GTM AI Index
Index Revenue operations Ecommerce › Enterprise September 2026 Edition

Ecommerce platforms for enterprise buyers

Asked as “ecommerce platform”, and as “online store platform”, on behalf of an enterprise B2B company. 38 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Contested
34% of first choices, contested.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Adobe Commerce34%22%60endorsed leader
02Shopify29%20%60accepted challenger
03OroCommerce13%0%16accepted challenger
04BigCommerce11%11%55accepted challenger
05SAP Commerce Cloud5%21%38accepted challenger
06Salesforce Commerce Cloud3%33%46criticized challenger
Show the four products at 0%, ordered by negative rate
07commercetools0%13%38accepted challenger
10VTEX0%10%10accepted challenger
08Elastic Path0%6%17accepted challenger
09Spryker0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
S09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Adobe Commerce34%
02Shopify29%
03OroCommerce13%
04BigCommerce11%
05SAP Commerce Cloud5%
06Salesforce Commerce Cloud3%
07commercetools0%
08Elastic Path0%
09Spryker0%
10VTEX0%

02What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Grok 4.1 Fast, DeepSeek V4 Flash, Llama 4 Maverick, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Commerce
22%
13 of 60 labels negative · 11 of 12 models · 3 hard negative
“## **What to Avoid for Predictable Costs** ### **Adobe Commerce (Magento)**” GLM 4.7 FlashX, budget prompt
Salesforce Commerce Cloud
33%
15 of 46 labels negative · 10 of 12 models · 3 hard negative
“here are the ecommerce platforms that large enterprises should **avoid or approach with extreme caution**... **1. Salesforce Commerce Cloud** **Major Red Flags:**” Mistral Small, negative prompt
Shopify
20%
12 of 60 labels negative · 8 of 12 models · 1 hard negative
“Platforms to **Avoid** ... **Shopify Plus** (for complex enterprise needs) ⚠️ **Approach with caution**” GLM 4.7 FlashX, negative prompt
WooCommerce
100%
6 of 6 labels negative · 6 of 12 models · 5 hard negative
“Better suited to smaller or WordPress-centric setups; can be less appropriate for complex enterprise governance and scale.” Perplexity Sonar, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 212 links across 101 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · BigCommerce12 answers · 14 citations · 3 models
9 answers · 9 citations · 2 models
vendor site · Shopify8 answers · 14 citations · 3 models
7 answers · 7 citations · 2 models
vendor site · SparkLayer7 answers · 7 citations · 2 models
6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · Elastic Path4 answers · 4 citations · 1 model
vendor site · Guideflow4 answers · 4 citations · 2 models
4 answers · 4 citations · 2 models
4 answers · 4 citations · 1 model
vendor site · WizCommerce4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best ecommerce platform for an enterprise B2B company?”Paraphrase“Which online store platform would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade ecommerce platforms and how do they differ?”Budget-constrained“What is the best ecommerce platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an ecommerce platform. What should we look at?”Negative“Which ecommerce platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Adobe Commerce, OroCommerce, SAP Commerce Cloud
Two alternativesBigCommerce, Shopify
OroCommerceChanged
Four alternativesAdobe Commerce, SAP Commerce Cloud, Salesforce B2B Commerce, commercetools
no first choice
Six alternativesAdobe Commerce, BigCommerce, Salesforce Commerce Cloud, Shopify, Shopware, commercetools
Shopify
Two alternativesAdobe Commerce, Carbon
no first choicenothing named
GPT-5.4 miniAdobe Commerce, Salesforce B2B Commerce
Three alternativesBigCommerce, SAP Commerce, commercetools
Shopify Plus / Shopify EnterpriseChanged
Four alternativesAdobe Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud, commercetools
no first choiceagainst: Oracle CommerceBigCommerce
One alternativeShopify
against: Adobe Commerce, Salesforce Commerce Cloud
no first choicenothing named
Gemini 3.5 FlashOroCommerce
Six alternativesAdobe Commerce, BigCommerce, SAP Commerce Cloud, Salesforce B2B Commerce, Shopify, commercetools
ShopifyChanged
Five alternativesAdobe Commerce, SAP Commerce Cloud, Salesforce B2B Commerce, SparkLayer, commercetools
BigCommerce, Shopify
Four alternativesAdobe Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud, commercetools
OroCommerce
Three alternativesBigCommerce, CS-Cart, Shopware
against: Salesforce Commerce Cloud, Shopify, VTEX
no first choice
Three alternativesBigCommerce, Shopify, commercetools
against: Adobe Commerce, IBM WebSphere, Oracle Commerce, SAP Commerce On-Premise, Salesforce Commerce Cloud, Shopify, Squarespace, Webflow eCommerce, Wix, WooCommerce
