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GTM AI Index
Index › Products › Highspot · October 2026 Edition
6 categories · Ranked

Highspot

460Judge labels
33First choices
190Negative labels
14 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
23% in Sales enablement for enterprise buyers
Rank 2 of 72 in the mid-market standingcriticized challenger
6 of 14 models made it the first choice on the direct prompt; 35% of its 62 labels there were negative.
What the models named instead of Highspot →
By buyer segmentStrongest at enterprise.
In sales enablement · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Highspot for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Sales enablement and contentSales18%2 of 7235%62criticized challenger▲+11Since September 2026: 8% → 19%, +11 points. Past the 11-point floor: movement. Read over the models both editions asked.
Sales coaching and trainingSales2%11 of 12432%38criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Digital sales roomsSales0%72 of 7347%34criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Value selling toolsSales0%107 of 11643%7under 10 labels · led by Minoa at 21%
Field sales toolsSales0%23 of 940%3under 10 labels · led by Badger Maps at 38%
Partner relationship managementPartner and channel0%45 of 610%1under 10 labels · led by PartnerPortal.io at 22%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Highspot moved past the floor in one of six categories: Sales enablement, +11 points to 19%. It held within the floor in the other five.

Best category · Sales enablement · by segment

Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 81 → 14 of 81
Mid-market▲+11Since September 2026: 8% → 19%, +11 points. Past the 11-point floor: movement. Read over the models both editions asked.
19%from 8% in September 2026
Cleared the floor by 0 pointsRank 5 → 2 of 64
Enterprise▲+3Since September 2026: 20% → 23%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
23%from 20% in September 2026
Inside the floor by 8 pointsRank 2 of 52, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Sales enablement8%19%▲+11Since September 2026: 8% → 19%, +11 points. Past the 11-point floor: movement. Read over the models both editions asked.Moved past the floorRank 5 → 2 of 72
Sales coaching0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 34 → 11 of 124
Sales rooms0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 37 → 72 of 73
Value selling0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 107 of 116, unchanged
Field sales0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 23 of 94, unchanged
PRM0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 45 of 61, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Highspot across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.502406
GPT-5.4 mini34018
Gemini 3.5 Flash013913
Perplexity Sonar03126
Grok 4.20235313
Mistral Small124310
DeepSeek V4 Flash132713
Llama 4 Maverick10405
Qwen 3.7 Flash253818
Kimi K2134614
GLM 4.7 FlashX115613
MiniMax M2.5144312
GPT-6 Luna11215
Muse Glimmer 30B12249

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct76 labels15
Paraphrase79 labels7
Comparative105 labels19not counted in share
Budget-constrained57 labels5
Scale-constrained59 labels6
Negative84 labels5not counted in share
First choiceAlternativeMentionNegative460 labels in all, every segment counted; 33 of the 57 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“1. Highspot (now part of Seismic) - Best for: Mid-sized to large B2B teams that want a comprehensive sales enablement platform” Mistral Small · Sales enablement · paraphrase prompt · first choice
“Start with free trials from HubSpot or Highspot. ... | Highspot | Custom (enterprise skew) | Content-heavy teams | Strong analytics |” Grok 4.20 · Sales enablement · scale prompt · first choice
“positioned as an AI platform for revenue execution... "the only unified platform with native AI built into every GTM motion"” Muse Glimmer 30B · Sales enablement · comparative prompt · first choice
“Highspot is often the safest "all-around" choice due to its modern interface and rapid growth capabilities.” Qwen 3.7 Flash · Sales enablement · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“"content custodians," "PDF repositories," and "glorified Dropbox" with "$50K-per-rep portals nobody opens."” Kimi K2 · Sales rooms · negative prompt · hard negative
“specifically mentioned as something you may want to avoid if you're looking for a streamlined solution” Mistral Small · Sales rooms · negative prompt · hard negative
“Highspot showed 37% negative sentiment (10 of 27 labels negative), with 6 "hard negative" labels” MiniMax M2.5 · Sales rooms · negative prompt · hard negative
“What to avoid on a budget: Enterprise-grade platforms like Highspot (from ~$45\u201360/user/month)” DeepSeek V4 Flash · Sales enablement · budget prompt · hard negative

Named alongside

The products named in the same answers as Highspot, over the 460 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Highspot was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Seismic308 of 46037Compare →
Dock118 of 46028Compare →
Allego105 of 4604Not among the top eight
Trumpet100 of 46024Not among the top eight
Gong83 of 46019Compare →
GetAccept74 of 4601Not among the top eight
Aligned70 of 46018Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Highspot. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 427 of the 460 answers that named Highspot and are not a share of its labels.

