GTM AI Index
Index Vendors › BigCommerce · September 2026 Edition
3 categories · Ranked

BigCommerce

217Judge labels
38First choices
23Negative labels
12 of 12Models named it
3Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
31% in Ecommerce for small business buyers
Rank 2 of 98 in the mid-market standingaccepted challenger
3 of 12 models made it the first choice on the direct prompt; 3% of its 38 labels there were negative.
By buyer segmentStrongest at small business.
In ecommerce · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named BigCommerce for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Ecommerce platformsRevenue operations18%2 of 983%38accepted challenger
Ecommerce marketingMarketing6%6 of 1548%12accepted challenger
Content management systems for marketing sitesMarketing0%41 of 6250%2under 10 labels · led by WordPress at 33%

Movement

This is the first edition on this tier, so no move can be computed for BigCommerce yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated BigCommerce across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501203
GPT-5.4 mini12104
Gemini 3.5 Flash02103
Perplexity Sonar11204
Grok 4.1 Fast04026
Mistral Small03104
DeepSeek V4 Flash21014
Llama 4 Maverick21104
Qwen 3.7 Flash02204
Kimi K213004
GLM 4.7 FlashX35008
MiniMax M2.521104

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct40 labels9
Paraphrase21 labels10
Comparative52 labels2not counted in share
Budget-constrained36 labels14
Scale-constrained24 labels5
Negative44 labels4not counted in share
First choiceAlternativeMentionNegative217 labels in all, every segment counted; 38 of the 44 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best overall budget pick for a full store: BigCommerce Standard at $29/month is a strong low-cost option” Perplexity Sonar · Ecommerce · budget prompt · first choice
“The best ecommerce marketing platform for a company with a limited budget is BigCommerce Standard at $29/month” Llama 4 Maverick · Ecommerce marketing · budget prompt · first choice
“If you can stretch to ~$29/month, BigCommerce offers the best long-term value with zero transaction fees.” DeepSeek V4 Flash · Ecommerce · budget prompt · first choice
“Start with Shopify Plus or BigCommerce Enterprise unless you have specific complexity” Kimi K2 · Ecommerce · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Others to Skip ... Optimization pain unless DTC-heavy” Grok 4.1 Fast · Marketing CMS · negative prompt · hard negative
“Complaints: Terrible customer service (unresponsive, hard to reach); recent Trustpilot spikes in negativity.” Grok 4.1 Fast · Ecommerce marketing · negative prompt · soft negative
“Trustpilot rating of only 1.4/5 ("Bad")” DeepSeek V4 Flash · Ecommerce · negative prompt · soft negative

Named alongside

The products named in the same answers as BigCommerce, over the 216 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BigCommerce was named but was not.
ProductSame answerTook the first choice insteadHead to head
Shopify199 of 21665Not in the top three
Adobe Commerce117 of 21610Not in the top three
Salesforce Commerce Cloud77 of 2161Not in the top three
commercetools53 of 2162Not in the top three
SAP Commerce Cloud47 of 2162Not in the top three
Square Online43 of 21610Not in the top three
Wix42 of 2163Not in the top three
Squarespace42 of 2160Not in the top three
Ecwid31 of 2160Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named BigCommerce. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 37 of the 216 answers that named BigCommerce and are not a share of its labels.

Domains cited

bigcommerce.comYour site25
shopify.com24
forbes.com14
learn.g2.com14
oroinc.com10
virtocommerce.com10
guideflow.com9
sparklayer.io9
elasticpath.com7
clarity-ventures.com6

103 of the 128 domain citations in answers naming BigCommerce came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as BigCommerce

What the judge wrote, as written, with how often. The vendor table decides that these count as BigCommerce; a claim can dispute any of them.
BigCommerce Standard 5BigCommerce Enterprise 3BigCommerce (Performance Plan + B2B Edition) 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BigCommerce's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BigCommerce, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at bigcommerce.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

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