# Segment: Mid-market

# GTM AI Recommendation Index, run mai-20261004-1100-calibration_b

120 prompts, 14 models, 9,495 raw judge labels, 9,542 scored labels after normalization. Published weights: first choice +3, alternative +2, mention +1, soft negative -2, hard negative -3.

Scored under vendor alias table version 2026-10-05.2. Raw judge labels are the permanent record; the numbers below are derived from them and are regenerated for every run whenever the alias table changes, so the whole series is always scored under one table version. Resolution of raw names: 8,101 by alias or canonical name, 886 by category-scoped alias, 138 from combined answers split into their products, 39 from combined answers counted once for their first product, 5 excluded by rule, 337 unresolved and counted under the raw name.

## Paraphrase stability

Share of categories where a model's first choice set on the direct prompt equals its set on the paraphrase.

| Model | Same | Different | Stability |
|---|---|---|---|
| Claude Haiku 4.5 | 4 | 15 | 21% |
| GPT-5.4 mini | 8 | 12 | 40% |
| Gemini 3.5 Flash | 8 | 12 | 40% |
| Perplexity Sonar | 6 | 14 | 30% |
| Grok 4.1 Fast | 9 | 11 | 45% |
| Mistral Small | 3 | 17 | 15% |
| DeepSeek V4 Flash | 8 | 12 | 40% |
| Llama 4 Maverick | 3 | 14 | 18% |
| Qwen 3.7 Flash | 7 | 13 | 35% |
| Kimi K2 | 5 | 15 | 25% |
| GLM 4.7 FlashX | 4 | 16 | 20% |
| MiniMax M2.5 | 5 | 15 | 25% |
| GPT-6 Luna | 15 | 5 | 75% |
| Muse Glimmer 30B | 7 | 13 | 35% |

A looser measure, whether a direct first choice survives as a first choice or alternative on the paraphrase, is in the appendix.

## Standing by category

First choice share across the direct, paraphrase, budget and scale prompts and all 14 models. The top product's share is published alongside the label: contested means the top share is at or below 40%, and a category just above the line is not meaningfully different from one just below it. Consensus means every model's direct-prompt first choice is the same single product.

| Category | Top product | Top share | First choices | Status |
|---|---|---|---|---|
| ai-visibility-tracking | Otterly | 21% | 57 | contested |
| attribution-mmm | Dreamdata | 23% | 73 | contested |
| b2b-intent-data | Apollo.io | 28% | 58 | contested |
| chatbots-and-conversational-ai-for-support | Intercom Fin AI Agent | 38% | 50 | contested |
| conversation-intelligence | Avoma | 36% | 55 | contested |
| crm | HubSpot CRM | 43% | 51 | clear leader |
| customer-data-platforms | Segment | 45% | 51 | clear leader |
| customer-support-helpdesk | Freshdesk | 30% | 56 | contested |
| data-warehouse-reverse-etl | Hightouch | 44% | 94 | clear leader |
| digital-sales-rooms | Aligned | 25% | 56 | contested |
| email-marketing | HubSpot Marketing Hub | 41% | 59 | clear leader |
| identity-resolution | Twilio Segment Unify | 12% | 60 | contested |
| marketing-automation | HubSpot Marketing Hub | 61% | 51 | clear leader |
| marketing-cms | HubSpot Content Hub | 43% | 51 | clear leader |
| partner-relationship-management | Channeltivity | 25% | 53 | contested |
| product-analytics | Amplitude Analytics | 44% | 50 | clear leader |
| sales-engagement | Apollo.io | 32% | 60 | contested |
| sales-intelligence-and-contact-data | Apollo.io | 77% | 52 | clear leader |
| seo-content-optimization | Surfer SEO | 24% | 55 | contested |
| webinar-virtual-events | Livestorm | 26% | 58 | contested |

**ai-visibility-tracking**: Otterly 21%, Peec AI 18%, Semrush AI Visibility Toolkit 14%, Profound 11%, Rankscale 7%

**attribution-mmm**: Dreamdata 23%, Google Analytics 4 16%, Google Meridian 14%, Rockerbox 11%, HockeyStack 5%

**b2b-intent-data**: Apollo.io 28%, Bombora 24%, Factors.ai 7%, ZoomInfo 7%, 6sense 5%

**chatbots-and-conversational-ai-for-support**: Intercom Fin AI Agent 38%, Tidio 16%, Zendesk AI 8%, Drift 4%, tawk.to 4%

**conversation-intelligence**: Avoma 36%, Fireflies.ai 16%, Gong 15%, Fathom 11%, Jiminny 5%

**crm**: HubSpot CRM 43%, HubSpot Sales Hub 24%, Salesforce Sales Cloud 8%, Zoho CRM 8%, Bigin by Zoho 4%

**customer-data-platforms**: Segment 45%, Hightouch 20%, BlueConic 12%, Klaviyo Data Platform 6%, RudderStack 6%

**customer-support-helpdesk**: Freshdesk 30%, Zendesk Support Suite 29%, Zoho Desk 23%, TeamSupport 11%, HubSpot Service Hub 4%

**data-warehouse-reverse-etl**: Hightouch 44%, BigQuery 24%, Snowflake 17%, Census 6%, RudderStack Reverse ETL 4%

**digital-sales-rooms**: Aligned 25%, Dock 23%, Trumpet 18%, GetAccept 14%, Flowla 7%

**email-marketing**: HubSpot Marketing Hub 41%, ActiveCampaign 20%, Brevo 14%, MailerLite 14%, Sender 7%

**identity-resolution**: Twilio Segment Unify 12%, FullContact 10%, Hightouch Adaptive Identity Resolution 10%, Zingg 7%, Leadspace 5%

**marketing-automation**: HubSpot Marketing Hub 61%, Brevo 24%, ActiveCampaign 4%, MailerLite 4%, Adobe Marketo Engage 2%

**marketing-cms**: HubSpot Content Hub 43%, WordPress 33%, Webflow 22%, Contentful 2%

**partner-relationship-management**: Channeltivity 25%, PartnerPortal.io 23%, Kiflo PRM 11%, Impartner PRM 9%, ZINFI Unified Partner Management 6%

**product-analytics**: Amplitude Analytics 44%, PostHog 24%, Mixpanel 18%, Heap 6%, June 4%

**sales-engagement**: Apollo.io 32%, Salesloft 30%, HubSpot Sales Hub 15%, Outreach 13%, Reply.io 3%

**sales-intelligence-and-contact-data**: Apollo.io 77%, ZoomInfo 12%, Lusha 6%, Cognism 2%, Demandbase 2%

**seo-content-optimization**: Surfer SEO 24%, Semrush 18%, Frase 9%, Clearscope 7%, NeuronWriter 7%

**webinar-virtual-events**: Livestorm 26%, Demio 17%, Zoho Webinar 14%, Zoom Webinars 12%, Goldcast 10%

## Anti-recommendations

Products most often labeled soft or hard negative, with the number of models that did so at least once in the category, and the share of that product's labels in the category that were negative. A high negative share on a product with few labels is a warning; a low share on a product with many labels is salience, not sentiment.

- **ai-visibility-tracking**: Ahrefs Brand Radar (7 models; 7 of 23 labels negative), Profound (5 models, 2 hard; 8 of 40 labels negative), Otterly (4 models, 1 hard; 4 of 42 labels negative), Semrush AI Visibility Toolkit (4 models; 5 of 44 labels negative)
- **attribution-mmm**: Northbeam (6 models, 3 hard; 8 of 28 labels negative), Triple Whale (6 models, 2 hard; 7 of 25 labels negative), Rockerbox (5 models, 2 hard; 6 of 31 labels negative), Adobe Marketo Measure (5 models, 1 hard; 5 of 12 labels negative)
- **b2b-intent-data**: 6sense (11 models, 5 hard; 26 of 63 labels negative), ZoomInfo (11 models, 3 hard; 15 of 51 labels negative), Demandbase (9 models, 5 hard; 22 of 52 labels negative), Bombora (7 models, 2 hard; 10 of 63 labels negative)
- **chatbots-and-conversational-ai-for-support**: Drift (6 models, 3 hard; 8 of 19 labels negative), Intercom Fin AI Agent (6 models, 2 hard; 8 of 54 labels negative), Zendesk AI (4 models, 1 hard; 5 of 39 labels negative), ChatBot.com (3 models, 2 hard; 3 of 6 labels negative)
- **conversation-intelligence**: Gong (13 models, 5 hard; 30 of 64 labels negative), Chorus by ZoomInfo (10 models, 1 hard; 13 of 47 labels negative), Otter.ai (5 models, 2 hard; 6 of 15 labels negative), Clari Copilot (5 models; 5 of 24 labels negative)
- **crm**: Salesforce Sales Cloud (10 models, 1 hard; 12 of 57 labels negative), HubSpot CRM (9 models, 1 hard; 10 of 58 labels negative), Zoho CRM (8 models, 1 hard; 8 of 57 labels negative), Pipedrive (4 models; 4 of 47 labels negative)
- **customer-data-platforms**: Salesforce Data Cloud (6 models, 4 hard; 12 of 38 labels negative), Adobe Real-Time CDP (5 models, 4 hard; 10 of 32 labels negative), Tealium (4 models, 2 hard; 5 of 28 labels negative), Segment (4 models; 7 of 63 labels negative)
- **customer-support-helpdesk**: Zendesk Support Suite (10 models, 3 hard; 14 of 64 labels negative), Intercom (10 models, 2 hard; 12 of 48 labels negative), Freshdesk (9 models, 2 hard; 10 of 69 labels negative), Help Scout (6 models; 6 of 41 labels negative)
- **data-warehouse-reverse-etl**: Amazon Redshift (9 models, 2 hard; 11 of 49 labels negative), Snowflake (9 models, 1 hard; 16 of 73 labels negative), Census (8 models, 1 hard; 13 of 72 labels negative), RudderStack Reverse ETL (7 models; 9 of 46 labels negative)
- **digital-sales-rooms**: Seismic (9 models, 7 hard; 16 of 32 labels negative), Highspot (7 models, 7 hard; 13 of 33 labels negative), Dock (6 models, 3 hard; 6 of 38 labels negative), Trumpet (6 models, 1 hard; 6 of 51 labels negative)
- **email-marketing**: Mailchimp (14 models, 7 hard; 30 of 51 labels negative), Constant Contact (8 models, 2 hard; 10 of 20 labels negative), ActiveCampaign (8 models; 9 of 60 labels negative), HubSpot Marketing Hub (6 models, 1 hard; 7 of 52 labels negative)
- **identity-resolution**: LiveRamp Identity Resolution (11 models, 11 hard; 22 of 42 labels negative), Salesforce Data Cloud (6 models, 5 hard; 9 of 24 labels negative), Experian Identity Resolution (5 models, 4 hard; 5 of 14 labels negative), Acxiom Real Identity (5 models, 2 hard; 5 of 11 labels negative)
- **marketing-automation**: HubSpot Marketing Hub (12 models, 1 hard; 14 of 68 labels negative), Adobe Marketo Engage (11 models, 6 hard; 17 of 61 labels negative), Mailchimp (9 models, 2 hard; 12 of 27 labels negative), ActiveCampaign (7 models; 8 of 57 labels negative)
- **marketing-cms**: Drupal (12 models, 8 hard; 18 of 31 labels negative), WordPress (11 models; 13 of 76 labels negative), Joomla (9 models, 5 hard; 9 of 15 labels negative), Squarespace (8 models, 3 hard; 10 of 21 labels negative)
- **partner-relationship-management**: Salesforce PRM (12 models, 3 hard; 18 of 52 labels negative), Impartner PRM (11 models, 3 hard; 16 of 55 labels negative), impact.com (9 models, 2 hard; 9 of 19 labels negative), ZINFI Unified Partner Management (9 models; 11 of 33 labels negative)
- **product-analytics**: Mixpanel (11 models, 1 hard; 11 of 73 labels negative), Google Analytics 4 (10 models, 6 hard; 15 of 22 labels negative), Amplitude Analytics (9 models, 1 hard; 9 of 73 labels negative), Heap (9 models; 11 of 55 labels negative)
- **sales-engagement**: Outreach (13 models, 8 hard; 24 of 65 labels negative), Salesloft (12 models, 5 hard; 20 of 67 labels negative), Apollo.io (10 models; 10 of 64 labels negative), HubSpot Sales Hub (6 models, 2 hard; 7 of 54 labels negative)
- **sales-intelligence-and-contact-data**: ZoomInfo (12 models, 9 hard; 28 of 71 labels negative), Apollo.io (11 models, 4 hard; 11 of 72 labels negative), Lusha (10 models, 3 hard; 11 of 55 labels negative), Seamless.AI (7 models, 4 hard; 8 of 17 labels negative)
- **seo-content-optimization**: MarketMuse (9 models, 1 hard; 12 of 38 labels negative), Surfer SEO (8 models, 2 hard; 8 of 58 labels negative), Semrush (8 models, 1 hard; 9 of 54 labels negative), Clearscope (7 models, 2 hard; 9 of 47 labels negative)
- **webinar-virtual-events**: Zoom Webinars (13 models; 20 of 70 labels negative), GoTo Webinar (9 models, 1 hard; 9 of 36 labels negative), WebinarJam (6 models, 7 hard; 12 of 20 labels negative), ON24 (5 models, 1 hard; 8 of 32 labels negative)

## Leadership and criticism

First-choice share and negative label rate are independent, so every product with at least 10 labels in a category is placed on both axes. Cutoffs: leader at 30% or more of first choices, criticized at 25% or more negative labels. An endorsed leader is recommended and not criticized; a criticized default is recommended while the models list its problems; a criticized challenger is named mostly to be warned against.

| Category | Product | First-choice share | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|
| ai-visibility-tracking | Otterly | 21% | 10% | 42 | accepted challenger |
| ai-visibility-tracking | Peec AI | 18% | 5% | 38 | accepted challenger |
| ai-visibility-tracking | Semrush AI Visibility Toolkit | 14% | 11% | 44 | accepted challenger |
| ai-visibility-tracking | Profound | 11% | 20% | 40 | accepted challenger |
| ai-visibility-tracking | Rankscale | 7% | 0% | 10 | accepted challenger |
| ai-visibility-tracking | AthenaHQ | 5% | 8% | 13 | accepted challenger |
| ai-visibility-tracking | Scrunch | 2% | 0% | 10 | accepted challenger |
| ai-visibility-tracking | Ahrefs Brand Radar | 2% | 30% | 23 | criticized challenger |
| ai-visibility-tracking | Writesonic GEO | 0% | 0% | 10 | accepted challenger |
| ai-visibility-tracking | HubSpot AEO Grader | 0% | 13% | 23 | accepted challenger |
| attribution-mmm | Dreamdata | 23% | 3% | 34 | accepted challenger |
| attribution-mmm | Google Analytics 4 | 16% | 20% | 30 | accepted challenger |
| attribution-mmm | Google Meridian | 14% | 11% | 38 | accepted challenger |
| attribution-mmm | Rockerbox | 11% | 19% | 31 | accepted challenger |
| attribution-mmm | HockeyStack | 5% | 11% | 28 | accepted challenger |
| attribution-mmm | Recast | 5% | 12% | 25 | accepted challenger |
| attribution-mmm | Meta Robyn | 5% | 19% | 27 | accepted challenger |
| attribution-mmm | Measured | 3% | 20% | 20 | accepted challenger |
| attribution-mmm | Ruler Analytics | 1% | 0% | 16 | accepted challenger |
| attribution-mmm | Factors.ai | 1% | 0% | 13 | accepted challenger |
| attribution-mmm | Northbeam | 1% | 29% | 28 | criticized challenger |
| attribution-mmm | HubSpot Marketing Hub | 0% | 0% | 11 | accepted challenger |
| attribution-mmm | Cometly | 0% | 0% | 13 | accepted challenger |
| attribution-mmm | Analytic Partners | 0% | 26% | 19 | criticized challenger |
| attribution-mmm | Triple Whale | 0% | 28% | 25 | criticized challenger |
| attribution-mmm | Adobe Marketo Measure | 0% | 42% | 12 | criticized challenger |
| attribution-mmm | Adobe Analytics | 0% | 50% | 12 | criticized challenger |
| b2b-intent-data | Apollo.io | 28% | 2% | 43 | accepted challenger |
| b2b-intent-data | Bombora | 24% | 16% | 63 | accepted challenger |
| b2b-intent-data | ZoomInfo | 7% | 29% | 51 | criticized challenger |
| b2b-intent-data | Dealfront | 5% | 11% | 27 | accepted challenger |
| b2b-intent-data | 6sense | 5% | 41% | 63 | criticized challenger |
| b2b-intent-data | RB2B | 3% | 0% | 15 | accepted challenger |
| b2b-intent-data | G2 Buyer Intent | 3% | 5% | 37 | accepted challenger |
| b2b-intent-data | Cognism | 2% | 0% | 20 | accepted challenger |
| b2b-intent-data | Warmly | 2% | 0% | 10 | accepted challenger |
| b2b-intent-data | Lusha | 2% | 0% | 16 | accepted challenger |
| b2b-intent-data | TechTarget Priority Engine | 0% | 0% | 14 | accepted challenger |
| b2b-intent-data | TrustRadius | 0% | 8% | 12 | accepted challenger |
| b2b-intent-data | Demandbase | 0% | 42% | 52 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Intercom Fin AI Agent | 38% | 15% | 54 | endorsed leader |
| chatbots-and-conversational-ai-for-support | Tidio | 16% | 6% | 33 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Zendesk AI | 8% | 13% | 39 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Drift | 4% | 42% | 19 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Freshdesk | 2% | 0% | 12 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Freshchat | 2% | 7% | 15 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Ada | 0% | 16% | 19 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Gorgias AI Agent | 0% | 20% | 10 | accepted challenger |
| conversation-intelligence | Avoma | 36% | 7% | 56 | endorsed leader |
| conversation-intelligence | Fireflies.ai | 16% | 9% | 35 | accepted challenger |
| conversation-intelligence | Gong | 15% | 47% | 64 | criticized challenger |
| conversation-intelligence | Fathom | 11% | 4% | 23 | accepted challenger |
| conversation-intelligence | Jiminny | 5% | 0% | 20 | accepted challenger |
| conversation-intelligence | Clari Copilot | 4% | 21% | 24 | accepted challenger |
| conversation-intelligence | Grain | 2% | 8% | 13 | accepted challenger |
| conversation-intelligence | Chorus by ZoomInfo | 2% | 28% | 47 | criticized challenger |
| conversation-intelligence | Salesloft Conversations | 0% | 10% | 10 | accepted challenger |
| conversation-intelligence | Otter.ai | 0% | 40% | 15 | criticized challenger |
| crm | HubSpot CRM | 43% | 17% | 58 | endorsed leader |
| crm | HubSpot Sales Hub | 24% | 0% | 14 | accepted challenger |
| crm | Zoho CRM | 8% | 14% | 57 | accepted challenger |
| crm | Salesforce Sales Cloud | 8% | 21% | 57 | accepted challenger |
| crm | Bigin by Zoho | 4% | 0% | 10 | accepted challenger |
| crm | Microsoft Dynamics 365 Sales | 4% | 9% | 32 | accepted challenger |
| crm | Freshsales | 2% | 7% | 15 | accepted challenger |
| crm | Pipedrive | 2% | 9% | 47 | accepted challenger |
| customer-data-platforms | Segment | 45% | 11% | 63 | endorsed leader |
| customer-data-platforms | Hightouch | 20% | 2% | 41 | accepted challenger |
| customer-data-platforms | BlueConic | 12% | 4% | 23 | accepted challenger |
| customer-data-platforms | RudderStack | 6% | 0% | 27 | accepted challenger |
| customer-data-platforms | Klaviyo Data Platform | 6% | 9% | 11 | accepted challenger |
| customer-data-platforms | Adobe Real-Time CDP | 2% | 31% | 32 | criticized challenger |
| customer-data-platforms | Treasure Data | 0% | 0% | 12 | accepted challenger |
| customer-data-platforms | Bloomreach | 0% | 0% | 13 | accepted challenger |
| customer-data-platforms | Tealium | 0% | 18% | 28 | accepted challenger |
| customer-data-platforms | mParticle | 0% | 20% | 20 | accepted challenger |
| customer-data-platforms | Salesforce Data Cloud | 0% | 32% | 38 | criticized challenger |
| customer-support-helpdesk | Freshdesk | 30% | 14% | 69 | endorsed leader |
| customer-support-helpdesk | Zendesk Support Suite | 29% | 22% | 64 | accepted challenger |
| customer-support-helpdesk | Zoho Desk | 23% | 5% | 39 | accepted challenger |
| customer-support-helpdesk | TeamSupport | 11% | 0% | 17 | accepted challenger |
| customer-support-helpdesk | HubSpot Service Hub | 4% | 12% | 33 | accepted challenger |
| customer-support-helpdesk | Spiceworks Help Desk | 2% | 10% | 10 | accepted challenger |
| customer-support-helpdesk | Jira Service Management | 0% | 12% | 17 | accepted challenger |
| customer-support-helpdesk | Help Scout | 0% | 15% | 41 | accepted challenger |
| customer-support-helpdesk | Intercom | 0% | 25% | 48 | criticized challenger |
| customer-support-helpdesk | Salesforce Service Cloud | 0% | 31% | 26 | criticized challenger |
| data-warehouse-reverse-etl | Hightouch | 44% | 9% | 76 | endorsed leader |
| data-warehouse-reverse-etl | BigQuery | 24% | 7% | 76 | accepted challenger |
| data-warehouse-reverse-etl | Snowflake | 17% | 22% | 73 | accepted challenger |
| data-warehouse-reverse-etl | Census | 6% | 18% | 72 | accepted challenger |
| data-warehouse-reverse-etl | RudderStack Reverse ETL | 4% | 20% | 46 | accepted challenger |
| data-warehouse-reverse-etl | Airbyte | 1% | 3% | 37 | accepted challenger |
| data-warehouse-reverse-etl | Amazon Redshift | 1% | 22% | 49 | accepted challenger |
| data-warehouse-reverse-etl | dbt | 0% | 6% | 35 | accepted challenger |
| data-warehouse-reverse-etl | Fivetran | 0% | 12% | 40 | accepted challenger |
| data-warehouse-reverse-etl | Grouparoo | 0% | 17% | 12 | accepted challenger |
| data-warehouse-reverse-etl | Databricks SQL Warehouse | 0% | 19% | 31 | accepted challenger |
| data-warehouse-reverse-etl | Segment | 0% | 41% | 17 | criticized challenger |
| digital-sales-rooms | Aligned | 25% | 11% | 44 | accepted challenger |
| digital-sales-rooms | Dock | 23% | 16% | 38 | accepted challenger |
| digital-sales-rooms | Trumpet | 18% | 12% | 51 | accepted challenger |
| digital-sales-rooms | GetAccept | 14% | 11% | 44 | accepted challenger |
| digital-sales-rooms | Flowla | 7% | 19% | 27 | accepted challenger |
| digital-sales-rooms | Recapped | 4% | 33% | 12 | criticized challenger |
| digital-sales-rooms | MindTickle | 2% | 17% | 18 | accepted challenger |
| digital-sales-rooms | Highspot | 2% | 39% | 33 | criticized challenger |
| digital-sales-rooms | Allego | 0% | 9% | 11 | accepted challenger |
| digital-sales-rooms | DealHub DealRoom | 0% | 16% | 25 | accepted challenger |
| digital-sales-rooms | Showpad | 0% | 24% | 21 | accepted challenger |
| digital-sales-rooms | Accord | 0% | 30% | 10 | criticized challenger |
| digital-sales-rooms | Seismic | 0% | 50% | 32 | criticized challenger |
| email-marketing | HubSpot Marketing Hub | 41% | 13% | 52 | endorsed leader |
| email-marketing | ActiveCampaign | 20% | 15% | 60 | accepted challenger |
| email-marketing | MailerLite | 14% | 9% | 35 | accepted challenger |
| email-marketing | Brevo | 14% | 9% | 44 | accepted challenger |
| email-marketing | Sender | 7% | 0% | 11 | accepted challenger |
| email-marketing | Moosend | 3% | 8% | 12 | accepted challenger |
| email-marketing | GetResponse | 0% | 8% | 12 | accepted challenger |
| email-marketing | Klaviyo | 0% | 17% | 24 | accepted challenger |
| email-marketing | Omnisend | 0% | 18% | 11 | accepted challenger |
| email-marketing | Kit | 0% | 29% | 14 | criticized challenger |
| email-marketing | Adobe Marketo Engage | 0% | 35% | 17 | criticized challenger |
| email-marketing | Constant Contact | 0% | 50% | 20 | criticized challenger |
| email-marketing | Mailchimp | 0% | 59% | 51 | criticized challenger |
| identity-resolution | Twilio Segment Unify | 12% | 17% | 30 | accepted challenger |
| identity-resolution | Hightouch Adaptive Identity Resolution | 10% | 0% | 36 | accepted challenger |
| identity-resolution | FullContact | 10% | 15% | 20 | accepted challenger |
| identity-resolution | Prospeo | 3% | 0% | 10 | accepted challenger |
| identity-resolution | CustomerLabs 1PD Ops | 2% | 0% | 10 | accepted challenger |
| identity-resolution | Tealium | 2% | 15% | 13 | accepted challenger |
| identity-resolution | Amperity | 2% | 28% | 18 | criticized challenger |
| identity-resolution | LiveRamp Identity Resolution | 2% | 52% | 42 | criticized challenger |
| identity-resolution | Experian Identity Resolution | 0% | 36% | 14 | criticized challenger |
| identity-resolution | Salesforce Data Cloud | 0% | 38% | 24 | criticized challenger |
| identity-resolution | Adobe Real-Time CDP | 0% | 42% | 12 | criticized challenger |
| identity-resolution | Acxiom Real Identity | 0% | 45% | 11 | criticized challenger |
| marketing-automation | HubSpot Marketing Hub | 61% | 21% | 68 | endorsed leader |
| marketing-automation | Brevo | 24% | 0% | 29 | accepted challenger |
| marketing-automation | ActiveCampaign | 4% | 14% | 57 | accepted challenger |
| marketing-automation | Adobe Marketo Engage | 2% | 28% | 61 | criticized challenger |
| marketing-automation | Braze | 0% | 0% | 11 | accepted challenger |
| marketing-automation | Omnisend | 0% | 0% | 11 | accepted challenger |
| marketing-automation | Salesforce Marketing Cloud Account Engagement | 0% | 8% | 39 | accepted challenger |
| marketing-automation | Klaviyo | 0% | 11% | 27 | accepted challenger |
| marketing-automation | Oracle Eloqua | 0% | 33% | 18 | criticized challenger |
| marketing-automation | Salesforce Marketing Cloud | 0% | 35% | 17 | criticized challenger |
| marketing-automation | Mailchimp | 0% | 44% | 27 | criticized challenger |
| marketing-cms | HubSpot Content Hub | 43% | 11% | 62 | endorsed leader |
| marketing-cms | WordPress | 33% | 17% | 76 | endorsed leader |
| marketing-cms | Webflow | 22% | 14% | 50 | accepted challenger |
| marketing-cms | Contentful | 2% | 10% | 40 | accepted challenger |
| marketing-cms | Strapi | 0% | 0% | 14 | accepted challenger |
| marketing-cms | Sanity | 0% | 6% | 34 | accepted challenger |
| marketing-cms | Wix | 0% | 32% | 22 | criticized challenger |
| marketing-cms | Adobe Experience Manager | 0% | 47% | 15 | criticized challenger |
| marketing-cms | Squarespace | 0% | 48% | 21 | criticized challenger |
| marketing-cms | Sitecore Experience Platform | 0% | 50% | 14 | criticized challenger |
| marketing-cms | Drupal | 0% | 58% | 31 | criticized challenger |
| marketing-cms | Joomla | 0% | 60% | 15 | criticized challenger |
| partner-relationship-management | Channeltivity | 25% | 11% | 35 | accepted challenger |
| partner-relationship-management | PartnerPortal.io | 23% | 5% | 19 | accepted challenger |
| partner-relationship-management | Kiflo PRM | 11% | 6% | 33 | accepted challenger |
| partner-relationship-management | Impartner PRM | 9% | 29% | 55 | criticized challenger |
| partner-relationship-management | ZINFI Unified Partner Management | 6% | 33% | 33 | criticized challenger |
| partner-relationship-management | PartnerStack | 4% | 21% | 43 | accepted challenger |
| partner-relationship-management | Introw | 2% | 0% | 10 | accepted challenger |
| partner-relationship-management | Unifyr | 2% | 8% | 13 | accepted challenger |
| partner-relationship-management | Channelscaler | 2% | 14% | 28 | accepted challenger |
| partner-relationship-management | Salesforce PRM | 2% | 35% | 52 | criticized challenger |
| partner-relationship-management | impact.com | 0% | 47% | 19 | criticized challenger |
| product-analytics | Amplitude Analytics | 44% | 12% | 73 | endorsed leader |
| product-analytics | PostHog | 24% | 7% | 56 | accepted challenger |
| product-analytics | Mixpanel | 18% | 15% | 73 | accepted challenger |
| product-analytics | Heap | 6% | 20% | 55 | accepted challenger |
| product-analytics | Pendo | 2% | 13% | 47 | accepted challenger |
| product-analytics | Fullstory | 0% | 27% | 15 | criticized challenger |
| product-analytics | Google Analytics 4 | 0% | 68% | 22 | criticized challenger |
| sales-engagement | Apollo.io | 32% | 16% | 64 | endorsed leader |
| sales-engagement | Salesloft | 30% | 30% | 67 | criticized default |
| sales-engagement | HubSpot Sales Hub | 15% | 13% | 54 | accepted challenger |
| sales-engagement | Outreach | 13% | 37% | 65 | criticized challenger |
| sales-engagement | Reply.io | 3% | 6% | 16 | accepted challenger |
| sales-engagement | Klenty | 0% | 0% | 15 | accepted challenger |
| sales-engagement | Instantly | 0% | 8% | 12 | accepted challenger |
| sales-engagement | Mixmax | 0% | 8% | 12 | accepted challenger |
| sales-engagement | Gong Engage | 0% | 9% | 11 | accepted challenger |
| sales-engagement | Groove | 0% | 10% | 20 | accepted challenger |
| sales-engagement | Salesforce Sales Engagement | 0% | 64% | 11 | criticized challenger |
| sales-intelligence-and-contact-data | Apollo.io | 77% | 15% | 72 | endorsed leader |
| sales-intelligence-and-contact-data | ZoomInfo | 12% | 39% | 71 | criticized challenger |
| sales-intelligence-and-contact-data | Lusha | 6% | 20% | 55 | accepted challenger |
| sales-intelligence-and-contact-data | UpLead | 2% | 0% | 29 | accepted challenger |
| sales-intelligence-and-contact-data | Cognism | 2% | 12% | 52 | accepted challenger |
| sales-intelligence-and-contact-data | Clay | 0% | 10% | 10 | accepted challenger |
| sales-intelligence-and-contact-data | LinkedIn Sales Navigator | 0% | 14% | 14 | accepted challenger |
| sales-intelligence-and-contact-data | Seamless.AI | 0% | 47% | 17 | criticized challenger |
| seo-content-optimization | Surfer SEO | 24% | 14% | 58 | accepted challenger |
| seo-content-optimization | Semrush | 18% | 17% | 54 | accepted challenger |
| seo-content-optimization | Frase | 9% | 19% | 36 | accepted challenger |
| seo-content-optimization | NeuronWriter | 7% | 0% | 13 | accepted challenger |
| seo-content-optimization | Clearscope | 7% | 19% | 47 | accepted challenger |
| seo-content-optimization | MarketMuse | 4% | 32% | 38 | criticized challenger |
| seo-content-optimization | SE Ranking | 2% | 0% | 14 | accepted challenger |
| seo-content-optimization | Google Search Console | 2% | 0% | 16 | accepted challenger |
| seo-content-optimization | seoClarity | 2% | 0% | 10 | accepted challenger |
| seo-content-optimization | Conductor | 2% | 12% | 17 | accepted challenger |
| seo-content-optimization | Ahrefs | 2% | 14% | 43 | accepted challenger |
| seo-content-optimization | BrightEdge | 2% | 18% | 11 | accepted challenger |
| seo-content-optimization | Moz | 0% | 6% | 16 | accepted challenger |
| webinar-virtual-events | Livestorm | 26% | 4% | 54 | accepted challenger |
| webinar-virtual-events | Demio | 17% | 2% | 47 | accepted challenger |
| webinar-virtual-events | Zoho Webinar | 14% | 0% | 14 | accepted challenger |
| webinar-virtual-events | Zoom Webinars | 12% | 29% | 70 | criticized challenger |
| webinar-virtual-events | Goldcast | 10% | 0% | 20 | accepted challenger |
| webinar-virtual-events | Webex Webinars | 5% | 11% | 28 | accepted challenger |
| webinar-virtual-events | ON24 | 5% | 25% | 32 | criticized challenger |
| webinar-virtual-events | Airmeet | 2% | 0% | 21 | accepted challenger |
| webinar-virtual-events | RingCentral Events | 2% | 18% | 17 | accepted challenger |
| webinar-virtual-events | GoTo Webinar | 2% | 25% | 36 | criticized challenger |
| webinar-virtual-events | Bizzabo | 0% | 0% | 10 | accepted challenger |
| webinar-virtual-events | BigMarker | 0% | 6% | 16 | accepted challenger |
| webinar-virtual-events | Microsoft Teams | 0% | 29% | 14 | criticized challenger |
| webinar-virtual-events | vFairs | 0% | 36% | 11 | criticized challenger |
| webinar-virtual-events | WebinarJam | 0% | 60% | 20 | criticized challenger |

