AI Indexes
GTM AI Index
Index › Revenue operations › October 2026 Edition

Pricing optimization

Asked as “pricing optimization platform”, and as “price management and optimization software”, on behalf of a mid-market B2B company. 43 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b-run3), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
53%
Clear leader
53Pricefx19Prisync07Price2Spy21others

53% of first choices, clear leader.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Pricefx53%4%50endorsed leadernewNew since September 2026: not ranked then, 53% now.
02Prisync19%9%32accepted challengernewNew since September 2026: not ranked then, 19% now.
03Price2Spy7%12%17accepted challengernewNew since September 2026: not ranked then, 7% now.
04Zilliant5%7%42accepted challengernewNew since September 2026: not ranked then, 5% now.
Show the three products at 0%, ordered by negative rate
06Vendavo0%23%43accepted challengernewNew since September 2026: not ranked then, 0% now.
05PROS Smart Price Optimization & Management0%19%43accepted challengernewNew since September 2026: not ranked then, 0% now.
07Competera0%16%25accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All six head-to-head pages: the top four products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
P05
06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Pricefx53%
02Prisync19%
03Price2Spy7%
04Zilliant5%
05PROS Smart Price Optimization & Management0%
06Vendavo0%
07Competera0%

What they warned about

Nine of fourteen models held their first choice under the paraphrase. Mistral Small, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
PROS Smart Price Optimization & Management
19%
8 of 43 labels negative · 7 of 14 models · 4 hard negative
“Avoid legacy enterprise "heavyweights" unless necessary: Platforms like *Vendavo* and *PROS* ... make them difficult to justify for lean mid-market teams” Gemini 3.5 Flash, direct prompt
Vendavo
23%
10 of 43 labels negative · 7 of 14 models · 2 hard negative
“Avoid legacy enterprise "heavyweights" unless necessary: Platforms like *Vendavo* and *PROS* ... make them difficult to justify for lean mid-market teams” Gemini 3.5 Flash, direct prompt
RealPage
100%
5 of 5 labels negative · 5 of 14 models · 3 hard negative
“The Platform to Avoid/Be Cautious About: RealPage ... The lawsuits allege that the software acts as an algorithmic price-fixing scheme” Gemini 3.5 Flash, negative prompt
Competera
16%
4 of 25 labels negative · 4 of 14 models · 3 hard negative
“What to Avoid - Enterprise platforms like Competera (typically $5,000+/month) are powerful but far beyond limited budgets.” Kimi K2, budget prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the fourteen in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

78 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1047 links across 203 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.

vendor site · Guideflow52 answers · 80 citations · 12 models
32 answers · 45 citations · 11 models
29 answers · 35 citations · 10 models
27 answers · 52 citations · 10 models
27 answers · 27 citations · 10 models
26 answers · 32 citations · 10 models
vendor site · GetApp23 answers · 25 citations · 11 models
vendor site · Virto Commerce22 answers · 22 citations · 10 models
21 answers · 37 citations · 10 models
20 answers · 20 citations · 9 models
18 answers · 18 citations · 8 models
vendor site · Pricefx16 answers · 26 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best pricing optimization platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 days
Pricefx pricefx.com53%1461,0001811,0620
Prisync prisync.com19%110320131,0495
Price2Spy price2spy.com7%71260016,96127
Zilliant zilliant.com5%105880303,1640
Pricefy pricefy.io5%15110136,2331
Altosight altosight.com5%2
PGP2%
Zilliant Price IQ2%
PriceSmurf2%
PROS pros.com
PROS Smart Price Optimization & Management 0%
0%11017,307 company1