Perplexity SonarAdobe Commerce
Six alternativesBigCommerce, Elastic Path, OroCommerce, SAP Commerce Cloud, Salesforce Commerce Cloud, commercetools
against: Shopify
Adobe CommerceHeld
Two alternativesOroCommerce, Salesforce Commerce Cloud
against: BigCommerce
no first choiceBigCommerceagainst: Adobe Commerce, Elastic Path, Salesforce Commerce Cloud, Shopifyno first choiceagainst: Shopify, Squarespace, Wix, WooCommerce
Grok 4.1 Fastno first choice
Five alternativesAdobe Commerce, BigCommerce, Salesforce Commerce Cloud, Shopify, commercetools
Adobe CommerceChanged
Three alternativesBigCommerce, Salesforce Commerce Cloud, Shopify
Shopify
Five alternativesAdobe Commerce, BigCommerce, SAP Commerce Cloud, Salesforce Commerce Cloud, commercetools
Shopify
One alternativeBigCommerce
against: Adobe Commerce, Salesforce Commerce Cloud
no first choiceagainst: BigCommerce, Shopify, Squarespace, Wix, WooCommerce
Mistral SmallAdobe Commerce
Six alternativesBigCommerce B2B Edition, Elastic Path, SAP Commerce Cloud, Salesforce Commerce Cloud, Shopify, commercetools
Adobe CommerceHeld
Four alternativesBigCommerce, SAP Commerce Cloud, Salesforce Commerce Cloud, Shopify
Shopify
Eight alternativesAdobe Commerce, BigCommerce, OroCommerce, SAP Commerce Cloud, Salesforce Commerce Cloud, Spryker, VTEX, commercetools
Shopify
One alternativeBigCommerce
against: Adobe Commerce (Magento) Cloud
no first choiceagainst: Adobe Commerce, BigCommerce, Core dna, SAP Commerce Cloud, Salesforce Commerce Cloud, Shopify
DeepSeek V4 FlashOroCommerce
Seven alternativesAdobe Commerce, BigCommerce, SAP Commerce Cloud, Salesforce B2B Commerce, Shopify, Spryker, commercetools
Adobe Commerce, SAP Commerce CloudChanged
One alternativeSalesforce B2B Commerce
against: BigCommerce B2B, Shopify, commercetools
Shopify
Five alternativesAdobe Commerce, BigCommerce, Salesforce Commerce Cloud, VTEX, commercetools
against: SAP Commerce Cloud
BigCommerce, Shopifyagainst: Adobe Commerce, Oracle Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud, commercetoolsno first choiceagainst: Adobe Commerce, BigCommerce, Magento 1.x, PrestaShop, Salesforce Commerce Cloud, Shopify, Volusion V1, Wix Commerce, Zen Cart, osCommerce
Llama 4 Maverickno first choiceShopifyChanged
Two alternativesAdobe Commerce, BigCommerce
no first choiceno first choiceagainst: Adobe Commerce, SAP Commerce, commercetoolsShopify
Two alternativesAdobe Commerce, Webflow
nothing named
Qwen 3.7 FlashAdobe Commerce
Four alternativesBigCommerce, Salesforce Commerce Cloud, Shopify, commercetools
Adobe CommerceHeld
Two alternativesSAP Commerce Cloud, commercetools
no first choiceShopify
Two alternativesBigCommerce, Elastic Path
against: Adobe Commerce, SAP Commerce, Salesforce Commerce Cloud
no first choiceagainst: Magento Open Source, Oracle CX / NetSuite SuiteCommerce, Salesforce Commerce Cloud, Sitecore, Standard Shopify, WooCommerce
Kimi K2Adobe Commerce
Four alternativesBigCommerce B2B Edition, Salesforce Commerce Cloud, Shopify, commercetools
Salesforce Commerce CloudChanged
Four alternativesAdobe Commerce, BigCommerce, SAP Commerce Cloud, commercetools
no first choiceShopify
Two alternativesBigCommerce, Elastic Path
against: Adobe Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud, commercetools
no first choiceagainst: BigCommerce, SAP Commerce Cloud, Salesforce Commerce Cloud, Shopify, Squarespace, Wix
GLM 4.7 FlashXAdobe Commerce
Four alternativesBigCommerce, Salesforce Commerce Cloud, Shopify, commercetools
against: SAP Commerce Cloud
Adobe CommerceHeld
Two alternativesBigCommerce, Shopify
Shopify
Six alternativesAdobe Commerce, BigCommerce, Elastic Path Composable Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud, commercetools
Shopify
Two alternativesBigCommerce, Elastic Path Composable Commerce
against: Adobe Commerce, SAP Commerce Cloud, Salesforce Commerce Cloud
no first choiceagainst: Adobe Commerce, BigCommerce, PrestaShop, SAP Commerce Cloud, Salesforce Commerce Cloud, Shopify, Wix E-commerce, WooCommerce
MiniMax M2.5no first choice
Five alternativesAdobe Commerce, BigCommerce, Oracle Commerce, SAP Commerce Cloud, Shopify
ShopifyChanged
Three alternativesAdobe Commerce, BigCommerce, Oracle NetSuite
no first choiceBigCommerce
One alternativeShopify
no first choiceagainst: Medusa, Saleoragainst: Adobe Commerce, Salesforce Commerce Cloud, Shopify, Sprinker, Squarespace, Wix Commerce, WooCommerce, WordPress, commercetools
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:04yes88 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:25yes64 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:43yes1627 s
