | Seismic | 16% | 23% | 47 | accepted challenger |
| digital-sales-rooms | MindTickle | 14% | 6% | 34 | accepted challenger |
| digital-sales-rooms | Highspot | 14% | 22% | 46 | accepted challenger |
| digital-sales-rooms | Aligned | 14% | 28% | 39 | criticized challenger |
| digital-sales-rooms | Trumpet | 14% | 30% | 46 | criticized challenger |
| digital-sales-rooms | Dock | 12% | 23% | 30 | accepted challenger |
| digital-sales-rooms | DealHub | 7% | 9% | 35 | accepted challenger |
| digital-sales-rooms | Showpad | 5% | 18% | 22 | accepted challenger |
| digital-sales-rooms | GetAccept | 2% | 20% | 35 | accepted challenger |
| digital-sales-rooms | Allego | 0% | 12% | 17 | accepted challenger |
| digital-sales-rooms | Recapped | 0% | 50% | 10 | criticized challenger |
| digital-sales-rooms | Flowla | 0% | 67% | 12 | criticized challenger |
| ecommerce-marketing | Adobe Marketo Engage | 22% | 19% | 26 | accepted challenger |
| ecommerce-marketing | Salesforce Marketing Cloud | 18% | 32% | 38 | criticized challenger |
| ecommerce-marketing | BigCommerce | 9% | 23% | 26 | accepted challenger |
| ecommerce-marketing | Adobe Commerce | 7% | 20% | 25 | accepted challenger |
| ecommerce-marketing | Shopify | 7% | 20% | 30 | accepted challenger |
| ecommerce-marketing | HubSpot Marketing Hub | 7% | 38% | 32 | criticized challenger |
| ecommerce-marketing | Klaviyo | 4% | 12% | 26 | accepted challenger |
| ecommerce-marketing | SAP Commerce Cloud | 2% | 12% | 16 | accepted challenger |
| ecommerce-marketing | Salesforce Commerce Cloud | 2% | 23% | 22 | accepted challenger |
| ecommerce-marketing | commercetools | 0% | 18% | 17 | accepted challenger |
| ecommerce-marketing | Braze | 0% | 21% | 19 | accepted challenger |
| ecommerce-marketing | Iterable | 0% | 25% | 12 | criticized challenger |
| ecommerce-platforms | Adobe Commerce | 34% | 22% | 60 | endorsed leader |
| ecommerce-platforms | Shopify | 29% | 20% | 60 | accepted challenger |
| ecommerce-platforms | OroCommerce | 13% | 0% | 16 | accepted challenger |
| ecommerce-platforms | BigCommerce | 11% | 11% | 55 | accepted challenger |
| ecommerce-platforms | SAP Commerce Cloud | 5% | 21% | 38 | accepted challenger |
| ecommerce-platforms | Salesforce Commerce Cloud | 3% | 33% | 46 | criticized challenger |
| ecommerce-platforms | Spryker | 0% | 0% | 10 | accepted challenger |
| ecommerce-platforms | Elastic Path | 0% | 6% | 17 | accepted challenger |
| ecommerce-platforms | VTEX | 0% | 10% | 10 | accepted challenger |
| ecommerce-platforms | commercetools | 0% | 13% | 38 | accepted challenger |
| email-marketing | Adobe Marketo Engage | 23% | 9% | 34 | accepted challenger |
| email-marketing | HubSpot Marketing Hub | 21% | 19% | 59 | accepted challenger |
| email-marketing | Salesforce Marketing Cloud | 19% | 15% | 48 | accepted challenger |
| email-marketing | Brevo | 12% | 29% | 24 | criticized challenger |
| email-marketing | ActiveCampaign | 4% | 11% | 37 | accepted challenger |
| email-marketing | Braze | 2% | 8% | 24 | accepted challenger |
| email-marketing | Adobe Campaign | 2% | 12% | 24 | accepted challenger |
| email-marketing | Oracle Eloqua | 2% | 24% | 17 | accepted challenger |
| email-marketing | Salesforce Marketing Cloud Account Engagement | 0% | 0% | 12 | accepted challenger |
| email-marketing | Iterable | 0% | 10% | 20 | accepted challenger |
| email-marketing | Klaviyo | 0% | 40% | 25 | criticized challenger |
| email-marketing | Constant Contact | 0% | 83% | 12 | criticized challenger |
| email-marketing | Mailchimp | 0% | 88% | 16 | criticized challenger |
| email-verification | ZeroBounce | 51% | 0% | 57 | endorsed leader |
| email-verification | ZoomInfo | 6% | 0% | 10 | accepted challenger |
| email-verification | NeverBounce | 6% | 9% | 44 | accepted challenger |
| email-verification | Hunter | 6% | 24% | 21 | accepted challenger |
| email-verification | Kickbox | 4% | 3% | 32 | accepted challenger |
| email-verification | Bouncer | 4% | 9% | 33 | accepted challenger |
| email-verification | Emailable | 0% | 5% | 20 | accepted challenger |
| email-verification | Clearout | 0% | 7% | 15 | accepted challenger |
| email-verification | BriteVerify | 0% | 30% | 10 | criticized challenger |
| experimentation-and-personalization | Optimizely CMS | 45% | 24% | 62 | endorsed leader |
| experimentation-and-personalization | VWO | 12% | 21% | 53 | accepted challenger |
| experimentation-and-personalization | Adobe Target | 12% | 31% | 54 | criticized challenger |
| experimentation-and-personalization | GrowthBook | 8% | 0% | 20 | accepted challenger |
| experimentation-and-personalization | Kameleoon | 6% | 3% | 30 | accepted challenger |
| experimentation-and-personalization | Mutiny | 6% | 42% | 12 | criticized challenger |
| experimentation-and-personalization | Statsig | 2% | 0% | 20 | accepted challenger |
| experimentation-and-personalization | Convert | 2% | 10% | 10 | accepted challenger |
| experimentation-and-personalization | LaunchDarkly | 0% | 21% | 19 | accepted challenger |
| experimentation-and-personalization | Dynamic Yield | 0% | 22% | 32 | accepted challenger |
| experimentation-and-personalization | AB Tasty | 0% | 27% | 26 | criticized challenger |
| identity-resolution | LiveRamp | 21% | 25% | 44 | criticized challenger |
| identity-resolution | Salesforce Data Cloud | 13% | 15% | 20 | accepted challenger |
| identity-resolution | Adobe Real-Time CDP | 4% | 10% | 10 | accepted challenger |
| identity-resolution | Acxiom | 4% | 12% | 16 | accepted challenger |
| identity-resolution | Tealium | 4% | 27% | 26 | criticized challenger |
| identity-resolution | Demandbase | 2% | 0% | 11 | accepted challenger |
| identity-resolution | Hightouch | 2% | 6% | 18 | accepted challenger |
| identity-resolution | Amperity | 2% | 17% | 23 | accepted challenger |
| identity-resolution | Experian | 2% | 20% | 20 | accepted challenger |
| identity-resolution | mParticle | 2% | 46% | 13 | criticized challenger |
| identity-resolution | FullContact | 0% | 10% | 10 | accepted challenger |
| identity-resolution | TransUnion | 0% | 19% | 16 | accepted challenger |
| identity-resolution | Segment | 0% | 50% | 18 | criticized challenger |
| in-app-messaging-and-customer-communications | Intercom | 23% | 16% | 37 | accepted challenger |
| in-app-messaging-and-customer-communications | Braze | 13% | 22% | 37 | accepted challenger |
| in-app-messaging-and-customer-communications | Pendo | 9% | 5% | 20 | accepted challenger |
| in-app-messaging-and-customer-communications | Sendbird | 6% | 20% | 20 | accepted challenger |
| in-app-messaging-and-customer-communications | Userpilot | 4% | 15% | 20 | accepted challenger |
| in-app-messaging-and-customer-communications | OneSignal | 4% | 35% | 20 | criticized challenger |
| in-app-messaging-and-customer-communications | CometChat | 2% | 6% | 17 | accepted challenger |
| in-app-messaging-and-customer-communications | Zendesk | 2% | 9% | 11 | accepted challenger |
| in-app-messaging-and-customer-communications | Microsoft Teams | 2% | 50% | 10 | criticized challenger |
| in-app-messaging-and-customer-communications | Airship | 0% | 19% | 16 | accepted challenger |
| in-app-messaging-and-customer-communications | Appcues | 0% | 29% | 17 | criticized challenger |
| in-app-messaging-and-customer-communications | CleverTap | 0% | 30% | 10 | criticized challenger |
| in-app-messaging-and-customer-communications | MoEngage | 0% | 40% | 10 | criticized challenger |
| influencer-platforms | CreatorIQ | 53% | 10% | 60 | endorsed leader |
| influencer-platforms | Traackr | 17% | 12% | 49 | accepted challenger |
| influencer-platforms | GRIN | 6% | 33% | 36 | criticized challenger |
| influencer-platforms | Favikon | 2% | 10% | 10 | accepted challenger |
| influencer-platforms | Sprout Social | 0% | 18% | 11 | accepted challenger |
| influencer-platforms | Aspire | 0% | 27% | 22 | criticized challenger |
| influencer-platforms | Meltwater | 0% | 30% | 10 | criticized challenger |
| influencer-platforms | Upfluence | 0% | 35% | 23 | criticized challenger |
| knowledge-base-and-self-service | Zendesk | 26% | 15% | 26 | accepted challenger |
| knowledge-base-and-self-service | Helpjuice | 19% | 21% | 14 | accepted challenger |
| knowledge-base-and-self-service | Confluence | 14% | 27% | 41 | criticized challenger |
| knowledge-base-and-self-service | Document360 | 9% | 14% | 37 | accepted challenger |
| knowledge-base-and-self-service | Zendesk Guide | 5% | 10% | 21 | accepted challenger |
| knowledge-base-and-self-service | Bloomfire | 2% | 4% | 23 | accepted challenger |
| knowledge-base-and-self-service | Guru | 2% | 11% | 35 | accepted challenger |
| knowledge-base-and-self-service | Freshdesk | 0% | 10% | 10 | accepted challenger |
| knowledge-base-and-self-service | Slite | 0% | 33% | 18 | criticized challenger |
| knowledge-base-and-self-service | SharePoint | 0% | 36% | 11 | criticized challenger |
| knowledge-base-and-self-service | Notion | 0% | 55% | 38 | criticized challenger |
| landing-pages-and-interactive-content | Instapage | 41% | 8% | 60 | endorsed leader |
| landing-pages-and-interactive-content | Leadpages | 8% | 62% | 26 | criticized challenger |
| landing-pages-and-interactive-content | Unbounce | 6% | 19% | 54 | accepted challenger |
| landing-pages-and-interactive-content | Landingi | 6% | 21% | 14 | accepted challenger |
| landing-pages-and-interactive-content | HubSpot Landing Pages | 6% | 22% | 36 | accepted challenger |
| landing-pages-and-interactive-content | Webflow | 4% | 9% | 32 | accepted challenger |
| landing-pages-and-interactive-content | HubSpot Content Hub | 2% | 8% | 13 | accepted challenger |
| lead-routing-and-management | LeanData | 54% | 17% | 59 | endorsed leader |
| lead-routing-and-management | Kubaru | 18% | 0% | 23 | accepted challenger |
| lead-routing-and-management | LeadAngel | 4% | 3% | 30 | accepted challenger |
| lead-routing-and-management | Traction Complete | 4% | 18% | 17 | accepted challenger |
| lead-routing-and-management | Salesforce Lead Assignment Rules | 4% | 40% | 15 | criticized challenger |
| lead-routing-and-management | Default | 2% | 0% | 17 | accepted challenger |
| lead-routing-and-management | Chili Piper | 2% | 21% | 53 | accepted challenger |
| lead-routing-and-management | HubSpot Sales Hub | 2% | 35% | 20 | criticized challenger |
| lead-routing-and-management | Distribution Engine | 0% | 10% | 20 | accepted challenger |
| loyalty-advocacy-and-referrals | Influitive | 15% | 15% | 27 | accepted challenger |
| loyalty-advocacy-and-referrals | Open Loyalty | 13% | 10% | 30 | accepted challenger |
| loyalty-advocacy-and-referrals | Extole | 13% | 12% | 41 | accepted challenger |
| loyalty-advocacy-and-referrals | Talon.One | 9% | 0% | 31 | accepted challenger |
| loyalty-advocacy-and-referrals | Annex Cloud | 9% | 22% | 18 | accepted challenger |
| loyalty-advocacy-and-referrals | Voucherify | 4% | 0% | 17 | accepted challenger |
| loyalty-advocacy-and-referrals | Talkable | 4% | 18% | 11 | accepted challenger |
| loyalty-advocacy-and-referrals | Referral Rock | 2% | 8% | 12 | accepted challenger |
| loyalty-advocacy-and-referrals | Ambassador | 2% | 11% | 19 | accepted challenger |
| loyalty-advocacy-and-referrals | Salesforce Loyalty Management | 2% | 19% | 16 | accepted challenger |
| loyalty-advocacy-and-referrals | Buyapowa | 2% | 30% | 10 | criticized challenger |
| loyalty-advocacy-and-referrals | Smile.io | 2% | 73% | 11 | criticized challenger |
| loyalty-advocacy-and-referrals | Mention Me | 0% | 10% | 10 | accepted challenger |
| loyalty-advocacy-and-referrals | Antavo | 0% | 11% | 18 | accepted challenger |
| loyalty-advocacy-and-referrals | Friendbuy | 0% | 20% | 15 | accepted challenger |
| loyalty-advocacy-and-referrals | Yotpo | 0% | 43% | 14 | criticized challenger |
| loyalty-advocacy-and-referrals | LoyaltyLion | 0% | 67% | 15 | criticized challenger |
| loyalty-advocacy-and-referrals | ReferralCandy | 0% | 80% | 15 | criticized challenger |
| marketing-automation | Adobe Marketo Engage | 57% | 23% | 61 | endorsed leader |
| marketing-automation | Salesforce Marketing Cloud | 15% | 29% | 45 | criticized challenger |
| marketing-automation | HubSpot Marketing Hub | 15% | 34% | 62 | criticized challenger |
| marketing-automation | Salesforce Marketing Cloud Account Engagement | 4% | 29% | 38 | criticized challenger |
| marketing-automation | Oracle Eloqua | 2% | 22% | 50 | accepted challenger |
| marketing-automation | Iterable | 0% | 7% | 15 | accepted challenger |
| marketing-automation | Braze | 0% | 17% | 23 | accepted challenger |
| marketing-automation | Klaviyo | 0% | 36% | 11 | criticized challenger |
| marketing-automation | ActiveCampaign | 0% | 43% | 23 | criticized challenger |
| marketing-cms | Contentful | 37% | 25% | 61 | endorsed leader |
| marketing-cms | WordPress | 10% | 27% | 44 | criticized challenger |
| marketing-cms | Adobe Experience Manager | 10% | 37% | 46 | criticized challenger |
| marketing-cms | HubSpot Content Hub | 6% | 0% | 18 | accepted challenger |
| marketing-cms | Sanity | 6% | 31% | 42 | criticized challenger |
| marketing-cms | Sitecore | 6% | 38% | 40 | criticized challenger |
| marketing-cms | CoreMedia | 4% | 0% | 13 | accepted challenger |
| marketing-cms | Contentstack | 4% | 12% | 24 | accepted challenger |
| marketing-cms | Webflow | 2% | 21% | 14 | accepted challenger |
| marketing-cms | Acquia Drupal | 0% | 0% | 14 | accepted challenger |
| marketing-cms | Storyblok | 0% | 21% | 24 | accepted challenger |
| marketing-cms | Optimizely CMS | 0% | 25% | 16 | criticized challenger |
| marketing-cms | Strapi | 0% | 38% | 13 | criticized challenger |
| marketing-cms | Drupal | 0% | 39% | 23 | criticized challenger |
| meeting-scheduling | Calendly | 52% | 17% | 59 | endorsed leader |
| meeting-scheduling | Chili Piper | 20% | 21% | 47 | accepted challenger |
| meeting-scheduling | Microsoft Bookings | 11% | 8% | 25 | accepted challenger |
| meeting-scheduling | Cal.com | 7% | 3% | 32 | accepted challenger |
| meeting-scheduling | RevenueHero | 2% | 8% | 12 | accepted challenger |
| meeting-scheduling | HubSpot Meetings | 2% | 26% | 23 | criticized challenger |
| meeting-scheduling | Doodle | 0% | 67% | 12 | criticized challenger |
| mobile-apps | Braze | 39% | 13% | 47 | endorsed leader |
| mobile-apps | AppsFlyer | 11% | 13% | 31 | accepted challenger |
| mobile-apps | MoEngage | 4% | 0% | 20 | accepted challenger |
| mobile-apps | Airship | 4% | 12% | 34 | accepted challenger |
| mobile-apps | Salesforce Marketing Cloud | 4% | 24% | 17 | accepted challenger |
| mobile-apps | Branch | 2% | 0% | 19 | accepted challenger |
| mobile-apps | Singular | 2% | 7% | 15 | accepted challenger |
| mobile-apps | Iterable | 2% | 15% | 20 | accepted challenger |
| mobile-apps | Kochava | 2% | 17% | 12 | accepted challenger |
| mobile-apps | CleverTap | 0% | 4% | 24 | accepted challenger |
| mobile-apps | Adjust | 0% | 9% | 23 | accepted challenger |
| mobile-marketing-and-push | Braze | 42% | 16% | 57 | endorsed leader |
| mobile-marketing-and-push | Airship | 12% | 14% | 42 | accepted challenger |
| mobile-marketing-and-push | Courier | 10% | 9% | 23 | accepted challenger |
| mobile-marketing-and-push | OneSignal | 6% | 31% | 39 | criticized challenger |
| mobile-marketing-and-push | Pushwoosh | 4% | 31% | 13 | criticized challenger |
| mobile-marketing-and-push | Twilio Programmable Messaging | 4% | 32% | 25 | criticized challenger |
| mobile-marketing-and-push | Customer.io | 2% | 10% | 10 | accepted challenger |
| mobile-marketing-and-push | CleverTap | 0% | 6% | 16 | accepted challenger |
| mobile-marketing-and-push | Iterable | 0% | 16% | 32 | accepted challenger |
| mobile-marketing-and-push | MoEngage | 0% | 19% | 16 | accepted challenger |
| mobile-marketing-and-push | Salesforce Marketing Cloud | 0% | 25% | 12 | criticized challenger |
| mobile-marketing-and-push | Attentive | 0% | 27% | 22 | criticized challenger |
| native-and-content-advertising | StackAdapt | 15% | 0% | 34 | accepted challenger |
| native-and-content-advertising | LinkedIn Sponsored Content | 15% | 0% | 12 | accepted challenger |
| native-and-content-advertising | Taboola | 15% | 24% | 55 | accepted challenger |
| native-and-content-advertising | Teads | 9% | 19% | 64 | accepted challenger |
| native-and-content-advertising | Demandbase | 4% | 0% | 10 | accepted challenger |
| native-and-content-advertising | TripleLift | 2% | 0% | 25 | accepted challenger |
| native-and-content-advertising | Nativo | 2% | 3% | 33 | accepted challenger |
| native-and-content-advertising | Sharethrough | 0% | 0% | 13 | accepted challenger |
| native-and-content-advertising | Revcontent | 0% | 40% | 25 | criticized challenger |
| native-and-content-advertising | MGID | 0% | 40% | 30 | criticized challenger |
| partner-relationship-management | Impartner | 27% | 5% | 37 | accepted challenger |
| partner-relationship-management | Impartner PRM | 21% | 12% | 24 | accepted challenger |
| partner-relationship-management | ZINFI | 10% | 7% | 28 | accepted challenger |
| partner-relationship-management | Salesforce PRM | 10% | 35% | 52 | criticized challenger |
| partner-relationship-management | ZINFI Unified Partner Management | 6% | 0% | 13 | accepted challenger |
| partner-relationship-management | Channeltivity | 6% | 24% | 25 | accepted challenger |
| partner-relationship-management | Channelscaler | 4% | 15% | 26 | accepted challenger |
| partner-relationship-management | Unifyr | 0% | 10% | 21 | accepted challenger |
| partner-relationship-management | JourneyBee | 0% | 20% | 10 | accepted challenger |
| partner-relationship-management | PartnerStack | 0% | 45% | 29 | criticized challenger |
| pr-and-media-monitoring | Meltwater | 57% | 20% | 66 | endorsed leader |
| pr-and-media-monitoring | Cision | 21% | 22% | 55 | accepted challenger |
| pr-and-media-monitoring | Brand24 | 6% | 45% | 11 | criticized challenger |
| pr-and-media-monitoring | Muck Rack | 4% | 18% | 39 | accepted challenger |
| pr-and-media-monitoring | Talkwalker | 2% | 17% | 24 | accepted challenger |
| pr-and-media-monitoring | Onclusive | 0% | 3% | 30 | accepted challenger |
| pr-and-media-monitoring | LexisNexis Newsdesk | 0% | 8% | 13 | accepted challenger |
| pr-and-media-monitoring | Agility PR Solutions | 0% | 9% | 11 | accepted challenger |
| pr-and-media-monitoring | Brandwatch | 0% | 30% | 33 | criticized challenger |
| print | Lob | 37% | 15% | 53 | endorsed leader |
| print | PFL | 16% | 10% | 31 | accepted challenger |
| print | Sendoso | 12% | 29% | 49 | criticized challenger |
| print | PostGrid | 9% | 19% | 42 | accepted challenger |
| print | Postalytics | 9% | 22% | 41 | accepted challenger |
| print | Reachdesk | 2% | 32% | 22 | criticized challenger |
| print | Inkit | 0% | 10% | 10 | accepted challenger |
| print | Postal | 0% | 40% | 10 | criticized challenger |
| print | Click2Mail | 0% | 80% | 10 | criticized challenger |
| product-analytics | Amplitude | 49% | 14% | 63 | endorsed leader |
| product-analytics | Pendo | 31% | 13% | 60 | endorsed leader |
| product-analytics | Mixpanel | 8% | 23% | 60 | accepted challenger |
| product-analytics | Heap | 2% | 24% | 37 | accepted challenger |
| product-analytics | Gainsight PX | 0% | 0% | 11 | accepted challenger |
| product-analytics | PostHog | 0% | 16% | 50 | accepted challenger |
| product-analytics | Contentsquare | 0% | 27% | 11 | criticized challenger |
| product-analytics | Fullstory | 0% | 29% | 21 | criticized challenger |
| product-analytics | Google Analytics 4 | 0% | 90% | 10 | criticized challenger |
| programmatic-and-display-advertising | The Trade Desk | 43% | 7% | 54 | endorsed leader |
| programmatic-and-display-advertising | Demandbase | 17% | 0% | 17 | accepted challenger |
| programmatic-and-display-advertising | StackAdapt | 9% | 12% | 32 | accepted challenger |
| programmatic-and-display-advertising | Amazon DSP | 7% | 23% | 31 | accepted challenger |
| programmatic-and-display-advertising | Adobe Advertising | 4% | 19% | 16 | accepted challenger |
| programmatic-and-display-advertising | Google Display & Video 360 | 4% | 23% | 44 | accepted challenger |
| proposal-software | PandaDoc | 23% | 35% | 55 | criticized challenger |
| proposal-software | Responsive | 13% | 12% | 33 | accepted challenger |
| proposal-software | DealHub | 11% | 11% | 28 | accepted challenger |
| proposal-software | GetAccept | 8% | 8% | 25 | accepted challenger |
| proposal-software | Conga | 8% | 11% | 28 | accepted challenger |
| proposal-software | Loopio | 4% | 9% | 33 | accepted challenger |
| proposal-software | Proposify | 2% | 42% | 36 | criticized challenger |
| proposal-software | Better Proposals | 2% | 60% | 15 | criticized challenger |
| proposal-software | AutogenAI | 0% | 9% | 11 | accepted challenger |
| proposal-software | Qwilr | 0% | 39% | 28 | criticized challenger |
| referral-and-partner-programs | Ambassador | 18% | 3% | 34 | accepted challenger |
| referral-and-partner-programs | PartnerStack | 14% | 0% | 28 | accepted challenger |
| referral-and-partner-programs | Extole | 8% | 16% | 38 | accepted challenger |
| referral-and-partner-programs | Referral Rock | 6% | 17% | 18 | accepted challenger |
| referral-and-partner-programs | Referral Factory | 6% | 35% | 20 | criticized challenger |
| referral-and-partner-programs | Talkable | 4% | 10% | 21 | accepted challenger |
| referral-and-partner-programs | impact.com | 2% | 7% | 14 | accepted challenger |
| referral-and-partner-programs | Buyapowa | 0% | 0% | 11 | accepted challenger |
| referral-and-partner-programs | Open Loyalty | 0% | 0% | 12 | accepted challenger |
| referral-and-partner-programs | Mention Me | 0% | 0% | 14 | accepted challenger |
| referral-and-partner-programs | Friendbuy | 0% | 22% | 27 | accepted challenger |
| referral-and-partner-programs | GrowSurf | 0% | 55% | 11 | criticized challenger |
| referral-and-partner-programs | ReferralCandy | 0% | 88% | 16 | criticized challenger |
| retail-proximity-and-iot-marketing | Radar | 24% | 0% | 27 | accepted challenger |
| retail-proximity-and-iot-marketing | Foursquare | 12% | 0% | 14 | accepted challenger |
| retail-proximity-and-iot-marketing | Gimbal | 10% | 5% | 19 | accepted challenger |
| retail-proximity-and-iot-marketing | Foursquare Proximity | 7% | 0% | 11 | accepted challenger |
| retail-proximity-and-iot-marketing | Kontakt.io | 5% | 0% | 22 | accepted challenger |
| retail-proximity-and-iot-marketing | InMarket | 5% | 12% | 16 | accepted challenger |
| retail-proximity-and-iot-marketing | Bluedot | 0% | 7% | 14 | accepted challenger |
| retail-proximity-and-iot-marketing | GroundTruth | 0% | 9% | 23 | accepted challenger |
| retail-proximity-and-iot-marketing | Estimote | 0% | 30% | 10 | criticized challenger |
| revenue-intelligence-and-forecasting | Clari Copilot | 66% | 23% | 66 | endorsed leader |
| revenue-intelligence-and-forecasting | Gong | 10% | 25% | 57 | accepted challenger |
| revenue-intelligence-and-forecasting | Aviso | 4% | 10% | 29 | accepted challenger |
| revenue-intelligence-and-forecasting | Revenue Grid | 2% | 8% | 13 | accepted challenger |
| revenue-intelligence-and-forecasting | Salesforce Revenue Intelligence | 2% | 15% | 20 | accepted challenger |
| revenue-intelligence-and-forecasting | Salesloft | 2% | 32% | 19 | criticized challenger |
| revenue-intelligence-and-forecasting | ZoomInfo | 0% | 0% | 11 | accepted challenger |
| revenue-intelligence-and-forecasting | People.ai | 0% | 6% | 17 | accepted challenger |
| revenue-intelligence-and-forecasting | 6sense | 0% | 8% | 13 | accepted challenger |
| revenue-intelligence-and-forecasting | BoostUp | 0% | 23% | 13 | accepted challenger |
| revenue-intelligence-and-forecasting | Chorus by ZoomInfo | 0% | 25% | 12 | criticized challenger |
| revenue-intelligence-and-forecasting | Outreach | 0% | 40% | 10 | criticized challenger |
| review-and-reputation-management | Birdeye | 31% | 20% | 55 | endorsed leader |
| review-and-reputation-management | Reputation | 18% | 12% | 56 | accepted challenger |
| review-and-reputation-management | Chatmeter | 2% | 0% | 11 | accepted challenger |
| review-and-reputation-management | ReviewTrackers | 2% | 10% | 21 | accepted challenger |
| review-and-reputation-management | Sprinklr | 2% | 25% | 12 | criticized challenger |
| review-and-reputation-management | SOCi | 0% | 0% | 19 | accepted challenger |
| review-and-reputation-management | Yext | 0% | 21% | 19 | accepted challenger |
| review-and-reputation-management | Podium | 0% | 47% | 19 | criticized challenger |
| sales-coaching-and-training | MindTickle | 41% | 17% | 60 | endorsed leader |
| sales-coaching-and-training | Seismic | 17% | 25% | 52 | criticized challenger |
| sales-coaching-and-training | Gong | 9% | 31% | 48 | criticized challenger |
| sales-coaching-and-training | Allego | 6% | 13% | 38 | accepted challenger |
| sales-coaching-and-training | SalesHood | 4% | 32% | 19 | criticized challenger |
| sales-coaching-and-training | Second Nature | 2% | 6% | 17 | accepted challenger |
| sales-coaching-and-training | Highspot | 2% | 26% | 43 | criticized challenger |
| sales-coaching-and-training | Showpad | 2% | 27% | 26 | criticized challenger |
| sales-coaching-and-training | Clari Copilot | 0% | 6% | 18 | accepted challenger |
| sales-coaching-and-training | Salesloft | 0% | 8% | 12 | accepted challenger |
| sales-coaching-and-training | Hyperbound | 0% | 10% | 10 | accepted challenger |
| sales-coaching-and-training | Chorus by ZoomInfo | 0% | 26% | 19 | criticized challenger |
| sales-commissions-and-incentive-compensation | CaptivateIQ | 17% | 12% | 48 | accepted challenger |
| sales-commissions-and-incentive-compensation | Xactly Incent | 15% | 10% | 21 | accepted challenger |
| sales-commissions-and-incentive-compensation | Varicent | 15% | 25% | 44 | criticized challenger |
| sales-commissions-and-incentive-compensation | Xactly | 13% | 25% | 36 | criticized challenger |
| sales-commissions-and-incentive-compensation | Performio | 11% | 9% | 32 | accepted challenger |
| sales-commissions-and-incentive-compensation | Qobra | 9% | 25% | 20 | criticized challenger |
| sales-commissions-and-incentive-compensation | Salesforce Spiff | 4% | 22% | 41 | accepted challenger |
| sales-commissions-and-incentive-compensation | Everstage | 2% | 8% | 26 | accepted challenger |
| sales-commissions-and-incentive-compensation | QuotaPath | 2% | 47% | 17 | criticized challenger |
| sales-commissions-and-incentive-compensation | SAP Commissions | 0% | 67% | 12 | criticized challenger |
| sales-dialers-and-calling | Outreach | 20% | 0% | 21 | accepted challenger |
| sales-dialers-and-calling | Salesloft | 15% | 4% | 26 | accepted challenger |
| sales-dialers-and-calling | Five9 | 13% | 14% | 42 | accepted challenger |
| sales-dialers-and-calling | Aloware | 11% | 17% | 24 | accepted challenger |
| sales-dialers-and-calling | NICE CXone | 7% | 7% | 27 | accepted challenger |
| sales-dialers-and-calling | Orum | 7% | 25% | 32 | criticized challenger |
| sales-dialers-and-calling | Genesys Cloud CX | 4% | 8% | 12 | accepted challenger |
| sales-dialers-and-calling | CloudTalk | 4% | 28% | 32 | criticized challenger |
| sales-dialers-and-calling | Nooks | 2% | 21% | 19 | accepted challenger |
| sales-dialers-and-calling | Dialpad | 2% | 24% | 17 | accepted challenger |
| sales-dialers-and-calling | PhoneBurner | 2% | 42% | 12 | criticized challenger |
| sales-dialers-and-calling | Talkdesk | 0% | 6% | 16 | accepted challenger |
| sales-dialers-and-calling | Convoso | 0% | 24% | 17 | accepted challenger |
| sales-dialers-and-calling | JustCall | 0% | 25% | 16 | criticized challenger |
| sales-dialers-and-calling | Kixie | 0% | 55% | 11 | criticized challenger |
| sales-dialers-and-calling | Aircall | 0% | 58% | 12 | criticized challenger |
| sales-dialers-and-calling | RingCentral Events | 0% | 60% | 10 | criticized challenger |
| sales-enablement-and-content | Seismic | 62% | 19% | 63 | endorsed leader |
| sales-enablement-and-content | Highspot | 20% | 24% | 59 | accepted challenger |
| sales-enablement-and-content | MindTickle | 6% | 11% | 46 | accepted challenger |
| sales-enablement-and-content | Spekit | 2% | 10% | 21 | accepted challenger |
| sales-enablement-and-content | Mediafly | 0% | 0% | 11 | accepted challenger |
| sales-enablement-and-content | Allego | 0% | 10% | 29 | accepted challenger |
| sales-enablement-and-content | Gong | 0% | 12% | 17 | accepted challenger |
| sales-enablement-and-content | SalesHood | 0% | 12% | 16 | accepted challenger |
| sales-enablement-and-content | Showpad | 0% | 22% | 49 | accepted challenger |
| sales-enablement-and-content | Dock | 0% | 27% | 11 | criticized challenger |
| sales-enablement-and-content | Bigtincan | 0% | 32% | 19 | criticized challenger |
| sales-enablement-and-content | Salesloft | 0% | 33% | 12 | criticized challenger |
| sales-enablement-and-content | Brainshark | 0% | 70% | 10 | criticized challenger |
| sales-engagement | Outreach | 42% | 26% | 62 | criticized default |
| sales-engagement | Salesloft | 27% | 23% | 61 | accepted challenger |
| sales-engagement | Salesforce Sales Engagement | 10% | 14% | 29 | accepted challenger |
| sales-engagement | HubSpot Sales Hub | 10% | 33% | 27 | criticized challenger |
| sales-engagement | Apollo.io | 2% | 35% | 31 | criticized challenger |
| sales-engagement | Gong Engage | 0% | 19% | 16 | accepted challenger |
| sales-engagement | Groove | 0% | 24% | 21 | accepted challenger |
| sales-intelligence-and-contact-data | ZoomInfo | 67% | 27% | 64 | criticized default |
| sales-intelligence-and-contact-data | Cognism | 16% | 11% | 53 | accepted challenger |
| sales-intelligence-and-contact-data | Salesmotion | 9% | 0% | 10 | accepted challenger |
| sales-intelligence-and-contact-data | Apollo.io | 4% | 37% | 52 | criticized challenger |
| sales-intelligence-and-contact-data | Amplemarket | 2% | 10% | 10 | accepted challenger |
| sales-intelligence-and-contact-data | Lusha | 2% | 41% | 27 | criticized challenger |
| sales-intelligence-and-contact-data | LinkedIn Sales Navigator | 0% | 12% | 17 | accepted challenger |
| sales-intelligence-and-contact-data | Demandbase | 0% | 14% | 28 | accepted challenger |
| sales-intelligence-and-contact-data | Gong | 0% | 20% | 10 | accepted challenger |
| sales-intelligence-and-contact-data | 6sense | 0% | 21% | 28 | accepted challenger |
| sales-intelligence-and-contact-data | Seamless.AI | 0% | 67% | 12 | criticized challenger |
| search-and-social-advertising-platforms | Skai | 42% | 10% | 58 | endorsed leader |
| search-and-social-advertising-platforms | Marin Software | 15% | 29% | 49 | criticized challenger |
| search-and-social-advertising-platforms | Google Search Ads 360 | 10% | 17% | 23 | accepted challenger |
| search-and-social-advertising-platforms | Adobe Advertising | 5% | 30% | 27 | criticized challenger |
| search-and-social-advertising-platforms | Sprinklr | 3% | 11% | 18 | accepted challenger |
| search-and-social-advertising-platforms | Smartly | 3% | 21% | 29 | accepted challenger |
| search-and-social-advertising-platforms | Optmyzr | 2% | 6% | 18 | accepted challenger |
| search-and-social-advertising-platforms | LinkedIn Campaign Manager | 2% | 7% | 14 | accepted challenger |
| search-and-social-advertising-platforms | Google Ads | 0% | 21% | 14 | accepted challenger |
| seo-content-optimization | Conductor | 41% | 13% | 53 | endorsed leader |
| seo-content-optimization | seoClarity | 12% | 12% | 40 | accepted challenger |
| seo-content-optimization | Semrush | 12% | 24% | 45 | accepted challenger |
| seo-content-optimization | MarketMuse | 7% | 9% | 33 | accepted challenger |
| seo-content-optimization | BrightEdge | 7% | 30% | 50 | criticized challenger |
| seo-content-optimization | Clearscope | 2% | 26% | 34 | criticized challenger |
| seo-content-optimization | Surfer SEO | 2% | 35% | 31 | criticized challenger |
| seo-content-optimization | Lumar | 0% | 6% | 17 | accepted challenger |
| seo-content-optimization | Botify | 0% | 16% | 38 | accepted challenger |
| seo-content-optimization | Siteimprove | 0% | 30% | 10 | criticized challenger |
| seo-content-optimization | Ahrefs | 0% | 34% | 29 | criticized challenger |
| seo-content-optimization | Frase | 0% | 50% | 12 | criticized challenger |
| seo-content-optimization | Moz | 0% | 62% | 13 | criticized challenger |
| social-media-management | Sprinklr | 26% | 13% | 53 | accepted challenger |
| social-media-management | Sprout Social | 20% | 31% | 64 | criticized challenger |
| social-media-management | Oktopost | 15% | 0% | 27 | accepted challenger |
| social-media-management | Hootsuite | 9% | 28% | 58 | criticized challenger |
| social-media-management | Emplifi | 4% | 0% | 19 | accepted challenger |
| social-media-management | Sendible | 2% | 36% | 11 | criticized challenger |
| social-media-management | Buffer | 2% | 67% | 15 | criticized challenger |
| social-media-management | Vista Social | 0% | 8% | 13 | accepted challenger |
| social-media-management | Brandwatch | 0% | 14% | 22 | accepted challenger |
| social-media-management | Meltwater | 0% | 15% | 13 | accepted challenger |
| social-media-management | Khoros | 0% | 17% | 23 | accepted challenger |
| social-media-management | Agorapulse | 0% | 70% | 10 | criticized challenger |
| tag-management | Tealium iQ | 43% | 16% | 45 | endorsed leader |
| tag-management | Google Tag Manager | 20% | 35% | 66 | criticized challenger |
| tag-management | Adobe Experience Platform Tags | 14% | 14% | 56 | accepted challenger |
| tag-management | Piwik PRO Tag Manager | 2% | 10% | 10 | accepted challenger |
| tag-management | Tealium | 2% | 27% | 11 | criticized challenger |
| tag-management | Piwik PRO | 0% | 12% | 25 | accepted challenger |
| tag-management | Ensighten Manage | 0% | 12% | 16 | accepted challenger |
| tag-management | Matomo | 0% | 18% | 11 | accepted challenger |
| tag-management | Segment | 0% | 30% | 20 | criticized challenger |
| tag-management | Ensighten | 0% | 38% | 16 | criticized challenger |
| territory-and-quota-planning | Varicent | 35% | 18% | 49 | endorsed leader |
| territory-and-quota-planning | Anaplan | 33% | 20% | 56 | endorsed leader |
| territory-and-quota-planning | Salesforce Sales Planning | 7% | 25% | 12 | criticized challenger |
| territory-and-quota-planning | Fullcast | 4% | 6% | 32 | accepted challenger |
| territory-and-quota-planning | Xactly | 4% | 19% | 32 | accepted challenger |
| territory-and-quota-planning | CaptivateIQ | 4% | 21% | 39 | accepted challenger |
| territory-and-quota-planning | Salesforce Maps | 2% | 28% | 18 | criticized challenger |
| territory-and-quota-planning | Workday Adaptive Planning | 0% | 12% | 17 | accepted challenger |
| territory-and-quota-planning | eSpatial | 0% | 46% | 13 | criticized challenger |
| territory-and-quota-planning | Maptive | 0% | 54% | 13 | criticized challenger |
| video-advertising | The Trade Desk | 19% | 5% | 41 | accepted challenger |
| video-advertising | Demandbase | 14% | 0% | 20 | accepted challenger |
| video-advertising | Google Display & Video 360 | 14% | 7% | 28 | accepted challenger |
| video-advertising | Vibe.co | 7% | 8% | 13 | accepted challenger |
| video-advertising | Amazon DSP | 2% | 5% | 20 | accepted challenger |
| video-advertising | YouTube Ads | 2% | 32% | 19 | criticized challenger |
| video-advertising | MNTN | 0% | 0% | 12 | accepted challenger |
| video-advertising | StackAdapt | 0% | 9% | 22 | accepted challenger |
| video-advertising | Meta Ads | 0% | 67% | 12 | criticized challenger |
| video-advertising | TikTok Ads | 0% | 92% | 13 | criticized challenger |
| video-marketing-and-hosting | Brightcove | 25% | 16% | 61 | accepted challenger |
| video-marketing-and-hosting | Wistia | 23% | 30% | 60 | criticized challenger |
| video-marketing-and-hosting | Vidyard | 19% | 27% | 51 | criticized challenger |
| video-marketing-and-hosting | Gumlet | 9% | 0% | 24 | accepted challenger |
| video-marketing-and-hosting | Vimeo | 9% | 29% | 58 | criticized challenger |
| video-marketing-and-hosting | Kaltura | 8% | 14% | 36 | accepted challenger |
| video-marketing-and-hosting | YouTube | 0% | 94% | 18 | criticized challenger |
| webinar-virtual-events | ON24 | 33% | 13% | 52 | endorsed leader |
| webinar-virtual-events | Bizzabo | 10% | 3% | 33 | accepted challenger |
| webinar-virtual-events | Webex Webinars | 10% | 18% | 33 | accepted challenger |
| webinar-virtual-events | Microsoft Teams | 8% | 0% | 19 | accepted challenger |
| webinar-virtual-events | Cvent | 8% | 15% | 34 | accepted challenger |
| webinar-virtual-events | Zoom Webinars | 6% | 29% | 59 | criticized challenger |
| webinar-virtual-events | BigMarker | 4% | 8% | 24 | accepted challenger |
| webinar-virtual-events | Goldcast | 4% | 10% | 20 | accepted challenger |
| webinar-virtual-events | EasyWebinar | 2% | 0% | 10 | accepted challenger |
| webinar-virtual-events | Demio | 2% | 65% | 17 | criticized challenger |
| webinar-virtual-events | Airmeet | 0% | 0% | 10 | accepted challenger |
| webinar-virtual-events | RingCentral Events | 0% | 17% | 18 | accepted challenger |
| webinar-virtual-events | vFairs | 0% | 18% | 17 | accepted challenger |
| webinar-virtual-events | Livestorm | 0% | 31% | 16 | criticized challenger |
| webinar-virtual-events | GoTo Webinar | 0% | 42% | 24 | criticized challenger |
| webinar-virtual-events | WebinarJam | 0% | 90% | 10 | criticized challenger |
| workflow-automation-and-ipaas | Workato | 29% | 17% | 59 | accepted challenger |
| workflow-automation-and-ipaas | Microsoft Power Automate | 14% | 16% | 37 | accepted challenger |
| workflow-automation-and-ipaas | MuleSoft Anypoint Platform | 12% | 15% | 13 | accepted challenger |
| workflow-automation-and-ipaas | Boomi | 10% | 3% | 39 | accepted challenger |
| workflow-automation-and-ipaas | MuleSoft | 6% | 18% | 28 | accepted challenger |
| workflow-automation-and-ipaas | Tray.ai | 2% | 31% | 13 | criticized challenger |
| workflow-automation-and-ipaas | n8n | 2% | 35% | 23 | criticized challenger |
| workflow-automation-and-ipaas | Zapier | 2% | 82% | 34 | criticized challenger |
| workflow-automation-and-ipaas | ServiceNow | 0% | 23% | 13 | accepted challenger |
| workflow-automation-and-ipaas | UiPath | 0% | 43% | 14 | criticized challenger |
| workflow-automation-and-ipaas | Make | 0% | 59% | 27 | criticized challenger |

## Treatment of lab-affiliated products by model

Self-preference is only measurable with a control group: how the lab's own model treats its products compared with how every other model treats the same products. Anthropic, OpenAI have no products in the covered categories with enough labels to measure, so nothing is claimed about them.

