AI Indexes
GTM AI Index
Archive

Editions and the record

Every prompt, the versioned vendor table and each edition's report, archived permanently at stable URLs. The raw judge labels and full answers are sent on request.

Edition log

Each edition with the collection runs that produced it and the calibration repeat that set its noise floor. Monthly editions run on the first of each month at 06:00 UTC. Special editions follow major frontier model releases and are published as a comparison against the prior generation; they are added to the log when a release is announced.
EditionKindDateLabelsVendor tablethe change log is in the fileStatus
Collection run A · categories 1–14Run2026-09-083,572v2026-10-05.2Published
Collection run C · categories 15–73Run2026-09-0913,823v2026-10-05.2Published
Calibration repeat, 20 categoriesSets the noise floor for this edition.Repeat2026-09-104,963v2026-10-05.2Measured
September 2026 EditionEdition2026-09-1598,254v2026-10-05.2Published
Collection run, monthly, small business, mid-market and enterpriseRun2026-09-1498,254v2026-10-05.2Published
Calibration repeat, 20 categoriesSets the noise floor for this edition.Repeat2026-09-159,993v2026-10-05.2Measured
October 2026 EditionEdition2026-10-01148,766v2026-10-05.2Published
Collection run, monthly, small business, mid-market and enterpriseRun2026-10-0198,689v2026-10-05.2Staged
Collection run, smoke, enterprise,mid-market,smb · categories added to the October 2026 EditionRun2026-10-043,917v2026-10-05.2Published
Collection run, baseline, enterprise,mid-market,smb · categories added to the October 2026 EditionRun2026-10-0446,160v2026-10-05.2Published
Calibration repeat, 20 categoriesSets the noise floor for this edition.Repeat2026-10-0428,048v2026-10-05.2Measured
November 2026 EditionThen monthly on the first, through the November 2027 Edition. The full schedule →Edition2026-11-01pendingpendingScheduled
PublishedIn the public record at a stable URL, citable.MeasuredA calibration repeat, run and measured, feeding the noise floor.StagedThe data exists and is not public yet.ScheduledThe data does not exist yet.

The record

October 2026 Edition · vendor table v2026-10-05.2. The prompts, the model set, the vendor table and the report are free files. The raw judge labels and the full answers, with timestamp, model version and search flag, are sent on request. Every figure on the pages traces to the verbatim quotes shown beside it.

The raw judge labels and the full responses are sent on request, for research and reporting: ask for the record. The method files, the report and every figure on the pages stay free.

ArtifactOne row of it isSizeWhere
The raw recordJSON, one row per label or answer. The labels, the answers and the vendor table by request; the method files free.
edition-2026-10-scores.jsonJSONOne row per named product, with the name exactly as written and a verbatim evidence quote.53.0 MBBy request
edition-2026-10-responses.jsonJSONEvery call with its full answer text, timestamp, version string, search flag, cited URLs, latency and token counts.39.4 MBBy request
edition-2026-10.mdMarkdownThe derived report for the edition, including the appendix on loose paraphrase stability.1.0 MBFree now
prompts.jsonJSONEvery prompt verbatim: six variants across 112 categories for each buyer segment, 672 per segment. Each prompt carries its set; the September 2026 mid-market set, asked as a B2B software company, is kept under its own ids beside the current one.990 KBFree now
models.jsonJSONPinned models, endpoints, search tools and list prices as of the edition.21 KBFree now
vendor_aliases.jsonJSONCanonical names, aliases, category-scoped readings, exclusions and the change log.1.5 MBBy request
The calibration repeatThe same prompts asked again with nothing changed, over the twenty calibration categories.
mai-20261004-1100-calibration_b-scores.jsonJSONThe same prompts asked again on October 4, 2026 with nothing changed, over 20 categories. One row per named product, as in the edition file.10.0 MBBy request
mai-20261004-1100-calibration_b-responses.jsonJSONEvery call of the repeat with its full answer text, timestamp, version string, search flag, cited URLs, latency and token counts.7.2 MBBy request
mai-20261004-1100-calibration_b.mdMarkdownThe derived report for the repeat, the per-model flip rates behind the noise floor.204 KBFree now

The pages, the standings and the method files are published under CC BY 4.0, free to cite. Until 4 October 2026 the September and October 2026 records were offered for download under CC BY 4.0; copies obtained then keep those terms. From that date no edition's raw labels or full responses are offered for download; they are sent on request, under the record license: for the research or reporting it was sent for, with commercial use, redistribution and model training by agreement.

