GTM AI Index
Index › Sales › September 2026 Edition

Sales coaching and training

Asked as “sales coaching and training platform”, and as “sales onboarding and enablement training tool”, on behalf of a mid-market B2B company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
SalesHood
Contested
27% of first choices, contested.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessTrainual18%ContestedStanding →Mid-marketSalesHood27%ContestedThis pageEnterpriseMindTickle41%Clear leaderStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01SalesHood27%3%38accepted challenger
02Gong10%29%41criticized challenger
03MindTickle10%28%47criticized challenger
04360Learning8%0%22accepted challenger
05Chorus by ZoomInfo4%15%26accepted challenger
06Avoma4%0%12accepted challenger
07Spekit4%8%13accepted challenger
08Fathom4%8%12accepted challenger
09Clari Copilot2%7%15accepted challenger
10PitchMonster2%0%11accepted challenger
Show the seven products at 0%, ordered by negative rate
17Seismic0%38%16criticized challenger
16Highspot0%33%18criticized challenger
12Salesloft0%11%18accepted challenger
15Showpad0%10%10accepted challenger
13Second Nature0%7%14accepted challenger
11Allego0%7%29accepted challenger
14Hyperbound0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
SalesHood vs GongSalesHood vs MindTickleGong vs MindTickle

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
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02
03
04
05
06
07
08
09
10
11
12
13
14
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16
17
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01SalesHood27%
02Gong10%
03MindTickle10%
04360Learning8%
05Chorus by ZoomInfo4%
06Avoma4%
07Spekit4%
08Fathom4%
09Clari Copilot2%
10PitchMonster2%
11Allego0%
12Salesloft0%
13Second Nature0%
14Hyperbound0%
15Showpad0%
16Highspot0%
17Seismic0%

02What they warned about

Five of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Gong
29%
12 of 41 labels negative · 7 of 12 models · 3 hard negative
“enterprise sales training and coaching giants like Gong, Mindtickle, or Seismic ... are out of the question” Gemini 3.5 Flash, budget prompt
MindTickle
28%
13 of 47 labels negative · 6 of 12 models · 4 hard negative
“giants like Gong, Mindtickle, or Seismic (which often require multi-thousand dollar annual commitments and hefty implementation fees) are out of the question” Gemini 3.5 Flash, budget prompt
Seismic
38%
6 of 16 labels negative · 4 of 12 models · 4 hard negative
“Avoid purchasing a massive "do-it-all" enterprise system (like Seismic) unless you have at least one dedicated, full-time Sales Enablement Administrator.” Gemini 3.5 Flash, direct prompt
Chorus by ZoomInfo
15%
4 of 26 labels negative · 4 of 12 models · 1 hard negative
“Expensive, enterprise-only pricing with lock-in contracts and quality issues that have led many teams to switch to Gong.” DeepSeek V4 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 174 links across 93 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

learn.g2.com
8 answers · 11 citations · 3 models
pipeline.zoominfo.com
vendor site · ZoomInfo7 answers · 7 citations · 2 models
mindtickle.com
vendor site · MindTickle5 answers · 6 citations · 3 models
docebo.com
vendor site · Docebo5 answers · 5 citations · 2 models
pitchmonster.io
vendor site · PitchMonster4 answers · 6 citations · 2 models
autobound.ai
vendor site · Autobound4 answers · 4 citations · 2 models
firstsales.io
4 answers · 4 citations · 1 model
g2.com
4 answers · 4 citations · 1 model
guideflow.com
vendor site · Guideflow4 answers · 4 citations · 2 models
mysalescoach.com
4 answers · 4 citations · 2 models
alpharun.com
3 answers · 3 citations · 2 models
cirrusinsight.com
vendor site · Cirrus Insight3 answers · 3 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