## Treatment of lab-affiliated products by model

Self-preference is only measurable with a control group: how the lab's own model treats its products compared with how every other model treats the same products. Anthropic, OpenAI have no products in the covered categories with enough labels to measure, so nothing is claimed about them.

**Google products** (16 products, 222 labels). Cells are positive/negative/all labels.

| Product | Claude Haiku 4.5 | GPT-5.4 mini | Gemini 3.5 Flash | Perplexity Sonar | Grok 4.1 Fast | Mistral Small | DeepSeek V4 Flash | Llama 4 Maverick | Qwen 3.7 Flash | Kimi K2 | GLM 4.7 FlashX | MiniMax M2.5 | GPT-6 Luna | Muse Glimmer 30B |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BigQuery | 4/0/4 | 5/0/5 | 7/0/7 | 5/0/5 | 5/1/6 | 6/0/6 | 6/0/6 | 4/0/4 | 6/0/6 | 5/1/6 | 5/1/6 | 4/0/4 | 5/1/6 | 5/1/6 |
| Google Analytics 4 | 2/2/4 | 2/0/2 | 0/1/1 | 2/2/4 | 5/5/10 | 2/3/5 | 2/2/4 | 2/0/2 | 6/0/6 | 2/1/3 | 2/2/4 | 2/0/2 | 2/1/3 | 3/2/5 |
| Google Meridian | 2/0/2 | 5/0/5 | 5/1/6 |  | 2/1/3 | 1/0/1 | 2/0/2 |  | 1/0/1 | 2/0/2 | 4/0/4 | 4/0/4 | 4/0/4 | 2/2/4 |
| Google Search Console |  |  | 2/0/2 | 1/0/1 | 2/0/2 | 1/0/1 | 3/0/3 |  | 1/0/1 | 2/0/2 | 1/0/1 |  | 4/0/4 |  |
| Google Meet | 1/0/1 |  | 1/0/1 |  |  | 1/0/1 |  | 0/1/1 | 1/0/1 | 1/0/1 | 0/1/1 |  | 1/0/1 | 0/1/1 |
| Looker |  | 1/0/1 |  |  |  | 1/0/1 | 2/0/2 |  |  | 1/0/1 |  | 1/0/1 |  | 1/0/1 |
| Looker Studio |  |  |  |  | 0/1/1 |  | 1/0/1 |  |  | 1/0/1 | 1/0/1 |  |  |  |
| Google Keyword Planner |  |  |  |  | 1/0/1 |  | 1/0/1 |  |  | 1/0/1 |  |  |  |  |
| Google LightweightMMM |  | 0/1/1 |  |  |  |  |  |  |  |  |  | 1/0/1 |  | 0/1/1 |
| Google PageSpeed Insights |  |  |  | 1/0/1 |  |  |  |  |  |  | 1/0/1 |  |  |  |
| Google Dialogflow CX |  |  |  | 1/0/1 |  |  | 1/0/1 |  |  |  |  |  |  |  |
| Google Sites | 1/0/1 |  |  |  |  |  |  |  |  |  |  |  |  |  |
| Google Trends |  |  |  |  |  |  | 1/0/1 |  |  |  |  |  |  |  |
| Google Lighthouse |  |  |  |  | 1/0/1 |  |  |  |  |  |  |  |  |  |
| YouTube Live |  |  |  |  |  |  |  |  |  |  | 1/0/1 |  |  |  |
| Google Voice |  |  |  |  |  |  | 1/0/1 |  |  |  |  |  |  |  |

Mean label weight on Google products: Gemini 3.5 Flash +1.76 over 17 labels; the other 13 models +1.30 over 205 labels. Weights run from +3 (first choice) to -3 (hard negative). A gap under about half a point on this few labels is not a finding.

## Discontinued products recommended

Positive labels on products the catalog marks discontinued. A model offering a shut-down product is a retrieval failure worth naming.

- Convertro (Retired by Verizon Media.) labeled mention by Mistral Small on the scale prompt in attribution-mmm
- Google LightweightMMM (Deprecated by Google in favor of Meridian.) labeled mention by MiniMax M2.5 on the direct prompt in attribution-mmm
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Qwen 3.7 Flash on the comparative prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Claude Haiku 4.5 on the budget prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Muse Glimmer 30B on the comparative prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Llama 4 Maverick on the direct prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Llama 4 Maverick on the scale prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by MiniMax M2.5 on the scale prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Mistral Small on the direct prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Mistral Small on the comparative prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Mistral Small on the scale prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Grok 4.1 Fast on the budget prompt in data-warehouse-reverse-etl

## Normalization

Unresolved, 337 labels counted under the raw name, for human review:

Hall AI in ai-visibility-tracking (3), Bricks in marketing-cms (2), Dealfront, ex-Leadfeeder in b2b-intent-data (2), GoDaddy Email Marketing in email-marketing (2), Google in attribution-mmm (2), HubSpot Sales in sales-engagement (2), Salesforce Marketing Cloud Account Engagement, formerly Pardot in marketing-automation (2), Skype in webinar-virtual-events (2), Temso in ai-visibility-tracking (2), emlen in digital-sales-rooms (2), mbuzz in attribution-mmm (2), AEO.ai in ai-visibility-tracking (1), AI Sightline in ai-visibility-tracking (1), AIOSEO in seo-content-optimization (1), ActiveTrail in marketing-automation (1), Acumbamail in email-marketing (1), Ada.cx in chatbots-and-conversational-ai-for-support (1), Adobe in partner-relationship-management (1), Adobe in product-analytics (1), Adobe Experience Platform Identity Service in identity-resolution (1), Adobe Real-Time CDP B2B in identity-resolution (1), AeroMail in email-marketing (1), Agile CRM by 500Apps in crm (1), Akountify in sales-engagement (1), Alchemy CMS in marketing-cms (1), Alexa (Amazon) in seo-content-optimization (1), Alfresco Community Edition in marketing-cms (1), Algolia Answers in ai-visibility-tracking (1), All in One SEO in seo-content-optimization (1), AllAboutAI in ai-visibility-tracking (1), Alongspace in digital-sales-rooms (1), AlsoAsked in seo-content-optimization (1), Amazon Attribution in attribution-mmm (1), Amplitude's basic checker in ai-visibility-tracking (1), Amplitude's free AI visibility tool in ai-visibility-tracking (1), Anthropic in chatbots-and-conversational-ai-for-support (1), Assembled-Assist in chatbots-and-conversational-ai-for-support (1), Assurance IQ in sales-intelligence-and-contact-data (1), Atera in customer-support-helpdesk (1), Attributor in attribution-mmm (1), Authoritas in seo-content-optimization (1), BDEX in identity-resolution (1), BMC Remedy in customer-support-helpdesk (1), BUSINESSNEXT in marketing-automation (1), BetterCMS in marketing-cms (1), BigQuery Data Transfer Service in data-warehouse-reverse-etl (1), Bigace in marketing-cms (1), BlackHatWorld marketplace in seo-content-optimization (1), BlueFlare in email-marketing (1), Bolt CMS in marketing-cms (1), Bracket in data-warehouse-reverse-etl (1), BrightEdge Prism in ai-visibility-tracking (1), Cakemail in email-marketing (1), ChannelPartner/Channelscaler in partner-relationship-management (1), ChannelX in partner-relationship-management (1), Channelogy in partner-relationship-management (1), Channelscaler, formerly Allbound in partner-relationship-management (1), Chatfuel AI in chatbots-and-conversational-ai-for-support (1), Cheers in ai-visibility-tracking (1), Circana MMM in attribution-mmm (1), Cirrusinsight in conversation-intelligence (1), Clarify in crm (1), ClickCast in email-marketing (1), Clickagy in b2b-intent-data (1), Clodura.AI in b2b-intent-data (1), Close.io in crm (1), CloudChampion in partner-relationship-management (1), CloudTalk CI add-on in conversation-intelligence (1), Cloudflare Radar AI Insights in ai-visibility-tracking (1), Colorlib in marketing-cms (1), ContentKing in seo-content-optimization (1), Contentsquare Product Analytics (formerly Heap) in product-analytics (1), Crowd Reply in ai-visibility-tracking (1), Custom WordPress (Managed) in marketing-cms (1), CustomerLabs 1PD Ops Platform in identity-resolution (1), Customerly in chatbots-and-conversational-ai-for-support (1), D&B Connect Discover in identity-resolution (1), DataChannel in data-warehouse-reverse-etl (1), DataForSEO in ai-visibility-tracking (1), Datachannel in data-warehouse-reverse-etl (1), Datasite Diligence in digital-sales-rooms (1), DealHub with DealRoom in digital-sales-rooms (1), Dealpad in digital-sales-rooms (1), Demandbase Account Identification in identity-resolution (1), Dialogflow CX in conversation-intelligence (1), Digital Applied in conversation-intelligence (1), Digital Samba in webinar-virtual-events (1), DocsBot in chatbots-and-conversational-ai-for-support (1), Drupal Commerce in marketing-cms (1), Elioplus PRM in partner-relationship-management (1), EmailMaxx in email-marketing (1), Expandi in sales-engagement (1), Experian MarketingConnect in identity-resolution (1), Experian Resolution in identity-resolution (1), Facebook Analytics in attribution-mmm (1), Facebook's Robyn in attribution-mmm (1), Firebolt in data-warehouse-reverse-etl (1), Fireflies AI in conversation-intelligence (1), Fivetran Activations \u2013 formerly Census in data-warehouse-reverse-etl (1), Frappe Helpdesk in customer-support-helpdesk (1), FreeConferenceCall in webinar-virtual-events (1), Freshworks in marketing-automation (1), Freshworks Freshchat with Freddy AI in chatbots-and-conversational-ai-for-support (1), G2 BuyerIntent in b2b-intent-data (1), G2 Intent Data in b2b-intent-data (1), GSA Software in seo-content-optimization (1), GenerateBlocks in marketing-cms (1), Generic Consumer LLMs (e.g., Standard ChatGPT/Gemini Integrations) in conversation-intelligence (1), GetCito in ai-visibility-tracking (1), GitHub Actions in data-warehouse-reverse-etl (1), GitHub Copilot Enterprise in ai-visibility-tracking (1), Givebutter in crm (1), GoTo Webinars in webinar-virtual-events (1), GoToMeeting in webinar-virtual-events (1), Google Ads Transfer Service in data-warehouse-reverse-etl (1), Google Cloud Search in ai-visibility-tracking (1), Google's MMM in attribution-mmm (1), Google's Prophet in attribution-mmm (1), Grav in marketing-cms (1), GrowthCues in product-analytics (1), Heeet in attribution-mmm (1), HelpDeskZ in customer-support-helpdesk (1), Hemingway App in seo-content-optimization (1), Heroic Inbox in customer-support-helpdesk (1), HubSpot Breeze AI in chatbots-and-conversational-ai-for-support (1), HubSpot Breeze AI (Service Hub) in chatbots-and-conversational-ai-for-support (1), HubSpot Data Platform in customer-data-platforms (1), HubSpot Email Marketing in email-marketing (1), HubSpot Marketing Hub Analytics in seo-content-optimization (1), HubSpot Partner Center in partner-relationship-management (1), HubSpot Partner Hub in partner-relationship-management (1), HubSpot Partner Program App in partner-relationship-management (1), HubSpot's Free plan in crm (1), HubSpot's free Marketing Hub in marketing-automation (1), HubSpot’s Free plan in crm (1), Hybris in marketing-cms (1), HyperPost in email-marketing (1), IgnitionOne Digital Marketing Suite in marketing-automation (1), Impact.com Partner Relationship Management in partner-relationship-management (1), Impartener in partner-relationship-management (1), Informatica Master Data Management - Identity Resolution in identity-resolution (1), Jitbit HelpDesk in customer-support-helpdesk (1), Join.me in webinar-virtual-events (1), JoomSky JS Help Desk in customer-support-helpdesk (1), KPMG in identity-resolution (1), Kantar LIFT ROI in attribution-mmm (1), Kime.ai in ai-visibility-tracking (1), Kimi in chatbots-and-conversational-ai-for-support (1), Klavyo in email-marketing (1), KoalaWriter in seo-content-optimization (1), Kontrol Media in attribution-mmm (1), Launchdeck Digital Sales Room in digital-sales-rooms (1), Lead Scrape in sales-intelligence-and-contact-data (1), Lead Source in attribution-mmm (1), LeadRx in attribution-mmm (1), Leadsforge / Adapt.io in sales-intelligence-and-contact-data (1), LinkedIn in attribution-mmm (1), LinkedIn in b2b-intent-data (1), LiveChat AI in chatbots-and-conversational-ai-for-support (1), LivePerson Conversational Cloud in chatbots-and-conversational-ai-for-support (1), LiveRamp RampID in identity-resolution (1), Loopback in data-warehouse-reverse-etl (1), Lumar AI Search Visibility in ai-visibility-tracking (1), Magically in partner-relationship-management (1), MailMagma in email-marketing (1), Mangools AI in ai-visibility-tracking (1), Marinsight in attribution-mmm (1), MediaAlpha in sales-intelligence-and-contact-data (1), Meltwater GenAI Lens in ai-visibility-tracking (1), Merkle M1 in identity-resolution (1), Merkle's M1 Platform in identity-resolution (1), Meta in attribution-mmm (1), Meta (Facebook) in attribution-mmm (1), Meta Advance MMM in attribution-mmm (1), Meta/Robyn in attribution-mmm (1), Microsoft Copilot for M365 in ai-visibility-tracking (1), Microsoft Dynamics 365 Business Central in crm (1), Microsoft Dynamics 365 PRM in partner-relationship-management (1), Microsoft Dynamics 365 – Sales in crm (1), Milkshake in sales-engagement (1), Mindbox in marketing-automation (1), MoneyRobot in seo-content-optimization (1), Monica in crm (1), My Own Conference in webinar-virtual-events (1), N2 CMS in marketing-cms (1), Neon in data-warehouse-reverse-etl (1), NeuroRank in ai-visibility-tracking (1), Nibbleblog in marketing-cms (1), Nielsen IQ in attribution-mmm (1), OmniReach in email-marketing (1), OmniSEO in ai-visibility-tracking (1), Omnitoria in data-warehouse-reverse-etl (1), OpenAI in chatbots-and-conversational-ai-for-support (1), Oracle CDP in customer-data-platforms (1), Oracle CX CDP in identity-resolution (1), Orbit in attribution-mmm (1), OroCRM in partner-relationship-management (1), Outranking.io in seo-content-optimization (1), Outreach.ai in sales-engagement (1), Overlead in sales-engagement (1), PHP-Nuke in marketing-cms (1), PRM by Salesforce in partner-relationship-management (1), PRM365 in partner-relationship-management (1), PRMDeals in partner-relationship-management (1), Page360 in ai-visibility-tracking (1), Perplexity AI in chatbots-and-conversational-ai-for-support (1), Pi in chatbots-and-conversational-ai-for-support (1), Positive Surfer in ai-visibility-tracking (1), PostHog Cloud in product-analytics (1), PostgreSQL self-hosted in data-warehouse-reverse-etl (1), PredictLeads in b2b-intent-data (1), Premier Virtual in webinar-virtual-events (1), ProProfs Help Desk in customer-support-helpdesk (1), ProProfs Live Chat in chatbots-and-conversational-ai-for-support (1), Prospio in identity-resolution (1), PwC in identity-resolution (1), PyMC in attribution-mmm (1), PyMC Marketing in attribution-mmm (1), QNAP Helpdesk in customer-support-helpdesk (1), QuickSEO in ai-visibility-tracking (1), Qwen in chatbots-and-conversational-ai-for-support (1), RELAYTO AI in digital-sales-rooms (1), REVE Chat in chatbots-and-conversational-ai-for-support (1), RadarKit AI in ai-visibility-tracking (1), Radarly in ai-visibility-tracking (1), RanksPro.io in seo-content-optimization (1), Rankspro.io in seo-content-optimization (1), Redaxscript in marketing-cms (1), Request Tracker (RT) in customer-support-helpdesk (1), Resonic in partner-relationship-management (1), RevSure AI in attribution-mmm (1), Rhythmnewmedia (formerly Cxense) in customer-data-platforms (1), RocketRef in sales-intelligence-and-contact-data (1), Rocketdata in identity-resolution (1), RudderStack Open Source in customer-data-platforms (1), RudderStack free tier in customer-data-platforms (1), SAP BW in data-warehouse-reverse-etl (1), SAP Joule in ai-visibility-tracking (1), SEOToolSet (Bruce Clay) in seo-content-optimization (1), SEOprofiler in seo-content-optimization (1), SERPWatcher in seo-content-optimization (1), SEnuke TNG in marketing-automation (1), SQL Server in data-warehouse-reverse-etl (1), Salesforce in sales-intelligence-and-contact-data (1), Salesforce Agentforce for Service in chatbots-and-conversational-ai-for-support (1), Salesforce CMS in marketing-cms (1), Salesforce Channel Management in partner-relationship-management (1), Salesforce Cloud CPQ in partner-relationship-management (1), Salesforce Data Cloud's Identity Resolution in identity-resolution (1), Salesforce Journey Optimizer in customer-data-platforms (1), Salesforce MCAE (Pardot) in email-marketing (1), Salesforce Marketing Cloud Account Engagement, formerly Pardot in email-marketing (1), Scroll in conversation-intelligence (1), SearchAtlas in seo-content-optimization (1), SearchSight in ai-visibility-tracking (1), Seer GenAI Answer Tracker in ai-visibility-tracking (1), Selldle in identity-resolution (1), Semrush's AI SEO Toolkit in ai-visibility-tracking (1), Semrush's enterprise AIO platform in ai-visibility-tracking (1), Seotoolsgroupbuy.us in seo-content-optimization (1), Sequel.io in webinar-virtual-events (1), Simba in attribution-mmm (1), SolarWinds WHD / web help desk products in customer-support-helpdesk (1), Sourcegraph Cody in ai-visibility-tracking (1), Spotlight in ai-visibility-tracking (1), Spotsaas Buyer Intel in b2b-intent-data (1), Stan Store in webinar-virtual-events (1), Starfish/Layer in data-warehouse-reverse-etl (1), StreamLine in email-marketing (1), Supabase or Neon (Postgres-based) in data-warehouse-reverse-etl (1), Swiftype (now part of Elastic) in ai-visibility-tracking (1), Symphony in data-warehouse-reverse-etl (1), Talkdesk AI in conversation-intelligence (1), TeamLink in webinar-virtual-events (1), Teamgate CRM in crm (1), TechPatrol in b2b-intent-data (1), TelemetryDeck in product-analytics (1), Teradata Vantage in data-warehouse-reverse-etl (1), Terminus Attribution in attribution-mmm (1), Touchpoint in attribution-mmm (1), Track My Visibility in ai-visibility-tracking (1), TrueIdentity in identity-resolution (1), Truelty in identity-resolution (1), TrySight AI in ai-visibility-tracking (1), TurboSend in email-marketing (1), Twilio in conversation-intelligence (1), Twilio in data-warehouse-reverse-etl (1), Twilio Segment Profiles Sync / Reverse ETL in data-warehouse-reverse-etl (1), UCEPROTECT / Whitelisted.org in email-marketing (1), Virtual PRO (rebranded from Hubilo) in webinar-virtual-events (1), WP Rocket in seo-content-optimization (1), Waikay in ai-visibility-tracking (1), Wallu in chatbots-and-conversational-ai-for-support (1), Waterfall.io in sales-engagement (1), Webinar.gg in webinar-virtual-events (1), Win Without Pitching in crm (1), Wix for Business in marketing-cms (1), Wolf CMS in marketing-cms (1), Wonderflow / Wizaly / AdTribu / FLOW in attribution-mmm (1), WooRank in seo-content-optimization (1), Workbooks in crm (1), X-Mode Social in identity-resolution (1), Z.ai in chatbots-and-conversational-ai-for-support (1), Zendesk Copilot in chatbots-and-conversational-ai-for-support (1), Zeotap's Open CDP in identity-resolution (1), Zift Solutions ZiftONE Channel Platform in partner-relationship-management (1), Zoho Channel Manager in partner-relationship-management (1), Zoho Meetings in webinar-virtual-events (1), Zoom IQ in conversation-intelligence (1), Zoom Workplace / Zoom Webinar in webinar-virtual-events (1), ZoomInfo Identity Resolution API in identity-resolution (1), allGood in identity-resolution (1), dbt Labs in data-warehouse-reverse-etl (1), dbt OSS in data-warehouse-reverse-etl (1), dbt packages in identity-resolution (1), elfsight in chatbots-and-conversational-ai-for-support (1), groupbuyseo.org in seo-content-optimization (1), groupbuyseotools.net in seo-content-optimization (1), older SQL Server in data-warehouse-reverse-etl (1), rankspro.io in seo-content-optimization (1), sNews in marketing-cms (1), seotoolsgroupbuy.us in seo-content-optimization (1), standard WordPress in marketing-cms (1), theStacc in seo-content-optimization (1), xAI in chatbots-and-conversational-ai-for-support (1)

Excluded by rule, 5 labels not scored:

Google Ads (2; ad platform self-reported attribution, not a vendor in the category), TikTok (2; ad platform self-reported attribution, not a vendor in the category), Meta Ads Manager (1; ad platform self-reported attribution, not a vendor in the category)

