9 categories · RankedCanva
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Creative automation platforms | Marketing | 15% | 2 of 109 | 26% | 31 | criticized challenger | |
| Content marketing platforms | Marketing | 4% | 6 of 135 | 0% | 12 | accepted challenger | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| AI marketing agents | Marketing | 0% | 50 of 157 | 17% | 6 | under 10 labels · led by HubSpot Breeze at 24% | |
| Ecommerce marketing | Marketing | 0% | 23 of 115 | 0% | 4 | under 10 labels · led by HubSpot Marketing Hub at 38% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Channel partner and local marketing | Partner and channel | 0% | 36 of 124 | 0% | 2 | under 10 labels · led by Channelscaler at 10% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Marketing resource management | Marketing | 0% | 45 of 110 | 0% | 2 | under 10 labels · led by Wrike for Marketing at 24% | |
| Mobile apps | Marketing | 0% | 60 of 117 | 0% | 2 | under 10 labels · led by Customer.io at 17% | newNew since September 2026: not ranked then, 0% now. |
| Interactive demo platforms | Sales | 0% | 28 of 50 | 0% | 1 | under 10 labels · led by Storylane at 31% | |
| Proposal software | Revenue operations | 0% | 48 of 56 | 100% | 1 | under 10 labels · led by PandaDoc at 65% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
By model
How each model treated Canva across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 1 | 1 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 1 | 3 |
| Perplexity Sonar | 0 | 1 | 0 | 1 | 2 |
| Grok 4.20 | 1 | 1 | 1 | 1 | 4 |
| Mistral Small | 1 | 2 | 1 | 0 | 4 |
| DeepSeek V4 Flash | 1 | 2 | 2 | 1 | 6 |
| Llama 4 Maverick | 1 | 0 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 4 | 1 | 2 | 8 |
| Kimi K2 | 1 | 1 | 6 | 1 | 9 |
| GLM 4.7 FlashX | 0 | 2 | 2 | 0 | 4 |
| MiniMax M2.5 | 1 | 1 | 2 | 1 | 5 |
| GPT-6 Luna | 1 | 1 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 3 | 3 | 1 | 7 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most companies with limited budgets, Canva Pro or Creatopy offer the best balance of affordability, ease of use, and functionality” Claude Haiku 4.5 · Creative automation · budget prompt · first choice
“I recommend starting with Canva Enterprise. It has the lowest friction, covers the widest variety of use cases” Qwen 3.7 Flash · Creative automation · paraphrase prompt · first choice
“Canva – Offers a free plan with basic design tools, and paid plans start at $18/month. It's user-friendly” Mistral Small · Content marketing · budget prompt · first choice
“If you need primarily design/graphical work: Canva (from $15/mo) - most affordable for creative tasks” MiniMax M2.5 · Creative automation · budget prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Why to avoid for CA: While excellent for individual marketers making one-off assets, they lack the engine to automate "one-to-many" production.” Qwen 3.7 Flash · Creative automation · negative prompt · hard negative
“Examples: Canva, Adobe Express. * Why to avoid: While beautiful, these tools do not handle "variables" well.” Qwen 3.7 Flash · Proposals · negative prompt · hard negative
“It is not a creative automation platform." ... "Canva is great for humans. It's terrible for automation."” Muse Glimmer 30B · Creative automation · negative prompt · hard negative
“Avoid entry-level (e.g., Canva) for lacking ad-scale automation” Grok 4.20 · Creative automation · direct prompt · hard negative
Named alongside
The products named in the same answers as Canva, over the 151 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Canva was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 137 of the 151 answers that named Canva and are not a share of its labels.
Domains cited
311 of the 311 domain citations in answers naming Canva came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
canva.com is not in Google's top ten for any of the category's searches. In the answers, Canva takes 15% of first choices and Bannerflow takes 19%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 24,900,000 a month (“canva”)
- AI search demand for its name, est.
- 183,421 a month
- Organic visits to its site
- about 81,177,765 a month
- Searches its site ranks for
- 844,846 · 283,940 in the top three
- Sites linking to it
- 525,478
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This edition- First choices
- 28 across its categories
- Named in
- 151 answers
- Its own site cited
- in 137 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 566 | undated | Direct mail | ||
| Case study | 129 | undated | |||
| News or press | 127 | undated | Direct mail | ||
| Report or ebook | 15 | undated | |||
| Blog | 14 | undated | |||
| Webinar or virtual event | 8 | undated | |||
| Conference or event | 3 | undated | |||
| Comparison | 3 | undated | |||
| Podcast or video | 1 | undated |
How it is countedHide how it is counted
Every page canva.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Canva
Follow Canva
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Canva.ShowHide
The company
On record
Wikidata- Website
- canva.com
- Headquarters
- Australia
- Founded
- 2013
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata
In its own words
Stated by the vendor, not checked- Positioning
- Visual Suite for Everyone
- For
- Everyone
- Price stated
- free-to-use online graphic design tool canva.com
- Starting price
- 0 canva.com/ar/pricing
- Free plan or trial
- free-to-use canva.com
- Certifications
- ISO 27001SOC 2 من النوع الثانيSOC 2 Type 2ISO/IEC 27001PCI DSSEU-US DPFGDPRCCPA
- Hosting
- United States & Europe (when selected)United StatesPhilippinesEU
- Customers named
- Expedia GroupSalesforceT-MobileStripeAirbnbHubSpotZoomF45
- Not stated on the pages read
- Integrations
What Canva's own pages state, read September 28, 2026: canva.com, canva.com/ar/pricing, trust.canva.com, canva.com/ar_eg/solutions/it, canva.com/case-studies. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Canva's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Canva, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Canva by email, built from the raw record of the edition. It shows:
- where Canva is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Canva, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Canva is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Canva is among the products AI models recommend first in Creative automation platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.