GTM AI Index
Index › Marketing › Marketing CMS › Small business › September 2026 Edition

Content management systems for marketing sites for small business buyers

Asked as “marketing website CMS”, and as “CMS for a marketing site”, on behalf of a small B2B company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
Webflow
Clear leader
47% of first choices, clear leader.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessWebflow47%Clear leaderThis pageMid-marketWordPress33%ContestedStanding →EnterpriseContentful37%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Webflow47%3%59endorsed leader
02WordPress35%14%66endorsed leader
03HubSpot Content Hub8%13%45accepted challenger
04Wix6%41%37criticized challenger
05Squarespace4%35%43criticized challenger
Show the six products at 0%, ordered by negative rate
11Drupal0%83%12criticized challenger
09Shopify0%50%10criticized challenger
10Contentful0%46%24criticized challenger
08Sanity0%30%20criticized challenger
07Framer0%10%10accepted challenger
06Ghost0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
WordPress vs WebflowWordPress vs HubSpot Content HubWebflow vs HubSpot Content Hub

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Webflow47%
02WordPress35%
03HubSpot Content Hub8%
04Wix6%
05Squarespace4%
06Ghost0%
07Framer0%
08Sanity0%
09Shopify0%
10Contentful0%
11Drupal0%

02What they warned about

Six of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Wix
41%
15 of 37 labels negative · 12 of 12 models · 3 hard negative
“**Wix, Squarespace** (for growth-focused marketing sites) | Superficial marketing features, SEO limitations, mobile issues, design cookie-cutter effect, hidden costs, limited ownership” GLM 4.7 FlashX, negative prompt
Squarespace
35%
15 of 43 labels negative · 9 of 12 models · 2 hard negative
“Wix and Squarespace restrict deep technical SEO control” GLM 4.7 FlashX, negative prompt
Drupal
83%
10 of 12 labels negative · 8 of 12 models · 5 hard negative
“Open-source but developer-heavy (steep learning curve, needs coding for basics), better for mid-market/gov sites.” Grok 4.1 Fast, negative prompt
Adobe Experience Manager
86%
6 of 7 labels negative · 6 of 12 models · 5 hard negative
“Strongly Avoid (Overkill for Small Businesses)... Massive TCO (e.g., $350K license + $100K hosting/year), rigid for non-enterprise use” Grok 4.1 Fast, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

17 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 170 links across 114 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

brightspot.com
vendor site · Brightspot5 answers · 6 citations · 2 models
impactplus.com
5 answers · 5 citations · 2 models
reddit.com
vendor site · Reddit4 answers · 5 citations · 1 model
sellingsignals.com
4 answers · 5 citations · 1 model
getnerdify.com
4 answers · 4 citations · 2 models
blog.hubspot.com
vendor site · HubSpot3 answers · 4 citations · 2 models
contentful.com
vendor site · Contentful3 answers · 4 citations · 2 models
forbes.com
3 answers · 3 citations · 1 model
spaceship.com
3 answers · 3 citations · 2 models
unfoldcms.com
3 answers · 3 citations · 1 model
convertedgrowth.com
2 answers · 3 citations · 1 model
luniq.io
2 answers · 3 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