Cite this edition
GTM AI Recommendation Index, October 2026 Edition. gtm-ai-index.com. Scored under vendor table v2026-10-05.2.
The subscriber app

The app reads this record for one company: every category it is named in, across all four indexes, what changed, who the models pick instead, and every answer behind every figure.

See the app

Seven days free, no card.

On request

The public index is a fixed scope, rescored every edition: 112 categories, three buyer segments, six framings, fourteen models. Everything below runs on one category for that category's subscribers, as an expanded run, and never enters the public standing.
CutWhat it is
The flagship modelsClaude Opus 5, Claude Opus 4.8, GPT-6 Astra, GPT-5.6 Sol, Gemini 3.1 Pro, Perplexity Sonar Pro, Muse Spark 1.3, on your category every month.
Job-to-be-done framingA seventh prompt per category that describes the work instead of naming the category.

Prices are on the Subscribe page. A cut that enough subscribers ask for can be promoted into the public index; that is announced in the edition log above and on the method page's change log, never done quietly.

Category roadmap

The addressable set across six go-to-market functions, cross-referenced to the landscape map, G2 and analyst coverage. The exceptions come first, because they are what the section is for.
112Categories coveredScored every edition, full record published.
7Out of scopeNamed below, with the reason.
6Go-to-market functionsThe addressable set.
0Planned, not yet scoredAdditions are announced in the edition log.
Out of scopeNamed, with the reason. These are the rows the section exists for.
The management domain of the landscapeAll 7 of its categories: Agile & Lean Management, Collaboration, Talent Management, Budgeting & Finance, Projects & Workflow, Product Management, Vendor Analysis & Management. Team and operations tooling rather than products a buyer asks an AI to recommend for marketing. Not in the addressable set.Out of scope
Products named as something other than a candidateA warehouse named as a data source inside a CDP answer, an ad platform named as a destination inside an attribution answer, a buyer's own tooling: counted only where the answer treats the product as a candidate in the category asked about, under the scoring rule on the method page.Excluded
Covered, by functionEvery covered category is scored the same way; open a function for its categories with the landscape reference and analyst coverage.
MarketingFinding and creating demand: content, web, search, advertising, events, automation, measurement.49Open 49 →
CategoryReferenceAnalyst coverage
Account-based marketing platformsSocial and Relationships › ABM—
AI marketing agentsG2: AI Marketing Agents Software—
AI visibility and answer engine tracking toolsContent and Experience › SEO (AEO/GEO, noted by the landscape as an accelerating area)—
App store optimization toolsG2: App Store Optimization Software—
Attribution and marketing mix modelingData › Marketing Analytics, Performance & AttributionGartner Magic Quadrant for Marketing Mix Modeling Solutions (2025); Forrester Wave: Marketing Measurement and Optimization Services (Q1 2026)
Audience and consumer insights platformsG2: Audience Intelligence Platforms; Consumer Insights Platforms—
Audio and podcast advertisingG2: Digital Audio Advertising Software—
Brand protection platformsG2: Brand Protection Software—
Call tracking platformsG2: Inbound Call Tracking Software—
Click fraud protectionG2: Click Fraud Software—
Competitive intelligence toolsG2: Competitive Intelligence Tools; Digital Advertising Intelligence Software—
Content management systems for marketing sitesContent and Experience › CMS & Web Experience ManagementGartner Magic Quadrant for Digital Experience Platforms (2026)
Content marketing platformsContent and Experience › Content MarketingGartner Magic Quadrant for Content Marketing Platforms (2026)
Conversational marketing platformsG2: Conversational Marketing Software—
Creative automation platformsG2: Creative Management Platforms—
Digital asset managementContent and Experience › DAM & MRM & PIMForrester Wave: Digital Asset Management Systems (Q1 2026)
Direct mail and gifting platformsG2: Account-Based Direct Mail Software; Direct Mail Automation Software; Promotional Product Management Software—
Ecommerce marketingCommerce and Sales › eCommerce Marketing—
Ecommerce search and merchandisingG2: E-Commerce Search Software; E-Merchandising Software—
Email deliverability and testing toolsG2: Email Deliverability Tools; Email Testing Software—
Email marketing platformsContent and Experience › Email MarketingForrester Wave: Email Marketing Service Providers (Q1 2026)
Email signature managementG2: Email Signature Software—
