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Ecommerce marketing · October 2026 Edition

ActiveCampaign vs Brevo

Zero of fourteen models named ActiveCampaign first on the direct prompt; zero named Brevo. ActiveCampaign was named by twelve of the fourteen models and Brevo by twelve and ActiveCampaign carries 32 labels and Brevo 18, so the shares are not directly comparable.

ActiveCampaign

accepted challenger

Chicago, United States, founded 2003. Named in seventeen categories this edition.

Brevo

accepted challenger

Paris, France, founded 2012. Named in thirteen categories this edition.

First-choice share4%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate6%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#5#6A position in a field of 13; printed, not drawn.
Labels3218A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, ActiveCampaign reading right to left. Rank and label count are printed, not drawn.HubSpot Marketing Hub was named alongside these two in twelve of the fourteen direct answers. HubSpot Marketing Hub vs ActiveCampaign · HubSpot Marketing Hub vs Brevo · Omnisend vs ActiveCampaign

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the ecommerce marketing page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
ActiveCampaignFirst choices, of fourteen modelsBrevo
Direct00
Paraphrase201 against ActiveCampaign
Comparative00
Budget-constrained021 against ActiveCampaign
Scale-constrained00
Negative00
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, ActiveCampaign and Brevo were named in the same answer 189 times, of the 481 answers naming ActiveCampaign and the 403 naming Brevo. In those answers Brevo took the first choice thirty times and ActiveCampaign forty.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where ActiveCampaign and Brevo stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
ActiveCampaign Brevo first choice named as an alternative argued againstblank: not namedEach cell is one answer, ActiveCampaign on the left and Brevo on the right.

The direct prompt

The plain question, one answer per model, grouped by where ActiveCampaign and Brevo stood in it.

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Gemini 3.5 FlashHubSpot Marketing Hub alternatives: ActiveCampaign, BigCommerce B2B Edition, OroCommerce, Shopify
Grok 4.1 FastHubSpot Marketing Hub alternatives: ActiveCampaign

Neither was named

12 of 14 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5BigCommerce B2B Edition alternatives: OroCommerce, Shopify
GPT-5.4 miniHubSpot Marketing Hub alternatives: BigCommerce, Bloomreach, Oracle Eloqua, Salesforce Commerce Cloud
Perplexity SonarBigCommerce B2B Edition, HubSpot Marketing Hub alternatives: Salesforce B2B Commerce, Salesforce Commerce Cloud
Mistral SmallBigCommerce B2B Edition alternatives: HubSpot Marketing Hub, Klaviyo, Shopware
DeepSeek V4 FlashBigCommerce alternatives: HubSpot Marketing Hub, Klaviyo, Shopify, Shopware
Llama 4 MaverickBigCommerce B2B Edition, Shopware
Qwen 3.7 FlashHubSpot Marketing Hub alternatives: Adobe Marketo Engage, BigCommerce, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Shopify
Kimi K2BigCommerce B2B Edition alternatives: HubSpot Marketing Hub, Shopify
GLM 4.7 FlashXBigCommerce B2B Edition alternatives: Adobe Commerce, HubSpot Marketing Hub, Klaviyo, Shopify Plus with B2B Features
MiniMax M2.5BigCommerce B2B Edition alternatives: HubSpot Marketing Hub, Shopify
GPT-6 LunaHubSpot Marketing Hub alternatives: Adobe Marketo Engage, Klaviyo
Muse Glimmer 30BHubSpot Marketing Hub alternatives: BigCommerce, Klaviyo, Omnisend, Shopify

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
ActiveCampaign leads by eight points.
ActiveCampaign8%#4 of 10
Brevo0%#8 of 10
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
ActiveCampaign4%#5 of 13
Brevo4%#6 of 13
The full mid-market standing →
Enterprise
Level: the same share of first choices.
ActiveCampaign0%#– of 11
Brevo0%#– of 11
The full enterprise standing →

What the models said about ActiveCampaign

No label in this category carried a quote.

What the models said about Brevo

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.