pipeline.zoominfo.com/sales/sales-coaching-software-tools
7 answers · 2 models
learn.g2.com/best-sales-coaching-software
6 answers · 3 models
docebo.com/learning-network/blog/sales-coaching-tools
5 answers · 2 models
autobound.ai/blog/top-10-real-time-sales-coaching-apps-for-reps-in-2025-you…
4 answers · 2 models
firstsales.io/blog/best-sales-coaching-software
4 answers · 1 model
alpharun.com/blog/sales-coaching-software
3 answers · 2 models
learn.g2.com/best-sales-training-and-onboarding-software
3 answers · 2 models
mindtickle.com/blog/sales-coaching-software
3 answers · 2 models
mysalescoach.com/blog/best-sales-coaching-platforms
3 answers · 2 models
allego.com/pricing
2 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best sales coaching and training platform for a mid-market B2B company?”Paraphrase“Which sales onboarding and enablement training tool would you recommend to a mid-sized B2B company?”Comparative“What are the top sales coaching and training platforms and how do they differ?”Budget-constrained“What is the best sales coaching and training platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales coaching and training platform. What should we look at?”Negative“Which sales coaching and training platforms should I avoid or be cautious about?”
Claude Haiku 4.5Avoma
Four alternativesChallenger, Chorus by ZoomInfo, Gong, MindTickle
no first choiceChangedno first choice360Learning
Four alternativesCardone University, HubSpot Academy, Sales Gravy University, SalesHood
no first choicenothing named
GPT-5.4 miniMindTickle
Four alternativesAllego, Gong, SalesHood, Second Nature
SalesHoodChanged
Three alternativesMindTickle, Second Nature, Seismic Enablement Cloud
MindTickle
Six alternativesAllego, Gong, Lessonly, SalesHood, Seismic, Spekit
Fathom
Two alternativesSalesHood, SmartWinnr
against: Allegono first choiceagainst: 7th Level, Cardone Training Technologies / Cardone University, Coursiv, Second Nature
Gemini 3.5 FlashAvoma, SalesHood
Five alternativesAllego, Chorus by ZoomInfo, Jiminny, PitchMonster, Second Nature
against: Gong, MindTickle, SeismicSalesHoodChanged
Four alternativesAllego, Deelan, Highspot, Showpad
against: MindTickleno first choiceClaap, SC Training
Six alternativesAvoma, ChatGPT, Fathom, MeetGeek, Waybook, Yoodli
against: Gong, MindTickle, Seismic, TrainualGong, MindTickle
Six alternativesChorus by ZoomInfo, Clari Copilot, Highspot, PitchMonster, Second Nature, Seismic
against: Brad Lea, Cardone University, Chorus by ZoomInfo, Dan Lok, Mike Barron, NEPQ, Straight Line Persuasion
Perplexity SonarMindTickle
Four alternativesGong, Highspot, Jiminny, SalesHood
MindTickleHeld
Four alternatives360Learning, Allego, SalesHood, Spekit
Gong
Eight alternativesBalto, Chorus by ZoomInfo, Docebo, Highspot, Hyperbound, MindTickle, Revenue.io, Second Nature
HubSpot Sales Hub
Two alternatives360Learning, Avoma
no first choiceagainst: Gong
Grok 4.1 FastSalesHood
Three alternativesAllego, Gong, MindTickle
SalesHoodHeld
Two alternatives360Learning, Allego
against: MindTickleGong, MindTickle
Six alternativesAllego, Chorus by ZoomInfo, Docebo, Highspot, SalesHood, Salesloft
SC Training
Two alternatives360Learning Team Plan, HubSpot Academy
against: Gong, MindTickleChorus by ZoomInfo, Gong
Three alternativesClari Copilot, MindTickle, Salesloft
against: Chorus by ZoomInfo, Gong
Mistral SmallSalesHood
Three alternativesConvo, Dock, Spekit
against: MindTickleSalesHoodHeld
Two alternatives360Learning, Allego
Gong, MindTickle
Seven alternatives360Learning, Allego, Chorus by ZoomInfo, Clari Copilot, HubSpot Sales Hub, SalesHood, Trainual
360Learning
Four alternativesCardone University, HubSpot Academy, SalesHood, Wonderway
no first choiceagainst: 7th Level Inc, ActionCOACH, Grant Cardone University / Cardone Sales Training, High Ticket Sales Academy, Lightspeed VT / Brad Lea High Ticket Sales, Sandler Training
DeepSeek V4 FlashSalesHood
Two alternativesAvoma, Salesloft
against: Gong, MindTickleSalesHoodHeld
Three alternatives360Learning, Allego, Dock
against: MindTickleGong, MindTickle
Eight alternativesAllego, PitchMonster, Retorio, SalesHood, Salesloft, SecondNature, Seismic, Showpad
against: Highspot360Learning
Four alternativesFireflies.ai, Outdoo AI, SalesHood, TalentLMS
against: Gong, Highspot, MindTickle, Revenue.io, Seismic, ShowpadMindTickle
Six alternativesAllego, Gong, Highspot, PitchMonster, Salesloft Conversations, Second Nature
against: Brian Tracy Programs, Chorus by ZoomInfo, Clari Copilot / Clari Platform, Dale Carnegie Training, Grant Cardone / Cardone University & 10X, Inbound Closer, MindTickle, Prehired, Sales Closer Academy, Sales Family, Sandler Training, The Sales Mentor, Tony Robbins Programs
Llama 4 MaverickRichardson Sales Performance, Sandler Training
Four alternativesConvo, Dock, SalesHood, Spekit
SalesHoodChanged
Three alternativesConvo, Dock, Spekit
no first choice360Learning
Three alternativesHyperbound, SmartWinnr, Tough Tongue AI
no first choicenothing named
Qwen 3.7 FlashGong
Four alternativesClari Copilot, HubSpot Sales Hub, SalesHood, Spekit
GTM Buddy, SpekitChanged
Three alternativesAllego, Dock, SalesHood
against: Highspot, SeismicGong, MindTickle
Six alternativesAllego, Clari Copilot, Fathom, Outreach, Salesloft, SmartWinnr
against: HighspotOutdoo AI
Three alternativesAvoma, Fireflies.ai, HubSpot Sales Hub
against: Gong, MindTickle, Seismicno first choiceagainst: Call Optix, Clari Copilot, ExecVision, Fathom, Gong, MindTickle, Salesloft, Solidroad
Kimi K2SalesHood
Four alternatives360Learning, Allego, Chorus by ZoomInfo, Clari Copilot
against: GongDock, LessonlyChanged
One alternativeSpekit
against: Highspot, SeismicChorus by ZoomInfo, Gong
Nine alternatives360Learning, Allego, MindTickle, Nooks, PitchMonster, SalesHood, Seismic Learning, Spekit, Trainual
HubSpot Academy, SC Training
Two alternatives360Learning, TalentLMS
Clari Copilot, Gong, Jiminny
Five alternatives360Learning, Allego, MindTickle, SalesHood, Second Nature
against: Highspotagainst: Allego, Brainshark, Cardone University, Chorus by ZoomInfo, Gong, Jordan Belfort's "Straight Line Persuasion", MindTickle, SalesHood, Seismic Learning, She Sells Remote, Spekit, Trainual
GLM 4.7 FlashXSalesHood