**Google products** (34 products, 432 labels). Cells are positive/negative/all labels.

| Product | Claude Haiku 4.5 | GPT-5.4 mini | Gemini 3.5 Flash | Perplexity Sonar | Grok 4.1 Fast | Mistral Small | DeepSeek V4 Flash | Llama 4 Maverick | Qwen 3.7 Flash | Kimi K2 | GLM 4.7 FlashX | MiniMax M2.5 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Display & Video 360 | 3/0/3 | 7/0/7 | 6/0/6 | 4/0/4 | 9/0/9 | 4/3/7 | 5/3/8 | 2/1/3 | 7/2/9 | 6/2/8 | 8/1/9 | 4/1/5 |
| BigQuery | 3/1/4 | 3/1/4 | 7/0/7 | 6/0/6 | 7/3/10 | 6/1/7 | 7/0/7 |  | 6/0/6 | 7/1/8 | 6/0/6 | 5/0/5 |
| Google Tag Manager | 2/1/3 | 4/1/5 | 3/1/4 | 4/3/7 | 4/2/6 | 3/1/4 | 5/2/7 | 4/1/5 | 2/5/7 | 4/3/7 | 5/1/6 | 3/2/5 |
| Looker | 4/0/4 | 4/0/4 | 6/0/6 | 5/1/6 | 4/2/6 | 4/2/6 | 4/3/7 | 1/0/1 | 3/1/4 | 3/2/5 | 1/1/2 | 4/0/4 |
| Google Search Ads 360 |  | 2/0/2 | 3/0/3 | 3/1/4 | 4/0/4 | 1/0/1 | 2/0/2 |  |  | 1/1/2 | 1/1/2 | 2/1/3 |
| Google Meridian |  | 1/0/1 | 1/1/2 |  | 3/1/4 | 1/0/1 | 2/0/2 | 1/0/1 | 1/1/2 | 2/1/3 | 3/0/3 | 1/1/2 |
| Google Ads | 1/0/1 |  |  | 3/0/3 | 1/1/2 | 1/0/1 | 1/1/2 | 1/0/1 | 2/1/3 | 1/0/1 | 2/1/3 | 2/1/3 |
| Google Analytics 4 | 0/1/1 | 0/1/1 | 0/1/1 | 0/3/3 | 1/0/1 | 0/1/1 | 0/1/1 |  | 0/1/1 | 0/2/2 | 2/1/3 | 1/1/2 |
| Google Analytics 360 |  |  | 1/0/1 | 1/0/1 | 3/0/3 | 1/0/1 | 2/1/3 | 2/0/2 | 1/0/1 | 1/0/1 | 1/0/1 | 2/0/2 |
| Looker Studio | 2/0/2 |  | 0/1/1 |  |  |  | 1/0/1 | 2/1/3 |  |  | 1/1/2 | 0/1/1 |
| Google Marketing Platform | 1/0/1 |  |  |  |  | 2/0/2 | 2/0/2 |  | 1/0/1 | 1/0/1 |  | 1/0/1 |
| Google Dialogflow CX |  |  |  | 1/0/1 | 1/1/2 |  | 0/1/1 | 1/0/1 | 1/1/2 |  |  |  |
| Google Drive |  |  | 0/2/2 | 0/2/2 |  | 0/1/1 |  |  |  |  | 0/1/1 |  |
| Google Forms |  |  | 0/1/1 |  | 0/1/1 |  | 0/1/1 | 1/0/1 |  |  |  | 1/0/1 |
| Google Optimize |  |  | 0/1/1 | 0/1/1 |  |  |  |  | 1/0/1 | 0/1/1 |  |  |
| Google Ad Manager |  | 0/1/1 |  |  | 0/1/1 |  |  |  | 0/1/1 |  |  |  |
| Google Calendar |  | 1/0/1 |  | 0/1/1 |  |  |  |  |  |  |  | 1/0/1 |
| Google Search Console | 1/0/1 |  |  |  | 1/0/1 |  |  |  |  |  |  |  |
| Google Meet |  |  | 0/1/1 |  |  | 1/0/1 |  |  |  |  |  |  |
| Google App Campaigns |  |  |  | 1/0/1 |  |  |  |  |  | 1/0/1 |  |  |
| Google Cloud Contact Center AI |  |  |  |  |  |  |  |  |  |  | 0/1/1 |  |
| Attribution 360 |  |  |  |  |  |  |  |  |  |  |  | 1/0/1 |
| Google Workspace |  |  |  |  |  |  |  |  |  |  | 0/1/1 |  |
| Google AdSense |  |  |  |  |  |  |  |  | 0/1/1 |  |  |  |
| Google Alerts |  |  |  |  |  |  |  |  |  |  | 0/1/1 |  |
| Google/Alphabet |  |  |  |  |  |  |  |  |  | 0/1/1 |  |  |
| Google Nearby Notifications |  |  | 0/1/1 |  |  |  |  |  |  |  |  |  |
| Google Performance Max |  |  |  | 0/1/1 |  |  |  |  |  |  |  |  |
| Google's Performance Max |  |  |  |  |  |  |  |  |  |  |  | 0/1/1 |
| Google Dialogflow |  |  |  |  | 1/0/1 |  |  |  |  |  |  |  |
| Google Business Profile |  |  |  | 1/0/1 |  |  |  |  |  |  |  |  |
| Google Chat |  |  |  |  |  | 1/0/1 |  |  |  |  |  |  |
| Google Sites |  |  |  |  |  |  |  |  | 0/1/1 |  |  |  |
| Google Maps |  |  |  |  |  |  | 0/1/1 |  |  |  |  |  |

Mean label weight on Google products: Gemini 3.5 Flash +0.86 over 37 labels; the other 11 models +0.78 over 395 labels. Weights run from +3 (first choice) to -3 (hard negative). A gap under about half a point on this few labels is not a finding.

## Discontinued products recommended

Positive labels on products the catalog marks discontinued. A model offering a shut-down product is a retrieval failure worth naming.

- Attribution 360 (Discontinued.) labeled mention by MiniMax M2.5 on the paraphrase prompt in attribution-mmm

## Normalization

Unresolved, 1363 labels counted under the raw name, for human review:

Adobe Experience Cloud in ecommerce-marketing (6), Adobe Experience Cloud in marketing-automation (5), SAP Commerce in ecommerce-platforms (5), Sitecore XM Cloud in marketing-cms (5), Adobe in data-warehouse-reverse-etl (4), Google Tag Manager (GTM) 360 in tag-management (4), Oracle CPQ Cloud in cpq (4), Zoom Events/Webinars in webinar-virtual-events (4), Adobe in content-marketing-platforms (3), MuleSoft Anypoint in workflow-automation-and-ipaas (3), Oracle in dashboards-and-data-visualization (3), Oracle Analytics Cloud in dashboards-and-data-visualization (3), Oracle CX Cloud in crm (3), 11x AI in ai-sdr-agents (2), Adobe Experience Cloud in content-marketing-platforms (2), Google in mobile-apps (2), Intellum Platform in customer-education-and-lms (2), Meta in attribution-mmm (2), SAP in customer-intelligence-and-data-science (2), Salesforce / Agentforce Sales in sales-enablement-and-content (2), Stockpress in digital-asset-management (2), 2Checkout in billing-and-subscription-management (1), 360Bridge in crm-data-quality-and-deduplication (1), 6sense Sales Intelligence in sales-intelligence-and-contact-data (1), ACE Commission Engine in sales-commissions-and-incentive-compensation (1), ADP (Workforce Compensation Manager) in sales-commissions-and-incentive-compensation (1), ADvendio in search-and-social-advertising-platforms (1), AI-Max for Search in search-and-social-advertising-platforms (1), AMT.ai in influencer-platforms (1), ARchitect by ARInsights in influencer-platforms (1), AWS Clean Rooms + Amazon Marketing Cloud in attribution-mmm (1), AWS Glue in data-warehouse-reverse-etl (1), AWS Lex in chatbots-and-conversational-ai-for-support (1), AWS Pinpoint in mobile-marketing-and-push (1), AY Automate in workflow-automation-and-ipaas (1), Accenture in identity-resolution (1), Accruent EMS in meeting-scheduling (1), AccuRanker in seo-content-optimization (1), Acobot in chatbots-and-conversational-ai-for-support (1), Acquia Site Factory in marketing-cms (1), Acquia Source in content-marketing-platforms (1), Acrolinx in seo-content-optimization (1), Acxiom Real ID in identity-resolution (1), AdGlare in native-and-content-advertising (1), AdKit in search-and-social-advertising-platforms (1), AdRoll / Rudderstack partners in attribution-mmm (1), AdRoll RollWorks in account-based-marketing-platforms (1), AdSovereign in programmatic-and-display-advertising (1), Ada.cx in chatbots-and-conversational-ai-for-support (1), Adapto in marketing-cms (1), Adapto CMS in marketing-cms (1), Adikteev in mobile-apps (1), Adkeeper in native-and-content-advertising (1), Administrate in customer-education-and-lms (1), Admixer in programmatic-and-display-advertising (1), Adobe in experimentation-and-personalization (1), Adobe in mobile-apps (1), Adobe in native-and-content-advertising (1), Adobe in search-and-social-advertising-platforms (1), Adobe (GenStudio/Experience Manager) in content-marketing-platforms (1), Adobe / Oracle in channel-partner-and-local-marketing (1), Adobe Advertising DSP in video-advertising (1), Adobe Analytics + Attribution AI in attribution-mmm (1), Adobe Analytics / Adobe Experience Platform ecosystem in attribution-mmm (1), Adobe Analytics / Customer Journey Analytics / Mix Modeler in attribution-mmm (1), Adobe Campaign / Adobe Marketing Cloud in email-marketing (1), Adobe Campaign / Experience Platform in email-marketing (1), Adobe Campaign Classic in data-management-platforms (1), Adobe Campaign Standard / On-Premise in email-marketing (1), Adobe Commerce + Adobe Experience Cloud in ecommerce-marketing (1), Adobe Customer Journey Analytics / Real-Time CDP in customer-intelligence-and-data-science (1), Adobe Data Collection in tag-management (1), Adobe Exp. Platform Tags in tag-management (1), Adobe Experience Cloud in attribution-mmm (1), Adobe Experience Cloud in channel-partner-and-local-marketing (1), Adobe Experience Cloud in customer-intelligence-and-data-science (1), Adobe Experience Cloud in mobile-apps (1), Adobe Experience Cloud (AEC) in marketing-automation (1), Adobe Experience Cloud (CJA) in identity-resolution (1), Adobe Experience Cloud (Marketo Engage + Experience Platform) in marketing-automation (1), Adobe Experience Cloud/Journey Optimizer in content-marketing-platforms (1), Adobe Experience Manager (AEM) Forms / Web Forms in landing-pages-and-interactive-content (1), Adobe Experience Manager - AEM in seo-content-optimization (1), Adobe Experience Platform Identity Service in identity-resolution (1), Adobe Experience Platform Web in tag-management (1), Adobe GenStudio / Adobe Experience Cloud in content-marketing-platforms (1), Adobe GenStudio for Performance Marketing in content-marketing-platforms (1), Adobe Journey Optimizer B2B Edition / Marketo Engage landing pages in landing-pages-and-interactive-content (1), Adobe Marketing Cloud in search-and-social-advertising-platforms (1), Adobe Real-Time CDP / Customer Journey Analytics B2B Edition in customer-intelligence-and-data-science (1), Adobe Workfall in content-marketing-platforms (1), Adobe Workfront in content-marketing-platforms (1), Adobe Workfront + Adobe Experience Manager (AEM) in content-marketing-platforms (1), Adobe enterprise offerings in content-marketing-platforms (1), Ads Manager in search-and-social-advertising-platforms (1), Ads Uploader in video-advertising (1), Advantage Software in programmatic-and-display-advertising (1), AdvocateHub in referral-and-partner-programs (1), Affiliatecube in affiliate-and-partner-management (1), Affise Performance in attribution-mmm (1), Aftab in sales-commissions-and-incentive-compensation (1), Airscale in data-enrichment (1), Akamai (Kona/Aria) in ecommerce-platforms (1), Akoonu (RevWorks) in territory-and-quota-planning (1), AlliAI in seo-content-optimization (1), Alpharun in sales-coaching-and-training (1), Amazon DSP / Amazon Ad Tech in programmatic-and-display-advertising (1), Amazon DSP / Amazon Publisher Services in programmatic-and-display-advertising (1), Amazon Redshift / AWS analytics stack in data-management-platforms (1), Ambassify in loyalty-advocacy-and-referrals (1), Ambition.io in revenue-intelligence-and-forecasting (1), Amelia in chatbots-and-conversational-ai-for-support (1), Amobee in programmatic-and-display-advertising (1), Amperity Customer Data Platform in identity-resolution (1), Amplience in content-marketing-platforms (1), Amplitude Identity in identity-resolution (1), Anaplan Territory and Quota in territory-and-quota-planning (1), Anaplan Territory and Quota Planning in territory-and-quota-planning (1), Anaplan for Sales Performance in territory-and-quota-planning (1), Annex Cloud / ReactorCX in loyalty-advocacy-and-referrals (1), Anthropic Computer Use in workflow-automation-and-ipaas (1), Apache Druid in data-warehouse-reverse-etl (1), Apache Gravitino in data-management-platforms (1), Apache Iceberg in data-management-platforms (1), Apollo AI Assistant in ai-sdr-agents (1), Apollo's Native Parallel Dialer in sales-dialers-and-calling (1), Apollo.io Organization/Enterprise in sales-intelligence-and-contact-data (1), Apollotechnical in video-marketing-and-hosting (1), AppDirect in billing-and-subscription-management (1), AppLearn in digital-adoption-and-onboarding (1), AppNexus/Google Identity in identity-resolution (1), Apparound in cpq (1), Appier in programmatic-and-display-advertising (1), Apple Calendar in meeting-scheduling (1), Apple Notes in knowledge-base-and-self-service (1), Apple's iBeacon ecosystem in retail-proximity-and-iot-marketing (1), AppsFlyer Zero Plan in mobile-apps (1), Appspace in retail-proximity-and-iot-marketing (1), Archive in influencer-platforms (1), Aria in billing-and-subscription-management (1), Arize in ai-visibility-tracking (1), Articulate 360 Frontline in sales-coaching-and-training (1), Aruba Location-based Platform Solutions in retail-proximity-and-iot-marketing (1), Aspire.io in influencer-platforms (1), Assembly in knowledge-base-and-self-service (1), Assigner in lead-routing-and-management (1), Athena HQ in ai-visibility-tracking (1), Atlassian Jira Service Management / Atlassian Cloud features in customer-support-helpdesk (1), Attract in mobile-marketing-and-push (1), Audigent in identity-resolution (1), Auth0 Organizations in identity-resolution (1), Autobound.ai in dashboards-and-data-visualization (1), Automatically Created Assets (ACA) in search-and-social-advertising-platforms (1), Azpiral in loyalty-advocacy-and-referrals (1), Azure in data-management-platforms (1), Azure AI Search in knowledge-base-and-self-service (1), Azure Data Factory in data-management-platforms (1), Azure Integration Services in workflow-automation-and-ipaas (1), Azure Logic Apps in workflow-automation-and-ipaas (1), B2B Wholesale Solution in ecommerce-platforms (1), BDEX in identity-resolution (1), BMC Remedy in customer-support-helpdesk (1), Bambu in social-media-management (1), Base44 in landing-pages-and-interactive-content (1), BaselineMix in attribution-mmm (1), Basic Zendesk tiers in chatbots-and-conversational-ai-for-support (1), Basic Zoom Meetings in webinar-virtual-events (1), Basic/Free Calendly in meeting-scheduling (1), Basis DSP in programmatic-and-display-advertising (1), BatchDialer in sales-dialers-and-calling (1), Beefree SDK in landing-pages-and-interactive-content (1), Beekeeper in mobile-apps (1), Berpyo in review-and-reputation-management (1), BetterComp in sales-commissions-and-incentive-compensation (1), Bidtellect in search-and-social-advertising-platforms (1), Big Data/Hadoop Environments in data-management-platforms (1), BigCommerce B2B in ecommerce-platforms (1), Birdeye AI Search in ai-visibility-tracking (1), Birdeye Reviews AI in review-and-reputation-management (1), Bitsight in review-and-reputation-management (1), BizAI in sales-intelligence-and-contact-data (1), Bizagi in workflow-automation-and-ipaas (1), BlackHatWorld services in seo-content-optimization (1), Blackboard in customer-education-and-lms (1), Blackhawk Network in loyalty-advocacy-and-referrals (1), Blink in mobile-apps (1), Blip in video-advertising (1), Blogger in marketing-cms (1), Bluefish AI in seo-content-optimization (1), Bluehost in email-marketing (1), Bluepixel Technologies in retail-proximity-and-iot-marketing (1), Boomerang in sales-engagement (1), Boomi Data Hub in data-management-platforms (1), Boomi Enterprise Platform in workflow-automation-and-ipaas (1), Bracket in data-warehouse-reverse-etl (1), Braintrust in ai-visibility-tracking (1), Brand Dashboard in ai-visibility-tracking (1), Brandwatch Generative AI in ai-visibility-tracking (1), Brandwell B2B Identity Resolution Software in identity-resolution (1), Brax (brax.io) in native-and-content-advertising (1), BrightEdge / OmniSEO in ai-visibility-tracking (1), BrightEdge AI Agent Insights / AI Search in ai-visibility-tracking (1), BrightEdge AI Catalyst in ai-visibility-tracking (1), BrightEdge AI Catalyst / AI Hyper Cube in ai-visibility-tracking (1), BrightEdge Data Science Platform in seo-content-optimization (1), Brightcove Beacon in retail-proximity-and-iot-marketing (1), BriteVerify / Validity Verify in email-verification (1), Broad Display in search-and-social-advertising-platforms (1), Built In's EBR score in review-and-reputation-management (1), Builtfirst in referral-and-partner-programs (1), BulkEmailChecker Unlimited API in email-verification (1), BulkEmailChecker's Unlimited API in email-verification (1), Bulktext.io in mobile-marketing-and-push (1), ButterCMS in marketing-cms (1), Bytemark/Helix in digital-asset-management (1), CCM19 in consent-and-privacy-management (1), CELUM in digital-asset-management (1), CHEQ Control & Compliance in tag-management (1), CM in mobile-marketing-and-push (1), CRM Dialer™ in sales-dialers-and-calling (1), CSG Xponent in customer-intelligence-and-data-science (1), Calabrio ONE in conversation-intelligence (1), Calenso in meeting-scheduling (1), Caliber in review-and-reputation-management (1), Call Center Dialer™ in sales-dialers-and-calling (1), Canvas in customer-education-and-lms (1), Capacity in knowledge-base-and-self-service (1), Capital One Shopping in affiliate-and-partner-management (1), Captiv8/Influential in influencer-platforms (1), Captivate IQ in territory-and-quota-planning (1), Carbon in ecommerce-platforms (1), ChannelMix in attribution-mmm (1), Channelplace in partner-relationship-management (1), Chatbase-style FAQ bots in chatbots-and-conversational-ai-for-support (1), Chatbot.app in chatbots-and-conversational-ai-for-support (1), CheckThat Identity Resolution Tools in identity-resolution (1), Checkbox Survey in customer-feedback-and-surveys (1), Chief Intelligence in revenue-intelligence-and-forecasting (1), Chorus AI (now Chorus by ZoomInfo) in revenue-intelligence-and-forecasting (1), Cintech in identity-resolution (1), Cisco Call Recording in conversation-intelligence (1), Cisco Spaces / Meraki ecosystem in retail-proximity-and-iot-marketing (1), Cisco Webex Events/Webinars in webinar-virtual-events (1), Clari with Copilot in conversation-intelligence (1), Clari with Territory IQ in territory-and-quota-planning (1), Claude for Enterprise in chatbots-and-conversational-ai-for-support (1), Clay + sequencer stack in ai-sdr-agents (1), ClearCo in customer-education-and-lms (1), ClearLine in retail-proximity-and-iot-marketing (1), Clearbit / Breeze-style enrichment tools in sales-intelligence-and-contact-data (1), Clearview AI in sales-intelligence-and-contact-data (1), Clio in contract-lifecycle-management-and-e-signature (1), Clootrack in customer-intelligence-and-data-science (1), Cloud Campaign in social-media-management (1), Cloudera/Hortonworks in data-management-platforms (1), Cloudflare Workers in seo-content-optimization (1), Cloudinary DAM in digital-asset-management (1), Codemagic in mobile-apps (1), Coffee.ai in data-enrichment (1), Cogito in conversation-intelligence (1), Cogniative in cpq (1), Cognitiv in programmatic-and-display-advertising (1), Cold Call Coach in sales-coaching-and-training (1), Collibra Data Intelligence Platform in data-management-platforms (1), Comarch Loyalty in loyalty-advocacy-and-referrals (1), Comarch Loyalty Management in loyalty-advocacy-and-referrals (1), Comarch Loyalty Marketing in loyalty-advocacy-and-referrals (1), Comarch Loyalty Marketing / Loyalty Cloud in loyalty-advocacy-and-referrals (1), Comcast FreeWheel in video-advertising (1), Commerce.js in ecommerce-platforms (1), CommissionKit in sales-commissions-and-incentive-compensation (1), Community by Circle in community-platforms (1), CompanyLMS in customer-education-and-lms (1), ComplyScore in review-and-reputation-management (1), Conductor AI Search Performance in ai-visibility-tracking (1), Conductor Intelligence in ai-visibility-tracking (1), Conductor Searchlight in seo-content-optimization (1), Configure One in cpq (1), Confirmit in customer-feedback-and-surveys (1), Conga CPQ/Composer in proposal-software (1), Conga CPQ/Document Automation in proposal-software (1), Conga Composer in proposal-software (1), Connatix in programmatic-and-display-advertising (1), ContentBridge in social-media-management (1), Contentpace in content-marketing-platforms (1), Convay Big Meeting in webinar-virtual-events (1), Copilot in knowledge-base-and-self-service (1), Core dna in ecommerce-platforms (1), Coredna in workflow-automation-and-ipaas (1), Cosential in cpq (1), CouponCabin in affiliate-and-partner-management (1), Credo AI in ai-visibility-tracking (1), CrewAI in workflow-automation-and-ipaas (1), Criteo OneID in identity-resolution (1), Crowd Connected in retail-proximity-and-iot-marketing (1), Crownpeak/Attraqt in experimentation-and-personalization (1), Custom Excel/Google Sheets models in territory-and-quota-planning (1), D&B Connect / D&B Optimizer in crm-data-quality-and-deduplication (1), D7 Lead Finder in data-enrichment (1), DIS Direct in print (1), Data Ladder DataMatch Enterprise in identity-resolution (1), DataBrain in customer-intelligence-and-data-science (1), DataCaptive in email-verification (1), DataFlux (SAS) in crm-data-quality-and-deduplication (1), Databricks CDP in customer-data-platforms (1), Databricks Lakehouse / Unity Catalog in data-management-platforms (1), Databricks SQL Warehouse in data-warehouse-reverse-etl (1), Databricks Unity Catalog in data-management-platforms (1), Datadog LLM Observability in ai-visibility-tracking (1), Datarocks (by Qlik) in territory-and-quota-planning (1), Datasite Diligence in digital-sales-rooms (1), Datorama (Salesforce) in customer-data-platforms (1), DeDupeD by Inogic in crm-data-quality-and-deduplication (1), DealCloud in partner-relationship-management (1), Decagon AI in chatbots-and-conversational-ai-for-support (1), DeelHub in cpq (1), Deelan AI in sales-enablement-and-content (1), DeepIntent in programmatic-and-display-advertising (1), DeepSee.io in programmatic-and-display-advertising (1), DeepSmith in ai-visibility-tracking (1), DefendMyRep in review-and-reputation-management (1), Denser in chatbots-and-conversational-ai-for-support (1), Deputy in meeting-scheduling (1), Deque in consent-and-privacy-management (1), DeskAlerts in mobile-marketing-and-push (1), Deskbird in meeting-scheduling (1), DialerAI in sales-dialers-and-calling (1), Dialogflow CX in chatbots-and-conversational-ai-for-support (1), DigiT in customer-intelligence-and-data-science (1), Digital Samba in webinar-virtual-events (1), Directive Consulting in search-and-social-advertising-platforms (1), Discovered Labs in ai-visibility-tracking (1), Displai in retail-proximity-and-iot-marketing (1), Divi Builder in landing-pages-and-interactive-content (1), DocPath in in-app-messaging-and-customer-communications (1), Docket in ai-sdr-agents (1), DocuSend in print (1), DocuSign CLM + eSignature in contract-lifecycle-management-and-e-signature (1), DocuSign Gen & CLM in proposal-software (1), DocuSign IAM (Intelligent Agreement Management) in contract-lifecycle-management-and-e-signature (1), Dropbox hybrids in digital-asset-management (1), Drupal in an enterprise hosting/support package, especially Acquia Cloud Platform / Acquia Site Factory in marketing-cms (1), Duda White Label in landing-pages-and-interactive-content (1), Dynamics 365 Sales Accelerator in sales-engagement (1), Dynamics GP in data-management-platforms (1), Easygenerator / EasyCoach in sales-coaching-and-training (1), EducateMe in customer-education-and-lms (1), Einstein Lead Scoring in lead-routing-and-management (1), Elfsquad CPQ in cpq (1), Elium in knowledge-base-and-self-service (1), Elogic Commerce in ecommerce-marketing (1), Email List Verify in email-verification (1), EmailListValidation in email-verification (1), Emaillistchecker in email-verification (1), Emlen in digital-sales-rooms (1), Engageware Scheduler for Salesforce in meeting-scheduling (1), Enrich Layer in data-enrichment (1), Ensighten / CHEQ Control & Compliance in tag-management (1), Enterprise WordPress (VIP, WP Engine) in content-marketing-platforms (1), Epsilon Loyalty / SessionM in loyalty-advocacy-and-referrals (1), Epsilon PeopleCloud Loyalty in loyalty-advocacy-and-referrals (1), EventsAir (Enterprise Tier) in webinar-virtual-events (1), Evox (WorksBuddy) in email-marketing (1), Exari (now Coupa CLM) in contract-lifecycle-management-and-e-signature (1), Exchange Solutions in loyalty-advocacy-and-referrals (1), Expando AI in referral-and-partner-programs (1), Experian DQ in crm-data-quality-and-deduplication (1), Experience Cloud in knowledge-base-and-self-service (1), Exponential in loyalty-advocacy-and-referrals (1), Extensis Portfolio in digital-asset-management (1), FP10 in cpq (1), FPX in cpq (1), Facebook Ads Manager in content-marketing-platforms (1), Facebook Bluetooth Beacons in retail-proximity-and-iot-marketing (1), Facebook/Instagram Video (Meta) in video-advertising (1), Fast.io in video-marketing-and-hosting (1), FastMail Direct in print (1), Fathomworks in sales-commissions-and-incentive-compensation (1), Fencemaker in retail-proximity-and-iot-marketing (1), Feroot in tag-management (1), Fiddler in ai-visibility-tracking (1), Fielo in loyalty-advocacy-and-referrals (1), Findem in sales-intelligence-and-contact-data (1), Firmex Virtual Data Room in digital-sales-rooms (1), Five Blocks' AIQ in review-and-reputation-management (1), Five9 Intelligent Cloud Contact Center in sales-dialers-and-calling (1), Fiverr backlink gigs in seo-content-optimization (1), Fixify in customer-support-helpdesk (1), Fleetcor in loyalty-advocacy-and-referrals (1), Fluent in sales-dialers-and-calling (1), Fotoware in digital-asset-management (1), Franklin Madison in print (1), FreeWheel in programmatic-and-display-advertising (1), Frends iPaaS in workflow-automation-and-ipaas (1), Freshdesk Agent Desktop Assistant in conversation-intelligence (1), Freshdesk Knowledge Base in knowledge-base-and-self-service (1), Freshworks Freshdesk (Enterprise) in customer-support-helpdesk (1), Fujitsu CLM in contract-lifecycle-management-and-e-signature (1), G2 De-dupe in crm-data-quality-and-deduplication (1), G2/TrustRadius Buyer Intent in b2b-intent-data (1), GA4 + Warehouse (BigQuery/Snowflake) in product-analytics (1), Gainsight CX in community-platforms (1), Galileo in ai-visibility-tracking (1), Gemini Enterprise/Workspace in chatbots-and-conversational-ai-for-support (1), Genesys Cloud in sales-dialers-and-calling (1), Genesys DX in chatbots-and-conversational-ai-for-support (1), Genezio in ai-visibility-tracking (1), Genially in landing-pages-and-interactive-content (1), Geoptie free tools in ai-visibility-tracking (1), GetApp in video-marketing-and-hosting (1), GetResponse Landing Pages in landing-pages-and-interactive-content (1), Glassdoor & Indeed Enterprise Suite in review-and-reputation-management (1), Go Fish Digital in review-and-reputation-management (1), GoDaddy Site Builder in content-marketing-platforms (1), GoHighLevel Unlimited in marketing-automation (1), GoSquared in customer-data-platforms (1), Gong AI Trainer in sales-coaching-and-training (1), Google in ecommerce-marketing (1), Google in meeting-scheduling (1), Google Ad Exchange (AdX) / DV360 / Google Ad Manager in programmatic-and-display-advertising (1), Google Ad Manager 360 (GAM 360) in video-advertising (1), Google AdExchange in mobile-apps (1), Google Ads API-based custom tooling in search-and-social-advertising-platforms (1), Google Analytics 4 (GA4) - Free Version in attribution-mmm (1), Google Analytics 4 (GA4) / GA360 in customer-intelligence-and-data-science (1), Google Bard in ai-visibility-tracking (1), Google Calendar Appointment Slots in meeting-scheduling (1), Google Calendar native scheduling in meeting-scheduling (1), Google Campaign Manager 360 in search-and-social-advertising-platforms (1), Google Cloud (Dialogflow CX + Vertex AI) in chatbots-and-conversational-ai-for-support (1), Google Cloud BigQuery / Lakehouse in data-management-platforms (1), Google Cloud Security Command Center Enterprise in retail-proximity-and-iot-marketing (1), Google Cloud Workflows in workflow-automation-and-ipaas (1), Google Cloud's LightweightMMM in attribution-mmm (1), Google Gemini Enterprise for Customer Experience (CX Agent Studio) in chatbots-and-conversational-ai-for-support (1), Google Location Services in retail-proximity-and-iot-marketing (1), Google Marketing Platform / Google Analytics / Campaign Manager 360 / Meridian in attribution-mmm (1), Google Marketing Platform's Display & Video 360 (DV360) in programmatic-and-display-advertising (1), Google Optimize 360 in experimentation-and-personalization (1), Google SA360 in search-and-social-advertising-platforms (1), Google Tag Manager (GTM) 360 & Server-Side GTM in tag-management (1), Google Tag Manager + Server-Side in tag-management (1), Google Video / YouTube / Google Video Partners in video-advertising (1), Google Workspace AI features in ai-visibility-tracking (1), Google Workspace Calendar in meeting-scheduling (1), Google Workspace automation tools in workflow-automation-and-ipaas (1), Google's DV360 in programmatic-and-display-advertising (1), Google’s DV360/SA360 in search-and-social-advertising-platforms (1), Google’s Meridian in attribution-mmm (1), Google’s Search Ads 360 in search-and-social-advertising-platforms (1), GovDash in proposal-software (1), GovWin in proposal-software (1), GrackerAI free tier in ai-visibility-tracking (1), Grasshopper in sales-dialers-and-calling (1), GroupM in programmatic-and-display-advertising (1), GrowthZone in channel-partner-and-local-marketing (1), Grubhub in loyalty-advocacy-and-referrals (1), Gushwork in content-marketing-platforms (1), HCL CDP in customer-data-platforms (1), HP Exstream in print (1), HPE Aruba Meridian in retail-proximity-and-iot-marketing (1), Haiilo in native-and-content-advertising (1), Happeo in mobile-marketing-and-push (1), Happy Fox in customer-support-helpdesk (1), Haptik in chatbots-and-conversational-ai-for-support (1), Harmony.ai in sales-dialers-and-calling (1), Harness FME (Feature Management & Experimentation) in experimentation-and-personalization (1), Haystack in in-app-messaging-and-customer-communications (1), Helicone in ai-visibility-tracking (1), Hello Customer in customer-feedback-and-surveys (1), Heyoo.ai in loyalty-advocacy-and-referrals (1), Hideez in identity-resolution (1), Higher Logic Vanilla / Thrive in community-platforms (1), Highspot Rooms in digital-sales-rooms (1), Hootsuite Ads/enterprise social suites in search-and-social-advertising-platforms (1), Hootsuite Insights in content-marketing-platforms (1), Hootsuite Parliament in influencer-platforms (1), Hostgator in email-marketing (1), House of Pubs in programmatic-and-display-advertising (1), HubEngage in mobile-marketing-and-push (1), HubSpot AI Grader (free audit) in ai-visibility-tracking (1), HubSpot Breeze Prospecting Agent in ai-sdr-agents (1), HubSpot CMS Landing Pages in landing-pages-and-interactive-content (1), HubSpot CRM Suite in crm (1), HubSpot Content Hub & Marketing Hub Enterprise in content-marketing-platforms (1), HubSpot Content Hub / Marketing Hub Enterprise in content-marketing-platforms (1), HubSpot Content/Marketing Hub in content-marketing-platforms (1), HubSpot Data Platform in customer-data-platforms (1), HubSpot Data Quality in crm-data-quality-and-deduplication (1), HubSpot Email Marketing in email-marketing (1), HubSpot Enrichment in data-enrichment (1), HubSpot Enterprise + PRM add-ons in channel-partner-and-local-marketing (1), HubSpot Operations Hub + Data Quality Command Center in crm-data-quality-and-deduplication (1), HubSpot Rotation in lead-routing-and-management (1), HubSpot Service Hub feedback in customer-feedback-and-surveys (1), HubSpot data tools in sales-intelligence-and-contact-data (1), HubSpot for B2B in ecommerce-marketing (1), HubSpot native dedup in crm-data-quality-and-deduplication (1), HubSpot native routing / workflows in lead-routing-and-management (1), Hubspot Meeting in meeting-scheduling (1), Hyperlocology in search-and-social-advertising-platforms (1), Hyperproof in workflow-automation-and-ipaas (1), IBM Cloud Pak for Business Automation in workflow-automation-and-ipaas (1), IBM Cloud Pak for Data / InfoSphere MDM in data-management-platforms (1), IBM Cloud Pak for Data / Watson-based governance stack in data-management-platforms (1), IBM Cognos Classic in dashboards-and-data-visualization (1), IBM DataMatch Enterprise in identity-resolution (1), IBM InfoSphere / Db2 Ecosystem in data-management-platforms (1), IBM Match 360 in identity-resolution (1), IBM Verify in identity-resolution (1), IBM Verify CIAM in consent-and-privacy-management (1), IBM Watson Campaign Automation in email-marketing (1), IBM Watson Marketing in marketing-automation (1), IBM watsonx in chatbots-and-conversational-ai-for-support (1), IBM watsonx Orchestrate in workflow-automation-and-ipaas (1), IBM watsonx.governance in ai-visibility-tracking (1), IBM webMethods in workflow-automation-and-ipaas (1), IMPGo in print (1), Ignite Video Hosting in video-marketing-and-hosting (1), Igniyte in review-and-reputation-management (1), Imparta in sales-coaching-and-training (1), Incomm in loyalty-advocacy-and-referrals (1), Indify in retail-proximity-and-iot-marketing (1), Infloq in influencer-platforms (1), InfluencerMarketing.ai in influencer-platforms (1), InfoGroup in data-enrichment (1), Infor/Bit2win in cpq (1), Informatica DQ in crm-data-quality-and-deduplication (1), Informatica ICS in workflow-automation-and-ipaas (1), Informatica IDMC / MDM in data-management-platforms (1), Informatica Master Data Management in crm-data-quality-and-deduplication (1), Informatica iPaaS in workflow-automation-and-ipaas (1), Ingeniux in marketing-cms (1), InputKit in customer-intelligence-and-data-science (1), Insight7 in sales-coaching-and-training (1), InsightSquared / Mediafly Intelligence360 in revenue-intelligence-and-forecasting (1), Instagram/Facebook Watch in video-marketing-and-hosting (1), Interaction Insights in conversation-intelligence (1), Interactions in chatbots-and-conversational-ai-for-support (1), Interspire Email Marketer in email-marketing (1), Intralinks VDRPro in digital-sales-rooms (1), Inventive in proposal-software (1), Inwink in community-platforms (1), Issuetrak in customer-support-helpdesk (1), Iternal in knowledge-base-and-self-service (1), Itero in sales-coaching-and-training (1), Ivalua/Serrium in contract-lifecycle-management-and-e-signature (1), JAGGAER Contract Management in contract-lifecycle-management-and-e-signature (1), Jam City in mobile-apps (1), Jebbit in landing-pages-and-interactive-content (1), JitBit Support in customer-support-helpdesk (1), Jounce Media in programmatic-and-display-advertising (1), July Systems (Proximity MX) in retail-proximity-and-iot-marketing (1), Junction Point Software in crm-data-quality-and-deduplication (1), Juniper Mist User Engagement in retail-proximity-and-iot-marketing (1), K2View in data-management-platforms (1), Kasm, Inc. in sales-dialers-and-calling (1), Kick in video-advertising (1), Kill Bill in billing-and-subscription-management (1), Klaritics in product-analytics (1), Klaviyo's SMS in mobile-marketing-and-push (1), Klue in revenue-intelligence-and-forecasting (1), KnowledgeBase in knowledge-base-and-self-service (1), Koji in customer-feedback-and-surveys (1), Konfig in cpq (1), Korbyt in retail-proximity-and-iot-marketing (1), Kugamon in cpq (1), Latenode in workflow-automation-and-ipaas (1), Later Influence/Mavrck in influencer-platforms (1), Lattice Engines in attribution-mmm (1), LaunchGPT in chatbots-and-conversational-ai-for-support (1), Leadbase in data-enrichment (1), Leadgate in affiliate-and-partner-management (1), Leadscape in customer-data-platforms (1), LearnUpon LMS in customer-education-and-lms (1), Legacy Cisco in sales-dialers-and-calling (1), Legacy IBM Cognos in dashboards-and-data-visualization (1), Legacy IBM InfoSphere in data-management-platforms (1), Legacy OBIEE in dashboards-and-data-visualization (1), Legacy Oracle ICM in sales-commissions-and-incentive-compensation (1), Level AI in conversation-intelligence (1), Liferay DXP in content-marketing-platforms (1), Lift Lab in attribution-mmm (1), LinkedIn in attribution-mmm (1), LinkedIn in video-marketing-and-hosting (1), LinkedIn Audience Solutions in programmatic-and-display-advertising (1), LinkedIn Customer Communities in community-platforms (1), LinkedIn Video Advertising in video-advertising (1), LinksManagement in seo-content-optimization (1), Linktree in landing-pages-and-interactive-content (1), Lithium (now part of Khoros) in community-platforms (1), Lithium/Turf (now under IgniteTech) in community-platforms (1), LiveRamp Data Collaboration Platform in identity-resolution (1), LiveRamp Identity Resolution / Identity Engine in identity-resolution (1), LiveRamp's Identity Graph + MMM solutions in attribution-mmm (1), LiveVox in sales-dialers-and-calling (1), Localist in channel-partner-and-local-marketing (1), Logi in product-analytics (1), LogicGate in review-and-reputation-management (1), Lotame Panorama in data-management-platforms (1), Luzmo in dashboards-and-data-visualization (1), Lytho in content-marketing-platforms (1), Lyzr Jazon in ai-sdr-agents (1), MARCAPO in channel-partner-and-local-marketing (1), MRP Prelytix in account-based-marketing-platforms (1), Madstreet in video-advertising (1), Magento Commerce in ecommerce-marketing (1), Magnite/SpotX in video-advertising (1), Magnite’s ClearLine in video-advertising (1), MailValid in email-verification (1), Mailchimp Surveys in customer-feedback-and-surveys (1), Mailgun Validate in email-verification (1), ManageEngine Products in data-management-platforms (1), MapQuest integrations in territory-and-quota-planning (1), MarinOne Search in search-and-social-advertising-platforms (1), Marketful in webinar-virtual-events (1), Marketo ABM in account-based-marketing-platforms (1), Marketo Account Engagement in native-and-content-advertising (1), Marketo or Adobe Marketo Engage in channel-partner-and-local-marketing (1), Markprompt in chatbots-and-conversational-ai-for-support (1), Marriott Bonvoy in loyalty-advocacy-and-referrals (1), Marsden Loyalty in loyalty-advocacy-and-referrals (1), Matomo Cloud in tag-management (1), MediaMath / TikTok Data Solutions in attribution-mmm (1), Mediafly Revenue360 in sales-enablement-and-content (1), Mediaocean Prisma in video-advertising (1), MeetingRoomApp in meeting-scheduling (1), Merkle/Gain Theory-type operations in attribution-mmm (1), Message IQ in mobile-marketing-and-push (1), MessageAgent Enterprise in chatbots-and-conversational-ai-for-support (1), MessageIQ in mobile-marketing-and-push (1), MessageMedia in mobile-marketing-and-push (1), MessageWorks in in-app-messaging-and-customer-communications (1), Meta in ecommerce-marketing (1), Meta in influencer-platforms (1), Meta in search-and-social-advertising-platforms (1), Meta (Facebook/Instagram) in search-and-social-advertising-platforms (1), Meta/Google native tools in search-and-social-advertising-platforms (1), Metabase self-hosted in dashboards-and-data-visualization (1), Metacafe in video-marketing-and-hosting (1), Meta’s Robyn in attribution-mmm (1), Mezzofy in referral-and-partner-programs (1), Microsoft in meeting-scheduling (1), Microsoft (Power BI) in dashboards-and-data-visualization (1), Microsoft (Power Platform) in workflow-automation-and-ipaas (1), Microsoft Azure AI Studio in chatbots-and-conversational-ai-for-support (1), Microsoft Azure Purview in data-management-platforms (1), Microsoft Azure iPaaS (Logic Apps +) in workflow-automation-and-ipaas (1), Microsoft Bookings / Outlook Calendar in meeting-scheduling (1), Microsoft Copilot / Dynamics 365 Customer Service in chatbots-and-conversational-ai-for-support (1), Microsoft Copilot/Microsoft Places in meeting-scheduling (1), Microsoft Dynamics 365 CPQ in cpq (1), Microsoft Dynamics 365 Customer Engagement (CRM) in crm (1), Microsoft Dynamics 365 Scheduler / Bookings in meeting-scheduling (1), Microsoft Dynamics Data Quality Services in crm-data-quality-and-deduplication (1), Microsoft Dynamics PRM in partner-relationship-management (1), Microsoft Entra ID Governance in identity-resolution (1), Microsoft Entra ID Protection in identity-resolution (1), Microsoft Invest / Microsoft Advertising video & CTV in video-advertising (1), Microsoft Outlook Calendar (Microsoft 365) in meeting-scheduling (1), Microsoft Power Apps / SharePoint Solutions in contract-lifecycle-management-and-e-signature (1), Microsoft Power Automate & Azure Integration Services in workflow-automation-and-ipaas (1), Microsoft Power Automate + Excel Online in territory-and-quota-planning (1), Microsoft Power BI + Fabric Capacity in dashboards-and-data-visualization (1), Microsoft Power BI Embedded in product-analytics (1), Microsoft Power BI with Microsoft Fabric (F64+ Capacity) in dashboards-and-data-visualization (1), Microsoft SQL Server Integration Services (SSIS) in data-management-platforms (1), Microsoft SharePoint + Copilot in knowledge-base-and-self-service (1), Microsoft Stream in video-marketing-and-hosting (1), Microsoft Stream + Viva Engage in video-marketing-and-hosting (1), Microsoft Teams + Bookings in meeting-scheduling (1), Microsoft Teams Calling in conversation-intelligence (1), Microsoft Teams Live in webinar-virtual-events (1), Microsoft Teams Live Events / Town halls in webinar-virtual-events (1), Microsoft Teams Native Recording in conversation-intelligence (1), Microsoft Teams Webinars / Town Hall in webinar-virtual-events (1), Microsoft Teams scheduling features in meeting-scheduling (1), Microsoft Teams/Webinars in webinar-virtual-events (1), Microsoft Viva Engage (formerly Yammer) in community-platforms (1), Microsoft Word online in proposal-software (1), Mihup in conversation-intelligence (1), Milestone GEO Intelligence in ai-visibility-tracking (1), Miller Heiman Strategic Selling in sales-coaching-and-training (1), MindsDB in search-and-social-advertising-platforms (1), MiniLoop in sales-intelligence-and-contact-data (1), Mitratech Preparis Alerts in mobile-marketing-and-push (1), Mobilecore in mobile-apps (1), Model N for High Tech in sales-commissions-and-incentive-compensation (1), Mojo Selling Solutions in sales-dialers-and-calling (1), Mood Media in retail-proximity-and-iot-marketing (1), Moz Pro/Moz Enterprise in seo-content-optimization (1), Munro in workflow-automation-and-ipaas (1), MyContentBridge in social-media-management (1), MySalesCoach in sales-coaching-and-training (1), NC Squared Distribution Engine in lead-routing-and-management (1), NC Squared's Distribution Engine in lead-routing-and-management (1), NGSurvey Enterprise 3.6.4 in customer-feedback-and-surveys (1), NICE Satmetrix in customer-feedback-and-surveys (1), NapoleonCat in social-media-management (1), Native Salesforce Lead Assignment Rules + Flow in lead-routing-and-management (1), Native or Home-Grown Salesforce Solutions in sales-commissions-and-incentive-compensation (1), Ncontracts in workflow-automation-and-ipaas (1), Netcore.ai in ecommerce-marketing (1), Netmera in retail-proximity-and-iot-marketing (1), Netpeak Spider in seo-content-optimization (1), Neustar MarketShare in attribution-mmm (1), Newsbreak in native-and-content-advertising (1), Newsdata.io API in pr-and-media-monitoring (1), Nextcloud Calendar in meeting-scheduling (1), NextivaONE in mobile-marketing-and-push (1), Nielsen Attribution in attribution-mmm (1), Nielsen Marketing Cloud / Nielsen MMM in attribution-mmm (1), NotificationHub in mobile-marketing-and-push (1), Novii in retail-proximity-and-iot-marketing (1), Novocall in sales-dialers-and-calling (1), Noxus in workflow-automation-and-ipaas (1), ONEiO in workflow-automation-and-ipaas (1), OTRS in customer-support-helpdesk (1), OctopusSMS in mobile-marketing-and-push (1), Odysee/LBRY in video-advertising (1), OfficeRnD in meeting-scheduling (1), OfficeSpace in meeting-scheduling (1), Okta Customer Identity Cloud (Auth0) in identity-resolution (1), Okta Workforce in identity-resolution (1), Older MicroStrategy in dashboards-and-data-visualization (1), Ometria in channel-partner-and-local-marketing (1), Omilia in chatbots-and-conversational-ai-for-support (1), Omna by Stirista in data-management-platforms (1), Omnilert in mobile-marketing-and-push (1), OnSolve in mobile-marketing-and-push (1), OneLogin in identity-resolution (1), OneReach.ai in chatbots-and-conversational-ai-for-support (1), OneTrust Privacy Automation in consent-and-privacy-management (1), Open.cx in chatbots-and-conversational-ai-for-support (1), OpenAI ChatGPT in chatbots-and-conversational-ai-for-support (1), OpenAI Operator in workflow-automation-and-ipaas (1), OpenDocMan in knowledge-base-and-self-service (1), Opera Ads in programmatic-and-display-advertising (1), Optilyz in print (1), Optimizely Content Management (GenStudio) in content-marketing-platforms (1), Optimizely Warehouse-Native Analytics (Formerly NetSpring) in customer-intelligence-and-data-science (1), Oracle in customer-intelligence-and-data-science (1), Oracle in mobile-apps (1), Oracle (Eloqua) in customer-intelligence-and-data-science (1), Oracle Advertising and CX in crm (1), Oracle BRM (Billing and Revenue Management) in billing-and-subscription-management (1), Oracle BlueKai DMP in data-management-platforms (1), Oracle BlueKai Data Management Platform in data-management-platforms (1), Oracle CRM Cloud in crm (1), Oracle CX / Fusion Cloud CRM in crm (1), Oracle CX / Fusion Sales in crm (1), Oracle CX / NetSuite SuiteCommerce in ecommerce-platforms (1), Oracle CX Cloud / NetSuite CRM in crm (1), Oracle CX Sales / Siebel in crm (1), Oracle CX/Sales in crm (1), Oracle Cloud HCM Compensation in sales-commissions-and-incentive-compensation (1), Oracle Commerce + Oracle Marketing / CDP in ecommerce-marketing (1), Oracle CrowdTwist Loyalty in loyalty-advocacy-and-referrals (1), Oracle Customer Intelligence (CX Unity) in customer-intelligence-and-data-science (1), Oracle Data Cloud / BlueKai in data-management-platforms (1), Oracle Data Integrator (ODI) in data-management-platforms (1), Oracle Eloqua / Responsys in marketing-automation (1), Oracle Exadata in data-warehouse-reverse-etl (1), Oracle Fusion CDP (Unity) in customer-data-platforms (1), Oracle Fusion Cloud CX (Sales) in crm (1), Oracle Fusion Cloud Compensation in sales-commissions-and-incentive-compensation (1), Oracle Fusion Marketing in email-marketing (1), Oracle Fusion Unity CDP in data-management-platforms (1), Oracle Infinity in experimentation-and-personalization (1), Oracle Marketing / Oracle Responsys in channel-partner-and-local-marketing (1), Oracle OTOH (Oracle Transactional OpenHub / Siebel Contracts) in contract-lifecycle-management-and-e-signature (1), Oracle Subscription Management in billing-and-subscription-management (1), Oracle Unity Customer Data Platform in customer-intelligence-and-data-science (1), Oracle Unity Data Platform / Oracle CX Audience in data-management-platforms (1), Oracle's advertising suite in data-management-platforms (1), Oracle's on Demand CRM in crm (1), Oracle/IBM portals in marketing-cms (1), Oracle/SAP Integration Suite in workflow-automation-and-ipaas (1), Orange Logic Cortex in digital-asset-management (1), Original Amazon Redshift in data-warehouse-reverse-etl (1), OutX in social-media-management (1), Outbound in partner-relationship-management (1), Outbound Engine in sales-dialers-and-calling (1), Outbrain Amplify in native-and-content-advertising (1), Outlook in meeting-scheduling (1), Outreach.ai in ai-sdr-agents (1), PDL in data-enrichment (1), Paddle Billing in billing-and-subscription-management (1), Papirfly in content-marketing-platforms (1), Parloa in chatbots-and-conversational-ai-for-support (1), PartnerHero in partner-relationship-management (1), Partoo in review-and-reputation-management (1), Pave in sales-commissions-and-incentive-compensation (1), PayPal Honey in affiliate-and-partner-management (1), PeerFly in affiliate-and-partner-management (1), Pega CRM in crm (1), Pega Customer Decision Hub in customer-intelligence-and-data-science (1), Pegasystems in customer-support-helpdesk (1), Pendo Predict in customer-success-platforms (1), People Element in customer-feedback-and-surveys (1), Pepper Content in content-marketing-platforms (1), Permutate in search-and-social-advertising-platforms (1), Perplexity free tier in ai-visibility-tracking (1), Perx in loyalty-advocacy-and-referrals (1), Phoenix Influence in influencer-platforms (1), Picmim in social-media-management (1), Pintel.ai in data-enrichment (1), Pisano in customer-intelligence-and-data-science (1), PitchPrfct in mobile-marketing-and-push (1), Pitney Bowes (Mailing and Shipping Automation) in print (1), Piwigo in digital-asset-management (1), Piwik PRO Enterprise in tag-management (1), Plain.com in knowledge-base-and-self-service (1), Plauti Data Duplicate Manager in crm-data-quality-and-deduplication (1), Plauti Data Management Suite in crm-data-quality-and-deduplication (1), Plauti Verify in email-verification (1), Plauti's Duplicate Check in crm-data-quality-and-deduplication (1), Plot Projects in retail-proximity-and-iot-marketing (1), Poised in sales-coaching-and-training (1), PolicyCortex in workflow-automation-and-ipaas (1), Poppulo in mobile-marketing-and-push (1), Power BI Premium/Fabric Capacity in data-warehouse-reverse-etl (1), Power Platform in workflow-automation-and-ipaas (1), Precisely Trillium Quality in crm-data-quality-and-deduplication (1), PredictiveDialer.co in sales-dialers-and-calling (1), Presel in proposal-software (1), Press Ganey Forsta in customer-feedback-and-surveys (1), PrintUI (by Quadient) in print (1), Printable Technologies in print (1), Prisma (Mediaocean in video-advertising (1), PrivacyCheq in consent-and-privacy-management (1), Private Label Mastery in sales-coaching-and-training (1), ProcessMaker in workflow-automation-and-ipaas (1), Procore in proposal-software (1), Prodshort in video-marketing-and-hosting (1), Product School in product-analytics (1), ProductBridge in customer-feedback-and-surveys (1), Prolifiq in sales-coaching-and-training (1), ProofHub in content-marketing-platforms (1), PropCraft in proposal-software (1), Prophet in territory-and-quota-planning (1), ProposalSpace in proposal-software (1), ProposalWorkspace in proposal-software (1), Prospeo Identity Resolution Software in identity-resolution (1), Public ChatGPT in ai-visibility-tracking (1), Publica (by Integral Ad Science) in video-advertising (1), Pure Storage Atlas in data-management-platforms (1), PushBots in in-app-messaging-and-customer-communications (1), Pushwoosh SDK in mobile-apps (1), Puzzly in email-verification (1), Pyramid Analytics in dashboards-and-data-visualization (1), Qonto in territory-and-quota-planning (1), Qualtrics Customer Journey Analytics in customer-intelligence-and-data-science (1), QuanticMind in search-and-social-advertising-platforms (1), QuestionPro Team Edition in customer-feedback-and-surveys (1), QuickBooks Billing in billing-and-subscription-management (1), Quivly AI in customer-intelligence-and-data-science (1), Quixy in workflow-automation-and-ipaas (1), Qumu in video-marketing-and-hosting (1), QuotaPath Atlas in territory-and-quota-planning (1), QuotaWay in sales-commissions-and-incentive-compensation (1), QuoteIQ in territory-and-quota-planning (1), RR Donnelley / RRD in print (1), RTB House in programmatic-and-display-advertising (1), Radancy Firstbird in referral-and-partner-programs (1), Radar/Mapbox-style geofencing tools in retail-proximity-and-iot-marketing (1), RankIQ in seo-content-optimization (1), Rave Mobile Safety in mobile-marketing-and-push (1), ReactorCX in loyalty-advocacy-and-referrals (1), Real-Time Customer Data Platform (CDP) in data-management-platforms (1), Real-time CDP (by Salesforce) in customer-intelligence-and-data-science (1), Redmine (Wiki module) in knowledge-base-and-self-service (1), Referral SaaS by Extole in referral-and-partner-programs (1), Reflectiz in consent-and-privacy-management (1), Regroup Mass Notification in mobile-marketing-and-push (1), Relay42 in customer-data-platforms (1), Relevance AI in ai-sdr-agents (1), Repfox in territory-and-quota-planning (1), Replika Software in affiliate-and-partner-management (1), Replit in landing-pages-and-interactive-content (1), Repsly in territory-and-quota-planning (1), ReputationAmerica in review-and-reputation-management (1), Resourced (by Salesforce) in review-and-reputation-management (1), Responsys in data-warehouse-reverse-etl (1), RetailMeNot in affiliate-and-partner-management (1), RetailNext in retail-proximity-and-iot-marketing (1), RevChannelz in sales-enablement-and-content (1), Reveal BI in customer-intelligence-and-data-science (1), Revenue.io RingDNA in sales-dialers-and-calling (1), Revenue.io's RingDNA in sales-dialers-and-calling (1), RevenueBase in sales-intelligence-and-contact-data (1), ReviewGrower Agency in review-and-reputation-management (1), Revinate in review-and-reputation-management (1), RevoScale in data-enrichment (1), Revuze in review-and-reputation-management (1), Rimes in data-management-platforms (1), RingCentral ACE in sales-coaching-and-training (1), RingCentral ACE/RingCX in conversation-intelligence (1), RingCentral CX in sales-dialers-and-calling (1), RingCentral Contact Center in sales-dialers-and-calling (1), RingCentral RingEX in sales-dialers-and-calling (1), RingCentral basic tiers in sales-dialers-and-calling (1), Rippling in meeting-scheduling (1), RiskWatch in review-and-reputation-management (1), Rival Technologies in customer-feedback-and-surveys (1), RocketDocs in proposal-software (1), Rockset + custom MMM in attribution-mmm (1), Rybbon/Blackhawk in loyalty-advocacy-and-referrals (1), SAP in billing-and-subscription-management (1), SAP in identity-resolution (1), SAP in social-media-management (1), SAP in workflow-automation-and-ipaas (1), SAP (SuccessFactors/Commissions) in sales-commissions-and-incentive-compensation (1), SAP APO in territory-and-quota-planning (1), SAP Business Objects in dashboards-and-data-visualization (1), SAP CLM / SAP Ariba CLM in contract-lifecycle-management-and-e-signature (1), SAP Commerce On-Premise (Formerly Hybris) in ecommerce-platforms (1), SAP Community in community-platforms (1), SAP Contract Lifecycle Management (On-Premise) in contract-lifecycle-management-and-e-signature (1), SAP Customer Loyalty Management in loyalty-advocacy-and-referrals (1), SAP Data Quality in crm-data-quality-and-deduplication (1), SAP ECC/Business Suite 7 in data-management-platforms (1), SAP GRC in contract-lifecycle-management-and-e-signature (1), SAP Hybris in ecommerce-marketing (1), SAP Master Data Governance (MDG) + Datasphere in data-management-platforms (1), SAP Master Data Management in data-management-platforms (1), SAP SuccessFactors Compensation in sales-commissions-and-incentive-compensation (1), SAP SuccessFactors Compensation Management in sales-commissions-and-incentive-compensation (1), SAP SuccessFactors Learning in sales-coaching-and-training (1), SAP or Oracle ERP quoting tools in cpq (1), SAP/Emarsys in experimentation-and-personalization (1), SAPE (Sape.ru) in seo-content-optimization (1), SAS Visual Analytics in dashboards-and-data-visualization (1), SEMrush's standard AI Toolkit / AIO setup in ai-visibility-tracking (1), SFMC Account Engagement (formerly Pardot) in marketing-automation (1), SMM Panel & Low-Tier/Unknown Tools in social-media-management (1), SOCi Ads in search-and-social-advertising-platforms (1), SQL Server in data-warehouse-reverse-etl (1), SQL Server 2016 in data-management-platforms (1), SS&C Blue Prism in workflow-automation-and-ipaas (1), SSOJet in identity-resolution (1), Sageflo Radiate in channel-partner-and-local-marketing (1), SailPoint Identity Security Cloud in identity-resolution (1), Sakari/CompleteSMS in mobile-marketing-and-push (1), Saleor in ecommerce-platforms (1), Salesforce in customer-intelligence-and-data-science (1), Salesforce in data-warehouse-reverse-etl (1), Salesforce in ecommerce-marketing (1), Salesforce in experimentation-and-personalization (1), Salesforce in mobile-apps (1), Salesforce (Data Cloud + Einstein) in customer-intelligence-and-data-science (1), Salesforce Audience Studio & Advertising Studio in data-management-platforms (1), Salesforce Audience Studio/Krux in data-management-platforms (1), Salesforce B2B Commerce Cloud in ecommerce-marketing (1), Salesforce B2C in ecommerce-marketing (1), Salesforce B2C Commerce in ecommerce-marketing (1), Salesforce CPQ + CLM in contract-lifecycle-management-and-e-signature (1), Salesforce CPQ / Salesforce Revenue Management in proposal-software (1), Salesforce ClockWise in sales-engagement (1), Salesforce Cloud in content-marketing-platforms (1), Salesforce Commerce Cloud + Marketing Cloud / Data Cloud in ecommerce-marketing (1), Salesforce Community Cloud / Experience Cloud in community-platforms (1), Salesforce Compensation Cloud in sales-commissions-and-incentive-compensation (1), Salesforce Contracts in contract-lifecycle-management-and-e-signature (1), Salesforce Custom Objects in contract-lifecycle-management-and-e-signature (1), Salesforce Customer Journey Analytics in product-analytics (1), Salesforce Data 360 / Data Cloud Identity Resolution in identity-resolution (1), Salesforce Data Cloud / Activation in data-warehouse-reverse-etl (1), Salesforce Distributed Marketing in channel-partner-and-local-marketing (1), Salesforce Einstein + Flow in lead-routing-and-management (1), Salesforce Einstein / Native Routing in lead-routing-and-management (1), Salesforce Einstein AI in revenue-intelligence-and-forecasting (1), Salesforce Einstein Account Matching in lead-routing-and-management (1), Salesforce Einstein Analytics in customer-intelligence-and-data-science (1), Salesforce Einstein Attribution in attribution-mmm (1), Salesforce Einstein Bots in chatbots-and-conversational-ai-for-support (1), Salesforce Einstein Lead Scoring + Native Routing in lead-routing-and-management (1), Salesforce Enterprise Territory Management + Maps in territory-and-quota-planning (1), Salesforce Flow + Einstein in lead-routing-and-management (1), Salesforce Flow Builder in lead-routing-and-management (1), Salesforce Flows/Assignment Rules in lead-routing-and-management (1), Salesforce Full Stack in revenue-intelligence-and-forecasting (1), Salesforce Help Center + Knowledge in knowledge-base-and-self-service (1), Salesforce Lead Assignment Rules / Flow Builder in lead-routing-and-management (1), Salesforce Marketing Cloud / Einstein Data Studio in customer-intelligence-and-data-science (1), Salesforce Marketing Cloud / Salesforce B2B Marketing Automation in ecommerce-marketing (1), Salesforce MuleSoft in workflow-automation-and-ipaas (1), Salesforce Native Duplicate Jobs in crm-data-quality-and-deduplication (1), Salesforce Native Flows + Territories in lead-routing-and-management (1), Salesforce PRM + Distributed Marketing in channel-partner-and-local-marketing (1), Salesforce Pardot/MC in marketing-automation (1), Salesforce Partner Cloud / Partner Central in partner-relationship-management (1), Salesforce Real-Time CDP in customer-data-platforms (1), Salesforce Revenue Cloud + Einstein + Agentforce in revenue-intelligence-and-forecasting (1), Salesforce Revenue Cloud / Einstein in revenue-intelligence-and-forecasting (1), Salesforce Revenue Cloud / Einstein Analytics in attribution-mmm (1), Salesforce Revenue Management/CPQ in cpq (1), Salesforce Sales Cloud + Sales Engagement in sales-engagement (1), Salesforce Sales Cloud + Territory Management in territory-and-quota-planning (1), Salesforce Sales Cloud / Agentforce Sales in revenue-intelligence-and-forecasting (1), Salesforce Sales Cloud Enterprise/Unlimited in crm (1), Salesforce Sales Cloud with Einstein Coaching in sales-coaching-and-training (1), Salesforce Sales/Service Cloud in crm (1), Salesforce Salesloft in sales-engagement (1), Salesforce Service Cloud + Experience Cloud in knowledge-base-and-self-service (1), Salesforce Service Cloud + Knowledge in knowledge-base-and-self-service (1), Salesforce Service Cloud / Einstein / Service AI in chatbots-and-conversational-ai-for-support (1), Salesforce Surveys in customer-feedback-and-surveys (1), Salesforce Territory Planning / Enterprise Territory Management in territory-and-quota-planning (1), Salesforce UE+ in sales-enablement-and-content (1), Salesforce assignment rules / Flow in lead-routing-and-management (1), Salesforce assignment rules alone in lead-routing-and-management (1), Salesforce core email features in email-marketing (1), Salesforce enhanced landing pages in landing-pages-and-interactive-content (1), Salesforce native Lead Assignment / Flow in lead-routing-and-management (1), Salesforce routing/assignment tools in lead-routing-and-management (1), Salesforce-native lead routing/assignment in lead-routing-and-management (1), Salesforce/Google Gemini integrations in chatbots-and-conversational-ai-for-support (1), Salesforce’s Revenue Intelligence in revenue-intelligence-and-forecasting (1), Salesloft Meetings in meeting-scheduling (1), Salesloft/Outreach AI add-ons in ai-sdr-agents (1), SamCart in billing-and-subscription-management (1), Sana Solutions in digital-adoption-and-onboarding (1), Saviliate in affiliate-and-partner-management (1), Saviynt in identity-resolution (1), Scaleo in affiliate-and-partner-management (1), Screendragon in content-marketing-platforms (1), Scrubly in crm-data-quality-and-deduplication (1), Seamless AI in data-enrichment (1), SearchPilot in seo-content-optimization (1), SecurityScorecard in review-and-reputation-management (1), Segement/RudderStack in data-warehouse-reverse-etl (1), Segment Personas in identity-resolution (1), Seismic / Highspot-by-Seismic in sales-enablement-and-content (1), Seismic Digital Sales Rooms in digital-sales-rooms (1), Self-Hosted Matomo Tag Manager in tag-management (1), Self-hosted Open Source (WordPress/Drupal + enterprise hosting) in marketing-cms (1), SellerStack Pro in video-advertising (1), Sellics in search-and-social-advertising-platforms (1), Semrush AI Visibility Toolkit/AIO in ai-visibility-tracking (1), Semrush AIO Features in ai-visibility-tracking (1), Serval in workflow-automation-and-ipaas (1), Service Fusion in retail-proximity-and-iot-marketing (1), ServiceNow AI Agents in data-management-platforms (1), ServiceNow CPQ with Logik.io in cpq (1), ServiceNow Customer Experience Management in customer-support-helpdesk (1), ServiceNow IT Service Management in customer-support-helpdesk (1), ServiceNow Virtual Agent in chatbots-and-conversational-ai-for-support (1), SharePoint-based CLM builds (PowerAutomate/PowerApps) in contract-lifecycle-management-and-e-signature (1), Sharkdom in referral-and-partner-programs (1), She Sells Academy (Girl Sales Boss LLC) in sales-coaching-and-training (1), Shelf.io in knowledge-base-and-self-service (1), Shopify Analytics in product-analytics (1), Shopify Plus with B2B Layer in ecommerce-marketing (1), Shopify-app widgets in referral-and-partner-programs (1), Siebel in territory-and-quota-planning (1), Sierra AI in chatbots-and-conversational-ai-for-support (1), Signal Digital in identity-resolution (1), SimplyBook in meeting-scheduling (1), Simppler in referral-and-partner-programs (1), Simpplr in mobile-marketing-and-push (1), Singlewire InformaCast in mobile-marketing-and-push (1), SiteGround in email-marketing (1), Sitecore DXP in marketing-cms (1), Sitecore Experience Manager in marketing-cms (1), Siteimprove.ai (AI Visibility) in ai-visibility-tracking (1), Situm Indoor Positioning in retail-proximity-and-iot-marketing (1), Skyword360 in content-marketing-platforms (1), Slack AI assistant in chatbots-and-conversational-ai-for-support (1), Slack Community in community-platforms (1), Slickdeals in affiliate-and-partner-management (1), SmartRecruiters in referral-and-partner-programs (1), SmartSuite in customer-success-platforms (1), Snap in mobile-apps (1), SnapComms in mobile-marketing-and-push (1), Snipp in referral-and-partner-programs (1), Snowball Intelligence in ai-sdr-agents (1), Snowflake DigiTrak in identity-resolution (1), Snowflake Horizon in data-management-platforms (1), Snowflake Purview in identity-resolution (1), SocialHP in loyalty-advocacy-and-referrals (1), SocialLadder in influencer-platforms (1), SocialPilot Reviews in review-and-reputation-management (1), Soda Core in crm-data-quality-and-deduplication (1), Sona AI Visibility in ai-visibility-tracking (1), SoundGTM in referral-and-partner-programs (1), Spark/Spiff in sales-commissions-and-incentive-compensation (1), SparrowDesk in knowledge-base-and-self-service (1), SparrowGenie in proposal-software (1), Spring CM in contract-lifecycle-management-and-e-signature (1), Sprinklr Insights in review-and-reputation-management (1), Sprinklr Marketing & Content (CMP) in content-marketing-platforms (1), Sprinklr Social / Sprinklr Marketing & Advertising in search-and-social-advertising-platforms (1), Sprinto in review-and-reputation-management (1), Stacksync in customer-data-platforms (1), Stadium/Snackmagic in print (1), Staircase AI in customer-intelligence-and-data-science (1), Stan Store in landing-pages-and-interactive-content (1), Standard Microsoft Teams in webinar-virtual-events (1), Standard Webflow in marketing-cms (1), Standard WordPress in marketing-cms (1), Starmind in knowledge-base-and-self-service (1), Statsig Warehouse Native in experimentation-and-personalization (1), Stitchdata in data-warehouse-reverse-etl (1), Stockpress in content-marketing-platforms (1), Stonebranch in workflow-automation-and-ipaas (1), Store360 UX in retail-proximity-and-iot-marketing (1), Stratics Networks Inc. in sales-dialers-and-calling (1), StreamChat in in-app-messaging-and-customer-communications (1), SubcontractorHub in proposal-software (1), Sunsama in meeting-scheduling (1), SuperCool AI Workspace in native-and-content-advertising (1), Supered in digital-adoption-and-onboarding (1), SurveyLab in customer-feedback-and-surveys (1), SurveyMonkey CX in customer-feedback-and-surveys (1), SurveyMonkey Team Advantage in customer-feedback-and-surveys (1), SurveyVista in customer-feedback-and-surveys (1), Swayable in retail-proximity-and-iot-marketing (1), Syniti in crm-data-quality-and-deduplication (1), Syntasa in identity-resolution (1), Syrenis (Cassie) in consent-and-privacy-management (1), TIBCO in workflow-automation-and-ipaas (1), TIBCO Clarity in crm-data-quality-and-deduplication (1), TINT/Vesta in loyalty-advocacy-and-referrals (1), TWOZO in crm (1), Tableau Embedded in dashboards-and-data-visualization (1), Tackl in proposal-software (1), Tackle.io in partner-relationship-management (1), Tactic in meeting-scheduling (1), Tada in loyalty-advocacy-and-referrals (1), Talend MDM in data-management-platforms (1), Target in native-and-content-advertising (1), Target Roundel in programmatic-and-display-advertising (1), Tattle in review-and-reputation-management (1), Tealium AudienceStream / Customer Data Hub in customer-data-platforms (1), Tealium CloudStream in customer-data-platforms (1), Tealium Data Cloud in data-warehouse-reverse-etl (1), Teams Town Hall in webinar-virtual-events (1), TechTarget/Informa in b2b-intent-data (1), TeleMessage/Smarsh compliance tools in in-app-messaging-and-customer-communications (1), Telesign in mobile-marketing-and-push (1), Temporal in workflow-automation-and-ipaas (1), TendOS in proposal-software (1), Terminus / ABX by DemandScience in account-based-marketing-platforms (1), Territory Manager / Territory Planner-style tools in territory-and-quota-planning (1), Thalamus AI in proposal-software (1), The Digital Project Manager in workflow-automation-and-ipaas (1), The Hoth in seo-content-optimization (1), TheBestReputation in review-and-reputation-management (1), TheLevel.ai in conversation-intelligence (1), Thoropass in review-and-reputation-management (1), Tiger Pistol in search-and-social-advertising-platforms (1), TikTok / TikTok Ad Network in video-advertising (1), Tiled in landing-pages-and-interactive-content (1), TinyPulse in customer-feedback-and-surveys (1), Titan CMS in marketing-cms (1), Togai in billing-and-subscription-management (1), Totango with Catalyst in customer-success-platforms (1), Trackerly in ai-visibility-tracking (1), Trend.io in influencer-platforms (1), Tribal in account-based-marketing-platforms (1), Tribble AI in proposal-software (1), TrueConf in in-app-messaging-and-customer-communications (1), TrueDialog in mobile-marketing-and-push (1), TrueFoundry in ai-visibility-tracking (1), Trulioo in identity-resolution (1), Trustable Labs in review-and-reputation-management (1), TryProfound in content-marketing-platforms (1), Twilio in sales-dialers-and-calling (1), Twilio Conversation Intelligence in conversation-intelligence (1), Twilio Flex in mobile-marketing-and-push (1), Twilio Segment Engage / Twilio Communications in mobile-marketing-and-push (1), Twilio Segment Identity Resolution in identity-resolution (1), UKG Ready in meeting-scheduling (1), Uber Orbit in attribution-mmm (1), UberOne in loyalty-advocacy-and-referrals (1), Ultra Partners in affiliate-and-partner-management (1), Umbraco 7 & 8 in marketing-cms (1), Unbounce Enterprise/Concierge in landing-pages-and-interactive-content (1), UnfoldCMS in marketing-cms (1), UniOne in email-marketing (1), Unified ID 2.0 (UID2) in identity-resolution (1), Unily in mobile-apps (1), Unity Catalog in data-management-platforms (1), Unity Technologies in programmatic-and-display-advertising (1), Unmanaged Custom Scripts in data-management-platforms (1), Unmanaged Discourse in community-platforms (1), Untitled AI in data-management-platforms (1), UpGuard in review-and-reputation-management (1), Upp.ai in search-and-social-advertising-platforms (1), Upside Services in loyalty-advocacy-and-referrals (1), UserTesting in customer-feedback-and-surveys (1), Utah-Based Coaching Scheme (Various Entities) in sales-coaching-and-training (1), Validity's DemandTools in crm-data-quality-and-deduplication (1), Valtech in crm-data-quality-and-deduplication (1), Variable in referral-and-partner-programs (1), Varicent Incentive Compensation Management in sales-commissions-and-incentive-compensation (1), Varicent Sales Planning / Territory and Quota Planning in territory-and-quota-planning (1), Veeva CRM in sales-enablement-and-content (1), Vendori in cpq (1), Venngage in proposal-software (1), Verint Experience Management in customer-feedback-and-surveys (1), Verint Speech Analytics in conversation-intelligence (1), Verint/CyberLex in contract-lifecycle-management-and-e-signature (1), Vertica in data-warehouse-reverse-etl (1), ViB in native-and-content-advertising (1), Viant DSP in programmatic-and-display-advertising (1), Vibrant in affiliate-and-partner-management (1), Virto Commerce in ecommerce-platforms (1), VisibleThread in proposal-software (1), VisualIQ in attribution-mmm (1), Voicegain in conversation-intelligence (1), Voicent Predictive Dialer in sales-dialers-and-calling (1), Voxjar in conversation-intelligence (1), Voyage (SMS-focused) in mobile-marketing-and-push (1), Voyc.ai in conversation-intelligence (1), Vya in channel-partner-and-local-marketing (1), WP Engine Business/Escalation in marketing-cms (1), WSO2 Identity Server in identity-resolution (1), Walmart in native-and-content-advertising (1), Walmart DSP in programmatic-and-display-advertising (1), Warmly.ai in sales-engagement (1), WebFX's MarketingCloudFX in seo-content-optimization (1), Webcasts.com in webinar-virtual-events (1), Webex Suite in webinar-virtual-events (1), Webflow eCommerce in ecommerce-platforms (1), Webflow with CMS in landing-pages-and-interactive-content (1), WebiMax in review-and-reputation-management (1), Webinar.gg in webinar-virtual-events (1), Weights & Biases in ai-visibility-tracking (1), Wellness Pulse in customer-feedback-and-surveys (1), Wethrift in affiliate-and-partner-management (1), Widen Collective in digital-asset-management (1), Widewail in review-and-reputation-management (1), WilDi Maps in retail-proximity-and-iot-marketing (1), Wishpath / Terminus in attribution-mmm (1), Woebot Health in chatbots-and-conversational-ai-for-support (1), WordPress VIP / WordPress Enterprise in marketing-cms (1), WordPress with Elementor in landing-pages-and-interactive-content (1), WorkInSync in meeting-scheduling (1), Workato / iPaaS platforms in data-warehouse-reverse-etl (1), Workday Compensation Management in sales-commissions-and-incentive-compensation (1), Workday Contract Intelligence in contract-lifecycle-management-and-e-signature (1), Workday Incentive Compensation in sales-commissions-and-incentive-compensation (1), Workday Strategic Sourcing in contract-lifecycle-management-and-e-signature (1), Workshop in mobile-marketing-and-push (1), World Metrics Identity Resolution Software in identity-resolution (1), Worldox in contract-lifecycle-management-and-e-signature (1), Wrike in content-marketing-platforms (1), Wyn Enterprise in dashboards-and-data-visualization (1), XLR8 AI in ai-visibility-tracking (1), Xactly Incentive Compensation Management in sales-commissions-and-incentive-compensation (1), Xactly/Anaplan Commission Management in sales-commissions-and-incentive-compensation (1), Xandr / Microsoft Monetize ecosystem in programmatic-and-display-advertising (1), Xandr Invest in video-advertising (1), Xandr Invest DSP in programmatic-and-display-advertising (1), Xaxis in programmatic-and-display-advertising (1), Xperi (formerly start.io) in retail-proximity-and-iot-marketing (1), Xurrent (formerly 4me) in customer-support-helpdesk (1), YAROOMS in meeting-scheduling (1), Yagna iQ in cpq (1), Yahoo in native-and-content-advertising (1), Yahoo Partner Ads in video-advertising (1), Yelp Place IQ (Powered by Foursquare) in retail-proximity-and-iot-marketing (1), Yext – Reviews in review-and-reputation-management (1), Yotpo SMSBump in mobile-marketing-and-push (1), ZELIQ in sales-engagement (1), ZINFI Unified Partner Management (UPM) Platform in channel-partner-and-local-marketing (1), Zefr in video-advertising (1), Zendesk Suite/Enterprise in customer-support-helpdesk (1), Zendesk Sunshine Chat in in-app-messaging-and-customer-communications (1), Zendesk Support Suite in chatbots-and-conversational-ai-for-support (1), Zenphi in workflow-automation-and-ipaas (1), Zentail in partner-relationship-management (1), Zilliant in cpq (1), Zingier in cpq (1), Zion Network in programmatic-and-display-advertising (1), Zoho in contract-lifecycle-management-and-e-signature (1), Zoho Creator/CRM CPQ in cpq (1), Zoho Publish in review-and-reputation-management (1), Zone Billing in billing-and-subscription-management (1), Zoom Events/Webinars Enterprise in webinar-virtual-events (1), Zoom Free Tier in meeting-scheduling (1), Zoom Workplace in meeting-scheduling (1), ZoomInfo Dialer in sales-dialers-and-calling (1), ZoomInfo Elite in data-enrichment (1), ZoomInfo Engagement in sales-engagement (1), ZoomInfo Revenue Intelligence in revenue-intelligence-and-forecasting (1), ZoomInfo Routing (formerly RingLead) in lead-routing-and-management (1), ZoomInfo Sales Territory Management in territory-and-quota-planning (1), ZoomInfo Sales/Copilot in ai-sdr-agents (1), Zulip in in-app-messaging-and-customer-communications (1), basic HubSpot tiers in lead-routing-and-management (1), cadent.tv in programmatic-and-display-advertising (1), eZintegrations in workflow-automation-and-ipaas (1), free Claude in ai-visibility-tracking (1), group-buy SEO tools in seo-content-optimization (1), homegrown Access databases in territory-and-quota-planning (1), iContact in email-marketing (1), iDeals Virtual Data Room in digital-sales-rooms (1), impactful in lead-routing-and-management (1), ironSource Ads (direct demand) in mobile-apps (1), keylight in billing-and-subscription-management (1), mParticle Warehouse Sync in data-warehouse-reverse-etl (1), mailing.com in print (1), miu.ai in chatbots-and-conversational-ai-for-support (1), molocoads in programmatic-and-display-advertising (1), monday.com Work Management in workflow-automation-and-ipaas (1), n8n Cloud in workflow-automation-and-ipaas (1), n8n Enterprise/self-hosted in workflow-automation-and-ipaas (1), native Salesforce lead assignment rules in lead-routing-and-management (1), older WordPress installations in content-marketing-platforms (1), partnrUP in influencer-platforms (1), self-hosted n8n in workflow-automation-and-ipaas (1), serviceMob in customer-intelligence-and-data-science (1), vFramer/Hopin in webinar-virtual-events (1)

