AI Indexes
GTM AI Index
Index › Products › Drupal · October 2026 Edition
1 category · Ranked

Drupal

69Judge labels
1First choices
33Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Marketing CMS for enterprise buyers
Rank 50 of 55 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 45% of its 22 labels there were negative.
What the models named instead of Drupal →
By buyer segmentRead the same way at every buyer size.
In marketing cms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Drupal for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Content management systems for marketing sitesMarketing0%50 of 5545%22criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Drupal held within the floor in its one category: no change cleared 11 points.

Best category · Marketing CMS · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 63 → 47 of 49
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 50 → 47 of 52
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 25 → 14 of 49

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Marketing CMS0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 50 of 55, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Drupal across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500011
GPT-5.4 mini00101
Gemini 3.5 Flash00000
Perplexity Sonar02002
Grok 4.1 Fast00112
Mistral Small00112
DeepSeek V4 Flash00112
Llama 4 Maverick00112
Qwen 3.7 Flash01012
Kimi K201012
GLM 4.7 FlashX00011
MiniMax M2.501012
GPT-6 Luna01012
Muse Glimmer 30B00101

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct4 labelsNone
Paraphrase8 labelsNone
Comparative16 labelsNone
Budget-constrained5 labels1
Scale-constrained6 labelsNone
Negative30 labels2not counted in share
First choiceAlternativeMentionNegative69 labels in all, every segment counted; 1 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Best for Complex Data/Sectors: Drupal ... steep learning curve, it is robust and secure” Qwen 3.7 Flash · Marketing CMS · direct prompt · alternative
“Need complex workflows, permissions, languages, or content structures? Consider Drupal.” GPT-6 Luna · Marketing CMS · comparative prompt · alternative
“Very flexible and suitable for advanced content structures and enterprise needs” Perplexity Sonar · Marketing CMS · comparative prompt · alternative
“Choose Drupal for complex, security-sensitive enterprise projects” Kimi K2 · Marketing CMS · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“steep learning curve and higher operational overhead, making it a poor fit for most marketing teams without dedicated technical support” Mistral Small · Marketing CMS · negative prompt · hard negative
“Avoid Drupal for a marketing website unless you have a dedicated, in-house development team” GLM 4.7 FlashX · Marketing CMS · negative prompt · hard negative
“Community security support ended on January 5, 2025. I wouldn't choose it for a new site” GPT-6 Luna · Marketing CMS · negative prompt · hard negative
“Joomla and Drupal - difficult to operate and lack the power of WordPress” Llama 4 Maverick · Marketing CMS · negative prompt · hard negative

Named alongside

The products named in the same answers as Drupal, over the 69 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Drupal was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
WordPress54 of 699Not among the top eight
Contentful48 of 692Not among the top eight
Adobe Experience Manager40 of 697Not among the top eight
HubSpot Content Hub35 of 6911Not among the top eight
Sitecore Experience Platform34 of 694Not among the top eight
Webflow32 of 693Not among the top eight
Sanity28 of 691Not among the top eight
Wix19 of 690Not among the top eight
Squarespace18 of 690Not among the top eight
Optimizely CMS15 of 690Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Drupal. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 60 of the 69 answers that named Drupal and are not a share of its labels.

Domains cited

blog.hubspot.com24
guideflow.com24
coremedia.com20
linkedin.com18
webstacks.com16
brightspot.com15
munro.agency13
wix.com12
impactplus.com11
learn.g2.com11

164 of the 164 domain citations in answers naming Drupal came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

drupal.org is not in Google's top ten for any of the category's searches. In the answers, Drupal takes 0% of first choices and HubSpot Content Hub takes 42%.
ShowHide

In search

Google, US estimates
Position for “marketing website cms”
–
not in the top ten
Position for “best marketing website cms”
–
not in the top ten
Searches for its name, Google
12,100 a month (“drupal”)
AI search demand for its name, est.
2,416 a month
Organic visits to its site
about 2,214,390 a month
Searches its site ranks for
56,180 · 2,733 in the top three
Sites linking to it
82,161
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
3 ads · 3 text · 0 shown in the last 30 days

First shown October 2021, as DrupalCon Inc., verified.

On Google's pages: 1 2 3

In answers

This edition
Share of first choices
0%
rank 50 of 55 in Marketing CMS
Segment leader
42%
HubSpot Content Hub
First choices
1 across its categories
Named in
69 answers
Its own site cited
in 60 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on drupal.org
181
subdomains included
Content
170
counted in the table below
Documentation
0
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog90202026-09-28
Case study6502025-07-15
Conference or event822026-09-22
News or press532026-09-17
Template or tool102016-09-10
Glossary or explainer102020-07-05
How it is countedHide how it is counted

Every page drupal.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Drupal

What the judge wrote, as written, with how often. The vendor table decides that these count as Drupal; a claim can dispute any of them.
Drupal / Drupal CMS 1Drupal 10 1Drupal 7 1

Follow Drupal

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Q170855 is the company behind Drupal.
ShowHide

On record

Wikidata
Website
drupal.org
Founded
2001

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Drupal's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Drupal, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Drupal by email, built from the raw record of the edition. It shows:

  • where Drupal is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Drupal, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at drupal.org is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.