Domains cited

dock.us216
mindtickle.com192
g2.com181
learn.g2.com146
prospeo.io127
showpad.com113
guideflow.com101
blog.hubspot.com98
spekit.com97
pipeline.zoominfo.com91

1,362 of the 1,362 domain citations in answers naming Highspot came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

highspot.com ranks 2 on Google for the category's searches. In the answers, Highspot takes 18% of first choices and HubSpot Sales Hub takes 29%.
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In search

Google, US estimates
Position for “sales enablement platform”
2
Position for “best sales enablement platform”
–
not in the top ten
Searches for its name, Google
14,800 a month (“highspot”)
AI search demand for its name, est.
255 a month
Organic visits to its site
about 47,379 a month
Searches its site ranks for
4,903 · 971 in the top three
Sites linking to it
10,004
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
62 ads · 28 image, 27 text, 7 video · 5 shown in the last 30 days

First shown April 2024, as Highspot, Inc., verified. Ads started 2025-10 to 2026-09: 40 in the year, 22 before. 2 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
18%
rank 2 of 72 in sales enablement
Segment leader
29%
HubSpot Sales Hub
First choices
33 across its categories
Named in
460 answers
Its own site cited
in 427 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on highspot.com
3,911
subdomains included
Content
2,032
counted in the table below
Documentation
68
Product · Integration
108 · 57
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog1,159172026-08-18
Case study29822026-07-27
Podcast or video21692026-09-18
Webinar or virtual event19802025-10-06
Conference or event11602025-05-05
Glossary or explainer1902025-11-03
Template or tool1302025-07-24
Comparison9undated
Report or ebook4undated
How it is countedHide how it is counted

Every page highspot.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Highspot

What the judge wrote, as written, with how often. The vendor table decides that these count as Highspot; a claim can dispute any of them.
HighSpot 2Highspot (by Seismic) 2Highspot (now by Seismic) 1Highspot (now part of Seismic) 1Highspot by Seismic 1Highspot/Seismic 1

Follow Highspot

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Highspot.
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On record

Wikidata
Headquarters
Seattle, United States
Founded
2012

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
AI platform for revenue execution
For
go-to-market teams
Price stated
Pricing highspot.com
Free plan or trial
Complimentary highspot.com/marketplace
Certifications
certificationsSOC 2 Type 2ISO 27001:2022ISO 27701:2019
Customers named
HSBCSiemensAllianz TradeAetnaVisaF5BambooHRLifetouch
Not stated on the pages read
Starting price, integrations, hosting

What Highspot's own pages state, read September 28, 2026: highspot.com, highspot.com/pricing, highspot.com/trust, highspot.com/product, highspot.com/marketplace. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Highspot's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Highspot, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Highspot by email, built from the raw record of the edition. It shows:

  • where Highspot is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Highspot, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at highspot.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where Highspot is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
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Highspot is among the products AI models recommend first in Sales enablement and content this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Sales enablement and content, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/sales-enablement-and-content/"><img src="https://gtm-ai-index.com/badges/2026-10/highspot--sales-enablement-and-content-wide.svg" alt="Among AI models' top three in Sales enablement and content, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Sales enablement and content standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Sales enablement and content, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/sales-enablement-and-content/"><img src="https://gtm-ai-index.com/badges/2026-10/highspot--sales-enablement-and-content-square.svg" alt="Among AI models' top three in Sales enablement and content, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Sales enablement and content standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Sales enablement and content, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/sales-enablement-and-content/"><img src="https://gtm-ai-index.com/badges/2026-10/highspot--sales-enablement-and-content-compact.svg" alt="Among AI models' top three in Sales enablement and content, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Sales enablement and content standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.