Category-scoped resolutions, 886 labels. A bare vendor name was read as that vendor's product for the asked category, which assigns specificity the model did not write; each one is listed so the assumption is visible:

Amplitude in product-analytics read as Amplitude Analytics (72), Zendesk in customer-support-helpdesk read as Zendesk Support Suite (59), RudderStack in data-warehouse-reverse-etl read as RudderStack Reverse ETL (42), Salesforce in crm read as Salesforce Sales Cloud (41), Impartner in partner-relationship-management read as Impartner PRM (36), LiveRamp in identity-resolution read as LiveRamp Identity Resolution (31), Hightouch in identity-resolution read as Hightouch Adaptive Identity Resolution (30), Kiflo in partner-relationship-management read as Kiflo PRM (30), Databricks in data-warehouse-reverse-etl read as Databricks SQL Warehouse (28), HubSpot in crm read as HubSpot CRM (25), Intercom in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (24), HubSpot in email-marketing read as HubSpot Marketing Hub (23), HubSpot in marketing-automation read as HubSpot Marketing Hub (21), Zendesk in chatbots-and-conversational-ai-for-support read as Zendesk AI (20), DealHub in digital-sales-rooms read as DealHub DealRoom (16), Sitecore in marketing-cms read as Sitecore Experience Platform (14), Twilio Segment in identity-resolution read as Twilio Segment Unify (14), ZINFI in partner-relationship-management read as ZINFI Unified Partner Management (14), Semrush in ai-visibility-tracking read as Semrush AI Visibility Toolkit (12), Intercom Fin in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (11), Magentrix in partner-relationship-management read as Magentrix PRM (9), Remo in webinar-virtual-events read as Remo Conference (8), Segment in identity-resolution read as Twilio Segment Unify (8), Writesonic in ai-visibility-tracking read as Writesonic GEO (8), Zoom in webinar-virtual-events read as Zoom Webinars (8), Experian in identity-resolution read as Experian Identity Resolution (7), Gorgias in chatbots-and-conversational-ai-for-support read as Gorgias AI Agent (7), Klaviyo in customer-data-platforms read as Klaviyo Data Platform (7), Salesloft in conversation-intelligence read as Salesloft Conversations (7), Ahrefs in ai-visibility-tracking read as Ahrefs Brand Radar (6), Clari in conversation-intelligence read as Clari Copilot (6), HubSpot in sales-engagement read as HubSpot Sales Hub (6), Nielsen in attribution-mmm read as Nielsen Marketing Mix Modeling (6), Outreach in conversation-intelligence read as Outreach Kaia (6), Zinfi in partner-relationship-management read as ZINFI Unified Partner Management (6), ZoomInfo in sales-engagement read as ZoomInfo Engage (6), mParticle in identity-resolution read as mParticle IDSync (6), Acxiom in identity-resolution read as Acxiom Real Identity (5), CallMiner in conversation-intelligence read as CallMiner Eureka (5), CustomerLabs in identity-resolution read as CustomerLabs 1PD Ops (5), DealHub.io in digital-sales-rooms read as DealHub DealRoom (5), LiveRamp (formerly Acxiom) in identity-resolution read as LiveRamp Identity Resolution (5), Salesforce in customer-data-platforms read as Salesforce Data Cloud (5), Adobe in customer-data-platforms read as Adobe Real-Time CDP (4), Gong in sales-engagement read as Gong Engage (4), Salesforce in sales-engagement read as Salesforce Sales Engagement (4), Segment (Twilio) in identity-resolution read as Twilio Segment Unify (4), Fin in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (3), HubSpot in customer-support-helpdesk read as HubSpot Service Hub (3), HubSpot in marketing-cms read as HubSpot Content Hub (3), Intercom (Fin) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (3), Intercom (with Fin AI Agent) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (3), Salesforce in partner-relationship-management read as Salesforce PRM (3), ZINFI UPM in partner-relationship-management read as ZINFI Unified Partner Management (3), seoClarity in ai-visibility-tracking read as seoClarity ArcAI (3), Adobe in attribution-mmm read as Adobe Mix Modeler (2), BrightEdge in ai-visibility-tracking read as BrightEdge AI Catalyst (2), Cisco Webex in webinar-virtual-events read as Cisco Webex Webinars (2), Experian Identity Resolution Solutions in identity-resolution read as Experian Identity Resolution (2), Freshdesk Freddy in chatbots-and-conversational-ai-for-support read as Freshdesk Freddy AI (2), Hightouch (Adaptive Identity Resolution) in identity-resolution read as Hightouch Adaptive Identity Resolution (2), HubSpot in ai-visibility-tracking read as HubSpot AEO Grader (2), HubSpot in b2b-intent-data read as HubSpot Breeze Intelligence (2), HubSpot in chatbots-and-conversational-ai-for-support read as HubSpot Service Hub (2), HubSpot in conversation-intelligence read as HubSpot Sales Hub (2), HubSpot in customer-data-platforms read as HubSpot (2), HubSpot (Marketing Hub) in email-marketing read as HubSpot Marketing Hub (2), Intercom (Fin AI Agent) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (2), Keen in attribution-mmm read as Keen Decision Systems (2), LiveRamp (RampID) in identity-resolution read as LiveRamp Identity Resolution (2), Magnolia in marketing-cms read as Magnolia CMS (2), Oracle in customer-data-platforms read as Oracle Unity (2), Salesforce in chatbots-and-conversational-ai-for-support read as Salesforce Agentforce (2), Salesforce in identity-resolution read as Salesforce Data Cloud (2), Salesforce in marketing-automation read as Salesforce Marketing Cloud Account Engagement (2), Semrush's AI Visibility Toolkit in ai-visibility-tracking read as Semrush AI Visibility Toolkit (2), Similarweb in ai-visibility-tracking read as Similarweb AI Search Intelligence (2), Zendesk Suite in customer-support-helpdesk read as Zendesk Support Suite (2), Zoho in crm read as Zoho CRM (2), Zoho in marketing-automation read as Zoho Marketing Automation (2), ZoomInfo Sales in sales-engagement read as ZoomInfo Engage (2), Acquia in marketing-cms read as Acquia Drupal (1), Acxiom (Real Identity) in identity-resolution read as Acxiom Real Identity (1), Adobe in marketing-automation read as Adobe Marketo Engage (1), Adobe (Real-Time Customer Data Platform - RTCDP) in identity-resolution read as Adobe Real-Time CDP (1), Adobe Experience Manager (AEM) Sites in marketing-cms read as Adobe Experience Manager (1), Adobe Real-Time CDP B2B Edition in customer-data-platforms read as Adobe Real-Time CDP (1), Ahrefs (Brand Radar) in ai-visibility-tracking read as Ahrefs Brand Radar (1), Amazon Redshift Serverless in data-warehouse-reverse-etl read as Amazon Redshift (1), BrightEdge (Constellation) in ai-visibility-tracking read as BrightEdge AI Catalyst (1), CallMiner (Now Part of Nice) in conversation-intelligence read as CallMiner Eureka (1), Cisco Webex Events in webinar-virtual-events read as Cisco Webex Webinars (1), Clari in sales-engagement read as Groove (1), Databricks (Delta Lake) in data-warehouse-reverse-etl read as Databricks SQL Warehouse (1), Databricks SQL in data-warehouse-reverse-etl read as Databricks SQL Warehouse (1), DealHub (DealRoom) in digital-sales-rooms read as DealHub DealRoom (1), DealHub AI in digital-sales-rooms read as DealHub DealRoom (1), Freshworks (Freshchat) in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), Freshworks (Freshchat/Freddy AI) in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), Freshworks (Freshdesk AI) in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), Freshworks Freddy AI in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), Google Dialogflow (Conversational Agents) in chatbots-and-conversational-ai-for-support read as Google Dialogflow CX (1), Gorgias (Gorgias AI) in chatbots-and-conversational-ai-for-support read as Gorgias AI Agent (1), Hightouch (Identity Resolution) in identity-resolution read as Hightouch Adaptive Identity Resolution (1), Hightouch (Warehouse‑Native CDP) in identity-resolution read as Hightouch Adaptive Identity Resolution (1), Hightouch Identity Resolution in identity-resolution read as Hightouch Adaptive Identity Resolution (1), HubSpot in attribution-mmm read as HubSpot Marketing Hub (1), HubSpot (Data Hub) in customer-data-platforms read as HubSpot (1), HubSpot (Marketing Hub Professional) in email-marketing read as HubSpot Marketing Hub (1), HubSpot (Marketing Hub) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Pro) in attribution-mmm read as HubSpot Marketing Hub (1), HubSpot (Smart CRM + Operations Hub) in customer-data-platforms read as HubSpot (1), HubSpot (Specifically Sales Hub) in sales-engagement read as HubSpot Sales Hub (1), HubSpot Smart CRM in crm read as HubSpot CRM (1), HubSpot's AEO Grader in ai-visibility-tracking read as HubSpot AEO Grader (1), HubSpot's AI Search Grader in ai-visibility-tracking read as HubSpot AEO Grader (1), Informatica in identity-resolution read as Informatica MDM (1), Intercom (Fin AI) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom (with Fin AI agent) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom (with Fin AI) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom (with its Fin AI Agent) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom Fin AI in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom with Fin AI Agent in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Kentico in marketing-cms read as Kentico Xperience (1), LiveRamp (AbiliTec) in identity-resolution read as LiveRamp Identity Resolution (1), Microsoft in customer-data-platforms read as Microsoft Dynamics 365 Customer Insights (1), Microsoft in marketing-automation read as Microsoft Dynamics 365 Customer Insights - Journeys (1), Monday Sales CRM in crm read as monday CRM (1), Neon (call-recording app) in conversation-intelligence read as Neon Mobile (1), Oracle in crm read as Oracle Sales (1), Oracle in identity-resolution read as Oracle Unity (1), Oracle in marketing-automation read as Oracle Eloqua (1), Oracle (CX Cloud) in identity-resolution read as Oracle Unity (1), Redpoint in identity-resolution read as Redpoint Global (1), SAP in customer-data-platforms read as SAP Customer Data Platform (1), SEMrush in ai-visibility-tracking read as Semrush AI Visibility Toolkit (1), Salesforce in conversation-intelligence read as Salesforce Sales Cloud (1), Salesforce in customer-support-helpdesk read as Salesforce Service Cloud (1), Salesforce in email-marketing read as Salesforce Marketing Cloud (1), Salesforce (Agentforce / Einstein Bots) in chatbots-and-conversational-ai-for-support read as Salesforce Agentforce (1), Salesforce (Data Cloud & Marketing Cloud) in identity-resolution read as Salesforce Data Cloud (1), Salesforce (with PRM add-ons) in partner-relationship-management read as Salesforce PRM (1), Segment (by Twilio) in identity-resolution read as Twilio Segment Unify (1), Semrush (AI Visibility Toolkit) in ai-visibility-tracking read as Semrush AI Visibility Toolkit (1), Semrush Enterprise in ai-visibility-tracking read as Semrush AI Visibility Toolkit (1), Semrush's AI visibility toolkit in ai-visibility-tracking read as Semrush AI Visibility Toolkit (1), TransUnion in identity-resolution read as TransUnion TruAudience (1), Twilio Segment (Unify) in identity-resolution read as Twilio Segment Unify (1), Webex Events & Webinars in webinar-virtual-events read as Webex Webinars (1), Writesonic (GEO) in ai-visibility-tracking read as Writesonic GEO (1), Writesonic (Goodie AI) in ai-visibility-tracking read as Writesonic GEO (1), Yoast in seo-content-optimization read as Yoast SEO (1), ZINFI (Unified Partner Management) in partner-relationship-management read as ZINFI Unified Partner Management (1), Zendesk (Sunshine Conversations) in chatbots-and-conversational-ai-for-support read as Zendesk AI (1), Zendesk (Zendesk AI Agents) in chatbots-and-conversational-ai-for-support read as Zendesk AI (1), Zendesk (with AI agents) in chatbots-and-conversational-ai-for-support read as Zendesk AI (1), Zendesk (with AI/Agent Copilot) in chatbots-and-conversational-ai-for-support read as Zendesk AI (1), Zendesk (with Answer Bot) in chatbots-and-conversational-ai-for-support read as Zendesk AI (1), Zendesk (with Sunshine Conversations) in chatbots-and-conversational-ai-for-support read as Zendesk AI (1), Zendesk Suite Professional in customer-support-helpdesk read as Zendesk Support Suite (1), Zendesk Support in customer-support-helpdesk read as Zendesk Support Suite (1), Zoho in partner-relationship-management read as Zoho CRM (1), Zoho in sales-engagement read as Bigin by Zoho (1), Zoom (Basic) in webinar-virtual-events read as Zoom Webinars (1), ZoomInfo (Engage) in sales-engagement read as ZoomInfo Engage (1)

Combined answers split into one label per product: Acxiom/TransUnion, Adobe Analytics / Adobe Advertising, Adobe Analytics / Adobe Customer Journey Analytics, Adobe Analytics/Bizible, Adobe Experience Platform (AEP) / Adobe CDP, Adobe/Marketo, Airbyte / Grouparoo, Aligned/Dock, Allbound / ChannelScaler, Bizible / Adobe Marketo Measure, Braze / Iterable, Brevo/Sendinblue, BrightEdge/Conductor, Coffee / Airspeed, ConvertKit/Kit, Data Ladder / DataMatch Enterprise, DuckDB / Motherduck, Experian & Acxiom, Freshchat/Freshdesk (Freshworks), Freshdesk / Freshchat, Freshdesk / Freshworks, Freshdesk/Freshchat, Freshdesk/Freshdesk Omni, Freshdesk/Freshservice, FullStory/Contentsquare, G2 / TechTarget, Gong / Clari, Gong/Chorus, Gong/LinkedIn Sales Nav, Google Analytics 4 / GA4, Google Data Studio/Looker Studio, Google Meridian / Meta Robyn, Groove / Clari, HARO / Connectively, Heap/Contentsquare, Hex/Mode, Highspot / Seismic, HubSpot AI Search Grader / HubSpot AEO, HubSpot CMS / Content Hub, HubSpot CMS Hub / Content Hub, HubSpot CMS/Content Hub, HubSpot CRM / Sales Hub, Intercom + Fin AI Agent, Intercom / Fin, Iterable / Braze, Keap / Klaviyo, Magento / Adobe Commerce, Marketo/Adobe Marketo Engage, Nielsen/Circana, Oracle Maxymiser / Oracle Analytics Cloud, Pipedrive/Zoho CRM, Salesforce Customer 360 / Einstein, Salesforce Marketing Cloud / Account Engagement, Salesforce Marketing Cloud / Pardot (Account Engagement), Salesforce Pardot/Account Engagement, Salesforce Partner Cloud / Salesforce PRM, Salesloft / Drift, Salesloft/Salesforce Revenue Cloud, Sanity/Contentful, Seismic / Highspot (Merged Entity), Sendmails.io / SendMails, Senzing/AWS Entity Resolution, Showpad/Highspot, TechTarget/Priority Engine, TransUnion / Neustar, WebinarJam + EverWebinar, WordPress.org / WordPress.com, Zendesk AI / Forethought by Zendesk, ZiftONE / Unifyr, Zoho CRM / Bigin by Zoho, Zoho Meeting / Zoho Webinar, Zoho Webinar / Zoho Meeting, Zoom Webinars & Zoom Events, ZoomInfo / Apollo, ZoomInfo Chorus / Chorus, monday CRM / Monday.com

## Appendix: loose paraphrase stability

- Claude Haiku 4.5: a direct first choice kept as first choice or alternative in 10 of 19 categories (53%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, customer-data-platforms, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms, partner-relationship-management, product-analytics, sales-engagement, sales-intelligence-and-contact-data, seo-content-optimization
- GPT-5.4 mini: a direct first choice kept as first choice or alternative in 13 of 20 categories (65%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, crm, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, partner-relationship-management, sales-intelligence-and-contact-data, seo-content-optimization, webinar-virtual-events
- Gemini 3.5 Flash: a direct first choice kept as first choice or alternative in 18 of 20 categories (90%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, chatbots-and-conversational-ai-for-support, conversation-intelligence, customer-support-helpdesk, digital-sales-rooms, identity-resolution, marketing-cms, partner-relationship-management, product-analytics, sales-engagement, seo-content-optimization
- Perplexity Sonar: a direct first choice kept as first choice or alternative in 15 of 20 categories (75%); differing under the strict rule: ai-visibility-tracking, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, marketing-automation, marketing-cms, partner-relationship-management, sales-engagement, seo-content-optimization
- Grok 4.1 Fast: a direct first choice kept as first choice or alternative in 14 of 20 categories (70%); differing under the strict rule: ai-visibility-tracking, b2b-intent-data, conversation-intelligence, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, partner-relationship-management, product-analytics, seo-content-optimization, webinar-virtual-events
- Mistral Small: a direct first choice kept as first choice or alternative in 11 of 20 categories (55%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, email-marketing, identity-resolution, partner-relationship-management, product-analytics, sales-engagement, sales-intelligence-and-contact-data, seo-content-optimization, webinar-virtual-events
- DeepSeek V4 Flash: a direct first choice kept as first choice or alternative in 19 of 20 categories (95%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, conversation-intelligence, crm, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, marketing-cms, product-analytics, sales-engagement, seo-content-optimization, webinar-virtual-events
- Llama 4 Maverick: a direct first choice kept as first choice or alternative in 6 of 17 categories (35%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, customer-data-platforms, customer-support-helpdesk, email-marketing, marketing-automation, partner-relationship-management, product-analytics, sales-engagement, sales-intelligence-and-contact-data, webinar-virtual-events
- Qwen 3.7 Flash: a direct first choice kept as first choice or alternative in 14 of 20 categories (70%); differing under the strict rule: ai-visibility-tracking, chatbots-and-conversational-ai-for-support, customer-data-platforms, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms, partner-relationship-management, product-analytics, sales-engagement, seo-content-optimization, webinar-virtual-events
- Kimi K2: a direct first choice kept as first choice or alternative in 16 of 20 categories (80%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, crm, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-cms, partner-relationship-management, product-analytics, sales-engagement, sales-intelligence-and-contact-data, webinar-virtual-events
- GLM 4.7 FlashX: a direct first choice kept as first choice or alternative in 13 of 20 categories (65%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, partner-relationship-management, sales-engagement, seo-content-optimization, webinar-virtual-events
- MiniMax M2.5: a direct first choice kept as first choice or alternative in 13 of 20 categories (65%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, crm, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-cms, partner-relationship-management, sales-engagement, seo-content-optimization, webinar-virtual-events
- GPT-6 Luna: a direct first choice kept as first choice or alternative in 17 of 20 categories (85%); differing under the strict rule: customer-support-helpdesk, identity-resolution, partner-relationship-management, product-analytics, seo-content-optimization
- Muse Glimmer 30B: a direct first choice kept as first choice or alternative in 17 of 20 categories (85%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms, partner-relationship-management, product-analytics, sales-intelligence-and-contact-data, webinar-virtual-events


# Segment: Enterprise

# GTM AI Recommendation Index, run mai-20261004-1100-calibration_b

120 prompts, 14 models, 8,982 raw judge labels, 9,028 scored labels after normalization. Published weights: first choice +3, alternative +2, mention +1, soft negative -2, hard negative -3.

Scored under vendor alias table version 2026-10-05.2. Raw judge labels are the permanent record; the numbers below are derived from them and are regenerated for every run whenever the alias table changes, so the whole series is always scored under one table version. Resolution of raw names: 7,326 by alias or canonical name, 963 by category-scoped alias, 136 from combined answers split into their products, 59 from combined answers counted once for their first product, 6 excluded by rule, 383 unresolved and counted under the raw name.

## Paraphrase stability

Share of categories where a model's first choice set on the direct prompt equals its set on the paraphrase.

| Model | Same | Different | Stability |
|---|---|---|---|
| Claude Haiku 4.5 | 5 | 15 | 25% |
| GPT-5.4 mini | 7 | 13 | 35% |
| Gemini 3.5 Flash | 9 | 11 | 45% |
| Perplexity Sonar | 8 | 12 | 40% |
| Grok 4.1 Fast | 6 | 14 | 30% |
| Mistral Small | 5 | 15 | 25% |
| DeepSeek V4 Flash | 12 | 8 | 60% |
| Llama 4 Maverick | 4 | 15 | 21% |
| Qwen 3.7 Flash | 9 | 11 | 45% |
| Kimi K2 | 11 | 9 | 55% |
| GLM 4.7 FlashX | 8 | 12 | 40% |
| MiniMax M2.5 | 8 | 12 | 40% |
| GPT-6 Luna | 10 | 10 | 50% |
| Muse Glimmer 30B | 11 | 9 | 55% |

A looser measure, whether a direct first choice survives as a first choice or alternative on the paraphrase, is in the appendix.

## Standing by category

First choice share across the direct, paraphrase, budget and scale prompts and all 14 models. The top product's share is published alongside the label: contested means the top share is at or below 40%, and a category just above the line is not meaningfully different from one just below it. Consensus means every model's direct-prompt first choice is the same single product.

| Category | Top product | Top share | First choices | Status |
|---|---|---|---|---|
| ai-visibility-tracking | Profound | 58% | 59 | clear leader |
| attribution-mmm | Adobe Marketo Measure | 17% | 60 | contested |
| b2b-intent-data | 6sense | 45% | 55 | clear leader |
| chatbots-and-conversational-ai-for-support | Zendesk AI | 31% | 49 | contested |
| conversation-intelligence | Gong | 67% | 49 | clear leader |
| crm | Salesforce Sales Cloud | 56% | 55 | clear leader |
| customer-data-platforms | Salesforce Data Cloud | 40% | 55 | contested |
| customer-support-helpdesk | Zendesk Support Suite | 57% | 56 | clear leader |
| data-warehouse-reverse-etl | Hightouch | 39% | 90 | contested |
| digital-sales-rooms | Trumpet | 24% | 67 | contested |
| email-marketing | Adobe Marketo Engage | 30% | 46 | contested |
| identity-resolution | LiveRamp Identity Resolution | 28% | 46 | contested |
| marketing-automation | Adobe Marketo Engage | 60% | 52 | clear leader |
| marketing-cms | HubSpot Content Hub | 19% | 57 | contested |
| partner-relationship-management | Impartner PRM | 65% | 54 | clear leader |
| product-analytics | Amplitude Analytics | 52% | 50 | clear leader |
| sales-engagement | Outreach | 61% | 59 | clear leader |
| sales-intelligence-and-contact-data | ZoomInfo | 64% | 50 | consensus |
| seo-content-optimization | Conductor | 51% | 51 | clear leader |
| webinar-virtual-events | ON24 | 35% | 55 | contested |

**ai-visibility-tracking**: Profound 58%, Cognizo 5%, Conductor 5%, Peec AI 5%, Semrush AI Visibility Toolkit 5%

**attribution-mmm**: Adobe Marketo Measure 17%, Dreamdata 12%, CaliberMind 10%, Analytic Partners 8%, HockeyStack 7%

**b2b-intent-data**: 6sense 45%, Demandbase 24%, Bombora 18%, ZoomInfo 5%, 6sciences 2%

**chatbots-and-conversational-ai-for-support**: Zendesk AI 31%, Intercom Fin AI Agent 16%, IBM watsonx Assistant 6%, Salesforce Service Cloud 6%, Boei 4%

**conversation-intelligence**: Gong 67%, Weflow 6%, Avoma 4%, Chorus by ZoomInfo 2%, CloudTalk 2%

**crm**: Salesforce Sales Cloud 56%, Microsoft Dynamics 365 Sales 22%, HubSpot CRM 5%, Salesforce CRM 5%, Conduyt 2%

**customer-data-platforms**: Salesforce Data Cloud 40%, Tealium 11%, Hightouch 9%, Adobe Real-Time CDP 5%, Microsoft Dynamics 365 Customer Insights 5%

**customer-support-helpdesk**: Zendesk Support Suite 57%, Salesforce Service Cloud 14%, HappyFox 5%, Freshdesk 4%, HelpSpot 4%

**data-warehouse-reverse-etl**: Hightouch 39%, Snowflake 30%, BigQuery 13%, Census 11%, Integrate.io 3%

**digital-sales-rooms**: Trumpet 24%, Seismic 19%, Highspot 10%, Aligned 9%, Dock 9%

**email-marketing**: Adobe Marketo Engage 30%, HubSpot Marketing Hub 26%, Salesforce Marketing Cloud 11%, Brevo 7%, Mailjet 7%

**identity-resolution**: LiveRamp Identity Resolution 28%, Salesforce Data Cloud 15%, Demandbase 7%, 6sense 4%, Hightouch Adaptive Identity Resolution 4%

**marketing-automation**: Adobe Marketo Engage 60%, HubSpot Marketing Hub 15%, Salesforce Marketing Cloud 8%, Oracle Eloqua 6%, Salesforce Marketing Cloud Account Engagement 4%

**marketing-cms**: Adobe Experience Manager 19%, HubSpot Content Hub 19%, Contentful 16%, Sitecore Experience Platform 9%, WordPress 9%

**partner-relationship-management**: Impartner PRM 65%, Salesforce PRM 15%, ZINFI Unified Partner Management 6%, xAmplify 4%, Allbound PRM 2%

**product-analytics**: Amplitude Analytics 52%, Pendo 22%, Mixpanel 14%, Klaritics 4%, Gainsight PX 2%

**sales-engagement**: Outreach 61%, Salesloft 22%, Salesforce Sales Engagement 12%, HubSpot Sales Hub 2%, Salesforce Sales Cloud 2%

**sales-intelligence-and-contact-data**: ZoomInfo 64%, Apollo.io 8%, Cognism 8%, SalesIntel 6%, Clay 2%

**seo-content-optimization**: Conductor 51%, BrightEdge 16%, seoClarity 16%, Semrush 6%, Clearscope 4%

**webinar-virtual-events**: ON24 35%, Zoom Webinars 15%, Webex Webinars 11%, Bizzabo 9%, Cvent 7%

## Anti-recommendations

Products most often labeled soft or hard negative, with the number of models that did so at least once in the category, and the share of that product's labels in the category that were negative. A high negative share on a product with few labels is a warning; a low share on a product with many labels is salience, not sentiment.

