Smartly vs Marq Team
Two of fourteen models named Smartly first on the direct prompt; two named Marq Team. Smartly was named by thirteen of the fourteen models and Marq Team by nine and Smartly carries 40 labels and Marq Team 20, so the shares are not directly comparable.
Named in three categories this edition.
By Marq, founded 2013. Named in four categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the creative automation platforms page.
By framing
SmartlyFirst choices, of fourteen modelsMarq Team
Across every category in the October 2026 Edition, Smartly and Marq Team were named in the same answer twenty-nine times, of the 174 answers naming Smartly and the 59 naming Marq Team. In those answers Marq Team took the first choice six times and Smartly three.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | | |||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | ||||
| GPT-6 Luna | | | | | ||
| Muse Glimmer 30B |
Smartly Marq Team first choice named as an alternative argued againstblank: not namedEach cell is one answer, Smartly on the left and Marq Team on the right.The direct prompt
Smartly first, Marq Team not the choice
2 of 14 modelsMarq Team was named in the answer but not as the choice, or not at all.Marq Team first, Smartly an alternative
2 of 14 modelsSmartly was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
4 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
6 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Marq Team4%#6 of 12Smartly0%#12 of 12Smartly7%#4 of 12Marq Team4%#7 of 12What the models said about Smartly
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“immediately bypass heavy enterprise creative automation platforms like Celtra, Storyteq, Smartly, or Rocketium” Gemini 3.5 Flash · budget prompt · hard negative
“Overkill and overpriced unless you're a large enterprise with massive ad spend.” Kimi K2 · negative prompt · hard negative
“Avoid: Enterprise platforms like Celtra, Smartly.io, or Storyteq” Kimi K2 · budget prompt · hard negative
“If your focus is on creative automation for paid social ads and you have the budget, Smartly.io is the top choice.” Mistral Small · direct prompt · first choice
“I'd recommend Smartly.io as the top choice for a mid-sized B2B company” MiniMax M2.5 · paraphrase prompt · first choice
“Need creative plus paid-media operations? Start with Smartly.” GPT-6 Luna · comparative prompt · first choice
What the models said about Marq Team
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“platforms like Storyteq or Marq are excellent for brand governance... but they are not built for developer-first programmatic HTML5 display ad delivery” Gemini 3.5 Flash · negative prompt · soft negative
“Marq: Best for large distributed teams needing brand governance with self-serve creation (strong template control, 4.8/5 on G2).” DeepSeek V4 Flash · negative prompt · first choice
“Marq is the gold standard for mid-market B2B brand compliance.” Gemini 3.5 Flash · direct prompt · first choice
“For a typical mid-market B2B company, I'd start with Marq” GPT-6 Luna · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.