Every category where a model named Shopify for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Ecommerce platforms	Revenue operations	22%	2 of 71	9%	75	accepted challenger	▲+8Since September 2026: 16% → 24%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce marketing	Marketing	4%	5 of 115	4%	28	accepted challenger	▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce search and merchandising	Marketing	2%	17 of 74	75%	4	under 10 labels · led by Algolia at 25%
Content management systems for marketing sites	Marketing	0%	14 of 55	29%	14	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Retail media platforms	Marketing	0%	87 of 121	0%	1	under 10 labels · led by Amazon Ads at 33%
SMS and WhatsApp marketing platforms	Marketing	0%	82 of 111	0%	1	under 10 labels · led by Customer.io at 17%
Web analytics	GTM data and infrastructure	0%	79 of 91	100%	1	under 10 labels · led by Google Analytics 4 at 57%

Movement

Since September 2026, Shopify held within the floor in all seven categories: no change cleared 11 points.

Best category · Ecommerce · by segment

Small business▲+10Since September 2026: 35% → 45%, +10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

45%from 35% in September 2026

Inside the floor by 1 pointRank 1 of 53, unchanged

Mid-market▲+8Since September 2026: 16% → 24%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

24%from 16% in September 2026

Inside the floor by 3 pointsRank 3 → 2 of 60

Enterprise▲+3Since September 2026: 29% → 32%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

32%from 29% in September 2026

Inside the floor by 8 pointsRank 2 → 1 of 72

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Ecommerce	16%	24%	▲+8Since September 2026: 16% → 24%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 3 → 2 of 71
Ecommerce marketing	2%	5%	▲+3Since September 2026: 2% → 5%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 9 → 5 of 115
Ecommerce search	0%	2%	newNew since September 2026: not ranked then, 2% now.	New this edition	Rank 17 of 74, unchanged
Marketing CMS	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 10 → 14 of 55
Retail media	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 87 of 121, unchanged
SMS & WhatsApp	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 82 of 111, unchanged
Web analytics	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 79 of 91, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Shopify across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	3	3	1	9
GPT-5.4 mini	3	2	0	1	6
Gemini 3.5 Flash	2	6	2	3	13
Perplexity Sonar	0	5	2	0	7
Grok 4.1 Fast	1	4	2	1	8
Mistral Small	4	1	3	1	9
DeepSeek V4 Flash	2	3	2	2	9
Llama 4 Maverick	0	0	7	1	8
Qwen 3.7 Flash	2	4	2	2	10
Kimi K2	2	7	0	1	10
GLM 4.7 FlashX	4	3	1	2	10
MiniMax M2.5	5	5	2	1	13
GPT-6 Luna	1	3	0	0	4
Muse Glimmer 30B	2	4	2	0	8

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct66 labels14

Paraphrase48 labels15

Comparative68 labels39not counted in share

Budget-constrained67 labels22

Scale-constrained35 labels12

Negative76 labels8not counted in share

First choiceAlternativeMentionNegative360 labels in all, every segment counted; 63 of the 110 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you want an all-in-one platform: Shopify offers built-in email marketing, discounts, product reviews, and abandoned cart emails at a low starting price ($5/month).” GLM 4.7 FlashX · Ecommerce marketing · budget prompt · first choice

“Shopify ranks highest overall for most small and mid-sized ecommerce businesses due to speed, ecosystem strength, and marketing capabilities.” Claude Haiku 4.5 · Ecommerce · comparative prompt · first choice

“One of the most popular all-in-one platforms... It's best for businesses that want a unified solution for sales, marketing, and operations” Mistral Small · Ecommerce marketing · comparative prompt · first choice

“The market leader for small to medium-sized businesses. It is an "all-in-one" solution known for being easy to use, reliable” Qwen 3.7 Flash · Ecommerce · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms to Avoid Completely (If Possible) Native search inside Shopify / WooCommerce / BigCommerce” DeepSeek V4 Flash · Ecommerce search · negative prompt · hard negative

“Avoid Shopify for a marketing site unless your primary goal is a simple online store” GLM 4.7 FlashX · Marketing CMS · negative prompt · hard negative

“Out-of-the-Box CMS/E-commerce Core Search (Avoid as you scale)” Gemini 3.5 Flash · Ecommerce search · negative prompt · hard negative

“Shopify's push toward using its own tools can create friction, and businesses that opt out of Shopify Payments face additional transaction fees.” Claude Haiku 4.5 · Ecommerce marketing · negative prompt · soft negative

Named alongside

The products named in the same answers as Shopify, over the 349 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Shopify was named but was not.

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ProductSame answerTook the first choice insteadHead to head

BigCommerce B2B Edition185 of 34940Compare →

Adobe Commerce169 of 3499Not among the top eight

WooCommerce142 of 34916Compare →

Salesforce Commerce Cloud107 of 3497Not among the top eight

Wix84 of 3494Not among the top eight

Squarespace Commerce61 of 3490Not among the top eight

BigCommerce59 of 3495Compare →

SAP Commerce Cloud56 of 3498Not among the top eight

commercetools47 of 3493Not among the top eight

Klaviyo44 of 34910Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Shopify. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 314 of the 349 answers that named Shopify and are not a share of its labels.

