GTM AI Index
Index › Revenue operations › September 2026 Edition

Ecommerce platforms

Asked as “ecommerce platform”, and as “online store platform”, on behalf of a mid-market B2B company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
BigCommerce B2B Edition
Contested
27% of first choices, contested.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessShopify33%ContestedStanding →Mid-marketBigCommerce B2B Edition27%ContestedThis pageEnterpriseAdobe Commerce34%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01BigCommerce B2B Edition27%0%14accepted challenger
02BigCommerce18%3%38accepted challenger
03WooCommerce18%18%33accepted challenger
04Shopify16%7%60accepted challenger
05Square Online9%5%19accepted challenger
06OroCommerce2%9%11accepted challenger
07Ecwid2%0%10accepted challenger
Show the four products at 0%, ordered by negative rate
10Adobe Commerce0%41%39criticized challenger
11Salesforce Commerce Cloud0%33%15criticized challenger
09Squarespace0%18%11accepted challenger
08Wix0%15%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
BigCommerce B2B Edition vs BigCommerceBigCommerce B2B Edition vs WooCommerceBigCommerce vs WooCommerce

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01BigCommerce B2B Edition27%
02BigCommerce18%
03WooCommerce18%
04Shopify16%
05Square Online9%
06OroCommerce2%
07Ecwid2%
08Wix0%
09Squarespace0%
10Adobe Commerce0%
11Salesforce Commerce Cloud0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Commerce
41%
16 of 39 labels negative · 8 of 12 models · 1 hard negative
“Avoid: ... attempting Magento without a development budget.” Gemini 3.5 Flash, negative prompt
WooCommerce
18%
6 of 33 labels negative · 6 of 12 models
“Many businesses that started with WooCommerce are now reconsidering their technology stack, with the main reasons including performance issues, maintenance costs, and operational complexity.” Claude Haiku 4.5, negative prompt
Zen Cart
100%
5 of 5 labels negative · 5 of 12 models · 5 hard negative
“flagged as risky because they can lack updates, modern integrations, and strong security support” Perplexity Sonar, negative prompt
osCommerce
100%
5 of 5 labels negative · 5 of 12 models · 5 hard negative
“flagged as risky because they can lack updates, modern integrations, and strong security support” Perplexity Sonar, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

17 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 168 links across 110 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

shopify.com
vendor site · Shopify7 answers · 10 citations · 3 models
bigcommerce.com
vendor site · BigCommerce5 answers · 5 citations · 3 models
learn.g2.com
5 answers · 5 citations · 2 models
forbes.com
4 answers · 4 citations · 1 model
guideflow.com
vendor site · Guideflow4 answers · 4 citations · 2 models
digitalapplied.com
3 answers · 3 citations · 2 models
hostinger.com
vendor site · Hostinger3 answers · 3 citations · 2 models
oroinc.com
3 answers · 3 citations · 2 models
reddit.com
vendor site · Reddit3 answers · 3 citations · 1 model
virtocommerce.com
3 answers · 3 citations · 2 models
wizcommerce.com
vendor site · WizCommerce3 answers · 3 citations · 2 models
elogic.co
2 answers · 4 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

