Smartly vs Celtra
Two of fourteen models named Smartly first on the direct prompt; one named Celtra. Smartly was named by thirteen of the fourteen models and Celtra by thirteen and both carry 40 labels, so the shares below are directly comparable.
Named in three categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the creative automation platforms page.
By framing
SmartlyFirst choices, of fourteen modelsCeltra
Across every category in the October 2026 Edition, Smartly and Celtra were named in the same answer ninety-one times, of the 174 answers naming Smartly and the 130 naming Celtra. In those answers Celtra took the first choice twenty-four times and Smartly six.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | ||||
| Qwen 3.7 Flash | ||||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | ||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B |
Smartly Celtra first choice named as an alternative argued againstblank: not namedEach cell is one answer, Smartly on the left and Celtra on the right.The direct prompt
Smartly first, Celtra an alternative
2 of 14 modelsCeltra was named in the answer but not as the choice, or not at all.Celtra first, Smartly an alternative
1 of 14 modelsSmartly was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Smartly0%#12 of 12Celtra0%#11 of 12Celtra38%#1 of 9Smartly13%#2 of 9What the models said about Smartly
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.
“immediately bypass heavy enterprise creative automation platforms like Celtra, Storyteq, Smartly, or Rocketium” Gemini 3.5 Flash · budget prompt · hard negative
“Overkill and overpriced unless you're a large enterprise with massive ad spend.” Kimi K2 · negative prompt · hard negative
“Avoid: Enterprise platforms like Celtra, Smartly.io, or Storyteq” Kimi K2 · budget prompt · hard negative
“If your focus is on creative automation for paid social ads and you have the budget, Smartly.io is the top choice.” Mistral Small · direct prompt · first choice
“I'd recommend Smartly.io as the top choice for a mid-sized B2B company” MiniMax M2.5 · paraphrase prompt · first choice
“Need creative plus paid-media operations? Start with Smartly.” GPT-6 Luna · comparative prompt · first choice
What the models said about Celtra
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“you should immediately bypass heavy enterprise creative automation platforms like Celtra, Storyteq, Smartly, or Rocketium” Gemini 3.5 Flash · budget prompt · hard negative
“Avoid enterprise platforms like Celtra, Flashtalking, or Smartly.io until you have recurring ad spend of $20K+/month” DeepSeek V4 Flash · budget prompt · hard negative
“Avoid: Enterprise platforms like Celtra, Smartly.io, or Storyteq” Kimi K2 · budget prompt · hard negative
“Bannerflow and Celtra lead in comparisons for high-volume production, AI personalization, and integrations relevant to B2B channels” Grok 4.1 Fast · direct prompt · first choice
“Celtra is best for global brands automating enterprise-grade DCO and creative production across a wide range of media platforms” Claude Haiku 4.5 · comparative prompt · first choice
“I'd generally recommend Celtra if your priority is ad creative production plus workflow management at scale” GPT-5.4 mini · paraphrase prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.