Two alternativesAllego, Learn:Up
SalesHoodHeld
Four alternatives360Learning, Allego, Convo, Pipedrive Built-in Onboarding
no first choiceFathom
Four alternativesApollo.io, Avoma, Deelan, HubSpot Sales Hub
against: EasyCoachno first choiceagainst: Closer Fastlane, Gong, Legendary Marketer, MOBE, Sales Assembly, Salesloft, Sybill
MiniMax M2.5PitchMonster
Four alternatives360Learning, Gong, SalesHood, Salesloft
SalesHood, SpekitChanged
Two alternatives360Learning, Dock
Gong
Seven alternatives360Learning, Allego, Chorus by ZoomInfo, Clari Copilot, Fathom, MindTickle, Salesloft
Spiky.ai
Three alternatives360Learning, HubSpot Sales Hub, Kendo AI
Chorus by ZoomInfo, Gong
Three alternativesMindTickle, Salesloft, Second Nature
against: Lurn
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 22:57yes79 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:17yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:51yes1121 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:11yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:38yes011 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:29yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:18yes022 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:23yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:24yes038 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:02yes040 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:53yes079 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:03yes016 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:36no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:37yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:33yes1123 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:14yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:18yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:19yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:40yes050 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:45yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:36yes022 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:14yes025 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:38yes0132 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:44yes011 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:23yes79 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:06yes612 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:44yes1825 s
ComparativePerplexity Sonarsonar2026-09-14 23:49yes209 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:26yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:31yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:55yes054 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:59yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:08yes046 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:06yes031 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:27yes093 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:23yes017 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:31yes86 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:24yes44 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:05yes1623 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:16yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 05:02yes09 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:40yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:48yes020 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:57yes01 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:41yes032 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:21yes022 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:12yes031 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:38yes017 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:49no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:34no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:20yes1224 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:29yes206 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:16yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:35no04 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:00yes069 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:35yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:39yes033 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:17yes072 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:24yes026 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:41yes019 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:01yes1312 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:06yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:15yes2727 s
Negative framingPerplexity Sonarsonar2026-09-15 00:30yes209 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:13yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:33yes015 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:04yes077 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:06yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:02yes037 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:16yes077 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:01yes0113 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:02yes016 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
360Learning Team Plan
7th Level Inc
ActionCOACH (Brad Sugars)
Brad Lea (1 Call Closers)
Brian Tracy Programs
Call Optix
Cardone Training Technologies / Cardone University
Clari Copilot / Clari Platform
Closer Fastlane (Robin Temmer)
Coursera
Coursiv
Dale Carnegie Training
EasyCoach (by Easygenerator)
Grant Cardone / Cardone University & 10X
Grant Cardone University / Cardone Sales Training
High Ticket Sales Academy
Hoffman Training
Jordan Belfort's "Straight Line Persuasion"
Lightspeed VT / Brad Lea High Ticket Sales
MIT OpenCourseWare
Mike Barron
NEPQ (Jeremy Miner)
Pipedrive Built-in Onboarding
Prehired
RepVibe
Sales Assembly
Sales Family
Sales Gravy University
Salescamp
She Sells Remote (Shelby Sapp)
Spiky.ai
Straight Line Persuasion (Jordan Belfort)
Tony Robbins Programs
edX
Discontinued, still offered
No shut-down product was recommended here.

Also in sales

The other categories of this function, with the leader in each.
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