Every category where a model named Salesforce Audience Studio for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data management platforms	GTM data and infrastructure	0%	183 of 183	88%	8	under 10 labels · led by Segment at 18%

Movement

This is the first edition on this tier, so no move can be computed for Salesforce Audience Studio yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Salesforce Audience Studio across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	1	1
Gemini 3.5 Flash	0	2	2
Perplexity Sonar	0	1	1
Grok 4.1 Fast	0	1	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	1	1
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	0	1	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase8 labelsNone

Comparative0 labelsNone

Budget-constrained4 labelsNone

Scale-constrained4 labelsNone

Negative7 labels1not counted in share

First choiceAlternativeMentionNegative24 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The better-rated platforms from a privacy standpoint include those like Salesforce, which scored highest in recent privacy rankings.” MiniMax M2.5 · DMP · negative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“you should avoid traditional, legacy Data Management Platforms (DMPs) like Adobe Audience Manager or Salesforce Audience Studio” Gemini 3.5 Flash · DMP · budget prompt · hard negative

“Avoid entirely. Salesforce retired its legacy DMP years ago.” Gemini 3.5 Flash · DMP · negative prompt · hard negative

“Salesforce discontinued its DMP in favor of its CDP” DeepSeek V4 Flash · DMP · paraphrase prompt · hard negative

“Avoid enterprise tools (e.g., Adobe, Salesforce)” Grok 4.1 Fast · DMP · budget prompt · hard negative

Named alongside

The products named in the same answers as Salesforce Audience Studio, over the 24 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Salesforce Audience Studio was named but was not.

ProductSame answerTook the first choice insteadHead to head

Adobe Audience Manager13 of 242Not in the top three

HubSpot10 of 244Not in the top three

Segment10 of 242Not in the top three

Hightouch9 of 243Not in the top three

Oracle BlueKai9 of 240Not in the top three

RudderStack6 of 243Not in the top three

Adobe Real-Time CDP6 of 241Not in the top three

Snowflake6 of 240Not in the top three

Klaviyo5 of 242Not in the top three

Census4 of 242Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Salesforce Audience Studio. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 24 answers that named Salesforce Audience Studio and are not a share of its labels.

Domains cited

affroom.com1

blog.hubspot.com1

business.adobe.com1

cdp.com1

datalakeclub.com1

demandbase.com1

domo.com1

earnyatra.com1

ebizcharge.com1

experienceleague.adobe.com1

Ten of the ten domain citations in answers naming Salesforce Audience Studio came from somebody else's page.

Pages cited

affroom.com/blog/best-data-management-platforms1

blog.hubspot.com/service/data-management-platform1

business.adobe.com/products/audience-manager/compare.html1

cdp.com/glossary/data-management-platform-dmp-vendors1

datalakeclub.com/best-data-management-platforms-for-mid-market-companies1

demandbase.com/blog/b2b-data-vendors1

domo.com/learn/article/best-data-management-platforms1

earnyatra.com/data-management-platforms1

Pages are listed as the models cited them.

Names read as Salesforce Audience Studio

What the judge wrote, as written, with how often. The vendor table decides that these count as Salesforce Audience Studio; a claim can dispute any of them.

Salesforce 5Salesforce Audience Studio (formerly Krux) 1

The company

Salesforce is the company behind Salesforce Audience Studio.

Website: salesforce.com
Headquarters: San Francisco, United States
Founded: 1999
Employees: about 35,000 (2019)
Ownership: Public, CRM on New York Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Salesforce Audience Studio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Salesforce Audience Studio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at salesforce.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.