Excluded by rule, 15 labels not scored:

Excel (3; general-purpose tool, not a vendor in the category), Google Ads (3; ad platform self-reported attribution, not a vendor in the category), Google Sheets (3; general-purpose tool, not a vendor in the category), Excel/Google Sheets (2; general-purpose tool, not a vendor in the category), Google Ads (and PMax) (1; ad platform self-reported attribution, not a vendor in the category), Google Docs (1; general-purpose tool, not a vendor in the category), Meta Ads Manager (and Advantage+) (1; ad platform self-reported attribution, not a vendor in the category), TikTok (1; ad platform self-reported attribution, not a vendor in the category)

Category-scoped resolutions, 450 labels. A bare vendor name was read as that vendor's product for the asked category, which assigns specificity the model did not write; each one is listed so the assumption is visible:

Salesforce in crm read as Salesforce Sales Cloud (35), HubSpot in landing-pages-and-interactive-content read as HubSpot Landing Pages (22), Twilio in mobile-marketing-and-push read as Twilio Programmable Messaging (21), HubSpot in crm read as HubSpot CRM (18), HubSpot in email-marketing read as HubSpot Marketing Hub (13), HubSpot in marketing-automation read as HubSpot Marketing Hub (13), Conga in contract-lifecycle-management-and-e-signature read as Conga CLM (12), TikTok in video-advertising read as TikTok Ads (12), HubSpot in content-marketing-platforms read as HubSpot Content Hub (11), YouTube in video-advertising read as YouTube Ads (11), HubSpot in lead-routing-and-management read as HubSpot Sales Hub (10), Salesloft in conversation-intelligence read as Salesloft Conversations (10), HubSpot in ecommerce-marketing read as HubSpot Marketing Hub (9), Meta in video-advertising read as Meta Ads (8), Salesforce in territory-and-quota-planning read as Salesforce Maps (8), Clari in conversation-intelligence read as Clari Copilot (7), Outreach in conversation-intelligence read as Outreach Kaia (7), Gong in sales-engagement read as Gong Engage (6), HubSpot in account-based-marketing-platforms read as HubSpot ABM (6), Salesforce in lead-routing-and-management read as Salesforce Lead Assignment Rules (6), Semrush in ai-visibility-tracking read as Semrush AI Visibility Toolkit (6), Zoho in crm read as Zoho CRM (6), HubSpot in sales-engagement read as HubSpot Sales Hub (5), Oracle in crm read as Oracle Sales (5), Zoom in webinar-virtual-events read as Zoom Webinars (5), Acquia in marketing-cms read as Acquia Drupal (4), Freshworks in customer-support-helpdesk read as Freshdesk (4), LinkedIn in native-and-content-advertising read as LinkedIn Sponsored Content (4), Sinch in mobile-marketing-and-push read as Sinch (4), Acquia (Drupal) in marketing-cms read as Acquia Drupal (3), Adobe in tag-management read as Adobe Experience Platform Tags (3), Ahrefs in ai-visibility-tracking read as Ahrefs Brand Radar (3), Conga in cpq read as Conga CPQ (3), HubSpot (Marketing Hub Enterprise) in email-marketing read as HubSpot Marketing Hub (3), LinkedIn in video-advertising read as LinkedIn Video Ads (3), Meta in mobile-apps read as Meta Advantage+ App Campaigns (3), Salesforce in community-platforms read as Salesforce Experience Cloud (3), Salesforce in crm-data-quality-and-deduplication read as Salesforce Duplicate/Matching Rules (3), Twilio in in-app-messaging-and-customer-communications read as Twilio Conversations (3), Adobe in attribution-mmm read as Adobe Mix Modeler (2), Adobe in customer-data-platforms read as Adobe Real-Time CDP (2), Adobe in digital-asset-management read as Adobe Experience Manager Assets (2), Amazon in native-and-content-advertising read as Amazon DSP (2), Clari in sales-engagement read as Groove (2), Conga (formerly Apttus) in cpq read as Conga CPQ (2), Epicor in cpq read as Epicor CPQ (2), Freshworks in crm read as Freshsales (2), HubSpot in conversation-intelligence read as HubSpot Sales Hub (2), HubSpot in crm-data-quality-and-deduplication read as HubSpot Operations Hub (2), LinkedIn in search-and-social-advertising-platforms read as LinkedIn Campaign Manager (2), Meta in programmatic-and-display-advertising read as Meta Ads (2), Meta (Facebook/Instagram) in mobile-apps read as Meta Advantage+ App Campaigns (2), Oracle in customer-support-helpdesk read as Oracle Service Cloud (2), Oracle in data-management-platforms read as Oracle BlueKai (2), Oracle in data-warehouse-reverse-etl read as Oracle Autonomous Data Warehouse (2), SAP in customer-data-platforms read as SAP Customer Data Platform (2), Salesforce in attribution-mmm read as Salesforce Sales Cloud (2), Salesforce in chatbots-and-conversational-ai-for-support read as Salesforce Agentforce (2), Salesforce in customer-success-platforms read as Salesforce Service Cloud (2), Salesforce in loyalty-advocacy-and-referrals read as Salesforce Loyalty Management (2), Salesforce in sales-coaching-and-training read as Salesforce Sales Programs (2), TikTok in mobile-apps read as TikTok Ads (2), YouTube (Google) in video-advertising read as YouTube Ads (2), Zoom in conversation-intelligence read as Zoom Revenue Accelerator (2), Acquia (Drupal-based) in marketing-cms read as Acquia Drupal (1), Adobe in ecommerce-marketing read as Adobe Journey Optimizer (1), Adobe in ecommerce-platforms read as Adobe Commerce (1), Adobe in email-marketing read as Adobe Campaign (1), Adobe (Magento/Cloud) in ecommerce-platforms read as Adobe Commerce (1), Adobe (Real-Time CDP) in customer-data-platforms read as Adobe Real-Time CDP (1), Amazon in ecommerce-marketing read as Amazon Ads (1), Amazon in search-and-social-advertising-platforms read as Amazon Ads (1), Amazon in video-advertising read as Amazon DSP (1), Conga (by DocuSign) in contract-lifecycle-management-and-e-signature read as Conga CLM (1), Conga (formerly Apttus) in contract-lifecycle-management-and-e-signature read as Conga CLM (1), Fabric in data-management-platforms read as Microsoft Fabric (1), Freshworks in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), Freshworks (Freshchat) in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), Freshworks (Freshsales) in crm read as Freshsales (1), Google (DV360 / Google Ad Manager / AdX) in programmatic-and-display-advertising read as Google Display & Video 360 (1), Google (Looker) in dashboards-and-data-visualization read as Looker Studio (1), HubSpot in attribution-mmm read as HubSpot Marketing Hub (1), HubSpot in b2b-intent-data read as HubSpot Breeze Intelligence (1), HubSpot in customer-success-platforms read as HubSpot Customer Success Workspace (1), HubSpot in sales-enablement-and-content read as HubSpot Sales Hub (1), HubSpot in search-and-social-advertising-platforms read as HubSpot Ads (1), HubSpot in social-media-management read as HubSpot Social (1), HubSpot in workflow-automation-and-ipaas read as HubSpot Operations Hub (1), HubSpot (Breeze AI) in chatbots-and-conversational-ai-for-support read as HubSpot Service Hub (1), HubSpot (Content Hub + Marketing Hub) in content-marketing-platforms read as HubSpot Content Hub (1), HubSpot (Enterprise Suite) in crm read as HubSpot CRM (1), HubSpot (Enterprise Tier) in email-marketing read as HubSpot Marketing Hub (1), HubSpot (Enterprise) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Landing Pages only) in landing-pages-and-interactive-content read as HubSpot Landing Pages (1), HubSpot (Landing Pages) in landing-pages-and-interactive-content read as HubSpot Landing Pages (1), HubSpot (Marketing Hub Enterprise) in landing-pages-and-interactive-content read as HubSpot Landing Pages (1), HubSpot (Marketing Hub Enterprise) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Marketing Hub) in ecommerce-marketing read as HubSpot Marketing Hub (1), HubSpot (Marketing Hub) in landing-pages-and-interactive-content read as HubSpot Landing Pages (1), HubSpot (Operations Hub workflows) in lead-routing-and-management read as HubSpot Sales Hub (1), HubSpot (Sales Hub - Enterprise Tier) in crm read as HubSpot CRM (1), HubSpot (Sales Hub) in sales-engagement read as HubSpot Sales Hub (1), HubSpot Data Hub in crm-data-quality-and-deduplication read as HubSpot Operations Hub (1), Meta (Facebook/Instagram) in video-advertising read as Meta Ads (1), Oracle in cpq read as Oracle CPQ (1), Oracle in ecommerce-platforms read as Oracle CPQ (1), Oracle in proposal-software read as Oracle CPQ (1), Oracle in territory-and-quota-planning read as Oracle Sales Planning (1), SAP in crm read as SAP Sales Cloud (1), SAP in ecommerce-platforms read as SAP Commerce Cloud (1), SAP (SAP Sales Cloud / SAP CX / legacy SAP CRM) in crm read as SAP Sales Cloud (1), Salesforce in cpq read as Salesforce CPQ (1), Salesforce in customer-support-helpdesk read as Salesforce Service Cloud (1), Salesforce in data-management-platforms read as Salesforce Audience Studio (1), Salesforce in identity-resolution read as Salesforce Data Cloud (1), Salesforce in marketing-automation read as Salesforce Marketing Cloud Account Engagement (1), Salesforce in partner-relationship-management read as Salesforce PRM (1), Salesforce in sales-commissions-and-incentive-compensation read as Salesforce Spiff (1), Salesforce in sales-engagement read as Salesforce Sales Engagement (1), Salesforce (Agentforce Sales) in sales-enablement-and-content read as Salesforce Sales Programs (1), Salesforce (Assignment Rules + Einstein Lead Scoring/Routing + Omni-Channel) in lead-routing-and-management read as Salesforce Lead Assignment Rules (1), Salesforce (Content Builder/Add-ons) in sales-enablement-and-content read as Salesforce Sales Programs (1), Salesforce (Data Cloud) in customer-data-platforms read as Salesforce Data Cloud (1), Salesforce (Informatica) in crm-data-quality-and-deduplication read as Salesforce Duplicate/Matching Rules (1), Salesforce (Native Routing) in lead-routing-and-management read as Salesforce Lead Assignment Rules (1), Salesforce (Native) in lead-routing-and-management read as Salesforce Lead Assignment Rules (1), Salesforce (Revenue Cloud) in cpq read as Salesforce CPQ (1), Salesforce (Sales & Service Cloud) in crm read as Salesforce Sales Cloud (1), Salesforce (Sales Cloud + Customer 360) in crm read as Salesforce Sales Cloud (1), Salesforce (Sales Cloud) in crm read as Salesforce Sales Cloud (1), Salesforce (Sales/Service Cloud - Enterprise/Unlimited Edition) in crm read as Salesforce Sales Cloud (1), Salesforce (Territory Management + Maps / Sales Planning) in territory-and-quota-planning read as Salesforce Maps (1), Salesforce (native lead management without add-ons like LeanData) in lead-routing-and-management read as Salesforce Lead Assignment Rules (1), Semrush (AI Visibility Toolkit) in ai-visibility-tracking read as Semrush AI Visibility Toolkit (1), Semrush (Enterprise AIO) in ai-visibility-tracking read as Semrush AI Visibility Toolkit (1), Semrush (Enterprise tier) in ai-visibility-tracking read as Semrush AI Visibility Toolkit (1), TikTok in ecommerce-marketing read as TikTok Ads (1), TikTok in programmatic-and-display-advertising read as TikTok Ads (1), TikTok in search-and-social-advertising-platforms read as TikTok Ads (1), Twilio (Enterprise Solutions) in mobile-marketing-and-push read as Twilio Programmable Messaging (1), Twilio (SMS Infrastructure) in mobile-marketing-and-push read as Twilio Programmable Messaging (1), Twilio (Segment/Exec) in mobile-marketing-and-push read as Twilio Programmable Messaging (1), Twilio (SendGrid) in mobile-marketing-and-push read as Twilio Programmable Messaging (1), YouTube (via Google Ads or DV360) in video-advertising read as YouTube Ads (1), YouTube (via Google Ads) in video-advertising read as YouTube Ads (1), Zoho in lead-routing-and-management read as Zoho CRM (1)