Domains cited

shopify.comYour site187

bigcommerce.com128

forbes.com78

netsolutions.com76

ecommerce-platforms.com74

learn.g2.com74

elogic.co73

guideflow.com63

linkedin.com39

digitalapplied.com37

642 of the 829 domain citations in answers naming Shopify came from somebody else's page.

Pages cited

learn.g2.com/best-ecommerce-platforms61

bigcommerce.com/articles/ecommerce/ecommerce-platforms54

forbes.com/advisor/business/software/best-ecommerce-platform43

shopify.com/enterprise/blog/b2b-ecommerce-platforms41

netsolutions.com/hub/b2b-ecommerce/platforms39

amzprep.com/top-25-ecommerce-platforms-north-america36

ecommerce-platforms.com/articles/the-best-b2b-ecommerce-platform35

bigcommerce.com/articles/ecommerce/small-business-ecommerce34

Pages are listed as the models cited them.

Search and answers

shopify.com is not in Google's top ten for any of the category's searches. In the answers, Shopify takes 22% of first choices and BigCommerce B2B Edition takes 47%.

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In search

Google, US estimates

Position for “ecommerce platform”

–

not in the top ten

Position for “best ecommerce platform”

–

not in the top ten

Searches for its name, Google: 1,000,000 a month (“shopify”)
AI search demand for its name, est.: 38,067 a month
Organic visits to its site: about 3,486,997 a month
Searches its site ranks for: 307,288 · 17,862 in the top three
Sites linking to it: 2,780,345
Paid Google search: 24 searches its ads show for, about 337 clicks and $3,351 a month (estimate)

Ads on GoogleDetailLess

110+ ads · 70 text, 38 video, 2 image · 110 shown in the last 30 days

First shown August 2022, as Shopify Inc., verified. Ads started 2025-10 to 2026-09: 49 in the year, 61 before. 10 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

22%

rank 2 of 71 in ecommerce

Segment leader

47%

BigCommerce B2B Edition

First choices: 63 across its categories
Named in: 349 answers
Its own site cited: in 314 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on shopify.com

33,431

subdomains included

Content

19,600

counted in the table below

Documentation

6,632

Product · Integration

24 · 13

Kind	Pages	Last 90 days	Latest
Blog	16,595	4	2026-09-28
Conference or event	1,020	2	2026-07-02
Glossary or explainer	698	27	2026-09-22
Comparison	467	undated
Report or ebook	226	12	2026-09-15
Case study	212	undated
Webinar or virtual event	165	undated
Template or tool	106	undated
Podcast or video	94	15	2026-08-26
News or press	17	0	2026-04-29

Most recent

2026-09-28Organic growth meaning blog
2026-09-24Admin new look blog
2026-09-22What is link payment glossary or explainer
2026-09-22What is quickbooks glossary or explainer
2026-09-22101 ecommerce basics glossary or explainer
2026-09-22What is link payment glossary or explainer

How it is countedHide how it is counted

Every page shopify.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Shopify

What the judge wrote, as written, with how often. The vendor table decides that these count as Shopify; a claim can dispute any of them.

Shopify Plus 43Shopify Basic 6Shopify Starter 3Shopify (Basic Plan) 1Shopify (SMS integrations) 1Shopify (or Shopify Plus) 1Shopify Plus (with B2B Suite) 1

Follow Shopify

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Shopify.

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On record

Wikidata

Website: shopify.com
Headquarters: Ottawa, Canada
Founded: 2006
Employees: about 8,300 (2023)
Ownership: Public, SHOP on Toronto Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: The All-in-One Commerce Platform for Businesses
shopify.com
For: Businesses; from entrepreneurs to enterprise
shopify.com
Price stated: Start for free shopify.com
Starting price: 3 days free, then $1/month for 3 months shopify.com/pricing
Free plan or trial: Try Shopify free shopify.com
Integrations claimed: 21000 shopify.com · 1000 shopify.com/pricing pages disagree
Certifications: Level 1 PCI DSS compliantPCI compliant by defaultSOC 2 Type IISOC 3SOC2 Type II compliance
Hosting: nearly every country in the world
Customers named: Steve MaddenOrnot BikeGlossierHouseplantKOTNEastforkMonosStanley 1913

What Shopify's own pages state, read September 28, 2026: shopify.com, shopify.com/pricing, shopify.com/zh/security, shopify.com/plus/platform, shopify.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Shopify's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Shopify, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Shopify by email, built from the raw record of the edition. It shows:

where Shopify is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Shopify, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Shopify is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Shopify is among the products AI models recommend first in Ecommerce platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/revops/ecommerce-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/shopify--ecommerce-platforms-wide.svg" alt="Among AI models' top three in Ecommerce platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Ecommerce platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/revops/ecommerce-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/shopify--ecommerce-platforms-square.svg" alt="Among AI models' top three in Ecommerce platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Ecommerce platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/revops/ecommerce-platforms/"><img src="https://gtm-ai-index.com/badges/2026-10/shopify--ecommerce-platforms-compact.svg" alt="Among AI models' top three in Ecommerce platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Ecommerce platforms standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.