impactplus.com/blog/top-10-cms-platforms-for-digital-marketing
5 answers · 2 models
brightspot.com/cms-resources/cms-selection-guide/best-cms-for-small-businesses
4 answers · 2 models
getnerdify.com/blog/best-cms-for-small-business
4 answers · 2 models
sellingsignals.com/best-cms-platforms
4 answers · 1 model
forbes.com/advisor/business/software/best-content-management-software
3 answers · 1 model
spaceship.com/blog/best-cms-for-small-business
3 answers · 2 models
attractgroup.com/blog/best-cms-small-business
2 answers · 1 model
bluehost.com/blog/best-cms-platforms-for-your-website
2 answers · 1 model
convertedgrowth.com/website-cms-trends
2 answers · 1 model
coremedia.com/blog/the-7-best-cms-platforms-for-enterprises
2 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best marketing website CMS for a small B2B company?”Paraphrase“Which CMS for a marketing site would you recommend to a small business that sells to other businesses?”Comparative“What are the top content management systems for marketing websites for a small team and how do they differ?”Budget-constrained“What is the best marketing website CMS for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a marketing website CMS. What should we look at?”Negative“Which content management systems for marketing websites should a small business avoid or be cautious about?”
Claude Haiku 4.5no first choiceagainst: Squarespace, WixWordPressChanged
One alternativeHubSpot Content Hub
against: DrupalHubSpot Content Hub
Two alternativesWebflow, WordPress
WordPress
Two alternativesGhost, Weebly
against: Squarespaceno first choiceagainst: Adobe Commerce, Squarespace, Wix
GPT-5.4 miniWebflow
Two alternativesContentful, WordPress
WebflowHeld
One alternativeHubSpot Content Hub
against: Contentful, Strapi, WordPressFramer, Webflow
Three alternativesHubSpot Content Hub, Sanity, WordPress
against: ContentfulWordPress
Two alternativesSquarespace, Webflow
against: Wixno first choicenothing named
Gemini 3.5 FlashHubSpot Content Hub
Three alternativesFramer, Webflow, WordPress
against: Divi, ElementorHubSpot Content Hub, WebflowChanged
One alternativeWordPress
against: Contentful, Squarespace, Strapi, WixFramer
Three alternativesHubSpot Content Hub, Squarespace, Webflow
against: WordPressWordPress
Two alternativesFramer, Squarespace
against: HubSpot Content Hub, WebflowWebflow
Two alternativesFramer, HubSpot Content Hub
against: Contentful, Sanity, WordPressagainst: Adobe Commerce, Adobe Experience Manager, Contentful, Drupal, GoDaddy Website Builder, Joomla, Liferay, Network Solutions/Register.com builders, Optimizely CMS, Salesforce Commerce Cloud, Sanity, Sitecore, Storyblok, Strapi, WordPress
Perplexity SonarWebflow
Two alternativesHubSpot Content Hub, WordPress
WebflowHeld
Two alternativesHubSpot Content Hub, WordPress
HubSpot Content Hub
Four alternativesSquarespace, Webflow, Wix, WordPress
WordPress
Two alternativesSquarespace, Wix
no first choiceagainst: Adobe Experience Manager, Contentful, GoDaddy Website Builder, Payload, Sanity, Shopify, Strapi, Weebly, Wix
Grok 4.1 FastWebflow
Two alternativesHubSpot Content Hub, WordPress
WebflowHeld
One alternativeWordPress
against: SquarespaceWebflow, Wix
Two alternativesHubSpot Content Hub, WordPress
WordPressagainst: HubSpot Content Hub, Squarespace, WixHubSpot Content Hub, Webflow
One alternativeWordPress
against: Drupalagainst: Adobe Experience Manager, Drupal, HubSpot Content Hub, Joomla, Optimizely CMS, Shopify, Sitecore, Squarespace, Wix
Mistral SmallWebflow
Two alternativesHubSpot Content Hub, WordPress
WebflowHeld
Two alternativesElementor, WordPress
against: HubSpot Content HubWebflow
Three alternativesGhost, Squarespace, WordPress
against: HubSpot Content Hub, WixWordPress
Three alternativesGhost, Webflow, Wix
no first choiceagainst: Adobe Commerce, Drupal, ExpressionEngine, Frog CMS, ImpressCMS, Joomla 3 & 4, MoinMoin, Sitecore 8 and earlier, Umbraco 8, WordPress, miaCMS
DeepSeek V4 FlashWebflow
Three alternativesFramer, HubSpot Content Hub, WordPress
WebflowHeld
One alternativeHubSpot Content Hub
against: Framer, WordPressWebflow, WordPress
Three alternativesSanity, Squarespace, Wix
against: ContentfulSquarespace, Wix
Two alternativesGhost, WordPress.com Personal
against: Webflow, WordPressHubSpot Content Hub, Webflow, WordPress
One alternativeStoryblok
against: Contentful, Squarespaceagainst: Adobe Experience Manager, Concrete5, Drupal, Frog CMS, Joomla, LokiCMS, Lyceum, MODX, Optimizely/Episerver, Oracle WebCenter, Sitecore, Sitekit, Squarespace, Textpattern, Wix
Llama 4 MaverickWebflow
Three alternativesLuniq, Protocol80, RankMasters
Webflow, WordPressChanged
Two alternativesHubSpot Content Hub, Sanity
WordPress
Two alternativesHubSpot for Marketers, Sanity
Squarespace, Wix, WordPressno first choiceagainst: Adobe Experience Manager, Optimizely CMS, Shopify, Squarespace, Wix
Qwen 3.7 FlashWebflow
Two alternativesHubSpot Content Hub, WordPress
WordPressChanged
Three alternativesHubSpot Content Hub, Squarespace, Webflow
Webflow
Five alternativesGhost, Sanity, Squarespace, Storyblok, WordPress
Wix
One alternativeSquarespace
against: WordPressWebflow
Three alternativesHubSpot Content Hub, Squarespace, WordPress
against: Contentful, Sanityagainst: Adobe AEM, Contentful, Drupal, Joomla, Oracle Content Management, Sanity, Shopify, Sitecore, Squarespace, Strapi, Wix
Kimi K2Webflow
Two alternativesHubSpot Content Hub, WordPress
WebflowHeld
Two alternativesHubSpot Content Hub, WordPress
Webflow
Four alternativesGhost, HubSpot Content Hub, Squarespace, WordPress
against: WixWordPress
Two alternativesSquarespace, Wix
Webflow
Two alternativesHubSpot Content Hub, WordPress
against: Squarespace, Wixagainst: Adobe Experience Manager, BigCommerce, Contentful, Drupal, Joomla, Sanity, Shopify, Sitecore
