1 category · RankedCeltra
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Creative automation platforms | Marketing | 6% | 5 of 109 | 28% | 40 | criticized challenger |
Movement
By model
How each model treated Celtra across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 1 | 2 |
| GPT-5.4 mini | 2 | 1 | 0 | 0 | 3 |
| Gemini 3.5 Flash | 1 | 0 | 0 | 3 | 4 |
| Perplexity Sonar | 0 | 0 | 1 | 0 | 1 |
| Grok 4.20 | 1 | 1 | 3 | 0 | 5 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 4 | 6 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 2 | 1 | 2 | 6 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 0 | 2 | 0 | 2 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Bannerflow and Celtra lead in comparisons for high-volume production, AI personalization, and integrations relevant to B2B channels” Grok 4.20 · Creative automation · direct prompt · first choice
“Celtra is best for global brands automating enterprise-grade DCO and creative production across a wide range of media platforms” Claude Haiku 4.5 · Creative automation · comparative prompt · first choice
“I'd generally recommend Celtra if your priority is ad creative production plus workflow management at scale” GPT-5.4 mini · Creative automation · paraphrase prompt · first choice
“Celtra — enterprise creative automation and serving (large-scale, 100+ media platforms)” DeepSeek V4 Flash · Creative automation · scale prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“you should immediately bypass heavy enterprise creative automation platforms like Celtra, Storyteq, Smartly, or Rocketium” Gemini 3.5 Flash · Creative automation · budget prompt · hard negative
“Avoid enterprise platforms like Celtra, Flashtalking, or Smartly.io until you have recurring ad spend of $20K+/month” DeepSeek V4 Flash · Creative automation · budget prompt · hard negative
“Avoid: Enterprise platforms like Celtra, Smartly.io, or Storyteq” Kimi K2 · Creative automation · budget prompt · hard negative
“Verdict: Avoid if you are a lean team.” Gemini 3.5 Flash · Creative automation · negative prompt · hard negative
Named alongside
The products named in the same answers as Celtra, over the 130 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Celtra was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 128 of the 130 answers that named Celtra and are not a share of its labels.
Domains cited
452 of the 495 domain citations in answers naming Celtra came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
celtra.com ranks first on Google for the category's searches. In the answers, Celtra takes 6% of first choices and Bannerflow takes 19%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 1,300 a month (“celtra”)
- AI search demand for its name, est.
- 23 a month
- Organic visits to its site
- about 1,622 a month
- Searches its site ranks for
- 366 · 66 in the top three
- Sites linking to it
- 3,341
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 23 across its categories
- Named in
- 130 answers
- Its own site cited
- in 128 of the answers that named it
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 140 | 9 | 2026-09-17 | ||
| Case study | 11 | 0 | 2024-10-11 | ||
| Comparison | 4 | 0 | 2026-02-24 | ||
| Glossary or explainer | 4 | 1 | 2026-09-16 | ||
| Webinar or virtual event | 2 | undated | |||
| Conference or event | 2 | undated | |||
| Report or ebook | 1 | 0 | 2026-06-15 | ||
| Template or tool | 1 | 0 | 2026-06-11 | ||
| Podcast or video | 1 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-09-17Gasbuddy drivers stronger performance and impact with celtras rich media blog
- 2026-09-16What is creative automation definition benefits and examples glossary or explainer
- 2026-09-10Crypto com turns market volatility into a creative advantage with celtra blog
- 2026-08-27Interactive ads create a more engaging advertising experience blog
- 2026-07-29Ctv advertising the new premium video canvas blog
- 2026-07-22Marketing automation tools how enterprise teams scale creative production blog
How it is countedHide how it is counted
Every page celtra.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Celtra
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Celtra is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- software solutions for marketers and publishers that want to leverage the power of automation and AI to drive ad performance and deliver the best results in the new era of digital advertising
- For
- marketers, publishers, media platforms, and agencies
- Price stated
- custom pricing celtra.com/pricing
- Integrations claimed
- 100 celtra.com
- Certifications
- SOC 2GDPRCCPASOC 2 Type II assessment
- Customers named
- SpotifyadidasUnileverHearstKargocrypto.comNikeInDrive
- Not stated on the pages read
- Starting price, free plan or trial, hosting
What Celtra's own pages state, read October 5, 2026: celtra.com, celtra.com/pricing, trust.celtra.com, celtra.com/solution/dpa. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Celtra's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Celtra, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Celtra by email, built from the raw record of the edition. It shows:
- where Celtra is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Celtra, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.