Combined answers split into one label per product: 6sense/Demandbase, Acquia DAM/Widen, Acquia/Adobe AEM, Acquia/Sitecore Content Hub, ActionIQ/Uniphore, Acxiom / TransUnion, AdLib/Realize, Adobe Analytics / Adobe Experience Platform, Adobe Audience Manager / Adobe Real-Time CDP, Adobe Commerce/Magento, Adobe Experience Manager (AEM) / Adobe GenStudio, Adobe Experience Manager/Workfront, Adobe Mix Modeler/Marketo Measure, Adobe Real-Time CDP / Adobe Audience Manager, Adobe Real-Time CDP B2B Edition + Adobe Customer Journey Analytics B2B Edition, Adobe/Salesforce Data Cloud, Affise / Tune, AiSDR / Artisan (Ava), Allbound / ChannelScaler, Amazon SES/SendGrid, Amplitude/Mixpanel, Ansira/BrandMuscle, Appcues/Userpilot, Automation Anywhere / Blue Prism, Azure Synapse / PostgreSQL, Bigtincan/Brainshark, Bizible / Adobe Marketo Measure, BoogieBoard/Fullcast, Brandwatch/Meltwater, Braze/Iterable, CJ/Rakuten, Cake / Affise, Capillary Technologies / Brierley, Census/Fivetran, Circana/Nielsen, Cision / CisionOne, CisionOne/Cision, Clari + Salesloft, Clari / Clari Copilot (Wingman), Clearbit/HubSpot Breeze, CleverTap / Kumulos, CleverTap / MoEngage, Cognism/6sense, Constant Contact / AWeber, ContractPodAI/Leah, ContractSafe/ContractWorks, Cookiebot / Usercentrics, Cookiebot/Usercentrics, Cornerstone OnDemand / Saba (Now Cornerstone Galaxy), D&B Connect / Dun & Bradstreet, D&B Hoovers / Dun & Bradstreet, Databricks/Redshift, DeepCrawl/Lumar, DemandScience/Terminus, Demandbase/Influ2, Dialpad/CloudTalk, Didomi/Usercentrics, DocSend / Dropbox, Drupal/Acquia, Easy-Commission / Core Commissions / incentX, Ensighten/TagCommander, Experian / TransUnion / Acxiom, Experian/TransUnion, Extole/Friendbuy, Facebook/Meta Platforms, Filecamp/Dash, Firebase/Amazon SNS, FirstPromoter / Rewardful, Foleon / RELAYTO, Freshchat/Freshdesk, Freshdesk & Freshservice (Freshworks), Freshdesk / Freshworks, Freshdesk/Freshservice, Freshservice / Freshdesk, Freshworks/Freshdesk Omni, Gong / Chorus.ai, Gong/Chorus, Google Ads / YouTube Ads, Google Data Studio/Looker Studio, Google Drive / Dropbox, Google Marketing Platform (Campaign Manager 360 / Display & Video 360) + Google Ads, Google Marketing Platform (GMP) + Search Ads 360, Google Marketing Platform/DV360, Google Tag Manager (GTM) & GTM 360, Google Tag Manager 360 / Google Tag Manager, Guru/Bloomfire, Higher Logic/Vanilla Forums, Highspot/Seismic, HubSpot & Salesforce (Native Capabilities), HubSpot Content Hub/Marketing Hub, HubSpot Marketing Hub + Content Hub, HubSpot Workflows + Operations Hub, Impact.com / SaaSquatch, InMobi/Quantcast Choice, InMoment/Forsta, Informatica/Talend/IBM, InsightSquared/Mediafly, Intercom / Fin, Kenshoo/Skai, Klaviyo Data Platform / Klaviyo CDP, LeadIQ / Lead411, Looker Studio/Tableau, Maritz/Brandmovers, Marketo Engage / Oracle Eloqua, Marketo/Adobe, Measured/LiftLab, Meltwater/Brandwatch, Meta Ads Manager + Advantage+, MicroStrategy / Strategy, MicroStrategy/Domo, Microsoft Azure Integration Services & Power Automate, Microsoft Fabric / Azure Synapse, Microsoft Power BI / Microsoft Fabric, Microsoft SharePoint/OneDrive, MoEngage / CleverTap, Nativo / Life360 Ads, Nielsen / Circana, Observe.AI/Five9, Omni & Cube, Oracle BlueKai / Oracle Advertising, Oracle CX / Oracle Sales, Oracle CX / Sales Cloud, Oracle Incentive Compensation / Oracle Sales Performance Management, Outbrain / Taboola, PROS / Vendavo, PandaDoc/Proposify, Pendo/Appcues/Userpilot, Pipedrive/Close, Piwik PRO/Matomo, Plauti/DataGroomr, PlotProjects/Bluedot, Qualtrics/Medallia, Recast / LiftLab, ReferralCandy / Referral Factory, Reputation.com / ReputationDefender, RingLead / ZoomInfo Operations, RingLead/ZoomInfo, RollWorks/Terminus, SAP Commissions/SAP Territory & Quota, SAP Emarsys + SAP Sales Cloud, SAP Emarsys / SAP Engagement Cloud, SAP SuccessFactors Incentive Management / SAP Commissions, SAP/Oracle, Salesforce CPQ / Agentforce Revenue Management, Salesforce CPQ / Salesforce Revenue Cloud, Salesforce Commerce Cloud + Salesforce Marketing Cloud, Salesforce Customer 360 / Data Cloud, Salesforce Data Cloud/Data 360, Salesforce Einstein / Revenue Cloud, Salesforce Maps & Sales Planning (Territory Planning), Salesforce Maps / Sales Planning, Salesforce Maps and Sales Planning, Salesforce Maps/Sales Planning, Salesforce Marketing Cloud & Account Engagement (formerly Pardot), Salesforce Marketing Cloud / Account Engagement, Salesforce Marketing Cloud / Account Engagement (Pardot), Salesforce Marketing Cloud / Pardot, Salesforce Marketing Cloud/Pardot, Salesforce Partner Cloud / Salesforce PRM, Salesforce Revenue Cloud / Salesforce CPQ, Salesforce Revenue Intelligence / Revenue Cloud, Salesforce Sales Cloud + Agentforce, Salesforce Service Cloud / Agentforce, Salesloft/Drift, Salesloft/Outreach, Segment/Tealium (CDP-led), SegmentStream/Keen, Seismic + Highspot, Seismic/Highspot, SendGrid / Mailgun, SendGrid / Twilio SendGrid, Showpad + Bigtincan, Showpad + Bigtincan (Showpad Brainshark), Showpad/Allegro, Skai/Marin, Slack/Discord, Slite/Tettra, Smartsheet/Brandfolder, Snapchat/Pinterest, Snowflake/dbt, Snowplow / Rudderstack, Sprinklr/Sprout Social, SproutLoud / Ansira, Strategy/MicroStrategy, Surfer / Frase, Talend/Qlik, Tealium iQ / Tealium Customer Data Hub, TechTarget / Foundry, TechTarget/Informa TechTarget, Terret/BoostUp, The Trade Desk/Basis, Totango + Catalyst, Totango/Catalyst, TransUnion / Neustar, TransUnion/Neustar, Unifyr / ZiftONE (formerly Zift Solutions), UserGems/Champify, Usercentrics / Cookiebot, Usercentrics/Cookiebot, Userpilot / UserGuiding, Userpilot/Pendo, Warmly/RB2B, WooCommerce / WordPress, Xandr/Adform, Xandr/Microsoft Advertising, Xandr/Microsoft Invest, Yext/SOCi, ZINFI / Unifyr, Zapier / Make (formerly Integromat), Zendesk AI/Fin, Zendesk Guide / Zendesk Knowledge, Zift Solutions / Unifyr, Zift Solutions/ZiftONE/Unifyr, Zift/Unifyr, Zift/Unifyr (formerly Zift Solutions), Zoho Webinar / Zoho Meeting, Zoom + Zoom Scheduler, Zoom Webinars / Zoom Webinars Plus, ZoomInfo + Chorus, ZoomInfo / Chorus, ZoomInfo Operations/RingLead, ZoomInfo/Chorus, dbt Core / dbt Cloud

## Appendix: loose paraphrase stability

- Claude Haiku 4.5: a direct first choice kept as first choice or alternative in 35 of 72 categories (49%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, attribution-mmm, b2b-intent-data, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, cpq, crm-data-quality-and-deduplication, customer-data-platforms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, product-analytics, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- GPT-5.4 mini: a direct first choice kept as first choice or alternative in 42 of 73 categories (58%); differing under the strict rule: affiliate-and-partner-management, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, b2b-intent-data, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, cpq, crm-data-quality-and-deduplication, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, data-management-platforms, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-marketing, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, marketing-cms, meeting-scheduling, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, social-media-management, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- Gemini 3.5 Flash: a direct first choice kept as first choice or alternative in 62 of 73 categories (85%); differing under the strict rule: ai-sdr-agents, b2b-intent-data, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, contract-lifecycle-management-and-e-signature, cpq, crm-data-quality-and-deduplication, customer-data-platforms, customer-intelligence-and-data-science, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, experimentation-and-personalization, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, product-analytics, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- Perplexity Sonar: a direct first choice kept as first choice or alternative in 51 of 73 categories (70%); differing under the strict rule: ai-sdr-agents, attribution-mmm, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, content-marketing-platforms, contract-lifecycle-management-and-e-signature, cpq, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, data-management-platforms, data-warehouse-reverse-etl, digital-sales-rooms, ecommerce-marketing, identity-resolution, in-app-messaging-and-customer-communications, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, marketing-cms, meeting-scheduling, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- Grok 4.1 Fast: a direct first choice kept as first choice or alternative in 54 of 73 categories (74%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, ai-sdr-agents, attribution-mmm, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, content-marketing-platforms, contract-lifecycle-management-and-e-signature, cpq, customer-education-and-lms, customer-intelligence-and-data-science, customer-support-helpdesk, data-management-platforms, digital-adoption-and-onboarding, digital-sales-rooms, ecommerce-platforms, identity-resolution, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, product-analytics, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, search-and-social-advertising-platforms, social-media-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- Mistral Small: a direct first choice kept as first choice or alternative in 42 of 73 categories (58%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, ai-sdr-agents, attribution-mmm, b2b-intent-data, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm, crm-data-quality-and-deduplication, customer-education-and-lms, customer-intelligence-and-data-science, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, email-marketing, identity-resolution, in-app-messaging-and-customer-communications, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, pr-and-media-monitoring, print, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events
- DeepSeek V4 Flash: a direct first choice kept as first choice or alternative in 56 of 73 categories (77%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, attribution-mmm, b2b-intent-data, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, dashboards-and-data-visualization, data-management-platforms, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, marketing-cms, meeting-scheduling, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, product-analytics, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-engagement, seo-content-optimization, social-media-management, video-advertising, video-marketing-and-hosting, workflow-automation-and-ipaas
- Llama 4 Maverick: a direct first choice kept as first choice or alternative in 18 of 68 categories (26%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, contract-lifecycle-management-and-e-signature, conversation-intelligence, cpq, crm, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, data-management-platforms, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-marketing, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, marketing-automation, marketing-cms, meeting-scheduling, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, print, product-analytics, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, sales-intelligence-and-contact-data, search-and-social-advertising-platforms, seo-content-optimization, territory-and-quota-planning, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- Qwen 3.7 Flash: a direct first choice kept as first choice or alternative in 45 of 73 categories (62%); differing under the strict rule: affiliate-and-partner-management, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, cpq, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, email-marketing, experimentation-and-personalization, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, workflow-automation-and-ipaas
- Kimi K2: a direct first choice kept as first choice or alternative in 53 of 73 categories (73%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, ai-sdr-agents, attribution-mmm, b2b-intent-data, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm, crm-data-quality-and-deduplication, customer-intelligence-and-data-science, data-management-platforms, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, marketing-cms, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, print, product-analytics, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, video-advertising, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- GLM 4.7 FlashX: a direct first choice kept as first choice or alternative in 48 of 73 categories (66%); differing under the strict rule: ai-sdr-agents, attribution-mmm, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-asset-management, digital-sales-rooms, ecommerce-marketing, email-marketing, email-verification, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, product-analytics, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- MiniMax M2.5: a direct first choice kept as first choice or alternative in 51 of 73 categories (70%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, attribution-mmm, b2b-intent-data, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, content-marketing-platforms, contract-lifecycle-management-and-e-signature, cpq, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-marketing, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, product-analytics, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, tag-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, workflow-automation-and-ipaas


# Segment: Small business

# Martech AI Recommendation Index, run edition-2026-09

438 prompts, 12 models, 33,081 raw judge labels, 33,224 scored labels after normalization. Published weights: first choice +3, alternative +2, mention +1, soft negative -2, hard negative -3.

Scored under vendor alias table version 2026-09-15.2. Raw judge labels are the permanent record; the numbers below are derived from them and are regenerated for every run whenever the alias table changes, so the whole series is always scored under one table version. Resolution of raw names: 30,849 by alias or canonical name, 561 by category-scoped alias, 349 from combined answers split into their products, 17 excluded by rule, 1306 unresolved and counted under the raw name.

## Paraphrase stability

Share of categories where a model's first choice set on the direct prompt equals its set on the paraphrase.

| Model | Same | Different | Stability |
|---|---|---|---|
| Claude Haiku 4.5 | 7 | 65 | 10% |
| GPT-5.4 mini | 19 | 54 | 26% |
| Gemini 3.5 Flash | 28 | 45 | 38% |
| Perplexity Sonar | 25 | 48 | 34% |
| Grok 4.1 Fast | 30 | 43 | 41% |
| Mistral Small | 15 | 58 | 21% |
| DeepSeek V4 Flash | 20 | 53 | 27% |
| Llama 4 Maverick | 4 | 59 | 6% |
| Qwen 3.7 Flash | 13 | 60 | 18% |
| Kimi K2 | 21 | 52 | 29% |
| GLM 4.7 FlashX | 12 | 61 | 16% |
| MiniMax M2.5 | 10 | 63 | 14% |

A looser measure, whether a direct first choice survives as a first choice or alternative on the paraphrase, is in the appendix.

## Standing by category

First choice share across the direct, paraphrase, budget and scale prompts and all 12 models. The top product's share is published alongside the label: contested means the top share is at or below 40%, and a category just above the line is not meaningfully different from one just below it. Consensus means every model's direct-prompt first choice is the same single product.

| Category | Top product | Top share | First choices | Status |
|---|---|---|---|---|
| account-based-marketing-platforms | HubSpot ABM | 21% | 61 | contested |
| affiliate-and-partner-management | Tapfiliate | 23% | 52 | contested |
| ai-sdr-agents | Apollo.io | 24% | 45 | contested |
| ai-visibility-tracking | Otterly | 47% | 45 | clear leader |
| attribution-mmm | Dreamdata | 19% | 57 | contested |
| b2b-intent-data | Apollo.io | 56% | 54 | clear leader |
| billing-and-subscription-management | Stripe Billing | 41% | 51 | clear leader |
| channel-partner-and-local-marketing | Brevo | 11% | 53 | contested |
| chatbots-and-conversational-ai-for-support | Tidio | 41% | 49 | clear leader |
| community-platforms | Circle | 31% | 55 | contested |
| consent-and-privacy-management | CookieYes | 48% | 52 | clear leader |
| content-marketing-platforms | HubSpot Content Hub | 27% | 44 | contested |
| contract-lifecycle-management-and-e-signature | PandaDoc | 47% | 51 | clear leader |
| conversation-intelligence | Fathom | 40% | 52 | clear leader |
| cpq | PandaDoc | 54% | 52 | clear leader |
| crm | HubSpot CRM | 50% | 46 | clear leader |
| crm-data-quality-and-deduplication | Insycle | 30% | 47 | contested |
| customer-data-platforms | Segment | 39% | 51 | contested |
| customer-education-and-lms | TalentLMS | 49% | 49 | clear leader |
| customer-feedback-and-surveys | Survicate | 19% | 54 | contested |
| customer-intelligence-and-data-science | Google Analytics 4 | 19% | 48 | contested |
| customer-success-platforms | Custify | 55% | 56 | clear leader |
| customer-support-helpdesk | Freshdesk | 36% | 50 | contested |
| dashboards-and-data-visualization | Microsoft Power BI | 36% | 56 | contested |
| data-enrichment | Apollo.io | 76% | 42 | clear leader |
| data-management-platforms | Segment | 16% | 50 | contested |
| data-warehouse-reverse-etl | Hightouch | 39% | 85 | contested |
| digital-adoption-and-onboarding | UserGuiding | 44% | 54 | clear leader |
| digital-asset-management | Filecamp | 27% | 45 | contested |
| digital-sales-rooms | Aligned | 46% | 52 | clear leader |
| ecommerce-marketing | Klaviyo | 17% | 52 | contested |
| ecommerce-platforms | Shopify | 33% | 51 | contested |
| email-marketing | ActiveCampaign | 36% | 50 | contested |
| email-verification | Bouncer | 33% | 45 | contested |
| experimentation-and-personalization | VWO | 38% | 52 | contested |
| identity-resolution | Segment | 15% | 48 | contested |
| in-app-messaging-and-customer-communications | OneSignal | 17% | 54 | contested |
| influencer-platforms | Favikon | 31% | 49 | contested |
| knowledge-base-and-self-service | Notion | 38% | 42 | contested |
| landing-pages-and-interactive-content | Leadpages | 26% | 53 | contested |
| lead-routing-and-management | HubSpot Sales Hub | 26% | 53 | contested |
| loyalty-advocacy-and-referrals | Smile.io | 33% | 46 | contested |
| marketing-automation | ActiveCampaign | 51% | 55 | clear leader |
| marketing-cms | Webflow | 47% | 49 | clear leader |
| meeting-scheduling | Calendly | 59% | 54 | clear leader |
| mobile-apps | OneSignal | 43% | 54 | clear leader |
| mobile-marketing-and-push | OneSignal | 59% | 54 | clear leader |
| native-and-content-advertising | MGID | 37% | 52 | contested |
| partner-relationship-management | PartnerPortal.io | 47% | 43 | clear leader |
| pr-and-media-monitoring | Brand24 | 31% | 49 | contested |
| print | Postalytics | 50% | 52 | clear leader |
| product-analytics | PostHog | 43% | 53 | clear leader |
| programmatic-and-display-advertising | StackAdapt | 32% | 47 | contested |
| proposal-software | PandaDoc | 49% | 47 | clear leader |
| referral-and-partner-programs | Referral Rock | 17% | 46 | contested |
| retail-proximity-and-iot-marketing | Google Business Profile | 12% | 42 | contested |
| revenue-intelligence-and-forecasting | HubSpot Sales Hub | 27% | 55 | contested |
| review-and-reputation-management | NiceJob | 18% | 49 | contested |
| sales-coaching-and-training | Trainual | 18% | 55 | contested |
| sales-commissions-and-incentive-compensation | QuotaPath | 54% | 54 | clear leader |
| sales-dialers-and-calling | CloudTalk | 28% | 50 | contested |
| sales-enablement-and-content | HubSpot Sales Hub | 53% | 45 | clear leader |
| sales-engagement | Apollo.io | 50% | 52 | clear leader |
| sales-intelligence-and-contact-data | Apollo.io | 94% | 47 | consensus |
| search-and-social-advertising-platforms | Google Ads | 16% | 55 | contested |
| seo-content-optimization | Surfer SEO | 23% | 52 | contested |
| social-media-management | Buffer | 35% | 54 | contested |
| tag-management | Google Tag Manager | 98% | 42 | clear leader |
| territory-and-quota-planning | QuotaPath | 22% | 50 | contested |
| video-advertising | Meta Ads | 21% | 52 | contested |
| video-marketing-and-hosting | Wistia | 56% | 57 | consensus |
| webinar-virtual-events | Demio | 39% | 46 | contested |
| workflow-automation-and-ipaas | Make | 50% | 54 | clear leader |

**account-based-marketing-platforms**: HubSpot ABM 21%, AdRoll ABM 20%, Apollo.io 16%, ZenABM 13%, HubSpot Marketing Hub 7%

**affiliate-and-partner-management**: PartnerStack 23%, Tapfiliate 23%, Rewardful 10%, GoAffPro 8%, FirstPromoter 6%

**ai-sdr-agents**: Apollo.io 24%, AiSDR 22%, Agent Frank 9%, Clay 4%, SalesTools.io 4%

**ai-visibility-tracking**: Otterly 47%, Wellows 11%, Ayzeo 9%, HubSpot AEO Grader 4%, Peec AI 4%

**attribution-mmm**: Dreamdata 19%, Google Analytics 4 16%, HubSpot Marketing Hub 9%, Ruler Analytics 9%, MixModeler 7%

**b2b-intent-data**: Apollo.io 56%, Dealfront 13%, G2 Buyer Intent 6%, Saleshandy 6%, Bombora 4%

**billing-and-subscription-management**: Stripe Billing 41%, Chargebee 27%, Zoho Billing 6%, Zoho Subscriptions 6%, Billsby 4%

**channel-partner-and-local-marketing**: Brevo 11%, JourneyBee 8%, Kiflo 8%, PartnerStack 8%, Unifyr 8%

**chatbots-and-conversational-ai-for-support**: Tidio 41%, Intercom 20%, Freshdesk 8%, Crisp 6%, Helply 4%

**community-platforms**: Circle 31%, Bettermode 29%, Discourse 18%, Discord 9%, Facebook Groups 4%

**consent-and-privacy-management**: CookieYes 48%, Termly 12%, Cookiebot 10%, iubenda 10%, consentmanager 6%

**content-marketing-platforms**: HubSpot Content Hub 27%, CoSchedule 18%, Buffer 9%, Canva 9%, HubSpot Marketing Hub 5%

**contract-lifecycle-management-and-e-signature**: PandaDoc 47%, ContractSafe 18%, Zoho Contracts 10%, Concord 8%, GetAccept 4%

**conversation-intelligence**: Fathom 40%, Fireflies.ai 25%, Avoma 21%, CloudTalk 4%, Otter.ai 4%

**cpq**: PandaDoc 54%, QuoteWerks 13%, DealHub 10%, HubSpot Commerce Hub 6%, Zoho CRM 4%

**crm**: HubSpot CRM 50%, Pipedrive 22%, Zoho CRM 11%, Salesflare 9%, Bigin by Zoho 4%

**crm-data-quality-and-deduplication**: Insycle 30%, Cleanlist 19%, Dedupely 17%, Koalify 13%, Apollo.io 2%

**customer-data-platforms**: Segment 39%, HubSpot 18%, RudderStack 16%, Brevo 6%, Hightouch 6%

**customer-education-and-lms**: TalentLMS 49%, LearnWorlds 35%, Thinkific 6%, Disco 2%, Guideflow 2%

**customer-feedback-and-surveys**: Google Forms 19%, Survicate 19%, Typeform 11%, Retently 9%, SurveyMonkey 9%

**customer-intelligence-and-data-science**: Google Analytics 4 19%, HubSpot 17%, Mixpanel 12%, HubSpot Marketing Hub 10%, PostHog 10%

**customer-success-platforms**: Custify 55%, HubSpot Service Hub 11%, Vitally 9%, Akita 5%, ClientSuccess 5%

**customer-support-helpdesk**: Freshdesk 36%, Zoho Desk 26%, Help Scout 24%, HubSpot Service Hub 4%, Pylon 4%

**dashboards-and-data-visualization**: Microsoft Power BI 36%, Looker Studio 32%, Zoho Analytics 27%, Metabase 4%, Tableau 2%

**data-enrichment**: Apollo.io 76%, Snov.io 12%, Amplemarket 2%, Clay 2%, Lead411 2%

**data-management-platforms**: Segment 16%, Apollo.io 12%, HubSpot 12%, Klaviyo 6%, ClicData 4%

**data-warehouse-reverse-etl**: Hightouch 39%, BigQuery 35%, Census 12%, Snowflake 4%, Polytomic 2%

**digital-adoption-and-onboarding**: UserGuiding 44%, Userpilot 11%, HelpHero 9%, Appcues 7%, Tango 6%

**digital-asset-management**: Filecamp 27%, Canto 24%, Masset 9%, Air 7%, Brandfolder 4%

**digital-sales-rooms**: Aligned 46%, Flowla 13%, Trumpet 13%, Dock 8%, HummingDeck 8%

**ecommerce-marketing**: HubSpot Marketing Hub 17%, Klaviyo 17%, ActiveCampaign 15%, Omnisend 13%, Shopify 12%

**ecommerce-platforms**: Shopify 33%, BigCommerce 31%, WooCommerce 14%, Square Online 8%, Big Cartel 6%

**email-marketing**: ActiveCampaign 36%, Brevo 14%, MailerLite 14%, Sender 14%, HubSpot Marketing Hub 10%

**email-verification**: Bouncer 33%, Hunter 13%, MyEmailVerifier 7%, ZeroBounce 7%, BillionVerify 4%

**experimentation-and-personalization**: VWO 38%, Mida 10%, Mutiny 10%, Convert 8%, PostHog 8%

**identity-resolution**: Segment 15%, Prospeo 10%, RB2B 10%, Leadpipe 8%, CustomerLabs 6%

**in-app-messaging-and-customer-communications**: OneSignal 17%, Crisp 9%, Intercom 7%, Userpilot 6%, tawk.to 6%

**influencer-platforms**: Favikon 31%, Modash 16%, Elev8or 12%, GRIN 8%, Afluencer 6%

**knowledge-base-and-self-service**: Notion 38%, Freshdesk 12%, Help Scout 10%, Slite 10%, Plain 7%

**landing-pages-and-interactive-content**: Leadpages 26%, Unbounce 17%, Carrd 13%, Landingi 9%, HubSpot Landing Pages 8%

**lead-routing-and-management**: HubSpot Sales Hub 26%, HubSpot CRM 13%, Zoho CRM 11%, Pipedrive 9%, Freshsales 8%

**loyalty-advocacy-and-referrals**: Smile.io 33%, Referral Rock 30%, Referral Factory 11%, CustomerGauge 7%, Cello 4%

**marketing-automation**: ActiveCampaign 51%, HubSpot Marketing Hub 25%, Brevo 15%, MailerLite 4%, Customer.io 2%

**marketing-cms**: Webflow 47%, WordPress 35%, HubSpot Content Hub 8%, Wix 6%, Squarespace 4%

**meeting-scheduling**: Calendly 59%, HubSpot Meetings 15%, Cal.com 7%, Chili Piper 6%, RevenueHero 6%

**mobile-apps**: OneSignal 43%, AppsFlyer 7%, Textedly 6%, Adjust 4%, AppFollow 4%

**mobile-marketing-and-push**: OneSignal 59%, ActiveCampaign 7%, Klaviyo 6%, Omnisend 6%, Brevo 4%

**native-and-content-advertising**: MGID 37%, Revcontent 17%, StackAdapt 15%, LinkedIn Sponsored Content 8%, Taboola 8%

**partner-relationship-management**: PartnerPortal.io 47%, Kiflo 35%, Kiflo PRM 7%, PartnerStack 7%, HubSpot CRM 2%

**pr-and-media-monitoring**: Brand24 31%, Semrush AI PR Toolkit 27%, Awario 20%, Mention 8%, Muck Rack 4%

**print**: Postalytics 50%, Click2Mail 10%, Lob 10%, Stannp 8%, Mailjoy 4%

**product-analytics**: PostHog 43%, Mixpanel 34%, Amplitude 8%, Pendo 6%, Google Analytics 4 4%

**programmatic-and-display-advertising**: StackAdapt 32%, AdRoll 21%, LinkedIn Campaign Manager 11%, Choozle 9%, Google Ads 4%

**proposal-software**: PandaDoc 49%, Better Proposals 13%, Proposify 9%, Agiled 4%, Bonsai 4%

**referral-and-partner-programs**: Referral Rock 17%, PartnerStack 15%, Smile.io 11%, FirstPromoter 9%, Referral Factory 9%

**retail-proximity-and-iot-marketing**: Google Business Profile 12%, PlotProjects 10%, Beambox 5%, Estimote 5%, Propulso 5%

**revenue-intelligence-and-forecasting**: HubSpot Sales Hub 27%, Pipedrive 22%, Avoma 20%, Optifai 9%, Clari Copilot 4%

**review-and-reputation-management**: NiceJob 18%, Reviewflowz 14%, Birdeye 8%, HiFiveStar 8%, StarFlywheel 6%

**sales-coaching-and-training**: Trainual 18%, Fathom 13%, HubSpot Sales Hub 9%, SalesHood 9%, Avoma 7%

**sales-commissions-and-incentive-compensation**: QuotaPath 54%, Commissionly 15%, EasyComp 6%, CaptivateIQ 4%, Qobra 4%

**sales-dialers-and-calling**: CloudTalk 28%, JustCall 18%, Kixie 16%, Allo 14%, Aircall 6%

**sales-enablement-and-content**: HubSpot Sales Hub 53%, Pipedrive 9%, Dock 7%, Content Camel 4%, DocSend 4%

**sales-engagement**: Apollo.io 50%, Klenty 13%, HubSpot Sales Hub 10%, Mailshake 6%, Reply.io 6%

**sales-intelligence-and-contact-data**: Apollo.io 94%, Cognism 2%, Kaspr 2%, Lusha 2%

**search-and-social-advertising-platforms**: Google Ads 16%, AdEspresso 7%, Adzooma 7%, HubSpot Ads 7%, LinkedIn Campaign Manager 7%

**seo-content-optimization**: Surfer SEO 23%, Semrush 21%, Frase 15%, SE Ranking 13%, NeuronWriter 8%

**social-media-management**: Buffer 35%, Agorapulse 7%, PostPlanify 7%, Vista Social 7%, Zoho Social 7%

**tag-management**: Google Tag Manager 98%, Tagmate 2%

**territory-and-quota-planning**: QuotaPath 22%, Apptivo 8%, CaptivateIQ 6%, Freshsales 6%, MapBusinessOnline 6%

**video-advertising**: Meta Ads 21%, YouTube Ads 17%, LinkedIn Video Ads 13%, Vibe.co 13%, TikTok Ads 8%

**video-marketing-and-hosting**: Wistia 56%, YouTube 16%, Vimeo 12%, Gumlet 4%, SmartVideo 4%

**webinar-virtual-events**: Demio 39%, Livestorm 13%, Zoom Webinars 13%, WebinarNinja 11%, WebinarKit 9%

**workflow-automation-and-ipaas**: Make 50%, Zapier 37%, ClickUp 6%, Celigo 2%, Pabbly Connect 2%

## Anti-recommendations

Products most often labeled soft or hard negative, with the number of models that did so at least once in the category, and the share of that product's labels in the category that were negative. A high negative share on a product with few labels is a warning; a low share on a product with many labels is salience, not sentiment.

- **account-based-marketing-platforms**: Demandbase (12 models, 25 hard; 46 of 52 labels negative), 6sense (11 models, 24 hard; 45 of 53 labels negative), Terminus (9 models, 10 hard; 20 of 32 labels negative), Bombora (7 models, 5 hard; 7 of 10 labels negative)
- **affiliate-and-partner-management**: impact.com (9 models, 4 hard; 16 of 32 labels negative), PartnerStack (7 models, 3 hard; 13 of 43 labels negative), CJ Affiliate (6 models, 6 hard; 9 of 15 labels negative), ShareASale (5 models, 2 hard; 5 of 24 labels negative)
- **ai-sdr-agents**: 11x (7 models, 9 hard; 14 of 22 labels negative), Artisan (6 models, 6 hard; 9 of 28 labels negative), AiSDR (2 models, 2 hard; 3 of 40 labels negative), Artisan Ava (2 models, 1 hard; 2 of 3 labels negative)
- **ai-visibility-tracking**: Profound (9 models, 5 hard; 15 of 27 labels negative), Scrunch (6 models, 3 hard; 6 of 7 labels negative), Semrush AI Visibility Toolkit (6 models, 3 hard; 11 of 28 labels negative), Ahrefs Brand Radar (4 models, 1 hard; 5 of 14 labels negative)
- **attribution-mmm**: Northbeam (8 models, 2 hard; 14 of 32 labels negative), Triple Whale (7 models, 3 hard; 8 of 35 labels negative), Rockerbox (6 models, 3 hard; 10 of 15 labels negative), Hyros (6 models, 2 hard; 6 of 7 labels negative)
- **b2b-intent-data**: 6sense (11 models, 21 hard; 45 of 49 labels negative), Demandbase (11 models, 19 hard; 37 of 43 labels negative), Bombora (11 models, 13 hard; 33 of 52 labels negative), ZoomInfo (9 models, 11 hard; 20 of 30 labels negative)
- **billing-and-subscription-management**: Zuora (12 models, 8 hard; 17 of 21 labels negative), Paddle (8 models, 2 hard; 8 of 29 labels negative), Recurly (8 models, 2 hard; 11 of 40 labels negative), Chargebee (8 models, 1 hard; 10 of 61 labels negative)
- **channel-partner-and-local-marketing**: Unifyr (7 models, 6 hard; 17 of 33 labels negative), Impartner (7 models, 5 hard; 16 of 21 labels negative), ZINFI (6 models, 4 hard; 12 of 16 labels negative), Ansira (4 models, 2 hard; 8 of 10 labels negative)
- **chatbots-and-conversational-ai-for-support**: Intercom (8 models, 3 hard; 15 of 51 labels negative), Zendesk (7 models, 3 hard; 15 of 28 labels negative), Drift (6 models, 7 hard; 10 of 15 labels negative), Zendesk AI (4 models, 1 hard; 4 of 9 labels negative)
- **community-platforms**: Discord (9 models, 1 hard; 12 of 29 labels negative), Higher Logic Vanilla (8 models, 3 hard; 11 of 19 labels negative), Facebook Groups (7 models, 3 hard; 7 of 17 labels negative), Khoros (6 models, 9 hard; 12 of 15 labels negative)
- **consent-and-privacy-management**: OneTrust (11 models, 17 hard; 31 of 34 labels negative), Osano (8 models, 7 hard; 15 of 32 labels negative), TrustArc (7 models, 4 hard; 10 of 12 labels negative), Cookiebot (5 models, 4 hard; 9 of 46 labels negative)
- **content-marketing-platforms**: Contently (6 models, 3 hard; 10 of 12 labels negative), HubSpot Content Hub (5 models, 1 hard; 6 of 40 labels negative), Adobe GenStudio (4 models, 2 hard; 4 of 5 labels negative), Semrush (4 models, 2 hard; 7 of 27 labels negative)
- **contract-lifecycle-management-and-e-signature**: DocuSign CLM (9 models, 10 hard; 22 of 31 labels negative), Ironclad (9 models, 10 hard; 29 of 32 labels negative), Icertis (8 models, 10 hard; 14 of 16 labels negative), Agiloft (8 models, 4 hard; 12 of 17 labels negative)
- **conversation-intelligence**: Gong (11 models, 15 hard; 41 of 47 labels negative), Chorus by ZoomInfo (8 models, 11 hard; 29 of 35 labels negative), Otter.ai (6 models, 4 hard; 6 of 34 labels negative), Fireflies.ai (4 models; 4 of 61 labels negative)
- **cpq**: Salesforce CPQ (11 models, 22 hard; 38 of 45 labels negative), Oracle CPQ (10 models, 18 hard; 25 of 27 labels negative), SAP CPQ (9 models, 12 hard; 15 of 17 labels negative), Conga CPQ (3 models, 3 hard; 6 of 10 labels negative)
- **crm**: Salesforce Sales Cloud (10 models, 7 hard; 26 of 34 labels negative), Microsoft Dynamics 365 Sales (9 models, 3 hard; 9 of 11 labels negative), HubSpot CRM (7 models, 2 hard; 7 of 60 labels negative), Zoho CRM (7 models; 8 of 55 labels negative)
- **crm-data-quality-and-deduplication**: ZoomInfo (8 models, 5 hard; 8 of 12 labels negative), DemandTools (8 models, 3 hard; 16 of 37 labels negative), ZoomInfo Operations (7 models, 7 hard; 11 of 16 labels negative), Informatica (6 models, 5 hard; 6 of 7 labels negative)
- **customer-data-platforms**: Adobe Real-Time CDP (10 models, 17 hard; 22 of 23 labels negative), Salesforce Data Cloud (10 models, 13 hard; 22 of 28 labels negative), Segment (10 models; 14 of 61 labels negative), Tealium (7 models, 9 hard; 12 of 15 labels negative)
- **customer-education-and-lms**: Docebo (11 models, 18 hard; 31 of 35 labels negative), Skilljar (11 models, 16 hard; 32 of 41 labels negative), Thought Industries (10 models, 9 hard; 15 of 19 labels negative), WorkRamp (7 models, 7 hard; 10 of 14 labels negative)
- **customer-feedback-and-surveys**: Qualtrics (11 models, 14 hard; 22 of 29 labels negative), SurveyMonkey (10 models, 7 hard; 16 of 52 labels negative), Medallia (8 models, 6 hard; 9 of 11 labels negative), Typeform (7 models, 5 hard; 12 of 48 labels negative)
- **customer-intelligence-and-data-science**: Amplitude (7 models, 3 hard; 11 of 35 labels negative), Qualtrics (6 models, 5 hard; 8 of 11 labels negative), Adobe Customer Journey Analytics (6 models, 4 hard; 8 of 9 labels negative), Tealium (5 models, 5 hard; 5 of 6 labels negative)
- **customer-success-platforms**: Gainsight (11 models, 22 hard; 44 of 44 labels negative), Totango (11 models, 9 hard; 18 of 40 labels negative), ChurnZero (9 models, 12 hard; 21 of 39 labels negative), Planhat (7 models, 5 hard; 12 of 19 labels negative)
- **customer-support-helpdesk**: Zendesk (12 models, 6 hard; 30 of 46 labels negative), Intercom (10 models, 5 hard; 17 of 31 labels negative), Salesforce Service Cloud (8 models, 7 hard; 9 of 9 labels negative), Kustomer (4 models, 3 hard; 4 of 4 labels negative)
- **dashboards-and-data-visualization**: Tableau (12 models, 10 hard; 30 of 50 labels negative), Looker (11 models, 12 hard; 16 of 21 labels negative), Domo (6 models, 6 hard; 8 of 12 labels negative), Sisense (6 models, 6 hard; 8 of 9 labels negative)
- **data-enrichment**: ZoomInfo (10 models, 17 hard; 34 of 39 labels negative), Apollo.io (8 models, 2 hard; 8 of 62 labels negative), Clay (8 models, 2 hard; 9 of 34 labels negative), Cognism (5 models, 9 hard; 12 of 28 labels negative)
- **data-management-platforms**: Collibra (7 models, 3 hard; 8 of 8 labels negative), Alation (5 models, 3 hard; 5 of 5 labels negative), mParticle (5 models, 3 hard; 5 of 7 labels negative), Salesforce Data Cloud (5 models, 2 hard; 6 of 8 labels negative)
- **data-warehouse-reverse-etl**: Hightouch (9 models, 2 hard; 11 of 63 labels negative), Snowflake (8 models, 5 hard; 24 of 61 labels negative), Census (8 models, 3 hard; 12 of 60 labels negative), Amazon Redshift (7 models, 5 hard; 14 of 29 labels negative)
- **digital-adoption-and-onboarding**: WalkMe (11 models, 20 hard; 37 of 39 labels negative), Whatfix (11 models, 15 hard; 30 of 38 labels negative), Pendo (9 models, 4 hard; 18 of 34 labels negative), Apty (8 models, 6 hard; 11 of 12 labels negative)
- **digital-asset-management**: Adobe Experience Manager Assets (8 models, 7 hard; 9 of 11 labels negative), Bynder (8 models, 6 hard; 19 of 29 labels negative), Brandfolder (6 models, 3 hard; 12 of 19 labels negative), Aprimo (5 models, 7 hard; 9 of 9 labels negative)
- **digital-sales-rooms**: Seismic (11 models, 11 hard; 20 of 21 labels negative), Highspot (10 models, 10 hard; 18 of 19 labels negative), DealHub (9 models, 6 hard; 11 of 20 labels negative), GetAccept (8 models, 3 hard; 13 of 41 labels negative)
- **ecommerce-marketing**: Klaviyo (6 models, 2 hard; 8 of 41 labels negative), Mailchimp (5 models, 3 hard; 12 of 34 labels negative), HubSpot Marketing Hub (5 models; 6 of 27 labels negative), Shopify (4 models; 6 of 34 labels negative)
- **ecommerce-platforms**: WooCommerce (9 models, 2 hard; 10 of 61 labels negative), Adobe Commerce (8 models, 3 hard; 11 of 17 labels negative), Volusion (7 models, 4 hard; 7 of 7 labels negative), Weebly (6 models, 4 hard; 6 of 6 labels negative)
- **email-marketing**: Mailchimp (11 models, 9 hard; 21 of 51 labels negative), Constant Contact (10 models, 6 hard; 12 of 25 labels negative), GetResponse (7 models, 5 hard; 7 of 12 labels negative), Klaviyo (7 models, 1 hard; 9 of 23 labels negative)
- **email-verification**: MillionVerifier (7 models, 3 hard; 7 of 16 labels negative), NeverBounce (5 models, 3 hard; 7 of 34 labels negative), ZeroBounce (5 models; 7 of 53 labels negative), EmailMarker (3 models, 2 hard; 3 of 3 labels negative)
- **experimentation-and-personalization**: Optimizely CMS (11 models, 18 hard; 30 of 40 labels negative), Adobe Target (9 models, 19 hard; 23 of 25 labels negative), Bloomreach (9 models, 5 hard; 10 of 11 labels negative), Dynamic Yield (8 models, 9 hard; 14 of 20 labels negative)
- **identity-resolution**: LiveRamp (10 models, 19 hard; 33 of 38 labels negative), Amperity (9 models, 14 hard; 22 of 24 labels negative), Tealium (8 models, 8 hard; 13 of 17 labels negative), Salesforce Data Cloud (8 models, 5 hard; 10 of 12 labels negative)
- **in-app-messaging-and-customer-communications**: Intercom (10 models, 2 hard; 30 of 52 labels negative), Braze (7 models, 5 hard; 9 of 16 labels negative), MoEngage (5 models, 5 hard; 7 of 8 labels negative), Chameleon (5 models, 2 hard; 5 of 9 labels negative)
- **influencer-platforms**: CreatorIQ (10 models, 12 hard; 21 of 23 labels negative), GRIN (9 models, 9 hard; 20 of 33 labels negative), Aspire (8 models, 14 hard; 21 of 27 labels negative), Upfluence (8 models, 7 hard; 14 of 25 labels negative)
- **knowledge-base-and-self-service**: Guru (9 models, 8 hard; 11 of 27 labels negative), Helpjuice (9 models, 8 hard; 11 of 20 labels negative), Confluence (9 models, 3 hard; 13 of 33 labels negative), Document360 (7 models, 5 hard; 13 of 34 labels negative)
- **landing-pages-and-interactive-content**: Instapage (10 models, 7 hard; 17 of 37 labels negative), Unbounce (10 models, 5 hard; 15 of 53 labels negative), Leadpages (9 models, 3 hard; 10 of 57 labels negative), ClickFunnels (8 models, 4 hard; 8 of 9 labels negative)
- **lead-routing-and-management**: LeanData (9 models, 7 hard; 25 of 34 labels negative), Chili Piper (9 models, 5 hard; 19 of 38 labels negative), Salesforce Lead Assignment Rules (8 models, 7 hard; 12 of 19 labels negative), Salesforce Marketing Cloud Account Engagement (5 models, 5 hard; 5 of 5 labels negative)
- **loyalty-advocacy-and-referrals**: Influitive (8 models, 3 hard; 9 of 12 labels negative), ReferralCandy (7 models, 3 hard; 9 of 35 labels negative), Ambassador (5 models, 4 hard; 7 of 11 labels negative), Friendbuy (5 models, 2 hard; 5 of 13 labels negative)
- **marketing-automation**: Mailchimp (12 models, 5 hard; 19 of 43 labels negative), HubSpot Marketing Hub (11 models, 5 hard; 20 of 64 labels negative), Adobe Marketo Engage (9 models, 14 hard; 15 of 15 labels negative), Salesforce Marketing Cloud (7 models, 8 hard; 9 of 9 labels negative)
- **marketing-cms**: Wix (12 models, 3 hard; 15 of 37 labels negative), Squarespace (9 models, 2 hard; 15 of 43 labels negative), Drupal (8 models, 5 hard; 10 of 12 labels negative), Adobe Experience Manager (6 models, 5 hard; 6 of 7 labels negative)
- **meeting-scheduling**: Calendly (10 models, 1 hard; 11 of 69 labels negative), Chili Piper (7 models, 5 hard; 15 of 30 labels negative), Doodle (6 models, 2 hard; 6 of 17 labels negative), Acuity Scheduling (4 models, 3 hard; 7 of 20 labels negative)
- **mobile-apps**: Braze (10 models, 10 hard; 23 of 32 labels negative), CleverTap (8 models, 2 hard; 13 of 29 labels negative), AppsFlyer (6 models; 10 of 35 labels negative), AppLovin (5 models, 4 hard; 5 of 8 labels negative)
- **mobile-marketing-and-push**: Braze (7 models, 4 hard; 13 of 19 labels negative), Twilio Programmable Messaging (7 models, 2 hard; 10 of 20 labels negative), Attentive (6 models, 5 hard; 8 of 12 labels negative), Airship (5 models, 5 hard; 7 of 10 labels negative)
- **native-and-content-advertising**: Taboola (10 models, 10 hard; 27 of 62 labels negative), Teads (9 models, 10 hard; 23 of 62 labels negative), MGID (8 models, 3 hard; 8 of 52 labels negative), Revcontent (8 models, 2 hard; 8 of 44 labels negative)
- **partner-relationship-management**: Salesforce PRM (11 models, 15 hard; 24 of 29 labels negative), Impartner (10 models, 16 hard; 26 of 28 labels negative), PartnerStack (8 models, 3 hard; 15 of 42 labels negative), impact.com (8 models, 3 hard; 8 of 13 labels negative)
- **pr-and-media-monitoring**: Meltwater (12 models, 19 hard; 40 of 46 labels negative), Cision (10 models, 18 hard; 36 of 44 labels negative), Muck Rack (8 models, 4 hard; 19 of 38 labels negative), Brandwatch (7 models, 4 hard; 10 of 14 labels negative)
- **print**: Lob (10 models, 4 hard; 17 of 53 labels negative), Postalytics (8 models, 1 hard; 8 of 60 labels negative), Sendoso (7 models, 6 hard; 14 of 31 labels negative), Reachdesk (7 models, 5 hard; 11 of 14 labels negative)
- **product-analytics**: Heap (12 models, 8 hard; 17 of 45 labels negative), Amplitude (10 models, 1 hard; 12 of 58 labels negative), Pendo (9 models, 5 hard; 13 of 44 labels negative), Mixpanel (8 models; 9 of 64 labels negative)
- **programmatic-and-display-advertising**: The Trade Desk (10 models, 13 hard; 35 of 48 labels negative), Google Display & Video 360 (8 models, 4 hard; 13 of 17 labels negative), DV360 (7 models, 6 hard; 19 of 28 labels negative), Amazon DSP (5 models, 2 hard; 7 of 27 labels negative)
- **proposal-software**: Proposify (7 models, 1 hard; 7 of 57 labels negative), PandaDoc (7 models; 7 of 60 labels negative), Loopio (5 models, 5 hard; 6 of 11 labels negative), Responsive (5 models, 4 hard; 5 of 7 labels negative)
- **referral-and-partner-programs**: Friendbuy (9 models, 4 hard; 12 of 19 labels negative), PartnerStack (8 models, 3 hard; 11 of 20 labels negative), Talkable (7 models, 4 hard; 9 of 10 labels negative), ReferralCandy (5 models, 2 hard; 5 of 33 labels negative)
- **retail-proximity-and-iot-marketing**: InMarket (4 models, 2 hard; 5 of 6 labels negative), ReachLocal (3 models, 3 hard; 3 of 3 labels negative), Foursquare (3 models, 2 hard; 4 of 19 labels negative), Braze (3 models, 1 hard; 3 of 4 labels negative)
- **revenue-intelligence-and-forecasting**: Clari Copilot (12 models, 24 hard; 42 of 52 labels negative), Gong (12 models, 23 hard; 42 of 49 labels negative), 6sense (5 models, 7 hard; 9 of 9 labels negative), People.ai (4 models, 6 hard; 6 of 13 labels negative)
- **review-and-reputation-management**: Birdeye (9 models, 6 hard; 29 of 47 labels negative), Reputation (9 models, 4 hard; 11 of 16 labels negative), Podium (8 models, 6 hard; 22 of 39 labels negative), Trustpilot (4 models, 1 hard; 4 of 12 labels negative)
- **sales-coaching-and-training**: Gong (10 models, 14 hard; 31 of 36 labels negative), MindTickle (10 models, 11 hard; 22 of 32 labels negative), Highspot (7 models, 6 hard; 14 of 18 labels negative), Chorus by ZoomInfo (6 models, 5 hard; 9 of 15 labels negative)
- **sales-commissions-and-incentive-compensation**: Xactly (9 models, 15 hard; 23 of 23 labels negative), CaptivateIQ (9 models, 11 hard; 25 of 37 labels negative), Salesforce Spiff (7 models, 7 hard; 17 of 33 labels negative), Everstage (6 models, 8 hard; 11 of 18 labels negative)
- **sales-dialers-and-calling**: PhoneBurner (7 models, 5 hard; 11 of 30 labels negative), Aircall (5 models, 3 hard; 8 of 28 labels negative), Orum (5 models, 3 hard; 10 of 15 labels negative), Five9 (4 models, 1 hard; 4 of 4 labels negative)
- **sales-enablement-and-content**: Seismic (11 models, 28 hard; 41 of 48 labels negative), Highspot (11 models, 25 hard; 38 of 43 labels negative), Showpad (10 models, 9 hard; 20 of 29 labels negative), MindTickle (8 models, 13 hard; 17 of 30 labels negative)
- **sales-engagement**: Outreach (12 models, 23 hard; 44 of 47 labels negative), Salesloft (12 models, 23 hard; 44 of 48 labels negative), Salesforce Sales Engagement (6 models, 6 hard; 7 of 8 labels negative), Groove (4 models, 4 hard; 4 of 8 labels negative)
- **sales-intelligence-and-contact-data**: ZoomInfo (11 models, 18 hard; 48 of 58 labels negative), Cognism (9 models, 5 hard; 14 of 35 labels negative), 6sense (8 models, 7 hard; 10 of 13 labels negative), Seamless.AI (8 models, 7 hard; 10 of 19 labels negative)
- **search-and-social-advertising-platforms**: Skai (9 models, 7 hard; 12 of 17 labels negative), Marin Software (8 models, 4 hard; 9 of 16 labels negative), Smartly (6 models, 6 hard; 9 of 13 labels negative), WordStream (5 models, 7 hard; 12 of 23 labels negative)
- **seo-content-optimization**: Semrush (9 models; 15 of 45 labels negative), Clearscope (7 models, 3 hard; 11 of 34 labels negative), BrightEdge (5 models, 4 hard; 6 of 7 labels negative), MarketMuse (5 models, 4 hard; 9 of 16 labels negative)
- **social-media-management**: Hootsuite (12 models, 12 hard; 27 of 42 labels negative), Sprout Social (10 models, 11 hard; 25 of 40 labels negative), Sprinklr (9 models, 7 hard; 11 of 12 labels negative), Agorapulse (6 models, 2 hard; 6 of 25 labels negative)
- **tag-management**: Adobe Experience Platform Tags (11 models, 15 hard; 26 of 36 labels negative), Tealium iQ (10 models, 13 hard; 20 of 25 labels negative), Tealium (10 models, 6 hard; 16 of 21 labels negative), Segment (9 models, 7 hard; 19 of 34 labels negative)
- **territory-and-quota-planning**: Anaplan (8 models, 13 hard; 21 of 24 labels negative), Xactly (7 models, 6 hard; 11 of 17 labels negative), Varicent (6 models, 10 hard; 15 of 19 labels negative), Salesforce Maps (6 models; 10 of 23 labels negative)
- **video-advertising**: TikTok Ads (8 models, 5 hard; 10 of 34 labels negative), The Trade Desk (7 models, 5 hard; 11 of 13 labels negative), MNTN (6 models, 2 hard; 8 of 17 labels negative), LinkedIn Video Ads (6 models; 7 of 20 labels negative)
- **video-marketing-and-hosting**: YouTube (12 models, 8 hard; 28 of 51 labels negative), Dailymotion (7 models, 7 hard; 7 of 7 labels negative), Brightcove (7 models, 6 hard; 11 of 16 labels negative), Vimeo (7 models, 2 hard; 8 of 64 labels negative)
- **webinar-virtual-events**: GoTo Webinar (10 models; 17 of 37 labels negative), Zoom Webinars (9 models; 17 of 65 labels negative), WebinarJam (7 models, 6 hard; 10 of 24 labels negative), Demio (7 models, 2 hard; 7 of 53 labels negative)
- **workflow-automation-and-ipaas**: Workato (9 models, 10 hard; 12 of 20 labels negative), Zapier (9 models; 16 of 67 labels negative), Microsoft Power Automate (7 models; 7 of 34 labels negative), n8n (7 models; 8 of 53 labels negative)