Google's top ten for the one searches hold 8 sites; 0 of them are among the sites the models cited here. The first result for “best pricing optimization platform” is iproyal.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best pricing optimization platform for a mid-market B2B company?”Paraphrase“Which price management and optimization software would you recommend to a mid-sized B2B company?”Comparative“What are the top pricing optimization platforms and how do they differ?”Budget-constrained“What is the best pricing optimization platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a pricing optimization platform. What should we look at?”Negative“Which pricing optimization platforms should I avoid or be cautious about?”
Claude Haiku 4.5Pricefx
Four alternativesConga Price Optimization & Management, PROS Smart Price Optimization & Management, Vendavo, Zilliant
PricefxHeld
Three alternativesPricemoov, Vendavo, Zilliant
Prisync
Six alternativesCompetera, Omnia Retail, PROS Smart Price Optimization & Management, Pricefx, Vendavo, Zilliant
Prisync
Two alternativesCompetera, Vendr
no first choiceagainst: RealPage
GPT-5.4 miniPricefx
Four alternativesConga Price Optimization & Management, PROS Smart Price Optimization & Management, Vendavo, Zilliant
PricefxHeld
One alternativeVendavo
Pricefx, Vendavo
Three alternativesCompetera, PROS Smart Price Optimization & Management, Zilliant
Prisync
One alternativePricefx
no first choiceagainst: RealPage
Gemini 3.5 FlashPricefx
Two alternativesConga Price Optimization & Management, Zilliant
against: Competera, Omnia, PROS Smart Price Optimization & Management, Prisync, Vendavo
PricefxHeld
Three alternativesConga Price Optimization & Management, SYMSON, Zilliant
against: PROS Smart Price Optimization & Management, Vendavo
no first choicePricefy
Five alternativesChartMogul, Price2Spy, PriceLabs, Prisync, Schematic
against: Pricefx, Vendavo, Zilliant
no first choiceagainst: RealPage
Perplexity SonarPricefx
Two alternativesPROS Smart Price Optimization & Management, Zilliant
PricefxHeld
Three alternativesEnable, Vendavo, Zilliant
against: PROS Smart Price Optimization & Management
no first choicePrisync
Three alternativesPrice2Spy, Repricer.com, Wheelhouse
no first choicenothing named
Grok 4.1 FastPricefx
Four alternativesCompetera, PROS Smart Price Optimization & Management, Prisync, Zilliant
PricefxHeld
Three alternativesPROS Smart Price Optimization & Management, Vendavo, Zilliant
Competera, PROS Smart Price Optimization & Management, Pricefx
Four alternativesBlackCurve, Intelligence Node, Vendavo, Zilliant
Price2Spy
Two alternativesPricefy, Prisync
against: Competera, PROS Smart Price Optimization & Management, Vendavo
no first choiceagainst: PriceLabs, Repricer
Mistral SmallPricefx, Zilliant Price IQPGPChanged
Three alternativesOrb, Virtocommerce Pricing Engine, Zilliant
Pricefx, Vendavo
Three alternativesPROS Smart Price Optimization & Management, Price2Spy, Revionics
Price2Spy, Prisyncno first choiceagainst: Feedvisor, Price2Spy, Prisync, Seller Snap
DeepSeek V4 FlashPricefx
Four alternativesBlackCurve, PriceBeam, Prisync, Zilliant
PricefxHeld
Three alternativesPROS Smart Price Optimization & Management, Prisync, Zilliant
against: Vendavo
PROS Smart Price Optimization & Management, Vendavo
Five alternativesCompetera, Omnia Retail, Price2Spy, Pricefx, Prisync
Pricefy
Three alternativesBQool, Price2Spy, Prisync
no first choiceagainst: Beyond Pricing, Chargebee, Conga Price Optimization & Management, PROS Smart Price Optimization & Management, Price2Spy, PriceShape, Prisync, Repricer
Llama 4 MaverickPricefx
Two alternativesPROS Smart Price Optimization & Management, Zilliant Price IQ
no first choiceChangedno first choicePrisync
One alternativeEElastiqly
no first choicenothing named
Qwen 3.7 FlashPricefx
Four alternativesCompetera, PROS Smart Price Optimization & Management, Vendavo, Zilliant
against: SAP Hybris Pricing
ZilliantChanged
Two alternativesArticsledge, PGP
PROS Smart Price Optimization & Management
Five alternativesCompetera, Pricefx, Revionics, Vendavo, Zilliant
Altosight
Three alternativesPricefy, Priceva, Prisync
against: Competera, Vendavo
no first choicenothing named
Kimi K2Pricefx
Four alternativesCompetera, PROS Smart Price Optimization & Management, SYMSON, Zilliant
PricefxHeld
Two alternativesVendavo, Zilliant
against: PROS Smart Price Optimization & Management
no first choicePrice2Spy
Two alternativesPricefy, Prisync
against: BlackCurve, Competera, SYMSON
no first choiceagainst: RealPage
GLM 4.7 FlashXPricefx
Three alternativesPricemoov, Vendavo, Zilliant
PriceSmurfChanged
Four alternativesCompetera, Price2Spy, Pricefx, Prisync
against: Vendavo, Zilliant
no first choice
Ten alternativesCompetera, Intelligence Node, PROS Smart Price Optimization & Management, PriceBeam, PriceLabs, Pricefx, Quicklizard, Vendavo, Yieldigo, Zilliant
Altosight
Three alternativesHelecos, Pricefy, Prisync
no first choicenothing named
MiniMax M2.5Pricefx
Three alternativesPROS Smart Price Optimization & Management, Vendavo, Zilliant
ZilliantChanged
Three alternativesConga Price Optimization & Management, Pricefx, Prisync
against: Vendavo
Pricefx
Seven alternativesCompetera, Intelligence Node, PROS Smart Price Optimization & Management, Prisync, Vendavo, Wiser, Zilliant
Prisync
Four alternativesBQool, Price2Spy, Pricefy, RepricerExpress
no first choicenothing named
GPT-6 LunaPricefx
Two alternativesPricemoov, SYMSON
PricefxHeld
Two alternativesVendavo, Zilliant
against: PROS Smart Price Optimization & Management
no first choicePrisyncno first choiceagainst: RealPage, Yardi
Muse Glimmer 30BPricefx
One alternativeZilliant
against: Vendavo
PricefxHeld
Three alternativesPROS Smart Price Optimization & Management, Vendavo, Zilliant
PROS Smart Price Optimization & Management, Zilliant
Five alternativesCompetera, Price2Spy, Pricefx, Prisync, Vendavo
Prisync
Four alternativesBQool, Price2Spy, Pump Cloud, RepricerExpress Express
no first choiceagainst: PROS Smart Price Optimization & Management, Pricefx, Vendavo, Zilliantagainst: Blue Yonder, RELEX
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:19yes97 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:24yes45 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-10-05 01:00yes2532 s