- **ai-visibility-tracking**: Otterly (7 models, 3 hard; 7 of 16 labels negative), Ahrefs Brand Radar (7 models, 2 hard; 7 of 17 labels negative), Semrush AI Visibility Toolkit (5 models, 1 hard; 6 of 29 labels negative), HubSpot AEO Grader (4 models, 2 hard; 4 of 15 labels negative)
- **attribution-mmm**: Nielsen Marketing Mix Modeling (6 models, 3 hard; 7 of 17 labels negative), Google Analytics 4 (5 models, 2 hard; 5 of 5 labels negative), Analytic Partners (5 models, 1 hard; 5 of 30 labels negative), Adobe Marketo Measure (5 models; 6 of 30 labels negative)
- **b2b-intent-data**: ZoomInfo (10 models, 3 hard; 14 of 51 labels negative), 6sense (9 models, 1 hard; 10 of 65 labels negative), Bombora (5 models; 5 of 62 labels negative), Demandbase (4 models; 4 of 58 labels negative)
- **chatbots-and-conversational-ai-for-support**: Intercom Fin AI Agent (13 models, 5 hard; 15 of 55 labels negative), ManyChat (6 models, 3 hard; 6 of 6 labels negative), Drift (6 models, 2 hard; 8 of 14 labels negative), Zendesk AI (6 models, 1 hard; 8 of 46 labels negative)
- **conversation-intelligence**: Gong (12 models, 3 hard; 19 of 70 labels negative), Chorus by ZoomInfo (9 models, 2 hard; 14 of 59 labels negative), Fireflies.ai (6 models, 4 hard; 7 of 16 labels negative), Otter.ai (6 models, 4 hard; 6 of 11 labels negative)
- **crm**: Zoho CRM (12 models, 4 hard; 18 of 25 labels negative), HubSpot CRM (11 models, 4 hard; 17 of 50 labels negative), Pipedrive (9 models, 6 hard; 11 of 13 labels negative), Salesforce Sales Cloud (9 models, 1 hard; 10 of 71 labels negative)
- **customer-data-platforms**: Salesforce Data Cloud (12 models, 1 hard; 13 of 64 labels negative), Adobe Real-Time CDP (10 models, 3 hard; 14 of 62 labels negative), Segment (8 models, 3 hard; 16 of 48 labels negative), mParticle (7 models, 2 hard; 9 of 22 labels negative)
- **customer-support-helpdesk**: Freshdesk (12 models, 5 hard; 14 of 49 labels negative), Zendesk Support Suite (12 models, 1 hard; 16 of 77 labels negative), Salesforce Service Cloud (11 models, 1 hard; 18 of 63 labels negative), Intercom (8 models, 1 hard; 11 of 35 labels negative)
- **data-warehouse-reverse-etl**: Census (8 models, 1 hard; 11 of 77 labels negative), Amazon Redshift (7 models, 1 hard; 9 of 42 labels negative), Hightouch (7 models, 1 hard; 8 of 79 labels negative), Fivetran (6 models, 1 hard; 6 of 32 labels negative)
- **digital-sales-rooms**: Trumpet (11 models, 7 hard; 16 of 51 labels negative), Aligned (9 models, 4 hard; 11 of 42 labels negative), Recapped (8 models, 6 hard; 8 of 9 labels negative), Dock (7 models, 4 hard; 8 of 25 labels negative)
- **email-marketing**: Mailchimp (11 models, 7 hard; 14 of 22 labels negative), HubSpot Marketing Hub (11 models, 4 hard; 12 of 68 labels negative), Constant Contact (8 models, 6 hard; 9 of 11 labels negative), Salesforce Marketing Cloud (7 models, 1 hard; 12 of 54 labels negative)
- **identity-resolution**: mParticle IDSync (8 models, 7 hard; 9 of 13 labels negative), LiveRamp Identity Resolution (8 models, 3 hard; 13 of 53 labels negative), Twilio Segment Unify (7 models, 7 hard; 10 of 17 labels negative), Tealium (7 models, 6 hard; 8 of 16 labels negative)
- **marketing-automation**: HubSpot Marketing Hub (12 models, 3 hard; 23 of 71 labels negative), ActiveCampaign (10 models, 4 hard; 13 of 20 labels negative), Adobe Marketo Engage (10 models, 3 hard; 14 of 72 labels negative), Salesforce Marketing Cloud (10 models, 2 hard; 12 of 42 labels negative)
- **marketing-cms**: Contentful (9 models, 2 hard; 11 of 59 labels negative), WordPress (9 models, 2 hard; 13 of 45 labels negative), Squarespace (8 models, 8 hard; 9 of 9 labels negative), Wix (8 models, 6 hard; 8 of 8 labels negative)
- **partner-relationship-management**: Salesforce PRM (12 models, 2 hard; 18 of 68 labels negative), PartnerStack (11 models, 3 hard; 11 of 27 labels negative), impact.com (9 models, 2 hard; 9 of 16 labels negative), Impartner PRM (8 models, 1 hard; 8 of 70 labels negative)
- **product-analytics**: Heap (12 models, 5 hard; 17 of 37 labels negative), Amplitude Analytics (12 models, 1 hard; 17 of 77 labels negative), Mixpanel (11 models, 4 hard; 18 of 66 labels negative), PostHog (8 models, 2 hard; 9 of 36 labels negative)
- **sales-engagement**: Outreach (12 models; 15 of 75 labels negative), Salesloft (11 models; 15 of 72 labels negative), Apollo.io (9 models, 3 hard; 14 of 38 labels negative), Instantly (6 models, 7 hard; 7 of 9 labels negative)
- **sales-intelligence-and-contact-data**: Apollo.io (12 models, 4 hard; 25 of 67 labels negative), ZoomInfo (12 models, 1 hard; 18 of 74 labels negative), Seamless.AI (8 models, 4 hard; 8 of 13 labels negative), Lusha (7 models, 3 hard; 9 of 32 labels negative)
- **seo-content-optimization**: Semrush (11 models, 5 hard; 14 of 41 labels negative), BrightEdge (11 models, 1 hard; 16 of 56 labels negative), Surfer SEO (6 models, 5 hard; 9 of 24 labels negative), Clearscope (6 models; 7 of 40 labels negative)
- **webinar-virtual-events**: Zoom Webinars (11 models, 5 hard; 18 of 68 labels negative), WebinarJam (7 models, 4 hard; 8 of 8 labels negative), GoTo Webinar (7 models, 3 hard; 8 of 18 labels negative), Microsoft Teams (5 models, 1 hard; 5 of 15 labels negative)

## Leadership and criticism

First-choice share and negative label rate are independent, so every product with at least 10 labels in a category is placed on both axes. Cutoffs: leader at 30% or more of first choices, criticized at 25% or more negative labels. An endorsed leader is recommended and not criticized; a criticized default is recommended while the models list its problems; a criticized challenger is named mostly to be warned against.

| Category | Product | First-choice share | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|
| ai-visibility-tracking | Profound | 58% | 7% | 70 | endorsed leader |
| ai-visibility-tracking | Conductor | 5% | 12% | 24 | accepted challenger |
| ai-visibility-tracking | Peec AI | 5% | 19% | 21 | accepted challenger |
| ai-visibility-tracking | Semrush AI Visibility Toolkit | 5% | 21% | 29 | accepted challenger |
| ai-visibility-tracking | Scrunch | 3% | 5% | 19 | accepted challenger |
| ai-visibility-tracking | AthenaHQ | 3% | 21% | 14 | accepted challenger |
| ai-visibility-tracking | HubSpot AEO Grader | 2% | 27% | 15 | criticized challenger |
| ai-visibility-tracking | AirOps | 0% | 8% | 12 | accepted challenger |
| ai-visibility-tracking | BrightEdge AI Catalyst | 0% | 9% | 11 | accepted challenger |
| ai-visibility-tracking | Ahrefs Brand Radar | 0% | 41% | 17 | criticized challenger |
| ai-visibility-tracking | Otterly | 0% | 44% | 16 | criticized challenger |
| attribution-mmm | Adobe Marketo Measure | 17% | 20% | 30 | accepted challenger |
| attribution-mmm | Dreamdata | 12% | 4% | 27 | accepted challenger |
| attribution-mmm | CaliberMind | 10% | 0% | 14 | accepted challenger |
| attribution-mmm | Analytic Partners | 8% | 17% | 30 | accepted challenger |
| attribution-mmm | HockeyStack | 7% | 5% | 20 | accepted challenger |
| attribution-mmm | Rockerbox | 3% | 4% | 23 | accepted challenger |
| attribution-mmm | Measured | 3% | 12% | 25 | accepted challenger |
| attribution-mmm | Google Analytics 360 | 3% | 40% | 10 | criticized challenger |
| attribution-mmm | Nielsen Marketing Mix Modeling | 3% | 41% | 17 | criticized challenger |
| attribution-mmm | Northbeam | 2% | 25% | 16 | criticized challenger |
| attribution-mmm | Google Meridian | 2% | 31% | 16 | criticized challenger |
| attribution-mmm | Cometly | 0% | 0% | 11 | accepted challenger |
| attribution-mmm | SegmentStream | 0% | 0% | 11 | accepted challenger |
| attribution-mmm | OptiMine | 0% | 0% | 10 | accepted challenger |
| attribution-mmm | Ipsos MMA | 0% | 0% | 16 | accepted challenger |
| attribution-mmm | Recast | 0% | 12% | 16 | accepted challenger |
| attribution-mmm | Adobe Analytics | 0% | 29% | 17 | criticized challenger |
| attribution-mmm | Meta Robyn | 0% | 40% | 10 | criticized challenger |
| b2b-intent-data | 6sense | 45% | 15% | 65 | endorsed leader |
| b2b-intent-data | Demandbase | 24% | 7% | 58 | accepted challenger |
| b2b-intent-data | Bombora | 18% | 8% | 62 | accepted challenger |
| b2b-intent-data | ZoomInfo | 5% | 27% | 51 | criticized challenger |
| b2b-intent-data | G2 Buyer Intent | 2% | 10% | 30 | accepted challenger |
| b2b-intent-data | Cognism | 0% | 0% | 15 | accepted challenger |
| b2b-intent-data | TechTarget Priority Engine | 0% | 4% | 24 | accepted challenger |
| b2b-intent-data | TrustRadius | 0% | 18% | 11 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Zendesk AI | 31% | 17% | 46 | endorsed leader |
| chatbots-and-conversational-ai-for-support | Intercom Fin AI Agent | 16% | 27% | 55 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Salesforce Service Cloud | 6% | 0% | 12 | accepted challenger |
| chatbots-and-conversational-ai-for-support | IBM watsonx Assistant | 6% | 0% | 14 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Kore.ai | 4% | 6% | 16 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Salesforce Agentforce | 4% | 16% | 19 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Ada | 2% | 15% | 27 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Drift | 2% | 57% | 14 | criticized challenger |
| conversation-intelligence | Gong | 67% | 27% | 70 | criticized default |
| conversation-intelligence | Avoma | 4% | 8% | 26 | accepted challenger |
| conversation-intelligence | NICE CXone | 2% | 9% | 11 | accepted challenger |
| conversation-intelligence | Salesloft Conversations | 2% | 12% | 24 | accepted challenger |
| conversation-intelligence | Chorus by ZoomInfo | 2% | 24% | 59 | accepted challenger |
| conversation-intelligence | Fireflies.ai | 2% | 44% | 16 | criticized challenger |
| conversation-intelligence | Outreach Kaia | 0% | 0% | 13 | accepted challenger |
| conversation-intelligence | CallMiner Eureka | 0% | 6% | 16 | accepted challenger |
| conversation-intelligence | Clari Copilot | 0% | 11% | 28 | accepted challenger |
| conversation-intelligence | Jiminny | 0% | 18% | 11 | accepted challenger |
| conversation-intelligence | Otter.ai | 0% | 55% | 11 | criticized challenger |
| crm | Salesforce Sales Cloud | 56% | 14% | 71 | endorsed leader |
| crm | Microsoft Dynamics 365 Sales | 22% | 6% | 68 | accepted challenger |
| crm | HubSpot CRM | 5% | 34% | 50 | criticized challenger |
| crm | SAP Sales Cloud | 0% | 0% | 26 | accepted challenger |
| crm | Oracle CX | 0% | 10% | 10 | accepted challenger |
| crm | Oracle Sales | 0% | 20% | 10 | accepted challenger |
| crm | HubSpot Sales Hub | 0% | 38% | 13 | criticized challenger |
| crm | Zoho CRM | 0% | 72% | 25 | criticized challenger |
| crm | Pipedrive | 0% | 85% | 13 | criticized challenger |
| customer-data-platforms | Salesforce Data Cloud | 40% | 20% | 64 | endorsed leader |
| customer-data-platforms | Tealium | 11% | 17% | 46 | accepted challenger |
| customer-data-platforms | Hightouch | 9% | 10% | 29 | accepted challenger |
| customer-data-platforms | Adobe Real-Time CDP | 5% | 23% | 62 | accepted challenger |
| customer-data-platforms | Segment | 5% | 33% | 48 | criticized challenger |
| customer-data-platforms | RudderStack | 4% | 0% | 15 | accepted challenger |
| customer-data-platforms | Treasure Data | 4% | 8% | 38 | accepted challenger |
| customer-data-platforms | Oracle Unity | 4% | 13% | 15 | accepted challenger |
| customer-data-platforms | Amperity | 4% | 17% | 24 | accepted challenger |
| customer-data-platforms | ActionIQ | 2% | 37% | 19 | criticized challenger |
| customer-data-platforms | BlueConic | 0% | 29% | 14 | criticized challenger |
| customer-data-platforms | mParticle | 0% | 41% | 22 | criticized challenger |
| customer-support-helpdesk | Zendesk Support Suite | 57% | 21% | 77 | endorsed leader |
| customer-support-helpdesk | Salesforce Service Cloud | 14% | 29% | 63 | criticized challenger |
| customer-support-helpdesk | Jira Service Management | 4% | 5% | 20 | accepted challenger |
| customer-support-helpdesk | Freshdesk | 4% | 29% | 49 | criticized challenger |
| customer-support-helpdesk | ServiceNow | 2% | 18% | 17 | accepted challenger |
| customer-support-helpdesk | Freshservice | 2% | 18% | 17 | accepted challenger |
| customer-support-helpdesk | Zoho Desk | 2% | 35% | 17 | criticized challenger |
| customer-support-helpdesk | TeamSupport | 0% | 0% | 11 | accepted challenger |
| customer-support-helpdesk | Kustomer | 0% | 23% | 13 | accepted challenger |
| customer-support-helpdesk | ServiceNow Customer Service Management | 0% | 28% | 32 | criticized challenger |
| customer-support-helpdesk | Intercom | 0% | 31% | 35 | criticized challenger |
| customer-support-helpdesk | Help Scout | 0% | 64% | 11 | criticized challenger |
| data-warehouse-reverse-etl | Hightouch | 39% | 10% | 79 | endorsed leader |
| data-warehouse-reverse-etl | Snowflake | 30% | 8% | 73 | endorsed leader |
| data-warehouse-reverse-etl | BigQuery | 13% | 6% | 67 | accepted challenger |
| data-warehouse-reverse-etl | Census | 11% | 14% | 77 | accepted challenger |
| data-warehouse-reverse-etl | Databricks SQL Warehouse | 1% | 14% | 37 | accepted challenger |
| data-warehouse-reverse-etl | RudderStack Reverse ETL | 1% | 16% | 38 | accepted challenger |
| data-warehouse-reverse-etl | dbt | 0% | 0% | 31 | accepted challenger |
| data-warehouse-reverse-etl | Airbyte | 0% | 11% | 19 | accepted challenger |
| data-warehouse-reverse-etl | Fivetran | 0% | 19% | 32 | accepted challenger |
| data-warehouse-reverse-etl | Polytomic | 0% | 20% | 15 | accepted challenger |
| data-warehouse-reverse-etl | Amazon Redshift | 0% | 21% | 42 | accepted challenger |
| data-warehouse-reverse-etl | Segment | 0% | 41% | 17 | criticized challenger |
| digital-sales-rooms | Trumpet | 24% | 31% | 51 | criticized challenger |
| digital-sales-rooms | Seismic | 19% | 17% | 52 | accepted challenger |
| digital-sales-rooms | Highspot | 10% | 17% | 46 | accepted challenger |
| digital-sales-rooms | MindTickle | 9% | 10% | 29 | accepted challenger |
| digital-sales-rooms | Aligned | 9% | 26% | 42 | criticized challenger |
| digital-sales-rooms | Dock | 9% | 32% | 25 | criticized challenger |
| digital-sales-rooms | DealHub DealRoom | 7% | 15% | 34 | accepted challenger |
| digital-sales-rooms | Showpad | 4% | 13% | 30 | accepted challenger |
| digital-sales-rooms | Allego | 3% | 7% | 27 | accepted challenger |
| digital-sales-rooms | GetAccept | 0% | 14% | 29 | accepted challenger |
| digital-sales-rooms | Accord | 0% | 21% | 14 | accepted challenger |
| digital-sales-rooms | Flowla | 0% | 54% | 13 | criticized challenger |
| email-marketing | Adobe Marketo Engage | 30% | 6% | 33 | endorsed leader |
| email-marketing | HubSpot Marketing Hub | 26% | 18% | 68 | accepted challenger |
| email-marketing | Salesforce Marketing Cloud | 11% | 22% | 54 | accepted challenger |
| email-marketing | Brevo | 7% | 22% | 27 | accepted challenger |
| email-marketing | Salesforce Marketing Cloud Account Engagement | 2% | 0% | 14 | accepted challenger |
| email-marketing | Oracle Eloqua | 2% | 14% | 22 | accepted challenger |
| email-marketing | ActiveCampaign | 2% | 18% | 38 | accepted challenger |
| email-marketing | Iterable | 0% | 0% | 16 | accepted challenger |
| email-marketing | Adobe Campaign | 0% | 0% | 22 | accepted challenger |
| email-marketing | Braze | 0% | 14% | 22 | accepted challenger |
| email-marketing | Klaviyo | 0% | 29% | 21 | criticized challenger |
| email-marketing | Mailchimp | 0% | 64% | 22 | criticized challenger |
| email-marketing | Constant Contact | 0% | 82% | 11 | criticized challenger |
| identity-resolution | LiveRamp Identity Resolution | 28% | 25% | 53 | accepted challenger |
| identity-resolution | Salesforce Data Cloud | 15% | 13% | 30 | accepted challenger |
| identity-resolution | Demandbase | 7% | 0% | 10 | accepted challenger |
| identity-resolution | Hightouch Adaptive Identity Resolution | 4% | 4% | 26 | accepted challenger |
| identity-resolution | Twilio Segment Unify | 4% | 59% | 17 | criticized challenger |
| identity-resolution | mParticle IDSync | 2% | 69% | 13 | criticized challenger |
| identity-resolution | Adobe Real-Time CDP | 0% | 7% | 14 | accepted challenger |
| identity-resolution | TransUnion TruAudience | 0% | 13% | 15 | accepted challenger |
| identity-resolution | Acxiom Real Identity | 0% | 21% | 14 | accepted challenger |
| identity-resolution | Experian Identity Resolution | 0% | 26% | 23 | criticized challenger |
| identity-resolution | Amperity | 0% | 27% | 22 | criticized challenger |
| identity-resolution | Tealium | 0% | 50% | 16 | criticized challenger |
| marketing-automation | Adobe Marketo Engage | 60% | 19% | 72 | endorsed leader |
| marketing-automation | HubSpot Marketing Hub | 15% | 32% | 71 | criticized challenger |
| marketing-automation | Salesforce Marketing Cloud | 8% | 29% | 42 | criticized challenger |
| marketing-automation | Oracle Eloqua | 6% | 17% | 60 | accepted challenger |
| marketing-automation | Salesforce Marketing Cloud Account Engagement | 4% | 13% | 39 | accepted challenger |
| marketing-automation | Braze | 0% | 11% | 18 | accepted challenger |
| marketing-automation | Klaviyo | 0% | 36% | 11 | criticized challenger |
| marketing-automation | ActiveCampaign | 0% | 65% | 20 | criticized challenger |
| marketing-cms | Adobe Experience Manager | 19% | 17% | 52 | accepted challenger |
| marketing-cms | HubSpot Content Hub | 19% | 19% | 31 | accepted challenger |
| marketing-cms | Contentful | 16% | 19% | 59 | accepted challenger |
| marketing-cms | Sitecore Experience Platform | 9% | 26% | 46 | criticized challenger |
| marketing-cms | WordPress | 9% | 29% | 45 | criticized challenger |
| marketing-cms | Contentstack | 4% | 10% | 21 | accepted challenger |
| marketing-cms | Optimizely CMS | 4% | 12% | 17 | accepted challenger |
| marketing-cms | Drupal | 4% | 16% | 31 | accepted challenger |
| marketing-cms | Sanity | 4% | 18% | 34 | accepted challenger |
| marketing-cms | Webflow | 4% | 30% | 20 | criticized challenger |
| marketing-cms | Acquia Drupal | 2% | 0% | 10 | accepted challenger |
| marketing-cms | Storyblok | 0% | 31% | 16 | criticized challenger |
| marketing-cms | Strapi | 0% | 40% | 10 | criticized challenger |
| partner-relationship-management | Impartner PRM | 65% | 11% | 70 | endorsed leader |
| partner-relationship-management | Salesforce PRM | 15% | 26% | 68 | criticized challenger |
| partner-relationship-management | ZINFI Unified Partner Management | 6% | 16% | 43 | accepted challenger |
| partner-relationship-management | Magentrix PRM | 2% | 8% | 13 | accepted challenger |
| partner-relationship-management | Unifyr | 0% | 18% | 22 | accepted challenger |
| partner-relationship-management | Channelscaler | 0% | 25% | 28 | criticized challenger |
| partner-relationship-management | Channeltivity | 0% | 39% | 18 | criticized challenger |
| partner-relationship-management | PartnerStack | 0% | 41% | 27 | criticized challenger |
| partner-relationship-management | impact.com | 0% | 56% | 16 | criticized challenger |
| partner-relationship-management | Kiflo PRM | 0% | 60% | 10 | criticized challenger |
| product-analytics | Amplitude Analytics | 52% | 22% | 77 | endorsed leader |
| product-analytics | Pendo | 22% | 5% | 60 | accepted challenger |
| product-analytics | Mixpanel | 14% | 27% | 66 | criticized challenger |
| product-analytics | PostHog | 2% | 25% | 36 | criticized challenger |
| product-analytics | Contentsquare | 0% | 10% | 20 | accepted challenger |
| product-analytics | Fullstory | 0% | 12% | 17 | accepted challenger |
| product-analytics | Adobe Analytics | 0% | 38% | 13 | criticized challenger |
| product-analytics | Heap | 0% | 46% | 37 | criticized challenger |
| sales-engagement | Outreach | 61% | 20% | 75 | endorsed leader |
| sales-engagement | Salesloft | 22% | 21% | 72 | accepted challenger |
| sales-engagement | Salesforce Sales Engagement | 12% | 14% | 28 | accepted challenger |
| sales-engagement | HubSpot Sales Hub | 2% | 21% | 33 | accepted challenger |
| sales-engagement | ZoomInfo Engage | 0% | 0% | 10 | accepted challenger |
| sales-engagement | Groove | 0% | 5% | 21 | accepted challenger |
| sales-engagement | Gong Engage | 0% | 17% | 18 | accepted challenger |
| sales-engagement | Apollo.io | 0% | 37% | 38 | criticized challenger |
| sales-intelligence-and-contact-data | ZoomInfo | 64% | 24% | 74 | endorsed leader |
| sales-intelligence-and-contact-data | Cognism | 8% | 7% | 57 | accepted challenger |
| sales-intelligence-and-contact-data | Apollo.io | 8% | 37% | 67 | criticized challenger |
| sales-intelligence-and-contact-data | Clay | 2% | 0% | 10 | accepted challenger |
| sales-intelligence-and-contact-data | LinkedIn Sales Navigator | 2% | 12% | 25 | accepted challenger |
| sales-intelligence-and-contact-data | Demandbase | 0% | 6% | 18 | accepted challenger |
| sales-intelligence-and-contact-data | 6sense | 0% | 11% | 27 | accepted challenger |
| sales-intelligence-and-contact-data | Lusha | 0% | 28% | 32 | criticized challenger |
| sales-intelligence-and-contact-data | Seamless.AI | 0% | 62% | 13 | criticized challenger |
| seo-content-optimization | Conductor | 51% | 8% | 63 | endorsed leader |
| seo-content-optimization | seoClarity | 16% | 8% | 39 | accepted challenger |
| seo-content-optimization | BrightEdge | 16% | 29% | 56 | criticized challenger |
| seo-content-optimization | Semrush | 6% | 34% | 41 | criticized challenger |
| seo-content-optimization | Clearscope | 4% | 18% | 40 | accepted challenger |
| seo-content-optimization | Botify | 2% | 11% | 27 | accepted challenger |
| seo-content-optimization | Surfer SEO | 2% | 38% | 24 | criticized challenger |
| seo-content-optimization | MarketMuse | 0% | 26% | 23 | criticized challenger |
| seo-content-optimization | Frase | 0% | 30% | 10 | criticized challenger |
| seo-content-optimization | Ahrefs | 0% | 33% | 27 | criticized challenger |
| webinar-virtual-events | ON24 | 35% | 9% | 56 | endorsed leader |
| webinar-virtual-events | Zoom Webinars | 15% | 26% | 68 | criticized challenger |
| webinar-virtual-events | Webex Webinars | 11% | 11% | 38 | accepted challenger |
| webinar-virtual-events | Bizzabo | 9% | 0% | 29 | accepted challenger |
| webinar-virtual-events | Cvent | 7% | 12% | 33 | accepted challenger |
| webinar-virtual-events | Goldcast | 7% | 14% | 21 | accepted challenger |
| webinar-virtual-events | Microsoft Teams | 4% | 33% | 15 | criticized challenger |
| webinar-virtual-events | Cisco Webex Webinars | 2% | 10% | 20 | accepted challenger |
| webinar-virtual-events | vFairs | 0% | 0% | 14 | accepted challenger |
| webinar-virtual-events | BigMarker | 0% | 28% | 18 | criticized challenger |
| webinar-virtual-events | Livestorm | 0% | 29% | 21 | criticized challenger |
| webinar-virtual-events | RingCentral Events | 0% | 36% | 11 | criticized challenger |
| webinar-virtual-events | GoTo Webinar | 0% | 44% | 18 | criticized challenger |

## Treatment of lab-affiliated products by model

Self-preference is only measurable with a control group: how the lab's own model treats its products compared with how every other model treats the same products. Anthropic, OpenAI have no products in the covered categories with enough labels to measure, so nothing is claimed about them.

**Google products** (11 products, 132 labels). Cells are positive/negative/all labels.

| Product | Claude Haiku 4.5 | GPT-5.4 mini | Gemini 3.5 Flash | Perplexity Sonar | Grok 4.1 Fast | Mistral Small | DeepSeek V4 Flash | Llama 4 Maverick | Qwen 3.7 Flash | Kimi K2 | GLM 4.7 FlashX | MiniMax M2.5 | GPT-6 Luna | Muse Glimmer 30B |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BigQuery | 3/0/3 | 3/0/3 | 6/0/6 | 4/0/4 | 6/0/6 | 6/0/6 | 6/0/6 | 2/0/2 | 5/0/5 | 3/1/4 | 5/0/5 | 4/1/5 | 5/1/6 | 5/1/6 |
| Google Meridian | 0/1/1 | 3/1/4 |  |  | 2/1/3 |  |  |  |  | 0/1/1 |  | 2/0/2 | 3/1/4 | 1/0/1 |
| Google Analytics 4 |  |  | 1/2/3 | 0/2/2 |  |  | 0/1/1 |  | 0/1/1 | 1/1/2 | 0/1/1 | 0/2/2 | 0/1/1 | 0/1/1 |
| Google Analytics 360 |  |  |  | 1/0/1 | 2/2/4 |  | 0/1/1 |  | 1/0/1 | 1/0/1 |  | 1/1/2 |  | 1/0/1 |
| Looker |  |  | 1/0/1 | 1/1/2 | 0/1/1 | 2/0/2 | 1/0/1 |  | 1/0/1 |  | 1/0/1 |  |  |  |
| Google Meet |  |  | 0/1/1 |  |  |  |  | 0/1/1 | 0/1/1 |  | 0/1/1 |  |  | 1/0/1 |
| Google Dialogflow CX |  | 1/0/1 |  |  | 1/0/1 |  |  |  |  |  |  | 2/0/2 |  |  |
| Attribution 360 |  |  |  | 0/1/1 |  | 1/0/1 |  |  |  |  |  |  |  | 1/0/1 |
| Google Marketing Platform |  |  |  |  |  |  |  |  |  |  | 1/0/1 |  |  |  |
| Google LightweightMMM |  |  |  |  |  |  | 1/0/1 |  |  |  |  |  |  |  |
| Looker Studio |  |  |  |  |  |  |  |  |  |  | 1/0/1 |  |  |  |

Mean label weight on Google products: Gemini 3.5 Flash +0.82 over 11 labels; the other 13 models +0.93 over 121 labels. Weights run from +3 (first choice) to -3 (hard negative). A gap under about half a point on this few labels is not a finding.