GLM 4.7 FlashXWebflow
Two alternativesHubSpot Content Hub, WordPress
WordPressChanged
One alternativeWebflow
against: HubSpot Content HubWebflow, WordPress
Three alternativesHubSpot Content Hub, Prismic, Shopify
against: DrupalWordPress
Four alternativesGhost, Hugo, Squarespace, Wix
no first choice
Six alternativesContentful, Drupal, Sanity, Shopify, Webflow, WordPress
against: Squarespace, Wix, WordPress
MiniMax M2.5Webflow, WordPress
Three alternativesContentful, HubSpot Content Hub, Sanity
WordPressChanged
Two alternativesHubSpot Content Hub, Webflow
against: SquarespaceWordPress
Four alternativesHubSpot Content Hub, Squarespace, Webflow, Wix
WordPress
Two alternativesGhost, Wix
no first choiceagainst: GoDaddy Website Builder, Optimizely CMS, Squarespace, Wix
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:59no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:35yes54 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:35yes1123 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:31yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:24yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 02:51yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:21yes022 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:08yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:44yes036 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:02yes023 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:51yes017 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:03yes012 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:14no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:26yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:46yes421 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:12yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:29yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:49no03 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:21yes039 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:18yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:57no037 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:58yes023 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:13yes035 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 05:05no014 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:43yes1910 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:47yes67 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:37yes1127 s
ComparativePerplexity Sonarsonar2026-09-15 00:58yes207 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:29yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 02:27yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:43yes052 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:09yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:01yes031 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:15yes051 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:46yes046 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:04yes014 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:34yes67 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:08no03 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:35yes1219 s
Budget constrainedPerplexity Sonarsonar2026-09-15 02:51yes204 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:27yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:53yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:17yes019 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:31yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:46yes056 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:54yes020 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:26yes063 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:24no09 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:31no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:15no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:07no015 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:38yes206 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:10yes012 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:24no04 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:37yes046 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:55yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:49yes035 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:04yes038 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:17yes028 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:54yes018 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:35yes126 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:19no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:45yes1022 s
Negative framingPerplexity Sonarsonar2026-09-15 05:01yes2018 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 04:46yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:03yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:53yes022 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:08yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:57yes051 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:56yes042 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:16yes044 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:16yes017 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
HubSpot read as HubSpot Content Hub
Oracle read as Oracle Content Management
Unresolved, counted raw
Bricks
Concrete5
ImpressCMS
Joomla 3 & 4
Liferay
LokiCMS
Luniq
Lyceum
MODX
MoinMoin
Network Solutions/Register.com builders
Optimizely/Episerver
Oracle WebCenter
Protocol80
RankMasters
Sitekit
Statamic
Textpattern
Umbraco 8
WordPress.com Personal
miaCMS
Discontinued, still offered
No shut-down product was recommended here.

Also in marketing

The other categories of this function, with the leader in each.
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