Marin Software vs Smartly
One of fourteen models named Marin Software first on the direct prompt; zero named Smartly. Marin Software was named by thirteen of the fourteen models and Smartly by twelve and Marin Software carries 31 labels and Smartly 20, so the shares are not directly comparable.
San Francisco, United States, founded 2006. Named in two categories this edition.
Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the search and social advertising platforms page.
By framing
Marin SoftwareFirst choices, of fourteen modelsSmartly
Across every category in the October 2026 Edition, Marin Software and Smartly were named in the same answer forty times, of the 105 answers naming Marin Software and the 174 naming Smartly. In those answers Smartly took the first choice one time and Marin Software four.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | ||||||
| Grok 4.1 Fast | | | | | ||
| Mistral Small | ||||||
| DeepSeek V4 Flash | | | ||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
Marin Software Smartly first choice named as an alternative argued againstblank: not namedEach cell is one answer, Marin Software on the left and Smartly on the right.The direct prompt
Marin Software first, Smartly not the choice
1 of 14 modelsSmartly was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Marin Software0%#16 of 16Smartly0%#14 of 16Marin Software3%#6 of 14Smartly2%#7 of 14Marin Software11%#2 of 9Smartly4%#4 of 9What the models said about Marin Software
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“"Marin Software officially approved a plan of dissolution and liquidation in April 2025. Avoid any remaining sales pitches"; Do not enter new engagements.” Muse Glimmer 30B · negative prompt · hard negative
“you should avoid these legacy enterprise suites... frequently criticized for a clunky, outdated UI” Gemini 3.5 Flash · negative prompt · hard negative
“Avoid: Enterprise platforms like Skai, Marin Software ($500+/month)” Kimi K2 · budget prompt · hard negative
“I'd recommend Skai (formerly Kenshoo) or Marin Software as strong all-in-one options” Grok 4.1 Fast · paraphrase prompt · first choice
“Marin Software's self-serve Connect plan is the most commonly cited balanced fit.” Muse Glimmer 30B · direct prompt · first choice
“Check if the tool integrates well with Shopify/Magento feeds, as traditional search platforms sometimes miss the mark here compared to specialized tools like Marin.” Qwen 3.7 Flash · scale prompt · alternative
What the models said about Smartly
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Smartly.io: Social-first (Meta/TikTok/LinkedIn) with AI creative; scales to search. Ideal for visual/brand campaigns.” Grok 4.1 Fast · scale prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.