3 categories · RankedSmartly
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Creative automation platforms | Marketing | 7% | 4 of 109 | 30% | 40 | criticized challenger | |
| Search and social advertising platforms | Marketing | 2% | 10 of 113 | 15% | 20 | accepted challenger | =heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 0% | 148 of 157 | 50% | 2 | under 10 labels · led by HubSpot Breeze at 24% |
Movement
By model
How each model treated Smartly across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 0 | 1 | 3 |
| GPT-5.4 mini | 0 | 3 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 3 | 6 |
| Perplexity Sonar | 0 | 1 | 2 | 0 | 3 |
| Grok 4.20 | 1 | 1 | 2 | 3 | 7 |
| Mistral Small | 2 | 0 | 0 | 1 | 3 |
| DeepSeek V4 Flash | 0 | 3 | 2 | 5 | 10 |
| Llama 4 Maverick | 0 | 3 | 2 | 0 | 5 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 3 | 1 | 2 | 6 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 0 | 3 |
| MiniMax M2.5 | 2 | 0 | 2 | 0 | 4 |
| GPT-6 Luna | 1 | 2 | 0 | 1 | 4 |
| Muse Glimmer 30B | 0 | 1 | 3 | 0 | 4 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If your focus is on creative automation for paid social ads and you have the budget, Smartly.io is the top choice.” Mistral Small · Creative automation · direct prompt · first choice
“Smartly.io: Social-first (Meta/TikTok/LinkedIn) with AI creative; scales to search. Ideal for visual/brand campaigns.” Grok 4.20 · Paid ads · scale prompt · first choice
“I'd recommend Smartly.io as the top choice for a mid-sized B2B company” MiniMax M2.5 · Creative automation · paraphrase prompt · first choice
“Need creative plus paid-media operations? Start with Smartly.” GPT-6 Luna · Creative automation · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“immediately bypass heavy enterprise creative automation platforms like Celtra, Storyteq, Smartly, or Rocketium” Gemini 3.5 Flash · Creative automation · budget prompt · hard negative
“Overkill and overpriced unless you're a large enterprise with massive ad spend.” Kimi K2 · Creative automation · negative prompt · hard negative
“Avoid: Enterprise platforms like Celtra, Smartly.io, or Storyteq” Kimi K2 · Creative automation · budget prompt · hard negative
“Things to Avoid on a Tight Budget - Albert.ai or Smartly.io” DeepSeek V4 Flash · AI marketing agents · budget prompt · hard negative
Named alongside
The products named in the same answers as Smartly, over the 174 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Smartly was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 171 of the 174 answers that named Smartly and are not a share of its labels.
Domains cited
523 of the 523 domain citations in answers naming Smartly came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
smartly.io ranks 3 on Google for the category's searches. In the answers, Smartly takes 7% of first choices and Bannerflow takes 19%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 5,400 a month (“smartly”)
- AI search demand for its name, est.
- 483 a month
- Organic visits to its site
- about 8,983 a month
- Searches its site ranks for
- 589 · 91 in the top three
- Sites linking to it
- 3,867
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 14 across its categories
- Named in
- 174 answers
- Its own site cited
- in 171 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 417 | undated | Video ads, Creative automation | ||
| Conference or event | 29 | 2 | 2026-09-29 | ||
| News or press | 26 | 0 | 2025-11-05 | ||
| Report or ebook | 6 | undated | |||
| Webinar or virtual event | 5 | undated | |||
| Case study | 3 | undated | |||
| Glossary or explainer | 2 | undated | |||
| Template or tool | 1 | undated |
Most recent
- 2026-09-29ADVANCE 2025 | Smartly’s Conference on AI, Creativity & Media conference or event
- 2026-09-29Advance 2026 conference or event
- 2026-06-22Cannes 2026 conference or event
- 2025-11-05Smartly Newsroom | Press Releases, Media Coverage & Industry Insights news or press
Events in person
- September 29, 2026ADVANCE 2026Spring Studios, New York City, US · hosted
- June 22, 2026 to June 25, 2026Smartly at Cannes Lions 2026Smartly Penthouse, Cannes, FR · hosted
As the event pages on smartly.io state them, read October 5, 2026.
How it is countedHide how it is counted
Every page smartly.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Smartly
Follow Smartly
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Smartly is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- AI Advertising Platform
- For
- advertisers and marketers
- Certifications
- ISO27001GDPRCCPA
- Hosting
- Germany, EuropeEuropean regions
- Customers named
- SamsungSpotifyUberRalph LaurenTripadvisorTUIBootsNutrafol
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations
What Smartly's own pages state, read October 5, 2026: smartly.io, smartly.io, smartly.io/security, smartly.io/platforms, smartly.io/resource-categories/case-studies. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Smartly's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Smartly, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Smartly by email, built from the raw record of the edition. It shows:
- where Smartly is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Smartly, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.