Employee advocacy platformsG2: Employee Advocacy Software—
Event lead capture appsG2: Event Lead Capture Software; Lead Retrieval Software—
Event management platformsG2: Event Management Platforms; Event Marketing Software; Event Networking and Matchmaking; Event Planning Software; Event Registration and Ticketing Software; Mobile Event Apps; Other Event Management Software; Trade Show and Exhibition Solutions—
Experimentation and personalizationContent and Experience › Optimization, Personalization & TestingGartner Magic Quadrant for Personalization Engines (2026)
Influencer platformsSocial and Relationships › Influencers—
Landing pages and interactive contentContent and Experience › Interactive Content—
Local listings managementG2: Local Listing Management Software; Local SEO Software; Store Locator Software—
Loyalty, advocacy and referralsSocial and Relationships › Advocacy, Loyalty & Referrals—
Marketing automation and campaign managementContent and Experience › Marketing Automation & Campaign/Lead ManagementGartner Magic Quadrant for B2B Marketing Automation Platforms (2025); Gartner Magic Quadrant for Multichannel Marketing Hubs (2025)
Marketing resource managementG2: Marketing Resource Management Software; Marketing Calendar Software—
Mobile appsContent and Experience › Mobile Apps—
Mobile marketing and pushAdvertising and Promotion › Mobile Marketing—
Native and content advertisingAdvertising and Promotion › Native/Content Advertising—
PR and media monitoringAdvertising and Promotion › PR—
PrintAdvertising and Promotion › Print—
Programmatic and display advertisingAdvertising and Promotion › Display & Programmatic AdvertisingGartner Market Guide for Ad Tech Platforms (the Magic Quadrant for Ad Tech ended in 2021)
Retail media platformsG2: Retail Media Advertising Platforms—
Retail, proximity and IoT marketingCommerce and Sales › Retail, Proximity & IoT—
Review and reputation managementSocial and Relationships › Community & Reviews—
Search and social advertising platformsAdvertising and Promotion › Search & Social Advertising—
SEO and content optimization platformsContent and Experience › SEOGartner Magic Quadrant for Content Marketing Platforms (2026, adjacent)
SMS and WhatsApp marketing platformsG2: SMS Marketing Software; WhatsApp Marketing Software; Conversational Commerce Platforms—
Social media managementSocial and Relationships › Social Media Marketing & Monitoring—
Video advertisingAdvertising and Promotion › Video Advertising—
Video marketing and hostingContent and Experience › Video Marketing—
Webinar and virtual event platformsSocial and Relationships › Events, Meetings & Webinars—
Website governance and accessibilityG2: Digital Governance Software—
SalesWorking pipeline: prospecting, engagement, conversation intelligence, intent, enablement, forecasting.17Open 17 →
CategoryReferenceAnalyst coverage
AI SDR agentsG2: AI Sales Assistant—
B2B intent data providersData › Audience/Marketing Data & Data Enhancement—
Conversational intelligence and call recordingSocial and Relationships › Call Analytics & ManagementGartner Magic Quadrant for Revenue Action Orchestration (December 2025, adjacent: conversation intelligence is one of its converged capabilities)
Digital sales roomsG2: Digital Sales Room—
Field sales toolsG2: Field Sales Software—
Interactive demo platformsG2: Demo Automation Software—
Lead routing and managementG2: Lead-to-Account Matching and Routing; Lead Management—
Meeting schedulingG2: Online Appointment Scheduling—
Revenue intelligence and forecastingCommerce and Sales › Sales Automation, Enablement & IntelligenceGartner Magic Quadrant for Revenue Action Orchestration (December 2025)
RFP response softwareG2: RFP Software (from Finance)—
Sales coaching and trainingG2: Sales Coaching; Sales Training and Onboarding—
Sales dialers and callingG2: Outbound Call Tracking; Auto Dialer—
Sales enablement and contentG2: Sales EnablementGartner Magic Quadrant for Revenue Enablement Platforms (first edition, November 2025)
Sales engagement platformsCommerce and Sales › Sales Automation, Enablement & IntelligenceGartner Magic Quadrant for Revenue Action Orchestration (first edition, December 2025; succeeds the Sales Engagement Applications market)
Sales gamificationG2: Sales Gamification Software; Gamification Software—
Sales intelligence and contact dataCommerce and Sales › Sales Automation, Enablement & IntelligenceGartner Magic Quadrant for Revenue Action Orchestration (December 2025, adjacent)
Value selling toolsG2: Value Selling Tools—
CustomerKeeping and growing customers: support, success, onboarding, feedback, education, community.13Open 13 →
CategoryReferenceAnalyst coverage
AI voice agentsG2: AI Voice Agent Platform Software—
