Every category where a model named Smartly for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Search and social advertising platforms	Marketing	2%	13 of 137	13%	15	accepted challenger
Channel partner and local marketing	Partner and channel	0%	104 of 108	100%	1	under 10 labels · led by JourneyBee at 15%

Movement

This is the first edition on this tier, so no move can be computed for Smartly yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Smartly across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	2	0	0	2
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	1	0	1	2
Mistral Small	0	1	1	1	3
DeepSeek V4 Flash	0	1	1	1	3
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	1	0	1	0	2
Kimi K2	1	1	0	0	2
GLM 4.7 FlashX	0	0	1	0	1
MiniMax M2.5	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct2 labelsNone

Paraphrase5 labels1

Comparative17 labels1not counted in share

Budget-constrained7 labelsNone

Scale-constrained16 labels2

Negative13 labelsNone

First choiceAlternativeMentionNegative60 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Creative automation at scale | Smartly.io ... enterprise management layer (like Skai or Smartly.io)” Kimi K2 · Paid ads · comparative prompt · first choice

“If you are heavy on Social/Meta: Look closely at Smartly.io or Sprinklr.” Qwen 3.7 Flash · Paid ads · scale prompt · first choice

“Choose Smartly.io if you are an enterprise team requiring automatic templating and dynamic video variation at a grand scale.” Gemini 3.5 Flash · Paid ads · comparative prompt · alternative

“Enterprise needing scale + creative production? → Smartly.io or Skai” DeepSeek V4 Flash · Paid ads · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid: Agencies ($500+/month retainers) or enterprise tools (Smartly.io custom/$2K+) until proven ROI.” Grok 4.1 Fast · Paid ads · budget prompt · hard negative

“Chat support quality described as "terrible" and "untrained"” Mistral Small · Channel marketing · negative prompt · hard negative

“Caution Level: MODERATE — Be cautious on support expectations” DeepSeek V4 Flash · Paid ads · negative prompt · soft negative

Named alongside

The products named in the same answers as Smartly, over the 60 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Smartly was named but was not.

ProductSame answerTook the first choice insteadHead to head

Skai48 of 6017Not in the top three

Marin Software45 of 605Not in the top three

Optmyzr29 of 604Not in the top three

Sprinklr20 of 600Not in the top three

Madgicx18 of 602Not in the top three

Adobe Advertising17 of 602Not in the top three

Google Ads16 of 607Not in the top three

Google Search Ads 36016 of 604Not in the top three

Meta Ads15 of 607Not in the top three

WordStream13 of 601Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Smartly. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 6 of the 60 answers that named Smartly and are not a share of its labels.

Domains cited

fueler.io4

pickmysoft.com3

worldmetrics.org3

adstellar.ai2

almcorp.com2

clicksgeek.com2

cometly.com2

designrush.com2

g2.com2

get-ryze.ai2

Twenty-four of the twenty-four domain citations in answers naming Smartly came from somebody else's page.

Pages cited

pickmysoft.com/blog/best-ppc-management-software3

almcorp.com/blog/ppc-management-software-list2

designrush.com/agency/paid-media-pay-per-click/trends/ppc-platforms2

fueler.io/blog/best-social-media-advertising-software-for-businesses2

get-ryze.ai/blog/best-ai-ad-management-platform2

madgicx.com/blog/paid-social-media-management-tool2

stackmatix.com/blog/best-ppc-platforms-tools2

stackmatix.com/blog/ppc-advertising-software-tools2

Pages are listed as the models cited them.

Names read as Smartly

What the judge wrote, as written, with how often. The vendor table decides that these count as Smartly; a claim can dispute any of them.

Smartly.io 12

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Smartly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Smartly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at smartly.io is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.