## Leadership and criticism

First-choice share and negative label rate are independent, so every product with at least 10 labels in a category is placed on both axes. Cutoffs: leader at 30% or more of first choices, criticized at 25% or more negative labels. An endorsed leader is recommended and not criticized; a criticized default is recommended while the models list its problems; a criticized challenger is named mostly to be warned against.

| Category | Product | First-choice share | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|
| account-based-marketing-platforms | HubSpot ABM | 21% | 17% | 42 | accepted challenger |
| account-based-marketing-platforms | AdRoll ABM | 20% | 15% | 55 | accepted challenger |
| account-based-marketing-platforms | Apollo.io | 16% | 0% | 30 | accepted challenger |
| account-based-marketing-platforms | ZenABM | 13% | 0% | 32 | accepted challenger |
| account-based-marketing-platforms | HubSpot Marketing Hub | 7% | 0% | 12 | accepted challenger |
| account-based-marketing-platforms | Factors.ai | 2% | 0% | 11 | accepted challenger |
| account-based-marketing-platforms | Clay | 0% | 0% | 11 | accepted challenger |
| account-based-marketing-platforms | Foundry ABM | 0% | 30% | 10 | criticized challenger |
| account-based-marketing-platforms | ZoomInfo | 0% | 50% | 10 | criticized challenger |
| account-based-marketing-platforms | Terminus | 0% | 62% | 32 | criticized challenger |
| account-based-marketing-platforms | Bombora | 0% | 70% | 10 | criticized challenger |
| account-based-marketing-platforms | 6sense | 0% | 85% | 53 | criticized challenger |
| account-based-marketing-platforms | Demandbase | 0% | 88% | 52 | criticized challenger |
| affiliate-and-partner-management | Tapfiliate | 23% | 0% | 37 | accepted challenger |
| affiliate-and-partner-management | PartnerStack | 23% | 30% | 43 | criticized challenger |
| affiliate-and-partner-management | Rewardful | 10% | 0% | 33 | accepted challenger |
| affiliate-and-partner-management | FirstPromoter | 6% | 4% | 27 | accepted challenger |
| affiliate-and-partner-management | Refersion | 2% | 3% | 31 | accepted challenger |
| affiliate-and-partner-management | Post Affiliate Pro | 2% | 6% | 18 | accepted challenger |
| affiliate-and-partner-management | LeadDyno | 2% | 11% | 19 | accepted challenger |
| affiliate-and-partner-management | ShareASale | 2% | 21% | 24 | accepted challenger |
| affiliate-and-partner-management | impact.com | 2% | 50% | 32 | criticized challenger |
| affiliate-and-partner-management | CJ Affiliate | 2% | 60% | 15 | criticized challenger |
| affiliate-and-partner-management | Amazon Associates | 0% | 0% | 11 | accepted challenger |
| affiliate-and-partner-management | Awin | 0% | 27% | 11 | criticized challenger |
| affiliate-and-partner-management | ClickBank | 0% | 40% | 10 | criticized challenger |
| ai-sdr-agents | Apollo.io | 24% | 6% | 32 | accepted challenger |
| ai-sdr-agents | AiSDR | 22% | 8% | 40 | accepted challenger |
| ai-sdr-agents | Agent Frank | 9% | 6% | 18 | accepted challenger |
| ai-sdr-agents | Clay | 4% | 12% | 16 | accepted challenger |
| ai-sdr-agents | Instantly | 2% | 5% | 21 | accepted challenger |
| ai-sdr-agents | Reply.io | 0% | 8% | 12 | accepted challenger |
| ai-sdr-agents | Artisan | 0% | 32% | 28 | criticized challenger |
| ai-sdr-agents | 11x | 0% | 64% | 22 | criticized challenger |
| ai-visibility-tracking | Otterly | 47% | 6% | 52 | endorsed leader |
| ai-visibility-tracking | Wellows | 11% | 10% | 10 | accepted challenger |
| ai-visibility-tracking | Peec AI | 4% | 9% | 33 | accepted challenger |
| ai-visibility-tracking | HubSpot AEO Grader | 4% | 12% | 26 | accepted challenger |
| ai-visibility-tracking | Rankscale | 2% | 0% | 14 | accepted challenger |
| ai-visibility-tracking | Frase | 0% | 10% | 10 | accepted challenger |
| ai-visibility-tracking | Ahrefs Brand Radar | 0% | 36% | 14 | criticized challenger |
| ai-visibility-tracking | Semrush AI Visibility Toolkit | 0% | 39% | 28 | criticized challenger |
| ai-visibility-tracking | Profound | 0% | 56% | 27 | criticized challenger |
| attribution-mmm | Dreamdata | 19% | 7% | 30 | accepted challenger |
| attribution-mmm | Google Analytics 4 | 16% | 0% | 28 | accepted challenger |
| attribution-mmm | Ruler Analytics | 9% | 7% | 29 | accepted challenger |
| attribution-mmm | HubSpot Marketing Hub | 9% | 15% | 27 | accepted challenger |
| attribution-mmm | Factors.ai | 4% | 0% | 12 | accepted challenger |
| attribution-mmm | Forecastr | 4% | 6% | 18 | accepted challenger |
| attribution-mmm | HockeyStack | 4% | 7% | 14 | accepted challenger |
| attribution-mmm | Cometly | 4% | 7% | 27 | accepted challenger |
| attribution-mmm | Triple Whale | 4% | 23% | 35 | accepted challenger |
| attribution-mmm | Google Meridian | 4% | 31% | 35 | criticized challenger |
| attribution-mmm | WhatConverts | 0% | 0% | 10 | accepted challenger |
| attribution-mmm | Windsor.ai | 0% | 7% | 14 | accepted challenger |
| attribution-mmm | Meta Robyn | 0% | 31% | 32 | criticized challenger |
| attribution-mmm | Recast | 0% | 35% | 23 | criticized challenger |
| attribution-mmm | SegmentStream | 0% | 40% | 10 | criticized challenger |
| attribution-mmm | Northbeam | 0% | 44% | 32 | criticized challenger |
| attribution-mmm | Measured | 0% | 64% | 11 | criticized challenger |
| attribution-mmm | Rockerbox | 0% | 67% | 15 | criticized challenger |
| b2b-intent-data | Apollo.io | 56% | 6% | 53 | endorsed leader |
| b2b-intent-data | Dealfront | 13% | 2% | 52 | accepted challenger |
| b2b-intent-data | Saleshandy | 6% | 0% | 14 | accepted challenger |
| b2b-intent-data | G2 Buyer Intent | 6% | 4% | 26 | accepted challenger |
| b2b-intent-data | Lead Onion | 4% | 7% | 14 | accepted challenger |
| b2b-intent-data | Bombora | 4% | 63% | 52 | criticized challenger |
| b2b-intent-data | RB2B | 2% | 0% | 18 | accepted challenger |
| b2b-intent-data | Lusha | 2% | 9% | 22 | accepted challenger |
| b2b-intent-data | Warmly | 2% | 10% | 20 | accepted challenger |
| b2b-intent-data | 6sense | 2% | 92% | 49 | criticized challenger |
| b2b-intent-data | HubSpot Breeze Intelligence | 0% | 0% | 10 | accepted challenger |
| b2b-intent-data | Cognism | 0% | 24% | 21 | accepted challenger |
| b2b-intent-data | ZoomInfo | 0% | 67% | 30 | criticized challenger |
| b2b-intent-data | Demandbase | 0% | 86% | 43 | criticized challenger |
| billing-and-subscription-management | Stripe Billing | 41% | 7% | 59 | endorsed leader |
| billing-and-subscription-management | Chargebee | 27% | 16% | 61 | accepted challenger |
| billing-and-subscription-management | Zoho Billing | 6% | 4% | 23 | accepted challenger |
| billing-and-subscription-management | Zoho Subscriptions | 6% | 7% | 14 | accepted challenger |
| billing-and-subscription-management | Whop | 4% | 0% | 13 | accepted challenger |
| billing-and-subscription-management | Billsby | 4% | 12% | 16 | accepted challenger |
| billing-and-subscription-management | Recurly | 2% | 28% | 40 | criticized challenger |
| billing-and-subscription-management | Paddle | 2% | 28% | 29 | criticized challenger |
| billing-and-subscription-management | Maxio | 2% | 44% | 25 | criticized challenger |
| billing-and-subscription-management | Zuora | 0% | 81% | 21 | criticized challenger |
| channel-partner-and-local-marketing | Brevo | 11% | 0% | 11 | accepted challenger |
| channel-partner-and-local-marketing | JourneyBee | 8% | 0% | 14 | accepted challenger |
| channel-partner-and-local-marketing | Kiflo | 8% | 0% | 17 | accepted challenger |
| channel-partner-and-local-marketing | xAmplify | 8% | 0% | 13 | accepted challenger |
| channel-partner-and-local-marketing | PartnerStack | 8% | 19% | 16 | accepted challenger |
| channel-partner-and-local-marketing | Unifyr | 8% | 52% | 33 | criticized challenger |
| channel-partner-and-local-marketing | Channeltivity | 6% | 13% | 15 | accepted challenger |
| channel-partner-and-local-marketing | HubSpot | 2% | 9% | 11 | accepted challenger |
| channel-partner-and-local-marketing | Mindmatrix | 2% | 19% | 16 | accepted challenger |
| channel-partner-and-local-marketing | Mailchimp | 2% | 20% | 10 | accepted challenger |
| channel-partner-and-local-marketing | Channelscaler | 2% | 38% | 16 | criticized challenger |
| channel-partner-and-local-marketing | Ansira | 2% | 80% | 10 | criticized challenger |
| channel-partner-and-local-marketing | ActiveCampaign | 0% | 0% | 12 | accepted challenger |
| channel-partner-and-local-marketing | ZINFI | 0% | 75% | 16 | criticized challenger |
| channel-partner-and-local-marketing | Impartner | 0% | 76% | 21 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Tidio | 41% | 2% | 57 | endorsed leader |
| chatbots-and-conversational-ai-for-support | Intercom | 20% | 29% | 51 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Freshdesk | 8% | 0% | 20 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Crisp | 6% | 0% | 18 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Gorgias | 2% | 0% | 14 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Drift | 2% | 67% | 15 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Freshchat | 0% | 0% | 18 | accepted challenger |
| chatbots-and-conversational-ai-for-support | HubSpot Service Hub | 0% | 10% | 10 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Chatbase | 0% | 15% | 13 | accepted challenger |
| chatbots-and-conversational-ai-for-support | ManyChat | 0% | 15% | 13 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Zendesk | 0% | 54% | 28 | criticized challenger |
| community-platforms | Circle | 31% | 13% | 61 | endorsed leader |
| community-platforms | Bettermode | 29% | 16% | 49 | accepted challenger |
| community-platforms | Discourse | 18% | 5% | 41 | accepted challenger |
| community-platforms | Discord | 9% | 41% | 29 | criticized challenger |
| community-platforms | Facebook Groups | 4% | 41% | 17 | criticized challenger |
| community-platforms | Zendesk Community | 2% | 0% | 11 | accepted challenger |
| community-platforms | Slack | 2% | 50% | 20 | criticized challenger |
| community-platforms | Higher Logic Vanilla | 2% | 58% | 19 | criticized challenger |
| community-platforms | Skool | 0% | 11% | 18 | accepted challenger |
| community-platforms | Mighty Networks | 0% | 16% | 37 | accepted challenger |
| community-platforms | Gainsight Customer Communities | 0% | 45% | 11 | criticized challenger |
| community-platforms | Salesforce Experience Cloud | 0% | 70% | 10 | criticized challenger |
| community-platforms | Khoros | 0% | 80% | 15 | criticized challenger |
| consent-and-privacy-management | CookieYes | 48% | 0% | 58 | endorsed leader |
| consent-and-privacy-management | Termly | 12% | 5% | 41 | accepted challenger |
| consent-and-privacy-management | iubenda | 10% | 4% | 25 | accepted challenger |
| consent-and-privacy-management | Cookiebot | 10% | 20% | 46 | accepted challenger |
| consent-and-privacy-management | consentmanager | 6% | 20% | 10 | accepted challenger |
| consent-and-privacy-management | Complianz | 4% | 0% | 22 | accepted challenger |
| consent-and-privacy-management | Osano | 4% | 47% | 32 | criticized challenger |
| consent-and-privacy-management | Enzuzo | 2% | 0% | 23 | accepted challenger |
| consent-and-privacy-management | Usercentrics | 2% | 29% | 17 | criticized challenger |
| consent-and-privacy-management | CookieScript | 0% | 0% | 12 | accepted challenger |
| consent-and-privacy-management | TrustArc | 0% | 83% | 12 | criticized challenger |
| consent-and-privacy-management | OneTrust | 0% | 91% | 34 | criticized challenger |
| content-marketing-platforms | HubSpot Content Hub | 27% | 15% | 40 | accepted challenger |
| content-marketing-platforms | CoSchedule | 18% | 3% | 35 | accepted challenger |
| content-marketing-platforms | Canva | 9% | 0% | 24 | accepted challenger |
| content-marketing-platforms | Buffer | 9% | 3% | 34 | accepted challenger |
| content-marketing-platforms | StoryChief | 5% | 0% | 18 | accepted challenger |
| content-marketing-platforms | Notion | 5% | 0% | 29 | accepted challenger |
| content-marketing-platforms | Mailchimp | 2% | 0% | 10 | accepted challenger |
| content-marketing-platforms | Google Analytics 4 | 0% | 0% | 11 | accepted challenger |
| content-marketing-platforms | Surfer SEO | 0% | 0% | 12 | accepted challenger |
| content-marketing-platforms | Jasper | 0% | 5% | 21 | accepted challenger |
| content-marketing-platforms | Semrush | 0% | 26% | 27 | criticized challenger |
| content-marketing-platforms | Contently | 0% | 83% | 12 | criticized challenger |
| contract-lifecycle-management-and-e-signature | PandaDoc | 47% | 7% | 58 | endorsed leader |
| contract-lifecycle-management-and-e-signature | ContractSafe | 18% | 7% | 44 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Zoho Contracts | 10% | 0% | 16 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Concord | 8% | 0% | 34 | accepted challenger |
| contract-lifecycle-management-and-e-signature | GetAccept | 4% | 0% | 16 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Dropbox Sign | 2% | 0% | 11 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Juro | 2% | 5% | 22 | accepted challenger |
| contract-lifecycle-management-and-e-signature | DocuSign | 2% | 29% | 17 | criticized challenger |
| contract-lifecycle-management-and-e-signature | SpotDraft | 2% | 40% | 10 | criticized challenger |
| contract-lifecycle-management-and-e-signature | ContractWorks | 0% | 7% | 15 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Contractbook | 0% | 12% | 17 | accepted challenger |
| contract-lifecycle-management-and-e-signature | Agiloft | 0% | 71% | 17 | criticized challenger |
| contract-lifecycle-management-and-e-signature | DocuSign CLM | 0% | 71% | 31 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Icertis | 0% | 88% | 16 | criticized challenger |
| contract-lifecycle-management-and-e-signature | Ironclad | 0% | 91% | 32 | criticized challenger |
| conversation-intelligence | Fathom | 40% | 0% | 48 | endorsed leader |
| conversation-intelligence | Fireflies.ai | 25% | 7% | 61 | accepted challenger |
| conversation-intelligence | Avoma | 21% | 4% | 52 | accepted challenger |
| conversation-intelligence | CloudTalk | 4% | 8% | 24 | accepted challenger |
| conversation-intelligence | Otter.ai | 4% | 18% | 34 | accepted challenger |
| conversation-intelligence | Dialpad | 2% | 10% | 20 | accepted challenger |
| conversation-intelligence | Grain | 0% | 0% | 10 | accepted challenger |
| conversation-intelligence | tl;dv | 0% | 0% | 12 | accepted challenger |
| conversation-intelligence | Aircall | 0% | 30% | 10 | criticized challenger |
| conversation-intelligence | Chorus by ZoomInfo | 0% | 83% | 35 | criticized challenger |
| conversation-intelligence | Gong | 0% | 87% | 47 | criticized challenger |
| cpq | PandaDoc | 54% | 0% | 64 | endorsed leader |
| cpq | QuoteWerks | 13% | 0% | 47 | accepted challenger |
| cpq | DealHub | 10% | 9% | 33 | accepted challenger |
| cpq | HubSpot Commerce Hub | 6% | 0% | 39 | accepted challenger |
| cpq | Proposify | 2% | 0% | 21 | accepted challenger |
| cpq | Kickflip | 2% | 7% | 14 | accepted challenger |
| cpq | Conga CPQ | 0% | 60% | 10 | criticized challenger |
| cpq | Salesforce CPQ | 0% | 84% | 45 | criticized challenger |
| cpq | SAP CPQ | 0% | 88% | 17 | criticized challenger |
| cpq | Oracle CPQ | 0% | 93% | 27 | criticized challenger |
| crm | HubSpot CRM | 50% | 12% | 60 | endorsed leader |
| crm | Pipedrive | 22% | 6% | 54 | accepted challenger |
| crm | Zoho CRM | 11% | 15% | 55 | accepted challenger |
| crm | Salesflare | 9% | 0% | 20 | accepted challenger |
| crm | Bigin by Zoho | 4% | 0% | 13 | accepted challenger |
| crm | Less Annoying CRM | 2% | 5% | 19 | accepted challenger |
| crm | EngageBay | 0% | 0% | 10 | accepted challenger |
| crm | Freshsales | 0% | 3% | 36 | accepted challenger |
| crm | Salesforce Sales Cloud | 0% | 76% | 34 | criticized challenger |
| crm | Microsoft Dynamics 365 Sales | 0% | 82% | 11 | criticized challenger |
| crm-data-quality-and-deduplication | Insycle | 30% | 10% | 50 | accepted challenger |
| crm-data-quality-and-deduplication | Cleanlist | 19% | 0% | 36 | accepted challenger |
| crm-data-quality-and-deduplication | Dedupely | 17% | 4% | 28 | accepted challenger |
| crm-data-quality-and-deduplication | Koalify | 13% | 0% | 11 | accepted challenger |
| crm-data-quality-and-deduplication | DataGroomr | 2% | 0% | 12 | accepted challenger |
| crm-data-quality-and-deduplication | Apollo.io | 2% | 25% | 20 | criticized challenger |
| crm-data-quality-and-deduplication | OpenRefine | 2% | 30% | 10 | criticized challenger |
| crm-data-quality-and-deduplication | WinPure Clean & Match | 0% | 9% | 11 | accepted challenger |
| crm-data-quality-and-deduplication | HubSpot Operations Hub | 0% | 10% | 21 | accepted challenger |
| crm-data-quality-and-deduplication | LeadAngel | 0% | 17% | 12 | accepted challenger |
| crm-data-quality-and-deduplication | Cloudingo | 0% | 29% | 17 | criticized challenger |
| crm-data-quality-and-deduplication | DemandTools | 0% | 43% | 37 | criticized challenger |
| crm-data-quality-and-deduplication | ZoomInfo | 0% | 67% | 12 | criticized challenger |
| crm-data-quality-and-deduplication | ZoomInfo Operations | 0% | 69% | 16 | criticized challenger |
| customer-data-platforms | Segment | 39% | 23% | 61 | endorsed leader |
| customer-data-platforms | HubSpot | 18% | 5% | 21 | accepted challenger |
| customer-data-platforms | RudderStack | 16% | 8% | 36 | accepted challenger |
| customer-data-platforms | Brevo | 6% | 0% | 14 | accepted challenger |
| customer-data-platforms | Hightouch | 6% | 17% | 42 | accepted challenger |
| customer-data-platforms | Customer.io | 2% | 0% | 12 | accepted challenger |
| customer-data-platforms | Klaviyo | 2% | 11% | 28 | accepted challenger |
| customer-data-platforms | Salesforce Data Cloud | 0% | 79% | 28 | criticized challenger |
| customer-data-platforms | Tealium | 0% | 80% | 15 | criticized challenger |
| customer-data-platforms | mParticle | 0% | 80% | 10 | criticized challenger |
| customer-data-platforms | Adobe Real-Time CDP | 0% | 96% | 23 | criticized challenger |
| customer-education-and-lms | TalentLMS | 49% | 6% | 52 | endorsed leader |
| customer-education-and-lms | LearnWorlds | 35% | 2% | 49 | endorsed leader |
| customer-education-and-lms | Thinkific | 6% | 4% | 28 | accepted challenger |
| customer-education-and-lms | Teachfloor | 2% | 0% | 12 | accepted challenger |
| customer-education-and-lms | Disco | 2% | 9% | 11 | accepted challenger |
| customer-education-and-lms | LearnUpon | 2% | 50% | 20 | criticized challenger |
| customer-education-and-lms | Teachable | 0% | 8% | 12 | accepted challenger |
| customer-education-and-lms | WorkRamp | 0% | 71% | 14 | criticized challenger |
| customer-education-and-lms | Gainsight Customer Education | 0% | 75% | 12 | criticized challenger |
| customer-education-and-lms | Skilljar | 0% | 78% | 41 | criticized challenger |
| customer-education-and-lms | Thought Industries | 0% | 79% | 19 | criticized challenger |
| customer-education-and-lms | Docebo | 0% | 89% | 35 | criticized challenger |
| customer-feedback-and-surveys | Survicate | 19% | 0% | 34 | accepted challenger |
| customer-feedback-and-surveys | Google Forms | 19% | 6% | 32 | accepted challenger |
| customer-feedback-and-surveys | Typeform | 11% | 25% | 48 | criticized challenger |
| customer-feedback-and-surveys | Retently | 9% | 0% | 10 | accepted challenger |
| customer-feedback-and-surveys | SurveySparrow | 9% | 13% | 23 | accepted challenger |
| customer-feedback-and-surveys | SurveyMonkey | 9% | 31% | 52 | criticized challenger |
| customer-feedback-and-surveys | CustomerGauge | 4% | 36% | 11 | criticized challenger |
| customer-feedback-and-surveys | Zonka Feedback | 2% | 7% | 15 | accepted challenger |
| customer-feedback-and-surveys | Hotjar | 0% | 0% | 22 | accepted challenger |
| customer-feedback-and-surveys | Canny | 0% | 6% | 17 | accepted challenger |
| customer-feedback-and-surveys | Jotform | 0% | 10% | 20 | accepted challenger |
| customer-feedback-and-surveys | AskNicely | 0% | 20% | 10 | accepted challenger |
| customer-feedback-and-surveys | Delighted | 0% | 41% | 17 | criticized challenger |
| customer-feedback-and-surveys | Qualtrics | 0% | 76% | 29 | criticized challenger |
| customer-feedback-and-surveys | Medallia | 0% | 82% | 11 | criticized challenger |
| customer-intelligence-and-data-science | Google Analytics 4 | 19% | 6% | 34 | accepted challenger |
| customer-intelligence-and-data-science | HubSpot | 17% | 0% | 13 | accepted challenger |
| customer-intelligence-and-data-science | Mixpanel | 12% | 8% | 48 | accepted challenger |
| customer-intelligence-and-data-science | PostHog | 10% | 0% | 24 | accepted challenger |
| customer-intelligence-and-data-science | Amplitude | 6% | 31% | 35 | criticized challenger |
| customer-intelligence-and-data-science | Pendo | 2% | 29% | 14 | criticized challenger |
| customer-intelligence-and-data-science | Hotjar | 0% | 0% | 32 | accepted challenger |
| customer-intelligence-and-data-science | Heap | 0% | 42% | 19 | criticized challenger |
| customer-intelligence-and-data-science | Segment | 0% | 46% | 13 | criticized challenger |
| customer-intelligence-and-data-science | Qualtrics | 0% | 73% | 11 | criticized challenger |
| customer-success-platforms | Custify | 55% | 7% | 59 | endorsed leader |
| customer-success-platforms | HubSpot Service Hub | 11% | 2% | 42 | accepted challenger |
| customer-success-platforms | Vitally | 9% | 13% | 46 | accepted challenger |
| customer-success-platforms | Akita | 5% | 6% | 17 | accepted challenger |
| customer-success-platforms | ClientSuccess | 5% | 12% | 40 | accepted challenger |
| customer-success-platforms | ChurnZero | 4% | 54% | 39 | criticized challenger |
| customer-success-platforms | Totango | 2% | 45% | 40 | criticized challenger |
| customer-success-platforms | Planhat | 0% | 63% | 19 | criticized challenger |
| customer-success-platforms | Gainsight | 0% | 100% | 44 | criticized challenger |
| customer-support-helpdesk | Freshdesk | 36% | 3% | 64 | endorsed leader |
| customer-support-helpdesk | Zoho Desk | 26% | 2% | 52 | accepted challenger |
| customer-support-helpdesk | Help Scout | 24% | 4% | 56 | accepted challenger |
| customer-support-helpdesk | HubSpot Service Hub | 4% | 9% | 35 | accepted challenger |
| customer-support-helpdesk | Zendesk | 2% | 65% | 46 | criticized challenger |
| customer-support-helpdesk | Front | 0% | 0% | 16 | accepted challenger |
| customer-support-helpdesk | Hiver | 0% | 0% | 15 | accepted challenger |
| customer-support-helpdesk | Tidio | 0% | 7% | 15 | accepted challenger |
| customer-support-helpdesk | Gorgias | 0% | 32% | 19 | criticized challenger |
| customer-support-helpdesk | Intercom | 0% | 55% | 31 | criticized challenger |
| dashboards-and-data-visualization | Microsoft Power BI | 36% | 6% | 62 | endorsed leader |
| dashboards-and-data-visualization | Looker Studio | 32% | 0% | 59 | endorsed leader |
| dashboards-and-data-visualization | Zoho Analytics | 27% | 0% | 44 | accepted challenger |
| dashboards-and-data-visualization | Metabase | 4% | 4% | 50 | accepted challenger |
| dashboards-and-data-visualization | Tableau | 2% | 60% | 50 | criticized challenger |
| dashboards-and-data-visualization | ThoughtSpot | 0% | 42% | 12 | criticized challenger |
| dashboards-and-data-visualization | Domo | 0% | 67% | 12 | criticized challenger |
| dashboards-and-data-visualization | Looker | 0% | 76% | 21 | criticized challenger |
| data-enrichment | Apollo.io | 76% | 13% | 62 | endorsed leader |
| data-enrichment | Snov.io | 12% | 3% | 30 | accepted challenger |
| data-enrichment | UpLead | 2% | 0% | 16 | accepted challenger |
| data-enrichment | Lusha | 2% | 6% | 48 | accepted challenger |
| data-enrichment | Clay | 2% | 26% | 34 | criticized challenger |
| data-enrichment | Cleanlist | 0% | 0% | 14 | accepted challenger |
| data-enrichment | Hunter | 0% | 0% | 12 | accepted challenger |
| data-enrichment | HubSpot Breeze Intelligence | 0% | 14% | 35 | accepted challenger |
| data-enrichment | Cognism | 0% | 43% | 28 | criticized challenger |
| data-enrichment | ZoomInfo | 0% | 87% | 39 | criticized challenger |
| data-management-platforms | Segment | 16% | 21% | 24 | accepted challenger |
| data-management-platforms | Apollo.io | 12% | 0% | 11 | accepted challenger |
| data-management-platforms | HubSpot | 12% | 11% | 19 | accepted challenger |
| data-management-platforms | RudderStack | 4% | 0% | 12 | accepted challenger |
| data-management-platforms | Hightouch | 2% | 10% | 10 | accepted challenger |
| data-management-platforms | dbt | 0% | 0% | 12 | accepted challenger |
| data-management-platforms | Microsoft Power BI | 0% | 0% | 13 | accepted challenger |
| data-management-platforms | Fivetran | 0% | 0% | 14 | accepted challenger |
| data-management-platforms | Tableau | 0% | 9% | 11 | accepted challenger |
| data-management-platforms | Snowflake | 0% | 19% | 16 | accepted challenger |
| data-management-platforms | BigQuery | 0% | 20% | 10 | accepted challenger |
| data-management-platforms | Salesforce Audience Studio | 0% | 55% | 11 | criticized challenger |
| data-management-platforms | Adobe Audience Manager | 0% | 69% | 13 | criticized challenger |
| data-warehouse-reverse-etl | Hightouch | 39% | 17% | 63 | endorsed leader |
| data-warehouse-reverse-etl | BigQuery | 35% | 8% | 64 | endorsed leader |
| data-warehouse-reverse-etl | Census | 12% | 20% | 60 | accepted challenger |
| data-warehouse-reverse-etl | Snowflake | 4% | 39% | 61 | criticized challenger |
| data-warehouse-reverse-etl | Polytomic | 2% | 13% | 23 | accepted challenger |
| data-warehouse-reverse-etl | RudderStack | 2% | 29% | 24 | criticized challenger |
| data-warehouse-reverse-etl | Airbyte | 1% | 6% | 31 | accepted challenger |
| data-warehouse-reverse-etl | Looker Studio | 0% | 0% | 12 | accepted challenger |
| data-warehouse-reverse-etl | Metabase | 0% | 0% | 12 | accepted challenger |
| data-warehouse-reverse-etl | Hevo | 0% | 8% | 13 | accepted challenger |
| data-warehouse-reverse-etl | dbt | 0% | 9% | 32 | accepted challenger |
| data-warehouse-reverse-etl | Improvado | 0% | 11% | 19 | accepted challenger |
| data-warehouse-reverse-etl | Fivetran | 0% | 26% | 39 | criticized challenger |
| data-warehouse-reverse-etl | PostgreSQL | 0% | 29% | 17 | criticized challenger |
| data-warehouse-reverse-etl | Segment | 0% | 38% | 13 | criticized challenger |
| data-warehouse-reverse-etl | Databricks | 0% | 45% | 20 | criticized challenger |
| data-warehouse-reverse-etl | Amazon Redshift | 0% | 48% | 29 | criticized challenger |
| digital-adoption-and-onboarding | UserGuiding | 44% | 0% | 56 | endorsed leader |
| digital-adoption-and-onboarding | Userpilot | 11% | 11% | 38 | accepted challenger |
| digital-adoption-and-onboarding | HelpHero | 9% | 0% | 17 | accepted challenger |
| digital-adoption-and-onboarding | Appcues | 7% | 18% | 38 | accepted challenger |
| digital-adoption-and-onboarding | Userflow | 6% | 0% | 22 | accepted challenger |
| digital-adoption-and-onboarding | Tango | 6% | 7% | 27 | accepted challenger |
| digital-adoption-and-onboarding | Product Fruits | 4% | 0% | 14 | accepted challenger |
| digital-adoption-and-onboarding | ProductFruits | 4% | 0% | 10 | accepted challenger |
| digital-adoption-and-onboarding | Pendo | 2% | 53% | 34 | criticized challenger |
| digital-adoption-and-onboarding | Hopscotch | 0% | 0% | 13 | accepted challenger |
| digital-adoption-and-onboarding | Chameleon | 0% | 8% | 13 | accepted challenger |
| digital-adoption-and-onboarding | Whatfix | 0% | 79% | 38 | criticized challenger |
| digital-adoption-and-onboarding | Apty | 0% | 92% | 12 | criticized challenger |
| digital-adoption-and-onboarding | WalkMe | 0% | 95% | 39 | criticized challenger |
| digital-asset-management | Filecamp | 27% | 2% | 42 | accepted challenger |
| digital-asset-management | Canto | 24% | 11% | 46 | accepted challenger |
| digital-asset-management | Air | 7% | 14% | 37 | accepted challenger |
| digital-asset-management | Daminion | 4% | 0% | 17 | accepted challenger |
| digital-asset-management | Dash | 4% | 0% | 17 | accepted challenger |
| digital-asset-management | Brandfolder | 4% | 63% | 19 | criticized challenger |
| digital-asset-management | Adobe Experience Manager Assets | 2% | 82% | 11 | criticized challenger |
| digital-asset-management | Cloudinary | 0% | 9% | 11 | accepted challenger |
| digital-asset-management | Pics.io | 0% | 10% | 21 | accepted challenger |
| digital-asset-management | ResourceSpace | 0% | 15% | 13 | accepted challenger |
| digital-asset-management | Bynder | 0% | 66% | 29 | criticized challenger |
| digital-sales-rooms | Aligned | 46% | 7% | 57 | endorsed leader |
| digital-sales-rooms | Flowla | 13% | 0% | 45 | accepted challenger |
| digital-sales-rooms | Trumpet | 13% | 6% | 53 | accepted challenger |
| digital-sales-rooms | HummingDeck | 8% | 0% | 29 | accepted challenger |
| digital-sales-rooms | Dock | 8% | 23% | 39 | accepted challenger |
| digital-sales-rooms | GetAccept | 6% | 32% | 41 | criticized challenger |
| digital-sales-rooms | DealHub | 0% | 55% | 20 | criticized challenger |
| digital-sales-rooms | Highspot | 0% | 95% | 19 | criticized challenger |
| digital-sales-rooms | Seismic | 0% | 95% | 21 | criticized challenger |
| ecommerce-marketing | Klaviyo | 17% | 20% | 41 | accepted challenger |
| ecommerce-marketing | HubSpot Marketing Hub | 17% | 22% | 27 | accepted challenger |
| ecommerce-marketing | ActiveCampaign | 15% | 4% | 27 | accepted challenger |
| ecommerce-marketing | Omnisend | 13% | 6% | 34 | accepted challenger |
| ecommerce-marketing | Shopify | 12% | 18% | 34 | accepted challenger |
| ecommerce-marketing | BigCommerce | 6% | 13% | 23 | accepted challenger |
| ecommerce-marketing | WooCommerce | 6% | 14% | 22 | accepted challenger |
| ecommerce-marketing | Square Online | 4% | 0% | 10 | accepted challenger |
| ecommerce-marketing | Brevo | 2% | 4% | 24 | accepted challenger |
| ecommerce-marketing | Wix | 2% | 18% | 11 | accepted challenger |
| ecommerce-marketing | Mailchimp | 2% | 35% | 34 | criticized challenger |
| ecommerce-marketing | Google Analytics 4 | 0% | 0% | 11 | accepted challenger |
| ecommerce-platforms | Shopify | 33% | 12% | 68 | endorsed leader |
| ecommerce-platforms | BigCommerce | 31% | 7% | 60 | endorsed leader |
| ecommerce-platforms | WooCommerce | 14% | 16% | 61 | accepted challenger |
| ecommerce-platforms | Square Online | 8% | 4% | 24 | accepted challenger |
| ecommerce-platforms | Wix eCommerce | 4% | 36% | 11 | criticized challenger |
| ecommerce-platforms | Ecwid | 0% | 15% | 20 | accepted challenger |
| ecommerce-platforms | Squarespace | 0% | 16% | 19 | accepted challenger |
| ecommerce-platforms | Wix | 0% | 33% | 18 | criticized challenger |
| ecommerce-platforms | Adobe Commerce | 0% | 65% | 17 | criticized challenger |
| email-marketing | ActiveCampaign | 36% | 4% | 53 | endorsed leader |
| email-marketing | Brevo | 14% | 3% | 64 | accepted challenger |
| email-marketing | Sender | 14% | 4% | 24 | accepted challenger |
| email-marketing | MailerLite | 14% | 7% | 46 | accepted challenger |
| email-marketing | HubSpot Marketing Hub | 10% | 21% | 43 | accepted challenger |
| email-marketing | Mailchimp | 6% | 41% | 51 | criticized challenger |
| email-marketing | Moosend | 2% | 0% | 16 | accepted challenger |
| email-marketing | EmailOctopus | 0% | 0% | 10 | accepted challenger |
| email-marketing | Kit | 0% | 8% | 13 | accepted challenger |
| email-marketing | Omnisend | 0% | 10% | 21 | accepted challenger |
| email-marketing | Klaviyo | 0% | 39% | 23 | criticized challenger |
| email-marketing | Constant Contact | 0% | 48% | 25 | criticized challenger |
| email-marketing | GetResponse | 0% | 58% | 12 | criticized challenger |
| email-verification | Bouncer | 33% | 2% | 41 | endorsed leader |
| email-verification | Hunter | 13% | 7% | 41 | accepted challenger |
| email-verification | ZeroBounce | 7% | 13% | 53 | accepted challenger |
| email-verification | Clearout | 4% | 3% | 33 | accepted challenger |
| email-verification | Kickbox | 4% | 4% | 28 | accepted challenger |
| email-verification | EmailListVerify | 4% | 12% | 24 | accepted challenger |
| email-verification | NeverBounce | 4% | 21% | 34 | accepted challenger |
| email-verification | MillionVerifier | 4% | 44% | 16 | criticized challenger |
| email-verification | DeBounce | 2% | 4% | 23 | accepted challenger |
| email-verification | Emailable | 0% | 0% | 25 | accepted challenger |
| experimentation-and-personalization | VWO | 38% | 15% | 52 | endorsed leader |
| experimentation-and-personalization | Mida | 10% | 0% | 19 | accepted challenger |
| experimentation-and-personalization | Mutiny | 10% | 36% | 25 | criticized challenger |
| experimentation-and-personalization | PostHog | 8% | 0% | 22 | accepted challenger |
| experimentation-and-personalization | Convert | 8% | 4% | 26 | accepted challenger |
| experimentation-and-personalization | Convert Experiences | 6% | 0% | 11 | accepted challenger |
| experimentation-and-personalization | Personyze | 2% | 0% | 10 | accepted challenger |
| experimentation-and-personalization | GrowthBook | 2% | 5% | 22 | accepted challenger |
| experimentation-and-personalization | Optimizely CMS | 2% | 75% | 40 | criticized challenger |
| experimentation-and-personalization | Statsig | 0% | 11% | 19 | accepted challenger |
| experimentation-and-personalization | AB Tasty | 0% | 43% | 23 | criticized challenger |
| experimentation-and-personalization | Kameleoon | 0% | 55% | 11 | criticized challenger |
| experimentation-and-personalization | Dynamic Yield | 0% | 70% | 20 | criticized challenger |
| experimentation-and-personalization | Bloomreach | 0% | 91% | 11 | criticized challenger |
| experimentation-and-personalization | Adobe Target | 0% | 92% | 25 | criticized challenger |
| identity-resolution | Segment | 15% | 9% | 35 | accepted challenger |
| identity-resolution | Prospeo | 10% | 0% | 17 | accepted challenger |
| identity-resolution | RB2B | 10% | 0% | 11 | accepted challenger |
| identity-resolution | Leadpipe | 8% | 0% | 11 | accepted challenger |
| identity-resolution | FullContact | 6% | 4% | 27 | accepted challenger |
| identity-resolution | RudderStack | 6% | 8% | 12 | accepted challenger |
| identity-resolution | CustomerLabs 1PD Ops | 4% | 0% | 22 | accepted challenger |
| identity-resolution | HubSpot Breeze Intelligence | 4% | 40% | 15 | criticized challenger |
| identity-resolution | Hightouch | 2% | 9% | 22 | accepted challenger |
| identity-resolution | Retention.com | 0% | 9% | 11 | accepted challenger |
| identity-resolution | Tealium | 0% | 76% | 17 | criticized challenger |
| identity-resolution | mParticle | 0% | 82% | 11 | criticized challenger |
| identity-resolution | Salesforce Data Cloud | 0% | 83% | 12 | criticized challenger |
| identity-resolution | LiveRamp | 0% | 87% | 38 | criticized challenger |
| identity-resolution | Amperity | 0% | 92% | 24 | criticized challenger |
| in-app-messaging-and-customer-communications | OneSignal | 17% | 4% | 27 | accepted challenger |
| in-app-messaging-and-customer-communications | Crisp | 9% | 0% | 13 | accepted challenger |
| in-app-messaging-and-customer-communications | Intercom | 7% | 58% | 52 | criticized challenger |
| in-app-messaging-and-customer-communications | Userpilot | 6% | 22% | 23 | accepted challenger |
| in-app-messaging-and-customer-communications | Gleap | 4% | 0% | 18 | accepted challenger |
| in-app-messaging-and-customer-communications | Product Fruits | 4% | 0% | 11 | accepted challenger |
| in-app-messaging-and-customer-communications | UserGuiding | 4% | 6% | 18 | accepted challenger |
| in-app-messaging-and-customer-communications | Appcues | 4% | 21% | 24 | accepted challenger |
| in-app-messaging-and-customer-communications | CometChat | 2% | 0% | 12 | accepted challenger |
| in-app-messaging-and-customer-communications | Customer.io | 2% | 17% | 12 | accepted challenger |
| in-app-messaging-and-customer-communications | Pendo | 0% | 30% | 10 | criticized challenger |
| in-app-messaging-and-customer-communications | Braze | 0% | 56% | 16 | criticized challenger |
| influencer-platforms | Favikon | 31% | 0% | 19 | endorsed leader |
| influencer-platforms | Modash | 16% | 8% | 36 | accepted challenger |
| influencer-platforms | Elev8or | 12% | 0% | 10 | accepted challenger |
| influencer-platforms | GRIN | 8% | 61% | 33 | criticized challenger |
| influencer-platforms | Afluencer | 6% | 3% | 30 | accepted challenger |
| influencer-platforms | Shopify Collabs | 4% | 4% | 24 | accepted challenger |
| influencer-platforms | Upfluence | 4% | 56% | 25 | criticized challenger |
| influencer-platforms | Aspire | 4% | 78% | 27 | criticized challenger |
| influencer-platforms | Collabstr | 0% | 0% | 17 | accepted challenger |
| influencer-platforms | Heepsy | 0% | 5% | 20 | accepted challenger |
| influencer-platforms | Influencity | 0% | 8% | 12 | accepted challenger |
| influencer-platforms | HypeAuditor | 0% | 11% | 19 | accepted challenger |
| influencer-platforms | CreatorIQ | 0% | 91% | 23 | criticized challenger |
| influencer-platforms | Traackr | 0% | 92% | 13 | criticized challenger |
| knowledge-base-and-self-service | Notion | 38% | 14% | 49 | endorsed leader |
| knowledge-base-and-self-service | Freshdesk | 12% | 7% | 15 | accepted challenger |
| knowledge-base-and-self-service | Help Scout | 10% | 0% | 21 | accepted challenger |
| knowledge-base-and-self-service | Slite | 10% | 4% | 27 | accepted challenger |
| knowledge-base-and-self-service | Zoho Desk | 7% | 0% | 11 | accepted challenger |
| knowledge-base-and-self-service | Confluence | 5% | 39% | 33 | criticized challenger |
| knowledge-base-and-self-service | Slab | 2% | 0% | 30 | accepted challenger |
| knowledge-base-and-self-service | Document360 | 2% | 38% | 34 | criticized challenger |
| knowledge-base-and-self-service | Nuclino | 0% | 0% | 25 | accepted challenger |
| knowledge-base-and-self-service | HelpDocs | 0% | 0% | 21 | accepted challenger |
| knowledge-base-and-self-service | BookStack | 0% | 14% | 14 | accepted challenger |
| knowledge-base-and-self-service | Tettra | 0% | 27% | 26 | criticized challenger |
| knowledge-base-and-self-service | Guru | 0% | 41% | 27 | criticized challenger |
| knowledge-base-and-self-service | Zendesk Guide | 0% | 54% | 13 | criticized challenger |
| knowledge-base-and-self-service | Helpjuice | 0% | 55% | 20 | criticized challenger |
| knowledge-base-and-self-service | Zendesk | 0% | 60% | 10 | criticized challenger |
| landing-pages-and-interactive-content | Leadpages | 26% | 18% | 57 | accepted challenger |
| landing-pages-and-interactive-content | Unbounce | 17% | 28% | 53 | criticized challenger |
| landing-pages-and-interactive-content | Carrd | 13% | 0% | 32 | accepted challenger |
| landing-pages-and-interactive-content | Landingi | 9% | 19% | 32 | accepted challenger |
| landing-pages-and-interactive-content | HubSpot Landing Pages | 8% | 11% | 27 | accepted challenger |
| landing-pages-and-interactive-content | MailerLite | 6% | 8% | 12 | accepted challenger |
| landing-pages-and-interactive-content | Instapage | 2% | 46% | 37 | criticized challenger |
| landing-pages-and-interactive-content | Swipe Pages | 0% | 7% | 15 | accepted challenger |
| landing-pages-and-interactive-content | Webflow | 0% | 10% | 10 | accepted challenger |
| lead-routing-and-management | HubSpot Sales Hub | 26% | 11% | 44 | accepted challenger |
| lead-routing-and-management | HubSpot CRM | 13% | 0% | 10 | accepted challenger |
| lead-routing-and-management | Zoho CRM | 11% | 4% | 26 | accepted challenger |
| lead-routing-and-management | Pipedrive | 9% | 9% | 32 | accepted challenger |
| lead-routing-and-management | Freshsales | 8% | 0% | 16 | accepted challenger |
| lead-routing-and-management | RevenueHero | 8% | 8% | 24 | accepted challenger |
| lead-routing-and-management | Kubaru | 6% | 8% | 13 | accepted challenger |
| lead-routing-and-management | LeadAngel | 4% | 21% | 19 | accepted challenger |
| lead-routing-and-management | Cal.com | 2% | 10% | 10 | accepted challenger |
| lead-routing-and-management | Chili Piper | 2% | 50% | 38 | criticized challenger |
| lead-routing-and-management | Salesforce Lead Assignment Rules | 2% | 63% | 19 | criticized challenger |
| lead-routing-and-management | Distributely | 0% | 0% | 10 | accepted challenger |
| lead-routing-and-management | Default | 0% | 13% | 15 | accepted challenger |
| lead-routing-and-management | LeanData | 0% | 74% | 34 | criticized challenger |
| loyalty-advocacy-and-referrals | Smile.io | 33% | 10% | 41 | endorsed leader |
| loyalty-advocacy-and-referrals | Referral Rock | 30% | 4% | 28 | endorsed leader |
| loyalty-advocacy-and-referrals | Referral Factory | 11% | 0% | 29 | accepted challenger |
| loyalty-advocacy-and-referrals | CustomerGauge | 7% | 18% | 11 | accepted challenger |
| loyalty-advocacy-and-referrals | ReferralCandy | 2% | 26% | 35 | criticized challenger |
| loyalty-advocacy-and-referrals | GrowSurf | 0% | 12% | 16 | accepted challenger |
| loyalty-advocacy-and-referrals | LoyaltyLion | 0% | 32% | 25 | criticized challenger |
| loyalty-advocacy-and-referrals | Yotpo | 0% | 37% | 19 | criticized challenger |
| loyalty-advocacy-and-referrals | Friendbuy | 0% | 38% | 13 | criticized challenger |
| loyalty-advocacy-and-referrals | Ambassador | 0% | 64% | 11 | criticized challenger |
| loyalty-advocacy-and-referrals | Influitive | 0% | 75% | 12 | criticized challenger |
| marketing-automation | ActiveCampaign | 51% | 6% | 66 | endorsed leader |
| marketing-automation | HubSpot Marketing Hub | 25% | 31% | 64 | criticized challenger |
| marketing-automation | Brevo | 15% | 0% | 52 | accepted challenger |
| marketing-automation | MailerLite | 4% | 0% | 19 | accepted challenger |
| marketing-automation | Mailchimp | 2% | 44% | 43 | criticized challenger |
| marketing-automation | Omnisend | 0% | 0% | 15 | accepted challenger |
| marketing-automation | Klaviyo | 0% | 8% | 25 | accepted challenger |
| marketing-automation | Kit | 0% | 8% | 12 | accepted challenger |
| marketing-automation | Salesforce Marketing Cloud Account Engagement | 0% | 67% | 12 | criticized challenger |
| marketing-automation | Adobe Marketo Engage | 0% | 100% | 15 | criticized challenger |
| marketing-cms | Webflow | 47% | 3% | 59 | endorsed leader |
| marketing-cms | WordPress | 35% | 14% | 66 | endorsed leader |
| marketing-cms | HubSpot Content Hub | 8% | 13% | 45 | accepted challenger |
| marketing-cms | Wix | 6% | 41% | 37 | criticized challenger |
| marketing-cms | Squarespace | 4% | 35% | 43 | criticized challenger |
| marketing-cms | Ghost | 0% | 0% | 10 | accepted challenger |
| marketing-cms | Framer | 0% | 10% | 10 | accepted challenger |
| marketing-cms | Sanity | 0% | 30% | 20 | criticized challenger |
| marketing-cms | Contentful | 0% | 46% | 24 | criticized challenger |
| marketing-cms | Shopify | 0% | 50% | 10 | criticized challenger |
| marketing-cms | Drupal | 0% | 83% | 12 | criticized challenger |
| meeting-scheduling | Calendly | 59% | 16% | 69 | endorsed leader |
| meeting-scheduling | HubSpot Meetings | 15% | 5% | 38 | accepted challenger |
| meeting-scheduling | Cal.com | 7% | 6% | 34 | accepted challenger |
| meeting-scheduling | RevenueHero | 6% | 0% | 12 | accepted challenger |
| meeting-scheduling | Chili Piper | 6% | 50% | 30 | criticized challenger |
| meeting-scheduling | Setmore | 2% | 19% | 21 | accepted challenger |
| meeting-scheduling | YouCanBookMe | 0% | 0% | 14 | accepted challenger |
| meeting-scheduling | SavvyCal | 0% | 10% | 20 | accepted challenger |
| meeting-scheduling | Zoho Bookings | 0% | 30% | 10 | criticized challenger |
| meeting-scheduling | Acuity Scheduling | 0% | 35% | 20 | criticized challenger |
| meeting-scheduling | Doodle | 0% | 35% | 17 | criticized challenger |
| mobile-apps | OneSignal | 43% | 0% | 47 | endorsed leader |
| mobile-apps | AppsFlyer | 7% | 29% | 35 | criticized challenger |
| mobile-apps | Textedly | 6% | 0% | 11 | accepted challenger |
| mobile-apps | Google App Campaigns | 4% | 9% | 11 | accepted challenger |
| mobile-apps | Customer.io | 4% | 10% | 10 | accepted challenger |
| mobile-apps | Adjust | 4% | 17% | 24 | accepted challenger |
| mobile-apps | Branch | 2% | 8% | 25 | accepted challenger |
| mobile-apps | Meta Advantage+ App Campaigns | 2% | 27% | 11 | criticized challenger |
| mobile-apps | CleverTap | 2% | 45% | 29 | criticized challenger |
| mobile-apps | Firebase | 0% | 0% | 13 | accepted challenger |
| mobile-apps | AppTweak | 0% | 40% | 10 | criticized challenger |
| mobile-apps | Braze | 0% | 72% | 32 | criticized challenger |
| mobile-marketing-and-push | OneSignal | 59% | 5% | 55 | endorsed leader |
| mobile-marketing-and-push | ActiveCampaign | 7% | 0% | 14 | accepted challenger |
| mobile-marketing-and-push | Omnisend | 6% | 7% | 28 | accepted challenger |
| mobile-marketing-and-push | Klaviyo | 6% | 19% | 21 | accepted challenger |
| mobile-marketing-and-push | Courier | 4% | 0% | 17 | accepted challenger |
| mobile-marketing-and-push | Brevo | 4% | 0% | 13 | accepted challenger |
| mobile-marketing-and-push | SimpleTexting | 4% | 11% | 28 | accepted challenger |
| mobile-marketing-and-push | SlickText | 2% | 0% | 19 | accepted challenger |
| mobile-marketing-and-push | Customer.io | 2% | 9% | 11 | accepted challenger |
| mobile-marketing-and-push | TextMagic | 0% | 0% | 17 | accepted challenger |
| mobile-marketing-and-push | SendPulse | 0% | 0% | 10 | accepted challenger |
| mobile-marketing-and-push | Pushwoosh | 0% | 12% | 16 | accepted challenger |
| mobile-marketing-and-push | EZ Texting | 0% | 25% | 12 | criticized challenger |
| mobile-marketing-and-push | Textedly | 0% | 33% | 12 | criticized challenger |
| mobile-marketing-and-push | Postscript | 0% | 40% | 10 | criticized challenger |
| mobile-marketing-and-push | Twilio Programmable Messaging | 0% | 50% | 20 | criticized challenger |
| mobile-marketing-and-push | Attentive | 0% | 67% | 12 | criticized challenger |
| mobile-marketing-and-push | Braze | 0% | 68% | 19 | criticized challenger |
| mobile-marketing-and-push | Airship | 0% | 70% | 10 | criticized challenger |
| native-and-content-advertising | MGID | 37% | 15% | 52 | endorsed leader |
| native-and-content-advertising | Revcontent | 17% | 18% | 44 | accepted challenger |
| native-and-content-advertising | StackAdapt | 15% | 10% | 30 | accepted challenger |
| native-and-content-advertising | LinkedIn Sponsored Content | 8% | 8% | 12 | accepted challenger |
| native-and-content-advertising | Taboola | 8% | 44% | 62 | criticized challenger |
| native-and-content-advertising | Teads | 4% | 37% | 62 | criticized challenger |
| native-and-content-advertising | Meta Audience Network | 0% | 0% | 11 | accepted challenger |
| native-and-content-advertising | TripleLift | 0% | 50% | 10 | criticized challenger |
| native-and-content-advertising | Nativo | 0% | 60% | 15 | criticized challenger |
| partner-relationship-management | PartnerPortal.io | 47% | 0% | 48 | endorsed leader |
| partner-relationship-management | Kiflo | 35% | 2% | 47 | endorsed leader |
| partner-relationship-management | PartnerStack | 7% | 36% | 42 | criticized challenger |
| partner-relationship-management | Channeltivity | 0% | 5% | 22 | accepted challenger |
| partner-relationship-management | JourneyBee | 0% | 10% | 21 | accepted challenger |
| partner-relationship-management | Pipedrive | 0% | 19% | 16 | accepted challenger |
| partner-relationship-management | impact.com | 0% | 62% | 13 | criticized challenger |
| partner-relationship-management | Channelscaler | 0% | 68% | 19 | criticized challenger |
| partner-relationship-management | Salesforce PRM | 0% | 83% | 29 | criticized challenger |
| partner-relationship-management | Impartner | 0% | 93% | 28 | criticized challenger |
| partner-relationship-management | ZINFI | 0% | 93% | 15 | criticized challenger |
| pr-and-media-monitoring | Brand24 | 31% | 4% | 57 | endorsed leader |
| pr-and-media-monitoring | Semrush AI PR Toolkit | 27% | 5% | 56 | accepted challenger |
| pr-and-media-monitoring | Awario | 20% | 6% | 33 | accepted challenger |
| pr-and-media-monitoring | Mention | 8% | 18% | 45 | accepted challenger |
| pr-and-media-monitoring | Muck Rack | 4% | 50% | 38 | criticized challenger |
| pr-and-media-monitoring | Prezly | 2% | 0% | 12 | accepted challenger |
| pr-and-media-monitoring | Google Alerts | 2% | 6% | 35 | accepted challenger |
| pr-and-media-monitoring | Cision | 2% | 82% | 44 | criticized challenger |
| pr-and-media-monitoring | Talkwalker | 0% | 36% | 11 | criticized challenger |
| pr-and-media-monitoring | Brandwatch | 0% | 71% | 14 | criticized challenger |
| pr-and-media-monitoring | Meltwater | 0% | 87% | 46 | criticized challenger |
| print | Postalytics | 50% | 13% | 60 | endorsed leader |
| print | Click2Mail | 10% | 12% | 34 | accepted challenger |
| print | Lob | 10% | 32% | 53 | criticized challenger |
| print | Stannp | 8% | 0% | 27 | accepted challenger |
| print | Mailjoy | 4% | 0% | 35 | accepted challenger |
| print | PostGrid | 2% | 29% | 28 | criticized challenger |
| print | Sendoso | 2% | 45% | 31 | criticized challenger |
| print | PostcardMania | 0% | 55% | 11 | criticized challenger |
| print | Reachdesk | 0% | 79% | 14 | criticized challenger |
| product-analytics | PostHog | 43% | 0% | 59 | endorsed leader |
| product-analytics | Mixpanel | 34% | 14% | 64 | endorsed leader |
| product-analytics | Amplitude | 8% | 21% | 58 | accepted challenger |
| product-analytics | Pendo | 6% | 30% | 44 | criticized challenger |
| product-analytics | Google Analytics 4 | 4% | 17% | 29 | accepted challenger |
| product-analytics | Heap | 4% | 38% | 45 | criticized challenger |
| product-analytics | Hotjar | 0% | 0% | 15 | accepted challenger |
| product-analytics | Fullstory | 0% | 50% | 16 | criticized challenger |
| programmatic-and-display-advertising | StackAdapt | 32% | 2% | 53 | endorsed leader |
| programmatic-and-display-advertising | AdRoll | 21% | 4% | 28 | accepted challenger |
| programmatic-and-display-advertising | LinkedIn Campaign Manager | 11% | 10% | 21 | accepted challenger |
| programmatic-and-display-advertising | Choozle | 9% | 9% | 23 | accepted challenger |
| programmatic-and-display-advertising | Hey Sid | 4% | 0% | 12 | accepted challenger |
| programmatic-and-display-advertising | Google Ads | 4% | 12% | 17 | accepted challenger |
| programmatic-and-display-advertising | The Trade Desk | 4% | 73% | 48 | criticized challenger |
| programmatic-and-display-advertising | DV360 | 2% | 68% | 28 | criticized challenger |
| programmatic-and-display-advertising | Meta Ads | 0% | 8% | 13 | accepted challenger |
| programmatic-and-display-advertising | Amazon DSP | 0% | 26% | 27 | criticized challenger |
| programmatic-and-display-advertising | Demandbase | 0% | 50% | 10 | criticized challenger |
| programmatic-and-display-advertising | Google Display & Video 360 | 0% | 76% | 17 | criticized challenger |
| proposal-software | PandaDoc | 49% | 12% | 60 | endorsed leader |
| proposal-software | Better Proposals | 13% | 6% | 51 | accepted challenger |
| proposal-software | Proposify | 9% | 12% | 57 | accepted challenger |
| proposal-software | Agiled | 4% | 0% | 13 | accepted challenger |
| proposal-software | Bonsai | 4% | 0% | 18 | accepted challenger |
| proposal-software | Prospero | 4% | 7% | 15 | accepted challenger |
| proposal-software | Qwilr | 2% | 8% | 39 | accepted challenger |
| proposal-software | Proposable | 0% | 0% | 11 | accepted challenger |
| proposal-software | GetAccept | 0% | 20% | 10 | accepted challenger |
| proposal-software | Loopio | 0% | 55% | 11 | criticized challenger |
| referral-and-partner-programs | Referral Rock | 17% | 9% | 32 | accepted challenger |
| referral-and-partner-programs | PartnerStack | 15% | 55% | 20 | criticized challenger |
| referral-and-partner-programs | Smile.io | 11% | 10% | 10 | accepted challenger |
| referral-and-partner-programs | FirstPromoter | 9% | 8% | 13 | accepted challenger |
| referral-and-partner-programs | Referral Factory | 9% | 10% | 30 | accepted challenger |
| referral-and-partner-programs | ReferralCandy | 9% | 15% | 33 | accepted challenger |
| referral-and-partner-programs | InviteReferrals | 2% | 0% | 11 | accepted challenger |
| referral-and-partner-programs | GrowSurf | 2% | 6% | 16 | accepted challenger |
| referral-and-partner-programs | Tapfiliate | 2% | 9% | 11 | accepted challenger |
| referral-and-partner-programs | Viral Loops | 0% | 17% | 12 | accepted challenger |
| referral-and-partner-programs | Friendbuy | 0% | 63% | 19 | criticized challenger |
| referral-and-partner-programs | Talkable | 0% | 90% | 10 | criticized challenger |
| retail-proximity-and-iot-marketing | Google Business Profile | 12% | 0% | 11 | accepted challenger |
| retail-proximity-and-iot-marketing | PlotProjects | 10% | 0% | 13 | accepted challenger |
| retail-proximity-and-iot-marketing | Propulso | 5% | 0% | 15 | accepted challenger |
| retail-proximity-and-iot-marketing | Estimote | 5% | 18% | 17 | accepted challenger |
| retail-proximity-and-iot-marketing | Radar | 2% | 12% | 25 | accepted challenger |
| retail-proximity-and-iot-marketing | Foursquare | 2% | 21% | 19 | accepted challenger |
| retail-proximity-and-iot-marketing | Kontakt.io | 0% | 11% | 19 | accepted challenger |
| revenue-intelligence-and-forecasting | HubSpot Sales Hub | 27% | 0% | 40 | accepted challenger |
| revenue-intelligence-and-forecasting | Pipedrive | 22% | 0% | 16 | accepted challenger |
| revenue-intelligence-and-forecasting | Avoma | 20% | 3% | 30 | accepted challenger |
| revenue-intelligence-and-forecasting | Optifai | 9% | 0% | 17 | accepted challenger |
| revenue-intelligence-and-forecasting | Forecastio | 4% | 0% | 13 | accepted challenger |
| revenue-intelligence-and-forecasting | Oliv | 4% | 0% | 16 | accepted challenger |
| revenue-intelligence-and-forecasting | Clari Copilot | 4% | 81% | 52 | criticized challenger |
| revenue-intelligence-and-forecasting | Revenue Grid | 2% | 9% | 22 | accepted challenger |
| revenue-intelligence-and-forecasting | Gong | 2% | 86% | 49 | criticized challenger |
| revenue-intelligence-and-forecasting | Zoho CRM | 0% | 0% | 10 | accepted challenger |
| revenue-intelligence-and-forecasting | Grain | 0% | 0% | 20 | accepted challenger |
| revenue-intelligence-and-forecasting | tl;dv | 0% | 0% | 18 | accepted challenger |
| revenue-intelligence-and-forecasting | Claap | 0% | 0% | 12 | accepted challenger |
| revenue-intelligence-and-forecasting | People.ai | 0% | 46% | 13 | criticized challenger |
| review-and-reputation-management | NiceJob | 18% | 5% | 40 | accepted challenger |
| review-and-reputation-management | Reviewflowz | 14% | 0% | 19 | accepted challenger |
| review-and-reputation-management | Birdeye | 8% | 62% | 47 | criticized challenger |
| review-and-reputation-management | ReviewTrackers | 4% | 8% | 13 | accepted challenger |
| review-and-reputation-management | BrightLocal | 2% | 0% | 18 | accepted challenger |
| review-and-reputation-management | ReviewGrower | 2% | 0% | 15 | accepted challenger |
| review-and-reputation-management | GatherUp | 2% | 7% | 14 | accepted challenger |
| review-and-reputation-management | REVIEWS.io | 2% | 8% | 12 | accepted challenger |
| review-and-reputation-management | Trustpilot | 0% | 33% | 12 | criticized challenger |
| review-and-reputation-management | Podium | 0% | 56% | 39 | criticized challenger |
| review-and-reputation-management | Reputation | 0% | 69% | 16 | criticized challenger |
| sales-coaching-and-training | Trainual | 18% | 0% | 31 | accepted challenger |
| sales-coaching-and-training | Fathom | 13% | 4% | 23 | accepted challenger |
| sales-coaching-and-training | SalesHood | 9% | 0% | 27 | accepted challenger |
| sales-coaching-and-training | HubSpot Sales Hub | 9% | 5% | 19 | accepted challenger |
| sales-coaching-and-training | TalentLMS | 7% | 0% | 14 | accepted challenger |
| sales-coaching-and-training | Avoma | 7% | 5% | 19 | accepted challenger |
| sales-coaching-and-training | 360Learning | 4% | 0% | 22 | accepted challenger |
| sales-coaching-and-training | Hyperbound | 2% | 0% | 14 | accepted challenger |
| sales-coaching-and-training | MindTickle | 2% | 69% | 32 | criticized challenger |
| sales-coaching-and-training | PitchMonster | 0% | 0% | 15 | accepted challenger |
| sales-coaching-and-training | Spekit | 0% | 0% | 10 | accepted challenger |
| sales-coaching-and-training | Second Nature | 0% | 8% | 12 | accepted challenger |
| sales-coaching-and-training | Fireflies.ai | 0% | 8% | 12 | accepted challenger |
| sales-coaching-and-training | Allego | 0% | 25% | 12 | criticized challenger |
| sales-coaching-and-training | Chorus by ZoomInfo | 0% | 60% | 15 | criticized challenger |
| sales-coaching-and-training | Highspot | 0% | 78% | 18 | criticized challenger |
| sales-coaching-and-training | Seismic | 0% | 82% | 11 | criticized challenger |
| sales-coaching-and-training | Gong | 0% | 86% | 36 | criticized challenger |
| sales-commissions-and-incentive-compensation | QuotaPath | 54% | 5% | 60 | endorsed leader |
| sales-commissions-and-incentive-compensation | Commissionly | 15% | 2% | 43 | accepted challenger |
| sales-commissions-and-incentive-compensation | EasyComp | 6% | 0% | 22 | accepted challenger |
| sales-commissions-and-incentive-compensation | Visdum | 4% | 0% | 25 | accepted challenger |
| sales-commissions-and-incentive-compensation | Sales Cookie | 4% | 0% | 17 | accepted challenger |
| sales-commissions-and-incentive-compensation | Qobra | 4% | 0% | 30 | accepted challenger |
| sales-commissions-and-incentive-compensation | Salesforce Spiff | 4% | 52% | 33 | criticized challenger |
| sales-commissions-and-incentive-compensation | CaptivateIQ | 4% | 68% | 37 | criticized challenger |
| sales-commissions-and-incentive-compensation | Everstage | 2% | 61% | 18 | criticized challenger |
| sales-commissions-and-incentive-compensation | Xactly | 0% | 100% | 23 | criticized challenger |
| sales-dialers-and-calling | CloudTalk | 28% | 3% | 38 | accepted challenger |
| sales-dialers-and-calling | JustCall | 18% | 11% | 44 | accepted challenger |
| sales-dialers-and-calling | Kixie | 16% | 9% | 32 | accepted challenger |
| sales-dialers-and-calling | Allo | 14% | 5% | 22 | accepted challenger |
| sales-dialers-and-calling | Aircall | 6% | 29% | 28 | criticized challenger |
| sales-dialers-and-calling | Aloware | 4% | 13% | 15 | accepted challenger |
| sales-dialers-and-calling | Dialpad | 2% | 18% | 17 | accepted challenger |
| sales-dialers-and-calling | PhoneBurner | 0% | 37% | 30 | criticized challenger |
| sales-dialers-and-calling | Orum | 0% | 67% | 15 | criticized challenger |
| sales-enablement-and-content | HubSpot Sales Hub | 53% | 2% | 51 | endorsed leader |
| sales-enablement-and-content | Pipedrive | 9% | 0% | 18 | accepted challenger |
| sales-enablement-and-content | Dock | 7% | 0% | 25 | accepted challenger |
| sales-enablement-and-content | Guru | 2% | 0% | 17 | accepted challenger |
| sales-enablement-and-content | Paperflite | 2% | 8% | 12 | accepted challenger |
| sales-enablement-and-content | Seismic | 2% | 85% | 48 | criticized challenger |
| sales-enablement-and-content | SalesHood | 0% | 7% | 15 | accepted challenger |
| sales-enablement-and-content | Spekit | 0% | 11% | 18 | accepted challenger |
| sales-enablement-and-content | Allego | 0% | 29% | 17 | criticized challenger |
| sales-enablement-and-content | MindTickle | 0% | 57% | 30 | criticized challenger |
| sales-enablement-and-content | Gong | 0% | 67% | 18 | criticized challenger |
| sales-enablement-and-content | Showpad | 0% | 69% | 29 | criticized challenger |
| sales-enablement-and-content | Highspot | 0% | 88% | 43 | criticized challenger |
| sales-engagement | Apollo.io | 50% | 7% | 59 | endorsed leader |
| sales-engagement | Klenty | 13% | 4% | 23 | accepted challenger |
| sales-engagement | HubSpot Sales Hub | 10% | 4% | 47 | accepted challenger |
| sales-engagement | Mailshake | 6% | 0% | 27 | accepted challenger |
| sales-engagement | Reply.io | 6% | 10% | 29 | accepted challenger |
| sales-engagement | SmartReach.io | 4% | 0% | 10 | accepted challenger |
| sales-engagement | Unify | 4% | 0% | 11 | accepted challenger |
| sales-engagement | Instantly | 2% | 9% | 23 | accepted challenger |
| sales-engagement | Mixmax | 0% | 5% | 40 | accepted challenger |
| sales-engagement | Smartlead | 0% | 6% | 18 | accepted challenger |
| sales-engagement | Lemlist | 0% | 7% | 27 | accepted challenger |
| sales-engagement | Salesloft | 0% | 92% | 48 | criticized challenger |
| sales-engagement | Outreach | 0% | 94% | 47 | criticized challenger |
| sales-intelligence-and-contact-data | Apollo.io | 94% | 9% | 69 | endorsed leader |
| sales-intelligence-and-contact-data | Lusha | 2% | 10% | 63 | accepted challenger |
| sales-intelligence-and-contact-data | Cognism | 2% | 40% | 35 | criticized challenger |
| sales-intelligence-and-contact-data | UpLead | 0% | 3% | 33 | accepted challenger |
| sales-intelligence-and-contact-data | LeadIQ | 0% | 7% | 15 | accepted challenger |
| sales-intelligence-and-contact-data | RocketReach | 0% | 25% | 16 | criticized challenger |
| sales-intelligence-and-contact-data | Seamless.AI | 0% | 53% | 19 | criticized challenger |
| sales-intelligence-and-contact-data | Demandbase | 0% | 75% | 12 | criticized challenger |
| sales-intelligence-and-contact-data | 6sense | 0% | 77% | 13 | criticized challenger |
| sales-intelligence-and-contact-data | ZoomInfo | 0% | 83% | 58 | criticized challenger |
| search-and-social-advertising-platforms | Google Ads | 16% | 4% | 48 | accepted challenger |
| search-and-social-advertising-platforms | Adzooma | 7% | 5% | 20 | accepted challenger |
| search-and-social-advertising-platforms | LinkedIn Campaign Manager | 7% | 13% | 23 | accepted challenger |
| search-and-social-advertising-platforms | Optmyzr | 7% | 13% | 38 | accepted challenger |
| search-and-social-advertising-platforms | AdEspresso | 7% | 19% | 32 | accepted challenger |
| search-and-social-advertising-platforms | Ryze AI | 4% | 0% | 11 | accepted challenger |
| search-and-social-advertising-platforms | Meta Ads | 4% | 7% | 30 | accepted challenger |
| search-and-social-advertising-platforms | Semrush | 2% | 0% | 10 | accepted challenger |
| search-and-social-advertising-platforms | WordStream | 2% | 52% | 23 | criticized challenger |
| search-and-social-advertising-platforms | Opteo | 0% | 14% | 14 | accepted challenger |
| search-and-social-advertising-platforms | Madgicx | 0% | 16% | 19 | accepted challenger |
| search-and-social-advertising-platforms | Marin Software | 0% | 56% | 16 | criticized challenger |
| search-and-social-advertising-platforms | Smartly | 0% | 69% | 13 | criticized challenger |
| search-and-social-advertising-platforms | Skai | 0% | 71% | 17 | criticized challenger |
| seo-content-optimization | Surfer SEO | 23% | 13% | 54 | accepted challenger |
| seo-content-optimization | Semrush | 21% | 33% | 45 | criticized challenger |
| seo-content-optimization | Frase | 15% | 0% | 37 | accepted challenger |
| seo-content-optimization | SE Ranking | 13% | 0% | 39 | accepted challenger |
| seo-content-optimization | NeuronWriter | 8% | 5% | 20 | accepted challenger |
| seo-content-optimization | Ahrefs | 6% | 17% | 41 | accepted challenger |
| seo-content-optimization | Ubersuggest | 6% | 25% | 20 | criticized challenger |
| seo-content-optimization | Clearscope | 4% | 32% | 34 | criticized challenger |
| seo-content-optimization | Mangools | 2% | 0% | 15 | accepted challenger |
| seo-content-optimization | Google Search Console | 0% | 0% | 29 | accepted challenger |
| seo-content-optimization | Google Analytics 4 | 0% | 0% | 14 | accepted challenger |
| seo-content-optimization | Screaming Frog | 0% | 38% | 13 | criticized challenger |
| seo-content-optimization | MarketMuse | 0% | 56% | 16 | criticized challenger |
| social-media-management | Buffer | 35% | 5% | 61 | endorsed leader |
| social-media-management | Vista Social | 7% | 0% | 19 | accepted challenger |
| social-media-management | Zoho Social | 7% | 9% | 35 | accepted challenger |
| social-media-management | Agorapulse | 7% | 24% | 25 | accepted challenger |
| social-media-management | Metricool | 6% | 10% | 31 | accepted challenger |
| social-media-management | Hootsuite | 6% | 64% | 42 | criticized challenger |
| social-media-management | SocialPilot | 4% | 10% | 21 | accepted challenger |
| social-media-management | Sprout Social | 4% | 62% | 40 | criticized challenger |
| social-media-management | Later | 2% | 7% | 29 | accepted challenger |
| social-media-management | Sendible | 2% | 12% | 17 | accepted challenger |
| social-media-management | SocialBee | 0% | 0% | 11 | accepted challenger |
| social-media-management | Sprinklr | 0% | 92% | 12 | criticized challenger |
| tag-management | Google Tag Manager | 98% | 5% | 66 | endorsed leader |
| tag-management | Matomo Tag Manager | 0% | 0% | 31 | accepted challenger |
| tag-management | Piwik PRO Tag Manager | 0% | 0% | 17 | accepted challenger |
| tag-management | Piwik PRO | 0% | 3% | 35 | accepted challenger |
| tag-management | Pixelflow | 0% | 7% | 14 | accepted challenger |
| tag-management | Matomo | 0% | 7% | 14 | accepted challenger |
| tag-management | Segment | 0% | 56% | 34 | criticized challenger |
| tag-management | Adobe Experience Platform Tags | 0% | 72% | 36 | criticized challenger |
| tag-management | Tealium | 0% | 76% | 21 | criticized challenger |
| tag-management | Tealium iQ | 0% | 80% | 25 | criticized challenger |
| territory-and-quota-planning | QuotaPath | 22% | 0% | 26 | accepted challenger |
| territory-and-quota-planning | MapBusinessOnline | 6% | 0% | 20 | accepted challenger |
| territory-and-quota-planning | CaptivateIQ | 6% | 32% | 28 | criticized challenger |
| territory-and-quota-planning | Maptive | 4% | 4% | 27 | accepted challenger |
| territory-and-quota-planning | Badger Maps | 4% | 12% | 26 | accepted challenger |
| territory-and-quota-planning | Pipedrive | 2% | 5% | 19 | accepted challenger |
| territory-and-quota-planning | eSpatial | 2% | 8% | 24 | accepted challenger |
| territory-and-quota-planning | Fullcast | 2% | 40% | 25 | criticized challenger |
| territory-and-quota-planning | Salesforce Maps | 2% | 43% | 23 | criticized challenger |
| territory-and-quota-planning | Spotio | 0% | 18% | 11 | accepted challenger |
| territory-and-quota-planning | Xactly | 0% | 65% | 17 | criticized challenger |
| territory-and-quota-planning | Varicent | 0% | 79% | 19 | criticized challenger |
| territory-and-quota-planning | Anaplan | 0% | 88% | 24 | criticized challenger |
| video-advertising | Meta Ads | 21% | 9% | 33 | accepted challenger |
| video-advertising | YouTube Ads | 17% | 12% | 41 | accepted challenger |
| video-advertising | Vibe.co | 13% | 3% | 31 | accepted challenger |
| video-advertising | LinkedIn Video Ads | 13% | 35% | 20 | criticized challenger |
| video-advertising | TikTok Ads | 8% | 29% | 34 | criticized challenger |
| video-advertising | StackAdapt | 2% | 37% | 19 | criticized challenger |
| video-advertising | MNTN | 2% | 47% | 17 | criticized challenger |
| video-advertising | Roku | 0% | 25% | 12 | criticized challenger |
| video-advertising | The Trade Desk | 0% | 85% | 13 | criticized challenger |
| video-marketing-and-hosting | Wistia | 56% | 9% | 68 | endorsed leader |
| video-marketing-and-hosting | YouTube | 16% | 55% | 51 | criticized challenger |
| video-marketing-and-hosting | Vimeo | 12% | 12% | 64 | accepted challenger |
| video-marketing-and-hosting | SmartVideo | 4% | 0% | 11 | accepted challenger |
| video-marketing-and-hosting | Gumlet | 4% | 6% | 17 | accepted challenger |
| video-marketing-and-hosting | SproutVideo | 2% | 7% | 30 | accepted challenger |
| video-marketing-and-hosting | Vidyard | 2% | 14% | 43 | accepted challenger |
| video-marketing-and-hosting | Bunny Stream | 0% | 25% | 12 | criticized challenger |
| video-marketing-and-hosting | Brightcove | 0% | 69% | 16 | criticized challenger |
| webinar-virtual-events | Demio | 39% | 13% | 53 | endorsed leader |
| webinar-virtual-events | Livestorm | 13% | 8% | 53 | accepted challenger |
| webinar-virtual-events | Zoom Webinars | 13% | 26% | 65 | criticized challenger |
| webinar-virtual-events | WebinarNinja | 11% | 14% | 37 | accepted challenger |
| webinar-virtual-events | WebinarKit | 9% | 9% | 11 | accepted challenger |
| webinar-virtual-events | Zoho Webinar | 7% | 0% | 16 | accepted challenger |
| webinar-virtual-events | EasyWebinar | 2% | 7% | 14 | accepted challenger |
| webinar-virtual-events | ClickMeeting | 2% | 13% | 23 | accepted challenger |
| webinar-virtual-events | WebinarJam | 2% | 42% | 24 | criticized challenger |
| webinar-virtual-events | WebinarGeek | 0% | 0% | 11 | accepted challenger |
| webinar-virtual-events | eWebinar | 0% | 9% | 11 | accepted challenger |
| webinar-virtual-events | Microsoft Teams | 0% | 27% | 11 | criticized challenger |
| webinar-virtual-events | GoTo Webinar | 0% | 46% | 37 | criticized challenger |
| webinar-virtual-events | Webex Webinars | 0% | 50% | 10 | criticized challenger |
| webinar-virtual-events | BigMarker | 0% | 60% | 15 | criticized challenger |
| webinar-virtual-events | ON24 | 0% | 61% | 18 | criticized challenger |
| workflow-automation-and-ipaas | Make | 50% | 8% | 65 | endorsed leader |
| workflow-automation-and-ipaas | Zapier | 37% | 24% | 67 | endorsed leader |
| workflow-automation-and-ipaas | ClickUp | 6% | 5% | 20 | accepted challenger |
| workflow-automation-and-ipaas | Pabbly Connect | 2% | 0% | 13 | accepted challenger |
| workflow-automation-and-ipaas | n8n | 2% | 15% | 53 | accepted challenger |
| workflow-automation-and-ipaas | Workato | 2% | 60% | 20 | criticized challenger |
| workflow-automation-and-ipaas | Microsoft Power Automate | 0% | 21% | 34 | accepted challenger |
| workflow-automation-and-ipaas | Boomi | 0% | 64% | 11 | criticized challenger |

