Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 55 → 46 of 49
5 categories · RankedContentful
155Judge labels
5First choices
41Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
8% in Marketing CMS for enterprise buyers
Rank 8 of 55 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 14% of its 44 labels there were negative.
What the models named instead of Contentful →By buyer segmentRead the same way at every buyer size.
Small business47 of 50
0%23 labels
criticized challenger
Mid-market8 of 55
0%44 labels
accepted challenger
Enterprise4 of 50
8%57 labels
accepted challenger
In marketing cms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Contentful for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Content management systems for marketing sites | Marketing | 0% | 8 of 55 | 14% | 44 | accepted challenger | ▼−10Since September 2026: 10% → 0%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 0% | 27 of 135 | 14% | 7 | under 10 labels · led by HubSpot Content Hub at 33% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Experimentation and personalization | Marketing | 0% | 59 of 71 | 100% | 1 | under 10 labels · led by VWO at 27% | newNew since September 2026: not ranked then, 0% now. |
| Marketing resource management | Marketing | 0% | 93 of 110 | 100% | 1 | under 10 labels · led by Wrike for Marketing at 24% | |
| Website governance and accessibility | Marketing | 0% | 68 of 98 | 0% | 1 | under 10 labels · led by Siteimprove at 25% |
Movement
Since September 2026, Contentful held within the floor in all five categories: no change cleared 11 points.
Best category · Marketing CMS · by segment
Mid-market▼−10Since September 2026: 10% → 0%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 10% in September 2026
Inside the floor by 1 pointRank 4 → 7 of 52
Enterprise▼−28Since September 2026: 37% → 9%, −28 points. Past the 11-point floor: movement. Read over the models both editions asked.
9%from 37% in September 2026
Cleared the floor by 17 pointsRank 1 → 4 of 49
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Marketing CMS | 10% | 0% | ▼−10Since September 2026: 10% → 0%, −10 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 → 8 of 55 |
| Content marketing | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 21 → 27 of 135 |
| Experimentation | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 59 of 71, unchanged |
| Marketing resource mgt | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 93 of 110, unchanged |
| Website governance | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 68 of 98, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Contentful across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Contentful across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 3 | 1 | 1 | 5 |
| Gemini 3.5 Flash | 0 | 1 | 2 | 1 | 4 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.1 Fast | 0 | 3 | 0 | 1 | 4 |
| Mistral Small | 0 | 3 | 3 | 1 | 7 |
| DeepSeek V4 Flash | 0 | 4 | 0 | 2 | 6 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 6 | 0 | 1 | 7 |
| Kimi K2 | 0 | 3 | 1 | 0 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 1 | 2 |
| MiniMax M2.5 | 0 | 5 | 0 | 0 | 5 |
| GPT-6 Luna | 0 | 1 | 1 | 1 | 3 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct31 labels2
Paraphrase20 labels2
Comparative38 labelsNone
Budget-constrained13 labelsNone
Scale-constrained21 labels1
Negative32 labels2not counted in share
First choiceAlternativeMentionNegative155 labels in all, every segment counted; 5 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Choose Contentful if your content needs to appear on mobile apps, smartwatches, and websites from a single database.” Qwen 3.7 Flash · Marketing CMS · comparative prompt · alternative
“If you have a strong development team and need maximum flexibility, consider Contentful or Sanity” GLM 4.7 FlashX · Marketing CMS · direct prompt · alternative
“Headless CMS (e.g., Sanity, Contentful) - Recommended if your organization is product or developer-driven” Mistral Small · Marketing CMS · paraphrase prompt · alternative
“Contentful suits scaled ops with omnichannel needs (e.g., web + app), emphasizing structured content.” Grok 4.1 Fast · Marketing CMS · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“headless CMS options like Contentful, Sanity, or Payload are powerful, they are often overkill for standard marketing websites” Mistral Small · Marketing CMS · negative prompt · soft negative
“Contentful and similar headless systems can be excellent for structured content, but they usually require more engineering” GPT-5.4 mini · Marketing CMS · negative prompt · soft negative
“Skip headless like Contentful/Sanity unless you have a dev team building custom frontends—they're overkill” Grok 4.1 Fast · Marketing CMS · paraphrase prompt · soft negative
“For most mid-sized B2B companies without a dedicated engineering team, headless is overkill.” DeepSeek V4 Flash · Marketing CMS · paraphrase prompt · soft negative
Named alongside
The products named in the same answers as Contentful, over the 155 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Contentful was named but was not.ShowHide
Named alongside
The products named in the same answers as Contentful, over the 155 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Contentful was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Contentful. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 139 of the 155 answers that named Contentful and are not a share of its labels.
Domains cited
blog.hubspot.com57
guideflow.com48
webstacks.com42
linkedin.com40
coremedia.com33
contentful.comYour site29
webflow.com29
brightspot.com26
impactplus.com20
optimizely.com19
314 of the 343 domain citations in answers naming Contentful came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
contentful.com is not in Google's top ten for any of the category's searches. In the answers, Contentful takes 0% of first choices and HubSpot Content Hub takes 42%.ShowHide
Search and answers
contentful.com is not in Google's top ten for any of the category's searches. In the answers, Contentful takes 0% of first choices and HubSpot Content Hub takes 42%.
ShowHideIn search
Google, US estimatesPosition for “marketing website cms”
–
not in the top ten
Position for “best marketing website cms”
–
not in the top ten
- Searches for its name, Google
- 12,100 a month (“contentful”)
- AI search demand for its name, est.
- 128,668 a month
- Organic visits to its site
- about 99,730 a month
- Searches its site ranks for
- 9,432 · 814 in the top three
- Sites linking to it
- 18,541
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 8 of 55 in Marketing CMS
Segment leader
42%
HubSpot Content Hub
- First choices
- 5 across its categories
- Named in
- 155 answers
- Its own site cited
- in 139 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on contentful.com
593
subdomains included
Content
306
counted in the table below
Documentation
0
Product · Integration
0 · 3
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 197 | 5 | 2026-09-17 | ||
| Case study | 45 | undated | |||
| Conference or event | 18 | undated | |||
| Glossary or explainer | 13 | 0 | 2025-01-30 | ||
| Comparison | 11 | undated | |||
| News or press | 10 | undated | |||
| Report or ebook | 8 | undated | |||
| Webinar or virtual event | 3 | undated | |||
| Template or tool | 1 | undated |
Most recent
- 2026-09-17Personalization customer experience content platforms blog
- 2026-09-15Agentic design patterns blog
- 2026-08-31Contentful x atlanticinsights blog
- 2026-08-19People portal customer zero blog
- 2026-08-18Near real time audit logs blog
- 2026-06-23Introducing palmata blog
How it is countedHide how it is counted
Every page contentful.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Contentful
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Contentful.ShowHide
The company
Contentful.
ShowHideOn record
Wikidata- Website
- contentful.com
- Headquarters
- Berlin, Germany
- Founded
- 2011
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Digital experience platform; content platform for creating, managing, personalizing, and designing experiences across channels, markets, and brands.
- For
- growth marketing, product, developers, content teams, enterprise, and mid-market teams
- Price stated
- Pricing contentful.com
- Customers named
- SumUpMailchimpDocusignRuggableKFC GlobalBiogenAtlassianKraft Heinz
- Not stated on the pages read
- Starting price, free plan or trial, integrations, certifications, hosting
What Contentful's own pages state, read September 28, 2026: contentful.com, trust.contentful.com. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Contentful's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Contentful, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Contentful by email, built from the raw record of the edition. It shows:
- where Contentful is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Contentful, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.