GTM AI Index
Guides

Ten categories, walked product by product

A guide takes one category's standing from the September 2026 Edition and walks the top eight products in order: the share and rank each holds for each buyer, what the twelve models said for and against it in their own words, and where the answer changes with the framing or the size of the company asking. Every figure is the category page's own; a guide adds no opinion, only the reading.

Revenue operations
CRM
HubSpot CRM leads at 41% of first choices, clear leader. The top eight of eight ranked products, with what the models said for and against each.
Sales
Sales engagement platforms
Salesloft leads at 35% of first choices, contested. The top six of six ranked products, with what the models said for and against each.
GTM data and infrastructure
Customer data platforms
Segment leads at 48% of first choices, clear leader. The top four of four ranked products, with what the models said for and against each.
GTM data and infrastructure
Product analytics
Amplitude leads at 30% of first choices, contested. The top six of six ranked products, with what the models said for and against each.
Customer
Customer support and helpdesk
Freshdesk leads at 44% of first choices, clear leader. The top five of five ranked products, with what the models said for and against each.
Marketing
SEO and content optimization platforms
Surfer SEO leads at 25% of first choices, contested. The top eight of ten ranked products, with what the models said for and against each.
Marketing
Social media management
Sprout Social leads at 37% of first choices, contested. The top eight of eight ranked products, with what the models said for and against each.
Marketing
Webinar and virtual event platforms
Livestorm leads at 23% of first choices, contested. The top eight of ten ranked products, with what the models said for and against each.
Sales
Sales intelligence and contact data
Apollo.io leads at 76% of first choices, clear leader. The top four of four ranked products, with what the models said for and against each.
Marketing
Account-based marketing platforms
AdRoll ABM leads at 56% of first choices, clear leader. The top eight of nine ranked products, with what the models said for and against each.

Why these ten

Guides are added a few categories at a time and measured before more follow. The categories the publisher competes in carry no guide, so a guide never has to disclose a conflict inside it; their category pages carry the disclosure instead. Every category has its standing, its warnings and every answer on its own page whether or not a guide exists for it yet.