## Treatment of lab-affiliated products by model

Self-preference is only measurable with a control group: how the lab's own model treats its products compared with how every other model treats the same products. Anthropic have no products in the covered categories with enough labels to measure, so nothing is claimed about them.

**OpenAI products** (2 products, 14 labels). Cells are positive/negative/all labels.

| Product | Claude Haiku 4.5 | GPT-5.4 mini | Gemini 3.5 Flash | Perplexity Sonar | Grok 4.1 Fast | Mistral Small | DeepSeek V4 Flash | Llama 4 Maverick | Qwen 3.7 Flash | Kimi K2 | GLM 4.7 FlashX | MiniMax M2.5 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ChatGPT | 0/1/1 |  | 2/0/2 |  |  | 1/2/3 | 2/1/3 | 1/1/2 |  | 1/0/1 |  | 1/0/1 |
| ChatGPT/Claude |  |  | 1/0/1 |  |  |  |  |  |  |  |  |  |

Mean label weight on OpenAI products: GPT-5.4 mini +0.00 over 0 labels; the other 11 models +0.14 over 14 labels. Weights run from +3 (first choice) to -3 (hard negative). A gap under about half a point on this few labels is not a finding.

**Google products** (50 products, 812 labels). Cells are positive/negative/all labels.

| Product | Claude Haiku 4.5 | GPT-5.4 mini | Gemini 3.5 Flash | Perplexity Sonar | Grok 4.1 Fast | Mistral Small | DeepSeek V4 Flash | Llama 4 Maverick | Qwen 3.7 Flash | Kimi K2 | GLM 4.7 FlashX | MiniMax M2.5 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Google Analytics 4 | 8/1/9 | 2/1/3 | 5/2/7 | 8/1/9 | 20/2/22 | 15/0/15 | 19/0/19 | 10/0/10 | 8/0/8 | 16/0/16 | 13/0/13 | 10/0/10 |
| Google Ads | 5/0/5 | 5/0/5 | 6/0/6 | 5/2/7 | 6/2/8 | 10/1/11 | 10/1/11 | 3/0/3 | 4/0/4 | 6/0/6 | 7/1/8 | 8/1/9 |
| Looker Studio | 4/0/4 | 3/0/3 | 6/0/6 | 6/0/6 | 9/0/9 | 7/0/7 | 10/0/10 | 4/0/4 | 9/1/10 | 8/0/8 | 7/0/7 | 8/0/8 |
| BigQuery | 5/0/5 | 5/1/6 | 6/1/7 | 5/1/6 | 8/1/9 | 6/0/6 | 7/1/8 | 1/0/1 | 6/1/7 | 4/2/6 | 7/0/7 | 7/0/7 |
| Google Tag Manager | 5/0/5 | 4/1/5 | 6/0/6 | 4/0/4 | 6/0/6 | 5/1/6 | 6/0/6 | 4/0/4 | 7/0/7 | 6/0/6 | 5/1/6 | 7/0/7 |
| Google Search Console | 1/0/1 |  | 5/0/5 | 4/0/4 | 4/0/4 | 5/0/5 | 6/0/6 | 2/0/2 | 4/0/4 | 4/0/4 | 7/0/7 | 3/0/3 |
| Google Meridian |  | 1/1/2 | 2/1/3 |  | 4/2/6 | 4/0/4 | 2/4/6 | 1/0/1 |  | 3/3/6 | 5/0/5 | 2/0/2 |
| Google Alerts | 1/0/1 |  | 2/0/2 | 3/0/3 | 5/0/5 | 3/0/3 | 5/0/5 | 2/1/3 | 2/0/2 | 4/0/4 | 2/1/3 | 4/0/4 |
| Google Forms | 2/0/2 | 1/0/1 | 2/1/3 | 2/0/2 | 4/0/4 | 4/0/4 | 3/0/3 | 4/0/4 | 1/0/1 | 2/0/2 | 3/0/3 | 2/1/3 |
| Google Business Profile | 2/0/2 | 1/0/1 | 1/0/1 |  | 4/0/4 | 4/0/4 | 3/0/3 | 1/0/1 | 2/0/2 | 4/0/4 | 3/0/3 | 4/0/4 |
| Looker | 1/1/2 | 2/1/3 | 0/2/2 | 1/1/2 | 0/1/1 | 0/1/1 | 1/4/5 | 1/1/2 | 1/1/2 | 1/2/3 | 1/1/2 | 3/1/4 |
| Google Display & Video 360 | 0/2/2 | 0/1/1 | 0/2/2 |  | 1/5/6 | 2/0/2 | 0/2/2 | 1/0/1 | 0/1/1 |  | 0/1/1 | 2/3/5 |
| Google Drive | 0/2/2 |  | 1/1/2 | 0/1/1 | 1/1/2 | 0/1/1 | 1/2/3 | 1/0/1 | 1/0/1 | 1/1/2 | 1/1/2 | 0/1/1 |
| Google App Campaigns |  |  | 1/0/1 | 1/1/2 | 2/0/2 | 1/0/1 | 1/0/1 | 2/0/2 |  |  |  | 2/0/2 |
| Google Display Network | 1/0/1 | 1/0/1 | 0/2/2 | 1/0/1 |  | 0/1/1 | 0/1/1 |  | 1/0/1 | 2/0/2 | 1/0/1 |  |
| Google Keyword Planner |  |  | 1/0/1 |  | 1/0/1 | 1/0/1 | 2/0/2 |  |  |  | 4/0/4 |  |
| Google Meet |  |  | 1/0/1 |  |  | 2/1/3 |  |  | 1/0/1 | 2/0/2 |  |  |
| Google Optimize |  |  | 0/1/1 | 0/1/1 | 1/0/1 | 0/1/1 | 1/1/2 |  |  |  |  | 0/1/1 |
| Google Performance Max |  |  |  |  | 0/1/1 |  | 0/2/2 | 0/1/1 |  | 0/2/2 |  | 0/1/1 |
| Google/YouTube |  | 1/0/1 |  |  | 1/0/1 |  |  | 1/0/1 | 1/0/1 |  | 1/0/1 |  |
| Google Analytics 360 | 0/1/1 |  |  |  |  | 0/1/1 |  |  |  |  | 0/1/1 | 0/1/1 |
| Google Marketing Platform |  |  |  |  | 1/0/1 |  |  |  | 2/1/3 |  |  |  |
| Google Maps |  |  |  |  | 1/0/1 | 1/0/1 | 1/0/1 |  |  |  |  | 0/1/1 |
| Google Calendar | 1/0/1 |  |  |  | 2/0/2 | 1/0/1 |  |  |  |  |  |  |
| Google Trends |  |  |  |  |  |  | 1/0/1 |  |  | 1/0/1 | 1/0/1 |  |
| Google Workspace |  |  | 1/0/1 |  | 1/0/1 | 0/1/1 |  |  |  |  |  |  |
| Google Search Ads 360 |  | 1/1/2 |  |  |  |  |  | 1/0/1 |  |  |  |  |
| Google Local Services Ads |  |  |  |  |  | 1/0/1 | 1/0/1 |  |  | 1/0/1 |  |  |
| Google Calendar Appointment Scheduling |  |  |  |  |  |  | 1/0/1 |  |  | 1/0/1 | 1/0/1 |  |
| Google My Maps |  |  |  |  |  |  | 1/0/1 |  |  | 1/0/1 |  | 0/1/1 |
| YouTube Live |  |  |  |  |  | 0/1/1 |  |  |  | 1/0/1 |  |  |
| Google Play Console |  |  |  |  |  |  | 1/0/1 |  |  | 1/0/1 |  |  |
| Google Ads Smart Campaigns |  | 1/0/1 |  |  |  |  |  |  |  |  | 1/0/1 |  |
| Google Earth Pro |  |  |  |  |  |  |  |  |  | 1/0/1 |  | 1/0/1 |
| Google Sheets/Excel |  |  | 0/1/1 |  | 1/0/1 |  |  |  |  |  |  |  |
| Google Sheets + Explore |  |  |  |  |  | 1/0/1 |  |  |  |  |  | 1/0/1 |
| Google Voice |  |  |  |  |  |  | 1/0/1 |  |  |  |  |  |
| Google LightweightMMM |  |  | 1/0/1 |  |  |  |  |  |  |  |  |  |
| Google Gemini |  |  |  |  |  | 0/1/1 |  |  |  |  |  |  |
| Google Sites |  |  |  |  |  | 0/1/1 |  |  |  |  |  |  |
| Google Shopping | 1/0/1 |  |  |  |  |  |  |  |  |  |  |  |
| Google AdMob |  |  |  |  |  |  |  |  |  |  | 1/0/1 |  |
| Google Demand Gen |  |  | 1/0/1 |  |  |  |  |  |  |  |  |  |
| Google's Performance Max | 0/1/1 |  |  |  |  |  |  |  |  |  |  |  |
| Google Nearby Notifications |  |  |  |  |  |  | 0/1/1 |  |  |  |  |  |
| Google Search |  |  |  |  |  |  |  |  | 1/0/1 |  |  |  |
| Google/YouTube Ads |  |  |  |  |  |  |  |  | 1/0/1 |  |  |  |
| Google Calendar Appointment Scheduler |  |  |  | 1/0/1 |  |  |  |  |  |  |  |  |
| Google Dialogflow |  |  | 0/1/1 |  |  |  |  |  |  |  |  |  |
| Google Chat | 1/0/1 |  |  |  |  |  |  |  |  |  |  |  |

Mean label weight on Google products: Gemini 3.5 Flash +1.08 over 63 labels; the other 11 models +1.49 over 749 labels. Weights run from +3 (first choice) to -3 (hard negative). A gap under about half a point on this few labels is not a finding.