Chatbots and conversational AI for supportSocial and Relationships › Live Chat & ChatbotsForrester Wave: Conversational AI Platforms For Customer Service (Q2 2026)
Client onboarding platformsG2: Client Onboarding Software—
Community platformsSocial and Relationships › Community & Reviews—
Contact center platformsG2: Contact Center Software; Call Center Infrastructure (CCI) Software—
Contact center quality assuranceG2: Contact Center Quality Assurance Software; Contact Center AI Observability Software—
Customer education and LMSG2: Customer Education—
Customer feedback and surveysSocial and Relationships › Customer Experience, Service & Success—
Customer success platformsSocial and Relationships › Customer Experience, Service & Success—
Customer support and helpdeskSocial and Relationships › Customer Experience, Service & SuccessGartner Magic Quadrant for the CRM Customer Engagement Center (2025)
Digital adoption and onboardingG2: Digital Adoption PlatformGartner Market Guide for Digital Adoption Platforms (September 2025)
In-app messaging and customer communicationsG2: Customer Communications Management; In-App Messaging—
Knowledge base and self-serviceG2: Knowledge Base; Help AuthoringGartner Magic Quadrant for Customer Service Knowledge Management Systems (2026); Forrester Wave: Knowledge Management Solutions (Q4 2024)
Revenue operationsThe function that owns the system of record and the quote-to-cash mechanics: CRM, CPQ, contracts, billing, commissions, territory and quota planning.12Open 12 →
CategoryReferenceAnalyst coverage
Billing and subscription managementG2: Subscription Billing; Subscription Management—
Contract lifecycle management and e-signatureG2: Contract Lifecycle Management (CLM); E-SignatureGartner Magic Quadrant for Contract Life Cycle Management (October 2025)
CPQG2: CPQGartner Magic Quadrant for Configure, Price and Quote Applications (January 2026)
CRMSocial and Relationships › CRMGartner Magic Quadrant for CRM Sales Platforms (2026, formerly Sales Force Automation Platforms)
CRM data quality and deduplicationG2: Data Quality; CRM Data Quality—
Ecommerce platformsCommerce and Sales › eCommerce Platforms & CartsGartner Magic Quadrant for Digital Commerce (2025)
Order management systemsG2: Order Management Software—
Pricing optimizationG2: Pricing Software—
Product information managementG2: Product Information Management (PIM) Systems; Catalog Management Software—
Proposal softwareG2: Proposal—
Sales commissions and incentive compensationG2: Sales CompensationGartner Magic Quadrant for Sales Performance Management (2026)
Territory and quota planningG2: Sales Performance ManagementGartner Magic Quadrant for Sales Performance Management (2026, adjacent)
GTM data and infrastructureShared plumbing: customer data, warehouses and reverse ETL, enrichment and verification, identity, automation, consent.17Open 17 →
CategoryReferenceAnalyst coverage
Address verification toolsG2: Address Verification Tools—
Consent and privacy managementData › Governance, Compliance and Privacy—
Customer data platformsData › Customer Data PlatformGartner Magic Quadrant for Customer Data Platforms (2026)
Customer intelligence and data scienceData › Business/Customer Intelligence & Data Science—
Dashboards and data visualizationData › Dashboards & Data VisualizationGartner Magic Quadrant for Analytics and Business Intelligence Platforms (2026)
Data clean roomsG2: Data Clean Room Software—
Data enrichmentData › Audience/Marketing Data & Data Enhancement—
Data warehouse and reverse ETL for marketingData › iPaaS, Cloud/Data Integration & Tag ManagementGartner Magic Quadrant for Cloud Database Management Systems (2025); Gartner Magic Quadrant for Data Integration Tools (2025)
Email verificationG2: Email Verification—
Identity resolutionData › Audience/Marketing Data & Data Enhancement—
Market intelligence platformsG2: Market Intelligence Software—
Product analyticsData › Mobile & Web Analytics—
Session replay and heatmapsG2: Session Replay Software; Heatmap Tools; Visitor Behavior Intelligence Software—
Tag managementData › iPaaS, Cloud/Data Integration & Tag Management—
Web analyticsG2: Digital Analytics Software; Content Analytics Software—
Workflow automation and iPaaSData › iPaaS, Cloud/Data Integration & Tag ManagementGartner Magic Quadrant for Integration Platform as a Service (March 2026)
Partner and channelSelling through others: partner management, affiliates, channel and local marketing.4Open 4 →
CategoryReferenceAnalyst coverage
Affiliate and partner managementCommerce and Sales › Affiliate Marketing & Management—
Channel partner and local marketingCommerce and Sales › Channel, Partner & Local Marketing—
Partner relationship managementG2: Partner Relationship Management (PRM)—
Referral and partner programsG2: Referral Marketing; Partner Ecosystem Platforms—

