Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 207 → 161 of 161
Adobe · 2 categories · RankedAdobe Audience Manager
65Judge labels
2First choices
40Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
3% in DMP for enterprise buyers
Rank 158 of 159 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 57% of its 23 labels there were negative.
What the models named instead of Adobe Audience Manager →By buyer segmentRead the same way at every buyer size.
Small business171 of 171
0%23 labels
criticized challenger
Mid-market158 of 159
0%23 labels
criticized challenger
Enterprise9 of 151
3%16 labels
criticized challenger
In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Adobe Audience Manager for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data management platforms | GTM data and infrastructure | 0% | 158 of 159 | 57% | 23 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Audience and consumer insights platforms | Marketing | 0% | 96 of 155 | 0% | 1 | under 10 labels · led by SparkToro at 19% |
Movement
Since September 2026, Adobe Audience Manager held within the floor in all two categories: no change cleared 11 points.
Best category · DMP · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 170 → 149 of 150
Enterprise▼−2Since September 2026: 7% → 4%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 7% in September 2026
Inside the floor by 9 pointsRank 4 → 7 of 137
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DMP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 170 → 158 of 159 |
| Audience insights | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 96 of 155, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Adobe Audience Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Adobe Audience Manager across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 3 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.1 Fast | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 3 | 0 | 3 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 2 | 3 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 1 | 1 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 1 | 1 | 1 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 0 | 2 | 4 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct11 labels1
Paraphrase16 labelsNone
Comparative6 labelsNone
Budget-constrained14 labels1
Scale-constrained9 labelsNone
Negative9 labelsNone
First choiceAlternativeMentionNegative65 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Best For: Enterprise marketing teams already using Adobe products ... Adobe is steering new customers toward its Real-Time CDP” MiniMax M2.5 · DMP · comparative prompt · alternative
“Need audience segmentation, activation and media targeting for advertising \u2192 Adobe Audience Manager / Real-Time CDP” Muse Glimmer 30B · DMP · comparative prompt · alternative
“Choose Lotame Spherical or Adobe Audience Manager if your priority is audience building for programmatic” Muse Glimmer 30B · DMP · direct prompt · alternative
“Best if you specifically need a classic DMP for ad-tech workflows: Adobe Audience Manager.” GPT-5.4 mini · DMP · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Do not buy a traditional DMP... the traditional DMP market (historically dominated by players like Adobe Audience Manager, Salesforce Audience Studio, and Oracle’s defunct BlueKai) is virtually obsolete.” Gemini 3.5 Flash · DMP · paraphrase prompt · hard negative
“traditional enterprise Data Management Platforms (DMPs)—like Adobe Audience Manager or Salesforce Audience Studio—are not only highly expensive ... but are also becoming obsolete.” Gemini 3.5 Flash · DMP · budget prompt · hard negative
“Traditional DMPs (like Adobe Audience Manager or Salesforce DMP)... are largely obsolete due to the deprecation of third-party cookies.” Gemini 3.5 Flash · DMP · direct prompt · hard negative
“you should avoid traditional, enterprise-grade Data Management Platforms (DMPs) like Adobe Audience Manager, Lotame, or Oracle CDK” Qwen 3.7 Flash · DMP · budget prompt · hard negative
Named alongside
The products named in the same answers as Adobe Audience Manager, over the 65 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Audience Manager was named but was not.ShowHide
Named alongside
The products named in the same answers as Adobe Audience Manager, over the 65 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Adobe Audience Manager was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Adobe Audience Manager. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 62 of the 65 answers that named Adobe Audience Manager and are not a share of its labels.
Domains cited
g2.com32
us.fitgap.com31
cdp.com27
decentriq.com23
blog.hubspot.com20
improvado.io20
pipeline.zoominfo.com20
mailmodo.com18
techdogs.com17
matillion.com15
223 of the 223 domain citations in answers naming Adobe Audience Manager came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Adobe Audience Manager stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Adobe Audience Manager stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 260 a month (“adobe audience manager”)
- AI search demand for its name, est.
- 13 a month
- Its own site
- It sits on Adobe's site (adobe.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 158 of 159 in DMP
Segment leader
37%
Segment
- First choices
- 2 across its categories
- Named in
- 65 answers
- Its own site cited
- in 62 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Adobe Audience Manager
What the judge wrote, as written, with how often. The vendor table decides that these count as Adobe Audience Manager; a claim can dispute any of them.
Adobe Audience Manager (AAM) 1
Follow Adobe Audience Manager
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Adobe is the company behind Adobe Audience Manager.ShowHide
The company
Adobe is the company behind Adobe Audience Manager.
ShowHideOn record
Wikidata- Website
- adobe.com
- Headquarters
- San Jose, United States
- Founded
- 1982
- Employees
- about 25,988 (2021)
- Ownership
- Public, ABS on London Stock Exchange
- Also from Adobe
- Adobe AEM, Adobe Acrobat Sign, Adobe Advertising, Adobe Advertising Cloud DSP, Adobe Analytics, Adobe Analytics / Customer Journey Analytics, Adobe Brand Visibility, Adobe Bridge and 37 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Build audience profiles that you can use anywhere.
- For
- Adobe Analytics and Audience Manager users
- Certifications
- Web Content Accessibility Guidelines 2.0Web Content Accessibility Guidelines 2.1Section 508 as published in 2017EN 301 549 Accessibility requirements suitable for public procurement of ICT products and services in Europe, - V2.1.2 (2018-08)
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting, customers
What Adobe Audience Manager's own pages state, read September 28, 2026: developer.adobe.com/audience-manager, adobe.com/products/adobeconnect/audience-engagement.html, developer.adobe.com/client-sdks/solution/adobe-audience-manager, adobe.com/accessibility/compliance/adobe-audience-manager-2019.html, helpx.adobe.com/customer-care-office-hours/audience-manager/AAM-Profile-merge-rule-3-1.html. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Adobe Audience Manager's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Adobe Audience Manager, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Adobe Audience Manager by email, built from the raw record of the edition. It shows:
- where Adobe Audience Manager is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Adobe Audience Manager, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.