Every category where a model named Marin Software for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Search and social advertising platforms	Marketing	5%	6 of 137	22%	27	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Marin Software yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Marin Software across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	0	1	0	1
Gemini 3.5 Flash	0	0	0	1	1
Perplexity Sonar	1	0	0	0	1
Grok 4.1 Fast	2	1	0	1	4
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	0	2	2	1	5
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	1	1	0	0	2
Kimi K2	1	1	1	2	5
GLM 4.7 FlashX	0	0	1	1	2
MiniMax M2.5	0	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labels2

Paraphrase10 labels3

Comparative25 labels4not counted in share

Budget-constrained12 labels3

Scale-constrained16 labels4

Negative19 labelsNone

First choiceAlternativeMentionNegative93 labels in all, every segment counted; 12 of the 16 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Choose MarinOne or Skai if you manage large budgets, multiple accounts, and need strong reporting/governance.” Perplexity Sonar · Paid ads · comparative prompt · first choice

“If you are heavy on Search/PPC: Look closely at Optimizely or Marin One.” Qwen 3.7 Flash · Paid ads · scale prompt · first choice

“MarinOne | True cross-channel unification, lower enterprise entry point” Kimi K2 · Paid ads · scale prompt · first choice

“MarinOne (Marin Software) - Enterprise leader for cross-channel.” Grok 4.1 Fast · Paid ads · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Marin Software officially approved a plan of dissolution and liquidation in April 2025. Avoid any remaining sales pitches” Gemini 3.5 Flash · Paid ads · negative prompt · hard negative

“High costs ($2,000+/month + $15k-30k implementation), outdated tech lagging Google Ads updates” Grok 4.1 Fast · Paid ads · negative prompt · hard negative

“Avoid ... or Marin Software ($500+/month) – these are overkill for limited budgets.” Kimi K2 · Paid ads · budget prompt · hard negative

“Platforms to Avoid ... 1. Marin Software (MarinOne) - Poor reviews” GLM 4.7 FlashX · Paid ads · negative prompt · hard negative

Named alongside

The products named in the same answers as Marin Software, over the 93 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Marin Software was named but was not.

ProductSame answerTook the first choice insteadHead to head

Skai77 of 9326Not in the top three

Optmyzr48 of 9311Not in the top three

Smartly45 of 932Not in the top three

Google Ads26 of 935Not in the top three

Adobe Advertising24 of 932Not in the top three

Meta Ads20 of 935Not in the top three

LinkedIn Campaign Manager20 of 931Not in the top three

Sprinklr20 of 930Not in the top three

WordStream20 of 930Not in the top three

Madgicx19 of 934Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Marin Software. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 14 of the 93 answers that named Marin Software and are not a share of its labels.

Domains cited

g2.com6

worldmetrics.org5

adventuremedia.ai4

clicksgeek.com4

get-ryze.ai4

guideflow.com4

madgicx.com4

adstellar.ai3

pickmysoft.com3

skai.io3

Forty of the forty domain citations in answers naming Marin Software came from somebody else's page.

Pages cited

adstellar.ai/blog/paid-social-campaign-management-software3

adventuremedia.ai/blog/top-social-media-ad-platforms-6-en3

g2.com/categories/paid-search-advertising/small-business3

pickmysoft.com/blog/best-ppc-management-software3

stackmatix.com/blog/best-ppc-platforms-tools3

worldmetrics.org/best/paid-search-software3

adstellar.ai/blog/ad-management-platforms-for-enterprises2

buffer.com/resources/best-social-media-management-tools2

Pages are listed as the models cited them.

Names read as Marin Software

What the judge wrote, as written, with how often. The vendor table decides that these count as Marin Software; a claim can dispute any of them.

MarinOne 4Marin 2Marin Software (MarinOne) 2MarinOne (Marin Software) 2

The company

Marin Software.

Website: marinsoftware.com
Headquarters: San Francisco, United States
Founded: 2006
Ownership: Public on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Marin Software's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Marin Software, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at marinsoftware.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.