Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 69 → 67 of 69
Adobe · 3 categories · RankedAdobe Advertising
82Judge labels
5First choices
14Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
7% in Paid ads for enterprise buyers
Rank 26 of 92 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 22% of its 9 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business69 of 71
0%7 labels
under the label threshold
Mid-market26 of 92
0%9 labels
under the label threshold
Enterprise8 of 64
2%17 labels
accepted challenger
In programmatic · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Adobe Advertising for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Programmatic and display advertising | Marketing | 0% | 26 of 92 | 22% | 9 | under 10 labels · led by StackAdapt at 48% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Search and social advertising platforms | Marketing | 0% | 32 of 113 | 0% | 6 | under 10 labels · led by Google Ads at 13% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Retail media platforms | Marketing | 0% | 61 of 121 | 0% | 1 | under 10 labels · led by Amazon Ads at 33% |
Movement
Since September 2026, Adobe Advertising held within the floor in all three categories: no change cleared 11 points.
Best category · Programmatic · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 18 → 26 of 86
Enterprise▼−4Since September 2026: 7% → 2%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 7% in September 2026
Inside the floor by 7 pointsRank 4 → 8 of 60
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Programmatic | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 18 → 26 of 92 |
| Paid ads | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 43 → 32 of 113 |
| Retail media | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 61 of 121, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Adobe Advertising across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Adobe Advertising across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 1 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 0 | 1 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 2 | 1 | 4 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct12 labelsNone
Paraphrase5 labels1
Comparative33 labels1not counted in share
Budget-constrained9 labels4
Scale-constrained12 labelsNone
Negative11 labelsNone
First choiceAlternativeMentionNegative82 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If you manage at enterprise scale and want unified optimization: consider Adobe Advertising.” GPT-5.4 mini · Paid ads · comparative prompt · alternative
“Already run on Adobe? Assess Adobe Advertising DSP.” GPT-6 Luna · Programmatic · comparative prompt · alternative
“Skai or Adobe for enterprise cross-channel needs” GPT-6 Luna · Paid ads · comparative prompt · alternative
“Adobe Advertising Cloud for enterprise needs” MiniMax M2.5 · Programmatic · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Adobe requires $1.5M+. For a mid-market organization like yours, this is a critical factor in determining which platforms are viable options.” Claude Haiku 4.5 · Programmatic · scale prompt · soft negative
“Usually requires a higher spend (often $50K+/mo) and a bundled license.” MiniMax M2.5 · Programmatic · direct prompt · soft negative
Named alongside
The products named in the same answers as Adobe Advertising, over the 82 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Advertising was named but was not.ShowHide
Named alongside
The products named in the same answers as Adobe Advertising, over the 82 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Advertising was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Adobe Advertising. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 77 of the 82 answers that named Adobe Advertising and are not a share of its labels.
Domains cited
improvado.io30
madgicx.com29
g2.com28
worldmetrics.org23
syntermedia.ai22
adstellar.ai21
demandbase.com21
blog.hubspot.com18
admanage.ai17
aidigital.com16
225 of the 225 domain citations in answers naming Adobe Advertising came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Adobe Advertising stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Adobe Advertising stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 480 a month (“adobe advertising”)
- AI search demand for its name, est.
- 6 a month
- Its own site
- It sits on Adobe's site (adobe.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 26 of 92 in programmatic
Segment leader
48%
StackAdapt
- First choices
- 5 across its categories
- Named in
- 82 answers
- Its own site cited
- in 77 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Adobe Advertising
What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Advertising; a claim can dispute any of them.
Adobe Advertising Cloud 9Adobe 3Adobe Advertising DSP 1Adobe Advertising Search, Social & Commerce 1Adobe Advertising Search, Social, & Commerce 1
Follow Adobe Advertising
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Adobe is the company behind Adobe Advertising.ShowHide
The company
Adobe is the company behind Adobe Advertising.
ShowHideOn record
Wikidata- Website
- adobe.com
- Headquarters
- San Jose, United States
- Founded
- 1982
- Employees
- about 25,988 (2021)
- Ownership
- Public, ABS on London Stock Exchange
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Stay on top of the latest Adobe Advertising Cloud product updates.
- For
- people who want to subscribe to the Inventory Updates Newsletter
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Adobe Advertising's own pages state, read September 28, 2026: adobe.com/subscription/advertising-this-just-in.html, adobe.com/subscription/advertising-inventory-update.html, adobe.com/subscription/advertising-this-just-in/confirmation.html, adobe.com/subscription/advertising-inventory-update/confirmation.html, helpx.adobe.com/customer-care-office-hours/analytics/analytics-advertising.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Advertising's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Advertising, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Adobe Advertising by email, built from the raw record of the edition. It shows:
- where Adobe Advertising is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Adobe Advertising, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.