Small business▲+8Since September 2026: 2% → 10%, +8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
10%from 2% in September 2026
Inside the floor by 3 pointsRank 10 → 6 of 92
7 categories · RankedWix
196Judge labels
8First choices
87Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Marketing CMS for small business buyers
Rank 12 of 115 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 25% of its 8 labels there were negative.
What the models named instead of Wix →By buyer segmentRead the same way at every buyer size.
Small business6 of 101
8%9 labels
under the label threshold
Mid-market12 of 115
2%8 labels
under the label threshold
Enterprise117 of 118
0%5 labels
under the label threshold
In ecommerce marketing · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Wix for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Ecommerce marketing | Marketing | 2% | 12 of 115 | 25% | 8 | under 10 labels · led by HubSpot Marketing Hub at 38% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Landing pages and interactive content | Marketing | 2% | 22 of 69 | 40% | 15 | criticized challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content management systems for marketing sites | Marketing | 0% | 10 of 55 | 30% | 27 | criticized challenger | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Ecommerce platforms | Revenue operations | 0% | 14 of 71 | 29% | 17 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Email marketing platforms | Marketing | 0% | 63 of 66 | 100% | 2 | under 10 labels · led by HubSpot Marketing Hub at 35% | newNew since September 2026: not ranked then, 0% now. |
| Content marketing platforms | Marketing | 0% | 105 of 135 | 0% | 1 | under 10 labels · led by HubSpot Content Hub at 33% | newNew since September 2026: not ranked then, 0% now. |
| Web analytics | GTM data and infrastructure | 0% | 82 of 91 | 100% | 1 | under 10 labels · led by Google Analytics 4 at 57% |
Movement
Since September 2026, Wix held within the floor in all seven categories: no change cleared 11 points.
Best category · Ecommerce marketing · by segment
Mid-market▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 4% in September 2026
Inside the floor by 9 pointsRank 7 → 13 of 106
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 91 → 109 of 110
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Marketing CMS | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 10 of 55 |
| Landing pages | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 42 → 22 of 69 |
| Ecommerce marketing | 4% | 2% | ▼−2Since September 2026: 4% → 2%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 7 → 12 of 115 |
| Ecommerce | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 11 → 14 of 71 |
| Email marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 63 of 66, unchanged |
| Content marketing | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 105 of 135, unchanged |
| Web analytics | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 82 of 91, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Wix across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Wix across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 2 | 1 | 5 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 5 | 7 |
| Perplexity Sonar | 0 | 2 | 0 | 2 | 4 |
| Grok 4.1 Fast | 0 | 2 | 3 | 3 | 8 |
| Mistral Small | 0 | 4 | 1 | 0 | 5 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 0 | 4 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 3 | 5 | 10 |
| Kimi K2 | 0 | 2 | 2 | 2 | 6 |
| GLM 4.7 FlashX | 0 | 3 | 1 | 3 | 7 |
| MiniMax M2.5 | 1 | 2 | 0 | 1 | 4 |
| GPT-6 Luna | 0 | 3 | 0 | 1 | 4 |
| Muse Glimmer 30B | 0 | 1 | 2 | 1 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase8 labelsNone
Comparative47 labels1not counted in share
Budget-constrained54 labels8
Scale-constrained6 labelsNone
Negative78 labelsNone
First choiceAlternativeMentionNegative196 labels in all, every segment counted; 8 of the 9 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with Square Online or Wix - both offer free/low-cost entry with built-in marketing tools” MiniMax M2.5 · Ecommerce marketing · budget prompt · first choice
“or Wix if you want a free-to-start option with more general website/marketing features” GPT-5.4 mini · Landing pages · budget prompt · first choice
“Known for its built-in marketing and sales tools, Wix is a good choice for small businesses looking for an all-in-one solution” Mistral Small · Ecommerce marketing · budget prompt · alternative
“Wix has pricing plans to suit any budget, with a free plan allowing startups to create a basic website without costs” Claude Haiku 4.5 · Marketing CMS · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Who should avoid: Marketers driving paid traffic (PPC, Facebook Ads) where speed and high conversion rates directly dictate your ad return on investment” Gemini 3.5 Flash · Landing pages · negative prompt · hard negative
“"Wix and Squarespace are genuinely good for simple sites but lock you in completely — migrating out costs $1,000–$5,000"...be cautious / avoid” Muse Glimmer 30B · Marketing CMS · negative prompt · hard negative
“avoid using full website builders for that single purpose ... terrible for *landing pages*” Qwen 3.7 Flash · Landing pages · negative prompt · hard negative
“Why to avoid: Wix is excellent for a "hobby" store, but it hits a "ceiling" quickly.” GLM 4.7 FlashX · Ecommerce · negative prompt · hard negative
Named alongside
The products named in the same answers as Wix, over the 196 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wix was named but was not.ShowHide
Named alongside
The products named in the same answers as Wix, over the 196 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Wix was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Wix. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 179 of the 196 answers that named Wix and are not a share of its labels.
