Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 60 → 48 of 49
1 category · RankedSitecore Experience Platform
70Judge labels
5First choices
31Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
10% in Marketing CMS for enterprise buyers
Rank 55 of 55 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 78% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business48 of 50
0%9 labels
under the label threshold
Mid-market55 of 55
0%9 labels
under the label threshold
Enterprise3 of 50
10%51 labels
criticized challenger
In marketing cms · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Sitecore Experience Platform for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Content management systems for marketing sites | Marketing | 0% | 55 of 55 | 78% | 9 | under 10 labels · led by HubSpot Content Hub at 42% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Sitecore Experience Platform held within the floor in its one category: no change cleared 11 points.
Best category · Marketing CMS · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 49 → 52 of 52
Enterprise▲+5Since September 2026: 6% → 11%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 6% in September 2026
Inside the floor by 6 pointsRank 5 → 3 of 49
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Marketing CMS | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 49 → 55 of 55 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Sitecore Experience Platform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Sitecore Experience Platform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 2 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 2 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 0 | 1 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct12 labels2
Paraphrase9 labels3
Comparative14 labelsNone
Budget-constrained8 labelsNone
Scale-constrained5 labelsNone
Negative22 labels1not counted in share
First choiceAlternativeMentionNegative70 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best For: Fortune 500 companies requiring deep customer personalization at scale.” Qwen 3.7 Flash · Marketing CMS · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid outright: ... Sitecore (over-complex, costly, marketer-hostile)” DeepSeek V4 Flash · Marketing CMS · negative prompt · hard negative
“you cannot afford the slow implementation speeds or high costs of legacy enterprise giants (like Adobe Experience Manager or Sitecore)” Gemini 3.5 Flash · Marketing CMS · scale prompt · soft negative
“Be Cautious About: Legacy Enterprise Suites... *Examples: Sitecore, Adobe Experience Manager (AEM)*” Gemini 3.5 Flash · Marketing CMS · negative prompt · soft negative
“not large enough to justify the heaviest enterprise platforms (like Adobe AEM or Sitecore)” DeepSeek V4 Flash · Marketing CMS · scale prompt · soft negative
Named alongside
The products named in the same answers as Sitecore Experience Platform, over the 69 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sitecore Experience Platform was named but was not.ShowHide
Named alongside
The products named in the same answers as Sitecore Experience Platform, over the 69 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sitecore Experience Platform was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Sitecore Experience Platform. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 61 of the 69 answers that named Sitecore Experience Platform and are not a share of its labels.
Domains cited
webstacks.com25
linkedin.com23
coremedia.com22
guideflow.com22
blog.hubspot.com19
brightspot.com16
cleardigital.com14
itmonks.com13
optimizely.com13
webflow.com13
180 of the 180 domain citations in answers naming Sitecore Experience Platform came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
sitecore.com is not in Google's top ten for any of the category's searches. In the answers, Sitecore Experience Platform takes 0% of first choices and HubSpot Content Hub takes 42%.ShowHide
Search and answers
sitecore.com is not in Google's top ten for any of the category's searches. In the answers, Sitecore Experience Platform takes 0% of first choices and HubSpot Content Hub takes 42%.
ShowHideIn search
Google, US estimatesPosition for “marketing website cms”
–
not in the top ten
Position for “best marketing website cms”
–
not in the top ten
- Searches for its name, Google
- 50 a month (“sitecore experience platform”)
- AI search demand for its name, est.
- 4 a month
- Organic visits to its site
- about 32,655 a month
- Searches its site ranks for
- 5,632 · 519 in the top three
- Sites linking to it
- 9,486
- Paid Google search
- 8 searches its ads show for, about 16 clicks and $109 a month (estimate)
In answers
This editionShare of first choices
0%
rank 55 of 55 in Marketing CMS
Segment leader
42%
HubSpot Content Hub
- First choices
- 5 across its categories
- Named in
- 69 answers
- Its own site cited
- in 61 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on sitecore.com
6,319
subdomains included
Content
817
counted in the table below
Documentation
2
Product · Integration
90 · 403
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 409 | 14 | 2026-09-28 | CDP, DAM | |
| Case study | 120 | 3 | 2026-09-04 | ||
| News or press | 114 | 3 | 2026-08-01 | DAM, CDP | |
| Glossary or explainer | 86 | 1 | 2026-08-21 | Content marketing, ABM | |
| Webinar or virtual event | 58 | 9 | 2026-11-01 | DAM, SEO | |
| Comparison | 14 | 0 | 2026-04-02 | CDP, CRM | |
| Report or ebook | 12 | 0 | 2026-03-30 | DAM | |
| Conference or event | 2 | 0 | 2023-08-02 | ||
| Template or tool | 2 | 0 | 0001-01-01 |
Most recent
- 2026-11-01Symposium 2026 webinar or virtual event
- 2026-10-01Ai visibility to action webinar or virtual event
- 2026-10-01Sitecore at henry stewart dam new york 2026 webinar or virtual event
- 2026-09-28Uae digital authenticity ai blog
- 2026-09-23Measure improve digital authenticity blog
- 2026-09-07Ai transparency readiness blog
How it is countedHide how it is counted
Every page sitecore.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name DAM (16); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Sitecore Experience Platform
What the judge wrote, as written, with how often. The vendor table decides that these count as Sitecore Experience Platform; a claim can dispute any of them.
Sitecore 6Sitecore XP 10.3 and earlier 1Sitecore XP/Commerce 1Sitecore/Optimizely 1
Follow Sitecore Experience Platform
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Sitecore Experience Platform is its own company.ShowHide
The company
Sitecore Experience Platform is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- one enterprise-grade, AI-powered platform
- For
- enterprise marketing, content, digital experience, analytics, and development teams
- Certifications
- Sitecore developer certification
- Customers named
- United AirlinesVELUXWellSpanNorwegian bankFoodstuffsWorldStridesKamstrupPENN Entertainment
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What Sitecore Experience Platform's own pages state, read October 5, 2026: sitecore.com, trust.sitecore.com, sitecore.com/platform, sitecore.com/solutions/customers, sitecore.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sitecore Experience Platform's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sitecore Experience Platform, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Sitecore Experience Platform by email, built from the raw record of the edition. It shows:
- where Sitecore Experience Platform is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Sitecore Experience Platform, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.