Small business▲+3Since September 2026: 35% → 38%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
38%from 35% in September 2026
Inside the floor by 8 pointsRank 2 → 1 of 49
7 categories · RankedWordPress
246Judge labels
43First choices
52Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
38% in Marketing CMS for small business buyers
Rank 2 of 55 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 18% of its 74 labels there were negative.
What the models named instead of WordPress →By buyer segmentStrongest at small business.
Small business1 of 50
38%73 labels
endorsed leader
Mid-market2 of 55
29%74 labels
accepted challenger
Enterprise5 of 50
8%49 labels
criticized challenger
In marketing cms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named WordPress for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Content management systems for marketing sites | Marketing | 29% | 2 of 55 | 18% | 74 | accepted challenger | ▼−2Since September 2026: 33% → 31%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Content marketing platforms | Marketing | 2% | 11 of 135 | 0% | 8 | under 10 labels · led by HubSpot Content Hub at 33% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Landing pages and interactive content | Marketing | 2% | 15 of 69 | 17% | 6 | under 10 labels · led by Unbounce at 30% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Customer education and LMS | Customer | 0% | 64 of 86 | 0% | 1 | under 10 labels · led by LearnUpon at 26% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Knowledge base and self-service | Customer | 0% | 78 of 88 | 100% | 1 | under 10 labels · led by Notion at 21% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Video marketing and hosting | Marketing | 0% | 40 of 47 | 100% | 1 | under 10 labels · led by Wistia at 51% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Website governance and accessibility | Marketing | 0% | 58 of 98 | 0% | 1 | under 10 labels · led by Siteimprove at 25% |
Movement
Since September 2026, WordPress held within the floor in all seven categories: no change cleared 11 points.
Best category · Marketing CMS · by segment
Mid-market▼−2Since September 2026: 33% → 31%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
31%from 33% in September 2026
Inside the floor by 9 pointsRank 1 → 2 of 52
Enterprise▼−1Since September 2026: 10% → 9%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
9%from 10% in September 2026
Inside the floor by 10 pointsRank 3 → 5 of 49
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Content marketing | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 10 → 11 of 135 |
| Landing pages | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 64 → 15 of 69 |
| Marketing CMS | 33% | 31% | ▼−2Since September 2026: 33% → 31%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 1 → 2 of 55 |
| Customer education | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 49 → 64 of 86 |
| Knowledge base | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 68 → 78 of 88 |
| Video hosting | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 47 → 40 of 47 |
| Website governance | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 58 of 98, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated WordPress across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated WordPress across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 0 | 1 | 5 |
| GPT-5.4 mini | 1 | 2 | 2 | 1 | 6 |
| Gemini 3.5 Flash | 1 | 4 | 0 | 2 | 7 |
| Perplexity Sonar | 3 | 3 | 0 | 1 | 7 |
| Grok 4.1 Fast | 1 | 4 | 1 | 2 | 8 |
| Mistral Small | 1 | 1 | 2 | 1 | 5 |
| DeepSeek V4 Flash | 1 | 5 | 1 | 1 | 8 |
| Llama 4 Maverick | 2 | 1 | 2 | 0 | 5 |
| Qwen 3.7 Flash | 2 | 4 | 2 | 3 | 11 |
| Kimi K2 | 3 | 2 | 1 | 0 | 6 |
| GLM 4.7 FlashX | 2 | 3 | 0 | 1 | 6 |
| MiniMax M2.5 | 3 | 4 | 0 | 1 | 8 |
| GPT-6 Luna | 1 | 3 | 0 | 1 | 5 |
| Muse Glimmer 30B | 1 | 2 | 1 | 1 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct39 labels3
Paraphrase34 labels7
Comparative41 labels13not counted in share
Budget-constrained53 labels31
Scale-constrained23 labels2
Negative56 labels8not counted in share
First choiceAlternativeMentionNegative246 labels in all, every segment counted; 43 of the 64 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Absolute lowest cash outlay + you're comfortable with a little tech: WordPress.org self-hosted. Free software + $5-25/mo hosting gives you full ownership and the widest marketing plugin choice.” Muse Glimmer 30B · Marketing CMS · budget prompt · first choice
“For a limited budget, WordPress.org is usually the best marketing website CMS because the software itself is free” Perplexity Sonar · Marketing CMS · budget prompt · first choice
“For most budget-conscious companies, I'd start with WordPress.com as the home for your blog and other evergreen content.” GPT-6 Luna · Content marketing · budget prompt · first choice
“Choose WordPress if you want to minimize software costs while maximizing plugin options and SEO control.” Qwen 3.7 Flash · Marketing CMS · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Do not use these for PPC (Pay-Per-Click) traffic unless you use a plugin like Elementor Pro” Qwen 3.7 Flash · Landing pages · negative prompt · hard negative
“uploading a `.mp4` file directly to their web server (like WordPress) ... Avoid entirely.” Gemini 3.5 Flash · Video hosting · negative prompt · hard negative
“WordPress can work well, but for marketing teams it often becomes risky when plugin sprawl, maintenance, security hardening, and content governance are not centrally managed.” GPT-5.4 mini · Marketing CMS · negative prompt · soft negative
“WordPress itself isn't something I'd generally avoid—but I'd be wary of sites that can't keep core, plugins, themes, and server software current.” GPT-6 Luna · Marketing CMS · negative prompt · soft negative
Named alongside
The products named in the same answers as WordPress, over the 232 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WordPress was named but was not.ShowHide
Named alongside
The products named in the same answers as WordPress, over the 232 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and WordPress was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named WordPress. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 203 of the 232 answers that named WordPress and are not a share of its labels.
