GTM AI Index

Index › Vendors › Adobe Express · September 2026 Edition

Adobe · 1 category · Named, not ranked

Adobe Express

4Judge labels

0First choices

1Negative labels

4 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

1 label, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Adobe Express was named 1 time in Social media, where Sprout Social led with 37%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market47 of 59

under the label threshold

Enterprisenot named

No model named it for this buyer.

In social media · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Adobe Express for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Social media management	Marketing	0%	47 of 59	100%	1	under 10 labels · led by Sprout Social at 37%

Movement

This is the first edition on this tier, so no move can be computed for Adobe Express yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe Express across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	1	1
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative2 labelsNone

Budget-constrained0 labelsNone

Scale-constrained1 labelNone

Negative1 labelNone

First choiceAlternativeMentionNegative4 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“they are not true social media management suites” Qwen 3.7 Flash · Social media · negative prompt · soft negative

Named alongside

The products named in the same answers as Adobe Express, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Express was named but was not.

ProductSame answerTook the first choice insteadHead to head

Canva4 of 40Not in the top three

Vibe.co3 of 42Not in the top three

Wistia3 of 40Not in the top three

YouTube Ads2 of 41Not in the top three

Animaker2 of 40Not in the top three

CapCut2 of 40Not in the top three

Meta Ads2 of 40Not in the top three

Roku2 of 40Not in the top three

Spotify Ads2 of 40Not in the top three

StackAdapt2 of 40Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Express. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 4 answers that named Adobe Express and are not a share of its labels.

Domains cited

adpushup.com1

adwave.com1

atlassian.com1

dacast.com1

demandbase.com1

g2.com1

guideflow.com1

indiemedia.club1

influencermarketinghub.com1

learn.g2.com1

Ten of the ten domain citations in answers naming Adobe Express came from somebody else's page.

Pages cited

adpushup.com/blog/video-ad-networks1

adwave.com/resources/and-best-tools1

adwave.com/resources/best-streaming-tv-advertising-platforms1

atlassian.com/blog/loom/video-marketing-platform1

dacast.com/blog/best-video-marketing-platforms1

demandbase.com/blog/best-ctv-advertising-platforms1

g2.com/categories/video-advertising1

g2.com/categories/video-advertising/small-business1

Pages are listed as the models cited them.

The company

Adobe is the company behind Adobe Express.

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Express's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Express, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at adobe.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.