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Index › Sales › Sales gamification › Small business › October 2026 Edition

Sales gamification for small business buyers

Asked as “sales gamification platform”, and as “sales leaderboard and competition tool”, on behalf of a small B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
51%
Clear leader
51Spinify19Pointagram08Leaderboarded23others

51% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Spinify51%25%65endorsed leader
02Pointagram19%3%32accepted challenger
03Leaderboarded8%0%13accepted challenger
04SalesScreen6%35%49criticized challenger
05SmartWinnr2%12%17accepted challenger
Show the four products at 0%, ordered by negative rate
08Hoopla0%47%15criticized challenger
09Ambition0%46%50criticized challenger
07Plecto0%32%22criticized challenger
06Zoho Motivator0%8%12accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
Z06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Spinify51%
02Pointagram19%
03Leaderboarded8%
04SalesScreen6%
05SmartWinnr2%
06Zoho Motivator0%
07Plecto0%
08Hoopla0%
09Ambition0%

What they warned about

Six of fourteen models held their first choice under the paraphrase. GPT-5.4 mini, Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
SalesScreen
35%
17 of 49 labels negative · 13 of 14 models · 8 hard negative
“moved upmarket to mid-market and enterprise sales orgs, with team-size minimums, per-seat pricing, and CRM-integration requirements” Muse Glimmer 30B, negative prompt
Ambition
46%
23 of 50 labels negative · 11 of 14 models · 8 hard negative
“Enterprise-grade – designed for larger orgs with complex workflows. High implementation & ongoing cost – likely exceeds the budget of most small teams.” GLM 4.7 FlashX, negative prompt
Spinify
25%
16 of 65 labels negative · 10 of 14 models · 6 hard negative
“Frequently cited as overkill for small teams... Best avoided if: You have <15 reps or a tight budget.” Grok 4.1 Fast, negative prompt
Plecto
32%
7 of 22 labels negative · 5 of 14 models · 5 hard negative
“moved upmarket to mid-market and enterprise sales orgs, with team-size minimums, per-seat pricing, and CRM-integration requirements” Muse Glimmer 30B, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

78 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1030 links across 124 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

56 answers · 147 citations · 14 models
vendor site · Guideflow48 answers · 48 citations · 12 models
44 answers · 44 citations · 11 models
vendor site · Attention40 answers · 41 citations · 12 models
38 answers · 38 citations · 11 models
32 answers · 42 citations · 9 models
vendor site · Leaderboarded31 answers · 65 citations · 11 models
vendor site · Spinify28 answers · 33 citations · 11 models
26 answers · 31 citations · 10 models
vendor site · Prospeo24 answers · 34 citations · 9 models
20 answers · 25 citations · 9 models
20 answers · 22 citations · 10 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales gamification platform”, “sales gamification platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 daysBest Google position
Spinify spinify.com51%20372042,41723
Pointagram pointagram.com19%47700390
Leaderboarded leaderboarded.com
Leaderboarded 8%, Leaderboarded.com 2%
9%2633,1004,52541,6892
SalesScreen salesscreen.com6%16172022,59334
Sales Gamification salesgamification.io
Salesgamification.io 4%, Sales Gamification 2%
6%7
SmartWinnr smartwinnr.com2%6926078742
BoardQ boardq.io2%3
Gamifier gamifier.co2%82063428
QuotaClub2%
Spotio spotio.com2%1512,9005410,22325