## Discontinued products recommended

Positive labels on products the catalog marks discontinued. A model offering a shut-down product is a retrieval failure worth naming.

- Google LightweightMMM (Deprecated by Google in favor of Meridian.) labeled mention by Gemini 3.5 Flash on the negative prompt in attribution-mmm
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by MiniMax M2.5 on the budget prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Mistral Small on the comparative prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Mistral Small on the budget prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Grok 4.1 Fast on the comparative prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Grok 4.1 Fast on the negative prompt in data-warehouse-reverse-etl

## Normalization

Unresolved, 1306 labels counted under the raw name, for human review:

Stockpress in digital-asset-management (9), Salesforce Starter Suite in crm (4), Zoom Events/Webinars in webinar-virtual-events (4), Meta (Facebook/Instagram) in search-and-social-advertising-platforms (3), Google in mobile-apps (2), Google’s Meridian in attribution-mmm (2), HubSpot's native forecasting in revenue-intelligence-and-forecasting (2), LinkedIn in retail-proximity-and-iot-marketing (2), Outreach AI in ai-sdr-agents (2), Rankscale.ai in ai-visibility-tracking (2), Reclaim AI in meeting-scheduling (2), Zoho in data-management-platforms (2), "High Ticket Closer" (Dan Lok) in sales-coaching-and-training (1), $99 Social in content-marketing-platforms (1), 10to8 (Sign In Scheduling) in meeting-scheduling (1), 11x AI in ai-sdr-agents (1), 11x's Alice in ai-sdr-agents (1), 1ClickReport in data-warehouse-reverse-etl (1), 1GreatCPA in affiliate-and-partner-management (1), 1st Class CPA in affiliate-and-partner-management (1), 1xBet Partners in affiliate-and-partner-management (1), 2X Connect in sales-dialers-and-calling (1), 3Q Video in video-marketing-and-hosting (1), 411 Locals in retail-proximity-and-iot-marketing (1), 7taps in customer-education-and-lms (1), 99 Dollar Social in search-and-social-advertising-platforms (1), AB Tasty / ABsmartly in experimentation-and-personalization (1), ABM by DemandScience in account-based-marketing-platforms (1), ACCESS Newswire in pr-and-media-monitoring (1), ADXL in channel-partner-and-local-marketing (1), AI Search Sensor in ai-visibility-tracking (1), AI Search Watcher in ai-visibility-tracking (1), AI Visibility Score in ai-visibility-tracking (1), AISEO in seo-content-optimization (1), ASO Rocket in mobile-apps (1), ASO Score in mobile-apps (1), ASPR in sales-coaching-and-training (1), AWS CloudFront in video-marketing-and-hosting (1), AcademyOcean in customer-education-and-lms (1), Acadle in customer-education-and-lms (1), Accoil in customer-success-platforms (1), Ackroo in loyalty-advocacy-and-referrals (1), Acronis in data-management-platforms (1), AdBot in search-and-social-advertising-platforms (1), AdCreate in video-advertising (1), AdCritter in programmatic-and-display-advertising (1), AdDaptive Intelligence in account-based-marketing-platforms (1), AdPump in affiliate-and-partner-management (1), AdQuick in programmatic-and-display-advertising (1), AdThumbs in video-advertising (1), AdView in video-advertising (1), Adobe in channel-partner-and-local-marketing (1), Adobe in product-analytics (1), Adobe in retail-proximity-and-iot-marketing (1), Adobe Experience Cloud in channel-partner-and-local-marketing (1), Adobe Experience Cloud in content-marketing-platforms (1), Adobe Experience Cloud in customer-data-platforms (1), Adobe Experience Cloud in ecommerce-marketing (1), Adobe Experience Cloud (Marketo) in ecommerce-marketing (1), Adobe Experience Platform (AEP) Launch in tag-management (1), Adobe InDesign in proposal-software (1), Adobe Real-Time CDP / Customer Journey Analytics in customer-intelligence-and-data-science (1), Adobe Tag Management in tag-management (1), Adomni in programmatic-and-display-advertising (1), AdsGency AI in channel-partner-and-local-marketing (1), Adyen in billing-and-subscription-management (1), Adzooma Free Plan in search-and-social-advertising-platforms (1), AffiliateNetwork.com in affiliate-and-partner-management (1), Affiliatecube CPA in affiliate-and-partner-management (1), Afflytics in affiliate-and-partner-management (1), AgencyAnalytics in search-and-social-advertising-platforms (1), Agentforce Sales (Salesforce) in territory-and-quota-planning (1), Agility in pr-and-media-monitoring (1), Ahrefs Agency in seo-content-optimization (1), Ahrefs Free AI Checker in ai-visibility-tracking (1), Airbridge Core in mobile-apps (1), Aircall AI in conversation-intelligence (1), Akii in ai-visibility-tracking (1), Alberta Beacons and Geofencing Inc. in retail-proximity-and-iot-marketing (1), Algonomy in experimentation-and-personalization (1), Aline in contract-lifecycle-management-and-e-signature (1), Allbound PRM in partner-relationship-management (1), Along in digital-sales-rooms (1), Amatuska LLC in influencer-platforms (1), Amazon Ads / Streaming TV Ads in video-advertising (1), Amazon Ads Console in search-and-social-advertising-platforms (1), Amazon DSP Self-Serve in video-advertising (1), Amazon Prime Video Ads in video-advertising (1), Amazon/marketplace-first selling in ecommerce-marketing (1), Amplitude Web Experimentation in experimentation-and-personalization (1), Analitic Partners in attribution-mmm (1), Analytical Partners in attribution-mmm (1), Angi/HomeAdvisor in lead-routing-and-management (1), Anoox Ads Network in search-and-social-advertising-platforms (1), Answer Monitor in ai-visibility-tracking (1), Answer The Public in seo-content-optimization (1), AnyMeeting in webinar-virtual-events (1), Anyword in seo-content-optimization (1), Apache Uniffle in identity-resolution (1), Apache Unify in customer-intelligence-and-data-science (1), Apideck in workflow-automation-and-ipaas (1), Apollo.io with Jason AI in ai-sdr-agents (1), AppAdvice in mobile-apps (1), AppDrift in mobile-apps (1), AppDrift / Applyra in mobile-apps (1), AppDrift Free Plan in mobile-apps (1), AppLovin Ads in mobile-apps (1), AppNexus in native-and-content-advertising (1), AppTweak Free Keyword Tool in mobile-apps (1), AppVector.io in mobile-apps (1), Appfigures Free Tier in mobile-apps (1), Apple in mobile-apps (1), Apple App Store Connect in mobile-apps (1), Apple Business Connect in retail-proximity-and-iot-marketing (1), Applyra in mobile-apps (1), Appodeal in mobile-apps (1), Appomate in mobile-apps (1), Apptio Nucleus in digital-adoption-and-onboarding (1), Archive.com in influencer-platforms (1), Arobis AI Visibility Checker in ai-visibility-tracking (1), Articulate Storyline in customer-education-and-lms (1), Artisan.co (Ava) in ai-sdr-agents (1), Artwork Flow in digital-asset-management (1), Ascent360 in customer-data-platforms (1), AssetUs in digital-asset-management (1), AudiencePrime in programmatic-and-display-advertising (1), Aurora (IgniteTech) in community-platforms (1), AuthoredUp in influencer-platforms (1), AutoRev AI in ai-sdr-agents (1), Avo in customer-intelligence-and-data-science (1), Avoma RI Add-on in revenue-intelligence-and-forecasting (1), Avoma Scheduler in lead-routing-and-management (1), Avvo in review-and-reputation-management (1), B2B Referral Management in referral-and-partner-programs (1), B2B Rocket in ai-sdr-agents (1), B2B for Shopify in ecommerce-platforms (1), Backblaze in data-management-platforms (1), Background Alert, Inc. in identity-resolution (1), Bardeen in workflow-automation-and-ipaas (1), Bark in content-marketing-platforms (1), Baseline in digital-asset-management (1), BasicDocs in proposal-software (1), Beaconinside in retail-proximity-and-iot-marketing (1), Beacons (beacons.ai) in retail-proximity-and-iot-marketing (1), Beam Engage in mobile-apps (1), Beam.ai in workflow-automation-and-ipaas (1), Belly in loyalty-advocacy-and-referrals (1), Best Version Media (BVM) in retail-proximity-and-iot-marketing (1), BetterCommerce CPQ in cpq (1), BiClaw in dashboards-and-data-visualization (1), BidMind in programmatic-and-display-advertising (1), BigCommerce B2B in ecommerce-platforms (1), Bilt in referral-and-partner-programs (1), Birdeye Social in social-media-management (1), Birdeye's Free AI Visibility Checker in ai-visibility-tracking (1), Birdeye's tool in ai-visibility-tracking (1), BitFree in affiliate-and-partner-management (1), Biteable in video-advertising (1), Bitly Pro Trial in retail-proximity-and-iot-marketing (1), Bitrix24 Sales Coach in sales-coaching-and-training (1), Blasto in programmatic-and-display-advertising (1), BlogSEO in seo-content-optimization (1), BlooTrue in review-and-reputation-management (1), Bluedot / Rezolve in retail-proximity-and-iot-marketing (1), Bluedot Innovation in retail-proximity-and-iot-marketing (1), Bluesky in content-marketing-platforms (1), Bluetooth-native / beacon ecosystem approaches in retail-proximity-and-iot-marketing (1), Bold in billing-and-subscription-management (1), Bold for Shopify in billing-and-subscription-management (1), Boomerangme in loyalty-advocacy-and-referrals (1), Boomi Data Integration in data-warehouse-reverse-etl (1), Botsify in chatbots-and-conversational-ai-for-support (1), Bounti.ai in ai-sdr-agents (1), BrandJet/Trigify in b2b-intent-data (1), BrandOps in ai-visibility-tracking (1), BrandPeek in ai-visibility-tracking (1), BrandRank.ai in ai-visibility-tracking (1), Brandi AI in ai-visibility-tracking (1), Bricks in marketing-cms (1), Brizy in landing-pages-and-interactive-content (1), Bruin in data-warehouse-reverse-etl (1), Bruin CLI in data-warehouse-reverse-etl (1), Bucket in experimentation-and-personalization (1), Buffer AI in search-and-social-advertising-platforms (1), Buffer Free Plan in content-marketing-platforms (1), Buffer/PublishOwl in content-marketing-platforms (1), BusinessWire in pr-and-media-monitoring (1), Butter in webinar-virtual-events (1), BuyAppDownloads.com in mobile-apps (1), BuzzBlender in retail-proximity-and-iot-marketing (1), Bynder / Widen Solutions in digital-asset-management (1), Byword in seo-content-optimization (1), COPEAC in affiliate-and-partner-management (1), Caitlin Bacher / related funnel training in sales-coaching-and-training (1), Calendly Routing Forms in lead-routing-and-management (1), CallRail Conversation Intelligence in conversation-intelligence (1), Canny.io in community-platforms (1), Canva Free Plan in content-marketing-platforms (1), Canva Sites in seo-content-optimization (1), Canvas LMS in customer-education-and-lms (1), CapCut / InShot in ecommerce-marketing (1), CaptiFi in retail-proximity-and-iot-marketing (1), CaptivateIQ Planning-First in territory-and-quota-planning (1), CardPointe/CardConnect in billing-and-subscription-management (1), Cardone Training Technologies (Grant Cardone University) in sales-coaching-and-training (1), Cargo in account-based-marketing-platforms (1), Cashfree Subscriptions in billing-and-subscription-management (1), Casra.ai / Zephyr in attribution-mmm (1), Cassandra.app in attribution-mmm (1), Cassandre in attribution-mmm (1), CeleryHQ in data-warehouse-reverse-etl (1), Celtra in search-and-social-advertising-platforms (1), Centro in programmatic-and-display-advertising (1), Certified Closers in sales-coaching-and-training (1), Chalk in meeting-scheduling (1), Channel Mechanics in partner-relationship-management (1), Channelinsider in partner-relationship-management (1), Channelurize in channel-partner-and-local-marketing (1), Chaskiq in in-app-messaging-and-customer-communications (1), ChatGPT for Google in ai-visibility-tracking (1), CheapMMM in attribution-mmm (1), Checkthat in identity-resolution (1), Cherrington Media / Adam Cherrington programs in sales-coaching-and-training (1), Chilli Partners in affiliate-and-partner-management (1), Chorus.ai / ZoomInfo Conversations in sales-coaching-and-training (1), Chorus.io in sales-enablement-and-content (1), Cisco Community in community-platforms (1), Claspo in experimentation-and-personalization (1), Clavaa in loyalty-advocacy-and-referrals (1), Clay.com in data-enrichment (1), Cleanbox in crm-data-quality-and-deduplication (1), Clearbit Intelligence in data-management-platforms (1), Cleverly in account-based-marketing-platforms (1), ClickDealer in affiliate-and-partner-management (1), ClicksGeek in search-and-social-advertising-platforms (1), Close.com free courses in sales-coaching-and-training (1), Close.io in sales-engagement (1), CloudTalk CI in conversation-intelligence (1), Clover Loyalty in loyalty-advocacy-and-referrals (1), Clutch in review-and-reputation-management (1), CoSchedule Social Calendar in content-marketing-platforms (1), Coffee CDP in data-management-platforms (1), Coginiti in data-management-platforms (1), Coherence in workflow-automation-and-ipaas (1), Commerce Layer in ecommerce-platforms (1), Commisyon.io in sales-commissions-and-incentive-compensation (1), Complaints Board (complaintsboard.com) in review-and-reputation-management (1), Compport in sales-commissions-and-incentive-compensation (1), Concrete5 in marketing-cms (1), Confluent in data-warehouse-reverse-etl (1), Conga Composer/Conga CPQ in proposal-software (1), Conga One in cpq (1), ConnectWise in cpq (1), Connected TV (CTV) in video-advertising (1), Connected TV / OTT (programmatic CTV) in video-advertising (1), Consumer Telegram in in-app-messaging-and-customer-communications (1), ContentCal (now Adobe Express Content Scheduler) in content-marketing-platforms (1), ContentShake AI in content-marketing-platforms (1), Cookie Script in consent-and-privacy-management (1), CookieFirst in consent-and-privacy-management (1), CookiePro in consent-and-privacy-management (1), Cooperate Marketing in channel-partner-and-local-marketing (1), Coorp.io in channel-partner-and-local-marketing (1), Coupa Contracts in contract-lifecycle-management-and-e-signature (1), Craft.co in sales-intelligence-and-contact-data (1), CrashPlan (Code42) in data-management-platforms (1), Creatify in video-advertising (1), Creator in influencer-platforms (1), CreatorIQ/Aspire-like enterprise tools in influencer-platforms (1), Criteo GO in video-advertising (1), Croct in experimentation-and-personalization (1), CustomGPT.ai in customer-feedback-and-surveys (1), Customer.io Data Pipelines (formerly Jitsu) in customer-data-platforms (1), CustomerLabs / Braze-style solutions in identity-resolution (1), CustomerLabs 1PD in identity-resolution (1), CustomerSure in customer-feedback-and-surveys (1), DBSync in workflow-automation-and-ipaas (1), DBeaver Community in data-management-platforms (1), DIY Stack (HubSpot + Canva + Google Workspace) in channel-partner-and-local-marketing (1), DLH.io in data-warehouse-reverse-etl (1), Dan Lok's High Ticket Closer Program in sales-coaching-and-training (1), DashThis in customer-intelligence-and-data-science (1), DashboardFox in dashboards-and-data-visualization (1), Data Dwell Digital Asset Management in digital-asset-management (1), Data.com (Salesforce) in crm-data-quality-and-deduplication (1), Data8 in crm-data-quality-and-deduplication (1), DataChecker Pro in crm-data-quality-and-deduplication (1), DataHub Pro in dashboards-and-data-visualization (1), DataStax in conversation-intelligence (1), Datalytics in attribution-mmm (1), Datawrapper in dashboards-and-data-visualization (1), Datify in affiliate-and-partner-management (1), Day.ai in crm (1), Dealpad in digital-sales-rooms (1), Delve AI in data-management-platforms (1), DemandSense in customer-intelligence-and-data-science (1), Didoo AI in mobile-apps (1), DigiMailer in print (1), Digify in digital-sales-rooms (1), Digital Turbine in mobile-apps (1), Direct WordPress Media Library Uploads in video-marketing-and-hosting (1), Directive Consulting's LinkedIn platforms in influencer-platforms (1), Discourse Basic hosted in community-platforms (1), Discourse Cloud in community-platforms (1), Disso in customer-education-and-lms (1), Distributon Engine in lead-routing-and-management (1), DoNotPay in workflow-automation-and-ipaas (1), Dock.us in sales-coaching-and-training (1), Doctus in crm-data-quality-and-deduplication (1), DocuPost in print (1), Documentum in knowledge-base-and-self-service (1), Docuyond in chatbots-and-conversational-ai-for-support (1), Dripquote in cpq (1), Driven in sales-commissions-and-incentive-compensation (1), Dropbox Professional / Box in digital-asset-management (1), Drry in community-platforms (1), ERPNext in data-management-platforms (1), EWA in affiliate-and-partner-management (1), Echo AI in conversation-intelligence (1), Edu-Cash in affiliate-and-partner-management (1), Edu-Money in affiliate-and-partner-management (1), Email Finder in email-verification (1), Emitrr in mobile-marketing-and-push (1), EngageBay All-in-One Suite in channel-partner-and-local-marketing (1), Enthusem Direct Mail Automation in print (1), EpcEra in affiliate-and-partner-management (1), Epos Now in billing-and-subscription-management (1), Epsilon OneID in customer-data-platforms (1), Esri ArcGIS in territory-and-quota-planning (1), EssayPartner in affiliate-and-partner-management (1), EssayPro in affiliate-and-partner-management (1), Euclid Analytics in retail-proximity-and-iot-marketing (1), Eventbrite in webinar-virtual-events (1), Eventify in webinar-virtual-events (1), Eversign in contract-lifecycle-management-and-e-signature (1), Evoleads in affiliate-and-partner-management (1), Evolist in experimentation-and-personalization (1), Excel/Sheets in dashboards-and-data-visualization (1), Executive AI in sales-coaching-and-training (1), Experian Identity in identity-resolution (1), Experian Identity Solutions in identity-resolution (1), ExpressVPN in billing-and-subscription-management (1), FICO Identity Resolution in identity-resolution (1), FOMO (Social Proof) in loyalty-advocacy-and-referrals (1), Facebook / Google Geofencing in retail-proximity-and-iot-marketing (1), Facebook Bluetooth Beacon / Place Tips in retail-proximity-and-iot-marketing (1), Facebook Business Page in retail-proximity-and-iot-marketing (1), Facebook Reviews in review-and-reputation-management (1), Facebook Watch in video-marketing-and-hosting (1), Facebook/Instagram Insights in customer-intelligence-and-data-science (1), Facebook/Instagram location-based ads in retail-proximity-and-iot-marketing (1), Factiva (by Dow Jones / Thomson Reuters) in pr-and-media-monitoring (1), FactoryJet in ai-sdr-agents (1), Faire in ecommerce-platforms (1), Fairing in attribution-mmm (1), Fathom Analytics in product-analytics (1), Fathom HQ in dashboards-and-data-visualization (1), Featured in pr-and-media-monitoring (1), Feed Flare in affiliate-and-partner-management (1), Feedier in customer-feedback-and-surveys (1), FigPii in experimentation-and-personalization (1), FileDrop Template in sales-commissions-and-incentive-compensation (1), Filestage in digital-asset-management (1), Filestage.io in digital-asset-management (1), Filmora in video-advertising (1), Firebase Realtime Database in in-app-messaging-and-customer-communications (1), FirmRoom in digital-sales-rooms (1), First Answer in ai-visibility-tracking (1), Fiserv (formerly First Data) in loyalty-advocacy-and-referrals (1), FivUpReviews in review-and-reputation-management (1), Fiverr "app marketing" gigs in mobile-apps (1), Fivetran Reverse ETL in data-warehouse-reverse-etl (1), FixAEO in ai-visibility-tracking (1), Flourish in dashboards-and-data-visualization (1), FlowRouter in lead-routing-and-management (1), Fomr in customer-feedback-and-surveys (1), Forecast in revenue-intelligence-and-forecasting (1), Formstack in customer-feedback-and-surveys (1), Forumbee in community-platforms (1), Fosbury in retail-proximity-and-iot-marketing (1), Foursquare Attribution / Foursquare Proximity in retail-proximity-and-iot-marketing (1), Foursquare PlaceIQ in retail-proximity-and-iot-marketing (1), Foursquare Places API in retail-proximity-and-iot-marketing (1), FreJun in sales-dialers-and-calling (1), FreeEmailVerifier sites in email-verification (1), Fresha in meeting-scheduling (1), Freshdesk's KB module in knowledge-base-and-self-service (1), Freshsales Dialer in sales-dialers-and-calling (1), Freshsales Sprout Plan in crm (1), Freshsales/Freshworks CRM in crm (1), Freshworks / Freshsales in lead-routing-and-management (1), Freshworks CRM in crm (1), Full Enrich in crm-data-quality-and-deduplication (1), FullCircl in identity-resolution (1), Fullintel in pr-and-media-monitoring (1), FyneDesk in customer-support-helpdesk (1), GHL (GoHighLevel) in workflow-automation-and-ipaas (1), Gainsight Community in community-platforms (1), Gainsight Customer Communities / Customer Advocacy in loyalty-advocacy-and-referrals (1), Gainsight Pay in sales-commissions-and-incentive-compensation (1), GemPages (Shopify) in landing-pages-and-interactive-content (1), Genesys Cloud in sales-dialers-and-calling (1), Geofli in retail-proximity-and-iot-marketing (1), GetDynamiq in workflow-automation-and-ipaas (1), GetMint in ai-visibility-tracking (1), GetStream Chat in in-app-messaging-and-customer-communications (1), Getgabs in chatbots-and-conversational-ai-for-support (1), Getida in customer-intelligence-and-data-science (1), Giftbit in referral-and-partner-programs (1), Givingli Pro in print (1), Global Payments in billing-and-subscription-management (1), Global Payments / TSYS in loyalty-advocacy-and-referrals (1), GlobeNewswire in pr-and-media-monitoring (1), Gloss Partners in affiliate-and-partner-management (1), Glue in loyalty-advocacy-and-referrals (1), Glue Loyalty in loyalty-advocacy-and-referrals (1), GoMoment in customer-success-platforms (1), Google (YouTube) in video-advertising (1), Google Ad Manager / Ad Manager 360 in search-and-social-advertising-platforms (1), Google Ads / GA4 attribution in attribution-mmm (1), Google Ads Audience Manager in data-management-platforms (1), Google Ads B2B in video-advertising (1), Google Ads Conversion Tracking in attribution-mmm (1), Google Ads Display Network in programmatic-and-display-advertising (1), Google Ads Local in retail-proximity-and-iot-marketing (1), Google Ads Local Services in retail-proximity-and-iot-marketing (1), Google Ads Location Targeting in retail-proximity-and-iot-marketing (1), Google Ads location extensions in retail-proximity-and-iot-marketing (1), Google Ads video campaigns in video-advertising (1), Google Ads with Location Targeting in retail-proximity-and-iot-marketing (1), Google Analytics 4 (GA4) Experiments in experimentation-and-personalization (1), Google Appointments in meeting-scheduling (1), Google Autocomplete in seo-content-optimization (1), Google Business Messages in retail-proximity-and-iot-marketing (1), Google Business Profile Posts in retail-proximity-and-iot-marketing (1), Google Calendar-based booking in meeting-scheduling (1), Google Classroom in customer-education-and-lms (1), Google Discover in native-and-content-advertising (1), Google Display in video-advertising (1), Google Display Network (GDN) via Google Ads in programmatic-and-display-advertising (1), Google Display/Video Network in video-advertising (1), Google Docs + Free Templates in proposal-software (1), Google Docs + Sheets in contract-lifecycle-management-and-e-signature (1), Google Drive / Dropbox Business in channel-partner-and-local-marketing (1), Google Keyword Planner + Trends in seo-content-optimization (1), Google Maps/My Maps in territory-and-quota-planning (1), Google My Business in retail-proximity-and-iot-marketing (1), Google One ID / Google Signals in identity-resolution (1), Google Optimize & Optimize 360 in experimentation-and-personalization (1), Google Search Ads in programmatic-and-display-advertising (1), Google Sheets + Templates in sales-commissions-and-incentive-compensation (1), Google Sheets/Excel Template in territory-and-quota-planning (1), Google Slides in digital-sales-rooms (1), Google Website Builder in seo-content-optimization (1), Google\u2019s Meridian in attribution-mmm (1), Gracker AI in ai-visibility-tracking (1), GradeUs in review-and-reputation-management (1), Granola AI in conversation-intelligence (1), Gratisfaction in loyalty-advocacy-and-referrals (1), Grist in data-management-platforms (1), GrooveFunnels in landing-pages-and-interactive-content (1), GrowMail in print (1), Growbots in sales-engagement (1), Growbots, Inc. in identity-resolution (1), GrowthSurge in loyalty-advocacy-and-referrals (1), GummyDrop in review-and-reputation-management (1), Gupshup in in-app-messaging-and-customer-communications (1), Guzu AI in ai-visibility-tracking (1), HARO in pr-and-media-monitoring (1), HERE Location Services in retail-proximity-and-iot-marketing (1), Halp in customer-support-helpdesk (1), HappySupport in knowledge-base-and-self-service (1), HarborSEO in seo-content-optimization (1), Havanna in consent-and-privacy-management (1), Healthgrades in review-and-reputation-management (1), Heartbeat.chat in community-platforms (1), HelloAirDial in sales-dialers-and-calling (1), HelloReferrals in referral-and-partner-programs (1), Hellora in referral-and-partner-programs (1), Help Center in knowledge-base-and-self-service (1), HelpKit in knowledge-base-and-self-service (1), HelpWise in customer-support-helpdesk (1), HeyReach in account-based-marketing-platforms (1), HeyReach/Smartlead in account-based-marketing-platforms (1), Highly Custom Google Sheets / Excel Templates in sales-commissions-and-incentive-compensation (1), Highrise/Hivebrite in community-platforms (1), Hightouch Free Tier in data-warehouse-reverse-etl (1), Hippo in digital-asset-management (1), Home Depot Pro Referral in referral-and-partner-programs (1), HomeAdvisor / Angi in retail-proximity-and-iot-marketing (1), Homegrown/Spreadsheet Solutions in territory-and-quota-planning (1), Horus Casino Affiliates in affiliate-and-partner-management (1), HubSpots Native v2 Consent Banner in consent-and-privacy-management (1), HubSpot "Documents" Tool in sales-enablement-and-content (1), HubSpot / GA4 native attribution in attribution-mmm (1), HubSpot AEO + free AEO Grader in ai-visibility-tracking (1), HubSpot AEO Grader & AEO in ai-visibility-tracking (1), HubSpot Ads Add-on in search-and-social-advertising-platforms (1), HubSpot Ads Integration in search-and-social-advertising-platforms (1), HubSpot Advertising in search-and-social-advertising-platforms (1), HubSpot Attribution Reporting in attribution-mmm (1), HubSpot Breeze Customer Agent in chatbots-and-conversational-ai-for-support (1), HubSpot Breeze Data Agent in customer-intelligence-and-data-science (1), HubSpot CDP in customer-data-platforms (1), HubSpot CPQ / Commerce Hub in cpq (1), HubSpot CRM Suite in data-management-platforms (1), HubSpot Clearbit Reveal in data-enrichment (1), HubSpot Community in community-platforms (1), HubSpot Connected CPQ & Commerce Hub in cpq (1), HubSpot Content Hub Free or Starter in content-marketing-platforms (1), HubSpot Content Planner in content-marketing-platforms (1), HubSpot Data Quality Tools (Built-in) in crm-data-quality-and-deduplication (1), HubSpot Free / Starter Meeting Scheduler in meeting-scheduling (1), HubSpot Free Plan in content-marketing-platforms (1), HubSpot Influencer in influencer-platforms (1), HubSpot Lead Routing in lead-routing-and-management (1), HubSpot Marketing Hub / CRM in customer-intelligence-and-data-science (1), HubSpot Operations in chatbots-and-conversational-ai-for-support (1), HubSpot Ops Hub in crm-data-quality-and-deduplication (1), HubSpot Quotes / Revenue Hub CPQ in proposal-software (1), HubSpot Revenue / Commerce Hub in cpq (1), HubSpot Sales Hub / Commerce Hub in cpq (1), HubSpot Sales Hub / Revenue tools in revenue-intelligence-and-forecasting (1), HubSpot Starter Customer Platform in email-marketing (1), HubSpot Surveys in customer-feedback-and-surveys (1), HubSpot attribution reports in attribution-mmm (1), HubSpot deduplication in crm-data-quality-and-deduplication (1), HubSpot deduplication tools in crm-data-quality-and-deduplication (1), HubSpot's AEO Tool in ai-visibility-tracking (1), HubSpot's Ad Management Software in search-and-social-advertising-platforms (1), HubSpot's Content Hub / Marketing Hub in content-marketing-platforms (1), HubSpot's Free Tools in pr-and-media-monitoring (1), HubSpot's Meeting Scheduler in meeting-scheduling (1), HubSpot's built-in ad management in search-and-social-advertising-platforms (1), HubSpot's built-in dashboards in dashboards-and-data-visualization (1), HubSpot's built-in duplicate manager in crm-data-quality-and-deduplication (1), HubSpot's built-in quoting in cpq (1), HubSpot's chatbot in chatbots-and-conversational-ai-for-support (1), HubSpot's data quality / duplicate management tools in crm-data-quality-and-deduplication (1), HubSpot's dedupe in crm-data-quality-and-deduplication (1), HubSpot's free CRM in customer-success-platforms (1), HubSpot's free plan in crm (1), HubSpot's native lead routing in lead-routing-and-management (1), HubSpot's routing modules in lead-routing-and-management (1), HubSpot’s Ad Management Tool in search-and-social-advertising-platforms (1), Hunter.io Email Verifier in email-verification (1), Hyperleap AI in chatbots-and-conversational-ai-for-support (1), IBM Cloud Pak for Data / Db2 in data-management-platforms (1), IBM InfoSphere Information Server in crm-data-quality-and-deduplication (1), IBM Sterling in cpq (1), IBM Sterling CPQ in cpq (1), IBM Watson in chatbots-and-conversational-ai-for-support (1), ICF (International Coaching Federation) in sales-coaching-and-training (1), IDrive in data-management-platforms (1), INFUSE in native-and-content-advertising (1), INK AI Writer in seo-content-optimization (1), INK AI Writer / AISEO in content-marketing-platforms (1), INSTREAMATIC in channel-partner-and-local-marketing (1), IWCO Direct in print (1), Idi in customer-intelligence-and-data-science (1), If-So in experimentation-and-personalization (1), IjasApp Physical Web in retail-proximity-and-iot-marketing (1), Image Relay in digital-asset-management (1), Imagetwist in affiliate-and-partner-management (1), Impact Radius in affiliate-and-partner-management (1), ImpressCMS in marketing-cms (1), Incremental Marketing in attribution-mmm (1), Indie App Santa in mobile-apps (1), InfluencerAdvantage.com in influencer-platforms (1), Inguro in referral-and-partner-programs (1), Instabug in customer-feedback-and-surveys (1), Instagram Reels Ads in video-advertising (1), Instant in sales-engagement (1), Instantly Hypergrowth in ai-sdr-agents (1), Intelligems in experimentation-and-personalization (1), IntelligenceBank in digital-asset-management (1), Intercom Education in customer-education-and-lms (1), Intercom Essential in knowledge-base-and-self-service (1), JBarrows Sales Training in sales-coaching-and-training (1), Jampp in mobile-apps (1), Javelin Gridstone in sales-commissions-and-incentive-compensation (1), Jetpack Video in video-marketing-and-hosting (1), Jive in knowledge-base-and-self-service (1), Joomla 3 & 4 in marketing-cms (1), Jotform AI Agents in chatbots-and-conversational-ai-for-support (1), Journeybee CPQ in cpq (1), JournoLink in pr-and-media-monitoring (1), Joy in loyalty-advocacy-and-referrals (1), JumpCloud in identity-resolution (1), JumpFly in search-and-social-advertising-platforms (1), Kadence Blocks in landing-pages-and-interactive-content (1), Keboola in dashboards-and-data-visualization (1), Keeping in customer-support-helpdesk (1), Khoros/Spredfast in community-platforms (1), Kickflip CPQ in cpq (1), Kickoff Labs (Original Editor) in landing-pages-and-interactive-content (1), Kirro in experimentation-and-personalization (1), Klaro (by Telkes) in consent-and-privacy-management (1), Knack in data-management-platforms (1), KnoCommerce in attribution-mmm (1), KnowledgeHound in customer-education-and-lms (1), Kompassify in digital-adoption-and-onboarding (1), Kontainer in digital-asset-management (1), Kylas in revenue-intelligence-and-forecasting (1), Landbot in chatbots-and-conversational-ai-for-support (1), Lately in social-media-management (1), Lative.ai in territory-and-quota-planning (1), LaunchMyStore in ecommerce-platforms (1), Launchdeck in digital-sales-rooms (1), LawVu in contract-lifecycle-management-and-e-signature (1), Lead Prosper in lead-routing-and-management (1), LeadMatch in lead-routing-and-management (1), LeadProsper in lead-routing-and-management (1), LeadSpot in native-and-content-advertising (1), Leadangle in lead-routing-and-management (1), Leadspace CDP in data-management-platforms (1), LearnWorlds Starter plan in customer-education-and-lms (1), LearningsTree in b2b-intent-data (1), Lessie in sales-intelligence-and-contact-data (1), Letterdrop in content-marketing-platforms (1), Liferay in marketing-cms (1), Lightspeed Commerce in ecommerce-platforms (1), Limelight Media in sales-coaching-and-training (1), Lindy AI in workflow-automation-and-ipaas (1), LinkedHelper in sales-engagement (1), LinkedIn in channel-partner-and-local-marketing (1), LinkedIn in influencer-platforms (1), LinkedIn in review-and-reputation-management (1), LinkedIn in video-marketing-and-hosting (1), LinkedIn Ads Platform in mobile-apps (1), LinkedIn Advertising in programmatic-and-display-advertising (1), LinkedIn Company Page in retail-proximity-and-iot-marketing (1), LinkedIn Connected TV (CTV) Ads in video-advertising (1), LinkedIn Local Pages in channel-partner-and-local-marketing (1), LinkedIn Sales Navigator Core in account-based-marketing-platforms (1), LinkedIn geo-targeting in retail-proximity-and-iot-marketing (1), LinkedIn's native Creator Marketplace in influencer-platforms (1), Linktree or Carrd in social-media-management (1), LiteBeacon Proximity Marketing App in retail-proximity-and-iot-marketing (1), Local Small Business Development Centers (SBDCs) in sales-coaching-and-training (1), Localo in review-and-reputation-management (1), Lofty AI in crm-data-quality-and-deduplication (1), Logical Commander in referral-and-partner-programs (1), LokiCMS in marketing-cms (1), Lounjee in community-platforms (1), LoyaltyLoop in review-and-reputation-management (1), Luma in webinar-virtual-events (1), Luna.ai in ai-sdr-agents (1), Luniq in marketing-cms (1), Lusher in marketing-automation (1), Lyceum in marketing-cms (1), MODX in marketing-cms (1), MS Teams in community-platforms (1), MSN.com in video-advertising (1), MSP360 in data-management-platforms (1), Magento 2/Adobe Commerce in ecommerce-platforms (1), MailRush.io in sales-engagement (1), Mailchimp Analytics in customer-intelligence-and-data-science (1), Mailpro in customer-feedback-and-surveys (1), Makeitapp in retail-proximity-and-iot-marketing (1), ManageEngine in knowledge-base-and-self-service (1), Mangools AI Search Grader in ai-visibility-tracking (1), Map Business Online in territory-and-quota-planning (1), MapInfo in territory-and-quota-planning (1), Maptitude Desktop GIS in territory-and-quota-planning (1), Marketo Attribution in attribution-mmm (1), Mastermind.com / Dean Graziosi ecosystem in sales-coaching-and-training (1), Mastodon in content-marketing-platforms (1), MatadorIO in programmatic-and-display-advertising (1), Mayple in content-marketing-platforms (1), MediaWatcher in pr-and-media-monitoring (1), MeetChase AI SDR in ai-sdr-agents (1), MeetRecord in revenue-intelligence-and-forecasting (1), MeetSync in meeting-scheduling (1), Megaphone in landing-pages-and-interactive-content (1), Mendable in chatbots-and-conversational-ai-for-support (1), Mendix in community-platforms (1), Merkury (Merkle) in identity-resolution (1), Merlin in ai-visibility-tracking (1), MessageDesk in mobile-marketing-and-push (1), MessageMind in chatbots-and-conversational-ai-for-support (1), Meta in retail-proximity-and-iot-marketing (1), Meta (FB/IG Reels in video-advertising (1), Meta (FB/IG) in channel-partner-and-local-marketing (1), Meta (Facebook & Instagram) in content-marketing-platforms (1), Meta (Facebook & Instagram) in search-and-social-advertising-platforms (1), Meta (Facebook/Instagram) in content-marketing-platforms (1), Meta Ads Manager / Business Suite in search-and-social-advertising-platforms (1), Meta Conversions API in data-management-platforms (1), Meta Default Attribution in attribution-mmm (1), Meta Events Manager / Custom Audiences in data-management-platforms (1), Meta/Facebook pixels in customer-intelligence-and-data-science (1), Meta/Instagram Reels ads in video-advertising (1), Meta’s Robyn in attribution-mmm (1), Metorik in customer-intelligence-and-data-science (1), Microsoft Access in data-management-platforms (1), Microsoft Advertising (Bing) Audience Network / Search Partners in video-advertising (1), Microsoft Advertising Audience Network in programmatic-and-display-advertising (1), Microsoft Bookings / Google Appointment Scheduler in meeting-scheduling (1), Microsoft CDP in customer-data-platforms (1), Microsoft Dataverse in data-management-platforms (1), Microsoft Dataverse for Teams in data-management-platforms (1), Microsoft Dynamics 365 Partner Engagement in partner-relationship-management (1), Microsoft Excel/Google Sheets + Google Drive/SharePoint in contract-lifecycle-management-and-e-signature (1), Microsoft Fabric / OneLake in data-management-platforms (1), Microsoft Lists in data-management-platforms (1), Microsoft Monetize / Microsoft Invest / Xandr-style enterprise inventory platforms in search-and-social-advertising-platforms (1), Microsoft Outlook in meeting-scheduling (1), Microsoft Teams Essentials in in-app-messaging-and-customer-communications (1), Miller Heiman in sales-coaching-and-training (1), Minted in print (1), MixModeler.com in attribution-mmm (1), MobiLoud in mobile-apps (1), Mobileforce CPQ in cpq (1), Mobionetwork in affiliate-and-partner-management (1), Mobipium in affiliate-and-partner-management (1), Mode Analytics in dashboards-and-data-visualization (1), MoinMoin in marketing-cms (1), Monday.com / Trello free tiers in sales-commissions-and-incentive-compensation (1), Monday.com's Partner Marketing Software in channel-partner-and-local-marketing (1), Movesmethod in sales-coaching-and-training (1), MuleSoft Anypoint in workflow-automation-and-ipaas (1), Multi in conversation-intelligence (1), Multivoven in data-warehouse-reverse-etl (1), Munro Agency in workflow-automation-and-ipaas (1), MyBuilder in content-marketing-platforms (1), NFC Tagify in retail-proximity-and-iot-marketing (1), Nano LMS in sales-enablement-and-content (1), Native CRM Tools in crm-data-quality-and-deduplication (1), NativeAds in affiliate-and-partner-management (1), NeetoCal in meeting-scheduling (1), Neil Patel's platform in seo-content-optimization (1), Nektar.ai in revenue-intelligence-and-forecasting (1), Neo Sites in landing-pages-and-interactive-content (1), Neon/Supabase Postgres in data-warehouse-reverse-etl (1), Netezza in data-warehouse-reverse-etl (1), Network Solutions/Register.com builders in marketing-cms (1), NextUp in lead-routing-and-management (1), Nextadnet in affiliate-and-partner-management (1), Nice SPM in sales-commissions-and-incentive-compensation (1), NightOwl in seo-content-optimization (1), Nimitai / Nimit AI in revenue-intelligence-and-forecasting (1), Ninox in data-management-platforms (1), Norg in ai-visibility-tracking (1), NorthSummit in attribution-mmm (1), Notified Public Relations Solutions in pr-and-media-monitoring (1), Noux in digital-sales-rooms (1), Nuvola in customer-success-platforms (1), OSI Affiliate in affiliate-and-partner-management (1), Officly in meeting-scheduling (1), Olark in in-app-messaging-and-customer-communications (1), OmniSEO in ai-visibility-tracking (1), OnAudience.com Data Management Platform in data-management-platforms (1), OnPlan in revenue-intelligence-and-forecasting (1), OneText in mobile-marketing-and-push (1), Onehub in digital-asset-management (1), Onepage.io in landing-pages-and-interactive-content (1), Onit in contract-lifecycle-management-and-e-signature (1), OpenAI/ChatGPT API in ai-sdr-agents (1), OpenMetadata in data-management-platforms (1), OpenPanel in product-analytics (1), OpenSupports in customer-support-helpdesk (1), OpenText Exstream in print (1), Opineko in review-and-reputation-management (1), OpsRamp in territory-and-quota-planning (1), Optable in data-management-platforms (1), Optimind in digital-adoption-and-onboarding (1), Optimise Media in affiliate-and-partner-management (1), Optimizely Web in experimentation-and-personalization (1), Optimizely Web/Full Stack in experimentation-and-personalization (1), Optimizely/Episerver in marketing-cms (1), Optymyzr in search-and-social-advertising-platforms (1), Oracle in chatbots-and-conversational-ai-for-support (1), Oracle in experimentation-and-personalization (1), Oracle in loyalty-advocacy-and-referrals (1), Oracle Analytics Cloud in dashboards-and-data-visualization (1), Oracle Loyalty in loyalty-advocacy-and-referrals (1), Oracle Partner in channel-partner-and-local-marketing (1), Oracle Procurement Cloud in contract-lifecycle-management-and-e-signature (1), Oracle WebCenter in marketing-cms (1), Ortoo Q-Assign in lead-routing-and-management (1), Osmos in proposal-software (1), Outbound.io in sales-dialers-and-calling (1), Outfunnel in data-warehouse-reverse-etl (1), Outlook Calendar in meeting-scheduling (1), Outreach Sequences in meeting-scheduling (1), PCM Integrations in print (1), PPC Entourage in search-and-social-advertising-platforms (1), PR Underground in pr-and-media-monitoring (1), PRLog / EIN Presswire (free tier) in pr-and-media-monitoring (1), Paage in digital-sales-rooms (1), Pace Ads in search-and-social-advertising-platforms (1), Paige in retail-proximity-and-iot-marketing (1), Pallyy in social-media-management (1), Papercups in in-app-messaging-and-customer-communications (1), Paperform in landing-pages-and-interactive-content (1), PartnerPortal.ai in channel-partner-and-local-marketing (1), Partners-Profits in affiliate-and-partner-management (1), Passive Scaling in workflow-automation-and-ipaas (1), PayDae, Inc. in identity-resolution (1), PayPal Invoicing in billing-and-subscription-management (1), Peasy in customer-intelligence-and-data-science (1), Pencil in video-advertising (1), Peony.ink in digital-sales-rooms (1), Pepperi in ecommerce-marketing (1), Perka in loyalty-advocacy-and-referrals (1), Phenom in referral-and-partner-programs (1), PiSignage in retail-proximity-and-iot-marketing (1), PicaJet in digital-asset-management (1), Pickcel in retail-proximity-and-iot-marketing (1), Pika in billing-and-subscription-management (1), Pipedrive + LeadBooster in lead-routing-and-management (1), Pipedrive + partner add-on in partner-relationship-management (1), Pipedrive CRM in partner-relationship-management (1), Pipedrive Essential in lead-routing-and-management (1), Pipedrive Native Deduplication in crm-data-quality-and-deduplication (1), Pipedrive PRM-style use in partner-relationship-management (1), Pipedrive/HubSpot built-ins in dashboards-and-data-visualization (1), Pipeline in sales-engagement (1), Pipl in data-enrichment (1), PitchMonster.io in sales-coaching-and-training (1), Pixis Visibility in ai-visibility-tracking (1), Plainly in customer-intelligence-and-data-science (1), Plan2Win in territory-and-quota-planning (1), PlanGuru in revenue-intelligence-and-forecasting (1), Platform-Native Analytics (Meta Ads Manager, Google Ads, etc.) in attribution-mmm (1), Plausible Analytics in customer-intelligence-and-data-science (1), Plenti in loyalty-advocacy-and-referrals (1), Polaris in billing-and-subscription-management (1), PolyAI in conversation-intelligence (1), Pontiac Intelligence in programmatic-and-display-advertising (1), Pop Ads in video-advertising (1), PopSQL in data-warehouse-reverse-etl (1), Popl in retail-proximity-and-iot-marketing (1), Postable in print (1), Postal Agent in print (1), Postbeam in social-media-management (1), Power Dialer.ai in sales-dialers-and-calling (1), PowerDIALER in print (1), Praxis Data in data-warehouse-reverse-etl (1), Pressfarm in pr-and-media-monitoring (1), Presto Player in video-marketing-and-hosting (1), Prime360 in identity-resolution (1), Printful in print (1), PrivateCPA in affiliate-and-partner-management (1), ProProfs Live Chat in chatbots-and-conversational-ai-for-support (1), ProProfs WebinarNinja in webinar-virtual-events (1), ProductLogz in customer-feedback-and-surveys (1), Professional Service Ads in video-advertising (1), ProfitWell Metrics in revenue-intelligence-and-forecasting (1), Promolayer in retail-proximity-and-iot-marketing (1), Proof in experimentation-and-personalization (1), Propensity ABM in account-based-marketing-platforms (1), Proposal Kit in proposal-software (1), Proposaly.ai in proposal-software (1), Proprosable in proposal-software (1), ProspectZero in b2b-intent-data (1), Protocol80 in marketing-cms (1), Provisio in sales-commissions-and-incentive-compensation (1), Proxbook in retail-proximity-and-iot-marketing (1), Proximi.io in retail-proximity-and-iot-marketing (1), PyMC Marketing in attribution-mmm (1), Qeryx in search-and-social-advertising-platforms (1), Qlik Talend in crm-data-quality-and-deduplication (1), Qonversion in mobile-apps (1), Querio in dashboards-and-data-visualization (1), Quillbot AI in proposal-software (1), QuotaPath Excel Template in territory-and-quota-planning (1), QuoteCloud in proposal-software (1), RELAYTO AI in sales-enablement-and-content (1), REVE Chat in chatbots-and-conversational-ai-for-support (1), RVLVR in channel-partner-and-local-marketing (1), Radius Networks in retail-proximity-and-iot-marketing (1), RaiseMasters in sales-coaching-and-training (1), Rank Math free tier in seo-content-optimization (1), RankMasters in marketing-cms (1), RankMyApp in mobile-apps (1), Ranklytics in seo-content-optimization (1), Rapidi in workflow-automation-and-ipaas (1), Razorpay Subscriptions in billing-and-subscription-management (1), ReachInbox in ai-sdr-agents (1), ReachWire in pr-and-media-monitoring (1), Reachroller in ai-visibility-tracking (1), Recart in mobile-marketing-and-push (1), Reddit for Business in mobile-apps (1), ReferU2 in referral-and-partner-programs (1), Referly (formerly Push Lap Growth) in referral-and-partner-programs (1), Referral Candy in loyalty-advocacy-and-referrals (1), Referral Hero in referral-and-partner-programs (1), ReferralExchange in referral-and-partner-programs (1), Relay in workflow-automation-and-ipaas (1), Remuner in sales-commissions-and-incentive-compensation (1), ReplyFast in review-and-reputation-management (1), ReviewMeta in ecommerce-marketing (1), Reviews Solved in review-and-reputation-management (1), Riddle in landing-pages-and-interactive-content (1), Rise Up in customer-education-and-lms (1), Rithum (formerly ChannelAdvisor) in channel-partner-and-local-marketing (1), Roadie in attribution-mmm (1), Rocket Fuel in programmatic-and-display-advertising (1), Rocksalt in loyalty-advocacy-and-referrals (1), Roku Ad Platform in video-advertising (1), Ronspot in meeting-scheduling (1), Route4Me in territory-and-quota-planning (1), RouteAPI in lead-routing-and-management (1), Row Zero in dashboards-and-data-visualization (1), Roximity in retail-proximity-and-iot-marketing (1), Royaltie in retail-proximity-and-iot-marketing (1), Royaltie Gems in retail-proximity-and-iot-marketing (1), RudderStack Cloud in data-management-platforms (1), RudderStack Community Edition in data-management-platforms (1), S Loyalty and Rewards Program in loyalty-advocacy-and-referrals (1), SALESmanago in customer-data-platforms (1), SAP in attribution-mmm (1), SAP in contract-lifecycle-management-and-e-signature (1), SAP in customer-intelligence-and-data-science (1), SAP in data-management-platforms (1), SAP in ecommerce-marketing (1), SAP Business One in data-management-platforms (1), SAP IBP in territory-and-quota-planning (1), SAP Sales Performance Management in territory-and-quota-planning (1), SARAL in influencer-platforms (1), SAS Data Management in crm-data-quality-and-deduplication (1), SC Loyalty Rewards (Bold) in loyalty-advocacy-and-referrals (1), SCORE mentors in sales-coaching-and-training (1), SE Ranking's AI Tracker in ai-visibility-tracking (1), SE Ranking's AI Visibility Tracker in ai-visibility-tracking (1), SEOWILL in seo-content-optimization (1), SEObot in seo-content-optimization (1), SEnuke in seo-content-optimization (1), SF Duplicate Check in crm-data-quality-and-deduplication (1), SMF in community-platforms (1), SMS.to in mobile-marketing-and-push (1), SQLite in data-management-platforms (1), Sabio in customer-feedback-and-surveys (1), Sakai in customer-education-and-lms (1), Sales Cloud Einstein / Revenue Intelligence in revenue-intelligence-and-forecasting (1), Sales Genius Coaching in sales-coaching-and-training (1), Sales Tech LLC / Sales Tech Site in sales-coaching-and-training (1), SalesDeveloper.ai in ai-sdr-agents (1), SalesEcho in conversation-intelligence (1), SalesHive in sales-coaching-and-training (1), SalesTools in ai-sdr-agents (1), Salesfam in sales-coaching-and-training (1), Salesforce in ai-sdr-agents (1), Salesforce in content-marketing-platforms (1), Salesforce in dashboards-and-data-visualization (1), Salesforce in proposal-software (1), Salesforce in search-and-social-advertising-platforms (1), Salesforce (Spiff) ICM in sales-commissions-and-incentive-compensation (1), Salesforce Advanced Flow/Apex in lead-routing-and-management (1), Salesforce Advertising Cloud in attribution-mmm (1), Salesforce Assignment Rules + Flows in lead-routing-and-management (1), Salesforce CPQ / Revenue Management in cpq (1), Salesforce Calendar in meeting-scheduling (1), Salesforce Contract Lifecycle Management in contract-lifecycle-management-and-e-signature (1), Salesforce Data Cloud / Marketing Cloud Intelligence in customer-intelligence-and-data-science (1), Salesforce Data Loader in crm-data-quality-and-deduplication (1), Salesforce Datorama in customer-intelligence-and-data-science (1), Salesforce Einstein/AI features in crm-data-quality-and-deduplication (1), Salesforce Experience Cloud / Customer Communities in community-platforms (1), Salesforce Lightning/Sandbox in lead-routing-and-management (1), Salesforce Maps / Territory Planning in territory-and-quota-planning (1), Salesforce Marketing Cloud / Agentforce Marketing in mobile-apps (1), Salesforce Native Flows & Territory Management in lead-routing-and-management (1), Salesforce PRM / Experience Cloud-based setup in partner-relationship-management (1), Salesforce Partner in channel-partner-and-local-marketing (1), Salesforce Revenue Intelligence / Einstein (Agentforce) in revenue-intelligence-and-forecasting (1), Salesforce Sales Cloud / Trailhead in sales-coaching-and-training (1), Salesforce Sales Cloud Forecasting in revenue-intelligence-and-forecasting (1), Salesforce Starter / Sales Cloud in crm (1), Salesforce Starter / Small Business editions in lead-routing-and-management (1), Salesforce Starter Suite in ecommerce-platforms (1), Salesforce's Einstein forecasting in revenue-intelligence-and-forecasting (1), Salesforce's identity resolution / Data 360 in identity-resolution (1), Salesforce's native Duplicate Management in crm-data-quality-and-deduplication (1), Salesforce-Based Proposal Tools in proposal-software (1), Salesforge's Agent Frank in ai-sdr-agents (1), Salesman AI in sales-enablement-and-content (1), Salesroom in digital-sales-rooms (1), Salsify in digital-asset-management (1), Samplicio in customer-feedback-and-surveys (1), ScreenCloud in retail-proximity-and-iot-marketing (1), Scrunch AI Core in ai-visibility-tracking (1), SearchReplace (HubSpot only) in crm-data-quality-and-deduplication (1), Searchable.com in ai-visibility-tracking (1), Second Nature / Cold Call Coach in sales-coaching-and-training (1), SeedProd in landing-pages-and-interactive-content (1), Seeda in attribution-mmm (1), Seek Capital in channel-partner-and-local-marketing (1), Segment (Twilio) with Unify in identity-resolution (1), Segment with Unify in identity-resolution (1), Segmently in data-warehouse-reverse-etl (1), Self-Hosted PostHog in product-analytics (1), Seller Sync Academy in sales-coaching-and-training (1), Semrush AI PR Toolkit / Media Monitoring in pr-and-media-monitoring (1), Semrush Advertising Hub in search-and-social-advertising-platforms (1), Semrush Advertising Toolkit in search-and-social-advertising-platforms (1), Semrush Brand Monitoring in pr-and-media-monitoring (1), SendBlue in mobile-marketing-and-push (1), SendFox in email-marketing (1), SendMails in email-marketing (1), Sendinblue in marketing-automation (1), Sequoia in territory-and-quota-planning (1), ServiceTitan in customer-support-helpdesk (1), Setupad (CPM) in consent-and-privacy-management (1), ShareFile Virtual Data Room in digital-sales-rooms (1), Sherlock in customer-intelligence-and-data-science (1), ShopMy in influencer-platforms (1), Shopify Forums in community-platforms (1), Shopify Hydrogen in ecommerce-platforms (1), Shopify Inbox in in-app-messaging-and-customer-communications (1), Shopify Plus / Shopify with B2B Apps in ecommerce-platforms (1), Shopify Standard Store in landing-pages-and-interactive-content (1), Shopify's built-in tools in ecommerce-marketing (1), Shopify/HubSpot extensions in cpq (1), Shoplift in experimentation-and-personalization (1), Shown in search-and-social-advertising-platforms (1), Showpad eOS in sales-enablement-and-content (1), Sider in ai-visibility-tracking (1), SignWell in proposal-software (1), Signaturely in contract-lifecycle-management-and-e-signature (1), Signaturit in partner-relationship-management (1), Sill in ai-visibility-tracking (1), SimpleRev in sales-commissions-and-incentive-compensation (1), Simpli in programmatic-and-display-advertising (1), Sitejabber Business Suite in community-platforms (1), Sitekit in marketing-cms (1), Skaji in search-and-social-advertising-platforms (1), Skoop Signage in retail-proximity-and-iot-marketing (1), Slack or Discord in community-platforms (1), Small SEO Tools in seo-content-optimization (1), SmartDraw in territory-and-quota-planning (1), Smartsupp in in-app-messaging-and-customer-communications (1), SnapGlyph in retail-proximity-and-iot-marketing (1), Snov.io/Breeze by Clearbit in data-enrichment (1), Snovio in data-enrichment (1), Social Places in review-and-reputation-management (1), Social by IDM in social-media-management (1), SocialNinjas in review-and-reputation-management (1), SocialOomph in search-and-social-advertising-platforms (1), SoftwareAdvice in data-management-platforms (1), SourceLoop in attribution-mmm (1), Sourcetable in territory-and-quota-planning (1), Sovrn Commerce (formerly VigLink) in affiliate-and-partner-management (1), Spark in territory-and-quota-planning (1), Spectra in landing-pages-and-interactive-content (1), Spinify in territory-and-quota-planning (1), Spotify Ad Studio in video-advertising (1), Spotify Video/Audio Ads in video-advertising (1), Spreadsheets + UTM Tracking in attribution-mmm (1), Sprout Social's Tagger in influencer-platforms (1), Spur in chatbots-and-conversational-ai-for-support (1), Squadata in data-management-platforms (1), Square Billing in billing-and-subscription-management (1), Square Rewards in loyalty-advocacy-and-referrals (1), Squarespace Ecommerce in ecommerce-marketing (1), Squirrels AI in ai-sdr-agents (1), Stackfield in loyalty-advocacy-and-referrals (1), Stackla in loyalty-advocacy-and-referrals (1), Stamina.io in ai-sdr-agents (1), Standard Microsoft Word in proposal-software (1), Standard WhatsApp in in-app-messaging-and-customer-communications (1), Statamic in marketing-cms (1), Statusbrew in social-media-management (1), Staxx in knowledge-base-and-self-service (1), SteelBrick (Salesforce CPQ) in cpq (1), Storenvy in ecommerce-platforms (1), Stripe Invoicing in billing-and-subscription-management (1), SundaySky in video-advertising (1), Super Affiliate System Platinum in sales-coaching-and-training (1), Superjoin in revenue-intelligence-and-forecasting (1), Supermetrics Sync in data-warehouse-reverse-etl (1), Suptask in customer-support-helpdesk (1), Surfeo in ai-visibility-tracking (1), Surfer SEO + AI Tracker in ai-visibility-tracking (1), SurveyBoss.com / Survey.com in customer-feedback-and-surveys (1), SurveyKiwi in customer-feedback-and-surveys (1), Surveypal in customer-feedback-and-surveys (1), Sweep in crm-data-quality-and-deduplication (1), Swydo in search-and-social-advertising-platforms (1), SyncApps in workflow-automation-and-ipaas (1), System.io in customer-education-and-lms (1), TXTImpact in mobile-marketing-and-push (1), Tableau Creator in dashboards-and-data-visualization (1), Tact.ai in conversation-intelligence (1), Talend Cloud in crm-data-quality-and-deduplication (1), Talend Data Fabric in data-management-platforms (1), Talkdesk AI in conversation-intelligence (1), Tally Forms in customer-feedback-and-surveys (1), TapTrack in retail-proximity-and-iot-marketing (1), Taptica in mobile-apps (1), Targeleon in affiliate-and-partner-management (1), Tealium UI in tag-management (1), TeamDesk in data-management-platforms (1), Teradata VantageCloud in data-warehouse-reverse-etl (1), TerraMap in territory-and-quota-planning (1), TextEmAll in mobile-marketing-and-push (1), Texta.ai in seo-content-optimization (1), Textpattern in marketing-cms (1), The Affiliati Network in affiliate-and-partner-management (1), The Direct Mail / Direct Mail Manager in print (1), The Direct Mail Manager in print (1), The Mailer in print (1), The Sales Agency in sales-coaching-and-training (1), The Sales Gravy Podcast in sales-coaching-and-training (1), ThriveDesk in in-app-messaging-and-customer-communications (1), Thumber Academy in sales-coaching-and-training (1), Tie in identity-resolution (1), TikTok Ads Manager and Promote in channel-partner-and-local-marketing (1), TikTok Promote in search-and-social-advertising-platforms (1), TimeTrade in meeting-scheduling (1), TinaMind in ai-visibility-tracking (1), TinyAffiliate in affiliate-and-partner-management (1), Toki in loyalty-advocacy-and-referrals (1), Tony Robbins Business Mastery Program in sales-coaching-and-training (1), Topify in ai-visibility-tracking (1), Toplyne in sales-commissions-and-incentive-compensation (1), Torchlite in channel-partner-and-local-marketing (1), Totango Free Tier in customer-success-platforms (1), Totango Spark in customer-success-platforms (1), Totango [Starter] in customer-success-platforms (1), Traackz in influencer-platforms (1), Trade Desk + Bombora/6sense in programmatic-and-display-advertising (1), Traditional SQL Server + On-Prem Solutions in data-warehouse-reverse-etl (1), Traditional TV Advertising in video-advertising (1), Treasure in data-management-platforms (1), TrendHero in influencer-platforms (1), Tribe.so in community-platforms (1), Tribes in community-platforms (1), TrustPilot Boost in review-and-reputation-management (1), TubeMogul (now part of Adobe Advertising Cloud) in video-marketing-and-hosting (1), Turso in data-management-platforms (1), Twilio in conversation-intelligence (1), Twilio in sales-dialers-and-calling (1), Twitch Ads in video-advertising (1), Twitter Spaces in community-platforms (1), Twitter/X in influencer-platforms (1), Twixor in chatbots-and-conversational-ai-for-support (1), Typebot in chatbots-and-conversational-ai-for-support (1), Typemill in knowledge-base-and-self-service (1), UVdesk in customer-support-helpdesk (1), Ubme in retail-proximity-and-iot-marketing (1), Udemy Sales Courses in sales-coaching-and-training (1), Ultra Affiliates in affiliate-and-partner-management (1), Umbraco 8 in marketing-cms (1), UniBee in billing-and-subscription-management (1), Unified.to in workflow-automation-and-ipaas (1), Univid in webinar-virtual-events (1), Untitled DSP in programmatic-and-display-advertising (1), UpGrow.com in influencer-platforms (1), UpLead LLC in identity-resolution (1), Upgrow in influencer-platforms (1), Upmetrics in revenue-intelligence-and-forecasting (1), UserJot in customer-feedback-and-surveys (1), UserReport in customer-feedback-and-surveys (1), Userlike in in-app-messaging-and-customer-communications (1), Vainu in account-based-marketing-platforms (1), Validto in email-verification (1), Vapi in conversation-intelligence (1), Veeva Systems (Territory Management) in territory-and-quota-planning (1), Vena Solutions Excel Template in sales-commissions-and-incentive-compensation (1), VidMob in video-advertising (1), Videoslots Affiliates in affiliate-and-partner-management (1), Vistar Media in programmatic-and-display-advertising (1), Visual SP (formerly WalkMe for Startups) in digital-adoption-and-onboarding (1), VitaMail in email-verification (1), Vivian in customer-success-platforms (1), VivifyScr in customer-success-platforms (1), Voiceflow in chatbots-and-conversational-ai-for-support (1), Voicent in sales-dialers-and-calling (1), VoilaNorbert in email-verification (1), Vonage Business Communications in conversation-intelligence (1), WP-Script in affiliate-and-partner-management (1), Walmart Connect in programmatic-and-display-advertising (1), Walnut in sales-enablement-and-content (1), Wati in chatbots-and-conversational-ai-for-support (1), Wave Connect in retail-proximity-and-iot-marketing (1), WebPT in territory-and-quota-planning (1), Webinar Geek in webinar-virtual-events (1), Website Toolbox in community-platforms (1), Well-Oiled Operations in sales-coaching-and-training (1), Wevion in search-and-social-advertising-platforms (1), Whats-OUT! in retail-proximity-and-iot-marketing (1), Whats-out! in retail-proximity-and-iot-marketing (1), WhatsApp Business API in in-app-messaging-and-customer-communications (1), Whereby in webinar-virtual-events (1), Wholesale Club in ecommerce-platforms (1), Wholesale Suite in ecommerce-platforms (1), Wholesale for WooCommerce in ecommerce-platforms (1), Widget-Chat in chatbots-and-conversational-ai-for-support (1), Wix Studio / Wix Business in ecommerce-platforms (1), Wizard in crm-data-quality-and-deduplication (1), WooBoard/WooCommerce plugins in community-platforms (1), WooCommerce + B2B Plugins in ecommerce-platforms (1), WooCommerce Wholesale Suite in ecommerce-platforms (1), WorQ in lead-routing-and-management (1), WordPress + OptimizePress/Elementor in landing-pages-and-interactive-content (1), WordPress configurations (LearnDash) in customer-education-and-lms (1), WordPress with certain plugins in landing-pages-and-interactive-content (1), WordPress with third-party Knowledge Base plugins in knowledge-base-and-self-service (1), WordPress.com Personal in marketing-cms (1), WordStream Free Tools in search-and-social-advertising-platforms (1), Wyapy in customer-intelligence-and-data-science (1), X (formerly Twitter) Ads in search-and-social-advertising-platforms (1), Xactly Incent Core in sales-commissions-and-incentive-compensation (1), Xappex in territory-and-quota-planning (1), XnView MP in digital-asset-management (1), Xodo Sign in contract-lifecycle-management-and-e-signature (1), Yahoo Finance in video-advertising (1), Yahoo! Stores in ecommerce-platforms (1), Yodle in retail-proximity-and-iot-marketing (1), Yotpo SMS in mobile-marketing-and-push (1), Yottly in tag-management (1), YouTube In-Feed / Shorts Ads in video-advertising (1), YouTube/Google in video-advertising (1), Yuko in loyalty-advocacy-and-referrals (1), YumYumVideo in video-advertising (1), Zappi in community-platforms (1), Zappi/Qualtrics Communities in community-platforms (1), Zara (Stamina) in ai-sdr-agents (1), Zeda.io in customer-feedback-and-surveys (1), Zendesk CX in customer-feedback-and-surveys (1), Zendesk Chat in chatbots-and-conversational-ai-for-support (1), Zendesk Community/Gather in community-platforms (1), Zendesk Guide/Suite in knowledge-base-and-self-service (1), Zendesk Help Center in knowledge-base-and-self-service (1), Zendesk Messaging in in-app-messaging-and-customer-communications (1), Zeno.ai in attribution-mmm (1), Zillow referral programs in referral-and-partner-programs (1), Zingg.ai in identity-resolution (1), Zoho in chatbots-and-conversational-ai-for-support (1), Zoho in social-media-management (1), Zoho Billing/Subscriptions in billing-and-subscription-management (1), Zoho CRM Free Edition in crm (1), Zoho CRM Free Edition in data-management-platforms (1), Zoho CRM Quoting in cpq (1), Zoho Commerce in ecommerce-platforms (1), Zoho Dataworks in data-management-platforms (1), Zoho Landing Pages in landing-pages-and-interactive-content (1), Zoho Marketplace in partner-relationship-management (1), Zoho QuoteBuilder in cpq (1), Zoho Quotes in cpq (1), Zoho Sales Insights in sales-engagement (1), Zoho Subscriptions/Billing in billing-and-subscription-management (1), Zoody in data-warehouse-reverse-etl (1), Zoom Pro + Webinars in webinar-virtual-events (1), Zoom Revenue Accelerator / Zoom Conversation Intelligence in conversation-intelligence (1), Zoom Webinar add-on in webinar-virtual-events (1), ZoomInfo Maps in territory-and-quota-planning (1), ZoomInfo Marketing/Lite in account-based-marketing-platforms (1), ZoomInfo's Pipeline in territory-and-quota-planning (1), ZoomInfo’s Chorus in conversation-intelligence (1), Zutrix in seo-content-optimization (1), Zwift/PlotProjects in retail-proximity-and-iot-marketing (1), adsy.tech in native-and-content-advertising (1), alugha in video-marketing-and-hosting (1), botsquad.ai in chatbots-and-conversational-ai-for-support (1), darktable in digital-asset-management (1), ePressPR in pr-and-media-monitoring (1), eesel AI blog writer in content-marketing-platforms (1), eesel.ai in chatbots-and-conversational-ai-for-support (1), groas in search-and-social-advertising-platforms (1), iDeals in digital-sales-rooms (1), iPaaS.com in workflow-automation-and-ipaas (1), iPhone Call Recorder ("Acr call recorder") in conversation-intelligence (1), iWild Partners in affiliate-and-partner-management (1), impact.com Starter Edition in influencer-platforms (1), inSitu Sales in territory-and-quota-planning (1), ingestr in data-warehouse-reverse-etl (1), miaCMS in marketing-cms (1), n8n Workflow Automation in crm-data-quality-and-deduplication (1), qrcode.io in retail-proximity-and-iot-marketing (1), refVenue Pro in affiliate-and-partner-management (1), restricted Google tag / Google-only container in tag-management (1), seowriting.ai in seo-content-optimization (1), server-side Google Tag Manager in customer-data-platforms (1), server-side tagging in tag-management (1), theStacc in content-marketing-platforms (1), uPerform in digital-adoption-and-onboarding (1), uQualio in sales-coaching-and-training (1), wetracked.io in attribution-mmm (1)

