AI Indexes
GTM AI Index
Index › Function 04 of 6 · October 2026 Edition
October 2026 Edition

Revenue operations

The function that owns the system of record and the quote-to-cash mechanics: CRM, CPQ, contracts, billing, commissions, territory and quota planning. All 12 of its categories are scored, and rescored every edition.

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Standing in revenue operations

First-choice share across the direct, paraphrase, budget and scale prompts, all fourteen models, for the twelve revenue operations categories scored in the October 2026 Edition.
Revenue operations
Proposal software
One leader in all three segments
PandaDocClear leader
SMB
67%▲+16Since September 2026: 49% → 65%, +16 points. Past the 11-point floor: movement. Read over the models both editions asked.
Mid-market
65%▲+18Since September 2026: 49% → 67%, +18 points. Past the 11-point floor: movement. Read over the models both editions asked.
Enterprise
19%▼−5Since September 2026: 22% → 17%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Revenue operations
Billing and subscription management
A different leader in every segment
Stripe BillingClear leader
SMB
45%=heldSince September 2026: 41% → 41%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
ChargebeeClear leader
Mid-market
60%▲+2Since September 2026: 60% → 62%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
ZuoraClear leader
Enterprise
55%▼−9Since September 2026: 60% → 51%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Revenue operations
CRM
Small business and mid-market share a leader. Enterprise differs.
HubSpot CRMClear leader
SMB
44%▼−7Since September 2026: 50% → 43%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
59%▲+22Since September 2026: 41% → 63%, +22 points. Past the 11-point floor: movement. Read over the models both editions asked.
Salesforce Sales CloudClear leader
Enterprise
65%▲+4Since September 2026: 60% → 65%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Revenue operations
CPQ
A different leader in every segment
PandaDocClear leader
SMB
45%▼−7Since September 2026: 54% → 47%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
DealHubConsensus
Mid-market
57%▼−4Since September 2026: 62% → 58%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Salesforce Revenue CloudClear leader
Enterprise
49%▼−12Since September 2026: 61% → 49%, −12 points. Past the 11-point floor: movement. Read over the models both editions asked.
Revenue operations
Pricing optimization
Mid-market and enterprise share a leader. Small business differs.
PrisyncClear leader
SMB
46%
PricefxClear leader
Mid-market
53%
Enterprise
38%
Revenue operations
Ecommerce platforms
A different leader in every segment
ShopifyClear leader
SMB
45%▲+10Since September 2026: 35% → 45%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
BigCommerce B2B EditionClear leader
Mid-market
47%▼−1Since September 2026: 47% → 46%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
ShopifyContested
Enterprise
31%↗new leaderNew leader since September 2026: Shopify (32%) replaces Adobe Commerce (34% then, 10% now), 22 points clear, past the 11-point floor.
Revenue operations
CRM data quality and deduplication
Small business and mid-market share a leader. Enterprise differs.
InsycleClear leader
SMB
39%▲+7Since September 2026: 30% → 37%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
43%▲+10Since September 2026: 34% → 44%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
DemandToolsContested
Enterprise
33%▲+6Since September 2026: 27% → 33%, +6 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Revenue operations
Territory and quota planning
A different leader in every segment
QuotaPathContested
SMB
24%▲+1Since September 2026: 22% → 23%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
CaptivateIQ PlanningContested
Mid-market
36%▼−1Since September 2026: 34% → 33%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Anaplan Territory & Quota PlanningContested
Enterprise
32%↗new leaderNew leader since September 2026: Anaplan Territory & Quota Planning (35%) replaces Varicent Territory and Quota Planning (39% then, 25% now), 10 points clear, inside the 11-point floor.
Revenue operations
Product information management
Small business and mid-market share a leader. Enterprise differs.
PlytixClear leader
SMB
84%
Mid-market
34%
Inriver PIMContested
Enterprise
27%
Revenue operations
Order management systems
Small business and mid-market share a leader. Enterprise differs.
Zoho InventoryClear leader
SMB
40%
Mid-market
25%
IBM Sterling Order ManagementClear leader
Enterprise
44%
Revenue operations
Sales commissions and incentive compensation
A different leader in every segment
QuotaPathClear leader
SMB
47%▼−7Since September 2026: 54% → 47%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
CaptivateIQContested
Mid-market
25%↗new leaderNew leader since September 2026: CaptivateIQ (26%) replaces Everstage (25% then, 17% now), 9 points clear, inside the 11-point floor.
Xactly IncentContested
Enterprise
28%▲+1Since September 2026: 28% → 29%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Revenue operations
Contract lifecycle management and e-signature
Small business and mid-market share a leader. Enterprise differs.
PandaDocClear leader
SMB
43%▼−9Since September 2026: 47% → 38%, −9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Mid-market
23%=heldSince September 2026: 25% → 25%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Icertis Contract IntelligenceContested
Enterprise
21%↗new leaderNew leader since September 2026: Icertis Contract Intelligence (22%) replaces Ironclad (22% then, 18% now), 4 points clear, inside the 11-point floor.

Every revenue operations category, every edition

All twelve are scored in the October 2026 Edition and rescored every month. Each category page carries the leader, the products warned against, every model's answer prompt by prompt, the sources the answers cite, and every judgment made between the raw labels and the numbers. Subscribers receive every edition's files on the day it compiles.
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