Google's top ten for the two searches hold 9 sites; 2 of them are among the sites the models cited here (g2.com, spinify.com). The first result for “best sales gamification platform” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best sales gamification platform for a small B2B company?”Paraphrase“Which sales leaderboard and competition tool would you recommend to a small business that sells to other businesses?”Comparative“What are the top sales gamification platforms for a small team and how do they differ?”Budget-constrained“What is the best sales gamification platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a sales gamification platform. What should we look at?”Negative“Which sales gamification platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceno first choiceHeldSpinify
Three alternativesHoopla, Pointagram, SalesScreen
Pointagram, Spinify
One alternativeFunifier
no first choiceagainst: Pointagram, SalesScreen, SmartWinnr, Spinify, Zoho Motivator
GPT-5.4 miniSpinify
Four alternativesLevelEleven, SalesCompete, SalesScreen, Xoxoday
SalesScreenChanged
Two alternativesAmbition, Spinify
Gamifier, SalesCompete
Four alternativesAmbition, Plecto, SalesScreen, Spinify
Gamifier
One alternativeSpinify
against: SmartWinnr
no first choiceagainst: CallidusCloud MySalesGame, Goals.com, SalesRabbit, SalesScreen, SparkPlug
Gemini 3.5 FlashSpinify
Three alternativesPlecto, Pointagram, SalesScreen
against: Ambition
SpinifyHeld
Two alternativesLeaderboarded, Plecto
against: Ambition, SalesScreen
BoardQ
Four alternativesAgile CRM, Gamifier, Plecto, Pointagram
against: Ambition, SalesScreen, Spinify
Leaderboarded, Pointagram
Four alternativesAgile CRM, BoardQ, Plecto, Zoho Motivator
against: Ambition, SalesScreen, Spinify
Spinify
Three alternativesPlecto, Pointagram, SalesScreen
against: Ambition
against: Ambition, Hoopla, LevelEleven, SalesScreen
Perplexity SonarSpinify
One alternativeSmartWinnr
against: Ambition
SpinifyHeld
Three alternativesBoomCharts, Captain Up, SalesHood
Spinify
Five alternativesHoopla, Leaderboarded, SalesScreen, SmartWinnr, Zoho Motivator
Spinify
Two alternativesAmbition, Pointagram
no first choiceagainst: Ambition, LevelEleven, SalesScreen
Grok 4.1 FastSpinify
Two alternativesPlecto, SalesScreen
SpinifyHeld
Two alternativesAmbition, Leaderboarded
Pointagram, Spinify
Four alternativesAmbition, Plecto, SalesScreen, SmartWinnr
against: Hoopla
Pointagram
Three alternativesPlecto, Spinify, Zoho CRM gamification
Spinify
Four alternativesAmbition, Hoopla, Leaderboarded, SalesScreen
against: Ambition, Hoopla, Plecto, SalesScreen, Spinify
Mistral SmallSpinify
One alternativeAmbition
against: SetSail
Spinify, SpotioChanged
Three alternativesAmbition, LevelEleven, Salesforce with Sales Gamification Apps
SmartWinnr, Spinify
One alternativeAmbition
SmartWinnr, Spinify
One alternativePointagram
no first choiceagainst: Ambition, SalesScreen
DeepSeek V4 FlashSpinify
Three alternativesLeaderboarded, Sales Gamification, SalesScreen
against: Ambition, Hoopla
SpinifyHeld
Two alternativesPointagram, SalesScreen
against: LevelEleven, Plecto
Pointagram, Spinify
Four alternativesAmbition, Hoopla, SalesScreen, Zoho Motivator
Leaderboarded
Two alternativesGrit Board, Pointagram
against: Ambition, Plecto, SalesScreen, Spinify
SalesScreen, Spinify
Three alternativesCentrical, Plecto, SmartWinnr
against: Ambition, Hoopla, LevelEleven, Spinify
Llama 4 Maverickno first choiceLeaderboardedChanged
Six alternativesAmbition, Captain Up, Pointagram, SalesHood, SalesScreen, Zoho Motivator
no first choicePointagram
Two alternativesKendo AI, Spinify
no first choicenothing named
Qwen 3.7 FlashQuotaClub
Three alternativesAmbition, Level Jump, TopTal
SpinifyChanged
Two alternativesAmbition, SmartWinnr
GamiLead, SmartWinnr
Two alternativesAmbition, Spinify
Pointagram
Three alternativesOneUp Sales, Spinify, Zoho Motivator
against: Qualifio, SalesScreen
no first choiceagainst: Ambition, Rewarding, Spinify, Vantage Circle, Zoho-Specific Gamification Tools
Kimi K2Salesgamification.io, Spinify
Three alternativesAmbition, Pointagram, SalesScreen
SpinifyChanged
Three alternativesArcade, Leaderboarded, SalesScreen
against: Ambition
Spinify
Four alternativesAmbition, Hoopla, SalesScreen, SmartWinnr
Pointagram, Spinify
Two alternativesSales Cookie, SalesScreen
Salesgamification.ioagainst: Ambition, Plecto, SalesScreen, Spinify
GLM 4.7 FlashXSpinify
Three alternativesAmbition, Pointagram, SalesScreen
Leaderboarded.comChanged
Two alternativesCaptain Up, SalesScreen
against: Ambition, Centrical, Spinify
Spinify
Three alternativesAmbition, SmartWinnr, Xoxoday Compass
Pointagram
Three alternativesGrit Board, OneUp Sales, Zoho Motivator
against: SalesScreen, Spinify
no first choiceagainst: Ambition, SalesScreen, Spinify, Zoho CRM
MiniMax M2.5Spinify
Two alternativesAmbition, SalesScreen
LeaderboardedChanged
Two alternativesCentrical, SalesScreen
Spinify
Three alternativesPlecto, Pointagram, SmartWinnr
Pointagram
Three alternativesGrit Board, MakeTheBoard, Spinify
Pointagram, SalesScreen, Spinify
Two alternativesAmbition, Zoho Motivator
against: Ambition, Plecto, SalesScreen, Spinify
GPT-6 LunaSpinify
One alternativeSalesScreen
SpinifyHeldSalesScreen
Four alternativesAmbition, Hoopla, Plecto, Spinify
Sales Gamification
One alternativeSpinify
no first choiceagainst: Ambition, Hoopla, SalesScreen, Spinify
Muse Glimmer 30BSpinify
Three alternativesArcade, SalesScreen, SmartWinnr
BoardQChanged
Three alternativesLeaderboarded, MakeTheBoard, SalesScreen
against: Ambition, Plecto, Spinify
SmartWinnr, Spinify
Two alternativesPointagram, SalesScreen
against: Ambition, Hoopla
Pointagram
Two alternativesSmartWinnr, Spinify
no first choice
Six alternativesAmbition, OneUp Sales, Pointagram, SalesScreen, SmartWinnr, Zoho Motivator
against: Spinify
against: Ambition, Plecto, SalesScreen, Spinify