## Discontinued products recommended

Positive labels on products the catalog marks discontinued. A model offering a shut-down product is a retrieval failure worth naming.

- Attribution 360 (Discontinued.) labeled mention by Muse Glimmer 30B on the comparative prompt in attribution-mmm
- Attribution 360 (Discontinued.) labeled mention by Mistral Small on the scale prompt in attribution-mmm
- Google LightweightMMM (Deprecated by Google in favor of Meridian.) labeled mention by DeepSeek V4 Flash on the budget prompt in attribution-mmm
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Muse Glimmer 30B on the direct prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Muse Glimmer 30B on the budget prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Mistral Small on the direct prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Mistral Small on the scale prompt in data-warehouse-reverse-etl
- Meta Attribution (Discontinued 2021.) labeled mention by Claude Haiku 4.5 on the paraphrase prompt in attribution-mmm

## Normalization

Unresolved, 383 labels counted under the raw name, for human review:

Oracle Fusion Cloud Sales in crm (8), Jitbit in customer-support-helpdesk (4), Adobe Marketo Measure, formerly Bizible in attribution-mmm (3), Analytic Partners GPS in attribution-mmm (3), Expandi in sales-engagement (3), Atlassian Customer Service Management in customer-support-helpdesk (2), C3 Metrics in attribution-mmm (2), C5i in attribution-mmm (2), Emlen in digital-sales-rooms (2), Epsilon CORE ID in identity-resolution (2), Jira Service Desk in customer-support-helpdesk (2), Klaritics in product-analytics (2), Maxma in attribution-mmm (2), Meta in attribution-mmm (2), Nielsen MMA in attribution-mmm (2), Onfire.ai in b2b-intent-data (2), Prophet in attribution-mmm (2), ServiceNow Virtual Agent in chatbots-and-conversational-ai-for-support (2), UpResponse in customer-support-helpdesk (2), WordPress with Enterprise Plugins in marketing-cms (2), 6sciences (formerly Bombora) in b2b-intent-data (1), AEO Engine in ai-visibility-tracking (1), AIT Email Marketing in email-marketing (1), AWS Lex in chatbots-and-conversational-ai-for-support (1), Access in b2b-intent-data (1), Acquia Content Hub in marketing-cms (1), Ada.cx in chatbots-and-conversational-ai-for-support (1), AddThis in b2b-intent-data (1), Adobe in crm (1), Adobe in product-analytics (1), Adobe Analytics Attribution IQ in attribution-mmm (1), Adobe Analytics with Mix Modeler in attribution-mmm (1), Adobe Experience Cloud SaaS in marketing-cms (1), Adobe Experience Manager (AEM) as a Cloud Service in marketing-cms (1), Adobe Firefly / Experience Platform in identity-resolution (1), Adobe Product Analytics in product-analytics (1), Adobe Real-Time CDP B2B in customer-data-platforms (1), Adobe's old AAM data store in data-warehouse-reverse-etl (1), AeroMail in email-marketing (1), Aerovane in ai-visibility-tracking (1), Agentforce Sales in sales-engagement (1), AgileCRM in crm (1), Aivo in chatbots-and-conversational-ai-for-support (1), Alfresco in marketing-cms (1), Allbound PRM in partner-relationship-management (1), Allbound PRM (Channelscaler) in partner-relationship-management (1), Alloy Navigator in customer-support-helpdesk (1), Along in digital-sales-rooms (1), Amazon A+ metrics in attribution-mmm (1), Amazon Attribution in attribution-mmm (1), Amazon Connect with conversational analytics in conversation-intelligence (1), Amazon Customer Match / ID Services in identity-resolution (1), Analytic Index in attribution-mmm (1), Analytic Partners GPS-Enterprise in attribution-mmm (1), Analytic Partners – ROI Genome® / GPS Enterprise® in attribution-mmm (1), Apollo’s LeadSift (via Foundry) in b2b-intent-data (1), Arcion in data-warehouse-reverse-etl (1), Atera in customer-support-helpdesk (1), Atlassian Jira Service Management in customer-support-helpdesk (1), BMC Helix in customer-support-helpdesk (1), Bardeen in sales-engagement (1), Beomniscient in ai-visibility-tracking (1), BigBlueButton in webinar-virtual-events (1), BigMailer in email-marketing (1), BirdeyeAI Search in ai-visibility-tracking (1), BlueKai (now part of Oracle) in identity-resolution (1), Bluecore in customer-data-platforms (1), Botpoint in partner-relationship-management (1), Brandlive in webinar-virtual-events (1), Brave Search in ai-visibility-tracking (1), BrightEdge Copilot in ai-visibility-tracking (1), BrightFunnel in attribution-mmm (1), ButterCMS in marketing-cms (1), Caliber in attribution-mmm (1), Call Recorder / Acr Call Recorder for iPhone in conversation-intelligence (1), Causalens in attribution-mmm (1), Channelfirst in partner-relationship-management (1), Channelo in partner-relationship-management (1), ChatFlow in chatbots-and-conversational-ai-for-support (1), ChatGPT Search in ai-visibility-tracking (1), ChatGPT wrappers in chatbots-and-conversational-ai-for-support (1), Chatty in chatbots-and-conversational-ai-for-support (1), Close.io in crm (1), Cognizo.ai in ai-visibility-tracking (1), Cometly-type platforms in data-warehouse-reverse-etl (1), Conductor Searchlight in ai-visibility-tracking (1), Confluent in data-warehouse-reverse-etl (1), Contata in identity-resolution (1), ContentKing in seo-content-optimization (1), Contentful Studio in marketing-cms (1), Contentsquare Product Analytics (formerly Heap) in product-analytics (1), Conversion in marketing-automation (1), ConvoCore in chatbots-and-conversational-ai-for-support (1), Counts in product-analytics (1), CrawlPath in seo-content-optimization (1), Creatio Unlimited in marketing-automation (1), Data Ladder DataMatch Enterprise in identity-resolution (1), Data.com in sales-intelligence-and-contact-data (1), DataChannel in data-warehouse-reverse-etl (1), Databook in sales-intelligence-and-contact-data (1), Datachannel in data-warehouse-reverse-etl (1), Datafy in attribution-mmm (1), Dataiku in attribution-mmm (1), Datalogix (Now Oracle Retail) in identity-resolution (1), Datorama in data-warehouse-reverse-etl (1), DealRoom.net in digital-sales-rooms (1), Default.com Enterprise in sales-intelligence-and-contact-data (1), Delivr in identity-resolution (1), Delta Live Tables in data-warehouse-reverse-etl (1), Demandbase for Sales & Marketing in b2b-intent-data (1), Demio Trial in webinar-virtual-events (1), Dragon Metrics in seo-content-optimization (1), Drooms in digital-sales-rooms (1), Drupal via Acquia in marketing-cms (1), Drupal with an enterprise support/distribution provider like Acquia in marketing-cms (1), Dun & Bradstreet Buyer Intent in b2b-intent-data (1), Dun & Bradstreet Connect in identity-resolution (1), Dynamics 365 Sales Accelerator in sales-engagement (1), Einstein Conversation Insights (ECI) in conversation-intelligence (1), Elastic Enterprise Search in ai-visibility-tracking (1), Enterprise WordPress / WordPress VIP in marketing-cms (1), Entrust in identity-resolution (1), EventBuilder in webinar-virtual-events (1), Evoq Content (by Progress) in marketing-cms (1), Exactis in identity-resolution (1), Excel/R custom builds in attribution-mmm (1), ExecMBA in conversation-intelligence (1), ExecVision → Coach360 in conversation-intelligence (1), ExecVision → Mediafly Coach360 in conversation-intelligence (1), Experian Connect Solutions in identity-resolution (1), Fivetran Activiations in customer-data-platforms (1), Fixify in customer-support-helpdesk (1), Forcebrilliant in partner-relationship-management (1), Fractal in attribution-mmm (1), Fractal Analytics in attribution-mmm (1), Freshworks in marketing-automation (1), Funnel's Measurement in attribution-mmm (1), Gemini for Workspace in chatbots-and-conversational-ai-for-support (1), Generic "Bidstream-Only" / Reseller Providers in b2b-intent-data (1), Genesys Cloud Virtual Agent in chatbots-and-conversational-ai-for-support (1), Georion in ai-visibility-tracking (1), Google in attribution-mmm (1), Google Ads Conversion Tracking in attribution-mmm (1), Google Analytics 4 (GA4) with Attribution Models in attribution-mmm (1), Google Cloud (Dialogflow CX & Gemini Enterprise for CX) in chatbots-and-conversational-ai-for-support (1), Google Cloud Dialogflow in chatbots-and-conversational-ai-for-support (1), Google Gemini Enterprise Agent Platform in chatbots-and-conversational-ai-for-support (1), Google Marketing Mix Modeling in attribution-mmm (1), Google Vertex AI Search in ai-visibility-tracking (1), Google"s Meridian in attribution-mmm (1), Google's Lightweight MMM in attribution-mmm (1), Google's LightweightMMM in attribution-mmm (1), GrowByData in ai-visibility-tracking (1), GrowByData GBD Compass in ai-visibility-tracking (1), Hadoop in data-warehouse-reverse-etl (1), Happy Fox in customer-support-helpdesk (1), HubSpot AEO suite in ai-visibility-tracking (1), HubSpot Attribution Reports in attribution-mmm (1), HubSpot Enterprise Suite in crm (1), HubSpot SEO Tools in seo-content-optimization (1), HubSpot partner portals in partner-relationship-management (1), HubSpot's content & SEO planning tool in seo-content-optimization (1), Hubforce in digital-sales-rooms (1), IBM FileNet in marketing-cms (1), IBM Netezza in data-warehouse-reverse-etl (1), IBM Sterling Partner Engagement Manager in partner-relationship-management (1), IBM Watson Campaign Automation in marketing-automation (1), IBM watsonx Orchestrate in chatbots-and-conversational-ai-for-support (1), Informatica Customer 360 in identity-resolution (1), Informatica Customer 360 / IDMC in identity-resolution (1), Interaction Insights in conversation-intelligence (1), Jitsi in webinar-virtual-events (1), Jumio in identity-resolution (1), Kaltura Events in webinar-virtual-events (1), Kayako One in customer-support-helpdesk (1), Kentico Kontent.ai in marketing-cms (1), KnewSearch in ai-visibility-tracking (1), Kore.ai XO Platform in chatbots-and-conversational-ai-for-support (1), Krayin CRM in crm (1), LarkSuite in webinar-virtual-events (1), Lena in chatbots-and-conversational-ai-for-support (1), Lessie in sales-intelligence-and-contact-data (1), Level.ai in conversation-intelligence (1), Lift Lab in attribution-mmm (1), Lightweight-MMM in attribution-mmm (1), LinkedIn in attribution-mmm (1), LivePerson Conversational Cloud in chatbots-and-conversational-ai-for-support (1), LogicBay in partner-relationship-management (1), MEMETIK in ai-visibility-tracking (1), Magnolia DXP in marketing-cms (1), MailerLite Power / Enterprise in email-marketing (1), Marketing Cloud Growth or Advanced in marketing-automation (1), Matillion Orchestrate in data-warehouse-reverse-etl (1), Mentions.so in ai-visibility-tracking (1), Meta & TikTok In-House MMMs in attribution-mmm (1), Meta Marketing API in attribution-mmm (1), Meta"s Robyn in attribution-mmm (1), MiaRec in conversation-intelligence (1), Microsoft in b2b-intent-data (1), Microsoft Copilot for Microsoft 365 in chatbots-and-conversational-ai-for-support (1), Microsoft Copilot for Sales / Teams Premium in conversation-intelligence (1), Microsoft Dynamics 365 ecosystem in partner-relationship-management (1), Microsoft Fabric Warehouse in data-warehouse-reverse-etl (1), Microsoft Power Pages in partner-relationship-management (1), NICE CXone with Enlighten AI in chatbots-and-conversational-ai-for-support (1), Native exports or custom pipelines in data-warehouse-reverse-etl (1), NerdBot in ai-visibility-tracking (1), NetOwl in identity-resolution (1), Netcore Cloud in email-marketing (1), Netezza in data-warehouse-reverse-etl (1), Neustar Identity (A TransUnion Company) in identity-resolution (1), Neustar Unified Identity in identity-resolution (1), Nielsen MMA (Marketing Mix Analysis) in attribution-mmm (1), Northbeam MMM+ in attribution-mmm (1), Numonix in conversation-intelligence (1), Odoo CRM in crm (1), Okta Customer Identity Cloud (powered by Auth0) in identity-resolution (1), Omilia in chatbots-and-conversational-ai-for-support (1), Onfire in b2b-intent-data (1), OpenAI (ChatGPT Enterprise / API) in chatbots-and-conversational-ai-for-support (1), OpenAI Enterprise / ChatGPT Enterprise in chatbots-and-conversational-ai-for-support (1), OpenAI's "Custom GPTs" in chatbots-and-conversational-ai-for-support (1), OpenText Content Cloud in marketing-cms (1), Oracle Attribution (Oracle Marketing) in attribution-mmm (1), Oracle CDP in identity-resolution (1), Oracle CX Identity in identity-resolution (1), Oracle Cloud CRM in crm (1), Oracle Fusion in crm (1), Oracle Fusion CRM in crm (1), Oracle Fusion Cloud CX Sales in crm (1), Oracle Fusion Data Intelligence / Oracle CDP in customer-data-platforms (1), Oracle Fusion Unity Data Platform in customer-data-platforms (1), Oracle Identity Cloud in identity-resolution (1), Oracle Marketing (Eloqua) in marketing-automation (1), Oracle WebCenter in marketing-cms (1), Oxaide in customer-support-helpdesk (1), Page360 in ai-visibility-tracking (1), Paperflite's Deal Room in digital-sales-rooms (1), Positive Surfer in ai-visibility-tracking (1), Power BI Premium Capacity in data-warehouse-reverse-etl (1), Praxis Data in data-warehouse-reverse-etl (1), Prompt Insider in ai-visibility-tracking (1), Qiscus in chatbots-and-conversational-ai-for-support (1), Radarly (by Contently) in ai-visibility-tracking (1), Rafiki in conversation-intelligence (1), ReachLLM in ai-visibility-tracking (1), Reltio Multidomain MDM in identity-resolution (1), Request Tracker in customer-support-helpdesk (1), Rev.ai in conversation-intelligence (1), RevSure MMX in attribution-mmm (1), Rhythm / Hightouch in attribution-mmm (1), Rivet in identity-resolution (1), Rocket Science Group (RSG) in b2b-intent-data (1), RocketData in b2b-intent-data (1), Roivenue UMM in attribution-mmm (1), RudderStack Activation in data-warehouse-reverse-etl (1), SAP in partner-relationship-management (1), SAP Advertising in email-marketing (1), SAP Channel Management in partner-relationship-management (1), SAS Customer Data Platform in customer-data-platforms (1), SAS Marketing Automation in marketing-automation (1), SEOTesting.com in seo-content-optimization (1), SEOmonitor in ai-visibility-tracking (1), Salesforce in sales-intelligence-and-contact-data (1), Salesforce in webinar-virtual-events (1), Salesforce (Datorama) in b2b-intent-data (1), Salesforce Account Engagement Pardot in marketing-automation (1), Salesforce CMS + Experience Cloud in marketing-cms (1), Salesforce Commerce Connect in partner-relationship-management (1), Salesforce Customer Data Cloud in customer-data-platforms (1), Salesforce Customer Data Cloud (formerly Einstein) in customer-data-platforms (1), Salesforce Datorama/Marketing Cloud Intelligence in attribution-mmm (1), Salesforce Einstein Attribution / Marketing Intelligence in attribution-mmm (1), Salesforce Einstein GPT in chatbots-and-conversational-ai-for-support (1), Salesforce Einstein Service Cloud in chatbots-and-conversational-ai-for-support (1), Salesforce High Velocity Sales in sales-engagement (1), Salesforce Marketing Cloud Account Engagement formerly Pardot in email-marketing (1), Salesforce Marketing Cloud Account Engagement, formerly Pardot in marketing-automation (1), Salesforce Marketing Cloud Attribution in attribution-mmm (1), Salesforce Marketing Cloud Attribution / partner ecosystem in attribution-mmm (1), Salesforce Marketing Intelligence in attribution-mmm (1), Salesforce Partner Central (via Experience Cloud) in partner-relationship-management (1), Salesforce Partner Ecosystem Management in partner-relationship-management (1), Salesforce Sales Cloud Unlimited in crm (1), Salesforce email features outside Marketing Cloud in email-marketing (1), Salesforce's Data Cloud / CDP in data-warehouse-reverse-etl (1), Salesforce-native options in conversation-intelligence (1), Salesforce’s IT Service / Service Desk in customer-support-helpdesk (1), Salesforce’s native engagement layers in sales-engagement (1), Sanity Studio in marketing-cms (1), Scalekit in identity-resolution (1), Scio (part of Google Cloud Marketing Platform) in attribution-mmm (1), Search Atlas LLM Visibility in ai-visibility-tracking (1), SearchAtlas in seo-content-optimization (1), Segment Personas in data-warehouse-reverse-etl (1), Segment with reverse ETL in data-warehouse-reverse-etl (1), Semalt in seo-content-optimization (1), Semrush AI / Enterprise AI in ai-visibility-tracking (1), Semrush\u2019s AI Visibility Toolkit in ai-visibility-tracking (1), Senseloom in conversation-intelligence (1), Senseloom (Enterprise Plan) in conversation-intelligence (1), Senzing Entity Resolution in identity-resolution (1), ServiceDesk Plus in customer-support-helpdesk (1), ServiceNow IT Service Management / Customer Service Management in customer-support-helpdesk (1), Signal360 in ai-visibility-tracking (1), SiteGPT-style enterprise chatbot stack in chatbots-and-conversational-ai-for-support (1), Sitecore Experience Manager (XM) in marketing-cms (1), Siteimprove.ai Search in ai-visibility-tracking (1), Snowflake Cortex in identity-resolution (1), Sociomantic in identity-resolution (1), Standard Zoom Meetings / Standard Microsoft Teams Calls in webinar-virtual-events (1), Starburst Galaxy in data-warehouse-reverse-etl (1), Surfer AI Tracker in ai-visibility-tracking (1), Swordfish in sales-intelligence-and-contact-data (1), TMX Visibility in ai-visibility-tracking (1), Tableau Extracts in data-warehouse-reverse-etl (1), Teams Premium Intelligent Recap in conversation-intelligence (1), Temso in ai-visibility-tracking (1), Ten Events in webinar-virtual-events (1), Terasu in digital-sales-rooms (1), Text App in chatbots-and-conversational-ai-for-support (1), TikTok Pixel reporting in attribution-mmm (1), Titan CMS in marketing-cms (1), Tonic AI in data-warehouse-reverse-etl (1), TrueSend Enterprise in email-marketing (1), Uberloop in attribution-mmm (1), VDF.ai in ai-visibility-tracking (1), Varonis in partner-relationship-management (1), Verato in identity-resolution (1), Vetrics in ai-visibility-tracking (1), Virtue (formerly Hopin) in webinar-virtual-events (1), Voyc.ai in conversation-intelligence (1), WPEngine Enterprise in marketing-cms (1), Webiny in marketing-cms (1), Workbooks in crm (1), You.com in ai-visibility-tracking (1), ZINFI Unified in partner-relationship-management (1), Zendesk Sunshine Conversation in chatbots-and-conversational-ai-for-support (1), Zengeni in customer-data-platforms (1), Zift Solutions ZiftONE in partner-relationship-management (1), Zight in crm (1), Ziptie.ai in ai-visibility-tracking (1), Zocove in digital-sales-rooms (1), Zoho Zia in chatbots-and-conversational-ai-for-support (1), Zoom IQ in conversation-intelligence (1), [24]7.ai in chatbots-and-conversational-ai-for-support (1), basic GA4 in attribution-mmm (1), classic Drupal in marketing-cms (1), dbt OSS in data-warehouse-reverse-etl (1), eeseel AI in chatbots-and-conversational-ai-for-support (1), emlen in digital-sales-rooms (1), mediaROI in attribution-mmm (1)

Excluded by rule, 6 labels not scored:

Google Ads (3; ad platform self-reported attribution, not a vendor in the category), Meta Ads Manager (2; ad platform self-reported attribution, not a vendor in the category), Meta conversion lift (1; ad platform lift study, not a vendor in the category)

Category-scoped resolutions, 963 labels. A bare vendor name was read as that vendor's product for the asked category, which assigns specificity the model did not write; each one is listed so the assumption is visible:

