Every category where a model named Adobe Advertising for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Programmatic and display advertising	Marketing	0%	20 of 96	31%	13	criticized challenger
Search and social advertising platforms	Marketing	0%	44 of 137	0%	2	under 10 labels · led by Google Ads at 10%
Video advertising	Marketing	0%	101 of 121	100%	1	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Adobe Advertising yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe Advertising across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	1	0	3	4
Mistral Small	0	1	1	2
DeepSeek V4 Flash	1	1	0	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	1	1	2
Kimi K2	1	1	0	2
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labels1

Paraphrase4 labelsNone

Comparative29 labels1not counted in share

Budget-constrained10 labels4

Scale-constrained13 labels2

Negative9 labelsNone

First choiceAlternativeMentionNegative71 labels in all, every segment counted; 7 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best when creative, analytics, and campaign workflows need to connect to Adobe's stack.” Perplexity Sonar · Programmatic · comparative prompt · alternative

“Adobe Advertising Cloud | Enterprise, full-funnel | $1.5M+ | CDP integration” MiniMax M2.5 · Programmatic · scale prompt · alternative

“Best for: Large enterprises standardized on the Adobe Experience Cloud” DeepSeek V4 Flash · Programmatic · comparative prompt · alternative

“Adobe for enterprises—praised for transparency” Grok 4.1 Fast · Programmatic · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“avoid enterprise-only options (e.g., Adobe) with high minimums” Grok 4.1 Fast · Programmatic · scale prompt · hard negative

“| Adobe Advertising Cloud | Enterprise full-stack | $50K+/yr | N/A |” Grok 4.1 Fast · Video ads · scale prompt · soft negative

“Complex Data Management | Very High | Yes | Enterprise Only” Qwen 3.7 Flash · Programmatic · direct prompt · soft negative

“High complexity/cost; relies on partners for inventory” Grok 4.1 Fast · Programmatic · comparative prompt · soft negative

Named alongside

The products named in the same answers as Adobe Advertising, over the 71 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Advertising was named but was not.

ProductSame answerTook the first choice insteadHead to head

The Trade Desk44 of 7121Not in the top three

Google Display & Video 36034 of 719Not in the top three

Amazon DSP34 of 710Not in the top three

StackAdapt29 of 715Not in the top three

Skai28 of 7115Not in the top three

Marin Software24 of 714Not in the top three

Smartly17 of 711Not in the top three

LinkedIn Campaign Manager13 of 711Not in the top three

MediaMath12 of 710Not in the top three

Optmyzr11 of 711Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Advertising. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 13 of the 71 answers that named Adobe Advertising and are not a share of its labels.

Domains cited

improvado.io7

vibe.co6

directiveconsulting.com5

admanage.ai4

aidigital.com4

getadlib.com4

inbeat.co4

taqtics.com4

6sense.com3

adstellar.ai3

Forty-four of the forty-four domain citations in answers naming Adobe Advertising came from somebody else's page.

Pages cited

improvado.io/blog/top-programmatic-platforms6

directiveconsulting.com/blog/the-top-5-programmatic-platforms-leading-the-way-in-20265

vibe.co/blog/how-to/programmatic-advertising-platforms5

admanage.ai/blog/programmatic-advertising-platforms4

inbeat.co/articles/top-programmatic-advertising-platforms4

taqtics.com/answers/programmatic-advertising/programmatic-advertising-platforms4

6sense.com/blog/best-b2b-programmatic-advertising-platforms3

aidigital.com/blog/programmatic-advertising-platforms3

Pages are listed as the models cited them.

Names read as Adobe Advertising

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Advertising; a claim can dispute any of them.

Adobe Advertising Cloud 11Adobe 3

The company

Adobe is the company behind Adobe Advertising.

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Advertising's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Advertising, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adobe.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.