Every category where a model named Adobe Experience Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Content management systems for marketing sites	Marketing	0%	53 of 55	70%	10	criticized challenger	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Content marketing platforms	Marketing	0%	23 of 135	0%	8	under 10 labels · led by HubSpot Content Hub at 33%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Website governance and accessibility	Marketing	0%	29 of 98	0%	3	under 10 labels · led by Siteimprove at 25%
Creative automation platforms	Marketing	0%	69 of 109	0%	1	under 10 labels · led by Bannerflow at 19%

Movement

Since September 2026, Adobe Experience Manager held within the floor in all four categories: no change cleared 11 points.

Best category · Marketing CMS · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 62 → 49 of 49

Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 51 → 48 of 52

Enterprise▲+11Since September 2026: 12% → 23%, +11 points. Past the 11-point floor: movement. Read over the models both editions asked.

23%from 12% in September 2026

Cleared the floor by 0 pointsRank 2 → 1 of 49

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
Marketing CMS	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 51 → 53 of 55
Content marketing	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 97 → 23 of 135
Website governance	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 29 of 98, unchanged
Creative automation	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 69 of 109, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Adobe Experience Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	0	0	2	2
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	1	1	2
Mistral Small	1	1	3	0	5
DeepSeek V4 Flash	1	0	1	1	3
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	2	0	2	4
Kimi K2	0	0	1	0	1
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	0	0	0
GPT-6 Luna	0	0	0	1	1
Muse Glimmer 30B	0	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct15 labels2

Paraphrase18 labels9

Comparative28 labels5not counted in share

Budget-constrained9 labels2

Scale-constrained18 labelsNone

Negative28 labels3not counted in share

First choiceAlternativeMentionNegative116 labels in all, every segment counted; 13 of the 21 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose HubSpot or Adobe Experience Manager for advanced marketing automation and personalization” Mistral Small · Marketing CMS · comparative prompt · first choice

“Adobe Experience Manager — Leader in Gartner CMP Magic Quadrant” DeepSeek V4 Flash · Content marketing · negative prompt · first choice

“A high-end Content Management System that enforces strict governance rules at the point of creation” Qwen 3.7 Flash · Website governance · comparative prompt · alternative

“Offers deep approval workflows, multi-step review chains, and fine-grained role management” Mistral Small · Website governance · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“you cannot afford the slow implementation speeds or high costs of legacy enterprise giants (like Adobe Experience Manager or Sitecore)” Gemini 3.5 Flash · Marketing CMS · scale prompt · soft negative

“typically not large enough to justify the heaviest enterprise platforms (like Adobe AEM or Sitecore) without careful analysis” DeepSeek V4 Flash · Marketing CMS · scale prompt · soft negative

“That's a short horizon for a new implementation unless there's a specific upgrade or migration plan.” GPT-6 Luna · Marketing CMS · negative prompt · soft negative

“Over-Engineered Enterprise Suites... steep learning curves, massive implementation timelines” Qwen 3.7 Flash · Marketing CMS · negative prompt · soft negative

Named alongside

The products named in the same answers as Adobe Experience Manager, over the 116 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Experience Manager was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Contentful71 of 1164Not among the top eight

Sitecore Experience Platform60 of 1162Not among the top eight

HubSpot Content Hub52 of 11615Not among the top eight

WordPress52 of 1167Not among the top eight

Drupal40 of 1161Not among the top eight

Sanity34 of 1162Not among the top eight

Optimizely CMS32 of 1164Not among the top eight

Webflow28 of 1166Not among the top eight

Contentstack21 of 1163Not among the top eight

Storyblok20 of 1161Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Experience Manager. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 99 of the 116 answers that named Adobe Experience Manager and are not a share of its labels.

Domains cited

blog.hubspot.com43

guideflow.com38

webstacks.com30

coremedia.com28

linkedin.com27

g2.com20

brightspot.com19

webflow.com18

gartner.com16

trysight.ai16

255 of the 255 domain citations in answers naming Adobe Experience Manager came from somebody else's page.

Pages cited

guideflow.com/blog/cms-tools27

coremedia.com/blog/the-7-best-cms-platforms-for-enterprises22

webstacks.com/blog/enterprise-cms-platforms20

blog.hubspot.com/website/content-marketing-platform17

guideflow.com/blog/web-content-management-software17

linkedin.com/pulse/best-content-management-systems-cms-rajesh-kumar-ewcxc14

itmonks.com/blog/enterprise/cms-platforms13

webstacks.com/blog/choosing-right-headless-cms-b2b-website13

Pages are listed as the models cited them.

Search and answers

Where Adobe Experience Manager stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 4,400 a month (“adobe experience manager”)
AI search demand for its name, est.: 169 a month
Its own site: It sits on Adobe's site (adobe.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 53 of 55 in Marketing CMS

Segment leader

42%

HubSpot Content Hub

First choices: 13 across its categories
Named in: 116 answers
Its own site cited: in 99 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Adobe Experience Manager

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Experience Manager; a claim can dispute any of them.

Adobe Experience Manager (AEM) 7Adobe AEM 2Adobe Experience Manager / Marketo 1Adobe Experience Manager 6.5 1

Follow Adobe Experience Manager

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adobe is the company behind Adobe Experience Manager.

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On record

Wikidata

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange
Also from Adobe: Adobe AEM, Adobe Acrobat Sign, Adobe Advertising, Adobe Advertising Cloud DSP, Adobe Analytics, Adobe Analytics / Customer Journey Analytics, Adobe Audience Manager, Adobe Brand Visibility and 37 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Whether you’re building full‑stack sites, headless APIs, or ultra‑fast Edge Delivery Services projects, Adobe Experience Manager (AEM) gives you opinionated pipeline & modern dev tooling. Now agentic assistance keeps your experiences fast, secure, and maintainable.
developer.adobe.com/experience-manager
For: developers
developer.adobe.com/experience-manager
Certifications: Adobe certification
Not stated on the pages read: Price, starting price, free plan or trial, integrations, hosting, customers

What Adobe Experience Manager's own pages state, read September 28, 2026: developer.adobe.com/experience-manager, developer.adobe.com/experience-manager-forms-cloud-service-developer-reference, developer.adobe.com/experience-manager/reference-materials, developer.adobe.com/experience-cloud/experience-manager-apis, developer.adobe.com/experience-manager-forms-cloud-service-developer-reference/api. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Experience Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Experience Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adobe Experience Manager by email, built from the raw record of the edition. It shows:

where Adobe Experience Manager is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Adobe Experience Manager, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.