learn.g2.com/best-ecommerce-platforms
5 answers · 2 models
digitalapplied.com/blog/ecommerce-platform-comparison-2026-complete-matrix
3 answers · 2 models
hostinger.com/tutorials/best-ecommerce-platforms
3 answers · 2 models
shopify.com/blog/best-ecommerce-platforms
3 answers · 2 models
virtocommerce.com/blog/best-b2b-ecommerce-platforms
3 answers · 2 models
wizcommerce.com/blog/best-b2b-ecommerce-platforms
3 answers · 2 models
amzprep.com/top-25-ecommerce-platforms-north-america
2 answers · 1 model
bigcommerce.com/articles/ecommerce/software
2 answers · 1 model
emailvendorselection.com/best-ecommerce-platforms-review
2 answers · 2 models
finance.yahoo.com/small-business/articles/wizcommerce-publishes-2026-rankin…
2 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best ecommerce platform for a mid-market B2B company?”Paraphrase“Which online store platform would you recommend to a mid-sized B2B company?”Comparative“What are the top ecommerce platforms and how do they differ?”Budget-constrained“What is the best ecommerce platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an ecommerce platform. What should we look at?”Negative“Which ecommerce platforms should I avoid or be cautious about?”
Claude Haiku 4.5no first choiceagainst: Adobe Commerce, SAP Commerce CloudBigCommerce B2B Edition, Shopify, WizCommerceChanged
One alternativeOroCommerce
Shopify
Five alternativesBigCommerce, Hostinger AI Builder, PrestaShop, Wix, WooCommerce
no first choiceno first choiceagainst: Adobe Commerce, WooCommerce
GPT-5.4 miniBigCommerce
Three alternativesAdobe Commerce, SAP Commerce Cloud, Salesforce B2B Commerce
against: ShopifyBigCommerce B2B EditionChanged
Three alternativesAdobe Commerce, Salesforce Commerce Cloud, Shopify B2B
Shopify
Six alternativesAdobe Commerce, BigCommerce, Salesforce Commerce Cloud, Squarespace Commerce, Wix eCommerce, WooCommerce
against: OpenCartWooCommerce
Three alternativesShopify, Squarespace, Wix
no first choicenothing named
Gemini 3.5 FlashBigCommerce B2B Edition
Three alternativesOroCommerce, Sana Commerce, Shopify
against: Adobe CommerceShopifyChanged
Four alternativesBigCommerce B2B Edition, NetSuite SuiteCommerce, OroCommerce, Sana Commerce
against: SAP Commerce Cloud, Salesforce Commerce CloudShopify
Four alternativesBigCommerce, Squarespace, Wix, WooCommerce
against: Adobe CommerceWooCommerce
Three alternativesHostinger Website Builder, Shopify, Square Online
no first choiceagainst: Adobe Commerceagainst: Adobe Commerce, Big Cartel, Shift4Shop, Squarespace, Volusion, Weebly, Wix, WooCommerce, Zen Cart, osCommerce
Perplexity SonarBigCommerce B2B Edition
Four alternativesAdobe Commerce, OroCommerce, SAP Commerce Cloud, Shopify
BigCommerce B2B EditionHeld
Two alternativesOroCommerce, Shopify
Shopify
Six alternativesBigCommerce, Ecwid, Square Online, Squarespace, Wix, WooCommerce
against: Adobe CommerceBigCommerce, WooCommerce
Two alternativesBig Cartel, Square Online
no first choiceagainst: Amazon, Etsy, Magento 1.x, PrestaShop, Volusion V1, Zen Cart, osCommerce
Grok 4.1 FastBigCommerce B2B Edition
One alternativeShopify
against: Adobe Commerce, OroCommerce, Salesforce Commerce CloudBigCommerce B2B EditionHeld
Two alternativesOroCommerce, Shopify
Shopify, WooCommerce
Four alternativesAdobe Commerce, BigCommerce, Squarespace, Wix
WooCommerce
Five alternativesBig Cartel, BigCommerce, Gumroad, Shopify, Square Online
Shopify
Three alternativesAdobe Commerce, BigCommerce, Salesforce Commerce Cloud
against: Adobe Commerce, Bikry, Branchbob, Depop, Okshop, Preloved, SHEIN, Shoppiko, Shpock, Storehippo, Temu, Wish, Wix, nopCommerce
Mistral SmallShopify Plus B2B
One alternativeBigCommerce B2B Edition
against: Adobe Commerceno first choiceChangedShopify
Three alternativesAdobe Commerce, BigCommerce, WooCommerce
against: Square Online, Squarespace Commerce, Wix CommerceSquare Online
Four alternativesEcwid, Shopify, Wix, WooCommerce
no first choiceagainst: Adobe Commerce, Magento 1.x, PrestaShop, SWREG, Shopify, Volusion V1, WooCommerce, WorldWay, Zen Cart, osCommerce
DeepSeek V4 FlashBigCommerce B2B Edition
Two alternativesAdobe Commerce, Shopify
against: Salesforce B2B Commerce CloudBigCommerceChanged
Three alternativesAdobe Commerce, OroCommerce, Shopify
against: Salesforce Commerce CloudShopify
Seven alternativesAdobe Commerce, BigCommerce, Ecwid, Square Online, Squarespace Commerce, Wix eCommerce, WooCommerce
BigCommerce, Ecwid, WooCommerce
Four alternativesBig Cartel, Shopify, Square Online, Wix eCommerce
Shopify
Four alternativesBigCommerce Catalyst, Elastic Path, Salesforce Commerce Cloud, commercetools
against: Adobe Commerceagainst: AliExpress, BigCommerce, DressLily, Etsy, FashionMia, Rosegal, SHEIN, SammyDress, Squarespace, Temu, TwinkleDeals, Wish.com, Zaful
Llama 4 MaverickBigCommerce B2B EditionBigCommerce with B2B EditionChangedHostinger AI Builder, PrestaShop, Shopify, Wix, WooCommerce
Four alternativesAdobe Commerce, BigCommerce, Square Online, Squarespace Commerce
WooCommerce
Four alternativesBig Cartel, Gumroad, Shopify, Square Online
no first choicenothing named
Qwen 3.7 FlashOroCommerce
Five alternativesBigCommerce, Oracle NetSuite Commerce, SAP Commerce Cloud, Salesforce B2B Commerce Cloud, Shopify
BigCommerce B2B EditionChanged
One alternativeShopify
against: Adobe CommerceShopify
Five alternativesBigCommerce, Square Online, Squarespace, Wix, WooCommerce
against: Adobe CommerceShopify, Square Online
Two alternativesSquarespace, WooCommerce
no first choiceagainst: AliExpress, Amazon.in, Craigslist, Etsy, Facebook Marketplace, Flipkart, Instagram Checkout, Meesho, Shopify, Temu, TikTok Shop, Vinted, Wish, WooCommerce, Xiaohongshu
Kimi K2BigCommerce B2B Edition
Three alternativesAdobe Commerce, OroCommerce, Shopify
BigCommerce B2B EditionHeld
One alternativeShopify
against: Adobe CommerceShopify
Five alternativesAdobe Commerce, BigCommerce, Squarespace Commerce, Wix eCommerce, WooCommerce
against: Salesforce Commerce CloudSquare Online, WooCommerce
Three alternativesBigCommerce, Hostinger eCommerce Builder, Shopify
BigCommerce, Shopifyagainst: Adobe Commerce, commercetoolsagainst: AliExpress, Amazon India, Carousell, Craigslist, Facebook Marketplace, Flipkart, Meesho, Myntra, Naaptol, Netmeds, SHEIN, Temu, VLE Bazaar, Wish
