AI Indexes
GTM AI Index
Index › Function 02 of 6 · October 2026 Edition
October 2026 Edition

Sales

Working pipeline: prospecting, engagement, conversation intelligence, intent, enablement, forecasting. All 17 of its categories are scored, and rescored every edition.

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Standing in sales

First-choice share across the direct, paraphrase, budget and scale prompts, all fourteen models, for the seventeen sales categories scored in the October 2026 Edition.
Sales
Sales intelligence and contact data
Small business and mid-market share a leader. Enterprise differs.
Apollo.ioClear leader
SMB
87%▼−9Since September 2026: 94% → 85%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
73%▼−3Since September 2026: 76% → 73%, −3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
ZoomInfoConsensus
Enterprise
67%▲+1Since September 2026: 67% → 67%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales
Conversational intelligence and call recording
A different leader in every segment
Fireflies.aiContested
SMB
32%▼−10Since September 2026: 40% → 30%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
AvomaClear leader
Mid-market
41%▼−10Since September 2026: 52% → 42%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
GongClear leader
Enterprise
69%▼−4Since September 2026: 74% → 70%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales
Field sales tools
One leader in all three segments
Badger MapsClear leader
SMB
44%
Mid-market
38%
Enterprise
19%
Sales
Meeting scheduling
One leader in all three segments
CalendlyClear leader
SMB
59%=heldSince September 2026: 59% → 60%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
36%▼−20Since September 2026: 59% → 39%, −20 points. Past the 11-point floor: movement. Read over the models both editions asked.
Enterprise
46%▼−7Since September 2026: 52% → 45%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales
Sales engagement platforms
Small business and mid-market share a leader. Enterprise differs.
Apollo.ioClear leader
SMB
51%▼−2Since September 2026: 50% → 48%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
35%↗new leaderNew leader since September 2026: Apollo.io (35%) replaces Salesloft (35% then, 21% now), 15 points clear, past the 11-point floor.
OutreachClear leader
Enterprise
57%▲+17Since September 2026: 42% → 59%, +17 points. Past the 11-point floor: movement. Read over the models both editions asked.
Sales
Interactive demo platforms
A different leader in every segment
SupademoClear leader
SMB
47%
Storylane tiedContested
Mid-market
31%
Reprise tiedContested
Enterprise
17%
Sales
Sales gamification
One leader in all three segments
SpinifyClear leader
SMB
51%
Mid-market
31%
Enterprise
38%
Sales
Digital sales rooms
A different leader in every segment
AlignedClear leader
SMB
41%▼−7Since September 2026: 46% → 39%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
DockContested
Mid-market
29%↗new leaderNew leader since September 2026: Dock (31%) replaces Aligned (40% then, 22% now), 9 points clear, inside the 11-point floor.
TrumpetContested
Enterprise
20%↗new leaderNew leader since September 2026: Trumpet (21%) replaces Seismic (16% then, 12% now), 8 points clear, inside the 11-point floor.
Sales
Sales enablement and content
Small business and mid-market share a leader. Enterprise differs.
HubSpot Sales HubClear leader
SMB
61%▲+9Since September 2026: 53% → 62%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
29%↗new leaderNew leader since September 2026: HubSpot Sales Hub (29%) replaces Dock (19% then, 17% now), 12 points clear, past the 11-point floor.
SeismicClear leader
Enterprise
58%▼−7Since September 2026: 64% → 57%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales
Revenue intelligence and forecasting
Mid-market and enterprise share a leader. Small business differs.
HubSpot Sales HubContested
SMB
30%▲+4Since September 2026: 27% → 31%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Clari CopilotClear leader
Mid-market
28%↗new leaderNew leader since September 2026: Clari Copilot (28%) replaces Avoma (20% then, 12% now), 16 points clear, past the 11-point floor.
Enterprise
66%▲+5Since September 2026: 66% → 71%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales
B2B intent data providers
Small business and mid-market share a leader. Enterprise differs.
Apollo.io tiedClear leader
SMB
65%▲+10Since September 2026: 56% → 65%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
27%↗new leaderNew leader since September 2026: Apollo.io (29%) replaces Bombora (35% then, 25% now), 4 points clear, inside the 11-point floor.
6senseClear leader
Enterprise
44%=heldSince September 2026: 45% → 45%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales
Lead routing and management
A different leader in every segment
HubSpot CRMContested
SMB
27%↗new leaderNew leader since September 2026: HubSpot CRM (27%) replaces HubSpot Sales Hub (26% then, 18% now), 8 points clear, inside the 11-point floor.
LeadAngelContested
Mid-market
26%=heldSince September 2026: 32% → 31%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
LeanDataClear leader
Enterprise
64%▲+12Since September 2026: 54% → 66%, +12 points. Past the 11-point floor: movement. Read over the models both editions asked.
Sales
RFP response software
A different leader in every segment
PandaDocContested
SMB
33%
LoopioContested
Mid-market
25%
ResponsiveClear leader
Enterprise
56%
Sales
Sales coaching and training
Mid-market and enterprise share a leader. Small business differs.
HubSpot Sales Hub tiedContested
SMB
12%↗new leaderNew leader since September 2026: HubSpot Sales Hub (14%) replaces Trainual (18% then, 10% now), 4 points clear, inside the 11-point floor.
MindTickleClear leader
Mid-market
24%↗new leaderNew leader since September 2026: MindTickle (24%) replaces SalesHood (27% then, 17% now), 7 points clear, inside the 11-point floor.
Enterprise
46%▲+4Since September 2026: 41% → 45%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales
AI SDR agents
Small business and mid-market share a leader. Enterprise differs.
Apollo.io tiedContested
SMB
32%▲+10Since September 2026: 24% → 34%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
24%▲+8Since September 2026: 20% → 27%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Artisan AvaContested
Enterprise
22%↗new leaderNew leader since September 2026: 11x (17%) replaces Salesforce Agentforce SDR (15% then, 2% now), 14 points clear, past the 11-point floor.
Sales
Sales dialers and calling
A different leader in every segment
JustCallContested
SMB
37%↗new leaderNew leader since September 2026: JustCall (34%) replaces CloudTalk (28% then, 13% now), 21 points clear, past the 11-point floor.
CloudTalkContested
Mid-market
22%↗new leaderNew leader since September 2026: CloudTalk (23%) replaces Aloware (18% then, 7% now), 16 points clear, past the 11-point floor.
Five9Contested
Enterprise
16%↗new leaderNew leader since September 2026: Five9 (14%) replaces Outreach Voice (20% then, 12% now), 2 points clear, inside the 11-point floor.
Sales
Value selling tools
A different leader in every segment
The ROI ShopContested
SMB
13%
MinoaContested
Mid-market
21%
MediaflyContested
Enterprise
20%

Every sales category, every edition

All seventeen are scored in the October 2026 Edition and rescored every month. Each category page carries the leader, the products warned against, every model's answer prompt by prompt, the sources the answers cite, and every judgment made between the raw labels and the numbers. Subscribers receive every edition's files on the day it compiles.
All 112 categoriesSubscribe to the index