Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 200 → 154 of 161
Salesforce · 2 categories · RankedSalesforce Audience Studio
31Judge labels
1First choices
22Negative labels
10 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in DMP for mid-market buyers
Rank 159 of 159 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 75% of its 12 labels there were negative.
What the models named instead of Salesforce Audience Studio →By buyer segmentRead the same way at every buyer size.
Small business164 of 171
0%8 labels
under the label threshold
Mid-market159 of 159
0%12 labels
criticized challenger
Enterprise22 of 151
2%9 labels
under the label threshold
In dmp · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Salesforce Audience Studio for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data management platforms | GTM data and infrastructure | 0% | 159 of 159 | 75% | 12 | criticized challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Programmatic and display advertising | Marketing | 0% | 73 of 92 | 0% | 1 | under 10 labels · led by StackAdapt at 48% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Salesforce Audience Studio held within the floor in all two categories: no change cleared 11 points.
Best category · DMP · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 171 → 150 of 150
Enterprise▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 150 → 19 of 137
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| DMP | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 171 → 159 of 159 |
| Programmatic | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 73 of 92, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Salesforce Audience Studio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Salesforce Audience Studio across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 5 | 5 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 2 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 1 | 2 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 1 | 1 | 2 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase9 labelsNone
Comparative3 labelsNone
Budget-constrained3 labels1
Scale-constrained2 labelsNone
Negative9 labelsNone
First choiceAlternativeMentionNegative31 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
No positive label carried a quote.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“the traditional DMP market (historically dominated by players like Adobe Audience Manager, Salesforce Audience Studio, and Oracle’s defunct BlueKai) is virtually obsolete” Gemini 3.5 Flash · DMP · paraphrase prompt · hard negative
“like Adobe Audience Manager or Salesforce Audience Studio—are not only highly expensive ... but are also becoming obsolete.” Gemini 3.5 Flash · DMP · budget prompt · hard negative
“Traditional DMPs (like Adobe Audience Manager or Salesforce DMP)... are largely obsolete” Gemini 3.5 Flash · DMP · direct prompt · hard negative
“Retired Feb 1, 2024 | All 42 products in the DMP suite were sunset.” DeepSeek V4 Flash · DMP · negative prompt · hard negative
Named alongside
The products named in the same answers as Salesforce Audience Studio, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Salesforce Audience Studio was named but was not.ShowHide
Named alongside
The products named in the same answers as Salesforce Audience Studio, over the 30 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Salesforce Audience Studio was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Salesforce Audience Studio. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 28 of the 30 answers that named Salesforce Audience Studio and are not a share of its labels.
Domains cited
cdp.com18
improvado.io13
g2.com12
decentriq.com8
hightouch.com8
pipeline.zoominfo.com8
us.fitgap.com7
blog.hubspot.com6
experienceleague.adobe.com6
linkedin.com6
Ninety-two of the ninety-two domain citations in answers naming Salesforce Audience Studio came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Salesforce Audience Studio stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Salesforce Audience Studio stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimates- Searches for its name, Google
- 30 a month (“salesforce audience studio”)
- AI search demand for its name, est.
- 1 a month
- Its own site
- It sits on Salesforce's site (salesforce.com), so there are no site figures for it alone
In answers
This editionShare of first choices
0%
rank 159 of 159 in DMP
Segment leader
37%
Segment
- First choices
- 1 across its categories
- Named in
- 30 answers
- Its own site cited
- in 28 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Salesforce Audience Studio
What the judge wrote, as written, with how often. The vendor table decides that these count as Salesforce Audience Studio; a claim can dispute any of them.
Salesforce DMP 3Salesforce 2Salesforce Audience Studio (Krux) 1Salesforce Audience Studio (formerly Krux) 1Salesforce Audience Studio / Krux 1
Follow Salesforce Audience Studio
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Salesforce is the company behind Salesforce Audience Studio.ShowHide
The company
Salesforce is the company behind Salesforce Audience Studio.
ShowHideOn record
Wikidata- Website
- salesforce.com
- Headquarters
- San Francisco, United States
- Founded
- 1999
- Employees
- about 35,000 (2019)
- Ownership
- Public, CRM on New York Stock Exchange
- Also from Salesforce
- Salesforce / Marketing Cloud Next / Agentforce Marketing, Salesforce Agentforce, Salesforce Agentforce / Einstein, Salesforce Agentforce Engagement, Salesforce Agentforce Marketing, Salesforce Agentforce SDR, Salesforce Agentforce Voice, Salesforce Agentforce for Marketing Cloud and 92 more
Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Salesforce Audience Studio's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Salesforce Audience Studio, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Salesforce Audience Studio by email, built from the raw record of the edition. It shows:
- where Salesforce Audience Studio is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Salesforce Audience Studio, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.