GLM 4.7 FlashXBigCommerce
Three alternativesElastic Path, Shopify, VTEX
against: SAP Commerce Cloud, Salesforce Commerce CloudBigCommerceHeld
Two alternativesAdobe Commerce, Shopify Plus with B2B Suite
Shopify
Two alternativesBigCommerce, WooCommerce
Square Online
Four alternativesBig Cartel, BigCommerce, Shopify, WooCommerce
no first choiceagainst: Facebook Shops, Instagram Checkout, Magento 1.x, PrestaShop 1.7 and earlier, TikTok Shop, Volusion V1, Wix E-commerce, WooCommerce, Zen Cart, osCommerce
MiniMax M2.5BigCommerce, Shopify
One alternativeAdobe Commerce
BigCommerce B2BChanged
Two alternativesCommerce Cloud, Shopify
Shopify
Six alternativesAdobe Commerce, BigCommerce, Square Online, Squarespace Commerce, Wix eCommerce, WooCommerce
WooCommerce
Five alternativesBig Cartel, Ecwid, Gumroad, Shopify, Wix eCommerce
no first choiceagainst: Magento 1.x, PrestaShop, Shopify, Volusion V1, Wix E-commerce, WooCommerce, Zen Cart, osCommerce
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:38no07 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:13yes56 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:53yes1825 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:47yes204 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:54yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:05yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:16yes013 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:26yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:46yes017 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:12yes037 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:30yes091 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:52no09 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:51yes78 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:55yes67 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:38yes1222 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:47yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:02yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:38no02 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:38yes035 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:50yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:48yes046 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:33yes021 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:42yes011 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:25yes018 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:20yes97 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:16no09 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:41yes714 s
ComparativePerplexity Sonarsonar2026-09-15 01:39yes198 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:18yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:42yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:09yes016 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:34yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:57yes041 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:32yes040 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:11yes023 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:46yes020 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:16no04 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:59yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:29yes2725 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:44yes196 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:31yes06 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:22yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:26yes019 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:03yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:50yes037 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:18yes023 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:41yes046 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:34yes022 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:00no08 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:13no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:09no014 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:14yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:28yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:43yes07 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:02yes023 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:00yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:00yes040 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:48yes042 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:47yes042 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:09yes014 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:11yes2411 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:44no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:49yes823 s
Negative framingPerplexity Sonarsonar2026-09-15 00:12yes167 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:07yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 01:04yes06 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:28yes034 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:00yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:24yes057 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:08yes069 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:22yes0249 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:49yes012 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Adobe read as Adobe Commerce
SAP read as SAP Commerce Cloud
Salesforce read as Salesforce Commerce Cloud
Unresolved, counted raw
Amazon India
Amazon.in
BigCommerce B2B
BigCommerce Catalyst
BigCommerce with B2B Edition
Bikry
Branchbob
Carousell
Depop
DressLily
Facebook Shops
Facebook/Instagram Shops
FashionMia
Hostinger eCommerce Builder
Lazada
Magento 2.x
Naaptol
NetSuite SuiteCommerce
Okshop
Preloved
PrestaShop 1.7 and earlier
Qoo10
Rosegal
SAP Commerce
SWREG
Salesforce B2B Commerce Cloud
SammyDress
Shopee
Shopify Plus B2B
Shoppiko
Shpock
Storehippo
TwinkleDeals
VLE Bazaar
Vinted
Wish.com
WorldWay
Xiaohongshu (Little Red Book)
Zaful
nopCommerce
Discontinued, still offered
No shut-down product was recommended here.

Also in revenue operations

The other categories of this function, with the leader in each.
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