Domains cited
forbes.com68
shopify.com47
blog.hubspot.com42
wix.comYour site42
guideflow.com40
bigcommerce.com31
g2.com29
learn.g2.com29
ecommerce-platforms.com25
linkedin.com22
333 of the 375 domain citations in answers naming Wix came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
wix.com is not in Google's top ten for any of the category's searches. In the answers, Wix takes 2% of first choices and HubSpot Marketing Hub takes 38%.ShowHide
Search and answers
wix.com is not in Google's top ten for any of the category's searches. In the answers, Wix takes 2% of first choices and HubSpot Marketing Hub takes 38%.
ShowHideIn search
Google, US estimatesPosition for “ecommerce marketing platform”
–
not in the top ten
Position for “best ecommerce marketing platform”
–
not in the top ten
- Searches for its name, Google
- 673,000 a month (“wix”)
- AI search demand for its name, est.
- 21,881 a month
- Organic visits to its site
- about 4,049,160 a month
- Searches its site ranks for
- 169,776 · 16,026 in the top three
- Sites linking to it
- 1,726,223
- Paid Google search
- 5 searches its ads show for, about 61 clicks and $1,858 a month (estimate)
In answers
This editionShare of first choices
2%
rank 12 of 115 in ecommerce marketing
Segment leader
38%
HubSpot Marketing Hub
- First choices
- 8 across its categories
- Named in
- 196 answers
- Its own site cited
- in 179 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on wix.com
20,071
subdomains included
Content
6,711
counted in the table below
Documentation
15
Product · Integration
28 · 2,342
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 3,321 | undated | |||
| Blog | 2,584 | 6 | 2026-09-29 | ||
| Glossary or explainer | 409 | 1 | 2026-09-28 | ||
| Conference or event | 103 | undated | |||
| Comparison | 96 | 1 | 2026-08-30 | ||
| Webinar or virtual event | 72 | undated | |||
| Report or ebook | 70 | undated | |||
| News or press | 32 | 5 | 2026-09-15 | ||
| Podcast or video | 22 | 0 | 2026-05-18 | ||
| Case study | 2 | 1 | 2026-08-18 |
Most recent
- 2026-09-29Author blog
- 2026-09-28How to start a blog blog
- 2026-09-28What is a domain glossary or explainer
- 2026-09-28How to register a domain name blog
- 2026-09-15Wix releases latest esg report 1 news or press
- 2026-09-09Base44 integrates native google ads campaign management for app builders news or press
How it is countedHide how it is counted
Every page wix.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Wix
What the judge wrote, as written, with how often. The vendor table decides that these count as Wix; a claim can dispute any of them.
Wix Studio 2Square Online / Wix 1Wix / Wix Studio 1Wix Business 1Wix/Squarespace 1
Follow Wix
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Wix.com is the company behind Wix.ShowHide
The company
Wix.com is the company behind Wix.
ShowHideOn record
Wikidata- Website
- wix.com
- Headquarters
- Tel Aviv, United States
- Founded
- 2006
- Employees
- about 5,929 (2024)
- Ownership
- Public, WIX on Nasdaq
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- the leading website builder
- For
- any business or individual
- Price stated
- Start for free. No credit card required. wix.com
- Starting price
- 0 wix.com/plans
- Free plan or trial
- Start for free wix.com
- Hosting
- worldwide CDN coverage
- Customers named
- KangarooChanelle Anthony DanceInvade & InternoKeta TovFork n’ FilmCherry and MintCalvin PausaniaKevin Zych
- Not stated on the pages read
- Integrations, certifications
What Wix's own pages state, read September 28, 2026: wix.com, wix.com/plans, wix.com/domains/security, wix.com/features/crm, wix.com/marketplace. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Wix's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Wix, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Wix by email, built from the raw record of the edition. It shows:
- where Wix is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Wix, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.