Amplitude in product-analytics read as Amplitude Analytics (75), Zendesk in customer-support-helpdesk read as Zendesk Support Suite (63), Salesforce in crm read as Salesforce Sales Cloud (45), LiveRamp in identity-resolution read as LiveRamp Identity Resolution (43), Impartner in partner-relationship-management read as Impartner PRM (42), RudderStack in data-warehouse-reverse-etl read as RudderStack Reverse ETL (37), Sitecore in marketing-cms read as Sitecore Experience Platform (35), Databricks in data-warehouse-reverse-etl read as Databricks SQL Warehouse (34), Intercom Fin in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (26), Hightouch in identity-resolution read as Hightouch Adaptive Identity Resolution (21), HubSpot in email-marketing read as HubSpot Marketing Hub (20), ZINFI in partner-relationship-management read as ZINFI Unified Partner Management (20), DealHub in digital-sales-rooms read as DealHub DealRoom (19), HubSpot in crm read as HubSpot CRM (19), HubSpot in marketing-automation read as HubSpot Marketing Hub (18), Salesloft in conversation-intelligence read as Salesloft Conversations (17), Experian in identity-resolution read as Experian Identity Resolution (16), Zendesk in chatbots-and-conversational-ai-for-support read as Zendesk AI (14), CallMiner in conversation-intelligence read as CallMiner Eureka (12), mParticle in identity-resolution read as mParticle IDSync (12), Clari in conversation-intelligence read as Clari Copilot (11), DealHub.io in digital-sales-rooms read as DealHub DealRoom (11), Magentrix in partner-relationship-management read as Magentrix PRM (11), Outreach in conversation-intelligence read as Outreach Kaia (11), Semrush in ai-visibility-tracking read as Semrush AI Visibility Toolkit (11), TransUnion in identity-resolution read as TransUnion TruAudience (11), Kiflo in partner-relationship-management read as Kiflo PRM (10), Intercom in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (9), Nielsen in attribution-mmm read as Nielsen Marketing Mix Modeling (9), Segment in identity-resolution read as Twilio Segment Unify (8), BrightEdge in ai-visibility-tracking read as BrightEdge AI Catalyst (7), Gong in sales-engagement read as Gong Engage (7), Oracle in customer-data-platforms read as Oracle Unity (7), Salesforce in partner-relationship-management read as Salesforce PRM (7), Zoom in webinar-virtual-events read as Zoom Webinars (7), ZoomInfo in sales-engagement read as ZoomInfo Engage (7), Adobe in customer-data-platforms read as Adobe Real-Time CDP (6), Ahrefs in ai-visibility-tracking read as Ahrefs Brand Radar (6), Cisco Webex in webinar-virtual-events read as Cisco Webex Webinars (6), Acxiom in identity-resolution read as Acxiom Real Identity (5), Intercom (Fin AI Agent) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (5), Klaviyo in customer-data-platforms read as Klaviyo Data Platform (5), Clari in sales-engagement read as Groove (4), HubSpot in sales-engagement read as HubSpot Sales Hub (4), Twilio Segment in identity-resolution read as Twilio Segment Unify (4), Adobe Experience Manager (AEM) Sites in marketing-cms read as Adobe Experience Manager (3), Cisco Webex Events in webinar-virtual-events read as Cisco Webex Webinars (3), HubSpot (Enterprise Tier) in crm read as HubSpot CRM (3), Intercom (Fin AI) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (3), Redpoint in identity-resolution read as Redpoint Global (3), Remo in webinar-virtual-events read as Remo Conference (3), Salesforce in customer-data-platforms read as Salesforce Data Cloud (3), Segment (Twilio) in identity-resolution read as Twilio Segment Unify (3), Sitecore XM Cloud in marketing-cms read as Sitecore Experience Platform (3), Sitecore XP in marketing-cms read as Sitecore Experience Platform (3), Writesonic in ai-visibility-tracking read as Writesonic GEO (3), ZINFI UPM in partner-relationship-management read as ZINFI Unified Partner Management (3), Zoho in crm read as Zoho CRM (3), Acquia in marketing-cms read as Acquia Drupal (2), Acquia (Drupal) in marketing-cms read as Acquia Drupal (2), Acquia (Drupal-based) in marketing-cms read as Acquia Drupal (2), Adobe in marketing-automation read as Adobe Marketo Engage (2), Adobe Experience Manager, AEM in marketing-cms read as Adobe Experience Manager (2), Adobe Real-Time CDP B2B Edition in customer-data-platforms read as Adobe Real-Time CDP (2), BrightEdge (AI Catalyst) in ai-visibility-tracking read as BrightEdge AI Catalyst (2), DealHub (DealRoom) in digital-sales-rooms read as DealHub DealRoom (2), Experian Identity Resolution Solutions in identity-resolution read as Experian Identity Resolution (2), Fin by Intercom in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (2), Freshworks (Freddy AI) in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (2), Freshworks Freddy AI in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (2), Gorgias in chatbots-and-conversational-ai-for-support read as Gorgias AI Agent (2), HubSpot in chatbots-and-conversational-ai-for-support read as HubSpot Service Hub (2), HubSpot (Enterprise Tier) in marketing-automation read as HubSpot Marketing Hub (2), Informatica in identity-resolution read as Informatica MDM (2), Magnolia in marketing-cms read as Magnolia CMS (2), Neon in conversation-intelligence read as Neon Mobile (2), Oracle in crm read as Oracle Sales (2), Oracle in partner-relationship-management read as Oracle Partner Relationship Management (2), Oracle Unity Data Platform in customer-data-platforms read as Oracle Unity (2), SAP in crm read as SAP Sales Cloud (2), SAP in customer-data-platforms read as SAP Customer Data Platform (2), Salesforce in marketing-automation read as Salesforce Marketing Cloud Account Engagement (2), Salesforce (Sales Cloud) in crm read as Salesforce Sales Cloud (2), Twilio in customer-data-platforms read as Segment (2), Webex Events & Webinars in webinar-virtual-events read as Webex Webinars (2), Webex Events & Webinars (by Cisco) in webinar-virtual-events read as Webex Webinars (2), Zendesk (Enterprise Suite) in customer-support-helpdesk read as Zendesk Support Suite (2), Zinfi in partner-relationship-management read as ZINFI Unified Partner Management (2), Acquia (Drupal-based DXP) in marketing-cms read as Acquia Drupal (1), Acquia (Managed Drupal) in marketing-cms read as Acquia Drupal (1), Acxiom (IPG People) in identity-resolution read as Acxiom Real Identity (1), Acxiom (Real ID) in identity-resolution read as Acxiom Real Identity (1), Acxiom (Real Identity) in identity-resolution read as Acxiom Real Identity (1), Adobe in email-marketing read as Adobe Campaign (1), Adobe in identity-resolution read as Adobe Real-Time CDP (1), Adobe AEM in marketing-cms read as Adobe Experience Manager (1), Atlassian (Jira Service Management) in customer-support-helpdesk read as Jira Service Management (1), Birdeye Search AI in ai-visibility-tracking read as Birdeye AI Search (1), BrightEdge (AI Hyper Cube) in ai-visibility-tracking read as BrightEdge AI Catalyst (1), Cisco WebEx (Legacy Versions) in webinar-virtual-events read as Cisco Webex Webinars (1), Clari (Groove) in sales-engagement read as Groove (1), Clari (with Copilot) in conversation-intelligence read as Clari Copilot (1), Databricks (Lakehouse SQL) in data-warehouse-reverse-etl read as Databricks SQL Warehouse (1), Databricks (Lakehouse) in data-warehouse-reverse-etl read as Databricks SQL Warehouse (1), DealHub AI in digital-sales-rooms read as DealHub DealRoom (1), Experian (with Tapad) in identity-resolution read as Experian Identity Resolution (1), Fin in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Fin (formerly Intercom Fin) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Freshworks in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), Freshworks in customer-support-helpdesk read as Freshdesk (1), Freshworks (Freshchat) in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), Genesys in chatbots-and-conversational-ai-for-support read as Genesys Cloud CX (1), Hightouch (Adaptive Identity Resolution) in identity-resolution read as Hightouch Adaptive Identity Resolution (1), HubSpot in attribution-mmm read as HubSpot Marketing Hub (1), HubSpot in conversation-intelligence read as HubSpot Sales Hub (1), HubSpot in customer-support-helpdesk read as HubSpot Service Hub (1), HubSpot in marketing-cms read as HubSpot Content Hub (1), HubSpot (Enterprise Suite / Sales Hub) in crm read as HubSpot CRM (1), HubSpot (Enterprise Suite) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Free/Lower Tiers) in crm read as HubSpot CRM (1), HubSpot (Marketing Hub Enterprise) in email-marketing read as HubSpot Marketing Hub (1), HubSpot (Marketing Hub) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Starter/Breeze Layers) in crm read as HubSpot CRM (1), HubSpot (lower tiers) in marketing-automation read as HubSpot Marketing Hub (1), Informatica Customer 360 / MDM in identity-resolution read as Informatica MDM (1), Informatica MDM & 360 Applications in identity-resolution read as Informatica MDM (1), Intercom (Fin AI Agent + Copilot) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom (Fin) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom (with Fin AI Agent) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom (with Fin AI add-on) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom (with Fin AI) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom Fin AI in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom with Fin AI Agent in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Keen in attribution-mmm read as Keen Decision Systems (1), Kentico in marketing-cms read as Kentico Xperience (1), LiveRamp (RampID) in identity-resolution read as LiveRamp Identity Resolution (1), Microsoft (Fabric/Dynamics) in customer-data-platforms read as Microsoft Dynamics 365 Customer Insights (1), Nielsen Marketing Mix in attribution-mmm read as Nielsen Marketing Mix Modeling (1), Oracle in data-warehouse-reverse-etl read as Oracle Autonomous Data Warehouse (1), Oracle in marketing-automation read as Oracle Eloqua (1), Oracle (BlueKai / Oracle Data Cloud) in identity-resolution read as Oracle Unity (1), Oracle (C/360) in customer-data-platforms read as Oracle Unity (1), Oracle Unity Customer Data Platform in customer-data-platforms read as Oracle Unity (1), Rudderstack in data-warehouse-reverse-etl read as RudderStack Reverse ETL (1), Salesforce in chatbots-and-conversational-ai-for-support read as Salesforce Agentforce (1), Salesforce in conversation-intelligence read as Salesforce Sales Cloud (1), Salesforce (Agentforce / Service Cloud) in chatbots-and-conversational-ai-for-support read as Salesforce Agentforce (1), Salesforce (Enterprise / Unlimited) in crm read as Salesforce Sales Cloud (1), Salesforce (Native PRM Only) in partner-relationship-management read as Salesforce PRM (1), Salesforce (Sales Cloud / Agentforce) in crm read as Salesforce Sales Cloud (1), Salesforce (Sales Cloud / Service Cloud) in crm read as Salesforce Sales Cloud (1), Salesforce Partner Relationship Management (PRM) in partner-relationship-management read as Salesforce PRM (1), Saleshandy in sales-intelligence-and-contact-data read as Saleshandy Lead Finder (1), Semrush (AI Visibility Toolkit) in ai-visibility-tracking read as Semrush AI Visibility Toolkit (1), Similarweb in ai-visibility-tracking read as Similarweb AI Search Intelligence (1), Sitecore (XM Cloud) in marketing-cms read as Sitecore Experience Platform (1), Sitecore (XP) in marketing-cms read as Sitecore Experience Platform (1), Sitecore (now Sitecore XM Cloud) in marketing-cms read as Sitecore Experience Platform (1), Twilio Segment (Unify) in identity-resolution read as Twilio Segment Unify (1), Webex Events & Webinars (Cisco) in webinar-virtual-events read as Webex Webinars (1), Webex Events/Webinars in webinar-virtual-events read as Webex Webinars (1), Yoast in seo-content-optimization read as Yoast SEO (1), Zendesk (AI Agents) in chatbots-and-conversational-ai-for-support read as Zendesk AI (1), Zendesk (Enterprise Plans) in customer-support-helpdesk read as Zendesk Support Suite (1), Zendesk (Zendesk AI) in chatbots-and-conversational-ai-for-support read as Zendesk AI (1), Zendesk Suite in chatbots-and-conversational-ai-for-support read as Zendesk AI (1), Zendesk Suite in customer-support-helpdesk read as Zendesk Support Suite (1), Zendesk Suite (Enterprise) in customer-support-helpdesk read as Zendesk Support Suite (1), Zendesk Support in customer-support-helpdesk read as Zendesk Support Suite (1), Zoho in marketing-automation read as Zoho Marketing Automation (1), Zoom (Zoom Meetings / Zoom Webinar) in webinar-virtual-events read as Zoom Webinars (1), Zoom (Zoom Webinars) in webinar-virtual-events read as Zoom Webinars (1), impartner in partner-relationship-management read as Impartner PRM (1), seoClarity in ai-visibility-tracking read as seoClarity ArcAI (1), seoClarity (Clarity ArcAI) in ai-visibility-tracking read as seoClarity ArcAI (1)

Combined answers split into one label per product: Adobe Analytics / Adobe Experience Cloud, Adobe Analytics / Adobe Marketo Measure, Adobe Analytics / Marketo Measure, Adobe Campaign / Adobe Experience Platform, Adobe Customer Journey Analytics / Adobe Analytics, Adobe Marketo Engage / Marketo, Adobe Marketo Measure / Adobe Analytics, Agentforce Service / Salesforce Agentforce, Ahrefs Brand Radar / Semrush AI Toolkit, Airmeet/Crowdcast, Allbound / ChannelScaler, Allbound/Channeltivity, Bizible/Adobe Marketo Measure, Cisco Webex Webinars / Webex Events, Clari/Salesloft, Cognism/Lead411, Cometly / Rockerbox, Drift / TeamSupport, Drupal / Acquia Enterprise, Experian / TransUnion, Experian/Acxiom, Freshdesk / Freshservice, Freshdesk / Freshworks, Freshdesk/Freshservice, Freshdesk/Freshservice (Freshworks), Freshdesk/Freshworks, Freshservice / Freshdesk (Enterprise), Freshworks Freshdesk / Freshservice, Freshworks/Freshdesk, G2 / Capterra, Google Analytics 4 / Google Attribution 360, Google Attribution 360 / Google Analytics 360, Heap / Contentsquare, HubSpot CMS / Content Hub, HubSpot CRM / Sales Hub, HubSpot Marketing Hub / HubSpot Breeze, Informa TechTarget / Priority Engine, LivePerson / NiCE Cognigy, LiveRamp / Amperity, Microsoft Dynamics/Power Automate, Microsoft Fabric / Azure Synapse, New Relic / Dynatrace, Nielsen MMM / Nielsen Marketing Cloud, ON24/Cvent, Oracle Eloqua / Oracle Fusion Cloud Marketing, Oracle Sales Cloud / Oracle Siebel, RB2B / Common Room, SAP CRM / SAP Sales Cloud, SAP Customer Experience / SAP Sales Cloud, Salesforce Agentforce Service / Einstein Bots, Salesforce Data Cloud/Data 360, Salesforce Marketing Cloud/Pardot, Salesforce Partner Cloud / Salesforce PRM, Salesforce Sales Engagement + Agentforce, Salesforce Service Cloud / Agentforce, Salesloft/Clari (incl. Wingman/Copilot), Segment/Twilio Segment, Semrush Enterprise / Semrush AI Visibility, Sendinblue/Brevo, Simpli.fi / Foursquare, Sitecore XM Cloud / Sitecore, TechTarget / Informa TechTarget, Tidio / Tidio Lyro, TransUnion TruAudience / Neustar, Webex Events / Webex Webinars, Webex Webinars + Webex Events, WebinarJam + EverWebinar, WordPress VIP / WP Engine Enterprise, Zendesk AI Agents / Zendesk for Customer Service, Zeta Global / Zeta Marketing Platform, Zift Solutions / ZiftONE, Zoho CRM Plus / Zoho CRM Enterprise, Zoom Events & Zoom Webinars, Zoom Webinars + Zoom Events, Zoom Webinars / Zoom Webinars Plus, Zoom Webinars/Zoom Events

## Appendix: loose paraphrase stability

- Claude Haiku 4.5: a direct first choice kept as first choice or alternative in 14 of 20 categories (70%); differing under the strict rule: attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, crm, customer-data-platforms, customer-support-helpdesk, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms, partner-relationship-management, product-analytics, sales-intelligence-and-contact-data, seo-content-optimization, webinar-virtual-events
- GPT-5.4 mini: a direct first choice kept as first choice or alternative in 16 of 20 categories (80%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, crm, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms, product-analytics, sales-intelligence-and-contact-data, webinar-virtual-events
- Gemini 3.5 Flash: a direct first choice kept as first choice or alternative in 18 of 20 categories (90%); differing under the strict rule: attribution-mmm, chatbots-and-conversational-ai-for-support, customer-data-platforms, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms, product-analytics, sales-engagement, webinar-virtual-events
- Perplexity Sonar: a direct first choice kept as first choice or alternative in 15 of 20 categories (75%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-automation, marketing-cms, partner-relationship-management, seo-content-optimization, webinar-virtual-events
- Grok 4.1 Fast: a direct first choice kept as first choice or alternative in 20 of 20 categories (100%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, marketing-automation, marketing-cms, sales-engagement, webinar-virtual-events
- Mistral Small: a direct first choice kept as first choice or alternative in 13 of 20 categories (65%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, crm, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, marketing-automation, marketing-cms, sales-engagement, seo-content-optimization, webinar-virtual-events
- DeepSeek V4 Flash: a direct first choice kept as first choice or alternative in 19 of 20 categories (95%); differing under the strict rule: attribution-mmm, chatbots-and-conversational-ai-for-support, customer-data-platforms, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms
- Llama 4 Maverick: a direct first choice kept as first choice or alternative in 5 of 19 categories (26%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, email-marketing, identity-resolution, marketing-automation, marketing-cms, partner-relationship-management, product-analytics, sales-engagement, seo-content-optimization, webinar-virtual-events
- Qwen 3.7 Flash: a direct first choice kept as first choice or alternative in 13 of 20 categories (65%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, marketing-cms, seo-content-optimization, webinar-virtual-events
- Kimi K2: a direct first choice kept as first choice or alternative in 18 of 20 categories (90%); differing under the strict rule: attribution-mmm, chatbots-and-conversational-ai-for-support, customer-data-platforms, digital-sales-rooms, identity-resolution, marketing-cms, partner-relationship-management, seo-content-optimization, webinar-virtual-events
- GLM 4.7 FlashX: a direct first choice kept as first choice or alternative in 15 of 20 categories (75%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, marketing-automation, marketing-cms, seo-content-optimization, webinar-virtual-events
- MiniMax M2.5: a direct first choice kept as first choice or alternative in 17 of 20 categories (85%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, chatbots-and-conversational-ai-for-support, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, marketing-automation, marketing-cms, sales-engagement, webinar-virtual-events
- GPT-6 Luna: a direct first choice kept as first choice or alternative in 14 of 20 categories (70%); differing under the strict rule: attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, customer-data-platforms, customer-support-helpdesk, digital-sales-rooms, identity-resolution, partner-relationship-management, product-analytics, sales-intelligence-and-contact-data
- Muse Glimmer 30B: a direct first choice kept as first choice or alternative in 17 of 20 categories (85%); differing under the strict rule: attribution-mmm, chatbots-and-conversational-ai-for-support, customer-data-platforms, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-cms, sales-engagement, webinar-virtual-events


# Segment: Small business

# GTM AI Recommendation Index, run mai-20261004-1100-calibration_b

120 prompts, 14 models, 9,571 raw judge labels, 9,613 scored labels after normalization. Published weights: first choice +3, alternative +2, mention +1, soft negative -2, hard negative -3.

Scored under vendor alias table version 2026-10-05.2. Raw judge labels are the permanent record; the numbers below are derived from them and are regenerated for every run whenever the alias table changes, so the whole series is always scored under one table version. Resolution of raw names: 8,272 by alias or canonical name, 830 by category-scoped alias, 107 from combined answers split into their products, 30 from combined answers counted once for their first product, 3 excluded by rule, 323 unresolved and counted under the raw name.

## Paraphrase stability

Share of categories where a model's first choice set on the direct prompt equals its set on the paraphrase.

| Model | Same | Different | Stability |
|---|---|---|---|
| Claude Haiku 4.5 | 8 | 12 | 40% |
| GPT-5.4 mini | 6 | 14 | 30% |
| Gemini 3.5 Flash | 8 | 12 | 40% |
| Perplexity Sonar | 7 | 13 | 35% |
| Grok 4.1 Fast | 10 | 10 | 50% |
| Mistral Small | 3 | 17 | 15% |
| DeepSeek V4 Flash | 11 | 9 | 55% |
| Llama 4 Maverick | 2 | 14 | 12% |
| Qwen 3.7 Flash | 7 | 13 | 35% |
| Kimi K2 | 6 | 14 | 30% |
| GLM 4.7 FlashX | 4 | 16 | 20% |
| MiniMax M2.5 | 4 | 16 | 20% |
| GPT-6 Luna | 12 | 8 | 60% |
| Muse Glimmer 30B | 8 | 12 | 40% |

A looser measure, whether a direct first choice survives as a first choice or alternative on the paraphrase, is in the appendix.

## Standing by category

First choice share across the direct, paraphrase, budget and scale prompts and all 14 models. The top product's share is published alongside the label: contested means the top share is at or below 40%, and a category just above the line is not meaningfully different from one just below it. Consensus means every model's direct-prompt first choice is the same single product.

| Category | Top product | Top share | First choices | Status |
|---|---|---|---|---|
| ai-visibility-tracking | Otterly | 35% | 54 | contested |
| attribution-mmm | Dreamdata | 21% | 62 | contested |
| b2b-intent-data | Apollo.io | 57% | 61 | clear leader |
| chatbots-and-conversational-ai-for-support | Tidio | 41% | 58 | clear leader |
| conversation-intelligence | Fireflies.ai | 32% | 53 | contested |
| crm | HubSpot CRM | 56% | 50 | clear leader |
| customer-data-platforms | Segment | 29% | 59 | contested |
| customer-support-helpdesk | Freshdesk | 33% | 61 | contested |
| data-warehouse-reverse-etl | Hightouch | 43% | 95 | clear leader |
| digital-sales-rooms | Aligned | 37% | 59 | contested |
| email-marketing | ActiveCampaign | 36% | 47 | contested |
| identity-resolution | FullContact | 17% | 54 | contested |
| marketing-automation | ActiveCampaign | 39% | 49 | contested |
| marketing-cms | WordPress | 36% | 55 | contested |
| partner-relationship-management | Kiflo PRM | 39% | 54 | contested |
| product-analytics | PostHog | 50% | 50 | clear leader |
| sales-engagement | Apollo.io | 53% | 55 | clear leader |
| sales-intelligence-and-contact-data | Apollo.io | 90% | 52 | consensus |
| seo-content-optimization | Surfer SEO | 23% | 69 | contested |
| webinar-virtual-events | Demio | 30% | 57 | contested |

**ai-visibility-tracking**: Otterly 35%, HubSpot AEO Grader 15%, Peec AI 7%, AthenaHQ 6%, Moz AI Visibility 6%

**attribution-mmm**: Dreamdata 21%, Google Analytics 4 16%, HubSpot Marketing Hub 11%, Cometly 8%, Ruler Analytics 8%

**b2b-intent-data**: Apollo.io 57%, Dealfront 13%, RB2B 10%, Saleshandy 5%, Lead Onion 3%

**chatbots-and-conversational-ai-for-support**: Tidio 41%, Intercom Fin AI Agent 14%, tawk.to 5%, Boei 3%, Crisp 3%

**conversation-intelligence**: Fireflies.ai 32%, Avoma 30%, Fathom 21%, Chorus by ZoomInfo 4%, CloudTalk 4%

**crm**: HubSpot CRM 56%, Pipedrive 12%, Zoho CRM 12%, Salesflare 10%, Bigin by Zoho 4%

**customer-data-platforms**: Segment 29%, Klaviyo Data Platform 14%, RudderStack 10%, Brevo 8%, Customer.io 7%

**customer-support-helpdesk**: Freshdesk 33%, Help Scout 30%, Zoho Desk 18%, TeamSupport 10%, Intercom 3%

**data-warehouse-reverse-etl**: Hightouch 43%, BigQuery 35%, Census 13%, RudderStack Reverse ETL 3%, Snowflake 3%

**digital-sales-rooms**: Aligned 37%, Trumpet 22%, Dock 8%, HummingDeck 7%, GetAccept 5%

**email-marketing**: ActiveCampaign 36%, HubSpot Marketing Hub 21%, Brevo 17%, MailerLite 15%, Sender 6%

**identity-resolution**: FullContact 17%, CustomerLabs 1PD Ops 11%, Prospeo 11%, Hightouch Adaptive Identity Resolution 7%, RB2B 7%

**marketing-automation**: ActiveCampaign 39%, HubSpot Marketing Hub 29%, Brevo 27%, MailerLite 4%, Zoho Marketing Automation 2%

**marketing-cms**: WordPress 36%, HubSpot Content Hub 33%, Webflow 24%, Elementor 2%, Ghost 2%

**partner-relationship-management**: Kiflo PRM 39%, PartnerPortal.io 20%, PartnerStack 15%, Channeltivity 6%, Pipedrive 6%

**product-analytics**: PostHog 50%, Mixpanel 32%, June 6%, Amplitude Analytics 4%, Hotjar 4%

**sales-engagement**: Apollo.io 53%, HubSpot Sales Hub 18%, Klenty 7%, Mailshake 5%, Mixmax 5%

**sales-intelligence-and-contact-data**: Apollo.io 90%, Lusha 8%, LeadIQ 2%

**seo-content-optimization**: Surfer SEO 23%, Semrush 19%, Frase 13%, Ubersuggest 13%, SE Ranking 12%

**webinar-virtual-events**: Demio 30%, Livestorm 28%, Zoho Webinar 18%, Zoom Webinars 14%, Airmeet 2%

## Anti-recommendations

Products most often labeled soft or hard negative, with the number of models that did so at least once in the category, and the share of that product's labels in the category that were negative. A high negative share on a product with few labels is a warning; a low share on a product with many labels is salience, not sentiment.

- **ai-visibility-tracking**: Profound (11 models, 4 hard; 17 of 28 labels negative), Ahrefs Brand Radar (6 models, 3 hard; 9 of 22 labels negative), Semrush AI Visibility Toolkit (5 models, 1 hard; 8 of 34 labels negative), AthenaHQ (3 models, 1 hard; 3 of 11 labels negative)
- **attribution-mmm**: Adobe Marketo Measure (9 models, 9 hard; 10 of 10 labels negative), Google Meridian (8 models, 3 hard; 11 of 36 labels negative), Meta Robyn (8 models, 3 hard; 10 of 28 labels negative), HockeyStack (8 models, 2 hard; 8 of 22 labels negative)
- **b2b-intent-data**: 6sense (14 models, 21 hard; 55 of 61 labels negative), Bombora (14 models, 17 hard; 41 of 60 labels negative), Demandbase (13 models, 23 hard; 49 of 53 labels negative), ZoomInfo (12 models, 11 hard; 26 of 40 labels negative)
- **chatbots-and-conversational-ai-for-support**: Intercom Fin AI Agent (13 models, 9 hard; 24 of 52 labels negative), Zendesk AI (10 models, 7 hard; 15 of 36 labels negative), Drift (7 models, 9 hard; 13 of 22 labels negative), MobileMonkey (2 models, 2 hard; 2 of 2 labels negative)
- **conversation-intelligence**: Gong (14 models, 16 hard; 47 of 59 labels negative), Chorus by ZoomInfo (9 models, 11 hard; 26 of 37 labels negative), Clari Copilot (7 models, 2 hard; 7 of 12 labels negative), Aircall (4 models; 4 of 13 labels negative)
- **crm**: Salesforce Sales Cloud (12 models, 13 hard; 21 of 36 labels negative), HubSpot CRM (8 models, 2 hard; 9 of 69 labels negative), Zoho CRM (7 models, 1 hard; 7 of 64 labels negative), Microsoft Dynamics 365 Sales (4 models, 3 hard; 4 of 4 labels negative)
- **customer-data-platforms**: Salesforce Data Cloud (13 models, 17 hard; 27 of 35 labels negative), Adobe Real-Time CDP (10 models, 16 hard; 24 of 26 labels negative), Tealium (10 models, 9 hard; 22 of 29 labels negative), Segment (7 models; 12 of 64 labels negative)
- **customer-support-helpdesk**: Zendesk Support Suite (12 models, 7 hard; 30 of 52 labels negative), Salesforce Service Cloud (11 models, 8 hard; 15 of 15 labels negative), Intercom (8 models, 1 hard; 9 of 40 labels negative), Freshdesk (7 models; 8 of 66 labels negative)
- **data-warehouse-reverse-etl**: Snowflake (12 models, 7 hard; 27 of 69 labels negative), Census (12 models, 5 hard; 19 of 69 labels negative), Hightouch (11 models, 2 hard; 13 of 77 labels negative), Amazon Redshift (8 models, 6 hard; 11 of 31 labels negative)
- **digital-sales-rooms**: Seismic (12 models, 17 hard; 25 of 27 labels negative), Highspot (12 models, 15 hard; 25 of 29 labels negative), DealHub DealRoom (10 models, 2 hard; 12 of 21 labels negative), Showpad (7 models, 7 hard; 9 of 16 labels negative)
- **email-marketing**: Mailchimp (12 models, 8 hard; 23 of 56 labels negative), HubSpot Marketing Hub (9 models, 4 hard; 12 of 50 labels negative), Constant Contact (9 models, 3 hard; 11 of 20 labels negative), ActiveCampaign (6 models, 1 hard; 7 of 47 labels negative)
- **identity-resolution**: LiveRamp Identity Resolution (12 models, 13 hard; 24 of 25 labels negative), Salesforce Data Cloud (10 models, 15 hard; 21 of 29 labels negative), Amperity (8 models, 7 hard; 12 of 13 labels negative), ZoomInfo (8 models, 5 hard; 9 of 12 labels negative)
- **marketing-automation**: Adobe Marketo Engage (12 models, 11 hard; 20 of 22 labels negative), HubSpot Marketing Hub (12 models, 2 hard; 17 of 67 labels negative), Mailchimp (11 models, 1 hard; 15 of 47 labels negative), Salesforce Marketing Cloud (9 models, 6 hard; 10 of 10 labels negative)
- **marketing-cms**: Adobe Experience Manager (11 models, 9 hard; 12 of 12 labels negative), Drupal (10 models, 4 hard; 10 of 13 labels negative), Sitecore Experience Platform (9 models, 8 hard; 10 of 10 labels negative), Contentful (9 models, 1 hard; 10 of 16 labels negative)
- **partner-relationship-management**: Salesforce PRM (12 models, 9 hard; 23 of 34 labels negative), Impartner PRM (11 models, 16 hard; 28 of 38 labels negative), ZINFI Unified Partner Management (10 models, 11 hard; 18 of 24 labels negative), impact.com (10 models, 4 hard; 10 of 20 labels negative)
- **product-analytics**: Amplitude Analytics (12 models, 2 hard; 19 of 63 labels negative), Mixpanel (12 models, 1 hard; 15 of 76 labels negative), Pendo (10 models, 2 hard; 13 of 34 labels negative), Google Analytics 4 (10 models, 1 hard; 13 of 25 labels negative)
- **sales-engagement**: Outreach (14 models, 21 hard; 36 of 41 labels negative), Salesloft (14 models, 19 hard; 39 of 49 labels negative), HubSpot Sales Hub (5 models; 7 of 54 labels negative), Salesforce Sales Engagement (4 models, 3 hard; 4 of 4 labels negative)
- **sales-intelligence-and-contact-data**: ZoomInfo (14 models, 19 hard; 52 of 63 labels negative), 6sense (10 models, 6 hard; 10 of 11 labels negative), Apollo.io (9 models, 1 hard; 9 of 81 labels negative), Cognism (8 models, 5 hard; 16 of 40 labels negative)
- **seo-content-optimization**: Ahrefs (10 models, 2 hard; 15 of 36 labels negative), Clearscope (10 models, 1 hard; 16 of 45 labels negative), Semrush (10 models; 18 of 55 labels negative), MarketMuse (9 models, 2 hard; 11 of 24 labels negative)
- **webinar-virtual-events**: Zoom Webinars (13 models, 5 hard; 25 of 77 labels negative), GoTo Webinar (12 models, 6 hard; 14 of 34 labels negative), WebinarJam (8 models, 6 hard; 14 of 39 labels negative), Microsoft Teams (7 models, 3 hard; 7 of 12 labels negative)

## Leadership and criticism

First-choice share and negative label rate are independent, so every product with at least 10 labels in a category is placed on both axes. Cutoffs: leader at 30% or more of first choices, criticized at 25% or more negative labels. An endorsed leader is recommended and not criticized; a criticized default is recommended while the models list its problems; a criticized challenger is named mostly to be warned against.