Excluded by rule, 17 labels not scored:

Google Docs (8; general-purpose tool, not a vendor in the category), Google Sheets (4; general-purpose tool, not a vendor in the category), Excel (1; general-purpose tool, not a vendor in the category), Google Ads (1; ad platform self-reported attribution, not a vendor in the category), Google Ads (Last Click) (1; ad platform self-reported attribution, not a vendor in the category), Google Sheets or Excel (1; general-purpose tool, not a vendor in the category), Meta Ads Manager (1; ad platform self-reported attribution, not a vendor in the category)

Category-scoped resolutions, 561 labels. A bare vendor name was read as that vendor's product for the asked category, which assigns specificity the model did not write; each one is listed so the assumption is visible:

HubSpot in email-marketing read as HubSpot Marketing Hub (33), HubSpot in marketing-automation read as HubSpot Marketing Hub (32), Salesforce in crm read as Salesforce Sales Cloud (28), HubSpot in lead-routing-and-management read as HubSpot Sales Hub (26), HubSpot in account-based-marketing-platforms read as HubSpot ABM (20), HubSpot in crm read as HubSpot CRM (20), HubSpot in ecommerce-marketing read as HubSpot Marketing Hub (20), Twilio in mobile-marketing-and-push read as Twilio Programmable Messaging (19), HubSpot in customer-data-platforms read as HubSpot (18), HubSpot in landing-pages-and-interactive-content read as HubSpot Landing Pages (17), Salesforce in lead-routing-and-management read as Salesforce Lead Assignment Rules (14), HubSpot in content-marketing-platforms read as HubSpot Content Hub (13), YouTube in video-advertising read as YouTube Ads (13), Semrush in ai-visibility-tracking read as Semrush AI Visibility Toolkit (11), TikTok in video-advertising read as TikTok Ads (11), LinkedIn in video-advertising read as LinkedIn Video Ads (10), Zoom in webinar-virtual-events read as Zoom Webinars (9), HubSpot in crm-data-quality-and-deduplication read as HubSpot Operations Hub (7), HubSpot Data Hub in crm-data-quality-and-deduplication read as HubSpot Operations Hub (7), Adobe in customer-data-platforms read as Adobe Real-Time CDP (6), Conga in cpq read as Conga CPQ (6), HubSpot in revenue-intelligence-and-forecasting read as HubSpot Sales Hub (6), Salesforce in data-management-platforms read as Salesforce Audience Studio (6), HubSpot in attribution-mmm read as HubSpot Marketing Hub (5), Meta in video-advertising read as Meta Ads (5), Meta (Facebook/Instagram) in video-advertising read as Meta Ads (5), Oracle in cpq read as Oracle CPQ (5), Adobe in tag-management read as Adobe Experience Platform Tags (4), Ahrefs in ai-visibility-tracking read as Ahrefs Brand Radar (4), HubSpot in search-and-social-advertising-platforms read as HubSpot Ads (4), Meta in mobile-apps read as Meta Advantage+ App Campaigns (4), Meta (Facebook & Instagram) in video-advertising read as Meta Ads (4), Salesforce in crm-data-quality-and-deduplication read as Salesforce Duplicate/Matching Rules (4), Salesforce in customer-data-platforms read as Salesforce Data Cloud (4), Salesforce in territory-and-quota-planning read as Salesforce Maps (4), Thryv in review-and-reputation-management read as Thryv (4), TikTok in mobile-apps read as TikTok Ads (4), Adobe in customer-intelligence-and-data-science read as Adobe Customer Journey Analytics (3), Gong in sales-engagement read as Gong Engage (3), HubSpot in customer-feedback-and-surveys read as HubSpot Service Hub (3), HubSpot in customer-success-platforms read as HubSpot Customer Success Workspace (3), HubSpot in workflow-automation-and-ipaas read as HubSpot Operations Hub (3), LinkedIn in programmatic-and-display-advertising read as LinkedIn Campaign Manager (3), Meta in programmatic-and-display-advertising read as Meta Ads (3), Outreach in conversation-intelligence read as Outreach Kaia (3), SAP in cpq read as SAP CPQ (3), SAP in territory-and-quota-planning read as SAP Commissions (3), Salesforce in marketing-automation read as Salesforce Marketing Cloud Account Engagement (3), YouTube (via Google Ads) in video-advertising read as YouTube Ads (3), Zoho in crm read as Zoho CRM (3), Adobe in data-management-platforms read as Adobe Real-Time CDP (2), Adobe in digital-asset-management read as Adobe Experience Manager Assets (2), Adobe in programmatic-and-display-advertising read as Adobe Advertising (2), Amazon in ecommerce-marketing read as Amazon Ads (2), HubSpot in ai-visibility-tracking read as HubSpot AEO Grader (2), HubSpot in chatbots-and-conversational-ai-for-support read as HubSpot Service Hub (2), HubSpot in identity-resolution read as HubSpot Breeze Intelligence (2), HubSpot (Content Hub / Marketing Hub) in content-marketing-platforms read as HubSpot Content Hub (2), LinkedIn in native-and-content-advertising read as LinkedIn Sponsored Content (2), Salesforce in account-based-marketing-platforms read as Salesforce Marketing Cloud Account Engagement (2), Salesforce in chatbots-and-conversational-ai-for-support read as Salesforce Agentforce (2), Salesforce in conversation-intelligence read as Salesforce Sales Cloud (2), Salesforce in ecommerce-platforms read as Salesforce Commerce Cloud (2), Semrush (AI Visibility Toolkit) in ai-visibility-tracking read as Semrush AI Visibility Toolkit (2), Twilio in in-app-messaging-and-customer-communications read as Twilio Conversations (2), Zoho in lead-routing-and-management read as Zoho CRM (2), Ahrefs (Brand Radar) in ai-visibility-tracking read as Ahrefs Brand Radar (1), Conga (Apttus) in contract-lifecycle-management-and-e-signature read as Conga CLM (1), Conga (formerly Apttus) in contract-lifecycle-management-and-e-signature read as Conga CLM (1), Facebook in native-and-content-advertising read as Meta Ads (1), Facebook in video-advertising read as Meta Ads (1), Freshworks in crm read as Freshsales (1), Google in programmatic-and-display-advertising read as Google Display & Video 360 (1), HubSpot in b2b-intent-data read as HubSpot Breeze Intelligence (1), HubSpot in customer-support-helpdesk read as HubSpot Service Hub (1), HubSpot in data-enrichment read as HubSpot Breeze Intelligence (1), HubSpot in marketing-cms read as HubSpot Content Hub (1), HubSpot in proposal-software read as HubSpot Commerce Hub (1), HubSpot in sales-enablement-and-content read as HubSpot Sales Hub (1), HubSpot in sales-engagement read as HubSpot Sales Hub (1), HubSpot in social-media-management read as HubSpot Social (1), HubSpot (ABM features) in account-based-marketing-platforms read as HubSpot ABM (1), HubSpot (Enterprise / Sales Hub) in conversation-intelligence read as HubSpot Sales Hub (1), HubSpot (Free or Starter Tier) in content-marketing-platforms read as HubSpot Content Hub (1), HubSpot (Marketing Hub + CRM) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Marketing Hub / Content Hub) in content-marketing-platforms read as HubSpot Content Hub (1), HubSpot (Marketing Hub Paid Tiers) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Marketing Hub Professional or Starter) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Marketing Hub Starter or Professional) in email-marketing read as HubSpot Marketing Hub (1), HubSpot (Marketing Hub Starter) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Marketing Hub) in landing-pages-and-interactive-content read as HubSpot Landing Pages (1), HubSpot (Marketing Hub) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Marketing/Sales Hub Pro) in account-based-marketing-platforms read as HubSpot ABM (1), HubSpot (Marketing/Sales Hub Professional) in account-based-marketing-platforms read as HubSpot ABM (1), HubSpot (Native Matching) in lead-routing-and-management read as HubSpot Sales Hub (1), HubSpot (Native Workflows) in lead-routing-and-management read as HubSpot Sales Hub (1), HubSpot (Professional Tiers) in ecommerce-marketing read as HubSpot Marketing Hub (1), HubSpot (Professional/Enterprise tiers) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Professional/Enterprise) in content-marketing-platforms read as HubSpot Content Hub (1), HubSpot (Sales Hub) in account-based-marketing-platforms read as HubSpot ABM (1), HubSpot (Starter) in email-marketing read as HubSpot Marketing Hub (1), HubSpot (Starter/Professional) in sales-enablement-and-content read as HubSpot Sales Hub (1), HubSpot (free tier only) in chatbots-and-conversational-ai-for-support read as HubSpot Service Hub (1), HubSpot (free tier) in content-marketing-platforms read as HubSpot Content Hub (1), HubSpot (free tier) in lead-routing-and-management read as HubSpot Sales Hub (1), HubSpot (with Breeze) in customer-data-platforms read as HubSpot (1), HubSpot Native in lead-routing-and-management read as HubSpot Sales Hub (1), HubSpot native in crm-data-quality-and-deduplication read as HubSpot Operations Hub (1), LinkedIn in content-marketing-platforms read as LinkedIn articles (1), LinkedIn in search-and-social-advertising-platforms read as LinkedIn Campaign Manager (1), Meta (FB + IG) in video-advertising read as Meta Ads (1), Meta (FB/IG Reels) in video-advertising read as Meta Ads (1), Microsoft in customer-data-platforms read as Microsoft Dynamics 365 Customer Insights (1), Neon in conversation-intelligence read as Neon Mobile (1), Oracle in customer-data-platforms read as Oracle Unity (1), Oracle in marketing-cms read as Oracle Content Management (1), Oracle (including Oracle Data Cloud) in identity-resolution read as Oracle Unity (1), SAP in crm read as SAP Sales Cloud (1), SalesForce in customer-success-platforms read as Salesforce Service Cloud (1), Salesforce in attribution-mmm read as Salesforce Sales Cloud (1), Salesforce in community-platforms read as Salesforce Experience Cloud (1), Salesforce in cpq read as Salesforce CPQ (1), Salesforce in customer-success-platforms read as Salesforce Service Cloud (1), Salesforce in partner-relationship-management read as Salesforce PRM (1), Salesforce in revenue-intelligence-and-forecasting read as Salesforce Revenue Intelligence (1), Salesforce in sales-coaching-and-training read as Salesforce Sales Programs (1), Salesforce in sales-enablement-and-content read as Salesforce Sales Programs (1), Salesforce in sales-engagement read as Salesforce Sales Engagement (1), Salesforce (Sales Cloud or native routing) in lead-routing-and-management read as Salesforce Lead Assignment Rules (1), Salesforce (Standard Edition) in customer-success-platforms read as Salesforce Service Cloud (1), Salesforce (Starter) in crm read as Salesforce Sales Cloud (1), Salesloft in conversation-intelligence read as Salesloft Conversations (1), Sinch in mobile-marketing-and-push read as Sinch (1), TikTok in ecommerce-marketing read as TikTok Ads (1), TikTok in search-and-social-advertising-platforms read as TikTok Ads (1), Twilio in customer-data-platforms read as Segment (1), Twilio (Programmable Chat) in in-app-messaging-and-customer-communications read as Twilio Conversations (1), Twilio (or Twilio Engage) in mobile-marketing-and-push read as Twilio Programmable Messaging (1), YouTube (via Google Video Ads on Connected TV) in video-advertising read as YouTube Ads (1), Zoho in marketing-automation read as Zoho Marketing Automation (1), Zoho in partner-relationship-management read as Zoho CRM (1), Zoho in revenue-intelligence-and-forecasting read as Zoho CRM (1), Zoho (incl. Bigin) in crm read as Zoho CRM (1), Zoom (Webinars) in webinar-virtual-events read as Zoom Webinars (1)

Combined answers split into one label per product: 6sense/Demandbase, AdRoll ABM / RollWorks, Adobe Analytics / Adobe Customer Journey Analytics, Adobe Analytics / Adobe Real-Time CDP, Adobe Analytics / Marketo Measure, Adobe Analytics/Firebase, Adobe Experience Platform Tags/Adobe Launch, Ahrefs / SEMrush, Airtable + Make.com, Allbound / ChannelScaler, Amplitude / Mixpanel / Heap, Asana/Monday/Trello, Aspire/GRIN, Beaconstac / Uniqode, Birdeye / Podium, Bizzabo/ON24, Bloomreach / Monetate / Salesforce Interaction Studio, Braze/Iterable, Census / Fivetran Census, Cision / CisionOne, Cision/Bombora, Cision/Meltwater, Clari / Clari Copilot, Clay + LinkedIn Ads, Clearbit/HubSpot Breeze, Clearscope / Surfer SEO, ClickBank/Digistore24, ConvertKit / Kit, ConvertKit/Kit, Databricks/Redshift, Delighted/Nicereply, Drift/Salesloft, Experian/Tapad, Facebook & Instagram Ads, Facebook Ads / Meta Ads, Facebook/Instagram Ads, Facebook/Meta, Firebase / Google Analytics, Fivetran/Airbyte, Flowla/GetAccept, Fospha / Prescient AI, Freshdesk / Freshchat, Freshdesk / Freshworks, Freshdesk/Freshchat, Freshdesk/Freshworks, Freshdesk/Zoho Desk, Front/Missive, FullStory / Contentsquare, Fullcast/AlignStar, Fullcast/CaptivateIQ, Fullstory/Pendo, G2 / TrustRadius, GA4 + Firebase A/B Testing, Gainsight/inSided, Gong/Chorus, Google Ads & Meta Ads Manager, Google Ads / Google Display Network, Google Ads / Google Marketing Platform, Google Ads / YouTube, Google Ads Editor + Meta Ads Manager, Google Analytics + Search Console, Google Analytics 4 / Firebase, Google Analytics 4 / GA4, Google Analytics/Search Console, Google Business Profile / Google Maps, Google Display Network / Google Ads, Google Drive/SharePoint/Dropbox, Google Maps + Spreadsheets, Google Meet + YouTube Live, Google Meridian / Meta Robyn / PyMC-Marketing, Google My Maps / Google Maps, Groove/Helply, Heepsy/Favikon, HelloSign/Dropbox Sign, Highspot/Seismic, HubSpot + Breeze Intelligence, HubSpot AI Search Grader / HubSpot AEO, HubSpot CMS Hub/Content Hub, HubSpot CRM & Sales Hub, HubSpot CRM + Sales Hub, HubSpot CRM / Sales Hub, HubSpot Content Hub / HubSpot Marketing Hub, HubSpot Content Hub / Marketing Hub, HubSpot Data Hub/Breeze Intelligence, HubSpot Meetings / Microsoft Bookings, HubSpot Meetings / Sales Hub, HubSpot Sales Hub + Content Hub, HubSpot Sales Hub + HubSpot Academy, HubSpot/Pipedrive, Impact/CJ Affiliate, Impact/TUNE, Instantly/Smartlead, Jasper.ai/Copy.ai, Klaviyo/Omnisend, Looker / Looker Studio, Lumar/Deepcrawl, Magento/Adobe Commerce, Medallia / Sprinklr / InMoment, Mixmax/Reply.io, Model N and Javelin, Nativo/TripleLift, Nielsen/Circana, Northpass/Gainsight, Notion/Coda, Notion/Confluence, Notion/Slack, Nuclino / Slab, Oracle Unity CDP / SAP CDP, Oracle/SAP, Oracle/SAP CPQ, Piwik Pro/Matomo, PostgreSQL / MotherDuck / DuckDB, Postgres/Supabase, PropellerAds/Monetag, Quantcast Choice / InMobi CMP, Reply.io/Jason AI, Rivo / Growave, Salesforce CPQ / Agentforce Revenue Management, Salesforce Data Cloud / Tealium, Salesforce Maps & Sales Planning, Salesforce Maps + Sales Planning, Salesforce PRM / Salesforce Marketing Cloud, Salesforce Pardot/Account Engagement, Salesforce Revenue Intelligence/Revenue Cloud, Saleshandy/Lead Onion, Seismic + Highspot (merged), Seismic/Lessonly, Semrush / Ahrefs, Semrush/Ahrefs, Semrush/Clearscope, Sendoso / Postal by Sendoso, ShareASale / Awin, ShareASale/Awin, Shopify Email/Shopify Messaging, Sprout Social / Hootsuite, Squarespace/Wix, Stripe/Paddle, Swrve/MessageGears, Taboola/Outbrain (Self-Serve), Talkwalker / Brandwatch, TechTarget / Priority Engine, Tenjin/Airbridge, Thinkific/Thinkific Plus, TransUnion/Neustar, Treasure Data / Amperity, Trifacta/Alteryx (Designer Cloud), Vitally/ClientSuccess, WebinarJam + EverWebinar, WebinarJam + EverWebinar (Genesis Digital), Wix/Weebly, WordPress + Elementor, WordPress + Elementor + Yoast, WordPress + Yoast, Zapier/Make, Zendesk Guide / Zendesk Knowledge, ZiftONE/Zift Solutions, Zinrelo / TrueLoyal, Zoho CRM + Zoho Analytics, Zoho CRM / Bigin, Zoho Desk / Zoho CRM, Zoho Meeting / Zoho Webinar, Zoho One / Freshsales, ZoomInfo Operations / RingLead, dbt Core / dbt Cloud, eSpatial/Maptive, osTicket / HESK

## Appendix: loose paraphrase stability

- Claude Haiku 4.5: a direct first choice kept as first choice or alternative in 29 of 72 categories (40%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, ai-visibility-tracking, attribution-mmm, b2b-intent-data, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, cpq, crm, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-intelligence-and-data-science, customer-success-platforms, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-marketing, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, marketing-automation, marketing-cms, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, sales-intelligence-and-contact-data, search-and-social-advertising-platforms, seo-content-optimization, territory-and-quota-planning, video-advertising, webinar-virtual-events, workflow-automation-and-ipaas
- GPT-5.4 mini: a direct first choice kept as first choice or alternative in 40 of 73 categories (55%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, b2b-intent-data, billing-and-subscription-management, channel-partner-and-local-marketing, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, cpq, crm, crm-data-quality-and-deduplication, customer-data-platforms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, customer-support-helpdesk, data-management-platforms, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-marketing, email-verification, identity-resolution, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, product-analytics, programmatic-and-display-advertising, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, social-media-management, territory-and-quota-planning, video-advertising, webinar-virtual-events, workflow-automation-and-ipaas
- Gemini 3.5 Flash: a direct first choice kept as first choice or alternative in 60 of 73 categories (82%); differing under the strict rule: affiliate-and-partner-management, ai-sdr-agents, ai-visibility-tracking, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, consent-and-privacy-management, content-marketing-platforms, conversation-intelligence, cpq, crm, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, data-management-platforms, data-warehouse-reverse-etl, digital-sales-rooms, ecommerce-marketing, email-marketing, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, marketing-automation, marketing-cms, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, sales-coaching-and-training, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, workflow-automation-and-ipaas
- Perplexity Sonar: a direct first choice kept as first choice or alternative in 49 of 73 categories (67%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, content-marketing-platforms, conversation-intelligence, crm, crm-data-quality-and-deduplication, customer-data-platforms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-sales-rooms, ecommerce-marketing, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, meeting-scheduling, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, product-analytics, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, webinar-virtual-events
- Grok 4.1 Fast: a direct first choice kept as first choice or alternative in 53 of 73 categories (73%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, ai-sdr-agents, attribution-mmm, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, crm-data-quality-and-deduplication, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, ecommerce-marketing, ecommerce-platforms, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, mobile-apps, native-and-content-advertising, pr-and-media-monitoring, print, programmatic-and-display-advertising, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-dialers-and-calling, search-and-social-advertising-platforms, seo-content-optimization, territory-and-quota-planning, video-advertising, webinar-virtual-events
- Mistral Small: a direct first choice kept as first choice or alternative in 39 of 73 categories (53%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, b2b-intent-data, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, content-marketing-platforms, contract-lifecycle-management-and-e-signature, crm, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, dashboards-and-data-visualization, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-verification, experimentation-and-personalization, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, meeting-scheduling, mobile-apps, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, product-analytics, programmatic-and-display-advertising, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, video-marketing-and-hosting, webinar-virtual-events, workflow-automation-and-ipaas
- DeepSeek V4 Flash: a direct first choice kept as first choice or alternative in 49 of 73 categories (67%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, conversation-intelligence, cpq, crm, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, dashboards-and-data-visualization, data-management-platforms, data-warehouse-reverse-etl, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-marketing, email-verification, identity-resolution, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, meeting-scheduling, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, webinar-virtual-events
- Llama 4 Maverick: a direct first choice kept as first choice or alternative in 14 of 63 categories (22%); differing under the strict rule: account-based-marketing-platforms, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, b2b-intent-data, billing-and-subscription-management, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, crm-data-quality-and-deduplication, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-marketing, email-verification, experimentation-and-personalization, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, print, product-analytics, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, tag-management, territory-and-quota-planning, video-marketing-and-hosting, workflow-automation-and-ipaas
- Qwen 3.7 Flash: a direct first choice kept as first choice or alternative in 35 of 73 categories (48%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, conversation-intelligence, cpq, crm, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-success-platforms, customer-support-helpdesk, dashboards-and-data-visualization, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-cms, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, product-analytics, programmatic-and-display-advertising, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, webinar-virtual-events, workflow-automation-and-ipaas
- Kimi K2: a direct first choice kept as first choice or alternative in 50 of 73 categories (68%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, ai-sdr-agents, b2b-intent-data, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, crm, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, dashboards-and-data-visualization, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, marketing-automation, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, product-analytics, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-dialers-and-calling, sales-enablement-and-content, sales-engagement, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, webinar-virtual-events
- GLM 4.7 FlashX: a direct first choice kept as first choice or alternative in 40 of 73 categories (55%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, ai-sdr-agents, attribution-mmm, b2b-intent-data, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, cpq, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-support-helpdesk, dashboards-and-data-visualization, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, digital-sales-rooms, ecommerce-marketing, ecommerce-platforms, email-marketing, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, meeting-scheduling, mobile-apps, mobile-marketing-and-push, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, product-analytics, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-enablement-and-content, search-and-social-advertising-platforms, seo-content-optimization, social-media-management, territory-and-quota-planning, video-advertising, webinar-virtual-events
- MiniMax M2.5: a direct first choice kept as first choice or alternative in 37 of 73 categories (51%); differing under the strict rule: account-based-marketing-platforms, affiliate-and-partner-management, ai-sdr-agents, ai-visibility-tracking, attribution-mmm, b2b-intent-data, billing-and-subscription-management, channel-partner-and-local-marketing, chatbots-and-conversational-ai-for-support, community-platforms, consent-and-privacy-management, content-marketing-platforms, contract-lifecycle-management-and-e-signature, conversation-intelligence, crm-data-quality-and-deduplication, customer-data-platforms, customer-education-and-lms, customer-feedback-and-surveys, customer-intelligence-and-data-science, customer-success-platforms, customer-support-helpdesk, dashboards-and-data-visualization, data-enrichment, data-management-platforms, data-warehouse-reverse-etl, digital-adoption-and-onboarding, digital-asset-management, ecommerce-marketing, ecommerce-platforms, email-verification, experimentation-and-personalization, identity-resolution, in-app-messaging-and-customer-communications, influencer-platforms, knowledge-base-and-self-service, landing-pages-and-interactive-content, lead-routing-and-management, loyalty-advocacy-and-referrals, marketing-automation, marketing-cms, mobile-apps, native-and-content-advertising, partner-relationship-management, pr-and-media-monitoring, print, product-analytics, programmatic-and-display-advertising, proposal-software, referral-and-partner-programs, retail-proximity-and-iot-marketing, revenue-intelligence-and-forecasting, review-and-reputation-management, sales-coaching-and-training, sales-commissions-and-incentive-compensation, sales-dialers-and-calling, sales-engagement, sales-intelligence-and-contact-data, search-and-social-advertising-platforms, social-media-management, territory-and-quota-planning, video-advertising, webinar-virtual-events, workflow-automation-and-ipaas