Direct recommendationPerplexity Sonarsonar2026-09-15 04:32yes205 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:11yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:19yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:03yes051 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:34yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:58yes033 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:01yes033 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:54yes020 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:31no011 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:56yes912 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:13yes44 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:07yes822 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:07yes175 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:40yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:46no05 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:09yes017 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:05yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:20yes024 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:06yes035 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:34yes066 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:46yes018 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:51yes97 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:13yes511 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:57yes925 s
ComparativePerplexity Sonarsonar2026-09-15 00:23yes2010 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:26yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:01yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:12yes021 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 05:00yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:18yes036 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:01yes055 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:26yes050 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:23yes016 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:01yes1714 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:34yes47 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:41yes2427 s
Budget constrainedPerplexity Sonarsonar2026-09-15 05:01yes208 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:06yes06 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:27yes09 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:41yes019 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:31yes03 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:39yes045 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:46yes026 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:56yes079 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:19yes019 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:05yes1512 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:00yes16 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:13no015 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:43yes208 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:32yes010 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:21no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:01yes033 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:34yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:13no045 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:00yes088 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:03yes027 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:10no010 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:00yes1413 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:24yes45 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:01yes1829 s
Negative framingPerplexity Sonarsonar2026-09-15 00:42yes196 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:28yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:17yes07 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:23yes047 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:02yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:45no031 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:20yes076 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:18yes020 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:42yes038 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Adobe read as Adobe Commerce
Adobe (Magento/Cloud) read as Adobe Commerce
Oracle read as Oracle CPQ
SAP read as SAP Commerce Cloud
Unresolved, counted raw
Akamai (Kona/Aria)
B2B Wholesale Solution
BigCommerce B2B
Carbon
Commerce.js
Core dna
Oracle CX / NetSuite SuiteCommerce
SAP Commerce
SAP Commerce On-Premise (Formerly Hybris)
Saleor
Virto Commerce
Webflow eCommerce
Discontinued, still offered
No shut-down product was recommended here.
← CRM data qualityProposals →