| Category | Product | First-choice share | Negative rate | Labels | Quadrant |
|---|---|---|---|---|---|
| ai-visibility-tracking | Otterly | 35% | 0% | 53 | endorsed leader |
| ai-visibility-tracking | HubSpot AEO Grader | 15% | 0% | 32 | accepted challenger |
| ai-visibility-tracking | Peec AI | 7% | 10% | 31 | accepted challenger |
| ai-visibility-tracking | Semrush AI Visibility Toolkit | 6% | 24% | 34 | accepted challenger |
| ai-visibility-tracking | AthenaHQ | 6% | 27% | 11 | criticized challenger |
| ai-visibility-tracking | Rankscale | 2% | 0% | 11 | accepted challenger |
| ai-visibility-tracking | Profound | 2% | 61% | 28 | criticized challenger |
| ai-visibility-tracking | Ahrefs Brand Radar | 0% | 41% | 22 | criticized challenger |
| attribution-mmm | Dreamdata | 21% | 8% | 36 | accepted challenger |
| attribution-mmm | Google Analytics 4 | 16% | 14% | 37 | accepted challenger |
| attribution-mmm | HubSpot Marketing Hub | 11% | 6% | 31 | accepted challenger |
| attribution-mmm | Cometly | 8% | 0% | 26 | accepted challenger |
| attribution-mmm | Ruler Analytics | 8% | 4% | 25 | accepted challenger |
| attribution-mmm | Google Meridian | 3% | 31% | 36 | criticized challenger |
| attribution-mmm | HockeyStack | 3% | 36% | 22 | criticized challenger |
| attribution-mmm | Rockerbox | 3% | 47% | 17 | criticized challenger |
| attribution-mmm | Factors.ai | 2% | 0% | 10 | accepted challenger |
| attribution-mmm | Triple Whale | 2% | 19% | 26 | accepted challenger |
| attribution-mmm | Recast | 2% | 35% | 20 | criticized challenger |
| attribution-mmm | Meta Robyn | 2% | 36% | 28 | criticized challenger |
| attribution-mmm | CallRail | 0% | 0% | 10 | accepted challenger |
| attribution-mmm | Northbeam | 0% | 28% | 29 | criticized challenger |
| attribution-mmm | Measured | 0% | 48% | 21 | criticized challenger |
| attribution-mmm | Adobe Marketo Measure | 0% | 100% | 10 | criticized challenger |
| b2b-intent-data | Apollo.io | 57% | 2% | 65 | endorsed leader |
| b2b-intent-data | Dealfront | 13% | 2% | 65 | accepted challenger |
| b2b-intent-data | RB2B | 10% | 0% | 28 | accepted challenger |
| b2b-intent-data | Saleshandy | 5% | 0% | 18 | accepted challenger |
| b2b-intent-data | Warmly | 3% | 0% | 15 | accepted challenger |
| b2b-intent-data | Lead Onion | 3% | 4% | 25 | accepted challenger |
| b2b-intent-data | Lusha | 2% | 0% | 16 | accepted challenger |
| b2b-intent-data | G2 Buyer Intent | 2% | 12% | 32 | accepted challenger |
| b2b-intent-data | Cognism | 2% | 23% | 13 | accepted challenger |
| b2b-intent-data | Bombora | 2% | 68% | 60 | criticized challenger |
| b2b-intent-data | ZoomInfo | 0% | 65% | 40 | criticized challenger |
| b2b-intent-data | 6sense | 0% | 90% | 61 | criticized challenger |
| b2b-intent-data | Demandbase | 0% | 92% | 53 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Tidio | 41% | 4% | 56 | endorsed leader |
| chatbots-and-conversational-ai-for-support | Intercom Fin AI Agent | 14% | 46% | 52 | criticized challenger |
| chatbots-and-conversational-ai-for-support | tawk.to | 5% | 0% | 10 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Crisp | 3% | 0% | 19 | accepted challenger |
| chatbots-and-conversational-ai-for-support | LiveAgent | 3% | 0% | 12 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Zendesk AI | 3% | 42% | 36 | criticized challenger |
| chatbots-and-conversational-ai-for-support | Drift | 3% | 59% | 22 | criticized challenger |
| chatbots-and-conversational-ai-for-support | HubSpot Service Hub | 2% | 9% | 11 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Freshdesk | 2% | 10% | 10 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Freshchat | 0% | 0% | 15 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Chatbase | 0% | 6% | 18 | accepted challenger |
| chatbots-and-conversational-ai-for-support | Botpress | 0% | 10% | 10 | accepted challenger |
| conversation-intelligence | Fireflies.ai | 32% | 5% | 63 | endorsed leader |
| conversation-intelligence | Avoma | 30% | 6% | 48 | endorsed leader |
| conversation-intelligence | Fathom | 21% | 6% | 53 | accepted challenger |
| conversation-intelligence | CloudTalk | 4% | 0% | 12 | accepted challenger |
| conversation-intelligence | Chorus by ZoomInfo | 4% | 70% | 37 | criticized challenger |
| conversation-intelligence | Otter.ai | 2% | 19% | 21 | accepted challenger |
| conversation-intelligence | Gong | 2% | 80% | 59 | criticized challenger |
| conversation-intelligence | tl;dv | 0% | 0% | 11 | accepted challenger |
| conversation-intelligence | JustCall | 0% | 10% | 10 | accepted challenger |
| conversation-intelligence | Jiminny | 0% | 10% | 10 | accepted challenger |
| conversation-intelligence | Dialpad | 0% | 12% | 17 | accepted challenger |
| conversation-intelligence | Aircall | 0% | 31% | 13 | criticized challenger |
| conversation-intelligence | Clari Copilot | 0% | 58% | 12 | criticized challenger |
| crm | HubSpot CRM | 56% | 13% | 69 | endorsed leader |
| crm | Pipedrive | 12% | 3% | 62 | accepted challenger |
| crm | Zoho CRM | 12% | 11% | 64 | accepted challenger |
| crm | Salesflare | 10% | 0% | 15 | accepted challenger |
| crm | Bigin by Zoho | 4% | 4% | 24 | accepted challenger |
| crm | Less Annoying CRM | 2% | 0% | 26 | accepted challenger |
| crm | Close | 0% | 0% | 13 | accepted challenger |
| crm | Freshsales | 0% | 7% | 29 | accepted challenger |
| crm | Salesforce Sales Cloud | 0% | 58% | 36 | criticized challenger |
| customer-data-platforms | Segment | 29% | 19% | 64 | accepted challenger |
| customer-data-platforms | Klaviyo Data Platform | 14% | 3% | 29 | accepted challenger |
| customer-data-platforms | RudderStack | 10% | 0% | 36 | accepted challenger |
| customer-data-platforms | Brevo | 8% | 0% | 23 | accepted challenger |
| customer-data-platforms | Customer.io | 7% | 0% | 17 | accepted challenger |
| customer-data-platforms | HubSpot | 5% | 4% | 23 | accepted challenger |
| customer-data-platforms | Hightouch | 3% | 6% | 31 | accepted challenger |
| customer-data-platforms | Bloomreach | 2% | 27% | 22 | criticized challenger |
| customer-data-platforms | mParticle | 0% | 47% | 15 | criticized challenger |
| customer-data-platforms | Tealium | 0% | 76% | 29 | criticized challenger |
| customer-data-platforms | Salesforce Data Cloud | 0% | 77% | 35 | criticized challenger |
| customer-data-platforms | Adobe Real-Time CDP | 0% | 92% | 26 | criticized challenger |
| customer-support-helpdesk | Freshdesk | 33% | 12% | 66 | endorsed leader |
| customer-support-helpdesk | Help Scout | 30% | 5% | 66 | accepted challenger |
| customer-support-helpdesk | Zoho Desk | 18% | 4% | 52 | accepted challenger |
| customer-support-helpdesk | TeamSupport | 10% | 0% | 15 | accepted challenger |
| customer-support-helpdesk | Intercom | 3% | 22% | 40 | accepted challenger |
| customer-support-helpdesk | Front | 2% | 6% | 16 | accepted challenger |
| customer-support-helpdesk | Zendesk Support Suite | 2% | 58% | 52 | criticized challenger |
| customer-support-helpdesk | Gorgias | 0% | 0% | 12 | accepted challenger |
| customer-support-helpdesk | HubSpot Service Hub | 0% | 6% | 34 | accepted challenger |
| customer-support-helpdesk | Tidio | 0% | 7% | 14 | accepted challenger |
| customer-support-helpdesk | Salesforce Service Cloud | 0% | 100% | 15 | criticized challenger |
| data-warehouse-reverse-etl | Hightouch | 43% | 17% | 77 | endorsed leader |
| data-warehouse-reverse-etl | BigQuery | 35% | 5% | 75 | endorsed leader |
| data-warehouse-reverse-etl | Census | 13% | 28% | 69 | criticized challenger |
| data-warehouse-reverse-etl | RudderStack Reverse ETL | 3% | 11% | 35 | accepted challenger |
| data-warehouse-reverse-etl | Snowflake | 3% | 39% | 69 | criticized challenger |
| data-warehouse-reverse-etl | Airbyte | 1% | 5% | 44 | accepted challenger |
| data-warehouse-reverse-etl | PostgreSQL | 0% | 0% | 18 | accepted challenger |
| data-warehouse-reverse-etl | Polytomic | 0% | 0% | 15 | accepted challenger |
| data-warehouse-reverse-etl | dbt | 0% | 14% | 35 | accepted challenger |
| data-warehouse-reverse-etl | Fivetran | 0% | 23% | 44 | accepted challenger |
| data-warehouse-reverse-etl | Amazon Redshift | 0% | 35% | 31 | criticized challenger |
| data-warehouse-reverse-etl | Databricks SQL Warehouse | 0% | 46% | 13 | criticized challenger |
| data-warehouse-reverse-etl | Segment | 0% | 46% | 13 | criticized challenger |
| digital-sales-rooms | Aligned | 37% | 5% | 61 | endorsed leader |
| digital-sales-rooms | Trumpet | 22% | 7% | 59 | accepted challenger |
| digital-sales-rooms | Dock | 8% | 17% | 46 | accepted challenger |
| digital-sales-rooms | HummingDeck | 7% | 4% | 26 | accepted challenger |
| digital-sales-rooms | GetAccept | 5% | 14% | 44 | accepted challenger |
| digital-sales-rooms | Flowla | 3% | 0% | 43 | accepted challenger |
| digital-sales-rooms | Showpad | 3% | 56% | 16 | criticized challenger |
| digital-sales-rooms | DealHub DealRoom | 0% | 57% | 21 | criticized challenger |
| digital-sales-rooms | MindTickle | 0% | 70% | 10 | criticized challenger |
| digital-sales-rooms | Accord | 0% | 70% | 10 | criticized challenger |
| digital-sales-rooms | Highspot | 0% | 86% | 29 | criticized challenger |
| digital-sales-rooms | Seismic | 0% | 93% | 27 | criticized challenger |
| email-marketing | ActiveCampaign | 36% | 15% | 47 | endorsed leader |
| email-marketing | HubSpot Marketing Hub | 21% | 24% | 50 | accepted challenger |
| email-marketing | Brevo | 17% | 2% | 62 | accepted challenger |
| email-marketing | MailerLite | 15% | 2% | 48 | accepted challenger |
| email-marketing | Sender | 6% | 0% | 15 | accepted challenger |
| email-marketing | Moosend | 2% | 10% | 10 | accepted challenger |
| email-marketing | Mailchimp | 2% | 41% | 56 | criticized challenger |
| email-marketing | Zoho Campaigns | 0% | 10% | 10 | accepted challenger |
| email-marketing | Kit | 0% | 14% | 14 | accepted challenger |
| email-marketing | Klaviyo | 0% | 19% | 21 | accepted challenger |
| email-marketing | Constant Contact | 0% | 55% | 20 | criticized challenger |
| identity-resolution | FullContact | 17% | 8% | 25 | accepted challenger |
| identity-resolution | Prospeo | 11% | 0% | 20 | accepted challenger |
| identity-resolution | CustomerLabs 1PD Ops | 11% | 0% | 16 | accepted challenger |
| identity-resolution | Hightouch Adaptive Identity Resolution | 7% | 6% | 36 | accepted challenger |
| identity-resolution | Dealfront | 6% | 13% | 15 | accepted challenger |
| identity-resolution | HubSpot Breeze Intelligence | 6% | 33% | 21 | criticized challenger |
| identity-resolution | Twilio Segment Unify | 4% | 23% | 26 | accepted challenger |
| identity-resolution | Oppora | 0% | 0% | 10 | accepted challenger |
| identity-resolution | Salesforce Data Cloud | 0% | 72% | 29 | criticized challenger |
| identity-resolution | ZoomInfo | 0% | 75% | 12 | criticized challenger |
| identity-resolution | Amperity | 0% | 92% | 13 | criticized challenger |
| identity-resolution | LiveRamp Identity Resolution | 0% | 96% | 25 | criticized challenger |
| marketing-automation | ActiveCampaign | 39% | 3% | 70 | endorsed leader |
| marketing-automation | HubSpot Marketing Hub | 29% | 25% | 67 | criticized challenger |
| marketing-automation | Brevo | 27% | 4% | 53 | accepted challenger |
| marketing-automation | MailerLite | 4% | 10% | 10 | accepted challenger |
| marketing-automation | Zoho Marketing Automation | 2% | 0% | 11 | accepted challenger |
| marketing-automation | GetResponse | 0% | 0% | 11 | accepted challenger |
| marketing-automation | Omnisend | 0% | 0% | 16 | accepted challenger |
| marketing-automation | Klaviyo | 0% | 14% | 21 | accepted challenger |
| marketing-automation | Mailchimp | 0% | 32% | 47 | criticized challenger |
| marketing-automation | Keap | 0% | 42% | 12 | criticized challenger |
| marketing-automation | Adobe Marketo Engage | 0% | 91% | 22 | criticized challenger |
| marketing-automation | Salesforce Marketing Cloud | 0% | 100% | 10 | criticized challenger |
| marketing-cms | WordPress | 36% | 8% | 77 | endorsed leader |
| marketing-cms | HubSpot Content Hub | 33% | 10% | 58 | endorsed leader |
| marketing-cms | Webflow | 24% | 5% | 63 | accepted challenger |
| marketing-cms | Squarespace | 2% | 29% | 31 | criticized challenger |
| marketing-cms | Wix | 2% | 33% | 36 | criticized challenger |
| marketing-cms | Shopify | 0% | 18% | 11 | accepted challenger |
| marketing-cms | Contentful | 0% | 62% | 16 | criticized challenger |
| marketing-cms | Drupal | 0% | 77% | 13 | criticized challenger |
| marketing-cms | Sanity | 0% | 82% | 11 | criticized challenger |
| marketing-cms | Sitecore Experience Platform | 0% | 100% | 10 | criticized challenger |
| marketing-cms | Adobe Experience Manager | 0% | 100% | 12 | criticized challenger |
| partner-relationship-management | Kiflo PRM | 39% | 4% | 52 | endorsed leader |
| partner-relationship-management | PartnerPortal.io | 20% | 0% | 33 | accepted challenger |
| partner-relationship-management | PartnerStack | 15% | 19% | 58 | accepted challenger |
| partner-relationship-management | Channeltivity | 6% | 21% | 28 | accepted challenger |
| partner-relationship-management | Pipedrive | 6% | 28% | 18 | criticized challenger |
| partner-relationship-management | Channelscaler | 2% | 29% | 17 | criticized challenger |
| partner-relationship-management | Salesforce PRM | 2% | 68% | 34 | criticized challenger |
| partner-relationship-management | ZINFI Unified Partner Management | 2% | 75% | 24 | criticized challenger |
| partner-relationship-management | Introw | 0% | 8% | 12 | accepted challenger |
| partner-relationship-management | impact.com | 0% | 50% | 20 | criticized challenger |
| partner-relationship-management | Impartner PRM | 0% | 74% | 38 | criticized challenger |
| product-analytics | PostHog | 50% | 3% | 68 | endorsed leader |
| product-analytics | Mixpanel | 32% | 20% | 76 | endorsed leader |
| product-analytics | June | 6% | 25% | 16 | criticized challenger |
| product-analytics | Hotjar | 4% | 9% | 23 | accepted challenger |
| product-analytics | Amplitude Analytics | 4% | 30% | 63 | criticized challenger |
| product-analytics | Heap | 2% | 27% | 41 | criticized challenger |
| product-analytics | Pendo | 0% | 38% | 34 | criticized challenger |
| product-analytics | Google Analytics 4 | 0% | 52% | 25 | criticized challenger |
| product-analytics | Fullstory | 0% | 58% | 12 | criticized challenger |
| sales-engagement | Apollo.io | 53% | 6% | 64 | endorsed leader |
| sales-engagement | HubSpot Sales Hub | 18% | 13% | 54 | accepted challenger |
| sales-engagement | Klenty | 7% | 6% | 34 | accepted challenger |
| sales-engagement | Mixmax | 5% | 0% | 32 | accepted challenger |
| sales-engagement | Mailshake | 5% | 0% | 23 | accepted challenger |
| sales-engagement | Instantly | 4% | 9% | 23 | accepted challenger |
| sales-engagement | Yesware | 2% | 0% | 14 | accepted challenger |
| sales-engagement | Smartlead | 0% | 0% | 15 | accepted challenger |
| sales-engagement | Reply.io | 0% | 15% | 26 | accepted challenger |
| sales-engagement | Lemlist | 0% | 17% | 23 | accepted challenger |
| sales-engagement | Salesloft | 0% | 80% | 49 | criticized challenger |
| sales-engagement | Outreach | 0% | 88% | 41 | criticized challenger |
| sales-intelligence-and-contact-data | Apollo.io | 90% | 11% | 81 | endorsed leader |
| sales-intelligence-and-contact-data | Lusha | 8% | 10% | 58 | accepted challenger |
| sales-intelligence-and-contact-data | LeadIQ | 2% | 9% | 11 | accepted challenger |
| sales-intelligence-and-contact-data | UpLead | 0% | 7% | 29 | accepted challenger |
| sales-intelligence-and-contact-data | Hunter | 0% | 10% | 21 | accepted challenger |
| sales-intelligence-and-contact-data | HubSpot Breeze Intelligence | 0% | 21% | 14 | accepted challenger |
| sales-intelligence-and-contact-data | LinkedIn Sales Navigator | 0% | 31% | 13 | criticized challenger |
| sales-intelligence-and-contact-data | Cognism | 0% | 40% | 40 | criticized challenger |
| sales-intelligence-and-contact-data | Seamless.AI | 0% | 67% | 12 | criticized challenger |
| sales-intelligence-and-contact-data | ZoomInfo | 0% | 83% | 63 | criticized challenger |
| sales-intelligence-and-contact-data | 6sense | 0% | 91% | 11 | criticized challenger |
| seo-content-optimization | Surfer SEO | 23% | 17% | 59 | accepted challenger |
| seo-content-optimization | Semrush | 19% | 33% | 55 | criticized challenger |
| seo-content-optimization | Frase | 13% | 4% | 45 | accepted challenger |
| seo-content-optimization | Ubersuggest | 13% | 6% | 35 | accepted challenger |
| seo-content-optimization | SE Ranking | 12% | 3% | 35 | accepted challenger |
| seo-content-optimization | NeuronWriter | 7% | 0% | 24 | accepted challenger |
| seo-content-optimization | Clearscope | 3% | 36% | 45 | criticized challenger |
| seo-content-optimization | Ahrefs | 3% | 42% | 36 | criticized challenger |
| seo-content-optimization | Google Search Console | 1% | 0% | 23 | accepted challenger |
| seo-content-optimization | Yoast SEO | 1% | 10% | 10 | accepted challenger |
| seo-content-optimization | Moz | 0% | 13% | 15 | accepted challenger |
| seo-content-optimization | MarketMuse | 0% | 46% | 24 | criticized challenger |
| webinar-virtual-events | Demio | 30% | 11% | 61 | accepted challenger |
| webinar-virtual-events | Livestorm | 28% | 3% | 63 | accepted challenger |
| webinar-virtual-events | Zoho Webinar | 18% | 5% | 19 | accepted challenger |
| webinar-virtual-events | Zoom Webinars | 14% | 32% | 77 | criticized challenger |
| webinar-virtual-events | Airmeet | 2% | 8% | 12 | accepted challenger |
| webinar-virtual-events | Microsoft Teams | 2% | 58% | 12 | criticized challenger |
| webinar-virtual-events | ClickMeeting | 0% | 8% | 13 | accepted challenger |
| webinar-virtual-events | EasyWebinar | 0% | 10% | 10 | accepted challenger |
| webinar-virtual-events | WebinarNinja | 0% | 14% | 14 | accepted challenger |
| webinar-virtual-events | WebinarGeek | 0% | 33% | 12 | criticized challenger |
| webinar-virtual-events | WebinarJam | 0% | 36% | 39 | criticized challenger |
| webinar-virtual-events | GoTo Webinar | 0% | 41% | 34 | criticized challenger |
| webinar-virtual-events | ON24 | 0% | 58% | 12 | criticized challenger |

## Treatment of lab-affiliated products by model

Self-preference is only measurable with a control group: how the lab's own model treats its products compared with how every other model treats the same products. Anthropic, OpenAI have no products in the covered categories with enough labels to measure, so nothing is claimed about them.

**Google products** (14 products, 238 labels). Cells are positive/negative/all labels.

| Product | Claude Haiku 4.5 | GPT-5.4 mini | Gemini 3.5 Flash | Perplexity Sonar | Grok 4.1 Fast | Mistral Small | DeepSeek V4 Flash | Llama 4 Maverick | Qwen 3.7 Flash | Kimi K2 | GLM 4.7 FlashX | MiniMax M2.5 | GPT-6 Luna | Muse Glimmer 30B |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| BigQuery | 4/0/4 | 5/0/5 | 6/0/6 | 6/0/6 | 6/0/6 | 5/1/6 | 5/0/5 | 2/0/2 | 6/1/7 | 6/0/6 | 6/0/6 | 5/0/5 | 5/1/6 | 5/1/6 |
| Google Analytics 4 | 3/1/4 |  | 2/3/5 | 5/2/7 | 7/3/10 | 5/1/6 | 5/2/7 | 0/1/1 | 1/2/3 | 6/2/8 | 5/0/5 | 4/0/4 | 1/1/2 | 6/0/6 |
| Google Meridian | 0/1/1 |  | 1/1/2 |  | 6/0/6 | 2/0/2 | 1/2/3 | 0/1/1 | 0/1/1 | 2/3/5 | 4/0/4 | 1/1/2 | 4/1/5 | 4/0/4 |
| Google Search Console |  |  | 3/0/3 | 2/0/2 | 3/0/3 |  | 2/0/2 |  | 2/0/2 | 3/0/3 | 2/0/2 | 3/0/3 | 2/0/2 | 1/0/1 |
| Google Keyword Planner |  |  | 1/0/1 |  |  |  | 2/0/2 |  |  | 1/0/1 | 2/0/2 | 1/0/1 |  |  |
| Looker Studio |  | 1/0/1 | 1/0/1 |  |  |  | 1/0/1 |  | 1/0/1 | 1/0/1 | 1/0/1 | 1/0/1 |  |  |
| Looker | 0/1/1 | 2/0/2 |  |  | 0/1/1 |  | 0/1/1 |  |  |  |  |  |  |  |
| YouTube Live |  |  | 1/0/1 |  |  |  |  |  | 0/1/1 |  | 1/1/2 |  |  |  |
| Google Business Profile |  |  |  | 1/0/1 |  |  | 1/0/1 |  |  |  |  |  |  | 1/0/1 |
| Google Meet |  |  | 1/0/1 |  |  |  |  |  |  |  | 1/0/1 | 1/0/1 |  |  |
| Google Alerts |  |  |  |  | 2/0/2 |  |  |  |  |  | 1/0/1 |  |  |  |
| Google PageSpeed Insights |  |  |  |  |  |  |  |  |  |  |  | 1/0/1 |  |  |
| Google Trends |  |  |  |  |  |  |  |  | 1/0/1 |  |  |  |  |  |
| Google Ads Data Hub |  |  |  |  |  | 1/0/1 |  |  |  |  |  |  |  |  |

Mean label weight on Google products: Gemini 3.5 Flash +1.35 over 20 labels; the other 13 models +1.51 over 218 labels. Weights run from +3 (first choice) to -3 (hard negative). A gap under about half a point on this few labels is not a finding.

## Discontinued products recommended

Positive labels on products the catalog marks discontinued. A model offering a shut-down product is a retrieval failure worth naming.

- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Claude Haiku 4.5 on the budget prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by Muse Glimmer 30B on the comparative prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled mention by MiniMax M2.5 on the budget prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Mistral Small on the paraphrase prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Mistral Small on the scale prompt in data-warehouse-reverse-etl
- Grouparoo (Open source reverse ETL, shut down 2023.) labeled alternative by Grok 4.1 Fast on the negative prompt in data-warehouse-reverse-etl

## Normalization

Unresolved, 323 labels counted under the raw name, for human review:

BIGDBM in identity-resolution (5), CustomerLabs 1PD Ops Platform in identity-resolution (3), Expandi in sales-engagement (3), Hall AI in ai-visibility-tracking (3), Statamic in marketing-cms (3), StreamYard On-Air in webinar-virtual-events (3), Tidio with Lyro AI in chatbots-and-conversational-ai-for-support (3), BDEX in identity-resolution (2), Brevo Marketing Platform in customer-data-platforms (2), Delivr in identity-resolution (2), DelveAnt in b2b-intent-data (2), Neon in data-warehouse-reverse-etl (2), Proof Analytics in attribution-mmm (2), Run The World in webinar-virtual-events (2), Sidekick by Leadspace in sales-intelligence-and-contact-data (2), TYPO3 in marketing-cms (2), Zoho in customer-data-platforms (2), emlen in digital-sales-rooms (2), 10Web in marketing-cms (1), AI Search Grader in ai-visibility-tracking (1), Act! CRM in crm (1), AgileCRM in marketing-automation (1), Ahrefs Free Webmaster Tools in seo-content-optimization (1), Ahrefs' Brand Radar in ai-visibility-tracking (1), Algolia Answers in ai-visibility-tracking (1), All in One SEO (AIOSEO) in seo-content-optimization (1), Alli AI in seo-content-optimization (1), Amplitude's free AI visibility tool in ai-visibility-tracking (1), AnswerDotAI in ai-visibility-tracking (1), Astera.io in data-warehouse-reverse-etl (1), Astrada (formerly Bloomreach) in data-warehouse-reverse-etl (1), Attractgroup in marketing-cms (1), Attribution.com in product-analytics (1), Attrifast in attribution-mmm (1), AutoMM in attribution-mmm (1), Bigin CRM in crm (1), BirdeyeAI Search in ai-visibility-tracking (1), BlueConic SMB tier in customer-data-platforms (1), Bluehost in marketing-cms (1), Botmother in chatbots-and-conversational-ai-for-support (1), Botsquad in chatbots-and-conversational-ai-for-support (1), Brand24 with Chatbeat in ai-visibility-tracking (1), Brevo's CDP in customer-data-platforms (1), Built-in Zoom/Teams Recorders in conversation-intelligence (1), Buska in b2b-intent-data (1), ButterCMS in marketing-cms (1), CatchIntent in b2b-intent-data (1), Cayzu in customer-support-helpdesk (1), Channelfactory in partner-relationship-management (1), Chatloom in chatbots-and-conversational-ai-for-support (1), Chatra in customer-support-helpdesk (1), Chaty in chatbots-and-conversational-ai-for-support (1), CirrusInsight in conversation-intelligence (1), Close.io in crm (1), Cognizo | Answer Engine Insights in ai-visibility-tracking (1), Concrete CMS in marketing-cms (1), ConduLoop in partner-relationship-management (1), Content Raptor in seo-content-optimization (1), ContentMonk in ai-visibility-tracking (1), Contentsquare Conversation Intelligence in conversation-intelligence (1), Countly Community in product-analytics (1), Coupler.io in data-warehouse-reverse-etl (1), Customerly in chatbots-and-conversational-ai-for-support (1), Data Ladder's DataMatch Enterprise in identity-resolution (1), DataChannel in data-warehouse-reverse-etl (1), DataSource360 in sales-intelligence-and-contact-data (1), Datafy in attribution-mmm (1), Datorama in attribution-mmm (1), Datorama (Salesforce) in attribution-mmm (1), Dedupe.io in identity-resolution (1), Dialogflow ES in chatbots-and-conversational-ai-for-support (1), Digital Samba in webinar-virtual-events (1), Dock.us in digital-sales-rooms (1), DocuSign Agreement Cloud in digital-sales-rooms (1), DreamHost in marketing-cms (1), Drupal CMS in marketing-cms (1), Dun & Bradstreet Data Cloud in identity-resolution (1), D·engage in customer-data-platforms (1), Ektron in marketing-cms (1), ElephantSQL in data-warehouse-reverse-etl (1), Elfsight AI Visibility Tools in ai-visibility-tracking (1), Elfsight’s Budget-First Guide Tools in ai-visibility-tracking (1), Elioplus PRM in partner-relationship-management (1), Equifax B2bConnect in identity-resolution (1), Evenbound in partner-relationship-management (1), EventsPro (EventsAir) in webinar-virtual-events (1), Evoq Content in marketing-cms (1), Excipio's Identity Resolution engine in identity-resolution (1), Facebook Live in webinar-virtual-events (1), Fathom AI in conversation-intelligence (1), FeedBlitz in email-marketing (1), Flow XO in chatbots-and-conversational-ai-for-support (1), Flowlu in partner-relationship-management (1), Fluent Support in customer-support-helpdesk (1), Freshdesk Messaging in chatbots-and-conversational-ai-for-support (1), Freshsales Suite in crm (1), FullContact Resolve in identity-resolution (1), Funnels.io in product-analytics (1), G2 Insights in b2b-intent-data (1), GA Connector in attribution-mmm (1), GEOflux in ai-visibility-tracking (1), Gather.town in webinar-virtual-events (1), Getresponse Native in email-marketing (1), GitHub Actions in data-warehouse-reverse-etl (1), Gmelius in customer-support-helpdesk (1), Google
s Meridian in attribution-mmm (1), Google Enterprise Search in ai-visibility-tracking (1), Google Meet's Gemini notes in conversation-intelligence (1), Google Sheets with Supermetrics in data-warehouse-reverse-etl (1), Google Transfer Service in data-warehouse-reverse-etl (1), Google tools like Search Console and Analytics in seo-content-optimization (1), Google's LightweightMMM in attribution-mmm (1), Google's free Data Studio tool in data-warehouse-reverse-etl (1), Grow.com in data-warehouse-reverse-etl (1), Growbots in sales-intelligence-and-contact-data (1), Gumshoe in ai-visibility-tracking (1), Haystack in ai-visibility-tracking (1), Headless CMS + custom frontend in marketing-cms (1), Heeet in attribution-mmm (1), Help Scout AI in chatbots-and-conversational-ai-for-support (1), Help Scout with AI Answers in chatbots-and-conversational-ai-for-support (1), HelpDeskZ in customer-support-helpdesk (1), HubSpot "Contrast" in webinar-virtual-events (1), HubSpot AEO Sensor in ai-visibility-tracking (1), HubSpot AEO Tool in ai-visibility-tracking (1), HubSpot Apps in partner-relationship-management (1), HubSpot Free CMS Tools in marketing-cms (1), HubSpot Partner Portal in partner-relationship-management (1), HubSpot Sales in sales-engagement (1), HubSpot Sales Hub with Conversation Intelligence in conversation-intelligence (1), HubSpot Service Hub with Breeze AI in chatbots-and-conversational-ai-for-support (1), HubSpot"s Customer Agent in chatbots-and-conversational-ai-for-support (1), HubSpot's Buyer Intent in b2b-intent-data (1), HubSpot's CMS Hub in marketing-cms (1), HubSpot's built-in Data Enrichment in identity-resolution (1), HubSpot's native Conversation Intelligence in conversation-intelligence (1), HubSpot's native attribution in attribution-mmm (1), HubSpot-based Solutions in partner-relationship-management (1), HubSpot’s AEO Grader in ai-visibility-tracking (1), Humantic AI in conversation-intelligence (1), Hygh in attribution-mmm (1), Imperson in chatbots-and-conversational-ai-for-support (1), Improvado-linked stack in attribution-mmm (1), IndexPilot in ai-visibility-tracking (1), Indexly AI in ai-visibility-tracking (1), Infrasity in ai-visibility-tracking (1), Introw.io in partner-relationship-management (1), Jitsi in webinar-virtual-events (1), Join.me in webinar-virtual-events (1), Joomla! in marketing-cms (1), Jumio in identity-resolution (1), Kainos in partner-relationship-management (1), Launchdeck / Digital Sales Room in digital-sales-rooms (1), Launchdeck Digital Sales Room in digital-sales-rooms (1), Lead Source in attribution-mmm (1), LeadJourney-style warehouse + attribution solution in data-warehouse-reverse-etl (1), Leadspace Sidekick in identity-resolution (1), Lightweight MMP (`lightweight_mmm`) in attribution-mmm (1), MMM by Google in attribution-mmm (1), MSIGHTS in attribution-mmm (1), Mailsai in email-marketing (1), Mainstreethost in seo-content-optimization (1), Managed PostgreSQL in data-warehouse-reverse-etl (1), MarkTag in attribution-mmm (1), Marketo Pages in marketing-cms (1), Matillion MCP in data-warehouse-reverse-etl (1), Matomo Cloud in product-analytics (1), Maximizer in crm (1), Melissa Data's Identity Matching Service in identity-resolution (1), Mendable in chatbots-and-conversational-ai-for-support (1), MessageGear in data-warehouse-reverse-etl (1), Meta
s Robyn in attribution-mmm (1), Microsoft Clarity's in ai-visibility-tracking (1), Microsoft Keyword Planner in seo-content-optimization (1), Milkshake in sales-engagement (1), NetSuite PRM in partner-relationship-management (1), Network Solutions SEO Tools in seo-content-optimization (1), Nielsen Marketing Attribution in attribution-mmm (1), Nielsen VIQ in attribution-mmm (1), OWOX BI in attribution-mmm (1), Obsurfable's in ai-visibility-tracking (1), OmniSEO in ai-visibility-tracking (1), On-Premise Warehouses (Teradata, etc.) in data-warehouse-reverse-etl (1), OneCount in identity-resolution (1), Onerep in sales-intelligence-and-contact-data (1), Onfire in b2b-intent-data (1), Onfire.ai in b2b-intent-data (1), Open-source WordPress.org in marketing-cms (1), OpenAI in chatbots-and-conversational-ai-for-support (1), Oracle CD / Oracle CX in customer-data-platforms (1), Oracle Customer Experience Cloud in identity-resolution (1), Origami.chat in sales-intelligence-and-contact-data (1), OscarChat in chatbots-and-conversational-ai-for-support (1), PandaDoc Rooms in digital-sales-rooms (1), Partner Deals Portal in partner-relationship-management (1), PartnerFleet in partner-relationship-management (1), Partnered in partner-relationship-management (1), Pega Customer Decision Hub in customer-data-platforms (1), Peony Data Room in digital-sales-rooms (1), PeoplePerHour in seo-content-optimization (1), PostHog Cloud in product-analytics (1), Praxis Data in data-warehouse-reverse-etl (1), ProProfs Help Desk in customer-support-helpdesk (1), PromoMIX in attribution-mmm (1), Prospoe in identity-resolution (1), Public Data Check in sales-intelligence-and-contact-data (1), QuickMail in sales-engagement (1), RELAYTO AI in digital-sales-rooms (1), RabbitSEO in ai-visibility-tracking (1), ReachLLM in ai-visibility-tracking (1), Recapped.io in digital-sales-rooms (1), Redpoint Geo in customer-data-platforms (1), Redpoint Identity Studio / Redpoint Data Management in identity-resolution (1), Replit in seo-content-optimization (1), ResellerClub in partner-relationship-management (1), RoboBDR in chatbots-and-conversational-ai-for-support (1), Rock in attribution-mmm (1), Rockset in attribution-mmm (1), SAP in product-analytics (1), SAP PRM in partner-relationship-management (1), SEO SpyGlass in seo-content-optimization (1), SEOBoost in seo-content-optimization (1), SEOSpace in seo-content-optimization (1), SalesCloser.ai in sales-engagement (1), SalesHive in sales-engagement (1), Salesforce AppExchange in partner-relationship-management (1), Salesforce Einstein GPT in chatbots-and-conversational-ai-for-support (1), Salesforce Enterprise Edition in crm (1), Salesforce Free CRM in crm (1), Salesforce MDM in attribution-mmm (1), Salesforce Marketing Cloud Account Engagement, formerly Pardot in marketing-automation (1), Salesforce Marketing Cloud Growth or Advanced in marketing-automation (1), Salesforce Partner Portal in partner-relationship-management (1), Salesfully in sales-intelligence-and-contact-data (1), Salesroom in digital-sales-rooms (1), Scalekit in identity-resolution (1), Segment's Reverse ETL in data-warehouse-reverse-etl (1), SegmentsStream in attribution-mmm (1), Self-Hosted PostHog in product-analytics (1), Selling.com in sales-intelligence-and-contact-data (1), Semrush AI Search Visibility Checker in ai-visibility-tracking (1), Semrush AI Visibility Base in ai-visibility-tracking (1), Semrush's AI SEO Toolkit in ai-visibility-tracking (1), Shopify Analytics in attribution-mmm (1), SimplyRank / Otterly.AI in ai-visibility-tracking (1), Sitejabber Business Suite in seo-content-optimization (1), Slack AI in ai-visibility-tracking (1), Slackbot in chatbots-and-conversational-ai-for-support (1), SmartSearch in identity-resolution (1), Snowflake Marketplace in identity-resolution (1), Source in attribution-mmm (1), Squark in data-warehouse-reverse-etl (1), StackOverflow for Teams in ai-visibility-tracking (1), Strikingly in marketing-cms (1), Stripe Revenue Attribution in attribution-mmm (1), Surfer AI Tracker in ai-visibility-tracking (1), Sybill.ai in conversation-intelligence (1), Tactiq in conversation-intelligence (1), Talla in conversation-intelligence (1), Tealium's full CDP in customer-data-platforms (1), The Data Central in sales-intelligence-and-contact-data (1), The Hoth in seo-content-optimization (1), Thena in customer-support-helpdesk (1), Triple Whale with Compass in attribution-mmm (1), TrueProfit in attribution-mmm (1), Twilio Segment's CDP plans in customer-data-platforms (1), Upstack Data in identity-resolution (1), Usedesk in customer-support-helpdesk (1), VARONIX in partner-relationship-management (1), Vantara in partner-relationship-management (1), Vimeo Events in webinar-virtual-events (1), VisiLead in b2b-intent-data (1), VisitorMatch in identity-resolution (1), Weaviate in ai-visibility-tracking (1), WordPress with managed hosting in marketing-cms (1), WordPress.com free plan in marketing-cms (1), Xata in data-warehouse-reverse-etl (1), YetiForce in crm (1), Zia AI (Zoho) in conversation-intelligence (1), Zingg's open-source version in identity-resolution (1), Zingg.ai in identity-resolution (1), Zip Tie in ai-visibility-tracking (1), Zoho Desk Express in customer-support-helpdesk (1), Zoho Desk free edition in customer-support-helpdesk (1), Zoho Marketing in marketing-automation (1), Zoho Marketplace in partner-relationship-management (1), Zoho Showcases (formerly Zoho Webinars) in webinar-virtual-events (1), ZoomInfo Intent Data in b2b-intent-data (1), ZoomInfo's AI Note-Taking & Call Analysis in conversation-intelligence (1), g2.com in identity-resolution (1), guideflow.com in identity-resolution (1), iDenfy in identity-resolution (1), noCRM in crm (1), opporta.ai in identity-resolution (1), self-hosted Postgres on AWS in data-warehouse-reverse-etl (1), self-hosted version (WordPress.org) in marketing-cms (1)

Excluded by rule, 3 labels not scored:

Meta Ads Manager (2; ad platform self-reported attribution, not a vendor in the category), Google Ads (1; ad platform self-reported attribution, not a vendor in the category)

Category-scoped resolutions, 830 labels. A bare vendor name was read as that vendor's product for the asked category, which assigns specificity the model did not write; each one is listed so the assumption is visible:

Amplitude in product-analytics read as Amplitude Analytics (63), Zendesk in customer-support-helpdesk read as Zendesk Support Suite (50), Kiflo in partner-relationship-management read as Kiflo PRM (46), HubSpot in email-marketing read as HubSpot Marketing Hub (38), HubSpot in marketing-automation read as HubSpot Marketing Hub (37), Intercom in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (35), RudderStack in data-warehouse-reverse-etl read as RudderStack Reverse ETL (34), Impartner in partner-relationship-management read as Impartner PRM (29), Zendesk in chatbots-and-conversational-ai-for-support read as Zendesk AI (29), Hightouch in identity-resolution read as Hightouch Adaptive Identity Resolution (26), HubSpot in crm read as HubSpot CRM (26), Klaviyo in customer-data-platforms read as Klaviyo Data Platform (26), LiveRamp in identity-resolution read as LiveRamp Identity Resolution (23), Salesforce in crm read as Salesforce Sales Cloud (22), HubSpot in customer-data-platforms read as HubSpot (21), DealHub in digital-sales-rooms read as DealHub DealRoom (20), ZINFI in partner-relationship-management read as ZINFI Unified Partner Management (13), Databricks in data-warehouse-reverse-etl read as Databricks SQL Warehouse (12), HubSpot in attribution-mmm read as HubSpot Marketing Hub (12), Segment in identity-resolution read as Twilio Segment Unify (12), Semrush in ai-visibility-tracking read as Semrush AI Visibility Toolkit (12), Twilio Segment in identity-resolution read as Twilio Segment Unify (12), Sitecore in marketing-cms read as Sitecore Experience Platform (10), Experian in identity-resolution read as Experian Identity Resolution (9), Zoom in webinar-virtual-events read as Zoom Webinars (9), Intercom Fin in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (8), Ahrefs in ai-visibility-tracking read as Ahrefs Brand Radar (7), CustomerLabs in identity-resolution read as CustomerLabs 1PD Ops (7), Writesonic in ai-visibility-tracking read as Writesonic GEO (7), Nielsen in attribution-mmm read as Nielsen Marketing Mix Modeling (6), Remo in webinar-virtual-events read as Remo Conference (6), Acxiom in identity-resolution read as Acxiom Real Identity (5), Adobe in customer-data-platforms read as Adobe Real-Time CDP (5), HubSpot in customer-support-helpdesk read as HubSpot Service Hub (5), HubSpot in identity-resolution read as HubSpot Breeze Intelligence (5), ZoomInfo in sales-engagement read as ZoomInfo Engage (5), Gorgias in chatbots-and-conversational-ai-for-support read as Gorgias AI Agent (4), HubSpot in chatbots-and-conversational-ai-for-support read as HubSpot Service Hub (4), Magentrix in partner-relationship-management read as Magentrix PRM (4), TransUnion in identity-resolution read as TransUnion TruAudience (4), Zinfi in partner-relationship-management read as ZINFI Unified Partner Management (4), mParticle in identity-resolution read as mParticle IDSync (4), Adobe in attribution-mmm read as Adobe Mix Modeler (3), CallMiner in conversation-intelligence read as CallMiner Eureka (3), Clari in conversation-intelligence read as Clari Copilot (3), HubSpot in conversation-intelligence read as HubSpot Sales Hub (3), HubSpot (Marketing Hub) in email-marketing read as HubSpot Marketing Hub (3), Intercom (Fin AI) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (3), Magnolia in marketing-cms read as Magnolia CMS (3), Pipedrive PRM in partner-relationship-management read as Pipedrive (3), Salesforce in customer-data-platforms read as Salesforce Data Cloud (3), Saleshandy in sales-intelligence-and-contact-data read as Saleshandy Lead Finder (3), Hightouch Identity Resolution in identity-resolution read as Hightouch Adaptive Identity Resolution (2), HubSpot in marketing-cms read as HubSpot Content Hub (2), HubSpot in sales-engagement read as HubSpot Sales Hub (2), HubSpot's AEO Grader in ai-visibility-tracking read as HubSpot AEO Grader (2), Intercom (with Fin AI Agent) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (2), Outreach in conversation-intelligence read as Outreach Kaia (2), Redpoint in identity-resolution read as Redpoint Global (2), Salesforce in customer-support-helpdesk read as Salesforce Service Cloud (2), Salesforce in identity-resolution read as Salesforce Data Cloud (2), Salesloft in conversation-intelligence read as Salesloft Conversations (2), Semrush's AI Visibility Toolkit in ai-visibility-tracking read as Semrush AI Visibility Toolkit (2), Yoast in seo-content-optimization read as Yoast SEO (2), Zoho in marketing-automation read as Zoho Marketing Automation (2), monday Sales CRM in crm read as monday CRM (2), Adobe in marketing-cms read as Adobe Experience Manager (1), Birdeye in ai-visibility-tracking read as Birdeye AI Search (1), BrightEdge in ai-visibility-tracking read as BrightEdge AI Catalyst (1), Cisco Webex in webinar-virtual-events read as Cisco Webex Webinars (1), Databricks (Lakehouse) in data-warehouse-reverse-etl read as Databricks SQL Warehouse (1), DealHub AI in digital-sales-rooms read as DealHub DealRoom (1), Freshdesk Freddy in chatbots-and-conversational-ai-for-support read as Freshdesk Freddy AI (1), Freshworks (Freshdesk/Freshchat) in chatbots-and-conversational-ai-for-support read as Freshworks Freddy AI Agent (1), Gong in sales-engagement read as Gong Engage (1), Hightouch Adaptive in identity-resolution read as Hightouch Adaptive Identity Resolution (1), HubSpot in b2b-intent-data read as HubSpot Breeze Intelligence (1), HubSpot (Free CRM + Marketing Hub Starter) in customer-data-platforms read as HubSpot (1), HubSpot (Free/Starter Tiers) in crm read as HubSpot CRM (1), HubSpot (Marketing Hub Free/Starter) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Marketing Hub Professional or Starter) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Native) in attribution-mmm read as HubSpot Marketing Hub (1), HubSpot (Professional & Enterprise tiers) in email-marketing read as HubSpot Marketing Hub (1), HubSpot (Sales Hub Enterprise) in conversation-intelligence read as HubSpot Sales Hub (1), HubSpot (Sales Hub) in conversation-intelligence read as HubSpot Sales Hub (1), HubSpot (Starter / Professional) in marketing-automation read as HubSpot Marketing Hub (1), HubSpot (Starter/Professional) in attribution-mmm read as HubSpot Marketing Hub (1), HubSpot's AI Search Grader (also called AEO Grader) in ai-visibility-tracking read as HubSpot AEO Grader (1), HubSpot's free AI Search Grader in ai-visibility-tracking read as HubSpot AEO Grader (1), Intercom (Fin AI Agent) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom (Fin) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom (with Fin AI) in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Intercom with Fin AI in chatbots-and-conversational-ai-for-support read as Intercom Fin AI Agent (1), Keen in attribution-mmm read as Keen Decision Systems (1), Kentico in marketing-cms read as Kentico Xperience (1), LiveRamp (RampID) in identity-resolution read as LiveRamp Identity Resolution (1), Microsoft in customer-data-platforms read as Microsoft Dynamics 365 Customer Insights (1), SAP in crm read as SAP Sales Cloud (1), Salesforce in attribution-mmm read as Salesforce Sales Cloud (1), Salesforce in chatbots-and-conversational-ai-for-support read as Salesforce Agentforce (1), Salesforce in conversation-intelligence read as Salesforce Sales Cloud (1), Salesforce in email-marketing read as Salesforce Marketing Cloud (1), Salesforce in marketing-automation read as Salesforce Marketing Cloud Account Engagement (1), Salesforce in partner-relationship-management read as Salesforce PRM (1), Salesforce (Cloud PRM) in partner-relationship-management read as Salesforce PRM (1), Salesforce (Starter/Pro) in crm read as Salesforce Sales Cloud (1), Segment (Twilio) in identity-resolution read as Twilio Segment Unify (1), Semrush (AI Visibility Toolkit) in ai-visibility-tracking read as Semrush AI Visibility Toolkit (1), Similarweb in ai-visibility-tracking read as Similarweb AI Search Intelligence (1), Twilio Segment (Unify) in identity-resolution read as Twilio Segment Unify (1), ZINFI UPM in partner-relationship-management read as ZINFI Unified Partner Management (1), Zendesk (Suite) in customer-support-helpdesk read as Zendesk Support Suite (1), Zendesk (especially Suite plans) in customer-support-helpdesk read as Zendesk Support Suite (1), Zendesk (full suite) in chatbots-and-conversational-ai-for-support read as Zendesk AI (1), Zendesk (with AI Agents) in chatbots-and-conversational-ai-for-support read as Zendesk AI (1), Zoho in crm read as Zoho CRM (1), Zoom (Free Basic Plan) in webinar-virtual-events read as Zoom Webinars (1), Zoom (basic webinars) in webinar-virtual-events read as Zoom Webinars (1), Zoom (built-in) in conversation-intelligence read as Zoom Revenue Accelerator (1), ZoomInfo (Engage) in sales-engagement read as ZoomInfo Engage (1), ZoomInfo (Pipeline) in sales-engagement read as ZoomInfo Engage (1), monday sales CRM in crm read as monday CRM (1)

Combined answers split into one label per product: 6sense/Demandbase, Adobe Analytics / Adobe Marketo Measure (Bizible), Adobe Analytics / Adobe Marketo Measure (formerly Bizible), Adobe Analytics / Bizible (now Marketo Measure), Adobe Experience Manager/AEM, Adobe Real-Time CDP B2B Edition / Adobe Real-Time CDP, Airmeet/Hopin, Botpress / Botsonic, BrightEdge / Conductor, Clearbit/Breeze Intelligence, Contentful/Storyblok, DuckDB/ClickHouse, Freshworks/Freshchat, Gong / Chorus (by Salesforce), Groove / Helply, Guideflow/Showpad, Hemingway Editor / Grammarly, Highspot/Seismic, HubSpot + Clearbit, HubSpot Breeze/Clearbit, HubSpot CMS / Content Hub, HubSpot CMS Hub / Content Hub, HubSpot CRM + Sales Hub, HubSpot Chatbot / Service Hub, HubSpot Content Hub / Marketing Hub, HubSpot Sales Hub / Pipeline, HubSpot Starter / HubSpot CRM, HummingDeck / Flowla, Hunter.io / Snov.io, Informa TechTarget / TechTarget Priority Engine, Instantly/Smartlead, Joomla/Drupal, Kit/ConvertKit, LLMrefs/ZipTie, Leadfeeder/Albacross, LinkedIn Ads/Outreach, Magento / Adobe Commerce, Mailchimp/Intuit Mailchimp, Make.com / Zapier, Mangools/KWFinder, Marketo / Adobe, Mindtickle/Aligned, Nielsen/Circana, ON24 / Goldcast, Pardot/Salesforce, Postgres/MySQL, SAP & Oracle, Salesforce Data Cloud / Salesforce Data 360, Salesforce Partner Cloud / Salesforce PRM, Salesloft/Outreach, Squarespace/Wix, Stitch / Hevo, TechTarget / Priority Engine, UpLead/Salesgenie, WordPress + Elementor, Zapier/Workato, Zoho CRM / Bigin, Zoho CRM / Zoho Campaigns, Zoho One / Zoho CRM, Zoho One / Zoho CRM (full suite), dbt Core / dbt Cloud

## Appendix: loose paraphrase stability

- Claude Haiku 4.5: a direct first choice kept as first choice or alternative in 14 of 20 categories (70%); differing under the strict rule: attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, customer-data-platforms, customer-support-helpdesk, digital-sales-rooms, email-marketing, identity-resolution, marketing-automation, product-analytics, seo-content-optimization
- GPT-5.4 mini: a direct first choice kept as first choice or alternative in 11 of 20 categories (55%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-automation, partner-relationship-management, product-analytics, seo-content-optimization
- Gemini 3.5 Flash: a direct first choice kept as first choice or alternative in 17 of 20 categories (85%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, customer-data-platforms, customer-support-helpdesk, identity-resolution, marketing-automation, marketing-cms, partner-relationship-management, seo-content-optimization
- Perplexity Sonar: a direct first choice kept as first choice or alternative in 14 of 20 categories (70%); differing under the strict rule: ai-visibility-tracking, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, customer-data-platforms, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, identity-resolution, marketing-cms, partner-relationship-management, sales-engagement, seo-content-optimization
- Grok 4.1 Fast: a direct first choice kept as first choice or alternative in 18 of 20 categories (90%); differing under the strict rule: attribution-mmm, b2b-intent-data, conversation-intelligence, crm, customer-support-helpdesk, digital-sales-rooms, identity-resolution, marketing-cms, product-analytics, seo-content-optimization
- Mistral Small: a direct first choice kept as first choice or alternative in 10 of 20 categories (50%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-automation, marketing-cms, partner-relationship-management, product-analytics, sales-engagement, seo-content-optimization, webinar-virtual-events
- DeepSeek V4 Flash: a direct first choice kept as first choice or alternative in 15 of 20 categories (75%); differing under the strict rule: attribution-mmm, chatbots-and-conversational-ai-for-support, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, product-analytics, sales-engagement, seo-content-optimization, webinar-virtual-events
- Llama 4 Maverick: a direct first choice kept as first choice or alternative in 5 of 16 categories (31%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, chatbots-and-conversational-ai-for-support, customer-data-platforms, digital-sales-rooms, email-marketing, identity-resolution, marketing-automation, marketing-cms, partner-relationship-management, sales-engagement, sales-intelligence-and-contact-data, seo-content-optimization, webinar-virtual-events
- Qwen 3.7 Flash: a direct first choice kept as first choice or alternative in 16 of 20 categories (80%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, conversation-intelligence, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-automation, partner-relationship-management, product-analytics, sales-intelligence-and-contact-data, seo-content-optimization
- Kimi K2: a direct first choice kept as first choice or alternative in 18 of 20 categories (90%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-automation, sales-engagement, seo-content-optimization, webinar-virtual-events
- GLM 4.7 FlashX: a direct first choice kept as first choice or alternative in 13 of 20 categories (65%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, b2b-intent-data, chatbots-and-conversational-ai-for-support, conversation-intelligence, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, email-marketing, marketing-automation, partner-relationship-management, product-analytics, sales-engagement, seo-content-optimization, webinar-virtual-events
- MiniMax M2.5: a direct first choice kept as first choice or alternative in 15 of 20 categories (75%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, chatbots-and-conversational-ai-for-support, conversation-intelligence, crm, customer-data-platforms, customer-support-helpdesk, data-warehouse-reverse-etl, digital-sales-rooms, identity-resolution, marketing-automation, marketing-cms, product-analytics, sales-engagement, seo-content-optimization, webinar-virtual-events
- GPT-6 Luna: a direct first choice kept as first choice or alternative in 17 of 20 categories (85%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, chatbots-and-conversational-ai-for-support, data-warehouse-reverse-etl, identity-resolution, product-analytics, seo-content-optimization, webinar-virtual-events
- Muse Glimmer 30B: a direct first choice kept as first choice or alternative in 14 of 20 categories (70%); differing under the strict rule: ai-visibility-tracking, attribution-mmm, chatbots-and-conversational-ai-for-support, crm, customer-support-helpdesk, data-warehouse-reverse-etl, email-marketing, identity-resolution, partner-relationship-management, product-analytics, sales-engagement, seo-content-optimization
