AI Indexes
GTM AI Index
Index › Products › BigCommerce · October 2026 Edition
4 categories · Ranked

BigCommerce

81Judge labels
7First choices
12Negative labels
13 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Ecommerce marketing for mid-market buyers
Rank 9 of 115 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 7% of its 15 labels there were negative.
What the models named instead of BigCommerce →
By buyer segmentRead the same way at every buyer size.
In ecommerce marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named BigCommerce for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Ecommerce marketingMarketing4%9 of 1157%15accepted challenger▼−1Since September 2026: 6% → 5%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
Ecommerce search and merchandisingMarketing2%15 of 7433%3under 10 labels · led by Algolia at 25%
Content management systems for marketing sitesMarketing0%33 of 550%1under 10 labels · led by HubSpot Content Hub at 42%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Order management systemsRevenue operations0%75 of 1310%1under 10 labels · led by Zoho Inventory at 25%

Movement

Since September 2026, BigCommerce held within the floor in all four categories: no change cleared 11 points.

Best category · Ecommerce marketing · by segment

Small business▼−1Since September 2026: 6% → 5%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 6% in September 2026
Inside the floor by 10 pointsRank 6 → 7 of 92
Mid-market▼−1Since September 2026: 6% → 5%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 6% in September 2026
Inside the floor by 10 pointsRank 6 → 8 of 106
Enterprise▼−5Since September 2026: 9% → 4%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 9% in September 2026
Inside the floor by 6 pointsRank 3 → 9 of 110

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Ecommerce search0%2%newNew since September 2026: not ranked then, 2% now.New this editionRank 15 of 74, unchanged
Ecommerce marketing6%5%▼−1Since September 2026: 6% → 5%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 6 → 9 of 115
Marketing CMS0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 38 → 33 of 55
Order management0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 75 of 131, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated BigCommerce across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini02103
Gemini 3.5 Flash01102
Perplexity Sonar01001
Grok 4.2000000
Mistral Small00000
DeepSeek V4 Flash10012
Llama 4 Maverick00000
Qwen 3.7 Flash11103
Kimi K201001
GLM 4.7 FlashX01113
MiniMax M2.511103
GPT-6 Luna00000
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct23 labels4
Paraphrase3 labelsNone
Comparative17 labelsNone
Budget-constrained13 labels2
Scale-constrained7 labels1
Negative18 labelsNone
First choiceAlternativeMentionNegative81 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd suggest starting conversations with Shopify Plus, BigCommerce Enterprise, and Adobe Commerce as a baseline” MiniMax M2.5 · Ecommerce marketing · scale prompt · first choice
“The Best "All-in-One" Choice: BigCommerce (B2B Edition) ... BigCommerce is the strongest mid-market contender.” Qwen 3.7 Flash · Ecommerce search · direct prompt · first choice
“BigCommerce (B2B Edition) — Best Overall for Mid-Market B2B” DeepSeek V4 Flash · Ecommerce marketing · direct prompt · first choice
“the strongest mid-market-friendly option is often BigCommerce or Salesforce Commerce Cloud” GPT-5.4 mini · Ecommerce marketing · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms to Avoid Completely (If Possible) Native search inside Shopify / WooCommerce / BigCommerce” DeepSeek V4 Flash · Ecommerce search · negative prompt · hard negative
“Poor customer service that refers problems to paid developers” GLM 4.7 FlashX · Ecommerce marketing · negative prompt · hard negative

Named alongside

The products named in the same answers as BigCommerce, over the 81 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and BigCommerce was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Adobe Commerce34 of 814Not among the top eight
Salesforce Commerce Cloud32 of 815Not among the top eight
WooCommerce27 of 810Not among the top eight
Mailchimp18 of 810Not among the top eight
Wix12 of 813Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named BigCommerce. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 74 of the 81 answers that named BigCommerce and are not a share of its labels.

Domains cited

shopify.com37
bigcommerce.comYour site34
netsolutions.com23
taboola.com22
learn.g2.com21
elogic.co20
forbes.com19
theretailexec.com17
ecommerce-platforms.com16
guideflow.com14

189 of the 223 domain citations in answers naming BigCommerce came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

bigcommerce.com is not in Google's top ten for any of the category's searches. In the answers, BigCommerce takes 4% of first choices and HubSpot Marketing Hub takes 38%.
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In search

Google, US estimates
Position for “ecommerce marketing platform”
–
not in the top ten
Position for “best ecommerce marketing platform”
–
not in the top ten
Searches for its name, Google
9,900 a month (“bigcommerce”)
AI search demand for its name, est.
989 a month
Organic visits to its site
about 655,124 a month
Searches its site ranks for
37,223 · 2,735 in the top three
Sites linking to it
224,719
Paid Google search
5 searches its ads show for, about 85 clicks and $1,225 a month (estimate)
Ads on GoogleDetailLess
118+ ads · 84 text, 34 video · 115 shown in the last 30 days

First shown November 2022, as Commerce.com US, Inc., verified. Ads started 2025-10 to 2026-09: 64 in the year, 54 before. 2 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
4%
rank 9 of 115 in ecommerce marketing
Segment leader
38%
HubSpot Marketing Hub
First choices
7 across its categories
Named in
81 answers
Its own site cited
in 74 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on bigcommerce.com
3,933
subdomains included
Content
1,950
counted in the table below
Documentation
4
Product · Integration
68 · 1,423
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog943402026-09-24
Glossary or explainer42612026-08-27
News or press190undated
Case study130undated
Report or ebook120undated
Webinar or virtual event4012026-07-20
Podcast or video3922026-08-14
Comparison35undated
Conference or event25undated
Template or tool2undated

Events in person

Last twelve months

As the event pages on bigcommerce.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page bigcommerce.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as BigCommerce

What the judge wrote, as written, with how often. The vendor table decides that these count as BigCommerce; a claim can dispute any of them.
BigCommerce (B2B Edition) 2BigCommerce Enterprise 1

Follow BigCommerce

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

BigCommerce is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
Commerce built for momentum.
For
merchants
Price stated
No credit card. No pressure. bigcommerce.com
Starting price
29 bigcommerce.com/pricing
Free plan or trial
Try for free bigcommerce.com
Integrations claimed
600 bigcommerce.com · 1200 bigcommerce.com/pricing pages disagree
Customers named
UPLIFT DeskThe RealRealBMWSellarsHanna InstrumentsTooldenMusicDirectAS Colour
Not stated on the pages read
Certifications, hosting

What BigCommerce's own pages state, read September 28, 2026: bigcommerce.com, bigcommerce.com/pricing, bigcommerce.com/articles/ecommerce/compliance, bigcommerce.com/product, bigcommerce.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when BigCommerce's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as BigCommerce, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for BigCommerce by email, built from the raw record of the edition. It shows:

  • where BigCommerce is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name BigCommerce, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at bigcommerce.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.