Domains cited
blog.hubspot.com73
guideflow.com58
linkedin.com51
webstacks.com51
forbes.com39
impactplus.com36
webflow.com36
learn.g2.com32
elementor.com31
brightspot.com30
437 of the 437 domain citations in answers naming WordPress came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
wordpress.com is not in Google's top ten for any of the category's searches. In the answers, WordPress takes 29% of first choices and HubSpot Content Hub takes 42%.ShowHide
Search and answers
wordpress.com is not in Google's top ten for any of the category's searches. In the answers, WordPress takes 29% of first choices and HubSpot Content Hub takes 42%.
ShowHideIn search
Google, US estimatesPosition for “marketing website cms”
–
not in the top ten
Position for “best marketing website cms”
–
not in the top ten
- Searches for its name, Google
- 201,000 a month (“wordpress”)
- AI search demand for its name, est.
- 42,406 a month
- Organic visits to its site
- about 49,847,649 a month
- Searches its site ranks for
- 12,168,822 · 370,605 in the top three
- Sites linking to it
- 4,436,588
- Paid Google search
- 1 searches its ads show for, about 4 clicks and $18 a month (estimate)
In answers
This editionShare of first choices
29%
rank 2 of 55 in Marketing CMS
Segment leader
42%
HubSpot Content Hub
- First choices
- 43 across its categories
- Named in
- 232 answers
- Its own site cited
- in 203 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on wordpress.com
5,298
subdomains included
Content
1,383
counted in the table below
Documentation
978
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,133 | 20 | 2026-09-19 | SEO, Mobile apps | |
| Comparison | 60 | 3 | 2026-09-16 | ||
| News or press | 41 | 2 | 2026-07-01 | ||
| Glossary or explainer | 34 | 2 | 2026-07-01 | ||
| Report or ebook | 32 | 0 | 2026-01-23 | ||
| Podcast or video | 31 | 1 | 2026-08-21 | ||
| Webinar or virtual event | 18 | 0 | 2024-02-01 | SEO | |
| Conference or event | 13 | 0 | 2024-07-01 | ||
| Template or tool | 13 | 0 | 2025-11-01 | ||
| Case study | 8 | 0 | 2025-09-01 |
Most recent
- 2026-09-19Answer engine optimization blog
- 2026-09-16Purple woocommerce theme blog
- 2026-09-16Connect vs transfer domain comparison
- 2026-09-15Monetize blog blog
- 2026-09-11Twenty five years later we remember blog
- 2026-09-09Grow website traffic blog
How it is countedHide how it is counted
Every page wordpress.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as WordPress
What the judge wrote, as written, with how often. The vendor table decides that these count as WordPress; a claim can dispute any of them.
WordPress VIP 5WordPress.org 5WordPress.com 4WordPress (Self-Hosted) 3WordPress + Elementor 3WordPress.org (Self-Hosted) 2Managed WordPress 1WordPress (Elementor) 1WordPress (Managed) 1WordPress (Specifically WordPress.org) 1WordPress (WordPress.org) 1WordPress (with Elementor) 1WordPress (with marketing plugins) 1WordPress + Elementor/Gutenberg 1WordPress + Yoast SEO 1WordPress.org (self-hosted) 1
Follow WordPress
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
WordPress is its own company.ShowHide
The company
WordPress is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- Create your WordPress website with built-in hosting, premium themes, and powerful tools. No technical setup required.
- For
- personal blog or business site
- Price stated
- free plan available; the popular .com, .org, and .net extensions start at just $13 per year; WordPress VIP starts at $25,000/year wordpress.com
- Starting price
- $13 per year wordpress.com
- Free plan or trial
- free plan available wordpress.com
- Integrations claimed
- 60000 wordpress.com/pricing
- Hosting
- 28+ data centers across 6 continents
- Customers named
- SalesforceAl JazeeraCapgeminiFacebookSpry FoxHealthPress.ioMurphy LevesqueKnockers Design
- Not stated on the pages read
- Certifications
What WordPress's own pages state, read September 28, 2026: wordpress.com, wordpress.com/pricing, trust.wordpress.com, wordpress.com/features, wordpress.com/blog/category/customer-stories. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when WordPress's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as WordPress, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for WordPress by email, built from the raw record of the edition. It shows:
- where WordPress is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name WordPress, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where WordPress is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where WordPress is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideWordPress is among the products AI models recommend first in Content management systems for marketing sites this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.