Direct recommendationPerplexity Sonarsonar2026-10-05 00:45yes182 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:32yes239 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-10-04 22:14yes128 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:43yes2233 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:38yes52 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:52yes1023 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:33yes1025 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:42yes1840 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:45yes513 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-10-04 23:37yes420 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:17yes1116 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:11yes108 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:01yes56 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-10-04 22:35yes1924 s
ParaphrasePerplexity Sonarsonar2026-10-05 00:42yes163 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:38yes217 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-10-04 22:11yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:18yes1632 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:12yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:59yes717 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:43yes2028 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:33yes1570 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-04 23:47yes812 s
ParaphraseGPT-6 Lunagpt-6-luna2026-10-04 23:50yes517 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:27yes1416 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 23:16yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 22:45yes413 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-10-05 01:00yes1627 s
ComparativePerplexity Sonarsonar2026-10-05 00:54yes164 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 22:36yes1810 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-10-05 00:30yes2217 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:07yes2252 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:03yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:14yes2041 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:16yes1726 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:58yes24122 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:47yes2531 s
ComparativeGPT-6 Lunagpt-6-luna2026-10-05 00:45yes1131 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 23:56yes2433 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:01yes197 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:55yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:14yes1520 s
Budget constrainedPerplexity Sonarsonar2026-10-04 23:20yes173 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-05 00:29yes249 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-10-05 00:12yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-05 00:19yes2440 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-05 00:46yes52 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-04 23:21yes1524 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-05 00:23yes928 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 23:30yes2178 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:57yes1016 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-10-04 22:55yes111 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-04 22:58yes1415 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-10-05 00:29no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-04 23:23no010 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-10-05 00:15yes1024 s
Scale constrainedPerplexity Sonarsonar2026-10-05 00:13yes185 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:16yes137 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-10-04 22:16no07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 23:23yes2246 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:17yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 01:00no031 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-10-04 23:40no059 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-04 22:17no017 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:24yes526 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-10-05 01:00yes432 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:47yes1322 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-10-04 22:45yes1810 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-10-05 00:46yes55 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-10-04 23:51yes1623 s
Negative framingPerplexity Sonarsonar2026-10-04 22:19yes193 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-10-04 23:09yes227 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-10-04 22:26yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-10-04 22:24yes2463 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-10-04 22:21yes52 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-10-05 00:36yes920 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-10-04 22:37yes2427 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-10-05 00:16yes1418 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-10-05 00:23yes1619 s
Negative framingGPT-6 Lunagpt-6-luna2026-10-05 00:19yes225 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-10-05 00:13yes2124 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Conga POM read as Conga Price Optimization & Management
Conga POM (Price Optimization & Management) read as Conga Price Optimization & Management
Conga Price Optimization read as Conga Price Optimization & Management
PROS read as PROS Smart Price Optimization & Management
PROS (Smart Price Optimization) read as PROS Smart Price Optimization & Management
PROS (by SAP) read as PROS Smart Price Optimization & Management
PROS Pricing read as PROS Smart Price Optimization & Management
Unresolved, counted raw
Articsledge
EElastiqly
EcoPrice
Helecos
Informed.co
Kleene.ai
Lokad
Multiply
Perfect Price
Periscope Price Optimization
PriceSmurf
Pricefx CPQ Software
Priceva
Pump Cloud
RepricerExpress Express
SAP Hybris Pricing
SAP add-on for intelligent project or proposal pricing
Seller Snap
Vendr
Virtocommerce Pricing Engine
Yardi
Discontinued, still offered
No shut-down product was recommended here.

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