HubSpot Marketing Hub vs ActiveCampaign
Eight of twelve models named HubSpot Marketing Hub first on the direct prompt; zero named ActiveCampaign. HubSpot Marketing Hub was named by twelve of the twelve models and ActiveCampaign by ten and HubSpot Marketing Hub carries 34 labels and ActiveCampaign 26, so the shares are not directly comparable.
By HubSpot, Cambridge, United States, founded 2006. Named in fifteen categories this edition.
Chicago, United States, founded 2003. Named in ten categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce marketing page.
By framing
HubSpot Marketing HubFirst choices, of twelve modelsActiveCampaign
Across every category in the September 2026 Edition, HubSpot Marketing Hub and ActiveCampaign were named in the same answer 313 times, of the 607 answers naming HubSpot Marketing Hub and the 440 naming ActiveCampaign. In those answers ActiveCampaign took the first choice seventy-nine times and HubSpot Marketing Hub seventy-seven.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | | | | ||
| DeepSeek V4 Flash | | | | | ||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | |
HubSpot Marketing Hub ActiveCampaign first choice named as an alternative argued againstblank: not namedEach cell is one answer, HubSpot Marketing Hub on the left and ActiveCampaign on the right.The direct prompt
HubSpot Marketing Hub first, ActiveCampaign an alternative
8 of 12 modelsActiveCampaign was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
1 of 12 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
3 of 12 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
HubSpot Marketing Hub17%#2 of 12ActiveCampaign15%#3 of 12HubSpot Marketing Hub36%#1 of 10ActiveCampaign2%#6 of 10HubSpot Marketing Hub7%#6 of 12ActiveCampaign0%#– of 12What the models said about HubSpot Marketing Hub
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“the best choice is usually HubSpot Marketing Hub if you want the strongest balance of ease of use, B2B automation, CRM integration, and speed to value” GPT-5.4 mini · direct prompt · first choice
What the models said about ActiveCampaign
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“ActiveCampaign — Billing Transparency Issues ... Trustpilot: 2.8/5 across 1,405 reviews — sharply negative” DeepSeek V4 Flash · negative prompt · hard negative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.