A category enters the addressable set when it is a product a buyer asks an AI to recommend for going to market. Additions and removals are announced in the edition log and on the method page, never done quietly.

Who is asking

Every prompt set is one combination of four choices: how big the buyer is, what industry it is in, how the question is framed, and who answers. Each added value multiplies the prompt set, so these are taxonomy decisions first and scope decisions second.

Company size
Mid-market Every prompt today; the scale prompt says 500 people.
Covered
Enterprise Same categories, prompts reframed for a large company: thousands of users, predictable total cost, SSO, SOC 2 and procurement review. Prompt ids cNN-e1 to cNN-e6. Runs from the October 2026 Edition.
Planned
Small business Same categories, prompts reframed for a small team and budget. Planned for the November 2026 Edition.
Planned
Industry
B2B software Every prompt today says a B2B software company.
Covered
Financial services Regulated, compliance-heavy stack.
Planned
Healthcare Privacy and consent constraints change the answers.
Planned
Manufacturing Long cycles, channel and distributor selling.
Planned
Retail and ecommerce B2C stack; overlaps with the commerce categories.
Planned
Professional services Relationship selling, small marketing teams.
Planned
Question framing
Category question The buyer names the category: "what is the best CDP for…". The six variants on the methodology page.
Covered
Job to be done The buyer describes the work, not the category: "We need to source and verify contacts at our target accounts, what should we use". The do-it-yourself path; the model names the category as well as the product. Ten categories written and run off the standing as the first probe (docs/probe-lane.md, prompt ids c..-j); joins the standing when it passes the probe gate.
In a probe
Who answers
AI models Six frontier models with search on, fresh session per prompt.
Covered
Human buyers The same questions put to human buyers, published beside the model answers.
Planned
Cadence

A monthly edition on the same date. A special edition within days of a major frontier release, published against the prior generation. Quarterly written analysis, only once enough editions have accumulated to say something with substance.

Rescoring policy

When the vendor table changes, every edition in the series is regenerated under the new version, so the series is never a mix of table versions. A trend that appears only after a table change is tooling, not model behavior.

If the project ends

The historical series is the part that gets harder to replicate the longer it runs. Every edition stays at its stable URL, and the final edition is marked final on the site.