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:20no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:38yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:49yes2022 s
Direct recommendationPerplexity Sonarsonar2026-10-04 23:35yes174 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 01:01yes2010 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-05 00:26yes1910 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:31yes1936 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:16yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:19no025 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:11yes1219 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:25yes1753 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:34yes2027 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-04 23:54yes313 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:53yes1620 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 01:00no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:19yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:58yes2026 s
ParaphrasePerplexity Sonarsonar2026-10-05 00:12yes193 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:51yes199 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 23:41yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:27yes2130 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:12yes53 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:33yes1026 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:29yes2426 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:58yes1424 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:58yes514 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-05 00:22yes112 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:44yes1726 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:11yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:09yes46 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:40yes2334 s
ComparativePerplexity Sonarsonar2026-10-05 01:01yes173 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:43yes1713 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-04 23:15yes137 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:23yes1859 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:45yes52 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 22:38yes926 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:25yes1328 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:39yes2359 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:46yes2029 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-05 00:41yes733 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:20yes2038 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:15yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:21yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:07yes2726 s
Budget constrainedPerplexity Sonarsonar2026-10-05 00:52yes182 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:33yes207 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 23:44yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:42yes2023 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:58yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:20yes828 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:31yes1219 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:16yes1732 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:25yes1741 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 23:28yes215 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:38yes1113 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:44no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:22no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:41yes2027 s
Scale constrainedPerplexity Sonarsonar2026-10-04 22:48yes174 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:44yes1321 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:39no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:20yes1937 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:10yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:36yes527 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:38yes1325 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:48yes1237 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:37yes525 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:30yes216 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:37yes1324 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:16yes1710 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:37yes55 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:26yes2121 s
Negative framingPerplexity Sonarsonar2026-10-04 23:09yes183 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:27yes2014 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-05 00:00yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:10yes2354 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:44yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:37yes1246 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:41yes1928 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:48yes2055 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 22:45yes1431 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-04 23:40yes420 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:19yes1635 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Zoho CRM Motivator read as Zoho Motivator
Unresolved, counted raw
BoomCharts
GamiLead
Gamify
Gamify in HubSpot
Goals.com
Leaderboard
Leaderboarded.com
Level Jump
Qualifio
QuotaClub
Rewarding
Salesforce
Salesforce Gamification
Salesforce Gamified
Salesforce with Sales Gamification Apps
SparkPlug
TopTal
Vantage Circle
Veeva Vault
Zoho CRM's built-in Motivator
Zoho-Specific Gamification Tools
Discontinued, still offered
No shut-down product was recommended here.
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