Every category where a model named Adobe Express for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Creative automation platforms	Marketing	0%	109 of 109	45%	11	criticized challenger
Proposal software	Revenue operations	0%	47 of 56	100%	1	under 10 labels · led by PandaDoc at 65%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Adobe Express yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Adobe Express across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	1	1
Grok 4.20	0	1	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	1	1
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	2	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	1	1	1	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase2 labelsNone

Comparative8 labelsNone

Budget-constrained4 labels2

Scale-constrained3 labelsNone

Negative15 labels1not counted in share

First choiceAlternativeMentionNegative33 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Everyday content creation with some brand management? → Canva Enterprise, Adobe Express.” GLM 4.7 FlashX · Creative automation · comparative prompt · alternative

“Adobe Express Premium US$9.99/mo” Muse Glimmer 30B · Creative automation · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Examples: Canva, Adobe Express. * Why to avoid: While beautiful, these tools do not handle "variables" well.” Qwen 3.7 Flash · Proposals · negative prompt · hard negative

“Adobe (specifically Adobe Express and Animate) is a design tool, not a production automation platform.” Muse Glimmer 30B · Creative automation · negative prompt · hard negative

“Why to avoid for CA: ... they lack the engine to automate "one-to-many" production.” Qwen 3.7 Flash · Creative automation · negative prompt · hard negative

“These prioritize speed and ease over deep governance. You won't get enterprise-grade versioning control” DeepSeek V4 Flash · Creative automation · comparative prompt · soft negative

Named alongside

The products named in the same answers as Adobe Express, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Express was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Canva29 of 334Not among the top eight

Storyteq18 of 331Not among the top eight

Bannerflow16 of 332Not among the top eight

Marq Team15 of 333Not among the top eight

Celtra14 of 330Not among the top eight

Smartly11 of 330Not among the top eight

CHILI publish10 of 332Not among the top eight

The Brief7 of 331Not among the top eight

AdCreative.ai7 of 330Not among the top eight

Viewst6 of 331Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Adobe Express. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 33 answers that named Adobe Express and are not a share of its labels.

Domains cited

bannerflow.com20

marq.com20

viewst.com12

wireflow.ai12

superside.com10

webrand.com9

creatify.ai8

storyteq.com8

segwise.ai7

tryatria.com7

113 of the 113 domain citations in answers naming Adobe Express came from somebody else's page.

Pages cited

bannerflow.com/blog/best-creative-automation-platforms-202618

marq.com/blog/creative-automation-tools17

wireflow.ai/blog/best-creative-automation-software-tools-in-202612

superside.com/blog/creative-automation-tools10

bannerflow.com/blog/8-things-to-know-about-creative-automation-platforms9

creatify.ai/blog/creative-automation-tools-compared8

webrand.com/blog/enterprise-top-7-creative-automation-platform-streamline-workflow-20258

segwise.ai/blog/creative-automation-tools-scaling-ad-production-20267

Pages are listed as the models cited them.

Search and answers

Where Adobe Express stands in Google search beside where it stands in the models' answers.

ShowHide

In search

Google, US estimates

Searches for its name, Google: 450,000 a month (“adobe express”)
AI search demand for its name, est.: 2,477 a month
Its own site: It sits on Adobe's site (adobe.com), so there are no site figures for it alone

In answers

This edition

Share of first choices

rank 109 of 109 in creative automation

Segment leader

19%

Bannerflow

First choices: 2 across its categories
Named in: 33 answers
Its own site cited: in 28 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Adobe Express

What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Express; a claim can dispute any of them.

Adobe Express / Adobe Animate 1Adobe Express/Animate 1Canva Enterprise / Adobe Express 1

Follow Adobe Express

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Adobe is the company behind Adobe Express.

ShowHide

On record

Wikidata

Website: adobe.com
Headquarters: San Jose, United States
Founded: 1982
Employees: about 25,988 (2021)
Ownership: Public, ABS on London Stock Exchange
Also from Adobe: Adobe AEM, Adobe Acrobat Sign, Adobe Advertising, Adobe Advertising Cloud DSP, Adobe Analytics, Adobe Analytics / Customer Journey Analytics, Adobe Audience Manager, Adobe Brand Visibility and 37 more

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Harness the power of social media with the help of social media tools from Adobe Express.
adobe.com/express/social-media
For: business and everything else in between
adobe.com/express/social-media
Price stated: Yes, Adobe Express offers a free plan. adobe.com/express/social-media
Free plan or trial: Yes, Adobe Express offers a free plan. It comes with core features like access to professionally designed templates, photo editing tools, and 2GB of storage. adobe.com/express/social-media
Not stated on the pages read: Starting price, integrations, certifications, hosting, customers

What Adobe Express's own pages state, read October 5, 2026: adobe.com/express/social-media, adobe.com/express/graphic-design, community.adobe.com/questions-652/svg-from-adobe-expres-802267, adobe.com/express/templates/video, adobe.com/express/collections/social-media-marketing. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Express's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Express, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Adobe Express by email, built from the raw record of the edition. It shows:

where Adobe Express is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Adobe Express, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.