Every category where a model named Canva for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Content marketing platforms	Marketing	2%	9 of 159	9%	11	accepted challenger
Ecommerce marketing	Marketing	0%	24 of 154	0%	4	under 10 labels · led by HubSpot Marketing Hub at 36%
Proposal software	Revenue operations	0%	33 of 79	33%	3	under 10 labels · led by PandaDoc at 49%
Landing pages and interactive content	Marketing	0%	19 of 78	0%	2	under 10 labels · led by Unbounce at 28%
Channel partner and local marketing	Partner and channel	0%	64 of 108	0%	1	under 10 labels · led by JourneyBee at 15%
Sales enablement and content	Sales	0%	39 of 81	0%	1	under 10 labels · led by Dock at 19%
Search and social advertising platforms	Marketing	0%	81 of 137	0%	1	under 10 labels · led by Google Ads at 10%
Social media management	Marketing	0%	49 of 59	100%	1	under 10 labels · led by Sprout Social at 37%
Video advertising	Marketing	0%	75 of 121	0%	1	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for Canva yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Canva across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	1	0	0	1
Gemini 3.5 Flash	0	3	0	0	3
Perplexity Sonar	0	0	1	1	2
Grok 4.1 Fast	0	1	0	1	2
Mistral Small	0	1	1	0	2
DeepSeek V4 Flash	0	2	1	0	3
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	2	0	1	3
Kimi K2	0	2	0	0	2
GLM 4.7 FlashX	1	1	1	0	3
MiniMax M2.5	0	1	1	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase4 labelsNone

Comparative9 labelsNone

Budget-constrained47 labels8

Scale-constrained3 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative77 labels in all, every segment counted; 8 of the 8 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Canva Free → Create all visual content” GLM 4.7 FlashX · Content marketing · budget prompt · first choice

“Use Canva's free tier to access thousands of highly professional business proposal templates.” Gemini 3.5 Flash · Proposals · budget prompt · alternative

“Canva: Essential for creating professional-looking thumbnails, banners, and ads” Qwen 3.7 Flash · Ecommerce marketing · budget prompt · alternative

“HubSpot Free + Canva Free + Buffer Free provides the best foundation to start” Mistral Small · Content marketing · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Canva sometimes takes hours or even days to actually publish a post after you hit the button” Qwen 3.7 Flash · Social media · negative prompt · hard negative

“These are content creation helpers, not full platforms for workflow, distribution, and measurement.” Perplexity Sonar · Content marketing · comparative prompt · soft negative

“Google Docs/Canva work as ultra-free basics but lack tracking/e-sign” Grok 4.1 Fast · Proposals · budget prompt · soft negative

Named alongside

The products named in the same answers as Canva, over the 76 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Canva was named but was not.

ProductSame answerTook the first choice insteadHead to head

Buffer42 of 762Not in the top three

Google Analytics 432 of 760Not in the top three

Mailchimp24 of 760Not in the top three

HubSpot Content Hub19 of 7611Not in the top three

Google Search Console19 of 760Not in the top three

Semrush19 of 760Not in the top three

Notion17 of 761Not in the top three

Jasper14 of 760Not in the top three

CoSchedule12 of 764Not in the top three

HubSpot Marketing Hub11 of 763Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Canva. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 9 of the 76 answers that named Canva and are not a share of its labels.

Domains cited

thecmo.com6

blog.hubspot.com5

gartner.com4

influencermarketinghub.com4

averi.ai3

convertmate.io3

postiv.ai3

softwareadvice.com3

storychief.io3

thestacc.com3

Thirty-seven of the thirty-seven domain citations in answers naming Canva came from somebody else's page.

Pages cited

blog.hubspot.com/website/content-marketing-platform5

thecmo.com/tools/content-marketing-platform5

gartner.com/reviews/market/content-marketing-platforms4

thecmo.com/tools/best-content-marketing-software4

averi.ai/how-to/12-best-content-marketing-tools-for-small-teams-in-20263

convertmate.io/best/best-content-marketing-tools-for-small-businesses3

influencermarketinghub.com/content-marketing-platforms3

postiv.ai/blog/content-marketing-automation-tools3

Pages are listed as the models cited them.

Names read as Canva

What the judge wrote, as written, with how often. The vendor table decides that these count as Canva; a claim can dispute any of them.

Canva (free tier) 1Canva Pro 1

The company

Canva.

Website: canva.com
Headquarters: Australia
Founded: 2013

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Canva's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Canva, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at canva.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.